{"id":297418,"date":"2025-07-16T17:55:22","date_gmt":"2025-07-16T15:55:22","guid":{"rendered":"https:\/\/rtrsports.com\/hlavni-sponzor-predni-sponzor-a-vedlejsi-sponzor-labyrint-definic\/"},"modified":"2025-07-16T18:02:24","modified_gmt":"2025-07-16T16:02:24","slug":"hlavni-sponzor-predni-sponzor-a-vedlejsi-sponzor-labyrint-definic","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/front-main-minor-sponsor-definition\/","title":{"rendered":"Hlavn\u00ed sponzor, p\u0159edn\u00ed sponzor a vedlej\u0161\u00ed sponzor: labyrint definic"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><strong>Hlavn\u00ed sponzor<\/strong>, <strong>top sponzor<\/strong>, <strong>titul\u00e1rn\u00ed sponzor<\/strong>, <strong>jmenn\u00fd sponzor<\/strong>, <strong>ofici\u00e1ln\u00ed sponzor<\/strong>, <strong>p\u0159edn\u00ed sponzor a<\/strong> <strong>men\u0161\u00ed sponzor<\/strong>: to jsou v\u0161echno <strong>typy sponzorstv\u00ed<\/strong>, kter\u00e9 pln\u00ed internet (a noviny), ale \u010dasto hroz\u00ed, \u017ee zavedou na scest\u00ed nov\u00e1\u010dky ve sv\u011bt\u011b sportovn\u00edho sponzorstv\u00ed nebo nejzv\u011bdav\u011bj\u0161\u00ed fanou\u0161ky.<\/p>\n<p class=\"ai-optimize-7\">Poj\u010fme se pod\u00edvat na definici t\u011bchto pojm\u016f, kter\u00e9 nakonec nejsou tak z\u00e1hadn\u00e9, a vyjasn\u011bme si v\u0161echny pochybnosti. N\u00e1zvy <a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\">jednotliv\u00fdch typ\u016f sponzoringu<\/a>, p\u0159esn\u011bji \u0159e\u010deno <strong>\u00farovn\u00ed,<\/strong> jsou ponech\u00e1ny na fantazii t\u011bch, kte\u0159\u00ed p\u0159ipravuj\u00ed <strong>sponzorsk\u00e9 bal\u00ed\u010dky<\/strong> (soubor pr\u00e1v, kter\u00e1 si sponzor od sportovn\u00edho t\u00fdmu nebo klubu kupuje).<\/p>\n<h2 class=\"ai-optimize-8\"><strong>Typy sponzorstv\u00ed: Ka\u017ed\u00fd si vybere n\u011bco podle sv\u00e9ho vkusu.<\/strong><\/h2>\n<p class=\"ai-optimize-9\">V\u00fd\u0161e uveden\u00fd seznam n\u00e1zv\u016f lze doplnit o dal\u0161\u00ed, jako je <strong>zlat\u00fd sponzor<\/strong>, <strong>st\u0159\u00edbrn\u00fd sponzor, <\/strong>bronzov\u00fd<strong> sponzor a platinov\u00fd sponzor &#8211; ned\u00e1vno<\/strong> jsem dokonce \u010detl <strong>kl\u00ed\u010dov\u00fd sponzor<\/strong>-, d\u00e1le technick\u00fd sponzor nebo technick\u00fd partner, sponzor \u0159ady, kter\u00fd je pom\u011brn\u011b popul\u00e1rn\u00ed, a mnoho dal\u0161\u00edch.<\/p>\n<p class=\"ai-optimize-10\">Prakticky ka\u017ed\u00fd typ sponzorsk\u00e9ho bal\u00ed\u010dku m\u00e1 n\u00e1zev, kter\u00fd se tv\u016frci bal\u00ed\u010dku nejv\u00edce l\u00edb\u00ed &#8230;&#8230; Co v\u0161ak bal\u00ed\u010dek obsahuje? To je rozhodn\u011b zaj\u00edmav\u011bj\u0161\u00ed aspekt ke zkoum\u00e1n\u00ed. Vezm\u011bme si p\u0159\u00edklad titul\u00e1rn\u00edch sponzor\u016f.