{"id":296965,"date":"2025-07-16T11:59:51","date_gmt":"2025-07-16T09:59:51","guid":{"rendered":"https:\/\/rtrsports.com\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\/"},"modified":"2025-07-16T12:07:05","modified_gmt":"2025-07-16T10:07:05","slug":"motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\/","title":{"rendered":"Motoristick\u00fd sport je nebezpe\u010dn\u00fd, nebudeme ho sponzorovat, je to proti z\u00e1sad\u00e1m na\u0161\u00ed spole\u010dnosti."},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">Motoristick\u00fd sport je vzru\u0161uj\u00edc\u00ed, rychlost, kter\u00e1 je jednou z jeho z\u00e1kladn\u00edch sou\u010d\u00e1st\u00ed, v\u00e1s rozechv\u011bje. Pocit nebezpe\u010d\u00ed a riziko, kter\u00e9 \u0159idi\u010di a jezdci podstupuj\u00ed, \u010din\u00ed tyto sporty je\u0161t\u011b v\u00edce vzru\u0161uj\u00edc\u00edmi. To je b\u011b\u017en\u00e9 vn\u00edm\u00e1n\u00ed.<\/p>\n<p class=\"ai-optimize-7\">Pr\u00e1v\u011b d\u00edky rychlosti jsme si zamilovali na\u0161e prvn\u00ed kolo. Riziko a pocit, \u017ee ne v\u0161echno m\u00e1me pod kontrolou, n\u00e1m jako d\u011btem d\u011blaly spole\u010dnost p\u0159i prvn\u00edch sjezdech na bobech nebo na ly\u017e\u00edch. Adrenalin n\u00e1s rozechv\u00edval a usm\u00edval z\u00e1rove\u0148.<\/p>\n<p class=\"ai-optimize-8\">Tato slo\u017eka nebezpe\u010d\u00ed a rizika v\u0161ak nen\u00ed v\u017edy obl\u00edbenou slo\u017ekou spole\u010dnost\u00ed a sponzor\u016f. Ob\u00e1vaj\u00ed se, \u017ee se nebezpe\u010d\u00ed zm\u011bn\u00ed v trag\u00e9dii a \u017ee se marketingov\u00e9 v\u00fdhody sponzoringu mohou prom\u011bnit v bumerang, kter\u00fd nebezpe\u010dn\u011b let\u00ed proti t\u011bm, kdo ho hodili.<\/p>\n<p class=\"ai-optimize-9\">Nejednou jsme sly\u0161eli: &#8222;M\u00e1me r\u00e1di motoristick\u00fd sport, ale je p\u0159\u00edli\u0161 nebezpe\u010dn\u00fd. Nem\u016f\u017eeme investovat do tak riskantn\u00edch discipl\u00edn.&#8220; Je to b\u011b\u017en\u00fd postoj, ale neodpov\u00edd\u00e1 realit\u011b.<\/p>\n<h2 class=\"ai-optimize-10\"><strong>Co \u0159\u00edkaj\u00ed \u010d\u00edsla?<\/strong><\/h2>\n<p class=\"ai-optimize-11\">Jsme si jisti, \u017ee jsou motoristick\u00e9 sporty, a zejm\u00e9na F1 a MotoGP, nebezpe\u010dn\u011bj\u0161\u00ed ne\u017e jin\u00e9 discipl\u00edny nebo jin\u00e9 \u010dinnosti, kter\u00e9 se na prvn\u00ed pohled zdaj\u00ed b\u00fdt od rizika nehody vzd\u00e1leny na sv\u011bteln\u00e9 roky? Dnes bych cht\u011bl ps\u00e1t o rizic\u00edch a nehod\u00e1ch spojen\u00fdch s motoristick\u00fdm sportem. Jedn\u00e1 se o velmi choulostiv\u00e9 a obt\u00ed\u017en\u00e9 t\u00e9ma, kter\u00e9mu se budeme v\u011bnovat po\u010d\u00ednaje \u010d\u00edsly.