{"id":297942,"date":"2025-07-17T18:14:17","date_gmt":"2025-07-17T16:14:17","guid":{"rendered":"https:\/\/rtrsports.com\/sportovni-licence-zvysovani-prodeje-diky-sile-sportu\/"},"modified":"2025-07-17T18:25:15","modified_gmt":"2025-07-17T16:25:15","slug":"sportovni-licence-zvysovani-prodeje-diky-sile-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sport-licensing-boosting-sales\/","title":{"rendered":"Sportovn\u00ed licence: zvy\u0161ov\u00e1n\u00ed prodeje d\u00edky s\u00edle sportu"},"content":{"rendered":"

Konkurovat na glob\u00e1ln\u00edm trhu<\/strong> je velmi obt\u00ed\u017en\u00e9. Spole\u010dnosti,<\/strong> zejm\u00e9na ty st\u0159edn\u00ed, \u010del\u00ed velmi n\u00e1ro\u010dn\u00fdm \u010das\u016fm. Delokalizace spojen\u00e1 s n\u00edzkon\u00e1kladovou v\u00fdrobou donutila nem\u00e1lo z nich ukon\u010dit podnik\u00e1n\u00ed. Konsolidace se stala ob\u011bt\u00ed a „butikov\u00e9“ provozy jsou ohro\u017eeny.<\/p>\n

N\u011bkter\u00e9 zem\u011b nab\u00edzej\u00ed levn\u00e9 alternativy k tradi\u010dn\u00edmu zp\u016fsobu podnik\u00e1n\u00ed. Od levn\u00e9 v\u00fdroby po levnou pracovn\u00ed s\u00edlu… a v\u0161echny velk\u00e9 spole\u010dnosti u\u017e tam jsou. Sta\u010d\u00ed se pod\u00edvat na visa\u010dku „made in“ na<\/strong> va\u0161\u00ed mikin\u011b, tenisk\u00e1ch nebo sluch\u00e1tk\u00e1ch, abyste vid\u011bli, o \u010dem mluv\u00edm. Jak se m\u016f\u017ee spole\u010dnost p\u016fsob\u00edc\u00ed v tak obt\u00ed\u017en\u00e9m sc\u00e9n\u00e1\u0159i<\/strong> udr\u017eet nad vodou, nebo je\u0161t\u011b l\u00e9pe, prosperovat?<\/p>\n

Jedn\u00edm z n\u00e1pad\u016f, kter\u00e9 je t\u0159eba zv\u00e1\u017eit, je ud\u011blov\u00e1n\u00ed sportovn\u00edch licenc\u00ed.<\/strong><\/h2>\n

Sportovn\u00ed licence poskytuj\u00ed va\u0161\u00ed spole\u010dnosti mo\u017enost pou\u017e\u00edt na sv\u00fdch produktech logo, n\u00e1zev nebo vyobrazen\u00ed slavn\u00e9ho t\u00fdmu, co\u017e zvy\u0161uje atraktivitu pro fanou\u0161ky.<\/b><\/p>\n

Mohlo by se jednat o velmi \u00fa\u010dinn\u00fd n\u00e1stroj, kter\u00fd v\u0161ak m\u016f\u017ee st\u00e1t m\u00e9n\u011b, ne\u017e si mysl\u00edte. Pou\u017eit\u00ed konkr\u00e9tn\u00ed zna\u010dky nebo sv\u011bdectv\u00ed<\/strong> m\u016f\u017ee va\u0161emu produktu dodat mnohem v\u011bt\u0161\u00ed \u0161mrnc; hodnoty pou\u017eit\u00e9 zna\u010dky nebo image sv\u011bdectv\u00ed<\/strong> zm\u011bn\u00ed vn\u00edm\u00e1n\u00ed va\u0161eho produktu stejn\u011b jako jeho cena.<\/p>\n

Motivy n\u00e1kupu jak\u00e9hokoli p\u0159edm\u011btu nebo slu\u017eby jsou komplexn\u00ed a podle obchodn\u00edho slovn\u00edku<\/strong> je lze shrnout takto:<\/p>\n

