{"id":298050,"date":"2025-07-17T19:07:32","date_gmt":"2025-07-17T17:07:32","guid":{"rendered":"https:\/\/rtrsports.com\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/"},"modified":"2025-07-17T19:11:07","modified_gmt":"2025-07-17T17:11:07","slug":"pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/","title":{"rendered":"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury"},"content":{"rendered":"<p class=\"p1\"><a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>Sportovn\u00ed marketingov\u00e9 agentury<\/strong><\/a> maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho <strong>procesu sportovn\u00edho sponzoringu<\/strong>. Zat\u00edmco klienti a zna\u010dky jsou obvykle v\u00edce nad\u0161eni emocion\u00e1ln\u00ed str\u00e1nkou &#8211; a je to tak spr\u00e1vn\u011b, proto\u017ee partnerstv\u00ed se sportovn\u00ed nemovitost\u00ed je velmi vzru\u0161uj\u00edc\u00ed z\u00e1le\u017eitost &#8211; agentury a provozovatel\u00e9 se obvykle zam\u011b\u0159uj\u00ed na efektivitu a p\u0159esnost programu. Proces sponzoringu m\u00e1 daleko od kdysi roz\u0161\u00ed\u0159en\u00e9ho n\u00e1zoru o pon\u011bkud pok\u0159iven\u00e9 a pokroucen\u00e9 cest\u011b, ve skute\u010dnosti se jedn\u00e1 o pom\u011brn\u011b metodickou a p\u0159\u00edsnou strukturu, do n\u00ed\u017e je zapojeno velk\u00e9 mno\u017estv\u00ed dat, odborn\u00fdch znalost\u00ed a postup\u016f.<\/p>\n<p class=\"p1\">Sportovn\u00ed marketing pro\u0161el za posledn\u00edch patn\u00e1ct let obrovsk\u00fdm v\u00fdvojem a z marketingu, kter\u00fd se odehr\u00e1val v duchu popl\u00e1c\u00e1v\u00e1n\u00ed po z\u00e1dech a lepen\u00ed n\u00e1lepek na auto, se stal v\u00edce datov\u011b orientovan\u00fd, multiplatformn\u00ed a vysoce vrstevnat\u00fd marketingov\u00fd n\u00e1stroj. Sponzorsk\u00e9 programy jsou dnes &#8211; a mus\u00ed b\u00fdt &#8211; trojrozm\u011brn\u00fdmi komunika\u010dn\u00edmi kampan\u011bmi, pevn\u011b zakotven\u00fdmi ve vizi a posl\u00e1n\u00ed zna\u010dky s komplexn\u00ed \u0159adou pe\u010dliv\u011b c\u00edlen\u00fdch aktivac\u00ed.<\/p>\n<p class=\"p1\">Pochopit proces sportovn\u00edho sponzoringu z pohledu <strong>profesion\u00e1ln\u00edho sportovn\u00edho market\u00e9ra<\/strong> proto znamen\u00e1 opustit intuici a vych\u00e1zet z pevn\u00fdch z\u00e1klad\u016f, kter\u00e9 se skl\u00e1daj\u00ed z trochy teorie a mnoha zaj\u00edmav\u00fdch prom\u011bnn\u00fdch.<\/p>\n<h2 class=\"p4\"><b>Co je to sportovn\u00ed sponzoring?<\/b><\/h2>\n<p class=\"p1\"><strong>Sponzorstv\u00ed lze definovat jako nabyt\u00ed pr\u00e1v po pen\u011b\u017en\u00ed kompenzaci ve zbo\u017e\u00ed a\/nebo slu\u017eb\u00e1ch, kter\u00e1 vypl\u00fdvaj\u00ed z p\u0159\u00edslu\u0161nosti nebo spojen\u00ed s produktem, t\u00fdmem, organizac\u00ed nebo ud\u00e1lost\u00ed, s c\u00edlem z\u00edskat z t\u00e9to p\u0159\u00edslu\u0161nosti nebo spojen\u00ed ekonomick\u00e9, marketingov\u00e9 nebo imageov\u00e9 v\u00fdhody.