{"id":296994,"date":"2025-07-16T12:17:54","date_gmt":"2025-07-16T10:17:54","guid":{"rendered":"https:\/\/rtrsports.com\/co-nas-vede-k-tomu-ze-tak-casto-pracujeme-v-motorsportu-ctyri-prodejni-body-ktere-nas-presvedcily\/"},"modified":"2025-07-16T12:22:18","modified_gmt":"2025-07-16T10:22:18","slug":"co-nas-vede-k-tomu-ze-tak-casto-pracujeme-v-motorsportu-ctyri-prodejni-body-ktere-nas-presvedcily","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-in-motorsports\/","title":{"rendered":"Co n\u00e1s vede k tomu, \u017ee tak \u010dasto pracujeme v motorsportu. \u010cty\u0159i prodejn\u00ed body, kter\u00e9 n\u00e1s p\u0159esv\u011bd\u010dily"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18103 size-medium\" title=\"sponzorsk\u00e1 agentura pro motorsport\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/crutchlow_2018-5.jpg\" alt=\"sponzoring v motorsportu\" width=\"300\" height=\"200\" \/>&#8222;Pro\u010d m\u00e1te tolik <a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\">p\u0159\u00edpad\u016f z motoristick\u00e9ho sportu?<\/a>&#8222;<\/strong> To je \u010dast\u00e1 ot\u00e1zka t\u011bch, kte\u0159\u00ed n\u00e1m volaj\u00ed poprv\u00e9, a i kdy\u017e se s n\u011bk\u00fdm setk\u00e1me, ot\u00e1zka je \u010dasto stejn\u00e1. Je to tak: velmi \u010dasto pracujeme <strong>v oblasti motoristick\u00e9ho sportu<\/strong>, a\u0165 u\u017e v r\u016fzn\u00fdch <strong>typech<\/strong> <strong>sponzoringu<\/strong> nebo v <strong>pohostinsk\u00fdch programech<\/strong> prost\u0159ednictv\u00edm <strong>licenc\u00ed<\/strong> a v\u011bt\u0161inou v <strong>MotoGP<\/strong> nebo <strong>Formuli 1<\/strong>. V posledn\u00ed dob\u011b se n\u00e1m da\u0159\u00ed nav\u00e1zat spolupr\u00e1ci s firmami, kter\u00e9 se v\u011bnuj\u00ed <strong>motoristick\u00e9mu<\/strong> sportu.<\/p>\n<p class=\"ai-optimize-6\">Pro\u010d tato volba? Nebylo to kv\u016fli osobn\u00ed v\u00e1\u0161ni; nyn\u00ed jsme naklon\u011bni motoristick\u00e9mu sportu, ale nen\u00ed to kv\u016fli osobn\u00edm preferenc\u00edm nebo smluvn\u00edm vazb\u00e1m. Naopak, v\u017edy jsme byli <a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-marketing-agencies-competences\/\"><strong>nez\u00e1vislou agenturou<\/strong><\/a>, tak\u017ee jsme v\u017edy vych\u00e1zeli z c\u00edl\u016f klienta a pokra\u010dovali ve vytv\u00e1\u0159en\u00ed sponzorsk\u00fdch projekt\u016f na m\u00edru a ad hoc.<\/p>\n<p class=\"ai-optimize-7\">D\u00e1v\u00e1me p\u0159ednost <strong>MotoGP a F1<\/strong> (pokud je m\u016f\u017eeme vyu\u017e\u00edt k komunikaci s c\u00edlovou skupinou klienta), proto\u017ee velmi \u010dasto p\u0159edstavuj\u00ed \u0159adu v\u00fdhod a p\u0159ednost\u00ed, kter\u00e9 jin\u00e9 sporty nenab\u00edzej\u00ed, a ukazuj\u00ed se jako velmi \u00fa\u010dinn\u00fd komunika\u010dn\u00ed n\u00e1stroj pro zna\u010dky a spole\u010dnosti.