{"id":297347,"date":"2025-07-16T17:32:24","date_gmt":"2025-07-16T15:32:24","guid":{"rendered":"https:\/\/rtrsports.com\/dobre-duvody-proc-se-rozhodnout-pro-sponzoring-motogp\/"},"modified":"2025-07-16T17:36:05","modified_gmt":"2025-07-16T15:36:05","slug":"dobre-duvody-proc-se-rozhodnout-pro-sponzoring-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/dobre-duvody-proc-se-rozhodnout-pro-sponzoring-motogp\/","title":{"rendered":"Dobr\u00e9 d\u016fvody, pro\u010d se rozhodnout pro sponzoring MotoGP"},"content":{"rendered":"<h2 class=\"ai-optimize-6\">Spole\u010dnost <strong>RTR Sports Marketing<\/strong> se od roku 1995 zam\u011b\u0159uje na <strong>sponzoring v MotoGP <\/strong>a marketing v motorsportu.<\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">V RTR se specializujeme na poskytov\u00e1n\u00ed poradensk\u00fdch slu\u017eeb spole\u010dnostem a zna\u010dk\u00e1m, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport jako komunika\u010dn\u00ed n\u00e1stroj, se zam\u011b\u0159en\u00edm na. <a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"><strong>sponzorstv\u00ed MotoGP<\/strong><\/a>, ani\u017e bychom v\u0161ak opom\u00edjeli jin\u00e9 discipl\u00edny. Jsme nez\u00e1vislou <a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>Marketingov\u00e1 agentura pro motoristick\u00fd sport<\/strong> <\/a>od sam\u00e9ho po\u010d\u00e1tku sv\u00e9 existence; na\u0161im z\u00e1kazn\u00edk\u016fm m\u016f\u017eeme poskytnout velkou v\u00fdhodu p\u0159\u00edstupu ke v\u0161em sport\u016fm, sportovc\u016fm a ud\u00e1lostem bez jak\u00fdchkoli v\u00fdhrad \u010di p\u0159ek\u00e1\u017eek. Na\u0161e portfolio p\u0159\u00edle\u017eitost\u00ed sah\u00e1 od <strong>golfu<\/strong> po <strong>fotbal<\/strong>, od <strong>mistrovstv\u00ed Evropy v plav\u00e1n\u00ed<\/strong> a\u017e po <strong>turnaj ve Wimbledonu<\/strong>, a to na z\u00e1klad\u011b c\u00edl\u016f zna\u010dky a obchodu.<\/p>\n<h3 class=\"ai-optimize-8\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/motogp-4185832_1280-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21476\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/motogp-4185832_1280-3.jpg\" alt=\"Valentino-rossi-sponzor\" width=\"600\" height=\"400\" \/><\/a><\/h3>\n<h3 class=\"ai-optimize-9\">Sponzoring MotoGP: Pro\u010d?<\/h3>\n<p class=\"ai-optimize-10\">Jak na\u0161e portfolio a historie p\u0159\u00edpad\u016f \u0159\u00e1dn\u011b dokumentuj\u00ed, velmi velk\u00e1 \u010d\u00e1st na\u0161eho podnik\u00e1n\u00ed je zam\u011b\u0159ena na motoristick\u00fd sport, konkr\u00e9tn\u011b na <strong>mistrovstv\u00ed sv\u011bta MotoGP<\/strong>. Zdaleka se nejedn\u00e1 o un\u00e1hlenou volbu nebo osobn\u00ed preferenci; ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f <strong>doporu\u010dujeme na\u0161im z\u00e1kazn\u00edk\u016fm mistrovstv\u00ed sv\u011bta v motorsportu z d\u016fvod\u016f spojen\u00fdch s marketingem, zviditeln\u011bn\u00edm a obchodn\u00edm dopadem<\/strong>. Pr\u00e1v\u011b tyto d\u016fvody jsou p\u0159edm\u011btem tohoto p\u0159\u00edsp\u011bvku, proto\u017ee poskytuj\u00ed odpov\u011b\u010f na veled\u016fle\u017eitou ot\u00e1zku: &#8222;<strong>Pro\u010d by si spole\u010dnost nebo zna\u010dka m\u011bla pro svou marketingovou strategii vybrat pr\u00e1v\u011b MotoGP a st\u00e1t se sponzorem MotoGP?