<\/p>\n<p class=\"ai-optimize-12\">Vezmeme v \u00favahu posledn\u00edch 40 let nejd\u016fle\u017eit\u011bj\u0161\u00edch a nejpopul\u00e1rn\u011bj\u0161\u00edch sv\u011btov\u00fdch motoristick\u00fdch \u0161ampion\u00e1t\u016f: F1 a MotoGP. P\u00ed\u0161eme o tom po italsk\u00e9m podniku MotoGP, kde v p\u00e1te\u010dn\u00edch testech havaroval Michele Pirro v rychlosti p\u0159es 270 km\/h. Nehoda na\u0161t\u011bst\u00ed nem\u011bla pro jezdce v\u00e1\u017en\u00e9 n\u00e1sledky.<\/p>\n<h2 class=\"ai-optimize-13\"><strong>40 let sout\u011b\u017e\u00ed<\/strong><\/h2>\n<p class=\"ai-optimize-14\">Za posledn\u00edch \u010dty\u0159icet let z\u00e1vod\u011bn\u00ed bohu\u017eel zem\u0159elo p\u0159ed zraky stovek milion\u016f lid\u00ed 6 jezdc\u016f F1 a 19 jezdc\u016f spojen\u00fdch se \u0161ampion\u00e1tem MotoGP. Bolestiv\u00e9 ztr\u00e1ty, kter\u00e9 poznamenaly tento sport, ztr\u00e1ty, kter\u00e9 v\u0161ak daly podn\u011bt &#8211; pokud chceme naj\u00edt n\u011bco, co nen\u00ed negativn\u00ed &#8211; ke zm\u011bn\u011b pravidel, co\u017e p\u0159isp\u011blo ke zv\u00fd\u0161en\u00ed bezpe\u010dnosti t\u011bchto discipl\u00edn.<br \/>\nZtr\u00e1ty, kter\u00e9 p\u0159im\u011bly v\u00fdrobce ochrann\u00fdch a technick\u00fdch od\u011bv\u016f k hled\u00e1n\u00ed nejmodern\u011bj\u0161\u00edch \u0159e\u0161en\u00ed a technologi\u00ed. R\u00e1my, kombin\u00e9zy, p\u0159ilby a vybaven\u00ed obecn\u011b ud\u011blaly velk\u00fd pokrok se zv\u00fd\u0161en\u00edm bezpe\u010dnostn\u00edch podm\u00ednek v\u0161ech \u00fa\u010dastn\u00edk\u016f.<\/p>\n<p class=\"ai-optimize-15\">Zaveden\u00ed syst\u00e9mu Halo v F1 a povinn\u00e9ho airbagu v k\u016f\u017ei MotoGP ukazuje, \u017ee i v roce 2018 byl u\u010din\u011bn dal\u0161\u00ed krok sm\u011brem k bezpe\u010dnosti. V minulosti byli jezdci a jezdkyn\u011b v\u00edce vystaveni riziku, dnes se situace zm\u011bnila k lep\u0161\u00edmu.<\/p>\n<h2 class=\"ai-optimize-16\"><strong>Porovn\u00e1v\u00e1n\u00ed \u010d\u00edsel<\/strong><\/h2>\n<p class=\"ai-optimize-17\">Vzhledem k tomu, \u017ee i jedna ob\u011b\u0165 je p\u0159\u00edli\u0161 mnoho, chceme si polo\u017eit ot\u00e1zku: kolik lid\u00ed p\u0159i\u0161lo ve stejn\u00e9m \u010dasov\u00e9m \u00faseku o \u017eivot p\u0159i ly\u017eov\u00e1n\u00ed, p\u00e1du z kon\u011b, um\u011bleck\u00e9 gymnastice nebo p\u0159i hran\u00ed fotbalu? A jak m\u016f\u017eeme tato \u010d\u00edsla porovnat s F1 a MotoGP? Kupodivu se zd\u00e1, \u017ee motoristick\u00fd sport &#8211; s celkem 25 \u00famrt\u00edmi za 40 let &#8211; je mnohem m\u00e9n\u011b nebezpe\u010dn\u00fd ne\u017e v\u00fd\u0161e zm\u00edn\u011bn\u00e9 discipl\u00edny. Jen si vezm\u011bte, \u017ee jen v It\u00e1lii je ob\u011bt\u00ed sportovn\u00edch