{"id":296661,"date":"2025-07-15T16:12:25","date_gmt":"2025-07-15T14:12:25","guid":{"rendered":"https:\/\/rtrsports.com\/vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily\/"},"modified":"2025-07-15T16:16:15","modified_gmt":"2025-07-15T14:16:15","slug":"vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily\/","title":{"rendered":"Vyhled\u00e1v\u00e1n\u00ed sponzor\u016f a poradenstv\u00ed v oblasti sportovn\u00edho marketingu: 3 hlavn\u00ed rozd\u00edly"},"content":{"rendered":"

Pr\u016fzkum sponzoringu – zn\u00e1m\u00fd tak\u00e9 jako zprost\u0159edkov\u00e1n\u00ed sponzor\u016f – a firemn\u00ed sportovn\u00ed marketingov\u00e9 poradenstv\u00ed jsou dv\u011b protikladn\u00e9 strany t\u00e9\u017ee mince. Ob\u011b se zab\u00fdvaj\u00ed sponzoringem ve sportu, a tedy budov\u00e1n\u00edm v\u00edt\u011bzn\u00fdch vztah\u016f mezi firmami a t\u00fdmy nebo sportovci, ale sm\u011br obou \u010dinnost\u00ed je z\u00e1sadn\u011b odli\u0161n\u00fd. Nejde jen o ekonomickou str\u00e1nku v\u011bci – kdo hled\u00e1 pen\u00edze a kdo je m\u00e1 – ale o v\u00fdchoz\u00ed a c\u00edlov\u00e9 body. V tomto \u010dl\u00e1nku se pokus\u00edme osv\u011btlit dv\u011b d\u016fle\u017eit\u00e9 oblasti sportovn\u00edho marketingu. <\/span><\/h3>\n

Mnoho lid\u00ed n\u00e1m telefonuje nebo p\u00ed\u0161e s dotazem, zda m\u016f\u017eeme naj\u00edt sponzory<\/strong> pro jejich t\u00fdm nebo pro jejich sportovn\u00ed aktivitu. Je to v\u00edce ne\u017e pochopiteln\u00e9, proto\u017ee ti, kte\u0159\u00ed hledaj\u00ed finan\u010dn\u00ed prost\u0159edky, aby sv\u00e9 v\u00e1\u0161ni dali budoucnost, \u010dasto h\u00e1zej\u00ed flintu do \u017eita a nepozastavuj\u00ed se nad t\u00edm, jakou roli hraj\u00ed r\u016fzn\u00e9 organizace na trhu sportovn\u00edho marketingu<\/strong>. <\/span><\/p>\n

Ve spole\u010dnosti RTR Sports<\/strong> jsme poradci pro firmy, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport jako komunika\u010dn\u00ed n\u00e1stroj. V tomto smyslu se stav\u00edme do pozice obchodn\u00edch konzultant\u016f a prvn\u00edm bodem na\u0161eho p\u016fsoben\u00ed je pr\u00e1v\u011b firma s jej\u00edmi marketingov\u00fdmi c\u00edli ,<\/strong> c\u00edlov\u00fdm trhem a viz\u00ed budoucnosti. <\/span><\/p>\n

Je v\u0161ak spravedliv\u00e9 osv\u011btlit to, co jsme v \u00favodu nazvali dv\u011bma stranami jedn\u00e9 mince: v\u00fdzkum sportovn\u00edho sponzoringu<\/strong> a poradenstv\u00ed v oblasti sportovn\u00edho marketingu. To, co m\u016f\u017ee b\u00fdt pro subjekt v tomto odv\u011btv\u00ed samoz\u0159ejm\u00e9, nen\u00ed v\u017edy samoz\u0159ejm\u00e9 pro ostatn\u00ed partnery: a\u0165 u\u017e sportovce, nebo spole\u010dnosti. Stru\u010dn\u011b \u0159e\u010deno, je t\u0159eba pochopit, kdo co a jak\u00fdm zp\u016fsobem d\u011bl\u00e1, pokud se chceme vyhnout tomu, abychom na obou stran\u00e1ch nar\u00e1\u017eeli na neviditeln\u00e9 gumov\u00e9 st\u011bny a ztr\u00e1celi drahocenn\u00fd \u010das a energii. <\/span><\/p>\n

N\u00ed\u017ee uv\u00e1d\u00edme t\u0159i hlavn\u00ed rozd\u00edly mezi vyhled\u00e1v\u00e1n\u00edm sponzor\u016f<\/strong> a poradenstv\u00edm v oblasti sportovn\u00edho marketingu<\/strong> v nad\u011bji, \u017ee si ud\u011bl\u00e1me jasn\u011bj\u0161\u00ed obr\u00e1zek o tomto odv\u011btv\u00ed. Budeme tedy hovo\u0159it o: <\/span><\/p>\n