<\/p>\n<h2 class=\"ai-optimize-11\"><strong>V\u00fdznam titul\u00e1rn\u00edho sponzora a z\u00e1kladn\u00edch pr\u00e1v zahrnut\u00fdch do sponzorsk\u00e9ho bal\u00ed\u010dku<\/strong><\/h2>\n<p class=\"ai-optimize-12\"><b>Titul\u00e1rn\u00ed sponzor<\/b> je hlavn\u00ed sponzor, <strong>ten nejd\u016fle\u017eit\u011bj\u0161\u00ed<\/strong>. Tento sponzor d\u00e1v\u00e1 <strong>t\u00fdmu jm\u00e9no a barvy<\/strong> (nap\u0159. Monster Energy Yamaha Team nebo Honda HRC Castrol Team), a jak je z\u0159ejm\u00e9, je nejv\u00edce vid\u011bt.<\/p>\n<p class=\"ai-optimize-13\">Tento druh sponzora m\u00e1 v\u00fdsadu vyplnit v\u011bt\u0161inu prostoru na kapot\u00e1\u017ei &#8211; 60 a\u017e 70 % dostupn\u00fdch centimetr\u016f \u010dtvere\u010dn\u00edch<strong>(motocykly jsou<\/strong>jednou z mnoha aplikac\u00ed, v\u010detn\u011b <strong>fotbalov\u00fdch dres\u016f<\/strong> a <strong>dal\u0161\u00edch t\u00fdmov\u00fdch sport\u016f<\/strong> a obecn\u011b v\u0161ech ostatn\u00edch m\u00e9di\u00ed pou\u017e\u00edvan\u00fdch v r\u016fzn\u00fdch sportovn\u00edch discipl\u00edn\u00e1ch).<\/p>\n<p class=\"ai-optimize-14\">V\u00fd\u0161e uveden\u00e9 procentn\u00ed pod\u00edly plat\u00ed i pro v\u0161echny ostatn\u00ed <strong>podpory, kter\u00e9 t\u00fdm pou\u017e\u00edv\u00e1: <\/strong>oble\u010den\u00ed, poho\u0161t\u011bn\u00ed, dopravn\u00ed prost\u0159edky, hlavi\u010dkov\u00fd pap\u00edr, kombin\u00e9zy, webov\u00e9 str\u00e1nky atd. a tak d\u00e1le.<\/p>\n<p class=\"ai-optimize-15\">Krom\u011b v\u011bt\u0161\u00edho zviditeln\u011bn\u00ed z\u00edsk\u00e1v\u00e1 <b>titul\u00e1rn\u00ed sponzor<\/b> tak\u00e9 v\u011bt\u0161\u00ed po\u010det pr\u00e1v nebo v ka\u017ed\u00e9m p\u0159\u00edpad\u011b rozs\u00e1hlej\u0161\u00ed pr\u00e1va ne\u017e kter\u00fdkoli jin\u00fd partner. Titul\u00e1rn\u00ed sponzo\u0159i maj\u00ed nap\u0159\u00edklad v\u00edce vstupenek na poho\u0161t\u011bn\u00ed ne\u017e ostatn\u00ed partne\u0159i; jezdec\/jezdec jim bude k dispozici nebo se zam\u011bstnanci t\u00fdmu budou v\u00edcekr\u00e1t \u00fa\u010dastnit jejich akc\u00ed; krom\u011b v\u011bt\u0161\u00edho po\u010dtu merchandisingov\u00fdch p\u0159edm\u011bt\u016f a pom\u016fcek, kter\u00e9 mohou rozd\u00e1vat, budou m\u00edt k dispozici v\u00edce dn\u00ed pou\u017e\u00edv\u00e1n\u00ed p\u0159edv\u00e1d\u011bc\u00edho vozu\/motocyklu pro sv\u00e9 obchodn\u00ed akce atd.<br \/>\nT\u00fdm m\u00e1 zase kl\u00ed\u010dovou \u00falohu zajistit spravedlivou rovnov\u00e1hu mezi investovan\u00fdm rozpo\u010dtem, ofici\u00e1ln\u00edm jm\u00e9nem a v\u00fdhodami zahrnut\u00fdmi v bal\u00ed\u010dc\u00edch.