{"id":297480,"date":"2025-07-16T18:58:58","date_gmt":"2025-07-16T16:58:58","guid":{"rendered":"https:\/\/rtrsports.com\/muzeme-sponzorovat-jen-jeden-zavod-mistni-regionalni-a-docasne-sponzorske-nabidky\/"},"modified":"2026-09-09T15:07:50","modified_gmt":"2026-09-09T13:07:50","slug":"muzeme-sponzorovat-jen-jeden-zavod-mistni-regionalni-a-docasne-sponzorske-nabidky","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/local-regional-temporary-sponsorship-deals\/","title":{"rendered":"M\u016f\u017eeme sponzorovat pouze jeden z\u00e1vod? M\u00edstn\u00ed, region\u00e1ln\u00ed a eventov\u00e9 sponzorov\u00e1n\u00ed"},"content":{"rendered":"

Jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kter\u00e9 dost\u00e1v\u00e1me od firem p\u016fsob\u00edc\u00edch p\u0159edev\u0161\u00edm na m\u00edstn\u00edch nebo n\u00e1rodn\u00edch trz\u00edch, zn\u00ed: \u201eM\u016f\u017eeme sponzorovat t\u00fdm MotoGP jen na na\u0161em dom\u00e1c\u00edm z\u00e1vod\u011b?“ Odpov\u011b\u010f je ano \u2014 a v tomto \u010dl\u00e1nku vysv\u011btlujeme, jak m\u00edstn\u00ed, region\u00e1ln\u00ed a jednor\u00e1zov\u00e9 sponzorov\u00e1n\u00ed v motorsportu funguje v praxi.<\/p>\n

Sponzor v\u00edkendu: jednor\u00e1zov\u00e9 dohody v MotoGP<\/h2>\n

N\u011bkolik t\u00fdm\u016f MotoGP p\u0159ij\u00edm\u00e1 sponzorsk\u00e9 dohody \u201eone-shot“, tedy partnerstv\u00ed omezen\u00e1 na jedno Grand Prix. V tomto form\u00e1tu se logo spole\u010dnosti objevuje na motocyklech, kombin\u00e9z\u00e1ch jezdc\u016f, kamionech a komunika\u010dn\u00edch materi\u00e1lech t\u00fdmu pouze b\u011bhem vybran\u00e9ho z\u00e1vodn\u00edho v\u00edkendu.<\/p>\n

V roce 2024 tento model z\u00edskal na popularit\u011b d\u00edky roz\u0161\u00ed\u0159en\u00ed kalend\u00e1\u0159e MotoGP na nov\u00e9 trhy \u2014 od GP Indon\u00e9sie (Lombok) po GP Thajska (Buriram) \u2014 co\u017e otev\u0159elo p\u0159\u00edle\u017eitosti pro m\u00edstn\u00ed zna\u010dky, kter\u00e9 by nemohly udr\u017eet ro\u010dn\u00ed smlouvu, ale cht\u011bj\u00ed vyu\u017e\u00edt nad\u0161en\u00ed kolem dom\u00e1c\u00edho z\u00e1vodu. Jeden z\u00e1vodn\u00ed den MotoGP p\u0159itahuje pr\u016fm\u011brn\u011b 800 000\u20131 000 000 div\u00e1k\u016f na okruhu a televizn\u00ed pokryt\u00ed ve v\u00edce ne\u017e 200 zem\u00edch sv\u011bta.<\/p>\n

Region\u00e1ln\u00ed sponzorov\u00e1n\u00ed: investujte tam, kde je va\u0161e publikum<\/h2>\n

Region\u00e1ln\u00ed sponzorsk\u00e9 bal\u00ed\u010dky umo\u017e\u0148uj\u00ed spole\u010dnostem z\u00edskat marketingov\u00e1 pr\u00e1va \u2014 um\u00edst\u011bn\u00ed loga, obrazov\u00e1 pr\u00e1va, hospitality a digit\u00e1ln\u00ed aktiva \u2014 se dv\u011bma kl\u00ed\u010dov\u00fdmi omezen\u00edmi.<\/p>\n

\u00dazemn\u00ed omezen\u00ed:<\/strong> pr\u00e1va na viditelnost plat\u00ed v\u00fdhradn\u011b v ur\u010dit\u00fdch zem\u00edch nebo geografick\u00fdch oblastech. \u010cesk\u00e1 firma m\u016f\u017ee nap\u0159\u00edklad z\u00edskat viditelnost pouze na \u010desk\u00e9m trhu a prov\u00e1d\u011bt lok\u00e1ln\u00ed kampan\u011b bez nutnosti hradit n\u00e1klady glob\u00e1ln\u00ed kampan\u011b.<\/p>\n