    \n
  1. V\u00fdchoz\u00ed bod pro marketingovou akci<\/span><\/strong><\/li>\n
  2. C\u00edle marketingov\u00e9 akce<\/span><\/strong><\/li>\n
  3. Dovednosti a role marketingov\u00e9ho pracovn\u00edka<\/span><\/strong><\/li>\n<\/ol>\n

    1 – V\u00fdchoz\u00ed bod pro marketingovou akci<\/b><\/span><\/h2>\n

    Jak ji\u017e bylo zm\u00edn\u011bno na p\u0159edchoz\u00edch \u0159\u00e1dc\u00edch, prvn\u00ed rozd\u00edl mezi v\u00fdzkumem sponzoringu<\/strong> a poradenstv\u00edm v oblasti sportovn\u00edho marketingu<\/strong> spo\u010d\u00edv\u00e1 v tom, kde za\u010d\u00edn\u00e1 marketingov\u00e1 akce, tj. v bod\u011b, od kter\u00e9ho je proces spu\u0161t\u011bn. <\/span><\/p>\n

    V p\u0159\u00edpad\u011b hled\u00e1n\u00ed sportovn\u00edho sponzora je v\u00fdchoz\u00edm bodem t\u00fdm, odd\u00edl nebo sportovn\u00ed organizace (obecn\u011b jim \u0159\u00edk\u00e1me „sportovn\u00ed nemovitosti“). Pr\u00e1v\u011b ony se v r\u016fzn\u00fdch obdob\u00edch sv\u00e9 kari\u00e9ry ocitaj\u00ed v situaci, kdy mus\u00ed naj\u00edt sponzora a prozai\u010dt\u011bji \u0159e\u010deno sehnat finan\u010dn\u00ed prost\u0159edky, kter\u00e9 by jim umo\u017enily pokra\u010dovat (nebo za\u010d\u00edt) v jejich \u010dinnosti. Hled\u00e1n\u00ed sportovn\u00edho sponzora<\/strong> proto za\u010d\u00edn\u00e1 uvnit\u0159 nemovitosti a sm\u011b\u0159uje ven, do sv\u011bta mo\u017en\u00fdch finan\u010dn\u00edk\u016f, sponzor\u016f a spole\u010dnost\u00ed. <\/span><\/p>\n

    Naopak, v\u00fdchoz\u00edm bodem sportovn\u00edho marketingov\u00e9ho<\/strong> poradenstv\u00ed je samotn\u00e1 spole\u010dnost. I ona m\u00e1 pot\u0159ebu a v r\u00e1mci sv\u00e9 vlastn\u00ed firemn\u00ed cesty pot\u0159ebuje marketingov\u00e9 n\u00e1stroje, aby mohla r\u016fst a prosperovat. V p\u0159\u00edpad\u011b sportovn\u00edho marketingu je ze strany firmy snaha sm\u011b\u0159ov\u00e1na do sv\u011bta sportovn\u00edch vlastnost\u00ed<\/strong>, vedena poradensk\u00fdmi akcemi. <\/span><\/p>\n

    Ji\u017e nyn\u00ed je tedy snadn\u00e9 vid\u011bt, jak se ob\u011b akce pohybuj\u00ed po stejn\u00e9 trajektorii, ale opa\u010dn\u00fdm sm\u011brem.<\/span><\/p>\n

    2 – C\u00edle marketingov\u00fdch akc\u00ed<\/b><\/span><\/h2>\n

    Ani\u017e bychom cht\u011bli tvrdit, co je z\u0159ejm\u00e9, zkusme se pod\u00edvat, jak\u00e9 jsou v podstat\u011b c\u00edle sponzorsk\u00e9ho v\u00fdzkumu a poradenstv\u00ed v oblasti sportovn\u00edho marketingu<\/strong>.<\/span><\/p>\n