<\/p>\n<h2 class=\"ai-optimize-16\"><strong>Marketingov\u00e1 pr\u00e1va: podstata dohody<\/strong><\/h2>\n<p class=\"ai-optimize-17\">Bez ohledu na v\u00fd\u0161i investice a v\u00fdslednou kvalifikaci si v\u0161echny <strong>typy sponzoringu<\/strong> v podstat\u011b kupuj\u00ed jednu jednoduchou v\u011bc: marketingov\u00e1 pr\u00e1va. Jin\u00fdmi slovy, z\u00edsk\u00e1vaj\u00ed pr\u00e1vo pou\u017e\u00edvat jm\u00e9no, pov\u011bst a image sponzorovan\u00e9ho subjektu\/osoby ve v\u0161ech komunika\u010dn\u00edch aktivit\u00e1ch, a to po p\u0159edchoz\u00edm povolen\u00ed ze strany t\u00fdmu.<\/p>\n<p class=\"ai-optimize-18\">Je samoz\u0159ejm\u00e9, \u017ee se jedn\u00e1 o <strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed pr\u00e1vo ve v\u0161ech sponzorsk\u00fdch bal\u00ed\u010dc\u00edch<\/strong>, kter\u00e9 nab\u00edz\u00ed sponzorovi mo\u017enost \u0159\u00edci r\u016fzn\u00fdmi prost\u0159edky &#8222;jsem v tom&#8220;. Toto pr\u00e1vo m\u00e1 velmi pozitivn\u00ed vedlej\u0161\u00ed \u00fa\u010dinky. Sponzo\u0159i, kte\u0159\u00ed se objev\u00ed na dresu nebo kapot\u00e1\u017ei, jsou vta\u017eeni do v\u0161ech komunika\u010dn\u00edch kampan\u00ed, kter\u00e9 mohou ostatn\u00ed sponzo\u0159i t\u00fdmu podniknout. Pokud m\u00e1 t\u00fdm, kter\u00fd sponzorujete, partnery s v\u00fdznamn\u00fdmi rozpo\u010dty, m\u016f\u017eete se nakonec zapojit do televizn\u00edch, billboardov\u00fdch a tiskov\u00fdch kampan\u00ed v mnohem v\u011bt\u0161\u00ed m\u00ed\u0159e, ne\u017e jste na za\u010d\u00e1tku sez\u00f3ny o\u010dek\u00e1vali. Pokud v\u00e1m to ned\u00e1 sp\u00e1t, proto\u017ee se ob\u00e1v\u00e1te, \u017ee va\u0161e zna\u010dka m\u016f\u017ee b\u00fdt zast\u00edn\u011bna ostatn\u00edmi, v\u011bzte, \u017ee <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-agreement-models\/\"><strong>sponzorsk\u00e9 smlouvy<\/strong><\/a> obvykle obsahuj\u00ed klauzuli, podle n\u00ed\u017e je sponzor\u016fm zabr\u00e1n\u011bno ve st\u00ednu ostatn\u00edch existuj\u00edc\u00edch zna\u010dek, kdy\u017e v komunikaci pou\u017e\u00edvaj\u00ed image t\u00fdmu.<\/p>\n<h2 class=\"ai-optimize-19\"><strong>Drobn\u00fd sponzor: M\u011bl by b\u00fdt tento term\u00edn vy\u0161krtnut?<\/strong><\/h2>\n<p class=\"ai-optimize-20\">Term\u00edn &#8222;<strong>men\u0161\u00ed sponzor <\/strong>&#8220; je pom\u011brn\u011b obl\u00edben\u00fd, ale <strong>p\u0159\u00ed\u0161ern\u00fd term\u00edn, kter\u00fd<\/strong> se pou\u017e\u00edv\u00e1 pro ozna\u010den\u00ed men\u0161\u00edch sponzor\u016f. Men\u0161\u00ed sponzo\u0159i jsou pro t\u00fdmy nesm\u00edrn\u011b u\u017eite\u010dn\u00ed a p\u0159isp\u00edvaj\u00ed k tomu, aby jejich veden\u00ed bylo bezpe\u010dn\u011bj\u0161\u00ed. Rozlo\u017een\u00ed rizika je nezbytn\u00e9 a \u017e\u00e1dn\u00fd t\u00fdm si nem\u016f\u017ee dovolit vlo\u017eit sv\u016fj osud do rukou pouze dvou nebo t\u0159\u00ed partner\u016f. Krize jak\u00e9hokoli typu, v\u010detn\u011b