{"id":296661,"date":"2025-07-15T16:12:25","date_gmt":"2025-07-15T14:12:25","guid":{"rendered":"https:\/\/rtrsports.com\/vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily\/"},"modified":"2025-07-15T16:16:15","modified_gmt":"2025-07-15T14:16:15","slug":"vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/vyhledavani-sponzoru-a-poradenstvi-v-oblasti-sportovniho-marketingu-3-hlavni-rozdily\/","title":{"rendered":"Vyhled\u00e1v\u00e1n\u00ed sponzor\u016f a poradenstv\u00ed v oblasti sportovn\u00edho marketingu: 3 hlavn\u00ed rozd\u00edly"},"content":{"rendered":"

Pr\u016fzkum sponzoringu – zn\u00e1m\u00fd tak\u00e9 jako zprost\u0159edkov\u00e1n\u00ed sponzor\u016f – a firemn\u00ed sportovn\u00ed marketingov\u00e9 poradenstv\u00ed jsou dv\u011b protikladn\u00e9 strany t\u00e9\u017ee mince. Ob\u011b se zab\u00fdvaj\u00ed sponzoringem ve sportu, a tedy budov\u00e1n\u00edm v\u00edt\u011bzn\u00fdch vztah\u016f mezi firmami a t\u00fdmy nebo sportovci, ale sm\u011br obou \u010dinnost\u00ed je z\u00e1sadn\u011b odli\u0161n\u00fd. Nejde jen o ekonomickou str\u00e1nku v\u011bci – kdo hled\u00e1 pen\u00edze a kdo je m\u00e1 – ale o v\u00fdchoz\u00ed a c\u00edlov\u00e9 body. V tomto \u010dl\u00e1nku se pokus\u00edme osv\u011btlit dv\u011b d\u016fle\u017eit\u00e9 oblasti sportovn\u00edho marketingu. <\/span><\/h3>\n

Mnoho lid\u00ed n\u00e1m telefonuje nebo p\u00ed\u0161e s dotazem, zda m\u016f\u017eeme naj\u00edt sponzory<\/strong> pro jejich t\u00fdm nebo pro jejich sportovn\u00ed aktivitu. Je to v\u00edce ne\u017e pochopiteln\u00e9, proto\u017ee ti, kte\u0159\u00ed hledaj\u00ed finan\u010dn\u00ed prost\u0159edky, aby sv\u00e9 v\u00e1\u0161ni dali budoucnost, \u010dasto h\u00e1zej\u00ed flintu do \u017eita a nepozastavuj\u00ed se nad t\u00edm, jakou roli hraj\u00ed r\u016fzn\u00e9 organizace na trhu sportovn\u00edho marketingu<\/strong>. <\/span><\/p>\n

Ve spole\u010dnosti RTR Sports<\/strong> jsme poradci pro firmy, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport jako komunika\u010dn\u00ed n\u00e1stroj. V tomto smyslu se stav\u00edme do pozice obchodn\u00edch konzultant\u016f a prvn\u00edm bodem na\u0161eho p\u016fsoben\u00ed je pr\u00e1v\u011b firma s jej\u00edmi marketingov\u00fdmi c\u00edli ,<\/strong> c\u00edlov\u00fdm trhem a viz\u00ed budoucnosti. <\/span><\/p>\n

Je v\u0161ak spravedliv\u00e9 osv\u011btlit to, co jsme v \u00favodu nazvali dv\u011bma stranami jedn\u00e9 mince: v\u00fdzkum sportovn\u00edho sponzoringu<\/strong> a poradenstv\u00ed v oblasti sportovn\u00edho marketingu. To, co m\u016f\u017ee b\u00fdt pro subjekt v tomto odv\u011btv\u00ed samoz\u0159ejm\u00e9, nen\u00ed v\u017edy samoz\u0159ejm\u00e9 pro ostatn\u00ed partnery: a\u0165 u\u017e sportovce, nebo spole\u010dnosti. Stru\u010dn\u011b \u0159e\u010deno, je t\u0159eba pochopit, kdo co a jak\u00fdm zp\u016fsobem d\u011bl\u00e1, pokud se chceme vyhnout tomu, abychom na obou stran\u00e1ch nar\u00e1\u017eeli na neviditeln\u00e9 gumov\u00e9 st\u011bny a ztr\u00e1celi drahocenn\u00fd \u010das a energii. <\/span><\/p>\n