Produktov\u00e1 kategorie neexkluzivn\u00ed glob\u00e1ln\u011b:<\/strong> produktovou kategorii m\u016f\u017ee sd\u00edlet jin\u00e1 zna\u010dka za p\u0159edpokladu, \u017ee nep\u016fsob\u00ed ve stejn\u00e9 geografick\u00e9 oblasti. \u010cesk\u00fd a polsk\u00fd v\u00fdrobce automobilov\u00fdch komponent\u016f tak mohou sponzorovat stejn\u00fd t\u00fdm na r\u016fzn\u00fdch trz\u00edch bez jak\u00e9hokoli konfliktu exkluzivity.<\/p>\n

Tento model je zvl\u00e1\u0161t\u011b efektivn\u00ed pro firmy ze st\u0159edn\u00edho trhu p\u016fsob\u00edc\u00ed v jedn\u00e9 nebo dvou zem\u00edch, kter\u00e9 cht\u011bj\u00ed soust\u0159edit komunika\u010dn\u00ed rozpo\u010det tam, kde se nach\u00e1z\u00ed jejich skute\u010dn\u00e9 publikum, a vyhnout se rozptylu glob\u00e1ln\u00ed kampan\u011b.<\/p>\n

Do\u010dasn\u00e9 sponzorov\u00e1n\u00ed: kdy\u017e je na\u010dasov\u00e1n\u00ed kl\u00ed\u010dov\u00e9<\/h2>\n

Nejflexibiln\u011bj\u0161\u00ed varianta kombinuje geografick\u00e9 a \u010dasov\u00e9 omezen\u00ed: jedn\u00e1 se o do\u010dasn\u00e9 sponzorov\u00e1n\u00ed, aktivn\u00ed pouze b\u011bhem konkr\u00e9tn\u00ed ud\u00e1losti. Tento form\u00e1t je zvl\u00e1\u0161t\u011b vhodn\u00fd pro region\u00e1ln\u00ed uveden\u00ed produkt\u016f na trh, sez\u00f3nn\u00ed propaga\u010dn\u00ed kampan\u011b nebo firemn\u00ed ud\u00e1losti, kter\u00e9 se \u010dasov\u011b shoduj\u00ed s Grand Prix.<\/p>\n

Konkr\u00e9tn\u00ed p\u0159\u00edklad: spole\u010dnost vyr\u00e1b\u011bj\u00edc\u00ed energetick\u00e9 n\u00e1poje, kter\u00e1 uv\u00e1d\u00ed nov\u00fd produkt na ibersk\u00fd trh, se m\u016f\u017ee st\u00e1t \u201etitul\u00e1rn\u00edm sponzorem“ t\u00fdmu pro GP Katal\u00e1nska nebo Aragonie, p\u0159ejmenovat zbarven\u00ed motocyklu a z\u00edskat masivn\u00ed viditelnost p\u0159esn\u011b ve chv\u00edli, kdy produkt p\u0159ich\u00e1z\u00ed na \u0161pan\u011blsk\u00e9 reg\u00e1ly. V roce 2025 dv\u011b ibersk\u00e1 Grand Prix p\u0159il\u00e1kala dohromady p\u0159es 300 000 div\u00e1k\u016f na okruz\u00edch a kumulativn\u00ed televizn\u00ed sledovanost dos\u00e1hla des\u00edtek milion\u016f ve \u0160pan\u011blsku a Latinsk\u00e9 Americe.<\/p>\n

Kolik tyto form\u00e1ty stoj\u00ed?<\/h2>\n

Jednor\u00e1zov\u00e9 a region\u00e1ln\u00ed sponzorov\u00e1n\u00ed za\u010d\u00edn\u00e1 na v\u00fdrazn\u011b ni\u017e\u0161\u00edch rozpo\u010dtech ne\u017e sez\u00f3nn\u00ed smlouvy. V MotoGP m\u016f\u017ee dohoda na jedno Grand Prix s viditelnost\u00ed na motocyklu a kombin\u00e9ze za\u010d\u00ednat od 50 000\u2013150 000 eur, v z\u00e1vislosti na t\u00fdmu, pozici loga a zahrnut\u00e9m aktiva\u010dn\u00edm bal\u00ed\u010dku. Region\u00e1ln\u00ed bal\u00ed\u010dek na celou sez\u00f3nu s omezen\u00edm na jeden nebo dva trhy se obvykle pohybuje mezi 200 000 a 600 000 eur.<\/p>\n

To jsou dostupn\u00e9 \u010d\u00e1stky pro spole\u010dnosti s obratem mezi 10 a 100 miliony eur, kter\u00e9 cht\u011bj\u00ed otestovat sv\u011bt motorsportu p\u0159ed t\u00edm, ne\u017e se zav\u00e1\u017e\u00ed k v\u00edcelet\u00e9 smlouv\u011b.<\/p>\n