t\u011bch, kter\u00e9 nemus\u00ed nutn\u011b souviset s v\u00fdkonnost\u00ed podniku, mohou ohrozit sponzorsk\u00fd program do t\u00e9 m\u00edry, \u017ee dojde k jeho ukon\u010den\u00ed s potenci\u00e1ln\u011b fat\u00e1ln\u00edmi d\u016fsledky pro t\u00fdm, kter\u00fd m\u016f\u017ee p\u0159ij\u00edt o v\u011bt\u0161inu prost\u0159edk\u016f pot\u0159ebn\u00fdch k pokra\u010dov\u00e1n\u00ed sv\u00e9 profesion\u00e1ln\u00ed sportovn\u00ed \u010dinnosti.<\/p>\n<p class=\"ai-optimize-21\"><strong>Ofici\u00e1ln\u00ed partner<\/strong> je podle m\u00e9ho n\u00e1zoru nejlep\u0161\u00ed definice. Je to nejen nejelegantn\u011bj\u0161\u00ed, ale tak\u00e9 nejp\u0159esn\u011bj\u0161\u00ed term\u00edn. V\u00fdznam sponzora by se nem\u011bl m\u011b\u0159it v\u00fdhradn\u011b podle velikosti finan\u010dn\u00ed dohody, kterou strany podepsaly. Ka\u017ed\u00fd partner, ka\u017ed\u00fd se svou vlastn\u00ed histori\u00ed, je d\u016fle\u017eit\u00fdm p\u0159isp\u011bvatelem.<\/p>\n<h2 class=\"ai-optimize-22\"><strong>Definice sponzor\u016f v MotoGP<\/strong><\/h2>\n<p class=\"ai-optimize-23\">T\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy <strong>MotoGP<\/strong> maj\u00ed <strong>titul\u00e1rn\u00edho sponzora,<\/strong> po kter\u00e9m je t\u00fdm pojmenov\u00e1n. N\u00e1zev se pou\u017e\u00edv\u00e1 ve ve\u0161ker\u00e9 komunikaci t\u00fdmu s okoln\u00edm sv\u011btem a ve v\u0161ech ofici\u00e1ln\u00edch sportovn\u00edch sd\u011blen\u00edch, od tiskov\u00fdch zpr\u00e1v po prezentace, od graf\u016f prezentovan\u00fdch v televizi a\u017e po pojmenov\u00e1n\u00ed sponzor\u016f v oborov\u00fdch \u010dasopisech.<\/p>\n<p class=\"ai-optimize-24\">N\u00ed\u017ee je uveden seznam t\u00fdm\u016f MotoGP v roce 2022:<\/p>\n<ul>\n<li class=\"ai-optimize-25\"><strong> Honda HRC Castrol Team<\/strong><\/li>\n<li class=\"ai-optimize-26\"><strong>Monster Energy Yamaha MotoGP<\/strong><\/li>\n<li class=\"ai-optimize-27\"><strong>Ducati Lenovo<\/strong><\/li>\n<li class=\"ai-optimize-28\"><strong>LCR Honda Castrol<\/strong><\/li>\n<li class=\"ai-optimize-29\"><strong>LCR Honda Idemitsu<\/strong><\/li>\n<li class=\"ai-optimize-30\"><strong>Red Bull KTM Factory Racing<\/strong><\/li>\n<li class=\"ai-optimize-31\"><strong>Aprilia Racing<\/strong><\/li>\n<li class=\"ai-optimize-32\"><strong>Trackhouse Aprilia MotoGP<\/strong><\/li>\n<li class=\"ai-optimize-33\"><strong>BK8 Gresini Racing MotoGP<\/strong><\/li>\n<li class=\"ai-optimize-34\"><strong>Tech3 KTM Factory Racing<\/strong><\/li>\n<li class=\"ai-optimize-35\"><strong>Prima Pramac Yamaha MotoGP Team<\/strong><\/li>\n<li class=\"ai-optimize-36\"><strong>Pertamina VR 46 Racing Team <\/strong><\/li>\n<li class=\"ai-optimize-37\"><\/li>\n<\/ul>\n<p class=\"ai-optimize-38\">S v\u00fdjimkou zna\u010dky Aprilia je n\u00e1zev