{"id":296559,"date":"2019-04-19T09:51:16","date_gmt":"2019-04-19T07:51:16","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-formule-e-a-formule-1-rozdily-a-pribuznosti\/"},"modified":"2026-09-18T10:12:34","modified_gmt":"2026-09-18T08:12:34","slug":"sponzoring-formule-e-a-formule-1-rozdily-a-pribuznosti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzoring-formule-e-a-formule-1-rozdily-a-pribuznosti\/","title":{"rendered":"Formule E a Formule 1: dva sponzoringov\u00e9 modely porovn\u00e1ny v roce 2026"},"content":{"rendered":"<h2>Formule E a Formule 1: dva sponzoringov\u00e9 modely porovn\u00e1ny v roce 2026<\/h2>\n<p>Formule E urazila od sv\u00e9ho debutu v roce 2014 pozoruhodnou cestu. Z toho, co mnoz\u00ed odm\u00edtali jako ni\u0161ov\u00fd experiment bez budoucnosti, se stal Mistrovstv\u00ed sv\u011bta FIA s v\u00edce ne\u017e 400 miliony fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b, v\u00fdrobci jako Porsche, Jaguar, McLaren a DS Automobiles a technologick\u00fdm form\u00e1tem, kter\u00fd p\u0159edv\u00eddal revoluci elektrick\u00e9 mobility. Vedle tohoto v\u00fdvoje za\u017eila Formule 1 pod Liberty Media vlastn\u00ed epickou expanzi s p\u0159\u00edjmy p\u0159esahuj\u00edc\u00edmi 3 miliardy dolar\u016f, dosud nev\u00eddanou p\u0159\u00edtomnost\u00ed ve Spojen\u00fdch st\u00e1tech a kalend\u00e1\u0159em \u010d\u00edtaj\u00edc\u00edm 24 Vel\u043a\u0438\u0445 cen v sez\u00f3n\u011b 2026.<\/p>\n<p>Tyto dv\u011b s\u00e9rie dnes reprezentuj\u00ed odli\u0161n\u00e9 sponzoringov\u00e9 strategie s zcela odli\u0161n\u00fdmi siln\u00fdmi str\u00e1nkami, publikem a hodnotami positioning zna\u010dky. Porozum\u011bt rozd\u00edl\u016fm znamen\u00e1 v\u011bdom\u011b si vybrat, kam v motorsportu investovat marketingov\u00fd rozpo\u010det. Pro zna\u010dky hledaj\u00edc\u00ed p\u0159\u00edle\u017eitosti <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-formule-1\/\"><strong>sponzoringu Formule 1<\/strong><\/a> je RTR Sports Marketing zaveden\u00e9 odv\u011btvov\u00e9 reference.<\/p>\n<h2>Udr\u017eitelnost, technologie a hodnoty zna\u010dky: struktur\u00e1ln\u00ed v\u00fdhoda Formule E<\/h2>\n<p>Udr\u017eitelnost u\u017e v podnikov\u00e9 komunikaci nen\u00ed voliteln\u00e1: je to strategick\u00e9 aktivum. Monoposty Gen3 Evo Formule E dosahuj\u00ed 340 km\/h s nulov\u00fdmi p\u0159\u00edm\u00fdmi emisemi a ka\u017ed\u00e1 sez\u00f3na slou\u017e\u00ed jako skute\u010dn\u00e1 zku\u0161ebn\u00ed laborato\u0159 pro technologie, kter\u00e9 se pot\u00e9 integruj\u00ed do s\u00e9riov\u00fdch vozidel. Mercedes, Audi a BMW se z\u00fa\u010dastnily Formule E pr\u00e1v\u011b z tohoto d\u016fvodu a p\u0159enesly \u0159e\u0161en\u00ed vyvinut\u00e1 na z\u00e1vodn\u00ed dr\u00e1ze do vlastn\u00edch elektrov\u00fdrobn\u00edch linek.