{"id":296559,"date":"2025-07-14T18:03:12","date_gmt":"2025-07-14T16:03:12","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-formule-e-a-formule-1-rozdily-a-pribuznosti\/"},"modified":"2025-07-14T18:09:36","modified_gmt":"2025-07-14T16:09:36","slug":"sponzoring-formule-e-a-formule-1-rozdily-a-pribuznosti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzoring-formule-e-a-formule-1-rozdily-a-pribuznosti\/","title":{"rendered":"Sponzoring Formule E a Formule 1: rozd\u00edly a p\u0159\u00edbuznosti"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><strong>Neust\u00e1l\u00fd n\u00e1r\u016fst sponzor\u016f Formule E souvis\u00ed s n\u011bkter\u00fdmi aspekty, kter\u00e9 jsou pro tuto novou a velmi \u0161\u0165astnou discipl\u00ednu specifick\u00e9, a to od ekologick\u00e9 udr\u017eitelnosti a\u017e po z\u00e1vod\u011bn\u00ed v centrech m\u011bst. Lid\u00e9, kte\u0159\u00ed byli p\u0159i sv\u00e9m debutu p\u0159ed p\u011bti lety p\u0159esv\u011bd\u010deni, \u017ee tento pln\u011b elektrick\u00fd seri\u00e1l nebude m\u00edt \u017e\u00e1dnou budoucnost, by se nyn\u00ed m\u011bli pravd\u011bpodobn\u011b zamyslet. <\/strong><\/p>\n<p class=\"ai-optimize-7\"><strong>Formule E<\/strong> se neubr\u00e1nila kritice, kdy\u017e byla p\u0159ed p\u011bti lety poprv\u00e9 p\u0159edstavena \u0161irok\u00e9 ve\u0159ejnosti a hlavn\u00edm zainteresovan\u00fdm stran\u00e1m v automobilov\u00e9m pr\u016fmyslu. Mnoz\u00ed nev\u011b\u0159ili, \u017ee nov\u011b zrozen\u00fd seri\u00e1l v rodin\u011b <strong>FIA<\/strong> bude \u017e\u00edt dlouho, a p\u0159edpov\u00eddali tomuto proudu neohraban\u00fdch <strong>elektromobil\u016f<\/strong>, kter\u00e9 nedrn\u010d\u00ed, nez\u00e1vod\u00ed na tradi\u010dn\u00edch z\u00e1vodn\u00edch okruz\u00edch a po polovin\u011b celkov\u00fdch kol mus\u00ed zastavit, aby vym\u011bnily &#8230; h\u00e1dejte co! &#8230; cel\u00fd v\u016fz, nikoliv pouze baterii, velmi \u010dern\u00e9 \u010dasy.<\/p>\n<p class=\"ai-optimize-8\">O p\u011bt let pozd\u011bji \u010del\u00ed disparity zcela odli\u0161n\u00e9mu sc\u00e9n\u00e1\u0159i. Posledn\u00ed sout\u011b\u017ee v <strong>\u0158\u00edm\u011b, Santiagu<\/strong> a <strong>Marr\u00e1ke\u0161i<\/strong> splnily dvoj\u00ed \u00fa\u010del: krom\u011b toho, \u017ee nab\u00eddly \u00fa\u017easnou pod\u00edvanou, pouk\u00e1zaly na v\u0161echny mo\u017enosti t\u011bchto jednom\u00edstn\u00fdch letadel. <strong>Nesporn\u011b talentovan\u00ed jezdci<\/strong> nyn\u00ed \u0159\u00edd\u00ed n\u00e1dhern\u00e9 a p\u016fsobiv\u00e9 vozy, kter\u00e9 se proh\u00e1n\u011bj\u00ed po silnic\u00edch nejkr\u00e1sn\u011bj\u0161\u00edch m\u011bst a pod\u00e1vaj\u00ed velkolep\u00e9 v\u00fdkony. Jsou to <strong>opravdov\u00e9 z\u00e1vody<\/strong> &#8211; opravdu velmi opravdov\u00e9 &#8211; kde jsou t\u011bsn\u00e9 souboje zcela b\u011b\u017en\u00e9 a v\u00fdsledky naprosto nep\u0159edv\u00eddateln\u00e9. Co mezit\u00edm d\u011bl\u00e1 okoln\u00ed sv\u011bt? No, <strong>div\u00e1ci, sponzo\u0159i<\/strong> a <strong>investo\u0159i si toho v\u0161\u00edmaj\u00ed.