t\u00fdm\u016f odvozen od <strong>titul\u00e1rn\u00edho sponzora<\/strong>. N\u011bkte\u0159\u00ed z nich jsou historick\u00fdmi sponzory, jako nap\u0159\u00edklad Repsol, a nyn\u00ed jsou sou\u010d\u00e1st\u00ed DNA t\u00fdmu. Jin\u00e9, jako nap\u0159\u00edklad <strong>Lenovo<\/strong> nebo <strong>Monster Energy<\/strong>, jsou titul\u00e1rn\u00edmi sponzory mistrovstv\u00ed sv\u011bta v automobilov\u00fdch sout\u011b\u017e\u00edch nov\u011bji.<\/p>\n<p class=\"ai-optimize-39\">Pravidlo, podle kter\u00e9ho si ka\u017ed\u00fd t\u00fdm definuje sv\u00e9 vlastn\u00ed sponzory podle intern\u00ed logiky nebo<strong> kategori\u00ed sponzor\u016f<\/strong>, plat\u00ed<strong> i<\/strong> pro. <a href=\"https:\/\/rtrsports.co.uk\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"><strong>MotoGP<\/strong><\/a>: n\u011bkte\u0159\u00ed je mohou naz\u00fdvat sponzory, jin\u00ed partnery, n\u011bkte\u0159\u00ed ofici\u00e1ln\u00edmi, hlavn\u00edmi nebo technick\u00fdmi sponzory a jin\u00ed pou\u017e\u00edvaj\u00ed term\u00edn dodavatel\u00e9. Jde o to, \u017ee ka\u017ed\u00fd t\u00fdm ozna\u010duje r\u016fzn\u00e9 \u00farovn\u011b sponzoringu tak, jak mu to nejl\u00e9pe vyhovuje, a to p\u0159edstavuje riziko, \u017ee v m\u00e9n\u011b zku\u0161en\u00fdch lidech vyvol\u00e1 trochu zmatku. Zlat\u00e9 pravidlo zn\u00ed: Vyzrajte na bludi\u0161t\u011b a najd\u011bte cestu ven.<\/p>\n<p class=\"ai-optimize-40\">V neposledn\u00ed \u0159ad\u011b je t\u0159eba pouk\u00e1zat na kl\u00ed\u010dovou roli <a href=\"https:\/\/rtrsports.com\/en\/blog\/technical-sponsor\/\">technick\u00fdch sponzor\u016f<\/a> v <strong>MotoGP<\/strong>, kte\u0159\u00ed t\u00fdm\u016fm dod\u00e1vaj\u00ed materi\u00e1l (nebo by alespo\u0148 m\u011bli). Obvykle se jedn\u00e1 o spole\u010dnosti z p\u0159idru\u017een\u00fdch odv\u011btv\u00ed, kter\u00e9 seri\u00e1l vyu\u017e\u00edvaj\u00ed k tomu, aby sv\u00fdm z\u00e1kazn\u00edk\u016fm uk\u00e1zaly, jak je jejich p\u0159\u00ednos, v\u010detn\u011b v oblasti <strong>v\u00fdzkumu a v\u00fdvoje<\/strong>, nezbytn\u00fd pro dosa\u017een\u00ed v\u00fdkon\u016f a v\u00fdsledk\u016f na vysok\u00e9 \u00farovni na z\u00e1vodn\u00ed trati.<\/p>\n<h2 class=\"ai-optimize-41\">Pozn\u00e1mka k flexibilit\u011b a pot\u0159eb\u011b p\u0159izp\u016fsoben\u00ed na m\u00edru<\/h2>\n<p class=\"ai-optimize-42\">Na z\u00e1v\u011br, ne\u017e to uzav\u0159eme, bych cht\u011bl upozornit na mnoh\u00e1 nebezpe\u010d\u00ed, kter\u00e1 s sebou p\u0159in\u00e1\u0161\u00ed &#8222;standard&#8220;. V\u017edy, kdy\u017e mluv\u00edme o sponzoringu, vyvst\u00e1vaj\u00ed dv\u011b ot\u00e1zky: Jak\u00e9 jsou \u00farovn\u011b sponzoringu a jak\u00e9 jsou s t\u00edm spojen\u00e9 v\u00fdhody? V p\u0159edchoz\u00edch odstavc\u00edch jsme vid\u011bli, jak sportovn\u00ed nemovitosti pou\u017e\u00edvaj\u00ed r\u016fzn\u00e9 n\u00e1zvy pro r\u016fzn\u00e9 bal\u00ed\u010dky a jak jsou s r\u016fzn\u00fdmi \u00farovn\u011bmi sponzor\u016f spojeny r\u016fzn\u00e9 v\u00fdhody.