<\/strong><\/p>\n<p class=\"p1\">Tato definice mus\u00ed b\u00fdt i pro zku\u0161en\u00e9ho sportovn\u00edho market\u00e9ra v\u00fdchoz\u00edm bodem ka\u017ed\u00e9 sponzorsk\u00e9 kampan\u011b, proto\u017ee sponzoring nikdy nen\u00ed <i>s\u00e1m o sob\u011b,<\/i> ale v\u017edy je prost\u0159edkem k dosa\u017een\u00ed c\u00edle. Jak\u00e9ho kone\u010dn\u00e9ho c\u00edle se spole\u010dnost sna\u017e\u00ed dos\u00e1hnout? A na druh\u00e9 stran\u011b, jak\u00e9 v\u00fdhody jsou sportovn\u00ed vlastnosti ochotny za to umo\u017enit? Existuj\u00ed produkty, p\u0159\u00edpadn\u011b slu\u017eby, kter\u00e9 mohou b\u00fdt sou\u010d\u00e1st\u00ed rovnice? <span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2 class=\"p4\"><b>Vy se pt\u00e1te, oni odpov\u00eddaj\u00ed<\/b><\/h2>\n<p class=\"p1\">A\u010dkoli to m\u016f\u017ee zn\u00edt zvl\u00e1\u0161tn\u011b, skv\u011bl\u00fd program sportovn\u00edho sponzoringu v\u017edy za\u010d\u00edn\u00e1 dobr\u00fdm prvn\u00edm rozhovorem.<span class=\"Apple-converted-space\"> <\/span>Porozum\u011bt pot\u0159eb\u00e1m klienta a j\u00edt nad r\u00e1mec jeho impulzivn\u00edch z\u00e1lib je povinn\u00e9, zejm\u00e9na pokud jde o t\u00e9ma &#8211; sport &#8211; kde se mnoz\u00ed prohla\u0161uj\u00ed za odborn\u00edky nebo dob\u0159e informovan\u00e9.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b byste m\u011bli z m\u00edstnosti odej\u00edt s n\u00e1sleduj\u00edc\u00edmi informacemi:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Jak\u00e9 jsou obchodn\u00ed a marketingov\u00e9 c\u00edle klienta?<\/li>\n<li class=\"li1\">Jak\u00e9 jsou hodnoty, posl\u00e1n\u00ed, vize a odkaz spole\u010dnosti?<\/li>\n<li class=\"li1\">Jak\u00e9 jsou vlastnosti jejich produkt\u016f a slu\u017eeb, kter\u00e9 se sna\u017e\u00ed zprost\u0159edkovat.<\/li>\n<li class=\"li1\">Na jak\u00e1 \u00fazem\u00ed se spole\u010dnost zam\u011b\u0159uje?<\/li>\n<li class=\"li1\">Jak\u00e1 je jejich c\u00edlov\u00e1 skupina a n\u00e1kupn\u00ed osoba<span class=\"Apple-converted-space\"> <\/span><\/li>\n<li class=\"li1\">Jak\u00fd je \u010dasov\u00fd r\u00e1mec projektu<\/li>\n<li class=\"li1\">Byl klient ji\u017e n\u011bkdy zapojen do sportovn\u00edho marketingov\u00e9ho projektu?<\/li>\n<li class=\"li1\">M\u00e1 klient k dispozici specializovan\u00fd t\u00fdm pro sledov\u00e1n\u00ed t\u00e9to kampan\u011b, a to jak z kancel\u00e1\u0159e, tak v ter\u00e9nu.<\/li>\n<li class=\"li1\">Kdo o tomto t\u00e9matu rozhoduje<\/li>\n<li class=\"li1\">Jak\u00fd je celkov\u00fd rozpo\u010det p\u0159id\u011blen\u00fd na tuto \u010dinnost<\/li>\n<\/ul>\n<p class=\"p1\">Profesion\u00e1lov\u00e9 v\u011bd\u00ed, \u017ee se to sn\u00e1ze \u0159ekne, ne\u017e ud\u011bl\u00e1. Klienti nebo potenci\u00e1ln\u00ed z\u00e1kazn\u00edci neust\u00e1le l\u017eou (ka\u017ed\u00fd je rozhoduj\u00edc\u00ed, dokud nakonec nen\u00ed), nesd\u011bl\u00ed n\u011bkter\u00e9 informace (&#8222;rozpo\u010det je, pokud se n\u00e1m n\u00e1pad l\u00edb\u00ed&#8220;), p\u0159ehnan\u011b by slibovali, kdy\u017e c\u00edt\u00ed dobrou p\u0159\u00edle\u017eitost (&#8222;samoz\u0159ejm\u011b, \u017ee m\u00e1me zku\u0161en\u00fd intern\u00ed t\u00fdm pro aktivace&#8220;) a maj\u00ed velmi optimistickou p\u0159edstavu o sv\u00e9m rozhodovac\u00edm procesu (&#8222;samoz\u0159ejm\u011b, \u017ee se m\u016f\u017eeme rozhodnout b\u011bhem p\u0159\u00ed\u0161t\u00edho t\u00fddne, pokud m\u016f\u017eete p\u0159ipravit n\u00e1vrh na z\u00edt\u0159ek&#8220;).<\/p>\n<p class=\"p1\">Odchod z budovy se solidn\u00ed a cennou sadou informac\u00ed o projektu je prioritou <i>numero uno<\/i> pro ka\u017ed\u00fd dobr\u00fd sponzorsk\u00fd projekt. Pak je \u010das vr\u00e1tit se k r\u00fdsovac\u00edmu prknu.