<\/strong><\/p>\n<p class=\"ai-optimize-9\">Tato discipl\u00edna je v\u0161ak mnohem v\u00edce ne\u017e jen na vzestupu: \u010dek\u00e1 ji exploze d\u00edky \u0159ad\u011b dobr\u00fdch ingredienc\u00ed, kter\u00e9 jsou moud\u0159e nam\u00edch\u00e1ny tak, aby oslovily jak tradi\u010dn\u00ed fanou\u0161ky z\u00e1vod\u016f, tak \u010derstv\u00e9 a mlad\u00e9 publikum.<\/p>\n<p class=\"ai-optimize-10\">Ve skute\u010dnosti je <strong>Formule E<\/strong> je\u0161t\u011b daleko od toho, aby p\u0159edstihla nebo vytla\u010dila svou star\u0161\u00ed sestru, <strong>Formuli 1<\/strong>, kter\u00e1 je navzdory obt\u00ed\u017en\u00fdm probl\u00e9m\u016fm, s nimi\u017e se pot\u00fdk\u00e1, st\u00e1le motoristickou s\u00e9ri\u00ed <em>par excellence<\/em>, schopnou katalyzovat pozoruhodn\u00e9 pod\u00edly na sledovanosti. Ve prosp\u011bch <strong>F1<\/strong> hraj\u00ed n\u011bkter\u00e9 v\u00fdznamn\u00e9 prvky: nap\u0159\u00edklad jej\u00ed hluboce zako\u0159en\u011bn\u00e1 tradice, pom\u011brn\u011b velk\u00fd &#8222;hardcore&#8220; fanou\u0161k\u016f a n\u011bkter\u00e9 historick\u00e9 zna\u010dky &#8211; p\u0159edev\u0161\u00edm <strong>Prancing Horse<\/strong> -, na kter\u00e9 od ned\u011ble do ned\u011ble up\u00ednaj\u00ed sv\u00e9 sny statis\u00edce Ital\u016f a mnoho dal\u0161\u00edch p\u0159\u00edznivc\u016f.<\/p>\n<h2 class=\"ai-optimize-11\"><strong>Sponzoring ve Formuli E a Formuli 1: hlavn\u00ed rozd\u00edly<\/strong><\/h2>\n<p class=\"ai-optimize-12\">Mezi sponzoringem Formule 1 a<a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\"> Formule E<\/a> existuj\u00ed t\u0159i makroskopick\u00e9 rozd\u00edly, kter\u00e9 lze p\u0159i\u010d\u00edst t\u0159em samostatn\u00fdm prvk\u016fm:<\/p>\n<ul>\n<li class=\"ai-optimize-13\"><strong>environment\u00e1ln\u00ed udr\u017eitelnost;<\/strong><\/li>\n<li class=\"ai-optimize-14\">z\u00e1vody v <strong>centrech m\u011bst;<\/strong><\/li>\n<li class=\"ai-optimize-15\">p\u0159\u00edtomnost <strong>v\u00fdznamn\u00fdch hr\u00e1\u010d\u016f v automobilov\u00e9m pr\u016fmyslu<\/strong>.