{"id":296661,"date":"2025-07-15T16:12:25","date_gmt":"2025-07-15T14:12:25","guid":{"rendered":"https:\/\/rtrsports.com\/vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily\/"},"modified":"2026-09-18T17:34:33","modified_gmt":"2026-09-18T15:34:33","slug":"vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily\/","title":{"rendered":"Vyhled\u00e1v\u00e1n\u00ed sponzor\u016f a poradenstv\u00ed v oblasti sportovn\u00edho marketingu: 3 hlavn\u00ed rozd\u00edly"},"content":{"rendered":"

Poradenstv\u00ed v sportovn\u00edm marketingu a hled\u00e1n\u00ed sponzor\u016f jsou dv\u011b z\u00e1kladn\u011b odli\u0161n\u00e9 slu\u017eby: jedna vych\u00e1z\u00ed z potreb podniku, druh\u00e1 ze sportovn\u00edho majetku.<\/strong> Pochopit tento rozd\u00edl je prvn\u00edm krokem k orientaci na trhu sportovn\u00edho sponzoringu.<\/p>\n\n

Hled\u00e1n\u00ed sponzor\u016f \u2014 zvan\u00e9 tak\u00e9 sponzorsk\u00fd broking<\/em> \u2014 a korporatn\u00ed poradenstv\u00ed v sportovn\u00edm marketingu jsou dv\u011b stran\u011b t\u00e9\u017e mince. Ob\u011b oblasti se zab\u00fdvaj\u00ed sponzoringem ve sportu a budov\u00e1n\u00edm v\u00edtz\u011dn\u00fdch vztah\u016f mezi firmami a sportovn\u00edmi subjekty, av\u0161ak sm\u011br t\u011bchto aktivit je z\u00e1sadn\u011b odli\u0161n\u00fd.<\/p>\n\n

Mn\u011bkter\u00e9 osoby n\u00e1s kontaktuj\u00ed s dotazem, zda m\u016f\u017eeme naj\u00edt sponzory<\/strong> pro jejich t\u00fdm nebo sportovn\u00ed aktivitu. V RTR Sports<\/strong> jsme poradci pro firmy, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport jako komunika\u010dn\u00ed n\u00e1stroj. Od roku 1995 \u2014 v\u00edce ne\u017e 30 let zku\u0161enost\u00ed \u2014 se posici\u00f3nujeme jako firemn\u00ed poradci: v\u00fdchoz\u00edm bodem na\u0161ich aktivit je v\u017edy spole\u010dnost, jej\u00ed marketingov\u00e9 c\u00edle, obchodn\u00ed z\u00e1m\u011bry a vize budoucnosti.<\/p>\n\n

N\u00ed\u017ee popisujeme t\u0159i hlavn\u00ed rozd\u00edly mezi hled\u00e1n\u00edm sponzor\u016f<\/strong> a poradenstv\u00edm v sportovn\u00edm marketingu<\/strong>:<\/p>\n\n

    \n
  1. V\u00fdchoz\u00ed bod marketingov\u00e9 aktivity<\/strong><\/li>\n
  2. C\u00edle marketingov\u00e9 aktivity<\/strong><\/li>\n
  3. Kompetence a role marketingov\u00e9ho odborn\u00edka<\/strong><\/li>\n<\/ol>\n\n

    1. V\u00fdchoz\u00ed bod marketingov\u00e9 aktivity<\/h2>\n\n

    Prvn\u00edm rozli\u0161ovac\u00edm faktorem je v\u00fdchoz\u00ed bod marketingov\u00e9 aktivity. P\u0159i hled\u00e1n\u00ed sportovn\u00edch sponzor\u016f je v\u00fdchoz\u00edm bodem t\u00fdm nebo sportovn\u00ed organizace \u2014 tzv. \u201esportovn\u00ed subjekty\u201c \u2014 kter\u00e9 pot\u0159ebuj\u00ed financov\u00e1n\u00ed a obrac\u00ed se sm\u011brem ven, do sv\u011bta potenci\u00e1ln\u00edch sponzor\u016f.<\/p>\n\n

