{"id":297022,"date":"2025-07-16T12:37:10","date_gmt":"2025-07-16T10:37:10","guid":{"rendered":"https:\/\/rtrsports.com\/4-problemy-se-sponzoringem-motogp-a-motorsportu-a-jejich-reseni\/"},"modified":"2025-07-16T12:41:57","modified_gmt":"2025-07-16T10:41:57","slug":"4-problemy-se-sponzoringem-motogp-a-motorsportu-a-jejich-reseni","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/jak-funguje-sponzoring-motoristickeho-sportu\/","title":{"rendered":"4 probl\u00e9my se sponzoringem MotoGP a motorsportu a jejich \u0159e\u0161en\u00ed"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><span style=\"font-weight: 400;\">Na rozd\u00edl od tradi\u010dn\u00ed komunika\u010dn\u00ed kampan\u011b, <\/span><a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"><strong>sponzoring v motorsportu<\/strong><\/a> mus\u00ed b\u00fdt \u0159\u00edzeno. Je t\u0159eba sledovat nejen celkov\u00fd pl\u00e1n, ale tak\u00e9 des\u00edtky aktivit spojen\u00fdch se sponzorsk\u00fdm programem, kter\u00e9 je t\u0159eba pe\u010dliv\u011b zpracovat. Jen pro p\u0159\u00edklad:<\/p>\n<ul>\n<li class=\"ai-optimize-7\"><strong>Host\u00e9 na trati<\/strong><\/li>\n<li class=\"ai-optimize-8\"><strong>Pou\u017eit\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-show-bikes\/\">p\u0159edv\u00e1d\u011bc\u00edho<\/a> kola<\/strong><\/li>\n<li class=\"ai-optimize-9\"><strong>Jezdec na akci Pr<\/strong><\/li>\n<li class=\"ai-optimize-10\"><strong><strong>V\u00fdroba co-brandovan\u00e9ho merchandisingu<\/strong><\/strong><\/li>\n<\/ul>\n<p class=\"ai-optimize-11\">Podle na\u0161ich zku\u0161enost\u00ed existuj\u00ed \u010dty\u0159i hlavn\u00ed probl\u00e9my spojen\u00e9 se sponzorsk\u00fdm programem MotoGP nebo motorsportu. Zkusme se na n\u011b pod\u00edvat.<\/p>\n<h2 class=\"ai-optimize-12\"><strong>1) Sponzoring v motoristick\u00e9m sportu mus\u00ed b\u00fdt \u0159\u00edzen<\/strong><\/h2>\n<p class=\"ai-optimize-13\">Mo\u017enost m\u00edt na z\u00e1vodech <strong>MotoGP<\/strong> hosty je fantastick\u00e1, ale proto\u017ee teleportace nen\u00ed v dne\u0161n\u00ed dob\u011b je\u0161t\u011b samoz\u0159ejmost\u00ed, je t\u0159eba p\u0159idat ur\u010dit\u00e9 logistick\u00e9 \u00fasil\u00ed, aby se tam host\u00e9 dostali&#8230; Tak\u017ee od pozv\u00e1nky p\u0159es dopravn\u00ed prost\u0159edky, hotely a\u017e po doprovodn\u00e9 akce, jako jsou ve\u010de\u0159e a z\u00e1bava, abychom jmenovali alespo\u0148 n\u011bkter\u00e9.<\/p>\n<p class=\"ai-optimize-14\">Z\u00e1vody se n\u011bkdy konaj\u00ed v oblastech, kter\u00e9 nemus\u00ed b\u00fdt bohat\u00e9 na hotely, tak\u017ee je t\u0159eba pl\u00e1novat p\u0159edem a dob\u0159e zn\u00e1t zem\u011bpisnou oblast, abyste z\u00edskali dobr\u00e9 \u0159e\u0161en\u00ed. Tot\u00e9\u017e plat\u00ed pro dobr\u00e9 restaurace nebo ty \u010dern\u00e9 dod\u00e1vky <strong>Mercedes<\/strong>, kter\u00e9 vyvol\u00e1vaj\u00ed tak dobr\u00fd firemn\u00ed pocit. Dal\u0161\u00ed p\u0159\u00edklady p\u0159esko\u010d\u00edm; jist\u011b si dovedete p\u0159edstavit, \u017ee s realizac\u00ed ka\u017ed\u00e9 aktivity a s maxim\u00e1ln\u00edm vyu\u017eit\u00edm<strong> sponzoringu motorsportu<\/strong> je pom\u011brn\u011b dost pr\u00e1ce.