<\/p>\n<p>Pro sponzory je toto vypr\u00e1v\u011bn\u00ed cenn\u011bj\u0161\u00ed ne\u017e jak\u00e1koli \u010dist\u00e1 data sledovanosti: asociovat svou zna\u010dku s \u0161ampion\u00e1tem zt\u011bles\u0148uj\u00edc\u00edm mobilitu budoucnosti znamen\u00e1 um\u00edstit ji do kontextu d\u016fv\u011bryhodn\u00e9 a m\u011b\u0159iteln\u00e9 inovace. Hlavn\u00ed v\u00fdhody pro sponzory Formule E v roce 2026 jsou:<\/p>\n<ul>\n<li>P\u0159\u00edstup k mlad\u00e9mu, m\u011bstsk\u00e9mu a p\u0159\u00edjmov\u011b siln\u00e9mu publiku, profilu obt\u00ed\u017en\u011b dosa\u017eiteln\u00e9mu tradi\u010dn\u00edmi m\u00e9dii<\/li>\n<li>P\u0159\u00edm\u00e9 spojen\u00ed s hodnotami ESG (Environment\u00e1ln\u00ed, Soci\u00e1ln\u00ed, Spr\u00e1vn\u00ed), st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edmi pro stakeholdery a institucion\u00e1ln\u00ed investory<\/li>\n<li>Vstupn\u00ed n\u00e1klady v\u00fdrazn\u011b ni\u017e\u0161\u00ed ne\u017e u Formule 1, s v\u00fdbornou viditelnost\u00ed v centrech sv\u011btov\u00fdch metropol\u00ed<\/li>\n<li>Privilegovan\u00fd B2B kontext d\u00edky sou\u010dasn\u00e9 p\u0159\u00edtomnosti glob\u00e1ln\u00edch automobilov\u00fdch v\u00fdrobc\u016f jako vlastn\u00edk\u016f t\u00fdm\u016f<\/li>\n<\/ul>\n<h2>Formule 1 v roce 2026: \u0161k\u00e1la, publikum a s\u00edla zna\u010dky<\/h2>\n<p>Formule 1 z\u016fst\u00e1v\u00e1 absolutn\u00edm referen\u010dn\u00edm automobilov\u00fdm \u0161ampion\u00e1tem z hlediska \u0161k\u00e1ly, publika a hodnoty zna\u010dky. Liberty Media radik\u00e1ln\u011b transformovala produkt od roku 2017: s\u00e9rie explodovala ve Spojen\u00fdch st\u00e1tech (p\u0159es 1,5 milionu div\u00e1k\u016f na Grand Prix na americk\u00fdch kan\u00e1lech), p\u0159il\u00e1kala nov\u00e9 t\u00fdmy a v\u00fdrobce jako Audi (od roku 2026) a roz\u0161\u00ed\u0159ila kalend\u00e1\u0159 na 24 z\u00e1vod\u016f na 5 kontinentech.<\/p>\n<p>Sponzoringov\u00e9 p\u0159\u00edle\u017eitosti ve Formuli 1 funguj\u00ed na v\u00fdrazn\u011b vy\u0161\u0161\u00edch investi\u010dn\u00edch \u00farovn\u00edch, ale s proporcion\u00e1ln\u00edmi v\u00fdhodami z hlediska glob\u00e1ln\u00edho dosahu, medi\u00e1ln\u00ed hodnoty a rozpoznatelnosti zna\u010dky. Mezi hlavn\u00ed p\u0159ednosti pro sponzory Formule 1 v roce 2026 pat\u0159\u00ed:<\/p>\n<ul>\n<li>Kumulativn\u00ed publikum p\u0159es 1,5 miliardy jedine\u010dn\u00fdch div\u00e1k\u016f v sez\u00f3n\u011b 2025 s trval\u00fdm r\u016fstem na severoamerick\u00fdch a asijsk\u00fdch trz\u00edch<\/li>\n<li>Zaveden\u00e1 p\u0159\u00edtomnost na pr\u00e9miov\u00fdch trz\u00edch (Japonsko, St\u0159edn\u00ed v\u00fdchod, Velk\u00e1 Brit\u00e1nie, It\u00e1lie, USA) s demografick\u00fdmi profily s vysokou kupn\u00ed silou<\/li>\n<li>Rozs\u00e1hl\u00fd ekosyst\u00e9m obsahu, od cirkusu v paddocku po fenom\u00e9n Netflixu Drive to Survive, kter\u00fd vytvo\u0159il zcela novou generaci fanou\u0161k\u016f<\/li>\n<li>Mo\u017enosti aktivace pohostinnosti pat\u0159\u00edc\u00ed k nejexkluzivn\u011bj\u0161\u00edm v glob\u00e1ln\u00edm sportu<\/li>\n<\/ul>\n<h2>N\u00e1klady, viditelnost a strategie: jak volit mezi Formul\u00ed E a Formul\u00ed 1<\/h2>\n<p>Volba mezi Formul\u00ed E a Formul\u00ed 1 nen\u00ed ot\u00e1zkou, kter\u00e1 je &#8222;lep\u0161\u00ed&#8220;, ale kter\u00e1 l\u00e9pe slou\u017e\u00ed konkr\u00e9tn\u00edm c\u00edl\u016fm zna\u010dky. Technologick\u00e1 firma chcej\u00edc\u00ed demonstrovat sv\u016fj z\u00e1vazek k energetick\u00e9 transformaci najde ve Formuli E v\u011brohodn\u00fd a cenov\u011b dostupn\u00fd megafon. Luxusn\u00ed firma nebo nadn\u00e1rodn\u00ed spole\u010dnost usiluj\u00edc\u00ed o maxim\u00e1ln\u00ed glob\u00e1ln\u00ed dosah u pr\u00e9miov\u00e9ho publika najde ve Formuli 1 nejsiln\u011bj\u0161\u00ed platformu dostupnou v motorsportu.