<\/li>\n<\/ul>\n<h2 class=\"ai-optimize-16\"><strong>Udr\u017eitelnost \u017eivotn\u00edho prost\u0159ed\u00ed<\/strong><\/h2>\n<p class=\"ai-optimize-17\">Jak je z\u0159ejm\u00e9, ekologick\u00e1 udr\u017eitelnost je kartou, kterou <strong>Formule 1<\/strong> m\u016f\u017ee hr\u00e1t jen st\u011b\u017e\u00ed. Vozy spot\u0159ebuj\u00ed zna\u010dn\u00e9 mno\u017estv\u00ed paliva. I kdy\u017e je pravda, \u017ee spot\u0159eba paliva se ve srovn\u00e1n\u00ed s dobou p\u0159ed n\u011bkolika lety sn\u00ed\u017eila, ka\u017ed\u00fd v\u016fz sp\u00e1l\u00ed na ujet\u00ed p\u0159ibli\u017en\u011b 300 km Grand Prix p\u0159ibli\u017en\u011b 100 kg paliva. Krom\u011b toho ka\u017ed\u00fd t\u00fdm nep\u0159etr\u017eit\u011b p\u0159esouv\u00e1 obrovsk\u00e9 mno\u017estv\u00ed za\u0159\u00edzen\u00ed a zam\u011bstnanc\u016f po cel\u00e9m sv\u011bt\u011b na n\u00e1kladn\u00edch automobilech a letadlech, a to 10 m\u011bs\u00edc\u016f v roce.<\/p>\n<p class=\"ai-optimize-18\">Formule E je naopak zalo\u017eena na konceptu <strong>\u010dist\u00e9 energie<\/strong>. Z\u00e1kladn\u00edm principem t\u00e9to discipl\u00edny je, \u017ee udr\u017eiteln\u00e1 mobilita existuje a v dne\u0161n\u00ed dob\u011b je vysoce v\u00fdkonn\u00e1. Nejedn\u00e1 se o pouh\u00e9 &#8222;elektromobily&#8220;: jde o <strong>kombinaci mimo\u0159\u00e1dn\u00fdch v\u00fdkon\u016f a nulov\u00fdch emis\u00ed<\/strong>. To jsou samoz\u0159ejm\u011b dva aspekty, s nimi\u017e by v dne\u0161n\u00ed dob\u011b cht\u011bla b\u00fdt spojov\u00e1na ka\u017ed\u00e1 modern\u00ed spole\u010dnost, a \u00fa\u017easn\u00fd z\u00e1kladn\u00ed k\u00e1men pro sponzoring: udr\u017eitelnost, v\u00fdkony a \u00fa\u010dinnost jsou kl\u00ed\u010dov\u00e1 slova budoucnosti.<\/p>\n<h2 class=\"ai-optimize-19\"><strong>Z\u00e1vody v centrech m\u011bst<\/strong><\/h2>\n<p class=\"ai-optimize-20\">Z\u00e1vody v centrech m\u011bst lze p\u0159irovnat k velmi star\u00e9mu r\u010den\u00ed o <strong>Mohamedovi a ho\u0159e<\/strong>. Vrcholov\u00e9 veden\u00ed <strong>FIA<\/strong> brzy pochopilo, \u017ee p\u0159iv\u00e9st z\u00e1vody k div\u00e1k\u016fm bude mnohem snaz\u0161\u00ed ne\u017e p\u0159iv\u00e9st div\u00e1ky k z\u00e1vod\u016fm, zejm\u00e9na pokud jde o zcela nov\u00fd seri\u00e1l. Z\u00e1vody v centrech m\u011bst, jako je tomu v p\u0159\u00edpad\u011b <strong>Formule E<\/strong>, neznamenaj\u00ed jen to, \u017ee je t\u0159eba oslovit velmi po\u010detn\u00e9 <strong>publikum <\/strong>, ale tak\u00e9 to, \u017ee je k dispozici velk\u00e9 mno\u017estv\u00ed za\u0159\u00edzen\u00ed, infrastruktury a slu\u017eeb pro partnery, sponzory a provozovatele odv\u011btv\u00ed*. Centra m\u011bst jsou nav\u00edc <strong>\u00fachvatn\u00fdm prost\u0159ed\u00edm pro<\/strong> z\u00e1vody s mimo\u0159\u00e1dn\u00fdmi v\u00fdhledy, co\u017e v\u016fbec nen\u00ed zanedbateln\u00e9. V <strong>kultu\u0159e image,<\/strong> v n\u00ed\u017e \u017eijeme, hraje tento prvek roli, kterou nelze podce\u0148ovat.