<\/p>\n<h2 class=\"p4\"><b>Pot\u0159ebujete jen data (a l\u00e1sku, samoz\u0159ejm\u011b)<\/b><\/h2>\n<p class=\"p1\">Sportovn\u00ed marketingov\u00e9 agentury v\u00e1m mohou pomoci u\u010dinit lep\u0161\u00ed rozhodnut\u00ed d\u00edky t\u0159em kl\u00ed\u010dov\u00fdm aspekt\u016fm:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Maj\u00ed \u00fadaje<\/li>\n<li class=\"li1\">Maj\u00ed zku\u0161enosti<\/li>\n<li class=\"li1\">Maj\u00ed kontakty<\/li>\n<\/ul>\n<p class=\"p1\">\u010cerstv\u00e9 a aktu\u00e1ln\u00ed \u00fadaje umo\u017e\u0148uj\u00ed p\u0159esn\u011bj\u0161\u00ed rozhodov\u00e1n\u00ed a p\u0159ehledn\u011bj\u0161\u00ed projekty. Kter\u00fd t\u00fdm m\u00e1 pr\u00e1zdn\u00e1 m\u00edsta na aut\u011b, kole nebo v\u00fdstroji? Jak\u00e1 je pr\u016fm\u011brn\u00e1 n\u00e1v\u0161t\u011bvnost dan\u00e9ho sportu nebo akce? Kolik zem\u00ed p\u0159ij\u00edm\u00e1 p\u0159\u00edm\u00fd televizn\u00ed sign\u00e1l dan\u00e9ho z\u00e1pasu nebo z\u00e1vodu? <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Zku\u0161enosti pom\u00e1haj\u00ed \u010d\u00edst tyto \u00fadaje a ch\u00e1pat tyto situace, proto\u017ee to za\u017eili. Pokud jste <a href=\"https:\/\/rtrsports.com\/en\/motorsports-motogp-sponsorship-agency\/\"><strong>sponzorem MotoGP<\/strong><\/a>, pravd\u011bpodobn\u011b v\u00e1s napadne, \u017ee by bylo dobr\u00e9 napl\u00e1novat bal\u00ed\u010dek pohostinnosti na Velkou cenu Francie, proto\u017ee dva francouz\u0161t\u00ed jezdci jsou moment\u00e1ln\u011b na \u0161pici. Marketingov\u00e1 agentura zab\u00fdvaj\u00edc\u00ed se motoristick\u00fdm sportem by v\u0161ak doporu\u010dila, abyste to ned\u011blali, proto\u017ee v\u00ed, \u017ee v LeMans je vysoce pravd\u011bpodobn\u00e9, \u017ee tam budou \u0161patn\u00e9 pov\u011btrnostn\u00ed podm\u00ednky.<\/p>\n<h2 class=\"p4\"><b>Pr\u016fzkum ter\u00e9nu, v\u00fdb\u011br spr\u00e1vn\u00e9 nemovitosti<\/b><\/h2>\n<p class=\"p1\">V\u00fdb\u011br spr\u00e1vn\u00e9 nemovitosti a spr\u00e1vn\u00e9ho sportu m\u016f\u017ee b\u00fdt velmi slo\u017eit\u00fd. N\u011bkdy se spr\u00e1vn\u00fd sport nel\u00edb\u00ed veden\u00ed spole\u010dnosti, kter\u00e9 m\u00e1 z n\u011bjak\u00e9ho d\u016fvodu r\u00e1do cyklistiku a maratonsk\u00fd b\u011bh, i kdy\u017e pracuje pro zna\u010dku mikro\u010dip\u016f. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Vybrat spr\u00e1vn\u00fd t\u00fdm a hru znamen\u00e1 pe\u010dliv\u011b sladit soubory hodnot a d\u011bdictv\u00ed, aby vznikl sourod\u00fd a konzistentn\u00ed projekt.<\/p>\n<p class=\"p1\">Sportovn\u00ed marketingov\u00e9 agentury v\u011bd\u00ed, \u017ee ne v\u0161echny sporty jsou si rovny a \u017ee r\u016fzn\u00e9 ud\u00e1losti maj\u00ed r\u016fzn\u00e9 publikum. Existuje d\u016fvod, pro\u010d spole\u010dnost Rolex sponzoruje golf a <strong><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">formule 1<\/a><\/strong> a ne nap\u0159\u00edklad trailov\u00fd b\u011bh. Z\u00e1rove\u0148, pokud jste udr\u017eiteln\u00fd, zcela nov\u00fd startup v oblasti technologi\u00ed, rad\u011bji sponzorujte <a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\">Formuli E<\/a> ne\u017e t\u0159eba stoln\u00ed tenis.