{"id":296688,"date":"2025-07-15T16:42:11","date_gmt":"2025-07-15T14:42:11","guid":{"rendered":"https:\/\/rtrsports.com\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"},"modified":"2026-09-08T17:12:40","modified_gmt":"2026-09-08T15:12:40","slug":"jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","title":{"rendered":"Jak si vybrat sport ke sponzoringu? Stru\u010dn\u00fd pr\u016fvodce"},"content":{"rendered":"

To je velk\u00e9 dilema: m\u00e1m se \u0159\u00eddit instinktem, nebo pod\u00edvat se na \u010d\u00edsla<\/strong>? Pohl\u00eddnu na \u010d\u00edsla \u2014 ta nele\u017e\u00ed. Ale p\u0159edt\u00edm je hlavn\u00ed rada tato: vyberte n\u011bco z\u00e1bavn\u00e9ho a p\u0159it\u00e1hn\u00e9ho. N\u011bco, co fanou\u0161ky donut\u00ed vysko\u010dit z pohovky a tou\u017eit po v\u00edc.<\/p>\n

Sport je z\u00e1bava a nem\u016f\u017eete si dovolit spojovat svou zna\u010dku s nudnou pod\u00edvanou<\/strong>. Byli jste n\u011bkdy v kin\u011b na nesnesiteln\u00e9m filmu? Jsem si jist\u00fd, \u017ee jste ho pak p\u0159\u00e1tel\u016fm nedoporu\u010dili. Pokud nejste spokojeni, nejen\u017ee lidi nepodporujete v n\u00e1v\u0161t\u011bv\u011b \u2014 aktivn\u011b je od toho odrazujete, proto\u017ee na sv\u00fdch p\u0159\u00e1tel\u00edch z\u00e1l\u00ed\u017e\u00ed.<\/p>\n

Tot\u00e9\u017e se d\u011bje ve sportu a m\u016f\u017ee to sn\u00ed\u017eit potenci\u00e1ln\u00ed v\u00fdsledky va\u0161eho sponzorsk\u00e9ho programu<\/strong>.<\/p>\n

Kvalita pod\u00edvan\u00e9 je multiplik\u00e1torem sponzorsk\u00e9 investice: sport, kter\u00fd roste ve vn\u00edm\u00e1n\u00ed ve\u0159ejnosti, p\u0159in\u00e1\u0161\u00ed tak\u00e9 r\u016fst hodnoty zna\u010dek, kter\u00e9 ho sponzoruj\u00ed. Byli jsme toho p\u0159\u00edm\u00fdmi sv\u011bdky u Formule 1, kter\u00e1 od roku 2021 za\u017e\u00edv\u00e1 skute\u010dn\u00e9 znovuzrozen\u00ed: ze 400 milion\u016f fanou\u0161k\u016f v roce 2017 na 826 milion\u016f v roce 2024, s n\u00e1r\u016fstem o 12 % jen za posledn\u00ed rok.<\/p>\n

\"V\u00fdb\u011br<\/p>\n

Jak vybrat<\/h2>\n

Jak\u00e9 vlastnosti mus\u00ed sport m\u00edt, aby byl vynikaj\u00edc\u00edm n\u00e1strojem pro firmu?<\/p>\n

