{"id":296763,"date":"2025-07-15T17:40:32","date_gmt":"2025-07-15T15:40:32","guid":{"rendered":"https:\/\/rtrsports.com\/priklady-aktivace-sponzoringu\/"},"modified":"2025-07-15T17:47:15","modified_gmt":"2025-07-15T15:47:15","slug":"priklady-aktivace-sponzoringu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-activation-examples\/","title":{"rendered":"P\u0159\u00edklady aktivace sponzoringu"},"content":{"rendered":"<p>Mo\u017en\u00e1 v\u00edte, \u017ee chcete investovat do sportu a jak\u00fd druh sportu bude dob\u0159e ladit s va\u0161\u00ed zna\u010dkou a jak budou va\u0161i sou\u010dasn\u00ed z\u00e1kazn\u00edci pravd\u011bpodobn\u011b reagovat na ur\u010dit\u00e1 partnerstv\u00ed se zna\u010dkou &#8211; ale v\u00edte skute\u010dn\u011b, zda va\u0161e pe\u010dliv\u011b napl\u00e1novan\u00e9 aktivace budou fungovat?<\/p>\n<p>Odpov\u011b\u010f zn\u00ed: pravd\u011bpodobn\u011b ne. Jedin\u00e9, co v t\u00e9to situaci m\u016f\u017eete ud\u011blat, je pou\u010dit se z toho nejlep\u0161\u00edho, co tu bylo p\u0159ed v\u00e1mi &#8211; proto v\u00e1m p\u0159in\u00e1\u0161\u00edme v\u00fdb\u011br nejlep\u0161\u00edch <strong>p\u0159\u00edklad\u016f aktivace sponzoringu ve sportu<\/strong> z posledn\u00ed doby, abyste si mohli ud\u011blat p\u0159edstavu o tom, co funguje dob\u0159e.<\/p>\n<h2><strong>P\u0159\u00edklady aktivace sportovn\u00edho sponzoringu: vyu\u017eit\u00ed roz\u0161\u00ed\u0159en\u00e9 reality <\/strong><\/h2>\n<p>Spot\u0159ebitel\u00e9 st\u00e1le \u010dast\u011bji po\u017eaduj\u00ed skute\u010dn\u00e9 pohlcen\u00ed &#8211; a jedn\u00edm ze zp\u016fsob\u016f, jak ho zajistit, zejm\u00e9na v oblasti sportovn\u00edho sponzoringu, je gamifikace. <strong>Spole\u010dnost Nike <\/strong>pou\u017eila roz\u0161\u00ed\u0159enou realitu k tomu, aby p\u0159i spu\u0161t\u011bn\u00ed kampan\u011b na tren\u00e9ry Epic React p\u0159enesla ve\u0159ejnost v Los Angeles do virtu\u00e1ln\u00ed videohry. T\u0159\u00eddenn\u00ed aktivace m\u011bla 1,5 milionu venkovn\u00edch zobrazen\u00ed, 4,4 milionu prost\u0159ednictv\u00edm televize (d\u00edky Jimmymu Kimmelovi) a neuv\u011b\u0159iteln\u00fdch 25,6 milionu zobrazen\u00ed prost\u0159ednictv\u00edm Snapchatu.<\/p>\n<h2><strong>P\u0159\u00edklady aktivace sponzoringu: vyu\u017eit\u00ed videoobsahu <\/strong><\/h2>\n<p>Jedn\u00edm z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch <strong>p\u0159\u00edklad\u016f aktivace sponzoringu<\/strong> v motoristick\u00e9m sportu je seri\u00e1l <strong>Gymkhana <\/strong>z\u00e1vodn\u00edka Kena Blocka na YouTube. S\u00e9rie vide\u00ed vyu\u017e\u00edvala sponzory zp\u016fsobem, kter\u00fd byl pro div\u00e1ka hodnotn\u00fd, \u010d\u00edm\u017e videa z\u00edskala organickou schopnost sd\u00edlen\u00ed a zajistila, \u017ee sponzo\u0159i &#8211; kte\u0159\u00ed byli velmi viditeln\u00ed &#8211; z\u00edskali co nej\u0161ir\u0161\u00ed publikum. V\u00fdhra pro v\u0161echny!