N\u00ed\u017ee uv\u00e1d\u00edme t\u0159i hlavn\u00ed rozd\u00edly mezi vyhled\u00e1v\u00e1n\u00edm sponzor\u016f<\/strong> a poradenstv\u00edm v oblasti sportovn\u00edho marketingu<\/strong> v nad\u011bji, \u017ee si ud\u011bl\u00e1me jasn\u011bj\u0161\u00ed obr\u00e1zek o tomto odv\u011btv\u00ed. Budeme tedy hovo\u0159it o: <\/span><\/p>\n

    \n
  1. V\u00fdchoz\u00ed bod pro marketingovou akci<\/span><\/strong><\/li>\n
  2. C\u00edle marketingov\u00e9 akce<\/span><\/strong><\/li>\n
  3. Dovednosti a role marketingov\u00e9ho pracovn\u00edka<\/span><\/strong><\/li>\n<\/ol>\n

    1 – V\u00fdchoz\u00ed bod pro marketingovou akci<\/b><\/span><\/h2>\n

    Jak ji\u017e bylo zm\u00edn\u011bno na p\u0159edchoz\u00edch \u0159\u00e1dc\u00edch, prvn\u00ed rozd\u00edl mezi v\u00fdzkumem sponzoringu<\/strong> a poradenstv\u00edm v oblasti sportovn\u00edho marketingu<\/strong> spo\u010d\u00edv\u00e1 v tom, kde za\u010d\u00edn\u00e1 marketingov\u00e1 akce, tj. v bod\u011b, od kter\u00e9ho je proces spu\u0161t\u011bn. <\/span><\/p>\n

    V p\u0159\u00edpad\u011b hled\u00e1n\u00ed sportovn\u00edho sponzora je v\u00fdchoz\u00edm bodem t\u00fdm, odd\u00edl nebo sportovn\u00ed organizace (obecn\u011b jim \u0159\u00edk\u00e1me „sportovn\u00ed nemovitosti“). Pr\u00e1v\u011b ony se v r\u016fzn\u00fdch obdob\u00edch sv\u00e9 kari\u00e9ry ocitaj\u00ed v situaci, kdy mus\u00ed naj\u00edt sponzora a prozai\u010dt\u011bji \u0159e\u010deno sehnat finan\u010dn\u00ed prost\u0159edky, kter\u00e9 by jim umo\u017enily pokra\u010dovat (nebo za\u010d\u00edt) v jejich \u010dinnosti. Hled\u00e1n\u00ed sportovn\u00edho sponzora<\/strong> proto za\u010d\u00edn\u00e1 uvnit\u0159 nemovitosti a sm\u011b\u0159uje ven, do sv\u011bta mo\u017en\u00fdch finan\u010dn\u00edk\u016f, sponzor\u016f a spole\u010dnost\u00ed. <\/span><\/p>\n

    Naopak, v\u00fdchoz\u00edm bodem sportovn\u00edho marketingov\u00e9ho<\/strong> poradenstv\u00ed je samotn\u00e1 spole\u010dnost. I ona m\u00e1 pot\u0159ebu a v r\u00e1mci sv\u00e9 vlastn\u00ed firemn\u00ed cesty pot\u0159ebuje marketingov\u00e9 n\u00e1stroje, aby mohla r\u016fst a prosperovat. V p\u0159\u00edpad\u011b sportovn\u00edho marketingu je ze strany firmy snaha sm\u011b\u0159ov\u00e1na do sv\u011bta sportovn\u00edch vlastnost\u00ed<\/strong>, vedena poradensk\u00fdmi akcemi. <\/span><\/p>\n

    Ji\u017e nyn\u00ed je tedy snadn\u00e9 vid\u011bt, jak se ob\u011b akce pohybuj\u00ed po stejn\u00e9 trajektorii, ale opa\u010dn\u00fdm sm\u011brem.<\/span><\/p>\n

    2 – C\u00edle marketingov\u00fdch akc\u00ed<\/b><\/span><\/h2>\n

    Ani\u017e bychom cht\u011bli tvrdit, co je z\u0159ejm\u00e9, zkusme se pod\u00edvat, jak\u00e9 jsou v podstat\u011b c\u00edle sponzorsk\u00e9ho v\u00fdzkumu a poradenstv\u00ed v oblasti sportovn\u00edho marketingu<\/strong>.<\/span><\/p>\n