    V prvn\u00edm p\u0159\u00edpad\u011b je argumentace pouze povrchn\u011b trivi\u00e1ln\u00ed. Pro\u010d se hled\u00e1 sponzor?<\/strong> Teoretick\u00e1 odpov\u011b\u010f je pragmatick\u00e1: proto\u017ee jsou pot\u0159eba pen\u00edze na financov\u00e1n\u00ed \u010dinnosti, a\u0165 u\u017e jde o sez\u00f3nu MotoGP<\/strong> nebo motork\u00e1\u0159sk\u00e9 turn\u00e9 za<\/strong> pozn\u00e1n\u00edm africk\u00e9ho kontinentu. Jak v\u0161ak komer\u010dn\u00ed provozovatel\u00e9 t\u00fdm\u016f dob\u0159e v\u011bd\u00ed, tento diskurz m\u00e1 mnohem \u0161ir\u0161\u00ed rovinu komplexnosti: hled\u00e1n\u00ed sponzor\u016f je velmi n\u00e1ro\u010dn\u00e1 operace, kter\u00e1 vy\u017eaduje krom\u011b skv\u011bl\u00e9 znalosti sv\u00e9ho produktu tak\u00e9 naprosto pe\u010dliv\u00e9 pl\u00e1nov\u00e1n\u00ed a \u0159\u00e1dn\u00e9 uplatn\u011bn\u00ed. Zaru\u010den\u00edexkluzivitu produktov\u00e9ho sektoru<\/strong><\/a>marketingov\u00e9 v\u00fdhody<\/strong>, \u0159\u00edzen\u00ed sponzorsk\u00e9ho programu<\/strong> a vyv\u00e1\u017eenost portfolia sponzor\u016f<\/strong> jsou jen n\u011bkter\u00e9 z nekone\u010dn\u00fdch nuanc\u00ed, kter\u00e9 je t\u0159eba m\u00edt p\u0159i prov\u00e1d\u011bn\u00ed t\u00e9to operace na pam\u011bti. <\/span><\/p>\n

    Na druhou stranu firemn\u00ed marketingov\u00e9 poradenstv\u00ed v oblasti sportu<\/strong> samoz\u0159ejm\u011b nen\u00ed o vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz, ale o budov\u00e1n\u00ed marketingov\u00e9 cesty, kter\u00e1 m\u016f\u017ee dos\u00e1hnout obchodn\u00edch a komunika\u010dn\u00edch c\u00edl\u016f spole\u010dnosti. V tomto smyslu je t\u0159eba \u010d\u00edst v\u00fd\u0161e zm\u00edn\u011bn\u00e9 posl\u00e1n\u00ed spole\u010dnosti RTR Sports<\/strong>: poskytovat poradenstv\u00ed spole\u010dnostem, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport ke komunikaci. <\/span><\/p>\n

    Jak\u00fdch marketingov\u00fdch a komunika\u010dn\u00edch c\u00edl\u016f<\/strong> m\u016f\u017ee spole\u010dnost prost\u0159ednictv\u00edm sportu dos\u00e1hnout? Odpov\u011bd\u00ed je mnoho: od zv\u00fd\u0161en\u00ed popularity<\/strong> zna\u010dky po zm\u011bnu<\/strong> jej\u00edho postaven\u00ed na<\/strong> trhu, od z\u00edsk\u00e1n\u00ed nov\u00e9ho publika po propagaci nov\u00fdch produkt\u016f, od logiky Business to Business<\/strong> po zlep\u0161en\u00ed vn\u00edm\u00e1n\u00ed firem a produkt\u016f, mo\u017enost\u00ed je t\u00e9m\u011b\u0159 nekone\u010dn\u011b mnoho. \u010casto v\u0161ak lze kone\u010dn\u00fd c\u00edl firem za\u0161katulkovat do jednoduch\u00e9ho pojmu: zv\u00fd\u0161en\u00ed prodeje. <\/span><\/p>\n

    Jak\u00fd je v tom v\u0161em \u00fa\u010delsportovn\u00edho marketingov\u00e9ho poradenstv\u00ed<\/strong>? Poskytnout spole\u010dnosti, kter\u00e1 chce vyu\u017e\u00edt sport, kompletn\u00ed obraz sc\u00e9n\u00e1\u0159e d\u00edky dat\u016fm, odborn\u00fdm znalostem a v\u011bdomostem. Sportovn\u00ed marketingov\u00fd poradce nav\u00edc pom\u016f\u017ee spole\u010dnosti objektivn\u011b vyhodnotit n\u00e1vrhy na sponzoring<\/strong> na z\u00e1klad\u011b \u00fapln\u00e9ho zd\u016fvodn\u011bn\u00ed a vyhnout se intuitivn\u00edm rozhodnut\u00edm<\/strong>. A kone\u010dn\u011b, konzultant pro sportovn\u00ed marketing bude schopen pomoci spole\u010dnosti formulovat pl\u00e1n kl\u00ed\u010dov\u00fdch aktiva\u010dn\u00edch a monitorovac\u00edch akc\u00ed, aby zajistil, \u017ee sponzoring dos\u00e1hne nejlep\u0161\u00edch mo\u017en\u00fdch v\u00fdsledk\u016f. <\/span><\/p>\n