<\/p>\n<p>N\u011bkolik kl\u00ed\u010dov\u00fdch rozd\u00edl\u016f k zv\u00e1\u017een\u00ed ve strategick\u00e9m pl\u00e1nov\u00e1n\u00ed:<\/p>\n<ul>\n<li><strong>Rozpo\u010det<\/strong>: n\u00e1klady na sponzoring Formule E za\u010d\u00ednaj\u00ed na \u00farovn\u00edch dostupn\u00fdch i pro st\u0159edn\u011b velk\u00e9 zna\u010dky; ve Formuli 1 vy\u017eaduj\u00ed minim\u00e1ln\u00ed \u00farovn\u011b smyslupln\u00e9ho sponzoringu podstatn\u011b vy\u0161\u0161\u00ed rozpo\u010dty<\/li>\n<li><strong>Sez\u00f3na<\/strong>: Formule 1 nab\u00edz\u00ed 24 z\u00e1vod\u016f za 10 m\u011bs\u00edc\u016f; Formule E odehr\u00e1v\u00e1 16 E-Prix v koncentrovan\u00e9m kalend\u00e1\u0159i<\/li>\n<li><strong>Televizn\u00ed viditelnost<\/strong>: Formule 1 je p\u0159\u00edtomna na v\u0161ech hlavn\u00edch placen\u00fdch a voln\u011b dostupn\u00fdch kan\u00e1lech na sv\u011bt\u011b; Formule E s\u00e1z\u00ed na digit\u00e1ln\u00ed distribuci a streaming<\/li>\n<li><strong>Positioning<\/strong>: Formule E = inovace, udr\u017eitelnost, budoucnost; Formule 1 = excelence, tradice, exkluzivita<\/li>\n<\/ul>\n<p>RTR Sports Marketing podporuje zna\u010dky v navigaci ob\u011bma s\u00e9riemi s p\u0159izp\u016fsoben\u00fdm p\u0159\u00edstupem, kter\u00fd vych\u00e1z\u00ed z obchodn\u00edch c\u00edl\u016f a dosp\u00edv\u00e1 ke spr\u00e1vn\u00e9 kategorii, t\u00fdmu a \u00farovni aktivace. Pro hlub\u0161\u00ed pr\u016fzkum p\u0159\u00edle\u017eitost\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-formule-1\/\"><strong>sponzoringu Formule 1<\/strong><\/a> n\u00e1s kontaktujte p\u0159\u00edmo pro personalizovanou anal\u00fdzu.<\/p>\n<h2>\u010cast\u00e9 dotazy ke sponzoringu Formule E a Formule 1<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 jsou hlavn\u00ed rozd\u00edly mezi sponzorov\u00e1n\u00edm Formule E a Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Formule E a Formule 1 nab\u00edzej\u00ed velmi odli\u0161n\u00e9 brandov\u00e9 pozicov\u00e1n\u00ed. Formule E oce\u0148uje inovaci, udr\u017eitelnost a elektrick\u00e9 technologie s dostupn\u011bj\u0161\u00edmi vstupn\u00edmi n\u00e1klady a mlad\u00fdm m\u011bstsk\u00fdm publikem. Formule 1 garantuje glob\u00e1ln\u00ed \u0161k\u00e1lu, maxim\u00e1ln\u00ed dosah a hodnotu zna\u010dky pat\u0159\u00edc\u00ed k nejvy\u0161\u0161\u00edm ve sportu, ale s v\u00fdrazn\u011b vy\u0161\u0161\u00edmi investicemi. Volba z\u00e1vis\u00ed na konkr\u00e9tn\u00edch c\u00edlech zna\u010dky a profilu c\u00edlov\u00e9ho publika. RTR Sports Marketing v\u00e1s m\u016f\u017ee nasm\u011brovat k nejefektivn\u011bj\u0161\u00edmu \u0159e\u0161en\u00ed pro v\u00e1\u0161 p\u0159\u00edpad.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzoring Formule E ve srovn\u00e1n\u00ed s Formul\u00ed 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>N\u00e1klady na sponzoring Formule E jsou obecn\u011b dostupn\u011bj\u0161\u00ed ne\u017e u Formule 1. Ve Formuli E lze vstoupit na investi\u010dn\u00edch \u00farovn\u00edch v\u00fdrazn\u011b ni\u017e\u0161\u00edch ne\u017e v paddocku F1 a p\u0159itom z\u00edskat viditelnost v ofici\u00e1ln\u00edch t\u00fdmech glob\u00e1ln\u00edch v\u00fdrobc\u016f. Ve Formuli 1 vy\u017eaduj\u00ed i minim\u00e1ln\u00ed \u00farovn\u011b smyslupln\u00e9ho sponzoringu zna\u010dn\u00e9 rozpo\u010dty. RTR Sports Marketing hodnot\u00ed ka\u017edou p\u0159\u00edle\u017eitost na z\u00e1klad\u011b dostupn\u00e9ho rozpo\u010dtu a c\u00edl\u016f zna\u010dky.