<\/p>\n<h2 class=\"ai-optimize-8\">\u010cty\u0159i dobr\u00e9 d\u016fvody, pro\u010d si vybrat MotoGP a Formuli 1<\/h2>\n<p class=\"ai-optimize-9\">N\u00ed\u017ee uv\u00e1d\u00edme <strong>\u010dty\u0159i dobr\u00e9 d\u016fvody, pro\u010d<\/strong> jsme se rozhodli a pro na\u0161e z\u00e1kazn\u00edky <strong>r\u00e1di vyb\u00edr\u00e1me MotoGP a Formuli 1<\/strong>.<\/p>\n<ul>\n<li class=\"ai-optimize-10\"><strong>T\u00fdmy jsou zvykl\u00e9 slou\u017eit sponzor\u016fm<\/strong> a jsou dob\u0159e strukturovan\u00e9. Prvn\u00ed sponzoring v <strong>F1<\/strong> se datuje do roku 1968, tedy p\u0159ed 50 lety, kdy se objevil slavn\u00fd <strong>Lotus Gold Leaf<\/strong>. Existuje tedy siln\u00fd zvyk na servis, sp\u00ed\u0161e jeho kultura, a my jsme si jisti, \u017ee klient je l\u00e9pe obslou\u017een.<\/li>\n<li class=\"ai-optimize-11\"><strong>Nulov\u00e9 n\u00e1sil\u00ed<\/strong>. Na rozd\u00edl od jin\u00fdch sport\u016f fanou\u0161ci motoristick\u00e9ho sportu neznaj\u00ed rva\u010dky, rivalitu nebo chv\u00edle nap\u011bt\u00ed na tribun\u00e1ch a mimo tra\u0165. Naopak, p\u0159i podn\u011bcov\u00e1n\u00ed vlastn\u00edch favorit\u016f jsou milovn\u00edci motoristick\u00e9ho sportu p\u0159edev\u0161\u00edm milovn\u00edky t\u00e9to discipl\u00edny a fascinov\u00e1ni sv\u011btem z\u00e1vod\u016f. Tleskaj\u00ed technick\u00fdm gest\u016fm jezdc\u016f a ka\u017edou <strong>Velkou cenu<\/strong> prom\u011b\u0148uj\u00ed v p\u00e1rty. Co na tom z\u00e1le\u017e\u00ed t\u011bm, kte\u0159\u00ed d\u011blaj\u00ed byznys? Z\u00e1le\u017e\u00ed na tom hodn\u011b, proto\u017ee nikdo nem\u00e1 r\u00e1d, kdy\u017e se jeho nejpresti\u017en\u011bj\u0161\u00ed host\u00e9 ocitnou uprost\u0159ed rva\u010dek nebo st\u0159et\u016f a druh\u00fd den r\u00e1no mo\u017en\u00e1 skon\u010d\u00ed v novin\u00e1ch, proto\u017ee fanou\u0161ci sponzorovan\u00e9ho t\u00fdmu zp\u016fsobili naru\u0161en\u00ed ve\u0159ejn\u00e9ho po\u0159\u00e1dku.<\/li>\n<li class=\"ai-optimize-12\"><strong>Mistrovstv\u00ed sv\u011bta jsou putovn\u00ed komunika\u010dn\u00ed platformy<\/strong>. \u0160ampion\u00e1ty jako <strong>MotoGP<\/strong> a <strong>Formule 1<\/strong> se zhruba ka\u017ed\u00fdch 15 dn\u00ed konaj\u00ed v jin\u00e9 zemi. Pro spole\u010dnosti, kter\u00e9 maj\u00ed mezin\u00e1rodn\u00ed ambice, z\u00e1kazn\u00edky rozeset\u00e9 po r\u016fzn\u00fdch koutech sv\u011bta nebo ambice roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed za hranice, maj\u00ed tyto aspekty obrovskou hodnotu. Nejen to, ale i fanou\u0161ci jsou n\u00e1sledn\u011b rozm\u00edst\u011bni po cel\u00e9m sv\u011bt\u011b, co\u017e umo\u017e\u0148uje jednotnou a homogenn\u00ed komunika\u010dn\u00ed strategii.