{"id":297442,"date":"2019-06-11T08:05:26","date_gmt":"2019-06-11T06:05:26","guid":{"rendered":"https:\/\/rtrsports.com\/mezinarodni-sponzoring-ve-sportu-proc-je-sport-klicovy-kdyz-se-chystate-na-globalni-trh\/"},"modified":"2026-09-18T14:14:39","modified_gmt":"2026-09-18T12:14:39","slug":"mezinarodni-sponzoring-ve-sportu-proc-je-sport-klicovy-kdyz-se-chystate-na-globalni-trh","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/mezinarodni-sponzoring-ve-sportu-proc-je-sport-klicovy-kdyz-se-chystate-na-globalni-trh\/","title":{"rendered":"Mezin\u00e1rodn\u00ed sportovn\u00ed sponzoring: pro\u010d je sport glob\u00e1ln\u00ed p\u00e1kou pro zna\u010dky"},"content":{"rendered":"<p>Mezin\u00e1rodn\u00ed sportovn\u00ed sponzoring je jednou z m\u00e1la marketingov\u00fdch p\u00e1k, kter\u00e9 dok\u00e1\u017e\u00ed b\u00fdt z\u00e1rove\u0148 lok\u00e1ln\u00ed i glob\u00e1ln\u00ed. Pr\u00e1v\u011b tato dualita je hlavn\u00edm d\u016fvodem, pro\u010d zna\u010dky s mezin\u00e1rodn\u00edmi ambicemi neust\u00e1le investuj\u00ed do sportu.<\/p>\n<h2>Pro\u010d sport p\u0159edstihuje ostatn\u00ed kan\u00e1ly v mezin\u00e1rodn\u00edm dosahu<\/h2>\n<p>Podle dat Repucom\/Nielsen odpov\u00edd\u00e1 viditelnost zna\u010dky b\u011bhem sez\u00f3ny MotoGP v pr\u016fm\u011bru 500 a\u017e 800 milion\u016f eur v reklamn\u00edm ekvivalentu pro hlavn\u00edho sponzora t\u00fdmu. \u017d\u00e1dn\u00fd jin\u00fd marketingov\u00fd kan\u00e1l nenab\u00edz\u00ed z\u00e1rove\u0148 glob\u00e1ln\u00ed TV p\u0159\u00edtomnost, digit\u00e1ln\u00ed aktivaci a vysoce postaven\u00e9 B2B p\u0159\u00edle\u017eitosti na jedin\u00e9 platform\u011b.<\/p>\n<h2>Multidisciplin\u00e1rn\u00ed kampan\u011b: od okruhu k digit\u00e1lu<\/h2>\n<ul>\n<li><strong>Digit\u00e1ln\u00ed obsah<\/strong>: rozhovory s jezdci, z\u00e1b\u011bry ze z\u00e1kulis\u00ed pit lane, telemetrick\u00e1 data provypr\u00e1v\u011bn\u00e1 hlasem zna\u010dky.<\/li>\n<li><strong>B2B Hospitality<\/strong>: paddock Grand Prix je jednou z nejefektivn\u011bj\u0161\u00edch p\u0159\u00edle\u017eitost\u00ed pro budov\u00e1n\u00ed obchodn\u00edch vztah\u016f na nejvy\u0161\u0161\u00ed \u00farovni.<\/li>\n<li><strong>Licence a merchandising<\/strong>: partnersk\u00e1 smlouva umo\u017e\u0148uje vyu\u017eit\u00ed obrazov\u00fdch pr\u00e1v pro co-brandingov\u00e9 aktivity.<\/li>\n<\/ul>\n<h2>Geopolitika a sport: co se zm\u011bnilo<\/h2>\n<p>Vy\u0159azen\u00ed Ruska z mezin\u00e1rodn\u00edch sout\u011b\u017e\u00ed po roce 2022 p\u0159ekreslilo investin\u00ed mapy. Zna\u010dky, kter\u00e9 d\u0159\u00edve alokovaly rozpo\u010dty pro rusk\u00fd trh, p\u0159esunuly tyto zdroje do jin\u00fdch region\u016f. Sou\u010dasn\u011b nar\u016fstaj\u00edc\u00ed p\u0159\u00edtomnost asijsk\u00fdch zna\u010dek v mezin\u00e1rodn\u00edm sportovn\u00edm sponzoringu p\u0159ivedla na sc\u00e9nu nov\u00e9 hr\u00e1\u010de s odli\u0161n\u00fdmi investin\u00edmi logickami.