    \n
  1. Poutav\u00fd a z\u00e1bavn\u00fd<\/strong><\/a><\/li>\n
  2. Akce by nem\u011bly b\u00fdt p\u0159\u00edli\u0161 dlouh\u00e9<\/strong>; dne\u0161n\u00ed pozornost je kr\u00e1t\u010d\u00ed ne\u017e d\u0159\u00edve.<\/li>\n
  3. Mezin\u00e1rodn\u00ed<\/strong> (zejm\u00e9na pokud firma p\u016fsob\u00ed ve v\u00edce zem\u00edch)<\/li>\n
  4. \u0160irok\u00e9 televizn\u00ed pokryt\u00ed<\/strong> (velk\u00e9 publikt\u00fcm a n\u011bkter\u00e9 nebo v\u011bt\u0161ina akc\u00ed by m\u011bla b\u00fdt vys\u00edl\u00e1na na voln\u00e9 televizi, ne pouze na placen\u00e9)<\/li>\n
  5. Siln\u00e1 p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong><\/a><\/li>\n
  6. Alternativn\u00ed digit\u00e1ln\u00ed platformy<\/strong> pro sledov\u00e1n\u00ed pod\u00edvan\u00e9 \u2014 Streaming<\/li>\n
  7. \u010cist\u00fd<\/strong> (n\u011bkter\u00e9 discipl\u00edny jsou m\u00e9n\u011b nebo v\u016fbec nezasahy dopingem)<\/li>\n
  8. Udr\u017eiteln\u00fd<\/a><\/strong>. N\u011bkter\u00e9 sporty implementuj\u00ed strategie pro kompenzaci uhl\u00edkov\u00e9 stopy nebo p\u0159ech\u00e1zej\u00ed na elektrick\u00fd pohon.<\/li>\n<\/ol>\n

    To je z\u00e1klad, kter\u00fd byste m\u011bli hledat p\u0159i v\u00fdb\u011bru sportu \u2014 a m\u016f\u017ee to b\u00fdt jak\u00fdkoli sport, pokud spl\u0148uje v\u011bt\u0161inu t\u011bchto krit\u00e9ri\u00ed. Po vybr\u00e1n\u00ed sport\u016f s t\u011bmito vlastnostmi jsou dal\u0161\u00ed kroky spojen\u00e9 s hodnotou discipl\u00edny: m\u016f\u017eete zvolit n\u011bco, co odpov\u00edd\u00e1 va\u0161\u00ed zna\u010dce, nebo n\u011bco, co v\u00e1m pom\u016f\u017ee ji p\u0159epolohovat.<\/p>\n

    Z\u00e1rove\u0148 mus\u00edme p\u0159em\u00fd\u0161let o na\u0161ich obchodn\u00edch a marketingov\u00fdch c\u00edl\u00edch<\/strong>. V neposledn\u00ed \u0159ad\u011b: rozpo\u010det. Mus\u00edme se ujistit, \u017ee m\u00e1me dostate\u010dn\u00fd rozpo\u010det pro realizaci aktivit b\u011bhem cel\u00e9ho roku.<\/p>\n

    \"Sponzoring<\/p>\n

    Komunikace, propagace, sout\u011b\u017ee<\/h2>\n

    Nakonec mus\u00edme p\u0159em\u00fd\u0161let o nastaven\u00ed v\u0161ech n\u00e1stroj\u016f pro m\u011b\u0159en\u00ed ROI<\/strong>. Nyn\u00ed jste vybrali poutav\u00fd sport se v\u0161emi spr\u00e1vn\u00fdmi vlastnostmi a jste ve spr\u00e1vn\u00e9 pozici pro vybudov\u00e1n\u00ed sponzorsk\u00e9ho pl\u00e1nu, kter\u00fd nejl\u00e9pe vyu\u017eije v\u0161echny p\u0159\u00edle\u017eitosti nab\u00edzen\u00e9 programem. Ka\u017ed\u00e1 firma je jin\u00e1 a m\u00e1 jin\u00e9 pot\u0159eby, tak\u017ee ka\u017ed\u00fd sponzorsk\u00fd pl\u00e1n je na m\u00edru. Pokud chcete sch\u00e9ma s obecn\u00fdm p\u0159\u00edkladem, postupujte podle tohoto odkazu: co je sponzorsk\u00fd pl\u00e1n<\/a><\/p>\n

    Pokud chcete mluvit o sponzoringu, m\u016f\u017eete n\u00e1s kontaktovat na adrese info@rtrsports.com<\/a>.<\/p>\n

    \u010casto kladen\u00e9 ot\u00e1zky o v\u00fdb\u011bru sportu ke sponzoringu<\/h2>\n
    \r\n\r\n