<\/p>\n<p>Mezi \u0161pi\u010dkov\u00e9 fotbalov\u00e9 kluby, kter\u00e9 \u00fasp\u011b\u0161n\u011b vyu\u017eily 360stup\u0148ov\u00e9 video jako sou\u010d\u00e1st sv\u00fdch sportovn\u00edch sponzorsk\u00fdch kampan\u00ed, pat\u0159\u00ed <strong>Barcelona<\/strong>, <strong>Real Madrid <\/strong>a <strong>Paris Saint Germain<\/strong>. Jejich vyu\u017eit\u00ed videa umo\u017enilo fanou\u0161k\u016fm nahl\u00e9dnout do tr\u00e9nink\u016f, vt\u00e1hlo je do d\u011bn\u00ed v klubech v re\u00e1ln\u00e9m \u010dase a nakonec uk\u00e1zalo, \u017ee tyto t\u00fdmy jsou na technologick\u00e9 \u0161pi\u010dce.<\/p>\n<h2><strong>P\u0159\u00edklady aktivace sponzoringu: hodnota z\u00e1\u017eitkov\u00fdch aktivac\u00ed <\/strong><\/h2>\n<p>O v\u00fdznamu \u017eiv\u00fdch akc\u00ed v r\u00e1mci aktivace sportovn\u00edho sponzoringu jsme na tomto blogu hovo\u0159ili ji\u017e n\u011bkolikr\u00e1t &#8211; akce st\u00e1le nab\u00edzej\u00ed jedine\u010dn\u00fd zp\u016fsob, jak nav\u00e1zat kontakt s publikem, i kdy\u017e se m\u016f\u017ee zd\u00e1t, \u017ee se odv\u011btv\u00ed st\u00e1le v\u00edce orientuje na digit\u00e1ln\u00ed aktivace.<\/p>\n<p>Z\u00e1\u017eitkov\u00e9 <strong><a href=\"https:\/\/rtrsports.com\/en\/blog\/sport-sponsorship-sponsorship-activation\/\">p\u0159\u00edklady aktivace sponzoringu<\/a> <\/strong>kter\u00e9 se zna\u010dk\u00e1m osv\u011bd\u010dily, jsou nap\u0159\u00edklad dostihy s mikroprasaty pro <strong>Coral <\/strong>a &#8222;interak\u010dn\u00ed body&#8220; v centru m\u011bsta pro<strong> William Hill <\/strong>v Cheltenhamu, b\u011b\u017eeck\u00e9 p\u00e1sy pro <strong>Pumu <\/strong>na Times Square v New Yorku a celodenn\u00ed oslava <strong>NFL <\/strong>na lond\u00fdnsk\u00e9 Regent Street.<\/p>\n<h2><strong>P\u0159\u00edklady aktivace sponzoringu: p\u0159idan\u00e1 hodnota <\/strong><\/h2>\n<p>Marketingov\u00fd odborn\u00edk Robin Fenwick p\u00ed\u0161e konkr\u00e9tn\u011b o Formuli 1 a poukazuje na r\u016fzn\u00e9 zp\u016fsoby, jak zna\u010dky vyu\u017eily aktivace mimo z\u00e1vodn\u00ed dr\u00e1hu, aby poskytly dlouhodobou hodnotu, kter\u00e1 tak\u00e9 zv\u00fd\u0161ila prodeje. Jako <strong>p\u0159\u00edklady sponzorsk\u00fdch aktivac\u00ed <\/strong>uv\u00e1d\u00ed partnerstv\u00ed mezi <strong>Logitechem <\/strong>a McLarenem, kter\u00e9 zajistilo zv\u00fd\u0161en\u00ed prodeje volant\u016f, a n\u00e1borovou spole\u010dnost <strong>Randstad<\/strong>, kter\u00e1 se spojila s t\u00fdmem Williams, aby vytvo\u0159ila vzd\u011bl\u00e1vac\u00ed akademii pro mlad\u00e9 talentovan\u00e9 in\u017een\u00fdry.