<\/p>\n<h2 class=\"ai-optimize-15\"><strong>2) Existuje tolik p\u0159\u00edle\u017eitost\u00ed, \u017ee by to mohlo b\u00fdt ohromuj\u00edc\u00ed. <\/strong><\/h2>\n<p class=\"ai-optimize-16\">V n\u00e1vaznosti na 4 p\u0159\u00edklady jsem to ud\u011blal tak, abyste mohli pou\u017e\u00edvat t\u00fdm nebo jezdce v nes\u010detn\u00fdch aktivit\u00e1ch&#8230;.. Mo\u017en\u00e1 a\u017e p\u0159\u00edli\u0161 mnoho, pokud nem\u00e1te <strong><a href=\"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/\">jasn\u00fd pl\u00e1n<\/a><\/strong>. Je to podobn\u00e9, jako kdy\u017e se vyd\u00e1te do obchodn\u00edho centra v <strong>USA<\/strong> a hled\u00e1te n\u011bjak\u00fd v\u00fdrobek; je velmi pravd\u011bpodobn\u00e9, \u017ee skon\u010d\u00edte p\u0159ed nekone\u010dn\u00fdm reg\u00e1lem podobn\u00fdch v\u00fdrobk\u016f. Na za\u010d\u00e1tku to m\u016f\u017ee b\u00fdt ohromuj\u00edc\u00ed. Chv\u00edli trv\u00e1, ne\u017e se v uli\u010dce zorientujete, a s n\u00ed se nau\u010d\u00edte ocenit v\u011bt\u0161\u00ed v\u00fdb\u011br s motorsport sponzoringem.<\/p>\n<h2 class=\"ai-optimize-17\"><strong>3) Lid\u00e9 si st\u00e1le mysl\u00ed, \u017ee sponzoring v motorsportu nelze m\u011b\u0159it. <\/strong><\/h2>\n<p class=\"ai-optimize-18\">Jedn\u00e1 se o<strong> fale\u0161n\u00fd probl\u00e9m;<\/strong> existuj\u00ed <strong>spole\u010dnosti, kter\u00e9 jsou schopny m\u011b\u0159it n\u00e1vratnost investic z<\/strong> hlediska komer\u010dn\u00edho zviditeln\u011bn\u00ed (kolik jsem m\u011bl utratit, abych z\u00edskal stejn\u00e9 zviditeln\u011bn\u00ed?) a jak sponzoring ovliv\u0148uje hospod\u00e1\u0159sk\u00fd v\u00fdsledek. Jednou z t\u011bchto spole\u010dnost\u00ed je<strong> Nielsen Sport <\/strong>.<\/p>\n<h2 class=\"ai-optimize-19\"><strong>4) Nejistota sportovn\u00edho v\u00fdkonu\/dopingu\/diskvalifikace <\/strong><\/h2>\n<p class=\"ai-optimize-20\"><strong><a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\/\">Pokud t\u00fdm, kter\u00e9mu fand\u00edte, nevyhr\u00e1v\u00e1 nebo nep\u0159edv\u00e1d\u00ed v\u00fdkony, v jak\u00e9 jste doufali, neznamen\u00e1 to, \u017ee se v\u00e1m neda\u0159\u00ed.<\/a><\/strong> neznamen\u00e1 to, \u017ee marketingov\u00e9 v\u00fdsledky budou nutn\u011b \u0161patn\u00e9. Pokud jsou va\u0161e marketingov\u00e9 aktivity dob\u0159e napl\u00e1novan\u00e9, m\u016f\u017eete st\u00e1le skl\u00edzet skv\u011bl\u00e9 v\u00fdsledky&#8230;.. Je v\u0161ak pravda, \u017ee v\u00edt\u011bzstv\u00ed s sebou v\u017edy p\u0159in\u00e1\u0161\u00ed velk\u00fd bonus.