<\/p>\n<h2 class=\"ai-optimize-21\"><strong>\u00da\u010dast v\u00fdznamn\u00fdch hr\u00e1\u010d\u016f v automobilov\u00e9m pr\u016fmyslu<\/strong><\/h2>\n<p class=\"ai-optimize-22\">Specifick\u00e9 vlastnosti <strong>Formule E<\/strong> jsou hlavn\u00edm d\u016fvodem, pro\u010d v\u00fdrobci automobil\u016f nev\u00e1hali a do \u0161ampion\u00e1tu se zapojili. <a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\"><strong>Spole\u010dnosti Mercedes, Audi, Jaguar, NIO, Nissan, BMW, Mahindra<\/strong> a <strong>DS Automobiles<\/strong><\/a> vid\u011bly v nov\u00e9m seri\u00e1lu FIA dvoj\u00ed p\u0159\u00edle\u017eitost: jednak marketingovou, jednak <strong>v\u00fdzkumnou a v\u00fdvojovou<\/strong>. Elektrick\u00e1 a v\u00fdkonn\u00e1 mobilita je zjevn\u011b budoucnost\u00ed automobilov\u00e9ho pr\u016fmyslu (a tak\u00e9 pr\u016fmyslu jednostop\u00fdch vozidel, o \u010dem\u017e sv\u011bd\u010d\u00ed zrod <a href=\"https:\/\/rtrsports.co.uk\/blog\/motoe-sponsorship-not-miss-chance\/\">MotoE<\/a>) a z\u00e1vody jsou op\u011bt zvoleny jako zku\u0161ebn\u00ed stolice technologi\u00ed z\u00edt\u0159ka. Baterie, akumul\u00e1tory a kl\u00ed\u010dov\u00e9 komponenty instalovan\u00e9 v jednom\u00edstn\u00fdch vozech Formule E budou v budoucnu s velkou pravd\u011bpodobnost\u00ed montov\u00e1ny i do b\u011b\u017en\u00fdch osobn\u00edch automobil\u016f.<\/p>\n<p class=\"ai-optimize-23\">Pokud jde o <strong>sponzoring<\/strong>, je to op\u011bt velmi d\u016fle\u017eit\u00fd argument. <strong>B2B<\/strong> p\u0159\u00edle\u017eitosti &#8211; mimo jin\u00e9 &#8211; potenci\u00e1ln\u011b vypl\u00fdvaj\u00edc\u00ed z velk\u00e9ho po\u010dtu zapojen\u00fdch v\u00fdrobc\u016f jsou l\u00e1kavou \u0161anc\u00ed pro mnoho zna\u010dek v r\u016fzn\u00fdch kategori\u00edch v\u00fdrobk\u016f, stejn\u011b jako \u010din\u00ed tuto discipl\u00ednu pom\u011brn\u011b konkurenceschopnou a samoz\u0159ejm\u011b \u00fasp\u011b\u0161nou.<\/p>\n<h2 class=\"ai-optimize-24\"><strong>Sponzoring ve Formuli E a Formuli 1: sekund\u00e1rn\u00ed rozd\u00edly<\/strong><\/h2>\n<h3 class=\"ai-optimize-25\"><strong>N\u00e1klady<\/strong><\/h3>\n<p class=\"ai-optimize-26\">Jak bylo vysv\u011btleno v\u00fd\u0161e a jak je t\u0159eba znovu zd\u016fraznit, <strong>Formule 1<\/strong> je st\u00e1le vedouc\u00edm automobilov\u00fdm \u0161ampion\u00e1tem na sv\u011bt\u011b. Mate\u0159sk\u00e1 formule za\u017e\u00edv\u00e1 t\u011b\u017ek\u00e9 \u010dasy, kter\u00e9 jsou \u010d\u00e1ste\u010dn\u011b zp\u016fsobeny t\u00edm, \u017ee z\u00e1vody jsou nudn\u00e9 a p\u0159edv\u00eddateln\u00e9, pravidla pon\u011bkud nejasn\u00e1, rozd\u00edly ve v\u00fdkonech voz\u016f jsou hlubok\u00e9 jako oce\u00e1n a