{"id":297603,"date":"2025-07-16T19:48:09","date_gmt":"2025-07-16T17:48:09","guid":{"rendered":"https:\/\/rtrsports.com\/oceneni-esca-2000-v-oblasti-sportu-pro-projekt-rtr-za-sponzorovani-svetoveho-vikendu-ducati-regionem-emilia-romagna\/"},"modified":"2025-07-16T19:50:24","modified_gmt":"2025-07-16T17:50:24","slug":"oceneni-esca-2000-v-oblasti-sportu-pro-projekt-rtr-za-sponzorovani-svetoveho-vikendu-ducati-regionem-emilia-romagna","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/premium-esca-2000-pro-sportovni-odbor-na-rtr-projekt-na-svatebni-ducati-vikend-po-regionu-emilia-romagna\/","title":{"rendered":"Ocen\u011bn\u00ed Esca 2000 v oblasti sportu pro projekt RTR za sponzorov\u00e1n\u00ed Sv\u011btov\u00e9ho v\u00edkendu Ducati regionem Emilia Romagna."},"content":{"rendered":"<p><strong>RTR, p\u0159edn\u00ed spole\u010dnost v oblasti sportovn\u00edho marketingu, z\u00edskala presti\u017en\u00ed cenu ESCA Italian Sponsorship Awards 2000 v oblasti sportu d\u00edky partnerstv\u00ed mezi regionem Emilia Romagna a spole\u010dnost\u00ed Ducati Motor p\u0159i organizaci Sv\u011btov\u00e9ho v\u00edkendu Ducati (Misano Adriatico, 9.-11. \u010dervna 2000).<\/strong><\/p>\n<p>Slavnostn\u00ed p\u0159ed\u00e1n\u00ed cen prob\u011bhlo ve \u010dtvrtek 8. \u00fanora v Mil\u00e1n\u011b na<strong>univerzit\u011b IULM<\/strong>. &#8222;My\u0161lenka RTR vznikla na z\u00e1klad\u011b pot\u0159eby cestovn\u00edho ruchu v Romagni identifikovat zaj\u00edmav\u00e9 a inovativn\u00ed nab\u00eddky pro segmenty z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed o <strong>regionu Emilia Romagna<\/strong>, a zejm\u00e9na o <strong>Rivi\u00e9\u0159e<\/strong>, nikdy neuva\u017eovali jako o m\u00edst\u011b, kde by mohli str\u00e1vit dovolenou,&#8220; \u0159ekl <strong>Riccardo Taf\u00e0<\/strong>, <strong>gener\u00e1ln\u00ed \u0159editel RTR<\/strong>. &#8222;S ohledem na tuto skute\u010dnost byla identifikov\u00e1na c\u00edlov\u00e1 skupina &#8222;mototurist\u016f&#8220; a zejm\u00e9na Ducatista.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-129583\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motorcycle-road-trip.jpg\" alt=\"ocen\u011bn\u00ed esa ducati emilia romagna\" width=\"600\" height=\"400\" \/><\/p>\n<p>Tento typ z\u00e1kazn\u00edk\u016f toti\u017e p\u0159i anal\u00fdze z marketingov\u00e9ho hlediska vykazuje zna\u010dn\u00fd potenci\u00e1l z hlediska popt\u00e1vky po cestovn\u00edm ruchu&#8220;. Projekt vypracovan\u00fd spole\u010dnost\u00ed RTR spl\u0148uje v\u0161echny po\u017eadavky stanoven\u00e9 p\u0159edpisy na podporu cestovn\u00edho ruchu v <strong>regionu Emilia Romagna<\/strong> (z\u00e1kon \u010d. 7\/98 z\u00e1konod\u00e1rce Vasco Errani), podle nich\u017e mohou projekty p\u0159edlo\u017een\u00e9 soukrom\u00fdmi podnikateli z\u00edskat p\u0159\u00edstup k ve\u0159ejn\u00fdm prost\u0159edk\u016fm za p\u0159edpokladu, \u017ee obsahuj\u00ed turistickou nab\u00eddku specificky ur\u010denou k uspokojen\u00ed specifick\u00e9 klientely a je zaji\u0161t\u011bna ur\u010dit\u00e1 vyvolan\u00e1 aktivita v oblasti hotelnictv\u00ed.