    3 – Kompetence a role marketingov\u00e9ho pracovn\u00edka <\/b><\/span><\/h2>\n

    Pr\u00e1v\u011b kv\u016fli v\u00fd\u0161e uveden\u00fdm p\u0159edpoklad\u016fm je snadn\u00e9 pochopit, \u017ee pr\u00e1ce t\u011bch, kte\u0159\u00ed hledaj\u00ed sponzory, a t\u011bch, kte\u0159\u00ed nab\u00edzej\u00ed sponzorsk\u00e9 poradenstv\u00ed, se z\u00e1sadn\u011b li\u0161\u00ed. <\/span><\/p>\n

    Na jedn\u00e9 stran\u011b stoj\u00ed osoba, kter\u00e1 mus\u00ed b\u00fdt nutn\u011b „uvnit\u0159“ sportovn\u00edho objektu: a\u0165 u\u017e jde o mana\u017eera, obchodn\u00ed t\u00fdm nebo samotn\u00e9ho sportovce. Ten zn\u00e1 sv\u016fj produkt skrz nas<\/strong> krz a je vybaven prodejn\u00edmi n\u00e1stroji a znalostmi marketingov\u00fdch v\u00fdhod, kter\u00e9 m\u016f\u017ee t\u00fdm firm\u00e1m nab\u00eddnout. Pohybuje se p\u0159edev\u0161\u00edm v hled\u00e1n\u00ed pen\u011bz a „prod\u00e1v\u00e1“ tyto marketingov\u00e9 v\u00fdhody ka\u017ed\u00e9mu, kdo si je m\u016f\u017ee koupit (samoz\u0159ejm\u011b za p\u0159edpokladu, \u017ee zapad\u00e1 do v\u00fd\u0161e \u010d\u00e1ste\u010dn\u011b zm\u00edn\u011bn\u00fdch sch\u00e9mat). <\/span><\/p>\n

    Sportovn\u00ed marketingov\u00fd poradce naopak nen\u00ed prodejce<\/strong>. Naopak, je v podstat\u011b intern\u00ed postavou podnikov\u00e9ho marketingu a jeho c\u00edlem je budovat cestu a nab\u00edzet \u0159e\u0161en\u00ed, kter\u00e1 jsou v souladu s marketingov\u00fdmi a obchodn\u00edmi c\u00edli. Nemus\u00ed zn\u00e1t jednotliv\u00e9 sportovn\u00ed nemovitosti skrz naskrz, ale m\u00e1 velmi jasnou p\u0159edstavu o tom, jak\u00fd je sportovn\u00ed trh obecn\u011b nebo – v n\u011bkter\u00fdch p\u0159\u00edpadech – o konkr\u00e9tn\u00edm sportovn\u00edm odv\u011btv\u00ed: z\u00e1kladn\u00edm \u00fa\u010delem sportovn\u00ed marketingov\u00e9 agentury, jako je RTR Sports, nen\u00ed pouze zajistit \u00fasp\u011bch sponzorsk\u00e9ho projektu, ale zajistit, aby to byl ten nejlep\u0161\u00ed mo\u017en\u00fd sponzorsk\u00fd projekt<\/strong>. Lep\u0161\u00ed fotbal nebo motocyklov\u00fd sport? A v motocyklov\u00e9m sportu, je lep\u0161\u00ed za\u010d\u00edt s Moto3, nebo se pustit do MotoGP? Je lep\u0161\u00ed podporovat jezdce nebo t\u00fdm? A mezi t\u00fdmy, je lep\u0161\u00ed \u0161pi\u010dkov\u00fd t\u00fdm, kter\u00fd v\u017edy usiluje o stupn\u011b v\u00edt\u011bz\u016f, nebo druho\u0159ad\u00fd t\u00fdm, kter\u00fd v\u0161ak nab\u00edz\u00ed velkou sponzorskou podporu? To je z\u00e1m\u011brn\u011b ban\u00e1ln\u00ed p\u0159\u00edklad, kter\u00fd v\u0161ak \u00fa\u010dinn\u011b sd\u011bluje, s jak\u00fdmi a kolika n\u00e1levkami \u010di cestami volby je t\u0159eba se vypo\u0159\u00e1dat. Pr\u00e1v\u011b k tomu, abyste se v\u0161emi t\u011bmito procesy mohli zab\u00fdvat, pot\u0159ebujete nejen velk\u00e9 odborn\u00e9 znalosti, ale tak\u00e9 rozs\u00e1hlou s\u00ed\u0165 a skv\u011blou znalost protagonist\u016f sportovn\u00ed sc\u00e9ny a jej\u00edch akt\u00e9r\u016f. <\/span><\/p>\n