mnoho okruh\u016f nedok\u00e1\u017ee b\u00fdt vzru\u0161uj\u00edc\u00edch. P\u0159esto jsou <strong>d\u011bdictv\u00ed,<\/strong> kouzlo a <strong>s\u00edla zna\u010dky F1<\/strong> st\u00e1le nedosa\u017eiteln\u00e9 a prom\u00edtaj\u00ed se do astronomick\u00fdch n\u00e1klad\u016f na sponzoring, kter\u00e9 nejsou pro investory atraktivn\u00ed. Na druhou stranu <strong>Formule E<\/strong> m\u00e1 st\u00e1le <strong>ni\u017e\u0161\u00ed vstupn\u00ed n\u00e1klady,<\/strong> proto\u017ee vznikla pom\u011brn\u011b ned\u00e1vno a je zalo\u017eena na odli\u0161n\u00e9 marketingov\u00e9 politice. N\u00edzk\u00e9 vstupn\u00ed \u00farovn\u011b jsou pom\u011brn\u011b v\u00fdznamn\u00fdm argumentem, zejm\u00e9na tam, kde je c\u00edlem p\u0159il\u00e1kat pen\u00edze a poznat nov\u00e9 skute\u010dnosti. Nen\u00ed proto divu, \u017ee a\u010dkoli je \u0161ampion\u00e1t pom\u011brn\u011b &#8222;\u010derstv\u00fd&#8220;, partner\u016f je mnoho a jsou r\u016fznorod\u00ed a v\u0161ichni maj\u00ed vynikaj\u00edc\u00ed \u00farove\u0148.<\/p>\n<h3 class=\"ai-optimize-27\"><strong>Doba trv\u00e1n\u00ed mistrovstv\u00ed<\/strong><\/h3>\n<p class=\"ai-optimize-28\">Tak\u00e9 d\u00e9lka ro\u010dn\u00edch obdob\u00ed je zcela odli\u0161n\u00e1: <strong>Formule 1<\/strong> se skl\u00e1d\u00e1 z <strong>21 z\u00e1vod\u016f<\/strong>, zat\u00edmco <strong>Formule E<\/strong> m\u00e1 pouze <strong>13 z\u00e1vod\u016f<\/strong>, pokud po\u010d\u00edt\u00e1me i dvojit\u00e9 velk\u00e9 fin\u00e1le v <strong>New Yorku<\/strong>. To je dal\u0161\u00ed v\u00fdznamn\u00fd aspekt: t\u00e9m\u011b\u0159 dvojn\u00e1sobn\u00fd po\u010det z\u00e1vod\u016f poskytuje sponzor\u016fm mnohem v\u011bt\u0161\u00ed viditelnost a del\u0161\u00ed expozici v pr\u016fb\u011bhu cel\u00e9ho roku.<\/p>\n<h3 class=\"ai-optimize-29\"><strong>Strategick\u00e9 rozhodnut\u00ed o zviditeln\u011bn\u00ed v televizi<\/strong><\/h3>\n<p class=\"ai-optimize-30\">Rozhodl jsem se, \u017ee toto t\u00e9ma ponech\u00e1m na z\u00e1v\u011br, proto\u017ee nab\u00edz\u00ed podn\u011bty k zamy\u0161len\u00ed. V sou\u010dasn\u00e9m <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-sport-2\/\"><strong>sv\u011bt\u011b sportovn\u00edho marketingu <\/strong>a modern\u00edho <strong>sportovn\u00edho sponzoringu<\/strong><\/a> je televizn\u00ed sledovanost bezpochyby prioritn\u00ed ot\u00e1zkou: debata mezi placenou a voln\u011b p\u0159\u00edstupnou televiz\u00ed nikdy nekon\u010d\u00ed a ned\u011bl\u00e1 z n\u00ed v\u00edt\u011bze ani pora\u017een\u00e9.