„Kombinace fakt\u016f a emocion\u00e1ln\u00edho stavu \u010dlov\u011bka, kter\u00fd v n\u011bm vyvol\u00e1v\u00e1 pocit, \u017ee si pot\u0159ebuje koupit n\u011bjakou v\u011bc, a tak\u00e9 faktory, kter\u00e9 ovliv\u0148uj\u00ed jeho kone\u010dnou volbu konkr\u00e9tn\u00edho v\u00fdrobku.“<\/em><\/p>\n

Licencov\u00e1n\u00ed bude pracovat na emocion\u00e1ln\u00ed \u010d\u00e1sti motivace.
\n<\/strong><\/h2>\n

Spojen\u00ed v\u00fdrobku s ur\u010ditou zna\u010dkou m\u016f\u017ee zm\u011bnit zp\u016fsob, jak\u00fdm je v\u00fdrobek vn\u00edm\u00e1n. Samotn\u00fd n\u00e1kup se bude ub\u00edrat pon\u011bkud jinou cestou ne\u017e obvykle. Pokud jste fanou\u0161kem Manchesteru City,<\/strong> r\u00e1di zaplat\u00edte 10 liber za zna\u010dkov\u00fd hrnek, i kdy\u017e v\u00e1s hrnek stejn\u00e9ho objemu a kvality vyjde v Tescu na p\u00e1r liber.<\/p>\n

Samotn\u00fd p\u0159edm\u011bt pro v\u00e1s p\u0159edstavuje zp\u016fsob, jak d\u00e1t najevo, \u017ee pat\u0159\u00edte k n\u011bjak\u00e9 skupin\u011b<\/strong>, charakteristick\u00fd znak<\/strong>, roz\u0161\u00ed\u0159en\u00ed va\u0161\u00ed v\u00e1\u0161n\u011b<\/strong>, p\u0159edm\u011bt, kter\u00fd v\u00e1m p\u0159ipom\u00edn\u00e1 v\u00e1\u0161 obl\u00edben\u00fd t\u00fdm… tak pro\u010d ne?<\/p>\n

Jak m\u016f\u017ee spole\u010dnost vyu\u017e\u00edt licencov\u00e1n\u00ed ve sv\u016fj prosp\u011bch? <\/strong><\/h2>\n

Proto\u017ee spr\u00e1vn\u011b proveden\u00e9 licencov\u00e1n\u00ed<\/strong> v\u00e1m m\u016f\u017ee poskytnout p\u0159\u00edle\u017eitost za\u00fato\u010dit na pr\u00e9miov\u00fd cenov\u00fd segment a<\/strong> zv\u00fd\u0161it tak<\/strong> celkovou mar\u017ei va\u0161\u00ed \u010dinnosti. Z\u00e1rove\u0148 v\u00e1m licencov\u00e1n\u00ed nab\u00eddne skv\u011blou p\u0159\u00edle\u017eitost k vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f.<\/strong> Sportovn\u00ed zna\u010dka, kterou pou\u017eijete, m\u00e1 spoustu osobnost\u00ed a d\u011bdictv\u00ed, kter\u00e9 lze vyu\u017e\u00edt ve v\u00e1\u0161 prosp\u011bch.<\/p>\n

Licencov\u00e1n\u00ed<\/strong> v\u00e1m dokonce umo\u017en\u00ed oslovit nov\u00e9 z\u00e1kazn\u00edky<\/strong>, kte\u0159\u00ed<\/strong> mohou b\u00fdt osloveni prost\u0159ednictv\u00edm webu kdekoli na sv\u011bt\u011b. Nav\u00edc na n\u011b budete moci prov\u00e1d\u011bt taktick\u00e9 propaga\u010dn\u00ed akce.<\/p>\n