    V prvn\u00edm p\u0159\u00edpad\u011b je argumentace pouze povrchn\u011b trivi\u00e1ln\u00ed. Pro\u010d se hled\u00e1 sponzor?<\/strong> Teoretick\u00e1 odpov\u011b\u010f je pragmatick\u00e1: proto\u017ee jsou pot\u0159eba pen\u00edze na financov\u00e1n\u00ed \u010dinnosti, a\u0165 u\u017e jde o sez\u00f3nu MotoGP<\/strong> nebo motork\u00e1\u0159sk\u00e9 turn\u00e9 za<\/strong> pozn\u00e1n\u00edm africk\u00e9ho kontinentu. Jak v\u0161ak komer\u010dn\u00ed provozovatel\u00e9 t\u00fdm\u016f dob\u0159e v\u011bd\u00ed, tento diskurz m\u00e1 mnohem \u0161ir\u0161\u00ed rovinu komplexnosti: hled\u00e1n\u00ed sponzor\u016f je velmi n\u00e1ro\u010dn\u00e1 operace, kter\u00e1 vy\u017eaduje krom\u011b skv\u011bl\u00e9 znalosti sv\u00e9ho produktu tak\u00e9 naprosto pe\u010dliv\u00e9 pl\u00e1nov\u00e1n\u00ed a \u0159\u00e1dn\u00e9 uplatn\u011bn\u00ed. Zaru\u010den\u00edexkluzivitu produktov\u00e9ho sektoru<\/strong><\/a>marketingov\u00e9 v\u00fdhody<\/strong>, \u0159\u00edzen\u00ed sponzorsk\u00e9ho programu<\/strong> a vyv\u00e1\u017eenost portfolia sponzor\u016f<\/strong> jsou jen n\u011bkter\u00e9 z nekone\u010dn\u00fdch nuanc\u00ed, kter\u00e9 je t\u0159eba m\u00edt p\u0159i prov\u00e1d\u011bn\u00ed t\u00e9to operace na pam\u011bti. <\/span><\/p>\n

    Na druhou stranu firemn\u00ed marketingov\u00e9 poradenstv\u00ed v oblasti sportu<\/strong> samoz\u0159ejm\u011b nen\u00ed o vyd\u011bl\u00e1v\u00e1n\u00ed pen\u011bz, ale o budov\u00e1n\u00ed marketingov\u00e9 cesty, kter\u00e1 m\u016f\u017ee dos\u00e1hnout obchodn\u00edch a komunika\u010dn\u00edch c\u00edl\u016f spole\u010dnosti. V tomto smyslu je t\u0159eba \u010d\u00edst v\u00fd\u0161e zm\u00edn\u011bn\u00e9 posl\u00e1n\u00ed spole\u010dnosti RTR Sports<\/strong>: poskytovat poradenstv\u00ed spole\u010dnostem, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport ke komunikaci. <\/span><\/p>\n

    Jak\u00fdch marketingov\u00fdch a komunika\u010dn\u00edch c\u00edl\u016f<\/strong> m\u016f\u017ee spole\u010dnost prost\u0159ednictv\u00edm sportu dos\u00e1hnout? Odpov\u011bd\u00ed je mnoho: od zv\u00fd\u0161en\u00ed popularity<\/strong> zna\u010dky po zm\u011bnu<\/strong> jej\u00edho postaven\u00ed na<\/strong> trhu, od z\u00edsk\u00e1n\u00ed nov\u00e9ho publika po propagaci nov\u00fdch produkt\u016f, od logiky Business to Business<\/strong> po zlep\u0161en\u00ed vn\u00edm\u00e1n\u00ed firem a produkt\u016f, mo\u017enost\u00ed je t\u00e9m\u011b\u0159 nekone\u010dn\u011b mnoho. \u010casto v\u0161ak lze kone\u010dn\u00fd c\u00edl firem za\u0161katulkovat do jednoduch\u00e9ho pojmu: zv\u00fd\u0161en\u00ed prodeje. <\/span><\/p>\n

    Jak\u00fd je v tom v\u0161em \u00fa\u010delsportovn\u00edho marketingov\u00e9ho poradenstv\u00ed<\/strong>? Poskytnout spole\u010dnosti, kter\u00e1 chce vyu\u017e\u00edt sport, kompletn\u00ed obraz sc\u00e9n\u00e1\u0159e d\u00edky dat\u016fm, odborn\u00fdm znalostem a v\u011bdomostem. Sportovn\u00ed marketingov\u00fd poradce nav\u00edc pom\u016f\u017ee spole\u010dnosti objektivn\u011b vyhodnotit n\u00e1vrhy na sponzoring<\/strong> na z\u00e1klad\u011b \u00fapln\u00e9ho zd\u016fvodn\u011bn\u00ed a vyhnout se intuitivn\u00edm rozhodnut\u00edm<\/strong>. A kone\u010dn\u011b, konzultant pro sportovn\u00ed marketing bude schopen pomoci spole\u010dnosti formulovat pl\u00e1n kl\u00ed\u010dov\u00fdch aktiva\u010dn\u00edch a monitorovac\u00edch akc\u00ed, aby zajistil, \u017ee sponzoring dos\u00e1hne nejlep\u0161\u00edch mo\u017en\u00fdch v\u00fdsledk\u016f. <\/span><\/p>\n