tr\u00e9nink\u016f nejm\u00e9n\u011b 100 ro\u010dn\u011b, jak ukazuje toto vy\u0161et\u0159ov\u00e1n\u00ed. A pou\u017e\u00edv\u00e1n\u00ed j\u00edzdn\u00edho kola stoj\u00ed \u017eivot jednoho \u010dlov\u011bka ka\u017ed\u00fdch 35 hodin. Krom\u011b toho existuj\u00ed \u010dinnosti, u nich\u017e bychom nikdy ne\u010dekali, \u017ee se budou po\u010d\u00edtat mezi nejnebezpe\u010dn\u011bj\u0161\u00ed, ale kter\u00e9 skl\u00edzej\u00ed ob\u011bti. Jedna z nich, houba\u0159en\u00ed, je smrteln\u011bj\u0161\u00ed ne\u017e F1 a MotoGP dohromady.<\/p>\n<p class=\"ai-optimize-18\">P\u0159ikl\u00e1d\u00e1me star\u00fd \u010dl\u00e1nek den\u00edku Telegraph. \u00dadaje jsou rok od roku nem\u011bnn\u00e9. <a href=\"https:\/\/www.telegraph.co.uk\/news\/worldnews\/europe\/italy\/7970438\/18-people-die-in-10-days-picking-mushrooms.html\">https:\/\/www.telegraph.co.uk\/news\/worldnews\/europe\/italy\/7970438\/18-people-die-in-10-days-picking-mushrooms.html<\/a><\/p>\n<p class=\"ai-optimize-19\">Jedn\u00e1 se samoz\u0159ejm\u011b o tich\u00e9 masakry, kter\u00e9 se odehr\u00e1vaj\u00ed mimo z\u00e1b\u011bry kamer, net\u00fdkaj\u00ed se zn\u00e1m\u00fdch osobnost\u00ed, a proto nemaj\u00ed takov\u00fd medi\u00e1ln\u00ed dopad, jak\u00fd s sebou tragick\u00e1 ud\u00e1lost v p\u0159\u00edm\u00e9m televizn\u00edm p\u0159enosu nevyhnuteln\u011b p\u0159in\u00e1\u0161\u00ed.<\/p>\n<h2 class=\"ai-optimize-20\"><strong>Z\u00e1v\u011brem<\/strong><\/h2>\n<p class=\"ai-optimize-21\">Nebezpe\u010dnost n\u011bkter\u00fdch sport\u016f je choulostiv\u00e9 t\u00e9ma, kter\u00e9 nen\u00ed snadn\u00e9 zpracovat, ani\u017e by \u010dlov\u011bk riskoval, \u017ee bude p\u016fsobit cynicky. Pravdou v\u0161ak je, \u017ee t\u00e9ma nebezpe\u010dnosti motoristick\u00e9ho sportu se net\u00fdk\u00e1 sponzoringu a podnik\u00e1n\u00ed. Formule 1 a MotoGP nejsou o nic nebezpe\u010dn\u011bj\u0161\u00ed ne\u017e fotbal, cyklistika, sjezd atd. Naopak,<a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-in-motorsports\/\"> motoristick\u00e9<\/a> discipl\u00edny v\u00fdznamn\u011b p\u0159isp\u011bly ke zlep\u0161en\u00ed podm\u00ednek bezpe\u010dnosti silni\u010dn\u00edho provozu pro motoristy a motocyklisty. Jestli\u017ee m\u00e1me monokokov\u00e9 r\u00e1my, bundy s vynikaj\u00edc\u00ed ochranou a p\u0159ilby mimo\u0159\u00e1dn\u00fdch vlastnost\u00ed, je to tak\u00e9 z\u00e1sluha z\u00e1vodn\u00edho pr\u016fmyslu.