<\/p>\n<p class=\"ai-optimize-21\"><strong>V\u00e1\u0161e\u0148 pro sport dok\u00e1\u017ee vytvo\u0159it siln\u00e9 pouto mezi fanou\u0161ky a t\u00fdmem\/jezdci. <\/strong>Aby bylo jasn\u00e9, o \u010dem mluv\u00edm, pou\u017eiji jako p\u0159\u00edklad dv\u011b velk\u00e9 italsk\u00e9 sportovn\u00ed ikony: Ferrari a Inter. \u0158ekl byste, \u017ee vztah mezi p\u0159\u00edznivci Ferrari a Interu a jejich milovan\u00fdm t\u00fdmem oslabil? Nemysl\u00edm si to. Roky str\u00e1ven\u00e9 na stadionech sn\u00e1\u0161en\u00edm ho\u0159k\u00fdch zklam\u00e1n\u00ed nebo na trat\u00edch p\u0159edj\u00ed\u017ed\u011bn\u00fdch st\u0159\u00edbrn\u00fdmi \u0161\u00edpy&#8230; bez nejistoty a p\u0159ehodnocov\u00e1n\u00ed.<\/p>\n<p class=\"ai-optimize-22\">Mysl\u00edm, \u017ee p\u0159\u00edtel, man\u017eelka nebo man\u017eel nemaj\u00ed stejn\u00fd prosp\u011bch. Na druhou stranu, abych potvrdil, co jsem napsal, Ferrari a Inter jsou schopny ka\u017edoro\u010dn\u011b p\u0159il\u00e1kat prvot\u0159\u00eddn\u00ed sponzory, co\u017e sv\u011bd\u010d\u00ed o tom, \u017ee atraktivita obou italsk\u00fdch celk\u016f nekles\u00e1 a \u017ee jsou vynikaj\u00edc\u00edm marketingov\u00fdm n\u00e1strojem. \u0158ekn\u011bme, \u017ee<a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\"><strong> sponzorov\u00e1n\u00ed t\u00fdmu MotoGP<\/strong><\/a> je jako st\u00e1t se \u010dlenem exkluzivn\u00edho klubu; setk\u00e1v\u00e1te se s lidmi a budujete vztah, n\u011bkdy uzav\u0159ete dohodu a tu a tam vyhrajete. Pokud je sponzorsk\u00fd bal\u00ed\u010dek spr\u00e1vn\u011b sestaven, v\u017edy dos\u00e1hnete pozitivn\u00ed n\u00e1vratnosti investic.<\/p>\n<p class=\"ai-optimize-23\"><strong>Doping &#8211; to<\/strong>je skute\u010dn\u00fd probl\u00e9m ka\u017ed\u00e9ho sportu. Abyste toto riziko pokryli, mus\u00edte svou spole\u010dnost chr\u00e1nit na smluvn\u00ed \u00farovni a do smlouvy vlo\u017eit vysok\u00e9 sankce. A to bu\u010f pro p\u0159\u00edpad, \u017ee t\u00fdm nebo sportovec bude diskvalifikov\u00e1n.<\/p>\n<p class=\"ai-optimize-24\">Pro p\u0159\u00edpad, \u017ee by takov\u00e1 mimo\u0159\u00e1dn\u00e1 ud\u00e1lost nastala, mus\u00ed b\u00fdt k dispozici havarijn\u00ed pl\u00e1n. PR agentura a komunika\u010dn\u00ed pracovn\u00edk spole\u010dnosti by m\u011bli p\u0159edem prozkoumat jak\u00fdkoli sc\u00e9n\u00e1\u0159 a budou p\u0159ipraveni minimalizovat \u0161kody.