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je Formule E efektivn\u00ed platformou pro ESG obraz?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ano. Formule E je jedn\u00edm z m\u00e1la glob\u00e1ln\u00edch sportovn\u00edch \u0161ampion\u00e1t\u016f postaven\u00fdch zcela na hodnot\u00e1ch environment\u00e1ln\u00ed udr\u017eitelnosti a \u010dist\u00e9 mobility. Pro zna\u010dky s deklarovan\u00fdmi ESG c\u00edli nebo strategiemi energetick\u00e9 transformace ke komunikaci nab\u00edz\u00ed Formule E koherentn\u00ed a v\u011brohodn\u00fd komunika\u010dn\u00ed kontext, s publikem, kter\u00e9 tyto hodnoty opravdov\u011b oce\u0148uje.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je hlavn\u00ed trh Formule 1 v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Formule 1 m\u00e1 v roce 2026 skute\u010dn\u011b glob\u00e1ln\u00ed p\u0159\u00edtomnost, s v\u00fdraznou silou v Evrop\u011b (It\u00e1lie, Velk\u00e1 Brit\u00e1nie, N\u011bmecko), na St\u0159edn\u00edm v\u00fdchod\u011b (Sa\u00fadsk\u00e1 Ar\u00e1bie, Ab\u00fa Dhab\u00ed, Katar), v Severn\u00ed Americe (USA, Kanada, Mexiko) a Asii (Japonsko, Singapur, \u010c\u00edna). Nejv\u00fdznamn\u011bj\u0161\u00ed r\u016fst v posledn\u00edch letech zaznamenal ve Spojen\u00fdch st\u00e1tech, kde F1 dos\u00e1hla rekordn\u00ed televizn\u00ed sledovanosti d\u00edky \u010d\u00e1ste\u010dn\u011b fenom\u00e9nu Netflixu.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Spolupracuje RTR Sports Marketing tak\u00e9 s Formul\u00ed E?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>RTR Sports Marketing se specializuje na sponzoring v motorsportu a pracuje s ob\u011bma s\u00e9riemi, pom\u00e1h\u00e1 zna\u010dk\u00e1m identifikovat platformu nejl\u00e9pe odpov\u00eddaj\u00edc\u00ed jejich obchodn\u00edm c\u00edl\u016fm. A\u0165 jde o Formuli 1, Formuli E, MotoGP nebo jin\u00e9 \u0161ampion\u00e1ty, t\u00fdm RTR analyzuje publika, n\u00e1klady a c\u00edle pro budov\u00e1n\u00ed hodnotn\u00fdch partnerstv\u00ed. Kontaktujte n\u00e1s pro personalizovanou konzultaci.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Formule E a Formule 1: dva sponzoringov\u00e9 modely porovn\u00e1ny v roce 2026 Formule E urazila od sv\u00e9ho debutu v roce 2014 pozoruhodnou cestu. Z toho, co mnoz\u00ed odm\u00edtali jako ni\u0161ov\u00fd experiment bez budoucnosti, se stal Mistrovstv\u00ed sv\u011bta FIA s v\u00edce ne\u017e 400 miliony fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b, v\u00fdrobci jako Porsche, Jaguar, McLaren a DS Automobiles [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":157735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-296559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring Formule E a Formule 1: rozd\u00edly a podobnosti | RTR Sports<\/title>\n<meta name=\"description\" content=\"Formule E vs Formule 1: porovn\u00e1n\u00ed dvou model\u016f sponzoringu v motorsportu 2026. 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