<\/p>\n<h2>Do jak\u00fdch sport\u016f investovat pro mezin\u00e1rodn\u00ed sponzoring<\/h2>\n<p><strong>MotoGP<\/strong>: glob\u00e1ln\u00ed divactvo v 19 zemsk\u00fdch hostitel\u016f, v\u00edce ne\u017e 400 milion\u016f divak\u016f za sez\u00f3nu. \u00daplatn\u00fd pr\u016fvodce naleznete na str\u00e1nce <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">sponzoring MotoGP<\/a>.<\/p>\n<p><strong>Formule 1<\/strong>: nejsledovan\u011bj\u0161\u00ed \u0161ampion\u00e1t sv\u011bta, s r\u016fstaj\u00edc\u00ed divack\u00fd z\u00e1jem na trzich v USA, Mexiku a Braz\u00edlii.<\/p>\n<p><strong>NASCAR<\/strong>: dominance ve Spojen\u00fdch st\u00e1tech, s nadn\u00edce loaj\u00e1ln\u00edm z\u00e1kladem fan\u016f a nad\u016fprosek\u0159n\u011bno u pozornost\u00ed ke zna\u010dce.<\/p>\n<h2>Jak RTR pracuje s mezin\u00e1rodn\u00edm sponzoringem<\/h2>\n<p>RTR Sports Marketing p\u016fsob\u00ed v mezin\u00e1rodn\u00edm motorsportu d\u00e9le ne\u017e 30 let. Doprov\u00e1z\u00edme zna\u010dky z technologick\u00e9ho, spot\u0159ebn\u00edho a pr\u016fmyslov\u00e9ho B2B sektoru od anal\u00fdzy proveditelnosti a\u017e po pln\u00e9 aktivov\u00e1n\u00ed sponzoringu. Napi\u0161te n\u00e1m: <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mezin\u00e1rodn\u00ed sportovn\u00ed sponzoring je jednou z m\u00e1la marketingov\u00fdch p\u00e1k, kter\u00e9 dok\u00e1\u017e\u00ed b\u00fdt z\u00e1rove\u0148 lok\u00e1ln\u00ed i glob\u00e1ln\u00ed. Pr\u00e1v\u011b tato dualita je hlavn\u00edm d\u016fvodem, pro\u010d zna\u010dky s mezin\u00e1rodn\u00edmi ambicemi neust\u00e1le investuj\u00ed do sportu. Pro\u010d sport p\u0159edstihuje ostatn\u00ed kan\u00e1ly v mezin\u00e1rodn\u00edm dosahu Podle dat Repucom\/Nielsen odpov\u00edd\u00e1 viditelnost zna\u010dky b\u011bhem sez\u00f3ny MotoGP v pr\u016fm\u011bru 500 a\u017e 800 milion\u016f eur [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-297442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mezin\u00e1rodn\u00ed sportovn\u00ed sponzoring: jak zna\u010dky dobyvaj\u00ed sv\u011bt prost\u0159ednictv\u00edm sportu<\/title>\n<meta name=\"description\" content=\"Mezin\u00e1rodn\u00ed sportovn\u00ed sponzoring d\u00e1v\u00e1 zna\u010dk\u00e1m glob\u00e1ln\u00ed dosah a lok\u00e1ln\u00ed aktivaci. 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. 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