Pro\u010d zvolit sponzorov\u00e1n\u00ed jednoho z\u00e1vodu nebo lok\u00e1ln\u00ed sponzorov\u00e1n\u00ed?<\/h2>\n

M\u00edstn\u00ed zam\u011b\u0159en\u00ed:<\/strong> komunikace je soust\u0159ed\u011bna p\u0159esn\u011b tam, kde se nach\u00e1zej\u00ed va\u0161i z\u00e1kazn\u00edci, \u010d\u00edm\u017e maximalizujete m\u00edstn\u00ed n\u00e1vratnost investice.<\/p>\n

Omezen\u00fd rozpo\u010det:<\/strong> z\u00edsk\u00e1te p\u0159\u00edstup k publiku MotoGP bez nutnosti hradit pln\u00e9 n\u00e1klady ro\u010dn\u00ed smlouvy.<\/p>\n

Strategick\u00e1 flexibilita:<\/strong> vol\u00edte okam\u017eik, zemi a rozsah dohody podle sv\u00e9 obchodn\u00ed strategie a kalend\u00e1\u0159e akc\u00ed.<\/p>\n

Test p\u0159ed \u0161k\u00e1lov\u00e1n\u00edm:<\/strong> je to nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak zm\u011b\u0159it dopad sponzorov\u00e1n\u00ed motorsportu na vlastn\u00ed zna\u010dku p\u0159ed zv\u00e1\u017een\u00edm strukturovan\u011bj\u0161\u00ed investice.<\/p>\n

Jak za\u010d\u00edt<\/h2>\n

RTR Sports Marketing ji\u017e p\u0159es 30 let pom\u00e1h\u00e1 firm\u00e1m v\u0161ech velikost\u00ed strukturovat sponzorsk\u00e9 dohody v MotoGP, Formuli 1, WSBK a dal\u0161\u00edch motoristick\u00fdch \u0161ampion\u00e1tech. A\u0165 u\u017e je va\u0161\u00edm c\u00edlem jeden z\u00e1vod, region\u00e1ln\u00ed sez\u00f3na nebo v\u00edcelet\u00e1 dohoda, jsme schopni identifikovat form\u00e1t nejl\u00e9pe p\u0159izp\u016fsoben\u00fd va\u0161emu trhu a rozpo\u010dtu.<\/p>\n\n

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FAQ<\/b><\/h2>\r\n \r\n
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\r\n M\u016f\u017ee m\u00edstn\u00ed firma sponzorovat t\u00fdm MotoGP jen na jeden z\u00e1vod?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Co je region\u00e1ln\u00ed sponzorov\u00e1n\u00ed v MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kolik stoj\u00ed sponzorov\u00e1n\u00ed jednoho Grand Prix MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n Jak\u00e9 jsou v\u00fdhody sponzorov\u00e1n\u00ed omezen\u00e9ho na jednu akci nebo trh?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n M\u016f\u017ee RTR Sports Marketing strukturovat m\u00edstn\u00ed nebo jednor\u00e1zov\u00e9 sponzorsk\u00e9 dohody?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Zjist\u011bte, jak sponzorovat t\u00fdm MotoGP na jeden z\u00e1vod nebo na konkr\u00e9tn\u00edm trhu. M\u00edstn\u00ed, region\u00e1ln\u00ed a jednor\u00e1zov\u00e9 form\u00e1ty: n\u00e1klady, v\u00fdhody a jak za\u010d\u00edt.<\/p>\n","protected":false},"author":2,"featured_media":172475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-297480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"\nM\u00edstn\u00ed a region\u00e1ln\u00ed sponzorov\u00e1n\u00ed v MotoGP | RTR Sports<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak sponzorovat t\u00fdm MotoGP na jeden z\u00e1vod nebo na konkr\u00e9tn\u00edm trhu. M\u00edstn\u00ed, region\u00e1ln\u00ed a jednor\u00e1zov\u00e9 form\u00e1ty: n\u00e1klady, v\u00fdhody a jak za\u010d\u00edt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/local-regional-temporary-sponsorship-deals\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u016f\u017eeme sponzorovat pouze jeden z\u00e1vod? M\u00edstn\u00ed, region\u00e1ln\u00ed a eventov\u00e9 sponzorov\u00e1n\u00ed\" \/>\n<meta property=\"og:description\" content=\"Zjist\u011bte, jak sponzorovat t\u00fdm MotoGP na jeden z\u00e1vod nebo na konkr\u00e9tn\u00edm trhu. M\u00edstn\u00ed, region\u00e1ln\u00ed a jednor\u00e1zov\u00e9 form\u00e1ty: n\u00e1klady, v\u00fdhody a jak za\u010d\u00edt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/local-regional-temporary-sponsorship-deals\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/local-regional-temporary-sponsorship-deals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/local-regional-temporary-sponsorship-deals\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"M\u016f\u017eeme sponzorovat pouze jeden z\u00e1vod? 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