<\/p>\n<p class=\"ai-optimize-31\">Na jedn\u00e9 stran\u011b <strong>voln\u011b p\u0159\u00edstupn\u00e1 televize<\/strong> exponenci\u00e1ln\u011b zvy\u0161uje pod\u00edl sledovanosti, co\u017e p\u0159in\u00e1\u0161\u00ed obrovsk\u00e9 zviditeln\u011bn\u00ed (a obrovsk\u00e9 v\u00fdhody) sponzor\u016fm a velkou popularitu discipl\u00edn\u011b. It\u00e1lie je z\u0159ejm\u00fdm lakmusov\u00fdm pap\u00edrkem v\u00fd\u0161e uveden\u00e9ho. Kdy\u017e <strong>formule 1<\/strong> a <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-sport-2\/attachment\/motogp-sponsorship\/\"><strong>MotoGP<\/strong><\/a> (v t\u00e9 dob\u011b mistrovstv\u00ed sv\u011bta v automobilov\u00fdch sout\u011b\u017e\u00edch) vys\u00edlaly v 90. letech n\u00e1rodn\u00ed televize, pat\u0159il motoristick\u00fd sport k ned\u011bln\u00edm zvyk\u016fm v\u0161ech italsk\u00fdch rodin, kter\u00e9 s nap\u011bt\u00edm sledovaly sna\u017een\u00ed <strong>Ferrari<\/strong> v automobilov\u00fdch sout\u011b\u017e\u00edch a <strong>Rossiho, Biaggiho<\/strong> a <strong>Capirossiho<\/strong> na motocyklech, sed\u00edc\u00edch u televizor\u016f.<\/p>\n<p class=\"ai-optimize-32\">Na druhou stranu placen\u00e9 televize nab\u00edzej\u00ed po\u0159adatel\u016fm obrovsk\u00e9 \u010d\u00e1stky, kter\u00e9 mohou jen t\u011b\u017eko odm\u00edtnout. Mo\u017enost sledovat ud\u00e1losti je v\u0161ak &#8222;omezena&#8220; pouze na p\u0159edplatitele, co\u017e do zna\u010dn\u00e9 m\u00edry sni\u017euje pod\u00edl div\u00e1k\u016f. V takov\u00e9m p\u0159\u00edpad\u011b jsou div\u00e1ci nuceni st\u00e1t se &#8222;profesion\u00e1ln\u00edmi&#8220; div\u00e1ky, kte\u0159\u00ed ka\u017ed\u00fd m\u011bs\u00edc plat\u00ed velk\u00e9 \u010d\u00e1stky za kvalitn\u00ed slu\u017ebu se specializovan\u00fdm obsahem. Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee tato situace jde na \u00fakor sponzor\u016f, kte\u0159\u00ed jsou viditeln\u00ed jen pro \u010d\u00e1st celkov\u00e9ho publika a jejich obchodn\u00ed efektivita se sni\u017euje.<\/p>\n<p class=\"ai-optimize-33\"><strong>Formule 1<\/strong> byla jednou z prvn\u00edch discipl\u00edn, kter\u00e9 se za\u010daly vys\u00edlat na p\u0159\u00e1n\u00ed. P\u0159echodem na placenou televizi se tento produkt st\u00e1v\u00e1 je\u0161t\u011b v\u00fdb\u011brov\u011bj\u0161\u00edm a z\u00e1rove\u0148 selektivn\u011bj\u0161\u00edm: Televizn\u00ed p\u0159enosy jsou mimo\u0159\u00e1dn\u011b kvalitn\u00ed a jejich obsah nesm\u00edrn\u011b bohat\u00fd, ale jejich sledovanost je nekone\u010dn\u011b omezen\u00e1. Dal\u0161\u00ed teorie, kterou pova\u017euji za spravedliv\u00e9 p\u0159isoudit, je, \u017ee programy placen\u00e9 televize maj\u00ed men\u0161\u00ed po\u010det div\u00e1k\u016f, ale jsou ur\u010deny c\u00edlen\u011bji: div\u00e1ci s vysok\u00fdmi v\u00fddaji, v\u00e1\u0161niv\u00ed, snadno kontaktovateln\u00ed, se zn\u00e1m\u00fdmi