<\/p>\n<h2 class=\"p4\"><b>Vytvo\u0159en\u00ed spr\u00e1vn\u00e9ho n\u00e1vrhu sponzorstv\u00ed<\/b><\/h2>\n<p class=\"p1\">Vytvo\u0159it spr\u00e1vn\u00fd n\u00e1vrh znamen\u00e1 d\u00e1t klientovi to, co pot\u0159ebuje, a ne to, co chcete prodat. Sponzoring je v dne\u0161n\u00ed dob\u011b na hony vzd\u00e1len standardn\u00edm bal\u00ed\u010dk\u016fm a p\u0159edp\u0159ipraven\u00fdm \u0159e\u0161en\u00edm, tak\u017ee ka\u017ed\u00fd n\u00e1vrh mus\u00ed b\u00fdt \u0161it\u00fd na m\u00edru a p\u0159izp\u016fsoben\u00fd c\u00edl\u016fm a vlastnostem klienta. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Flexibilita je zde z\u00e1kladem hry a naj\u00edt dokonalou rovnov\u00e1hu mezi viditelnost\u00ed, podporou soci\u00e1ln\u00edch m\u00e9di\u00ed, fotografov\u00e1n\u00edm, vystoupen\u00edmi sportovc\u016f, nat\u00e1\u010den\u00edm vide\u00ed a tak d\u00e1le a tak d\u00e1le je skute\u010dn\u011b um\u011bn\u00ed.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Obecn\u011b plat\u00ed pravidlo, \u017ee se v\u017edy ujist\u011bte, \u017ee m\u00e1te n\u011bkolik \u00farovn\u00ed p\u0159\u00edle\u017eitost\u00ed, z nich\u017e ta nejni\u017e\u0161\u00ed odpov\u00edd\u00e1 p\u0159esn\u00e9mu rozpo\u010dtu, c\u00edl\u016fm a \u010dasov\u00e9mu rozvrhu, o kter\u00fd klient po\u017e\u00e1dal na prvn\u00edm m\u00edst\u011b. Na z\u00e1klad\u011b toho jim m\u016f\u017eete uk\u00e1zat, co se stane, kdy\u017e p\u0159idaj\u00ed ty pen\u00edze nebo ten rok trv\u00e1n\u00ed smlouvy, a bude pro n\u011b snaz\u0161\u00ed z\u00edskat \u0161ir\u0161\u00ed p\u0159edstavu.<\/p>\n<h2 class=\"p4\"><b>Schv\u00e1len\u00ed a \u010dasov\u00e9 rozvr\u017een\u00ed<\/b><\/h2>\n<p class=\"p1\">Sponzorsk\u00e9 agentury a profesion\u00e1lov\u00e9 v\u011bd\u00ed, \u017ee p\u0159i p\u0159\u00edprav\u011b sportovn\u00edho marketingov\u00e9ho projektu je kl\u00ed\u010dov\u00e9 na\u010dasov\u00e1n\u00ed. Je obrovsk\u00fd rozd\u00edl mezi zah\u00e1jen\u00edm v sez\u00f3n\u011b, p\u0159ed sez\u00f3nou nebo po sez\u00f3n\u011b. R\u016fzn\u00e9 sporty maj\u00ed r\u016fzn\u00e9 kalend\u00e1\u0159e, a zat\u00edmco listopad m\u016f\u017ee b\u00fdt ide\u00e1ln\u00edm m\u011bs\u00edcem pro podeps\u00e1n\u00ed smlouvy o <strong>partnerstv\u00ed v MotoGP<\/strong>, na cokoli souvisej\u00edc\u00edho s fotbalem nebo basketbalem by bylo trochu pozd\u011b, proto\u017ee sez\u00f3ny obou sport\u016f za\u010d\u00ednaj\u00ed na konci l\u00e9ta.<\/p>\n<p class=\"p1\">To m\u00e1 hodn\u011b spole\u010dn\u00e9ho s t\u00edm, jak dlouho trv\u00e1, ne\u017e klient podep\u00ed\u0161e n\u00e1vrh a schv\u00e1l\u00ed sponzorsk\u00fd projekt. Nov\u00e1\u010dci se mo\u017en\u00e1 boj\u00ed tla\u010dit na rychlej\u0161\u00ed reakci, ale odborn\u00edci v\u011bd\u00ed, \u017ee je to tenk\u00e1 hranice mezi v\u010dasnost\u00ed a mal\u00fdm zpo\u017ed\u011bn\u00edm. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2 class=\"p4\"><b>Aktivace, aktivace, aktivace<\/b><\/h2>\n<p class=\"p1\"><strong>Aktivace<\/strong> je skute\u010dn\u00fdm motorem ka\u017ed\u00e9 sponzorsk\u00e9 smlouvy: soubor \u010dinnost\u00ed a n\u00e1stroj\u016f navr\u017een\u00fdch tak, aby se projekt dostal z pap\u00edru na tra\u0165, mus\u00ed b\u00fdt v ka\u017ed\u00e9m sponzorsk\u00e9m programu na prvn\u00edm m\u00edst\u011b.<\/p>\n<p class=\"p1\">Jak jsme ji\u017e zm\u00ednili, sponzoring je pouze soubor pr\u00e1v, kter\u00e1 vym\u011bn\u00edte za pen\u00edze nebo slu\u017eby. Nechte to tak, jak to je, a t\u011b\u017eko v\u00e1m to p\u0159inese n\u011bjak\u00fd u\u017eitek. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je, jak tyto v\u00fdhody prom\u011bn\u00edte v n\u011bco hmatateln\u00e9ho a v\u00fdnosn\u00e9ho, a existuje miliarda p\u0159\u00edklad\u016f skv\u011bl\u00fdch aktiva\u010dn\u00edch strategi\u00ed, od pohostinsk\u00fdch program\u016f po PR operace, od vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch po sout\u011b\u017ee a tomboly.<\/p>\n<p class=\"p1\">Jedno upozorn\u011bn\u00ed. Aktiva\u010dn\u00ed strategie nejsou zdarma a <strong>nejsou sou\u010d\u00e1st\u00ed sponzorsk\u00e9 smlouvy,<\/strong> co\u017e znamen\u00e1, \u017ee klient bude muset za ka\u017edou z nich zaplatit. Op\u011bt plat\u00ed pravidlo, \u017ee za ka\u017edou libru vynalo\u017eenou na sponzoring zva\u017ete vyd\u00e1n\u00ed 1 libry na aktivaci.<\/p>\n<h2 class=\"p4\"><b>Jemn\u00e9 lad\u011bn\u00ed<\/b><\/h2>\n<p class=\"p1\">Ve sportu a sportovn\u00edm marketingu nen\u00ed konec, dokud nen\u00ed konec. Kr\u00e1sa fotbalov\u00e9ho z\u00e1pasu nebo sez\u00f3ny Formule 1 je do zna\u010dn\u00e9 m\u00edry spojena s jejich nep\u0159edv\u00eddatelnost\u00ed a nejistotou. Pr\u00e1v\u011b proto maj\u00ed agentury a konzultanti sportovn\u00edho marketingu o\u010di na stopk\u00e1ch a hledaj\u00ed ne\u010dekan\u00e9 p\u0159\u00edle\u017eitosti, kter\u00e9 by mohly zaklepat na dve\u0159e. Nakonec se v\u017edycky najde n\u011bco, co lze zdokonalit, kampa\u0148, kterou lze vylep\u0161it, nebo \u00fahel pohledu, na kter\u00fd se nikdo nepod\u00edval a kter\u00fd by te\u010f mohl b\u00fdt zaj\u00edmav\u00fd. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Chceme-li udr\u017eet program zdrav\u00fd, z\u00e1\u0159iv\u00fd a vzru\u0161uj\u00edc\u00ed, je nezbytn\u00e9 jej vyladit.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2 class=\"p4\"><b>M\u011b\u0159en\u00ed p\u0159\u00ednos\u016f sponzoringu<\/b><\/h2>\n<p class=\"p1\">A kone\u010dn\u011b hl\u00e1\u0161en\u00ed. <strong>Reporting<\/strong> je oblast, kter\u00e1 je v oblasti sportovn\u00edho sponzoringu p\u0159\u00edli\u0161 \u010dasto opom\u00edjena a kter\u00e1 byla v minulosti spojov\u00e1na s nesmysln\u00fdmi nar\u00e1\u017ekami typu &#8222;sponzoring se ned\u00e1 m\u011b\u0159it&#8220;.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Pravdou je, \u017ee to lze s dokonalou p\u0159esnost\u00ed. Existuj\u00ed n\u00e1stroje a strategie, kter\u00e9 umo\u017e\u0148uj\u00ed p\u0159esn\u00fd v\u00fdpo\u010det. <a href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-ziskat-maximalni-navratnost-investic-do-sponzorstvi-motogp\/\"><strong>n\u00e1vratnost investic<\/strong><\/a>, n\u00e1vratnost c\u00edl\u016f a dal\u0161\u00ed ukazatele. Technologie umo\u017e\u0148uj\u00ed dokonal\u00e9 m\u011b\u0159en\u00ed expozice na obrazovce a na internetu nechyb\u00ed nic, co by umo\u017enilo z\u00edskat \u00fadaje o zapojen\u00ed, sledovanosti a penetraci. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">M\u011b\u0159en\u00ed p\u0159\u00ednos\u016f sponzoringu umo\u017e\u0148uje jemn\u011bj\u0161\u00ed dolad\u011bn\u00ed a vy\u0161\u0161\u00ed zodpov\u011bdnost a z\u00e1rove\u0148 v\u00e1m samoz\u0159ejm\u011b umo\u017en\u00ed ocenit velk\u00e9 p\u0159\u00ednosy dob\u0159e navr\u017een\u00e9ho sportovn\u00edho marketingov\u00e9ho programu.