    Na rozd\u00edl od t\u011bch, kte\u0159\u00ed „prod\u00e1vaj\u00ed“ sponzorsk\u00e9 dary v r\u00e1mci nemovitosti, nen\u00ed konzultant povinen navrhovat ten \u010di onen t\u00fdm, toho \u010di onoho sportovce, ale m\u016f\u017ee – ze sv\u00e9 nez\u00e1visl\u00e9 pozice – nab\u00eddnout celou \u0159adu r\u016fzn\u00fdch \u0159e\u0161en\u00ed a m\u016f\u017ee si dovolit luxus poskytnout v\u017edy tu radu, kterou pova\u017euje za nejlep\u0161\u00ed.<\/p>\n

    Z\u00e1v\u011brem<\/span><\/h2>\n

    V\u00fdzkum sponzoringu a poradenstv\u00ed v oblasti sponzoringu jsou dv\u011b sty\u010dn\u00e9, ale z\u00e1sadn\u011b odli\u0161n\u00e9<\/strong> oblasti. Jako v ka\u017ed\u00e9m aspektu podnik\u00e1n\u00ed se n\u011bkde v Gaussov\u011b soustav\u011b mus\u00ed setkat nab\u00eddka a popt\u00e1vka, a dokonce i ve sportu se tyto dv\u011b oblasti nakonec nevyhnuteln\u011b dot\u00fdkaj\u00ed. A\u010dkoli v\u0161ak lze \u0159\u00edci, \u017ee kone\u010dn\u00fd c\u00edl t\u011bchto odborn\u00edk\u016f je stejn\u00fd – tj. vybudov\u00e1n\u00ed dlouhodob\u00e9ho sponzorsk\u00e9ho projektu, z n\u011bho\u017e budou m\u00edt prosp\u011bch ob\u011b strany –<\/strong> v\u00fdchoz\u00ed pozice, konkr\u00e9tn\u00ed c\u00edle a po\u017eadovan\u00e9 dovednosti jsou zcela odli\u0161n\u00e9. <\/span><\/p>\n

    Spole\u010dnost RTR Sports<\/strong> nenab\u00edz\u00ed slu\u017eby vyhled\u00e1v\u00e1n\u00ed sponzor\u016f, ale sp\u00ed\u0161e poradenstv\u00ed v oblasti sportovn\u00edho marketingu: ji\u017e v\u00edce ne\u017e 20 let podporujeme spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edt sport, a zejm\u00e9na MotoGP<\/strong> a motorsport<\/strong>, jako \u00fa\u010dinn\u00fd komunika\u010dn\u00ed n\u00e1stroj.<\/span><\/p>\n

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    Pr\u016fzkum sponzoringu – zn\u00e1m\u00fd tak\u00e9 jako zprost\u0159edkov\u00e1n\u00ed sponzor\u016f – a firemn\u00ed sportovn\u00ed marketingov\u00e9 poradenstv\u00ed jsou dv\u011b protikladn\u00e9 strany t\u00e9\u017ee mince. Ob\u011b se zab\u00fdvaj\u00ed sponzoringem ve sportu, a tedy budov\u00e1n\u00edm v\u00edt\u011bzn\u00fdch vztah\u016f mezi firmami a t\u00fdmy nebo sportovci, ale sm\u011br obou \u010dinnost\u00ed je z\u00e1sadn\u011b odli\u0161n\u00fd. Nejde jen o ekonomickou str\u00e1nku v\u011bci – kdo hled\u00e1 pen\u00edze a […]<\/p>\n","protected":false},"author":2,"featured_media":179425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20228],"tags":[],"class_list":["post-296661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nVyhled\u00e1v\u00e1n\u00ed sponzor\u016f a poradenstv\u00ed v oblasti sportovn\u00edho marketingu: 3 rozd\u00edly<\/title>\n<meta name=\"description\" content=\"Sponzorsk\u00fd v\u00fdzkum a poradenstv\u00ed v oblasti sportovn\u00edho marketingu jsou dv\u011b strany t\u00e9\u017ee mince, ale sm\u011br obou \u010dinnost\u00ed se podstatn\u011b li\u0161\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=296661"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296661\/revisions"}],"predecessor-version":[{"id":296671,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296661\/revisions\/296671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/179425"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=296661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=296661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=296661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}