A to jsme teprve na za\u010d\u00e1tku mo\u017enost\u00ed.<\/p>\n

Kolik stoj\u00ed sportovn\u00ed licence?<\/strong><\/h2>\n

Ka\u017ed\u00fd licen\u010dn\u00ed projekt se obvykle skl\u00e1d\u00e1 ze dvou \u010d\u00e1st\u00ed: minim\u00e1ln\u00ed zaru\u010den\u00e9<\/strong> provize<\/strong> a variabiln\u00ed provize z prodeje<\/strong>. Tak\u017ee b\u00fdt v\u00e1mi, p\u0159\u00e1l bych si, aby operace s licencemi na sport, kterou jsem se zab\u00fdval, byla extr\u00e9mn\u011b drah\u00e1… Proto\u017ee velk\u00e1 \u010d\u00e1st t\u011bchto n\u00e1klad\u016f by byla generov\u00e1na prodejem.<\/p>\n

Zaru\u010den\u00e9 minimum<\/strong> je jakousi „pojistkou“, kterou vy\u017eaduje majitel t\u00fdmu, aby se ujistil, \u017ee ten, kdo si koup\u00ed pr\u00e1vo n\u011bco d\u011blat, pak na tomto pr\u00e1vu bude sed\u011bt a nebude ho vyu\u017e\u00edvat. Pevn\u00e1 \u010d\u00e1stka, kterou spole\u010dnost zaplat\u00ed, ukazuje, \u017ee po podpisu smlouvy existuje skute\u010dn\u00fd z\u00e1jem o pokra\u010dov\u00e1n\u00ed v \u010dinnosti<\/strong>. Obvykle se jedn\u00e1 o pau\u0161\u00e1ln\u00ed \u010d\u00e1stku, kter\u00e1 pokr\u00fdv\u00e1 pr\u00e1vn\u00ed v\u00fddaje a n\u00e1klady na \u010das, kter\u00fd spole\u010dnost investuje do p\u0159\u00edpravy v\u0161eho, co je pot\u0159eba k tomu, aby se dostala k podpisu.<\/p>\n

Kter\u00fd sport si m\u00e1m vybrat?<\/strong><\/h2>\n

Z\u00e1le\u017e\u00ed na va\u0161em produktu, na va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b a na tom, jak\u00fd c\u00edl si stanov\u00edte a spoj\u00edte s operac\u00ed. Mo\u017en\u00e1 nepot\u0159ebujete n\u011bco zaj\u00edmav\u00e9ho pro st\u00e1vaj\u00edc\u00ed klienty, ale zna\u010dku, kter\u00e1 v\u00e1m pom\u016f\u017ee roz\u0161\u00ed\u0159it c\u00edlovou skupinu.<\/p>\n

Je lep\u0161\u00ed \u010dlov\u011bk, nebo t\u00fdm<\/strong>?<\/h2>\n

Obecn\u011b plat\u00ed, \u017ee sportovci p\u0159ich\u00e1zej\u00ed a odch\u00e1zej\u00ed, t\u00fdmy z\u016fst\u00e1vaj\u00ed. Pokud je tedy va\u0161e akce taktick\u00e1, m\u016f\u017ee v\u00edt\u011bzn\u00e9 sv\u011bdectv\u00ed ud\u011blat z\u00e1zraky. Samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed na tom, o jak\u00e9 sv\u011bdectv\u00ed se jedn\u00e1, a toto pravidlo neplat\u00ed pro takov\u00e9 velik\u00e1ny, jako je Federer<\/strong>, Michael Jordan<\/strong> nebo Valentino Rossi<\/strong>. Pokud je v\u00e1\u0161 \u010dasov\u00fd horizont st\u0159edn\u011bdob\u00fd a\u017e dlouhodob\u00fd, byl by vhodn\u00fd t\u00fdm.<\/p>\n

\"licencov\u00e1n\u00ed<\/p>\n

N\u011bkter\u00e9 p\u0159\u00edklady sportovn\u00edch licenc\u00ed
\n<\/strong><\/h2>\n