<\/p>\n<h2 class=\"p4\"><b>Dobr\u00e9, \u0161patn\u00e9 a o\u0161kliv\u00e9<\/b><\/h2>\n<p class=\"p1\">V tomto \u010dl\u00e1nku jsme vyl\u00ed\u010dili velmi rychl\u00fd a nepropracovan\u00fd sc\u00e9n\u00e1\u0159: docela d\u011btinskou \u0161pi\u010dku ledovce, kter\u00e1 nevystihuje slo\u017eitost skute\u010dn\u00e9ho sponzorsk\u00e9ho programu. Samoz\u0159ejm\u011b jsme se nezab\u00fdvali stovkami zp\u016fsob\u016f, jak se v\u011bci mohou velmi rychle a velmi brzy zvrtnout, ale neuvedli jsme ani p\u0159\u00edklady ne\u010dekan\u00fdch triumf\u016f. Stejn\u011b jako v\u0161echno, i sport a sportovn\u00ed marketing maj\u00ed pod povrchem co nab\u00eddnout. <strong>Slo\u017eitost v\u0161ak nemus\u00ed b\u00fdt v\u017edy \u0161patn\u00e1<\/strong>: lze zde sklidit spoustu rychl\u00fdch v\u00edt\u011bzstv\u00ed a spoustu skryt\u00fdch poklad\u016f, pokud v\u00edte, kde hledat. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\"><strong>Proto m\u00e1te agentury<\/strong>: skupinu lid\u00ed, kte\u0159\u00ed se danou slo\u017eitost\u00ed zab\u00fdvaj\u00ed znovu a znovu, dokud u\u017e nen\u00ed slo\u017eit\u00e1. Opravdu ji pot\u0159ebujete? Ne, samoz\u0159ejm\u011b \u017ee ne. Stejn\u011b tak nepot\u0159ebujete boty, abyste ub\u011bhli maraton, ale ur\u010dit\u011b v\u00e1m pomohou.<\/p>\n<p class=\"p1\"><strong><a href=\"https:\/\/rtrsports.com\/en\/why-choose-an-independent-sports-marketing-agency\/\">Tak pro\u010d se sem nepod\u00edv\u00e1te a nezjist\u00edte, pro\u010d by mohlo b\u00fdt skv\u011bl\u00fdm n\u00e1padem kontaktovat n\u011bkoho, jako jsme my, pokud pl\u00e1nujete investovat do sportu. <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sportovn\u00ed marketingov\u00e9 agentury maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho procesu sportovn\u00edho sponzoringu. Zat\u00edmco klienti a zna\u010dky jsou obvykle v\u00edce nad\u0161eni emocion\u00e1ln\u00ed str\u00e1nkou &#8211; a je to tak spr\u00e1vn\u011b, proto\u017ee partnerstv\u00ed se sportovn\u00ed nemovitost\u00ed je velmi vzru\u0161uj\u00edc\u00ed z\u00e1le\u017eitost &#8211; agentury a provozovatel\u00e9 se obvykle zam\u011b\u0159uj\u00ed na efektivitu a p\u0159esnost programu. Proces sponzoringu m\u00e1 daleko [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":192255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277,20230],"tags":[],"class_list":["post-298050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7","category-sportovni-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pochopen\u00ed procesu sponzorov\u00e1n\u00ed sportu<\/title>\n<meta name=\"description\" content=\"Sportovn\u00ed marketingov\u00e9 agentury maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho procesu sportovn\u00edho sponzoringu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury\" \/>\n<meta property=\"og:description\" content=\"Sportovn\u00ed marketingov\u00e9 agentury maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho procesu sportovn\u00edho sponzoringu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rtrsports.com-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury\",\"datePublished\":\"2025-07-17T17:07:32+00:00\",\"dateModified\":\"2025-07-17T17:11:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/\"},\"wordCount\":2047,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rtrsports.com-4.png\",\"articleSection\":[\"MotoGP\",\"Sportovn\u00ed marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/\",\"name\":\"Pochopen\u00ed procesu sponzorov\u00e1n\u00ed sportu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rtrsports.com-4.png\",\"datePublished\":\"2025-07-17T17:07:32+00:00\",\"dateModified\":\"2025-07-17T17:11:07+00:00\",\"description\":\"Sportovn\u00ed marketingov\u00e9 agentury maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho procesu sportovn\u00edho sponzoringu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rtrsports.com-4.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rtrsports.com-4.png\",\"width\":1080,\"height\":1080,\"caption\":\"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pochopen\u00ed procesu sponzorov\u00e1n\u00ed sportu","description":"Sportovn\u00ed marketingov\u00e9 agentury maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho procesu sportovn\u00edho sponzoringu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/","og_locale":"cs_CZ","og_type":"article","og_title":"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury","og_description":"Sportovn\u00ed marketingov\u00e9 agentury maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho procesu sportovn\u00edho sponzoringu.","og_url":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1080,"height":1080,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rtrsports.com-4.png","type":"image\/png"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury","datePublished":"2025-07-17T17:07:32+00:00","dateModified":"2025-07-17T17:11:07+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/"},"wordCount":2047,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rtrsports.com-4.png","articleSection":["MotoGP","Sportovn\u00ed marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/","url":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/","name":"Pochopen\u00ed procesu sponzorov\u00e1n\u00ed sportu","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rtrsports.com-4.png","datePublished":"2025-07-17T17:07:32+00:00","dateModified":"2025-07-17T17:11:07+00:00","description":"Sportovn\u00ed marketingov\u00e9 agentury maj\u00ed jin\u00fd pohled na budov\u00e1n\u00ed a zah\u00e1jen\u00ed spr\u00e1vn\u00e9ho procesu sportovn\u00edho sponzoringu.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rtrsports.com-4.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rtrsports.com-4.png","width":1080,"height":1080,"caption":"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/pochopeni-procesu-sportovniho-sponzoringu-od-odbornika-z-agentury\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Pochopen\u00ed procesu sportovn\u00edho sponzoringu od odborn\u00edka z agentury"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=298050"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298050\/revisions"}],"predecessor-version":[{"id":298073,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298050\/revisions\/298073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/192255"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=298050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=298050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=298050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}