{"id":296688,"date":"2025-07-15T16:42:11","date_gmt":"2025-07-15T14:42:11","guid":{"rendered":"https:\/\/rtrsports.com\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"},"modified":"2025-07-15T17:00:26","modified_gmt":"2025-07-15T15:00:26","slug":"jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","title":{"rendered":"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce"},"content":{"rendered":"<p>To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo <strong>se<\/strong> m\u00e1m <strong>pod\u00edvat na \u010d\u00edsla<\/strong>? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou. Ale je\u0161t\u011b p\u0159edt\u00edm hlavn\u00ed n\u00e1vrh zn\u00ed: vyberte si n\u011bco z\u00e1bavn\u00e9ho a poutav\u00e9ho. N\u011bco, po \u010dem budou fanou\u0161ci sk\u00e1kat na pohovce a tou\u017eit po dal\u0161\u00edm d\u00edle.<\/p>\n<p>Sport je z\u00e1bava a vy si nem\u016f\u017eete dovolit spojovat svou zna\u010dku s <strong>nudnou show<\/strong>. Byli jste n\u011bkdy v kin\u011b a sledovali nestraviteln\u00fd film? Ur\u010dit\u011b jste sv\u00fdm p\u0159\u00e1tel\u016fm nenavrhli, aby se na n\u011bj \u0161li pod\u00edvat pozd\u011bji. Pokud jste nespokojeni, nejen\u017ee lidi k n\u00e1v\u0161t\u011bv\u011b nepodporujete, ale vlastn\u011b je od n\u00ed odrazujete, proto\u017ee v\u00e1m z\u00e1le\u017e\u00ed na va\u0161ich p\u0159\u00e1tel\u00edch.<\/p>\n<p>St\u00e1v\u00e1 se to i ve sportu a m\u016f\u017ee to sn\u00ed\u017eit potenci\u00e1ln\u00ed v\u00fdsledky va\u0161eho <strong>sponzorsk\u00e9ho<\/strong> programu.<\/p>\n<p>Posledn\u00ed v\u011bc, kterou chcete, je b\u00fdt spojov\u00e1n s po\u0159adem, kter\u00fd nebav\u00ed, a bohu\u017eel mus\u00edm \u0159\u00edct, \u017ee jeden z m\u00fdch nejobl\u00edben\u011bj\u0161\u00edch sport\u016f v\u016fbec, <strong>F1<\/strong>, proch\u00e1z\u00ed v tomto ohledu velkou kriz\u00ed, a to do t\u00e9 m\u00edry, \u017ee n\u011bkte\u0159\u00ed z nejd\u016fle\u017eit\u011bj\u0161\u00edch jezdc\u016f otev\u0159en\u011b prohl\u00e1sili, \u017ee je to tak\u00e9 nud\u00ed.<\/p>\n<p>P\u0159ikl\u00e1d\u00e1m n\u011bkolik \u010dl\u00e1nk\u016f o F1, kter\u00e9 jsem v posledn\u00ed dob\u011b \u010detl.<\/p>\n<p><strong>http:\/\/www.espn.com\/f1\/story\/_\/id\/23623208\/lewis-hamilton-monaco-grand-prix-was-most-boring-race-my-life<\/strong><\/p>\n<p><strong>http:\/\/www.dailymail.co.uk\/sport\/formulaone\/article-5544407\/Max-Verstappen-blasts-boring-completely-worthless-F1-Australian-Grand-Prix.html<\/strong><\/p>\n<p><strong>https:\/\/www.crash.net\/f1\/news\/898122\/1\/raikkonen-expectations-canadian-gp-meant-it-was-boring<\/strong><\/p>\n<h2><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/hamilton-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18876\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/hamilton-2.png\" alt=\"\" width=\"600\" height=\"391\" \/><\/a><\/h2>\n<h2><a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-rolex-formula-1-sponsorship-making-the-worlds-top-watch-even-bigger\/\">Jak si vybrat<\/a><\/h2>\n<p>Jak\u00e9 vlastnosti by v\u0161ak m\u011bl sport m\u00edt, aby byl pro firmu skv\u011bl\u00fdm n\u00e1strojem?<\/p>\n<ol>\n<li><a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsor-good-health\/\"><strong>Poutav\u00e9 a z\u00e1bavn\u00e9<\/strong><\/a><\/li>\n<li><strong>Ud\u00e1losti by nem\u011bly b\u00fdt p\u0159\u00edli\u0161 dlouh\u00e9<\/strong>; pozornost je dnes krat\u0161\u00ed ne\u017e v minulosti.<\/li>\n<li><strong>Mezin\u00e1rodn\u00ed<\/strong> (zejm\u00e9na pokud spole\u010dnost p\u016fsob\u00ed ve v\u00edce ne\u017e jedn\u00e9 zemi).<\/li>\n<li><strong>Velk\u00fd televizn\u00ed p\u0159enos<\/strong> (velk\u00e1 sledovanost a pokud mo\u017eno by n\u011bkter\u00e9 nebo v\u011bt\u0161ina ud\u00e1lost\u00ed m\u011bla b\u00fdt p\u0159en\u00e1\u0161ena v\u0161eobecnou televiz\u00ed a ne v\u00fdhradn\u011b placenou televiz\u00ed).