    3 – Kompetence a role marketingov\u00e9ho pracovn\u00edka <\/b><\/span><\/h2>\n

    Pr\u00e1v\u011b kv\u016fli v\u00fd\u0161e uveden\u00fdm p\u0159edpoklad\u016fm je snadn\u00e9 pochopit, \u017ee pr\u00e1ce t\u011bch, kte\u0159\u00ed hledaj\u00ed sponzory, a t\u011bch, kte\u0159\u00ed nab\u00edzej\u00ed sponzorsk\u00e9 poradenstv\u00ed, se z\u00e1sadn\u011b li\u0161\u00ed. <\/span><\/p>\n

    Na jedn\u00e9 stran\u011b stoj\u00ed osoba, kter\u00e1 mus\u00ed b\u00fdt nutn\u011b „uvnit\u0159“ sportovn\u00edho objektu: a\u0165 u\u017e jde o mana\u017eera, obchodn\u00ed t\u00fdm nebo samotn\u00e9ho sportovce. Ten zn\u00e1 sv\u016fj produkt skrz nas<\/strong> krz a je vybaven prodejn\u00edmi n\u00e1stroji a znalostmi marketingov\u00fdch v\u00fdhod, kter\u00e9 m\u016f\u017ee t\u00fdm firm\u00e1m nab\u00eddnout. Pohybuje se p\u0159edev\u0161\u00edm v hled\u00e1n\u00ed pen\u011bz a „prod\u00e1v\u00e1“ tyto marketingov\u00e9 v\u00fdhody ka\u017ed\u00e9mu, kdo si je m\u016f\u017ee koupit (samoz\u0159ejm\u011b za p\u0159edpokladu, \u017ee zapad\u00e1 do v\u00fd\u0161e \u010d\u00e1ste\u010dn\u011b zm\u00edn\u011bn\u00fdch sch\u00e9mat). <\/span><\/p>\n

    Sportovn\u00ed marketingov\u00fd poradce naopak nen\u00ed prodejce<\/strong>. Naopak, je v podstat\u011b intern\u00ed postavou podnikov\u00e9ho marketingu a jeho c\u00edlem je budovat cestu a nab\u00edzet \u0159e\u0161en\u00ed, kter\u00e1 jsou v souladu s marketingov\u00fdmi a obchodn\u00edmi c\u00edli. Nemus\u00ed zn\u00e1t jednotliv\u00e9 sportovn\u00ed nemovitosti skrz naskrz, ale m\u00e1 velmi jasnou p\u0159edstavu o tom, jak\u00fd je sportovn\u00ed trh obecn\u011b nebo – v n\u011bkter\u00fdch p\u0159\u00edpadech – o konkr\u00e9tn\u00edm sportovn\u00edm odv\u011btv\u00ed: z\u00e1kladn\u00edm \u00fa\u010delem sportovn\u00ed marketingov\u00e9 agentury, jako je RTR Sports, nen\u00ed pouze zajistit \u00fasp\u011bch sponzorsk\u00e9ho projektu, ale zajistit, aby to byl ten nejlep\u0161\u00ed mo\u017en\u00fd sponzorsk\u00fd projekt<\/strong>. Lep\u0161\u00ed fotbal nebo motocyklov\u00fd sport? A v motocyklov\u00e9m sportu, je lep\u0161\u00ed za\u010d\u00edt s Moto3, nebo se pustit do MotoGP? Je lep\u0161\u00ed podporovat jezdce nebo t\u00fdm? A mezi t\u00fdmy, je lep\u0161\u00ed \u0161pi\u010dkov\u00fd t\u00fdm, kter\u00fd v\u017edy usiluje o stupn\u011b v\u00edt\u011bz\u016f, nebo druho\u0159ad\u00fd t\u00fdm, kter\u00fd v\u0161ak nab\u00edz\u00ed velkou sponzorskou podporu? To je z\u00e1m\u011brn\u011b ban\u00e1ln\u00ed p\u0159\u00edklad, kter\u00fd v\u0161ak \u00fa\u010dinn\u011b sd\u011bluje, s jak\u00fdmi a kolika n\u00e1levkami \u010di cestami volby je t\u0159eba se vypo\u0159\u00e1dat. Pr\u00e1v\u011b k tomu, abyste se v\u0161emi t\u011bmito procesy mohli zab\u00fdvat, pot\u0159ebujete nejen velk\u00e9 odborn\u00e9 znalosti, ale tak\u00e9 rozs\u00e1hlou s\u00ed\u0165 a skv\u011blou znalost protagonist\u016f sportovn\u00ed sc\u00e9ny a jej\u00edch akt\u00e9r\u016f. <\/span><\/p>\n