vlastnostmi pro poskytovatele, se sp\u00ed\u0161e stanou modlami vysoce zam\u011b\u0159en\u00e9 reklamy a operac\u00ed, kter\u00e9 jsou pro n\u011b budov\u00e1ny <em>ad hoc<\/em>. Je-li to na jedn\u00e9 stran\u011b dobr\u00fd argument, na stran\u011b druh\u00e9 je v\u00fdsledkem ztr\u00e1ta masov\u00e9ho pov\u011bdom\u00ed typick\u00e9ho pro minul\u00e1 l\u00e9ta, podle kter\u00e9ho by i &#8222;<em>pan\u00ed Smithov\u00e1<\/em>&#8222;, kterou v tomto blogu \u010dasto zmi\u0148ujeme, mohla poznat jm\u00e9na <strong>Schumacher, Alboreto, Alesi, Melandri<\/strong> a <strong>Doohan.<\/strong><\/p>\n<p class=\"ai-optimize-34\"><strong>Formule E<\/strong> si zvolila zcela jinou cestu, mo\u017en\u00e1 i kv\u016fli sv\u00e9mu mlad\u00e9mu v\u011bku, a rozhodla se pro co nejv\u011bt\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed. Z\u00e1vody vys\u00edl\u00e1 voln\u011b p\u0159\u00edstupn\u00e1 televize a jsou \u017eiv\u011b a zdarma p\u0159en\u00e1\u0161eny na <strong>kan\u00e1lu Formule E na YouTube<\/strong>. Nemus\u00ed to nutn\u011b trvat v\u011b\u010dn\u011b, ale v sou\u010dasn\u00e9 dob\u011b se tato strategie z\u0159ejm\u011b vypl\u00e1c\u00ed, vezmeme-li v \u00favahu do zna\u010dn\u00e9 m\u00edry rostouc\u00ed po\u010det div\u00e1k\u016f na ka\u017ed\u00e9m z\u00e1vod\u011b a roz\u0161\u00ed\u0159en\u00ed o demografick\u00e9 \u00fadaje zasahuj\u00edc\u00ed velmi mlad\u00e9 oblasti populace.<\/p>\n<p class=\"ai-optimize-35\">Pokud m\u00e1te z\u00e1jem o podrobn\u00e9 informace na t\u00e9ma sponzoringu ve Formuli E nebo v jin\u00fdch sportovn\u00edch discipl\u00edn\u00e1ch, nev\u00e1hejte n\u00e1s kontaktovat na n\u00e1sleduj\u00edc\u00ed e-mailov\u00e9 adrese: <a href=\"mailto:info@rtrsports.com\"><strong>info@rtrsports.com<\/strong><\/a>. Budeme p\u0159ipraveni spolupracovat na nalezen\u00ed nejvhodn\u011bj\u0161\u00edch \u0159e\u0161en\u00ed pro va\u0161e obchodn\u00ed a marketingov\u00e9 c\u00edle.<\/p>\n<hr \/>\n<p class=\"ai-optimize-36\">* Proto\u017ee to pova\u017euji za vhodn\u00e9 a v souladu s t\u00e9matem tohoto p\u0159\u00edsp\u011bvku, r\u00e1d bych se kr\u00e1tce vyj\u00e1d\u0159il k ned\u00e1vn\u00e9 kontroverzi na E-Prix v \u0158\u00edm\u011b. M\u00e9dia si nenechala uj\u00edt p\u0159\u00edle\u017eitost vyj\u00e1d\u0159it st\u00ed\u017enosti ob\u010dan\u016f hlavn\u00edho m\u011bsta, kter\u00fdm vad\u00ed \u00fadajn\u00fd provoz v souvislosti s Velkou cenou. Formule E v\u0161ak nen\u00ed p\u0159\u00ed\u010dinou hust\u00e9 dopravy v \u0158\u00edm\u011b: Jedinou skute\u010dnou p\u0159\u00ed\u010dinou je \u0158\u00edm! V mnoha jin\u00fdch centrech m\u011bst po cel\u00e9m sv\u011bt\u011b se konaj\u00ed &#8211; a to ji\u017e