&#8220;.<\/strong><\/p>\n<h3 class=\"ai-optimize-11\">Viditelnost<\/h3>\n<p class=\"ai-optimize-12\">Jednou z hlavn\u00edch a nejz\u0159eteln\u011bj\u0161\u00edch motivac\u00ed pro volbu MotoGP jako obchodn\u00edho n\u00e1stroje je <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-audience-fans\/\"><strong>mimo\u0159\u00e1dn\u00e1 viditelnost<\/strong>: <strong>207 zem\u00ed p\u0159ij\u00edm\u00e1 p\u0159\u00edm\u00fd televizn\u00ed sign\u00e1l<\/strong><\/a> v celkov\u00e9m po\u010dtu <strong>20 227 vys\u00edlac\u00edch hodin ro\u010dn\u011b po cel\u00e9m sv\u011bt\u011b,<\/strong> <strong>z toho<\/strong> t\u00e9m\u011b\u0159 <strong>60 % v p\u0159\u00edm\u00e9m p\u0159enosu<\/strong>. Tento obrovsk\u00fd dosah, kter\u00fd \u010din\u00ed <strong>428 milion\u016f dom\u00e1cnost\u00ed osloven\u00fdch<\/strong> v pr\u016fb\u011bhu cel\u00e9 sez\u00f3ny, je pak v ka\u017ed\u00e9 zemi p\u0159izp\u016fsoben tak, aby respektoval m\u00edstn\u00ed jazyk i zvyklosti a televizn\u00ed n\u00e1vyky div\u00e1k\u016f. Na zaji\u0161t\u011bn\u00ed vysoce homogenn\u00edho medi\u00e1ln\u00edho pokryt\u00ed se pod\u00edl\u00ed celkem <strong>9 454<\/strong> z\u00e1stupc\u016f <strong>televiz\u00ed, \u010dasopis\u016f <\/strong>a webzin\u016f z 59 r\u016fzn\u00fdch zem\u00ed.<\/p>\n<h3 class=\"ai-optimize-13\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/misano-1665913_1280-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21478\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/misano-1665913_1280-2.jpg\" alt=\"vr46-sponzor\" width=\"600\" height=\"400\" \/><\/a><\/h3>\n<h3 class=\"ai-optimize-14\">Mezin\u00e1rodnost<\/h3>\n<p class=\"ai-optimize-15\">Na rozd\u00edl od tradi\u010dn\u011b koncipovan\u00fdch n\u00e1rodn\u00edch \u0161ampion\u00e1t\u016f (nap\u0159\u00edklad italsk\u00e9 Premier League &#8222;Serie A&#8220; a italsk\u00e9ho basketbalov\u00e9ho nebo volejbalov\u00e9ho mistrovstv\u00ed) maj\u00ed velk\u00e9 s\u00e9rie motoristick\u00fdch sport\u016f, jako je Formule 1 nebo MotoGP, mimo\u0159\u00e1dn\u011b atraktivn\u00ed mezin\u00e1rodn\u00ed charakter a jsou geograficky pr\u016f\u0159ezov\u00e9 pro spole\u010dnosti a zna\u010dky, kter\u00e9 podnikaj\u00ed nebo maj\u00ed z\u00e1kazn\u00edky v r\u016fzn\u00fdch \u010d\u00e1stech sv\u011bta. Nejde jen o celosv\u011btov\u00e9 zviditeln\u011bn\u00ed (Premier League a NBA maj\u00ed tak\u00e9 div\u00e1ky ve v\u0161ech koutech planety), ale o mo\u017enost m\u00edt <strong>putovn\u00ed komunika\u010dn\u00ed