<\/li>\n<li>Siln\u00e1 p\u0159\u00edtomnost na <a href=\"https:\/\/rtrsports.com\/en\/blog\/social-media-sports-marketing\/\"><strong>soci\u00e1ln\u00ed m\u00e9dia<\/strong><\/a><\/li>\n<li><strong>Alternativn\u00ed digit\u00e1ln\u00ed platformy pro<\/strong> sledov\u00e1n\u00ed po\u0159adu &#8211; Streaming<\/li>\n<li><strong>\u010cist\u00fd<\/strong> (n\u011bkter\u00e9 discipl\u00edny jsou dopingem ovlivn\u011bny m\u00e9n\u011b nebo v\u016fbec)<\/li>\n<li><strong><a href=\"https:\/\/rtrsports.com\/cs\/blog\/becoming-formula-e-sponsor-five-good-reasons\/\">Udr\u017eiteln\u00e9<\/a>.<\/strong> N\u011bkter\u00e9 sporty zav\u00e1d\u011bj\u00ed strategie na kompenzaci uhl\u00edkov\u00e9 stopy nebo vyu\u017e\u00edvaj\u00ed elektrickou energii.<\/li>\n<\/ol>\n<p>To je z\u00e1klad, na kter\u00fd byste se m\u011bli zam\u011b\u0159it p\u0159i v\u00fdb\u011bru sportu, a m\u016f\u017ee to b\u00fdt jak\u00fdkoli sport, pokud dok\u00e1\u017eete za\u0161krtnout v\u011bt\u0161inu t\u011bchto pol\u00ed\u010dek. Po v\u00fdb\u011bru sport\u016f s t\u011bmito charakteristikami jsou dal\u0161\u00ed kroky spojeny s hodnotou discipl\u00edny, m\u016f\u017eete se rozhodnout pro n\u011bco, co je v souladu s va\u0161\u00ed zna\u010dkou, nebo m\u016f\u017eete zvolit n\u011bco, co v\u00e1m pom\u016f\u017ee zm\u011bnit jej\u00ed pozici.<\/p>\n<p>Z\u00e1rove\u0148 mus\u00edme myslet na na\u0161e obchodn\u00ed a <strong>marketingov\u00e9 c\u00edle<\/strong>. V neposledn\u00ed \u0159ad\u011b je to rozpo\u010det. Mus\u00edme se ujistit, \u017ee m\u00e1me dostate\u010dn\u00fd rozpo\u010det na realizaci aktivit v pr\u016fb\u011bhu roku.<\/p>\n<h2><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/2018-qatar-motogp-results-coverage-pack-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18873\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/2018-qatar-motogp-results-coverage-pack-3.jpg\" alt=\"motogp-2018\" width=\"600\" height=\"338\" \/><\/a><\/h2>\n<h2>Komunikace, propagace, sout\u011b\u017ee<\/h2>\n<p>V neposledn\u00ed \u0159ad\u011b je t\u0159eba myslet na nastaven\u00ed v\u0161ech n\u00e1stroj\u016f pro m\u011b\u0159en\u00ed <strong>n\u00e1vratnosti investic.<\/strong> Nyn\u00ed jste si vybrali poutav\u00fd sport se v\u0161emi spr\u00e1vn\u00fdmi vlastnostmi a jste ve spr\u00e1vn\u00e9 pozici pro sestaven\u00ed pl\u00e1nu sponzoringu, abyste mohli naplno vyu\u017e\u00edt v\u0161ech p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 s programem p\u0159ich\u00e1zej\u00ed. Ka\u017ed\u00e1 spole\u010dnost je jin\u00e1 a m\u00e1 jin\u00e9 pot\u0159eby, tak\u017ee ka\u017ed\u00fd pl\u00e1n sponzoringu je \u0161it\u00fd na m\u00edru, pokud byste cht\u011bli m\u00edt program, kter\u00fd zahrnuje obecn\u00fd p\u0159\u00edklad, n\u00e1sledujte tento odkaz: <a href=\"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/\">Co je to pl\u00e1n sponzoringu<\/a>.<\/p>\n<p>Mezit\u00edm se pod\u00edvejte, jak lid\u00e9 srovn\u00e1vaj\u00ed <strong>F1<\/strong> a <strong>MotoGP<\/strong>.<\/p>\n<p><strong>http:\/\/www.gq-magazine.co.uk\/article\/why-motogp-is-better-than-formula-1<\/strong><\/p>\n<p><strong>https:\/\/www.motorsportmagazine.com\/opinion\/motogp\/motogp-bigger-formula-1<\/strong><\/p>\n<p><strong>https:\/\/www.eurosport.co.uk\/formula-1\/lauda-motogp-is-better-than-f1-which-is-just-too-easy_sto4860816\/story.shtml<\/strong><\/p>\n<p>Kdykoli si budete cht\u00edt promluvit o sponzoringu, m\u016f\u017eete n\u00e1s kontaktovat na <a href=\"mailto:info@rtrsports.com\">adrese info@rtrsports.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo se m\u00e1m pod\u00edvat na \u010d\u00edsla? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou. Ale je\u0161t\u011b p\u0159edt\u00edm hlavn\u00ed n\u00e1vrh zn\u00ed: vyberte si n\u011bco z\u00e1bavn\u00e9ho a poutav\u00e9ho. N\u011bco, po \u010dem budou fanou\u0161ci sk\u00e1kat na pohovce a tou\u017eit po dal\u0161\u00edm d\u00edle. Sport je z\u00e1bava a vy si nem\u016f\u017eete dovolit [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce - RTR Sports<\/title>\n<meta name=\"description\" content=\"To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo se m\u00e1m pod\u00edvat na \u010d\u00edsla? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce\" \/>\n<meta property=\"og:description\" content=\"To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo se m\u00e1m pod\u00edvat na \u010d\u00edsla? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce\",\"datePublished\":\"2025-07-15T14:42:11+00:00\",\"dateModified\":\"2025-07-15T15:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\"},\"wordCount\":724,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\",\"name\":\"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"datePublished\":\"2025-07-15T14:42:11+00:00\",\"dateModified\":\"2025-07-15T15:00:26+00:00\",\"description\":\"To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo se m\u00e1m pod\u00edvat na \u010d\u00edsla? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/2018-qatar-motogp-results-coverage-pack-4.jpg\",\"width\":1919,\"height\":1080,\"caption\":\"Jak si vybrat sport, kter\u00fd chcete sponzorovat\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce - RTR Sports","description":"To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo se m\u00e1m pod\u00edvat na \u010d\u00edsla? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce","og_description":"To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo se m\u00e1m pod\u00edvat na \u010d\u00edsla? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou.","og_url":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1919,"height":1080,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce","datePublished":"2025-07-15T14:42:11+00:00","dateModified":"2025-07-15T15:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"},"wordCount":724,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","articleSection":["Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","url":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/","name":"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce - RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","datePublished":"2025-07-15T14:42:11+00:00","dateModified":"2025-07-15T15:00:26+00:00","description":"To je velk\u00e9 dilema, m\u00e1m se \u0159\u00eddit sv\u00fdm instinktem, nebo se m\u00e1m pod\u00edvat na \u010d\u00edsla? Dob\u0159e, pod\u00edv\u00e1m se na \u010d\u00edsla, ta nel\u017eou.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2018-qatar-motogp-results-coverage-pack-4.jpg","width":1919,"height":1080,"caption":"Jak si vybrat sport, kter\u00fd chcete sponzorovat"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/jak-si-mam-vybrat-sport-ktery-budu-sponzorovat-strucny-pruvodce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Jak si m\u00e1m vybrat sport, kter\u00fd budu sponzorovat? Stru\u010dn\u00fd pr\u016fvodce"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=296688"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296688\/revisions"}],"predecessor-version":[{"id":296722,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296688\/revisions\/296722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189529"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=296688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=296688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=296688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}