<\/li>\n<li class=\"ai-optimize-13\"><strong>\u010cetnost: 9 m\u011bs\u00edc\u016f v roce, ka\u017ed\u00fd rok, po cel\u00e9m sv\u011bt\u011b<\/strong>. N\u011bkter\u00e9 z v\u00fd\u0161e uveden\u00fdch rys\u016f (mezin\u00e1rodnost a dobr\u00e1 organizace) jsou spole\u010dn\u00e9 i dal\u0161\u00edm mimo\u0159\u00e1dn\u011b v\u00fdznamn\u00fdm sportovn\u00edm ud\u00e1lostem, jako je Super Bowl, <strong>olympijsk\u00e9 hry,<\/strong> mistrovstv\u00ed sv\u011bta ve <strong>fotbale<\/strong>, nejd\u016fle\u017eit\u011bj\u0161\u00ed boxersk\u00e9 z\u00e1pasy atd. Tyto ud\u00e1losti v\u0161ak p\u0159edstavuj\u00ed probl\u00e9m z \u010dasov\u00e9ho a logistick\u00e9ho hlediska: <strong>olympijsk\u00e9 hry<\/strong> a mistrovstv\u00ed sv\u011bta se konaj\u00ed jednou za \u010dty\u0159i roky, zat\u00edmco <strong>Super Bowl<\/strong> trv\u00e1 pouze jedno odpoledne&#8230; <strong>Formule 1 a MotoGP<\/strong> maj\u00ed naopak velmi dlouh\u00e9 sez\u00f3ny, kter\u00e9 trvaj\u00ed v\u00edce ne\u017e dev\u011bt m\u011bs\u00edc\u016f v roce, a to ka\u017ed\u00fd rok.<\/li>\n<\/ul>\n<p class=\"ai-optimize-14\">M\u016f\u017eete se tedy vydat za sv\u00fdm sou\u010dasn\u00fdm i budouc\u00edm z\u00e1kazn\u00edkem p\u0159\u00edmo na jeho dvorek.<\/p>\n<p class=\"ai-optimize-15\">Pokud v\u00e1s n\u011bco zaj\u00edm\u00e1, nev\u00e1hejte se na n\u00e1s obr\u00e1tit na <strong>adrese info@rtrsports.com<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8222;Pro\u010d m\u00e1te tolik p\u0159\u00edpad\u016f z motoristick\u00e9ho sportu?&#8222; To je \u010dast\u00e1 ot\u00e1zka t\u011bch, kte\u0159\u00ed n\u00e1m volaj\u00ed poprv\u00e9, a i kdy\u017e se s n\u011bk\u00fdm setk\u00e1me, ot\u00e1zka je \u010dasto stejn\u00e1. Je to tak: velmi \u010dasto pracujeme v oblasti motoristick\u00e9ho sportu, a\u0165 u\u017e v r\u016fzn\u00fdch typech sponzoringu nebo v pohostinsk\u00fdch programech prost\u0159ednictv\u00edm licenc\u00ed a v\u011bt\u0161inou v MotoGP nebo Formuli [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro\u010d pracujeme v motoristick\u00e9m sportu<\/title>\n<meta name=\"description\" content=\"Jsme sponzorsk\u00e1 agentura pro motoristick\u00fd sport. 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Objevte v\u00edce!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-in-motorsports\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/crutchlow_2018-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Co n\u00e1s vede k tomu, \u017ee tak \u010dasto pracujeme v motorsportu. \u010cty\u0159i prodejn\u00ed body, kter\u00e9 n\u00e1s p\u0159esv\u011bd\u010dily\",\"datePublished\":\"2025-07-16T10:17:54+00:00\",\"dateModified\":\"2025-07-16T10:22:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/\"},\"wordCount\":720,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/crutchlow_2018-6.jpg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/\",\"name\":\"Pro\u010d pracujeme v motoristick\u00e9m sportu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-in-motorsports\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/crutchlow_2018-6.jpg\",\"datePublished\":\"2025-07-16T10:17:54+00:00\",\"dateModified\":\"2025-07-16T10:22:18+00:00\",\"description\":\"Jsme sponzorsk\u00e1 agentura pro motoristick\u00fd sport. 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