platformu,<\/strong> kter\u00e1 se t\u00e9m\u011b\u0159 ka\u017edou druhou ned\u011bli fyzicky p\u0159esune do nov\u00e9 zem\u011b. Nejpopul\u00e1rn\u011bj\u0161\u00ed dvoukolov\u00fd \u0161ampion\u00e1t cestuje na <strong>4 kontinenty, aby b\u011bhem t\u00e9to 9 m\u011bs\u00edc\u016f trvaj\u00edc\u00ed sout\u011b\u017ee absolvoval 19 pl\u00e1novan\u00fdch z\u00e1vod\u016f<\/strong>, a nab\u00edz\u00ed pohostinnost a aktiva\u010dn\u00ed p\u0159\u00edle\u017eitosti na m\u00edst\u011b ve \u0160pan\u011blsku, Austr\u00e1lii, Spojen\u00fdch st\u00e1tech, It\u00e1lii, Argentin\u011b a Malajsii.<\/p>\n<h3 class=\"ai-optimize-16\">Profil publika<\/h3>\n<p class=\"ai-optimize-17\">Div\u00e1ci MotoGP jsou <strong>mlad\u00ed, r\u016fznorod\u00ed a velmi loaj\u00e1ln\u00ed<\/strong>: pat\u0159\u00ed mezi n\u011b <strong>\u017eeny (30 %)<\/strong>, v\u00edce ne\u017e <strong>70 % je mlad\u0161\u00edch 35 let<\/strong> a div\u00e1ci sleduj\u00ed&#8230; <a href=\"https:\/\/rtrsports.co.uk\/blog\/download-motoe-formula-e-calendar\/\"><strong>14 z 19 z\u00e1vod\u016f<\/strong><\/a> a v pr\u016fm\u011bru sleduj\u00ed v\u0161echny z\u00e1vody, kter\u00e9 jsou seri\u00e1lu po celou sez\u00f3nu velmi naklon\u011bny. B\u011b\u017en\u00ed div\u00e1ci jsou nav\u00edc obvykle dlouhodob\u00fdmi div\u00e1ky: obvykle sleduj\u00ed <strong>MotoGP vytrvale v\u00edce ne\u017e 11 let<\/strong> a za\u0159adili ji mezi rodinn\u00e9 ritu\u00e1ly. 70 % dotazovan\u00e9ho vzorku sleduje z\u00e1vodn\u00ed v\u00edkend s p\u0159\u00e1teli a rodinn\u00fdmi p\u0159\u00edslu\u0161n\u00edky, a kdy\u017e se jdou pod\u00edvat na z\u00e1vody Grand Prix v p\u0159\u00edm\u00e9m p\u0159enosu, d\u011blaj\u00ed to ve skupin\u00e1ch po 4 lidech. V tomto smyslu se profil div\u00e1ka <strong>MotoGP<\/strong> p\u0159\u00edli\u0161 neli\u0161\u00ed od profilu div\u00e1k\u016f, kte\u0159\u00ed o z\u00e1vodn\u00edch ned\u011bl\u00edch masov\u011b zapl\u0148uj\u00ed <strong>okruhy<\/strong>. I v tomto p\u0159\u00edpad\u011b jsou b\u011b\u017en\u00ed div\u00e1ci mlad\u0161\u00ed 35 let, ale mu\u017esk\u00e1 slo\u017eka stoup\u00e1 na t\u00e9m\u011b\u0159 80 % a po\u010det div\u00e1k\u016f, kte\u0159\u00ed deklaruj\u00ed<strong> z\u00e1m\u011br j\u00edt na z\u00e1vod i p\u0159\u00ed\u0161t\u00ed rok, se rovn\u00e1 93 %<\/strong>.<\/p>\n<h3 class=\"ai-optimize-18\">Sklon k n\u00e1kupu<\/h3>\n<p class=\"ai-optimize-19\">Velmi zaj\u00edmavou ot\u00e1zkou pro spole\u010dnosti, kter\u00e9 se rozhodnou pro <strong>sponzoring MotoGP<\/strong> jako obchodn\u00ed n\u00e1stroj, je <strong>dopad na hospod\u00e1\u0159sk\u00fd v\u00fdsledek<\/strong>, jin\u00fdmi slovy <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/\">zv\u00fd\u0161en\u00ed tr\u017eeb<\/a> v d\u016fsledku sponzorsk\u00e9 smlouvy. S ohledem na v\u00fd\u0161e uveden\u00e9 je d\u016fle\u017eit\u00e9 zd\u016fraznit, \u017ee <strong>\u0161ampion\u00e1t MotoGP<\/strong> je pro v\u0161echny partnersk\u00e9 spole\u010dnosti ohromuj\u00edc\u00ed <strong>obchodn\u00ed hnac\u00ed silou <\/strong>.