<\/p>\n<h2 class=\"ai-optimize-25\"><strong>Sponzoring MotoGP: jak p\u0159ekonat tyto probl\u00e9my<\/strong><\/h2>\n<h3 class=\"ai-optimize-26\"><strong>1) Spolupracujte se <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sportovni-marketingove-agentury-kompetence\/\">sportovn\u00ed marketingovou agenturou<\/a>, nemus\u00ed to b\u00fdt nutn\u011b RTR Sports, ale mus\u00ed to b\u00fdt odborn\u00edk v oblasti, do kter\u00e9 vstupujete. <\/strong><\/h3>\n<p class=\"ai-optimize-27\">N\u011bkdo, kdo zn\u00e1 hr\u00e1\u010de a pravidla hry a kdo v\u00e1s ochr\u00e1n\u00ed p\u0159ed chybami, n\u011bkdo, kdo v\u00e1m u\u0161et\u0159\u00ed \u010das a pen\u00edze. Skv\u011bl\u00ed profesion\u00e1lov\u00e9 v jin\u00fdch oblastech, ale bez kilometr\u016f v paddocku, pot\u0159ebuj\u00ed \u010das, aby z\u00edskali pot\u0159ebn\u00e9 zku\u0161enosti pot\u0159ebn\u00e9 pro \u0159\u00edzen\u00ed slo\u017eit\u00fdch program\u016f, kter\u00e9 je t\u0159eba implementovat v r\u00e1mci jin\u00e9 sout\u011b\u017ee, kter\u00e1 m\u00e1 jin\u00e9 priority ne\u017e ta va\u0161e a pevn\u00fd harmonogram postaven\u00fd na z\u00e1vodech, kter\u00e9 se maj\u00ed vys\u00edlat v ur\u010dit\u00e9m \u010dase. Nevylu\u010dujte je; jen je podpo\u0159te n\u011bk\u00fdm, kdo se dok\u00e1\u017ee vyvarovat chybn\u00fdch krok\u016f a je schopen rozpoznat v\u0161echny nadch\u00e1zej\u00edc\u00ed p\u0159\u00edle\u017eitosti.<\/p>\n<h3 class=\"ai-optimize-28\"><strong>2) Tot\u00e9\u017e plat\u00ed pro bod 2 (ohromuj\u00edc\u00ed). Spolupracujte s agenturou pro sportovn\u00ed marketing <\/strong><\/h3>\n<p class=\"ai-optimize-29\">Doporu\u010duji v\u00e1m, abyste si agenturu vybrali na z\u00e1klad\u011b jej\u00ed historie p\u0159\u00edpad\u016f. Jsem si jist\u00fd, \u017ee agentura v\u00e1m bude schopna navrhnout, kter\u00e9 aktivity jsou realizovateln\u011bj\u0161\u00ed, s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed \u00fasp\u011bchu a kter\u00e9 lze hladce prov\u00e9st. V\u017edy berte v \u00favahu, \u017ee pracovn\u00edci t\u00fdmu a jezdci maj\u00ed b\u011bhem roku pevn\u00fd kalend\u00e1\u0159 diktovan\u00fd 19 z\u00e1vody a nabit\u00fd program, kdy\u017e jsou na trati.<\/p>\n<h3 class=\"ai-optimize-30\">3) <strong>Zva\u017ete najmut\u00ed nez\u00e1visl\u00e9 agentury pro m\u011b\u0159en\u00ed sponzoringu v motoristick\u00e9m sportu.<\/strong><\/h3>\n<p class=\"ai-optimize-31\"><strong>Je velmi pravd\u011bpodobn\u00e9, \u017ee v\u00e1m t\u00fdmy poskytnou n\u011bjak\u00e9 zpr\u00e1vy.<\/strong> Obecn\u011b tyto zpr\u00e1vy obsahuj\u00ed obchodn\u00ed hodnocen\u00ed \u010dasu v sekund\u00e1ch, kter\u00fd v\u00e1\u0161 t\u00fdm z\u00edskal, a p\u0159ehled\/hodnocen\u00ed digit\u00e1ln\u00edch aktivit, kter\u00e9 t\u00fdm prov\u00e1d\u00ed na r\u016fzn\u00fdch platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed. Pokud chcete hr\u00e1t na jistotu, m\u016f\u017eete se obr\u00e1tit na n\u011bkterou z nez\u00e1visl\u00fdch agentur, kter\u00e9 se t\u00edmto zab\u00fdvaj\u00ed, nap\u0159. na Nielsen Sports (pokud pot\u0159ebujete kontakty, zeptejte se n\u00e1s). Pokud nav\u00edc pl\u00e1nujete velk\u00fd sponzoring, m\u016f\u017eete si nechat ud\u011blat ex-ante pr\u016fzkum, abyste analyzovali, jak moc byly