<\/p>\n<p class=\"ai-optimize-43\"><b>Kr\u00e1sa sponzoringu<\/b> v\u0161ak spo\u010d\u00edv\u00e1 &#8211; a to plat\u00ed zejm\u00e9na v dne\u0161n\u00ed dob\u011b &#8211; <b>v jeho obrovsk\u00e9 flexibilit\u011b a mo\u017enostech p\u0159izp\u016fsoben\u00ed<\/b>. P\u0159i hled\u00e1n\u00ed \u00fa\u010dinn\u00fdch a efektivn\u00edch sponzorsk\u00fdch program\u016f je t\u0159eba kombinovat spr\u00e1vn\u00e9 v\u00fdhody a n\u00e1stroje a z\u00edskat jen to, co je pot\u0159eba, a zbavit se toho, co je zbyte\u010dn\u00e9.<\/p>\n<p class=\"ai-optimize-44\">Ka\u017ed\u00e9mu n\u00e1vrhu na sponzoring by proto m\u011bl p\u0159edch\u00e1zet d\u016fkladn\u00fd a jasn\u00fd pr\u016fzkum marketingov\u00fdch a obchodn\u00edch c\u00edl\u016f spole\u010dnosti a prob\u00edhaj\u00edc\u00edch komunika\u010dn\u00edch strategi\u00ed.<\/p>\n<p class=\"ai-optimize-45\">A\u010dkoli se nap\u0159\u00edklad zviditeln\u011bn\u00ed \u010dasto zd\u016fraz\u0148uje jako jeden z hlavn\u00edch p\u0159\u00ednos\u016f sponzoringu, mnoho spole\u010dnost\u00ed ve skute\u010dnosti nepot\u0159ebuje sv\u00e9 jm\u00e9no a logo na z\u00e1vodn\u00ed motorce a mohly (a m\u011bly by) toto zviditeln\u011bn\u00ed zna\u010dky vym\u011bnit za v\u011bt\u0161\u00ed podporu soci\u00e1ln\u00edch m\u00e9di\u00ed nebo p\u0159edstaven\u00ed B2B.<\/p>\n<p class=\"ai-optimize-46\">Pokud v\u00e1s zaj\u00edm\u00e1, jak sestavit dokonal\u00fd pl\u00e1n sponzoringu pro va\u0161i zna\u010dku, nev\u00e1hejte n\u00e1s kontaktovat je\u0161t\u011b dnes na <a href=\"mailto:info@rtrsports.com\">adrese info@rtrsports.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hlavn\u00ed sponzor, top sponzor, titul\u00e1rn\u00ed sponzor, jmenn\u00fd sponzor, ofici\u00e1ln\u00ed sponzor, p\u0159edn\u00ed sponzor a men\u0161\u00ed sponzor: to jsou v\u0161echno typy sponzorstv\u00ed, kter\u00e9 pln\u00ed internet (a noviny), ale \u010dasto hroz\u00ed, \u017ee zavedou na scest\u00ed nov\u00e1\u010dky ve sv\u011bt\u011b sportovn\u00edho sponzorstv\u00ed nebo nejzv\u011bdav\u011bj\u0161\u00ed fanou\u0161ky. Poj\u010fme se pod\u00edvat na definici t\u011bchto pojm\u016f, kter\u00e9 nakonec nejsou tak z\u00e1hadn\u00e9, a vyjasn\u011bme si [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-297418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Definice hlavn\u00edho sponzora, p\u0159edn\u00edho sponzora a vedlej\u0161\u00edho sponzora<\/title>\n<meta name=\"description\" content=\"Hlavn\u00ed sponzor, top sponzor, titul\u00e1rn\u00ed sponzor, ofici\u00e1ln\u00ed sponzor, p\u0159edn\u00ed sponzor, 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