<\/p>\n<p class=\"ai-optimize-20\">Pr\u016fzkum uk\u00e1zal, \u017ee div\u00e1ci <strong>MotoGP<\/strong> jsou velmi vn\u00edmav\u00ed a pozorn\u00ed v\u016f\u010di sponzor\u016fm t\u00e9to kategorie. Hodnoty tohoto sportu a komunika\u010dn\u00ed kapacita jsou takov\u00e9, \u017ee positioning zna\u010dky v\u016f\u010di ka\u017ed\u00e9mu potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi roste mnohem v\u00edce ne\u017e citliv\u011b. <strong>83 % div\u00e1k\u016f prohl\u00e1silo, \u017ee spojen\u00ed s MotoGP je dostate\u010dn\u011b dobr\u00fdm d\u016fvodem k tomu, aby dali zna\u010dce p\u0159ednost p\u0159ed jej\u00edm konkurentem (konkurenty)<\/strong>, a tot\u00e9\u017e plat\u00ed pro efekt vn\u00edman\u00fd ze sponzoringu. Nav\u00edc <strong>68 % dot\u00e1zan\u00fdch uvedlo, \u017ee si koupili v\u00fdrobek pr\u00e1v\u011b kv\u016fli tomu, \u017ee byl sponzorem dan\u00e9 kategorie<\/strong>.<\/p>\n<h3 class=\"ai-optimize-21\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/maquez-1665779_1280-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-21477\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/maquez-1665779_1280-2.jpg\" alt=\"marc-marquez-sponzor\" width=\"600\" height=\"400\" \/><\/a><\/h3>\n<h3 class=\"ai-optimize-22\">Hodnoty<\/h3>\n<p class=\"ai-optimize-23\">Pro lidi z <strong>marketingu<\/strong> byla v\u017edy velmi d\u016fle\u017eit\u00e1<a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\"> bl\u00edzkost oboru k<\/a> posl\u00e1n\u00ed, historii a vizi p\u0159\u00edslu\u0161n\u00e9 zna\u010dky. Velmi \u010dasto se o t\u011bchto t\u00e9matech ani v\u00fdslovn\u011b nemluv\u00ed, ale pro v\u011bt\u0161inu lid\u00ed jsou z\u0159ejm\u00e1 a ve sv\u011btle sd\u00edlen\u00e9ho znalostn\u00edho a kulturn\u00edho z\u00e1zem\u00ed se jev\u00ed jako p\u0159irozen\u00e1. To je nap\u0159\u00edklad d\u016fvod, pro\u010d jsou <strong>golf<\/strong> a <strong>jachting<\/strong> v\u0161eobecn\u011b spojov\u00e1ny s vysok\u00fdm ekonomick\u00fdm a soci\u00e1ln\u00edm profilem, zat\u00edmco ragby zt\u011bles\u0148uje hodnoty, jako je <strong>respekt, sportovn\u00ed chov\u00e1n\u00ed <\/strong>a <strong>t\u00fdmov\u00e1 pr\u00e1ce.<\/strong><\/p>\n<p class=\"ai-optimize-24\">Nyn\u00ed by m\u011blo b\u00fdt snadn\u00e9 pochopit, pro\u010d je <strong>sponzoring<\/strong> dob\u0159e strukturovan\u00fdch sport\u016f, jako je <strong>MotoGP<\/strong>, kter\u00e9 jsou bohat\u00e9 na jedine\u010dn\u00e9 a rozhodn\u011b mimo\u0159\u00e1dn\u00e9 zvl\u00e1\u0161tnosti, tak atraktivn\u00ed z hlediska komunikace<strong>. <\/strong>Kl\u00ed\u010dov\u00fdmi hodnotami nejd\u016fle\u017eit\u011bj\u0161\u00edho \u0161ampion\u00e1tu dvoukolek jsou zejm\u00e9na <strong>inovace, sv\u011b\u017eest, v\u00e1\u0161e\u0148, dynamika <\/strong>a <strong>technologie<\/strong>. A r\u00e1mec, v n\u011bm\u017e jsou nasazeny, je hluboce <strong>vzru\u0161uj\u00edc\u00ed<\/strong> a skv\u011ble z\u00e1bavn\u00fd.