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-22\"><a href=\"https:\/\/www.bbc.co.uk\/news\/health-33478629\">https:\/\/www.bbc.co.uk\/news\/health-33478629<\/a><\/p>\n<p class=\"ai-optimize-23\"><a href=\"https:\/\/people.com\/sports\/experts-alarmed-over-13-high-school-football-deaths-this-season\/\">https:\/\/people.com\/sports\/experts-alarmed-over-13-high-school-football-deaths-this-season\/<\/a><\/p>\n<p class=\"ai-optimize-24\"><a href=\"https:\/\/www.telegraph.co.uk\/news\/2017\/06\/28\/yogamore-dangerous-previously-thought-scientists-say\/\">https:\/\/www.telegraph.co.uk\/news\/2017\/06\/28\/yogamore-dangerous-previously-thought-scientists-say\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motoristick\u00fd sport je vzru\u0161uj\u00edc\u00ed, rychlost, kter\u00e1 je jednou z jeho z\u00e1kladn\u00edch sou\u010d\u00e1st\u00ed, v\u00e1s rozechv\u011bje. Pocit nebezpe\u010d\u00ed a riziko, kter\u00e9 \u0159idi\u010di a jezdci podstupuj\u00ed, \u010din\u00ed tyto sporty je\u0161t\u011b v\u00edce vzru\u0161uj\u00edc\u00edmi. To je b\u011b\u017en\u00e9 vn\u00edm\u00e1n\u00ed. Pr\u00e1v\u011b d\u00edky rychlosti jsme si zamilovali na\u0161e prvn\u00ed kolo. Riziko a pocit, \u017ee ne v\u0161echno m\u00e1me pod kontrolou, n\u00e1m jako d\u011btem d\u011blaly [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22347],"tags":[],"class_list":["post-296965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Je motoristick\u00fd sport nebezpe\u010dn\u00fd? Ne, je vzru\u0161uj\u00edc\u00ed.<\/title>\n<meta name=\"description\" content=\"Motoristick\u00fd sport je vzru\u0161uj\u00edc\u00ed, rychlost, kter\u00e1 je jednou z jeho z\u00e1kladn\u00edch sou\u010d\u00e1st\u00ed, v\u00e1s rozechv\u011bje. Ale motorsport nen\u00ed tak nebezpe\u010dn\u00fd, jak se zd\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motoristick\u00fd sport je nebezpe\u010dn\u00fd, nebudeme ho sponzorovat, je to proti z\u00e1sad\u00e1m na\u0161\u00ed spole\u010dnosti.\" \/>\n<meta property=\"og:description\" content=\"Motoristick\u00fd sport je vzru\u0161uj\u00edc\u00ed, rychlost, kter\u00e1 je jednou z jeho z\u00e1kladn\u00edch sou\u010d\u00e1st\u00ed, v\u00e1s rozechv\u011bje. Ale motorsport nen\u00ed tak nebezpe\u010dn\u00fd, jak se zd\u00e1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorsport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Motoristick\u00fd sport je nebezpe\u010dn\u00fd, nebudeme ho sponzorovat, je to proti z\u00e1sad\u00e1m na\u0161\u00ed spole\u010dnosti.\",\"datePublished\":\"2025-07-16T09:59:51+00:00\",\"dateModified\":\"2025-07-16T10:07:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\\\/\"},\"wordCount\":905,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motorsport.jpg\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/motoristicky-sport-je-nebezpecny-nebudeme-ho-sponzorovat-je-to-proti-zasadam-nasi-spolecnosti\\\/\",\"name\":\"Je motoristick\u00fd sport nebezpe\u010dn\u00fd? 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