    Naproti tomu v\u00fdchoz\u00edm bodem poradenstv\u00ed v sportovn\u00edm marketingu<\/strong> je samotn\u00e1 firma, kter\u00e1 v pr\u016fb\u011bhu sv\u00e9 podnikatelsk\u00e9 \u010dinnosti pot\u0159ebuje marketingov\u00e9 n\u00e1stroje k r\u016fstu a rozkvetu. Energie je nasm\u011brov\u00e1na od firmy do sv\u011bta sportovn\u00edch subjekt\u016f, \u0159\u00edzen\u00e1 poradensk\u00fdmi aktivitami. Ob\u011b aktivity se pohybuj\u00ed na t\u00e9\u017ee ose, ale v opre\u010dn\u00fdch sm\u011brech.<\/p>\n\n

    2. C\u00edle marketingov\u00e9 aktivity<\/h2>\n\n

    Hled\u00e1n\u00ed sponzor\u016f m\u00e1 pragmatick\u00fd c\u00edl: z\u00edskat zdroje na financov\u00e1n\u00ed sportovn\u00ed \u010dinnosti, a\u0165 u\u017e jde o sez\u00f3nu MotoGP<\/strong>, nebo jinou discipl\u00ednu. Zaru\u010den\u00ed exkluzivity v produktov\u00e9 kategorii, rozd\u011blen\u00ed marketingov\u00fdch pr\u00e1v a rovnov\u00e1ha portfolia sponzor\u016f jsou jen n\u011bkter\u00e9 z mnoha aspekt\u016f, kter\u00e9 je t\u0159eba zohlednit.<\/p>\n\n

    Korporatn\u00ed poradenstv\u00ed v sportovn\u00edm marketingu<\/strong> naproti tomu buduje marketingovou cestu zam\u011b\u0159enou na firemn\u00ed c\u00edle: zvy\u0161ov\u00e1n\u00ed pov\u011bdomost\u00ed o zna\u010dce, repoziciov\u00e1n\u00ed na trhu, z\u00edskan\u00ed nov\u00fdch publikt\u016f, rozvoj B2B podnik\u00e1n\u00ed a r\u016fst prodej\u016f. Poradce pom\u00e1h\u00e1 firm\u011b objektivn\u011b vyhodnotit sponzorsk\u00e9 nab\u00eddky a navrhnout optim\u00e1ln\u00ed aktiva\u010dn\u00ed pl\u00e1n.<\/p>\n\n

    3. Kompetence a role marketingov\u00e9ho odborn\u00edka<\/h2>\n\n

    Osoba hledaj\u00edc\u00ed sponzory pro sportovn\u00ed subjekt sv\u016fj produkt d\u016fkladn\u011b zn\u00e1 a p\u016fsob\u00ed v hled\u00e1n\u00ed zdroj\u016f t\u00edm, \u017ee \u201eprod\u00e1v\u00e1\u201c marketingov\u00e1 pr\u00e1va zainteresovan\u00fdm firm\u00e1m.<\/p>\n\n

    Poradce v sportovn\u00edm marketingu nen\u00ed prodejce.<\/strong> St\u00e1v\u00e1 se v podstat\u011b intern\u00edm marketingov\u00fdm \u010dl\u00e1nkem firmy, svobodn\u00fdm od jak\u00fdchkoli vazeb na konkr\u00e9tn\u00ed sportovn\u00ed subjekt. Z\u00e1kladn\u00edm c\u00edlem RTR Sports nen\u00ed prost\u011b uzav\u0159\u00edt sponzorsk\u00e9 smlouvy, ale zaji\u0161\u0165ovat, aby to byla nejlep\u0161\u00ed mo\u017en\u00e1 smlouva. Fotbal nebo motorsport? V motorsportu Moto3 nebo MotoGP<\/strong><\/a>? Nez\u00e1visl\u00fd poradce m\u016f\u017ee odpov\u011bd\u011bt bez konfliktu z\u00e1jm\u016f.<\/p>\n\n