<\/p>\n<p>&#8222;Po pe\u010dliv\u00e9m prostudov\u00e1n\u00ed z\u00e1kona 7\/98 RTR formulovala program, jeho\u017e prost\u0159ednictv\u00edm by se aktivity <strong>Ducati Motor<\/strong> (zejm\u00e9na World Ducati <strong>Week-end<\/strong> WDW), sv\u011btov\u00e9 setk\u00e1n\u00ed ducatist\u016f po\u0159\u00e1dan\u00e9 ka\u017ed\u00e9 dva roky &#8211; mohly st\u00e1t z\u00e1rove\u0148 \u00fa\u010dinn\u00fdm n\u00e1strojem propagace cestovn\u00edho ruchu na Rivi\u00e9\u0159e Romagna a v cel\u00e9m regionu Emilia Romagna,&#8220; \u0159ekl <strong>Carlo Merlini z RTR,<\/strong> vedouc\u00ed projektu.<\/p>\n<p>V\u00fdsledkem bylo, \u017ee <strong>WDW p\u0159edstavuje pro region jedine\u010dn\u00fd n\u00e1stroj pro rozvoj turistick\u00e9 nab\u00eddky zam\u011b\u0159en\u00e9 speci\u00e1ln\u011b na ty, kte\u0159\u00ed tr\u00e1v\u00ed svou dovolenou na &#8222;dvou kolech&#8220;<\/strong>. Pro organiz\u00e1tory a ve\u0159ejnost WDW se v\u00fdhody sponzorstv\u00ed prom\u00edtly nejen do dostupnosti jednoho z nejv\u011bt\u0161\u00edch ubytovac\u00edch za\u0159\u00edzen\u00ed v It\u00e1lii, ale tak\u00e9 do efektivn\u00ed organiza\u010dn\u00ed struktury, kter\u00e1 byla schopna zbavit Ducati v\u0161ech ot\u00e1zek t\u00fdkaj\u00edc\u00edch se pohostinnosti \u00fa\u010dastn\u00edk\u016f.<\/p>\n<p>23 000 Ducatist\u016f z cel\u00e9ho sv\u011bta tak mohlo spojit motoristickou ud\u00e1lost s jedn\u00edm z pr\u00e1zdninov\u00fdch bal\u00ed\u010dk\u016f, kter\u00e9 byly pro n\u011b speci\u00e1ln\u011b navr\u017eeny a kter\u00e9 p\u0159inesly skute\u010dn\u011b pozoruhodn\u00fd p\u0159\u00edjem <strong>13 800 000 000 lir<\/strong>, zejm\u00e9na pokud vezmeme v \u00favahu, \u017ee byly vyrobeny mimo sez\u00f3nu. P\u0159i vynalo\u017een\u00e9 \u010d\u00e1stce p\u0159inesla akce n\u00e1vratnost 46,9kr\u00e1t vy\u0161\u0161\u00ed ne\u017e investice. V n\u00e1vaznosti na tuto spolupr\u00e1ci (a sv\u011bd\u010d\u00edc\u00ed o tom, jak\u00e1 pozornost je v\u011bnov\u00e1na &#8222;moto-turist\u016fm&#8220;) <strong>vytipovaly Ducati Motor a region 20 turistick\u00fdch tras, po kter\u00fdch je mo\u017en\u00e9 projet nejcharakteristi\u010dt\u011bj\u0161\u00ed \u00faseky regionu Emilia Romagna.<\/strong> Tyto trasy jsou shrom\u00e1\u017ed\u011bny v knize, kter\u00e1 vyjde na ja\u0159e 2001 a bude p\u0159edm\u011btem dal\u0161\u00edho programu jejich propagace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTR, p\u0159edn\u00ed spole\u010dnost v oblasti sportovn\u00edho marketingu, z\u00edskala presti\u017en\u00ed cenu ESCA Italian Sponsorship Awards 2000 v oblasti sportu d\u00edky partnerstv\u00ed mezi regionem Emilia Romagna a spole\u010dnost\u00ed Ducati Motor p\u0159i organizaci Sv\u011btov\u00e9ho v\u00edkendu Ducati (Misano Adriatico, 9.-11. \u010dervna 2000). Slavnostn\u00ed p\u0159ed\u00e1n\u00ed cen prob\u011bhlo ve \u010dtvrtek 8. \u00fanora v Mil\u00e1n\u011b nauniverzit\u011b IULM. &#8222;My\u0161lenka RTR vznikla na z\u00e1klad\u011b [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":195029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20228],"tags":[],"class_list":["post-297603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ocen\u011bn\u00ed Esca pro projekt World Ducati Weekend - Emilia Romagna<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost RTR z\u00edsk\u00e1v\u00e1 italskou 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and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing 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