oblasti, kter\u00e9 kupujete, v p\u0159edchoz\u00edch dvou nebo t\u0159ech letech vid\u011bt, abyste m\u011bli p\u0159ibli\u017enou n\u00e1vratnost investice (samoz\u0159ejm\u011b mus\u00edte vz\u00edt v \u00favahu, \u017ee ka\u017ed\u00e1 sportovn\u00ed sez\u00f3na je jin\u00e1, tak\u017ee je nutn\u00e9, aby v\u00e1m n\u011bkdo z cirkusu poradil s potenci\u00e1ln\u00ed konkurenceschopnost\u00ed t\u00fdmu). T\u00edmto zp\u016fsobem budete l\u00e9pe vybaveni pro diskusi o rozpo\u010dtu s t\u00fdmem a uvnit\u0159 va\u0161\u00ed organizace.<\/p>\n<h3 class=\"ai-optimize-32\"><strong>4) <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-agreement-models\/\">Velk\u00fd pr\u00e1vn\u00edk &#8211;<\/a>odv\u011btv\u00ed m\u00e1 sv\u00e1 specifika<\/strong><\/h3>\n<p class=\"ai-optimize-33\">I nadn\u00e1rodn\u00ed spole\u010dnosti mus\u00ed vyu\u017e\u00edt slu\u017eeb odborn\u00edka na dan\u00e9 odv\u011btv\u00ed; pokud jejich pr\u00e1vn\u00ed t\u00fdm nezahrnuje n\u011bkoho, kdo se specializuje na sport, je lep\u0161\u00ed po\u017e\u00e1dat o podporu specialistu, kter\u00fd je schopen prov\u011b\u0159it a pokr\u00fdt v\u0161echna rizika.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na rozd\u00edl od tradi\u010dn\u00ed komunika\u010dn\u00ed kampan\u011b, sponzoring v motorsportu mus\u00ed b\u00fdt \u0159\u00edzeno. Je t\u0159eba sledovat nejen celkov\u00fd pl\u00e1n, ale tak\u00e9 des\u00edtky aktivit spojen\u00fdch se sponzorsk\u00fdm programem, kter\u00e9 je t\u0159eba pe\u010dliv\u011b zpracovat. Jen pro p\u0159\u00edklad: Host\u00e9 na trati Pou\u017eit\u00ed p\u0159edv\u00e1d\u011bc\u00edho kola Jezdec na akci Pr V\u00fdroba co-brandovan\u00e9ho merchandisingu Podle na\u0161ich zku\u0161enost\u00ed existuj\u00ed \u010dty\u0159i hlavn\u00ed probl\u00e9my spojen\u00e9 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-297022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 probl\u00e9my se sponzoringem MotoGP a motorsportu a jejich \u0159e\u0161en\u00ed<\/title>\n<meta name=\"description\" content=\"Na rozd\u00edl od tradi\u010dn\u00ed komunika\u010dn\u00ed kampan\u011b mus\u00ed b\u00fdt sponzoring v motorsportu \u0159\u00edzen. Je t\u0159eba sledovat nejen obecn\u00fd pl\u00e1n, ale i des\u00edtky \u010dinnost\u00ed spojen\u00fdch se sponzorsk\u00fdm programem, kter\u00e9 je t\u0159eba pe\u010dliv\u011b zpracovat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-funguje-sponzoring-motoristickeho-sportu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 probl\u00e9my se sponzoringem MotoGP a motorsportu a jejich \u0159e\u0161en\u00ed\" \/>\n<meta property=\"og:description\" content=\"Na rozd\u00edl od tradi\u010dn\u00ed komunika\u010dn\u00ed kampan\u011b mus\u00ed b\u00fdt sponzoring v motorsportu \u0159\u00edzen. 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