<\/p>\n<p class=\"ai-optimize-25\">Toto \u00fa\u017easn\u00e9 bohatstv\u00ed hodnot siln\u011b oslovuje spole\u010dnosti a <strong>zna\u010dky<\/strong> z r\u016fzn\u00fdch zdrojov\u00fdch odv\u011btv\u00ed: telefonn\u00ed spole\u010dnosti, kter\u00e9 si zakl\u00e1daj\u00ed na rychlosti p\u0159ipojen\u00ed, v\u00fdrobce maziv a pohonn\u00fdch hmot, kte\u0159\u00ed p\u011bj\u00ed chv\u00e1lu na sv\u016fj <strong>inovativn\u00ed<\/strong> produkt (produkty), velk\u00e9 <strong>televizn\u00ed s\u00edt\u011b <\/strong>a m\u00e9dia, kter\u00e1 vyu\u017e\u00edvaj\u00ed velmi vysokou <strong>technologii<\/strong> nat\u00e1\u010den\u00ed, a v\u00fdrobce po\u010d\u00edta\u010d\u016f, kte\u0159\u00ed nach\u00e1zej\u00ed podobnosti v oblasti masivn\u00edho technologick\u00e9ho rozvoje. V\u00fd\u010det m\u016f\u017ee pokra\u010dovat <strong>energetick\u00fdmi n\u00e1poji a zna\u010dkami v oblasti <\/strong><a href=\"https:\/\/rtrsports.com\/cs\/obleceni-moda-a-sport-kombinace-odolna-proti-selhani\/\"><strong>sportovn\u00edho oble\u010den\u00ed a \u017eivotn\u00edho stylu<\/strong><\/a> kter\u00e9 nach\u00e1zej\u00ed svou dokonalou c\u00edlovou skupinu v mlad\u00e9m a nad\u0161en\u00e9m publiku MotoGP, kter\u00e9 neust\u00e1le vyhled\u00e1v\u00e1 st\u00e1le nov\u00e9 produkty.<\/p>\n<p class=\"ai-optimize-26\">Chcete-li z\u00edskat v\u00edce informac\u00ed o <strong>sponzorstv\u00ed MotoGP <\/strong>, p\u0159e\u010dt\u011bte si \u010dl\u00e1nek.<strong><a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\"> Aktivace sponzoringu,<\/a><\/strong> a kontaktujte n\u00e1s na na\u0161\u00ed e-mailov\u00e9 adrese: <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a>.<\/p>\n<pre>Source: Repucom Deutschland\/Zenith Media\/Dorna Sources<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost RTR Sports Marketing se od roku 1995 zam\u011b\u0159uje na sponzoring v MotoGP a marketing v motorsportu. V RTR se specializujeme na poskytov\u00e1n\u00ed poradensk\u00fdch slu\u017eeb spole\u010dnostem a zna\u010dk\u00e1m, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat sport jako komunika\u010dn\u00ed n\u00e1stroj, se zam\u011b\u0159en\u00edm na. sponzorstv\u00ed MotoGP, ani\u017e bychom v\u0161ak opom\u00edjeli jin\u00e9 discipl\u00edny. Jsme nez\u00e1vislou Marketingov\u00e1 agentura pro motoristick\u00fd sport od sam\u00e9ho [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-297347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dobr\u00e9 d\u016fvody, pro\u010d sponzorovat MotoGP<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost RTR Sports Marketing se od roku 1995 zam\u011b\u0159uje na sponzoring v MotoGP a marketing v motoristick\u00e9m sportu.\" \/>\n<meta name=\"robots\" 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