des\u00edtky let &#8211; sout\u011b\u017ee, z\u00e1vody, maratony a sportovn\u00ed akce v\u0161eho druhu s velk\u00fdm \u00fasp\u011bchem a velk\u00fdmi zisky jak pro z\u00fa\u010dastn\u011bn\u00e1 m\u011bsta, tak pro bl\u00edzk\u00e9 okol\u00ed. Centrum New Yorku je b\u011bhem zn\u00e1m\u00e9ho maratonu na n\u011bkolik dn\u00ed oploceno; tot\u00e9\u017e plat\u00ed pro Baku a Monako, kde se na m\u011bstsk\u00fdch silnic\u00edch konaj\u00ed z\u00e1vody Formule 1, ani\u017e by se zvedl nesouhlasn\u00fd hlas. A v\u00fd\u010det pozitivn\u00edch p\u0159\u00edklad\u016f m\u016f\u017ee pokra\u010dovat. Ozna\u010dit tuto sportovn\u00ed ud\u00e1lost za p\u0159\u00ed\u010dinu dopravy ve \u010dtvrti EUR v \u0158\u00edm\u011b je zna\u010dn\u011b zjednodu\u0161uj\u00edc\u00ed a rozhodn\u011b kr\u00e1tkozrak\u00e9. Probl\u00e9my spojen\u00e9 s pr\u016fjezdnost\u00ed silnic v \u0158\u00edm\u011b jsou sp\u00ed\u0161e zp\u016fsobeny \u0161patnou organizac\u00ed, d\u00edrami v zemi, v\u00fdjezdy z okruhu, kter\u00e9 jsou z nezn\u00e1m\u00fdch d\u016fvod\u016f uzav\u0159eny, a v neposledn\u00ed \u0159ad\u011b mizernou infrastrukturn\u00ed s\u00edt\u00ed. Je\u0161t\u011b znepokojiv\u011bj\u0161\u00ed se mi zd\u00e1, \u017ee doty\u010dn\u00ed nech\u00e1pou potenci\u00e1l ekonomiky souvisej\u00edc\u00ed s \u00fazem\u00edm, kter\u00fd mohou takov\u00e9 ud\u00e1losti vyvolat, tj. potenci\u00e1l geomarketingu.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neust\u00e1l\u00fd n\u00e1r\u016fst sponzor\u016f Formule E souvis\u00ed s n\u011bkter\u00fdmi aspekty, kter\u00e9 jsou pro tuto novou a velmi \u0161\u0165astnou discipl\u00ednu specifick\u00e9, a to od ekologick\u00e9 udr\u017eitelnosti a\u017e po z\u00e1vod\u011bn\u00ed v centrech m\u011bst. Lid\u00e9, kte\u0159\u00ed byli p\u0159i sv\u00e9m debutu p\u0159ed p\u011bti lety p\u0159esv\u011bd\u010deni, \u017ee tento pln\u011b elektrick\u00fd seri\u00e1l nebude m\u00edt \u017e\u00e1dnou budoucnost, by se nyn\u00ed m\u011bli pravd\u011bpodobn\u011b zamyslet. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":190435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring Formule E a Formule 1: rozd\u00edly a p\u0159\u00edbuznosti<\/title>\n<meta name=\"description\" content=\"Neust\u00e1l\u00fd n\u00e1r\u016fst sponzor\u016f Formule E souvis\u00ed s n\u011bkter\u00fdmi aspekty, kter\u00e9 jsou pro tuto novou a velmi \u0161\u0165astnou discipl\u00ednu specifick\u00e9, a to od ekologick\u00e9 udr\u017eitelnosti a\u017e po z\u00e1vod\u011bn\u00ed v 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and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication 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