<\/p>\n<h2><strong>Aktivace sponzoringu ve sportu: p\u0159\u00edklady soci\u00e1ln\u00edch m\u00e9di\u00ed a UGC<\/strong><\/h2>\n<p>Soci\u00e1ln\u00ed m\u00e9dia samoz\u0159ejm\u011b nab\u00edzej\u00ed obrovskou p\u0159\u00edle\u017eitost, pokud jde o aktivaci sportovn\u00edho sponzoringu &#8211; dosp\u011bl\u00ed zde tr\u00e1v\u00ed zna\u010dnou \u010d\u00e1st sv\u00e9ho \u010dasu, tak\u017ee pokud je dok\u00e1\u017eete vyu\u017e\u00edt k tomu, aby se c\u00edtili zapojeni do va\u0161\u00ed zna\u010dky, je \u00fasp\u011bch va\u0161\u00ed kampan\u011b st\u00e1le pravd\u011bpodobn\u011bj\u0161\u00ed.<\/p>\n<p>P\u0159\u00edklad ze sv\u011bta <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-sport-2\/attachment\/motogp-sponsorship\/\">MotoGP<\/a> poch\u00e1z\u00ed od \u0161pan\u011blsk\u00e9 spole\u010dnosti <strong>Dunlop<\/strong>&#8211; vytvo\u0159en\u00ed FanPics p\u0159ineslo t\u00e9m\u011b\u0159 \u0161est milion\u016f zna\u010dkov\u00fdch fotografi\u00ed, 51 000 n\u00e1v\u0161t\u011bv vstupn\u00ed str\u00e1nky, 10 500 ozna\u010den\u00ed na Facebooku a 9% m\u00edru ozna\u010den\u00ed. Kampa\u0148 vid\u011blo 120 000 n\u00e1v\u0161t\u011bvn\u00edk\u016f z\u00e1vod\u016f. To nen\u00ed \u0161patn\u00e9 na 90 minut pr\u00e1ce!<\/p>\n<p>Chcete v\u011bd\u011bt <strong><a href=\"https:\/\/rtrsports.com\/cs\/what-is-sports-sponsorship-activation\/\">co je sponzorsk\u00e1 aktivace<\/a><\/strong>? Chcete sly\u0161et dal\u0161\u00ed <strong><a href=\"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/\">p\u0159\u00edklady aktivace sponzoringu<\/a> <\/strong>? Kontaktujte spole\u010dnost RTR Sports Marketing je\u0161t\u011b dnes na adrese info@rtrsports.com<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mo\u017en\u00e1 v\u00edte, \u017ee chcete investovat do sportu a jak\u00fd druh sportu bude dob\u0159e ladit s va\u0161\u00ed zna\u010dkou a jak budou va\u0161i sou\u010dasn\u00ed z\u00e1kazn\u00edci pravd\u011bpodobn\u011b reagovat na ur\u010dit\u00e1 partnerstv\u00ed se zna\u010dkou &#8211; ale v\u00edte skute\u010dn\u011b, zda va\u0161e pe\u010dliv\u011b napl\u00e1novan\u00e9 aktivace budou fungovat? Odpov\u011b\u010f zn\u00ed: pravd\u011bpodobn\u011b ne. Jedin\u00e9, co v t\u00e9to situaci m\u016f\u017eete ud\u011blat, je pou\u010dit se [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":190326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>P\u0159\u00edklady aktivace sponzoringu | RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Mo\u017en\u00e1 v\u00edte, \u017ee chcete investovat do sportu a jak\u00fd druh sportu bude dob\u0159e ladit s va\u0161\u00ed zna\u010dkou a jak budou va\u0161i sou\u010dasn\u00ed z\u00e1kazn\u00edci pravd\u011bpodobn\u011b reagovat na ur\u010dit\u00e1 partnerstv\u00ed se zna\u010dkou - 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