    Z\u00e1v\u011br<\/h2>\n\n

    Hled\u00e1n\u00ed sponzor\u016f a poradenstv\u00ed ve sponzoringu jsou dv\u011b p\u0159\u00edmo sousedic\u00ed, av\u0161ak z\u00e1kladn\u011b odli\u0161n\u00e9<\/strong> oblasti z hlediska v\u00fdchoz\u00edch bod\u016f, konkr\u00e9tn\u00edch c\u00edl\u016f a po\u017eadovan\u00fdch kompetenc\u00ed. RTR Sports<\/strong> nenab\u00edz\u00ed slu\u017eby hled\u00e1n\u00ed sponzor\u016f, n\u00fd\u017ebr\u017e poradenstv\u00ed v sportovn\u00edm marketingu<\/strong><\/a>: od roku 1995 prov\u00e1z\u00edme firmy, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport \u2014 zejm\u00e9na MotoGP<\/strong> a motorsport \u2014 jako efektivn\u00ed komunika\u010dn\u00ed n\u00e1stroj. Kontaktujte n\u00e1s a zjist\u011bte, jak vybudovat sponzorsk\u00fd program nejl\u00e9pe p\u0159izp\u016fsoben\u00fd Va\u0161im c\u00edl\u016fm.\n\n

    Jaky je rozdil mezi hledanim sponzoru a poradenstvi v sportovnim marketingu?<\/strong>

    Hledani sponzoru vychazi od sportovniho subjektu smerem k firmam za ucelem ziskani financovani. Poradenstvi v sportovnim marketingu vychazi od firmy smerem do sportovniho sveta, aby naslo nejvhodnejsi komunikacni nastroj pro jeji cile.<\/p><\/div>

    Co dela agentura sportovniho marketingu jako RTR Sports?<\/strong>

    RTR Sports radi firmam, ktere chteji vyuzivat sport jako komunikacni a marketingovy nastroj. Od roku 1995 analyzujeme cile klientu a nachazime sportovni subjekt, ktery nejlepe odpovida znacce, rozpoctu a cilovemu publiku.<\/p><\/div>

    Muze RTR Sports pomoct tymu najit sponzory?<\/strong>

    Ne: RTR Sports je poradenska agentura pro firmy, nikoliv sponzorsky broker pro sportovni tymy. Nasim klientem je vzdy firma, nikoli sportovni subjekt.<\/p><\/div>

    Kolik stoji sponzoring v MotoGP?<\/strong>

    Naklady na sponzoring v MotoGP se vyrazne lisi: od desitek tisic euro u tymu Moto3 po nekolik milionu euro u vyrobcu MotoGP. RTR Sports spolecne s kazdou firmou vyhodnocuje dostupny rozpocet a nejefektivnejsi reseni.<\/p><\/div>

    Proc zvolit poradce v sportovnim marketingu misto primeho kontaktu s tymy?<\/strong>

    Nezavisly poradce jako RTR Sports nema vazby na zadny konkretni sportovni subjekt a muze objektivne porovnat vsechny trzni moznosti: MotoGP, F1, WEC, NASCAR a dalsi sporty. To zarucuje, ze volba odpovida marketingovym cilum firmy, nikoli obchodnim zajmum tymu.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    Poradenstv\u00ed v sportovn\u00edm marketingu a hled\u00e1n\u00ed sponzor\u016f jsou dv\u011b z\u00e1kladn\u011b odli\u0161n\u00e9 slu\u017eby: jedna vych\u00e1z\u00ed z potreb podniku, druh\u00e1 ze sportovn\u00edho majetku. Pochopit tento rozd\u00edl je prvn\u00edm krokem k orientaci na trhu sportovn\u00edho sponzoringu. Hled\u00e1n\u00ed sponzor\u016f \u2014 zvan\u00e9 tak\u00e9 sponzorsk\u00fd broking \u2014 a korporatn\u00ed poradenstv\u00ed v sportovn\u00edm marketingu jsou dv\u011b stran\u011b t\u00e9\u017e mince. Ob\u011b oblasti se […]<\/p>\n","protected":false},"author":2,"featured_media":179425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20228],"tags":[],"class_list":["post-296661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nHled\u00e1n\u00ed Sponzor\u016f vs Poradenstv\u00ed v Sportovn\u00edm Marketingu: 3 Rozd\u00edly<\/title>\n<meta name=\"description\" content=\"Poradenstv\u00ed v sportovn\u00edm marketingu vs hled\u00e1n\u00ed sponzor\u016f: poznejte 3 kl\u00ed\u010dov\u00e9 rozd\u00edly a zjist\u011bte, jak RTR Sports od roku 1995 pom\u00e1h\u00e1 firm\u00e1m s MotoGP sponzoringem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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