    Na rozd\u00edl od t\u011bch, kte\u0159\u00ed „prod\u00e1vaj\u00ed“ sponzorsk\u00e9 dary v r\u00e1mci nemovitosti, nen\u00ed konzultant povinen navrhovat ten \u010di onen t\u00fdm, toho \u010di onoho sportovce, ale m\u016f\u017ee – ze sv\u00e9 nez\u00e1visl\u00e9 pozice – nab\u00eddnout celou \u0159adu r\u016fzn\u00fdch \u0159e\u0161en\u00ed a m\u016f\u017ee si dovolit luxus poskytnout v\u017edy tu radu, kterou pova\u017euje za nejlep\u0161\u00ed.<\/p>\n

    Z\u00e1v\u011brem<\/span><\/h2>\n

    V\u00fdzkum sponzoringu a poradenstv\u00ed v oblasti sponzoringu jsou dv\u011b sty\u010dn\u00e9, ale z\u00e1sadn\u011b odli\u0161n\u00e9<\/strong> oblasti. Jako v ka\u017ed\u00e9m aspektu podnik\u00e1n\u00ed se n\u011bkde v Gaussov\u011b soustav\u011b mus\u00ed setkat nab\u00eddka a popt\u00e1vka, a dokonce i ve sportu se tyto dv\u011b oblasti nakonec nevyhnuteln\u011b dot\u00fdkaj\u00ed. A\u010dkoli v\u0161ak lze \u0159\u00edci, \u017ee kone\u010dn\u00fd c\u00edl t\u011bchto odborn\u00edk\u016f je stejn\u00fd – tj. vybudov\u00e1n\u00ed dlouhodob\u00e9ho sponzorsk\u00e9ho projektu, z n\u011bho\u017e budou m\u00edt prosp\u011bch ob\u011b strany –<\/strong> v\u00fdchoz\u00ed pozice, konkr\u00e9tn\u00ed c\u00edle a po\u017eadovan\u00e9 dovednosti jsou zcela odli\u0161n\u00e9. <\/span><\/p>\n

    Spole\u010dnost RTR Sports<\/strong> nenab\u00edz\u00ed slu\u017eby vyhled\u00e1v\u00e1n\u00ed sponzor\u016f, ale sp\u00ed\u0161e poradenstv\u00ed v oblasti sportovn\u00edho marketingu: ji\u017e v\u00edce ne\u017e 20 let podporujeme spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edt sport, a zejm\u00e9na MotoGP<\/strong> a motorsport<\/strong>, jako \u00fa\u010dinn\u00fd komunika\u010dn\u00ed n\u00e1stroj.<\/span><\/p>\n

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    Pr\u016fzkum sponzoringu – zn\u00e1m\u00fd tak\u00e9 jako zprost\u0159edkov\u00e1n\u00ed sponzor\u016f – a firemn\u00ed sportovn\u00ed marketingov\u00e9 poradenstv\u00ed jsou dv\u011b protikladn\u00e9 strany t\u00e9\u017ee mince. Ob\u011b se zab\u00fdvaj\u00ed sponzoringem ve sportu, a tedy budov\u00e1n\u00edm v\u00edt\u011bzn\u00fdch vztah\u016f mezi firmami a t\u00fdmy nebo sportovci, ale sm\u011br obou \u010dinnost\u00ed je z\u00e1sadn\u011b odli\u0161n\u00fd. Nejde jen o ekonomickou str\u00e1nku v\u011bci – kdo hled\u00e1 pen\u00edze a […]<\/p>\n","protected":false},"author":2,"featured_media":179425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20228],"tags":[],"class_list":["post-296661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nVyhled\u00e1v\u00e1n\u00ed sponzor\u016f a poradenstv\u00ed v oblasti sportovn\u00edho marketingu: 3 rozd\u00edly<\/title>\n<meta name=\"description\" content=\"Sponzorsk\u00fd v\u00fdzkum a poradenstv\u00ed v oblasti sportovn\u00edho marketingu jsou dv\u011b strany t\u00e9\u017ee mince, ale sm\u011br obou \u010dinnost\u00ed se podstatn\u011b li\u0161\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=296661"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296661\/revisions"}],"predecessor-version":[{"id":296671,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296661\/revisions\/296671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/179425"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=296661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=296661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=296661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}