Pod\u00edvejte se na n\u00e1sleduj\u00edc\u00ed produkty… ale proto\u017ee douf\u00e1me, \u017ee nejste n\u00e1sledovn\u00edci, mysl\u00edme si, \u017ee si m\u016f\u017eete vybudovat vlastn\u00ed cestu.<\/p>\n

Pokud m\u00e1te parf\u00e9m<\/strong>, m\u016f\u017eete se rozhodnout pro testimonial nebo pro zna\u010dku. Ur\u010dit\u011b jste vid\u011bli, \u017ee n\u011bkter\u00e9 z nejpresti\u017en\u011bj\u0161\u00edch zna\u010dek v oblasti automobil\u016f se ji\u017e touto oblast\u00ed zab\u00fdvaj\u00ed.<\/p>\n

Pokud jste m\u00f3dn\u00ed firma<\/strong>, m\u016f\u017eete m\u00edt r\u016fzn\u00e9 p\u0159\u00edstupy: m\u016f\u017eete se sna\u017eit b\u00fdt ofici\u00e1ln\u00edm dodavatelem t\u00fdmu a prod\u00e1vat repliky souprav, nebo se m\u016f\u017eete za\u010dlenit do sv\u011bta dan\u00e9ho sportu a sna\u017eit se vyu\u017e\u00edt jeho d\u011bdictv\u00ed.\"\"<\/a><\/p>\n

Pokud m\u00e1te elektronick\u00e9 za\u0159\u00edzen\u00ed, m\u016f\u017eete si vybrat sport spojen\u00fd s technologi\u00ed, nap\u0159\u00edklad motoristick\u00fd sport nebo Americas Cup, nebo op\u011bt sv\u011bdectv\u00ed. Klikn\u011bte na tento p\u0159\u00edklad spojen\u00fd s Valentino Rossi<\/strong> <\/a><\/p>\n

Chcete se dozv\u011bd\u011bt v\u00edce?<\/strong> Nav\u0161tivte na\u0161i str\u00e1nku o licenc\u00edch zde.<\/a> Pokud je \u010das na rozhovor, napi\u0161te n\u00e1m na info@rtrsports.com <\/a>.<\/p>\n

PS: v\u0161echny zna\u010dky a obr\u00e1zky pou\u017eit\u00e9 v tomto \u010dl\u00e1nku jsou pouze ilustrativn\u00ed.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Konkurovat na glob\u00e1ln\u00edm trhu je velmi obt\u00ed\u017en\u00e9. Spole\u010dnosti, zejm\u00e9na ty st\u0159edn\u00ed, \u010del\u00ed velmi n\u00e1ro\u010dn\u00fdm \u010das\u016fm. Delokalizace spojen\u00e1 s n\u00edzkon\u00e1kladovou v\u00fdrobou donutila nem\u00e1lo z nich ukon\u010dit podnik\u00e1n\u00ed. Konsolidace se stala ob\u011bt\u00ed a „butikov\u00e9“ provozy jsou ohro\u017eeny. N\u011bkter\u00e9 zem\u011b nab\u00edzej\u00ed levn\u00e9 alternativy k tradi\u010dn\u00edmu zp\u016fsobu podnik\u00e1n\u00ed. Od levn\u00e9 v\u00fdroby po levnou pracovn\u00ed s\u00edlu… a v\u0161echny velk\u00e9 spole\u010dnosti […]<\/p>\n","protected":false},"author":14,"featured_media":190069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22211,20230,20229],"tags":[],"class_list":["post-297942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licence-cs","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSportovn\u00ed licence: zvy\u0161ov\u00e1n\u00ed prodeje d\u00edky s\u00edle sportu<\/title>\n<meta name=\"description\" content=\"Sportovn\u00ed licence poskytuj\u00ed va\u0161\u00ed spole\u010dnosti mo\u017enost pou\u017e\u00edt na sv\u00fdch produktech logo, jm\u00e9no nebo vyobrazen\u00ed slavn\u00e9ho t\u00fdmu, co\u017e zvy\u0161uje atraktivitu pro fanou\u0161ky.\" \/>\n<meta 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