    Frequently Asked Questions<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n Jak vybrat spr\u00e1vn\u00fd sport pro sponzoring?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    V\u00fdb\u011br z\u00e1vis\u00ed na 8 kl\u00ed\u010dov\u00fdch krit\u00e9ri\u00edch: zapojen\u00ed publika, d\u00e9lka akc\u00ed, mezin\u00e1rodn\u00ed dosah, televizn\u00ed pokryt\u00ed, p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch, streamingov\u00e9 platformy, absence dopingu a ekologick\u00e1 udr\u017eitelnost. Sport, kter\u00fd spl\u0148uje v\u011bt\u0161inu t\u011bchto po\u017eadavk\u016f, poskytuje optim\u00e1ln\u00ed podm\u00ednky pro efektivn\u00ed aktivaci sponzoringu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Je lep\u0161\u00ed zvolit sport v souladu s hodnotami zna\u010dky nebo nejpopul\u00e1rn\u011bj\u0161\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Ide\u00e1ln\u011b oboj\u00ed. Soulad hodnot mezi zna\u010dkou a sportem zaji\u0161\u0165uje konzistenci a komunika\u010dn\u00ed d\u016fv\u011bryhodnost; popularita maximalizuje dosah. V p\u0159\u00edpad\u011b kompromisu je soulad hodnot \u010dasto strategicky lep\u0161\u00ed volbou: vytvo\u0159uje trvalej\u0161\u00ed a autenti\u010dt\u011bj\u0161\u00ed spojen\u00ed ve vn\u00edm\u00e1n\u00ed publika.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Jak d\u016fle\u017eit\u00fd je rozpo\u010det p\u0159i v\u00fdb\u011bru sportu ke sponzoringu?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Je to rozhoduj\u00edc\u00ed prom\u011bnn\u00e1. Rozpo\u010det mus\u00ed pokr\u00fdt nejen sponzorsk\u00e1 pr\u00e1va, ale tak\u00e9 aktivaci: akce, obsah, pohostinnost a digit\u00e1l. Neaktivovan\u00fd sponzoring p\u0159in\u00e1\u0161\u00ed v\u00fdsledky daleko pod sv\u00fdm potenci\u00e1lem, bez ohledu na popularitu zvolen\u00e9ho sportu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Formule 1 nebo MotoGP: co je lep\u0161\u00ed investic\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Z\u00e1vis\u00ed na c\u00edlov\u00e9m trhu a c\u00edl\u00edch zna\u010dky. Formule 1 m\u00e1 \u0161ir\u0161\u00ed pokryt\u00ed v Severn\u00ed Americe, Evrop\u011b a na Bl\u00eddzk\u00e9m v\u00fdchod\u011b; MotoGP dominuje v Asii (Indon\u00e9sie, Japonsko, Malajsie) a v Ji\u017en\u00ed Evrop\u011b. V\u00fdb\u011br z\u00e1vis\u00ed na tom, kde chce zna\u010dka budovat svou p\u0159\u00edtomnost.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Jak se m\u011b\u0159\u00ed ROI ze sponzoringu sportu?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    ROI se m\u011b\u0159\u00ed ve v\u00edce dimenz\u00edch: medializace (ekvivalentn\u00ed reklaman\u00ed hodnota), pov\u011bdomost a brand uplift, digit\u00e1ln\u00ed provoz a generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f b\u011bhem akc\u00ed a obchodn\u00ed v\u00fdsledky ve st\u0159edn\u011b a dlouhodob\u00e9m horizontu. Je d\u016fle\u017eit\u00e9 nakonfigurovat m\u011b\u0159\u00edc\u00ed n\u00e1stroje je\u0161t\u011b p\u0159ed podpisem smlouvy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    To je velk\u00e9 dilema: m\u00e1m se \u0159\u00eddit instinktem, nebo pod\u00edvat se na \u010d\u00edsla? Pohl\u00eddnu na \u010d\u00edsla \u2014 ta nele\u017e\u00ed. Ale p\u0159edt\u00edm je hlavn\u00ed rada tato: vyberte n\u011bco z\u00e1bavn\u00e9ho a p\u0159it\u00e1hn\u00e9ho. N\u011bco, co fanou\u0161ky donut\u00ed vysko\u010dit z pohovky a tou\u017eit po v\u00edc. Sport je z\u00e1bava a nem\u016f\u017eete si dovolit spojovat svou zna\u010dku s nudnou pod\u00edvanou. Byli […]<\/p>\n","protected":false},"author":14,"featured_media":189529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak si vybrat sport ke sponzoringu? Strucny pruvodce<\/title>\n<meta name=\"description\" content=\"Vyber spravneho sportu pro sponzoring vyzaduje vic nez intuici: analyzu publika, medialni pokryti, hodnoty znacky a marketingove cile. Prakticky pruvodce s 8 klicovymi kriterii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak si vybrat sport ke sponzoringu? Stru\u010dn\u00fd pr\u016fvodce\" \/>\n<meta property=\"og:description\" content=\"Vyber spravneho sportu pro sponzoring vyzaduje vic nez intuici: analyzu publika, medialni pokryti, hodnoty znacky a marketingove cile. Prakticky pruvodce s 8 klicovymi kriterii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Jak si vybrat sport ke sponzoringu? Stru\u010dn\u00fd pr\u016fvodce\",\"datePublished\":\"2025-07-15T14:42:11+00:00\",\"dateModified\":\"2026-09-08T15:12:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\"},\"wordCount\":919,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\",\"name\":\"Jak si vybrat sport ke sponzoringu? Strucny pruvodce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"datePublished\":\"2025-07-15T14:42:11+00:00\",\"dateModified\":\"2026-09-08T15:12:40+00:00\",\"description\":\"Vyber spravneho sportu pro sponzoring vyzaduje vic nez intuici: analyzu publika, medialni pokryti, hodnoty znacky a marketingove cile. Prakticky pruvodce s 8 klicovymi kriterii.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"width\":1919,\"height\":1080,\"caption\":\"Jak si vybrat sport, kter\u00fd chcete sponzorovat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak si vybrat sport ke sponzoringu? Stru\u010dn\u00fd pr\u016fvodce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak si vybrat sport ke sponzoringu? Strucny pruvodce","description":"Vyber spravneho sportu pro sponzoring vyzaduje vic nez intuici: analyzu publika, medialni pokryti, hodnoty znacky a marketingove cile. Prakticky pruvodce s 8 klicovymi kriterii.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak si vybrat sport ke sponzoringu? Stru\u010dn\u00fd pr\u016fvodce","og_description":"Vyber spravneho sportu pro sponzoring vyzaduje vic nez intuici: analyzu publika, medialni pokryti, hodnoty znacky a marketingove cile. Prakticky pruvodce s 8 klicovymi kriterii.","og_url":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1919,"height":1080,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Jak si vybrat sport ke sponzoringu? Stru\u010dn\u00fd pr\u016fvodce","datePublished":"2025-07-15T14:42:11+00:00","dateModified":"2026-09-08T15:12:40+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"},"wordCount":919,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","articleSection":["Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","url":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","name":"Jak si vybrat sport ke sponzoringu? Strucny pruvodce","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","datePublished":"2025-07-15T14:42:11+00:00","dateModified":"2026-09-08T15:12:40+00:00","description":"Vyber spravneho sportu pro sponzoring vyzaduje vic nez intuici: analyzu publika, medialni pokryti, hodnoty znacky a marketingove cile. Prakticky pruvodce s 8 klicovymi kriterii.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","width":1919,"height":1080,"caption":"Jak si vybrat sport, kter\u00fd chcete sponzorovat"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Jak si vybrat sport ke sponzoringu? Stru\u010dn\u00fd pr\u016fvodce"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=296688"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296688\/revisions"}],"predecessor-version":[{"id":352048,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296688\/revisions\/352048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189529"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=296688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=296688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=296688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}