{"id":298222,"date":"2025-07-18T17:14:45","date_gmt":"2025-07-18T15:14:45","guid":{"rendered":"https:\/\/rtrsports.com\/co-je-to-vecny-sponzoring-nebo-barterovy-sponzoring\/"},"modified":"2025-07-18T17:23:56","modified_gmt":"2025-07-18T15:23:56","slug":"co-je-to-vecny-sponzoring-nebo-barterovy-sponzoring","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-in-kind-barter\/","title":{"rendered":"Co je to v\u011bcn\u00fd sponzoring nebo barterov\u00fd sponzoring?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-16414 size-medium\" title=\"co je v\u011bcn\u00e9 sponzorstv\u00ed\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/33990450923_abe8f739bd_b-4.jpg\" alt=\"co je v\u011bcn\u00e9 sponzorstv\u00ed\" width=\"300\" height=\"300\" \/><\/p>\n<h2 class=\"ai-optimize-6\"><strong>Co je to v\u011bcn\u00fd sponzoring nebo barterov\u00fd sponzoring?<\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">N\u011bkolikr\u00e1t jsme zd\u016fraznili, \u017ee <strong>sponzoring<\/strong> m\u016f\u017ee b\u00fdt velmi flexibiln\u00ed. Ve skute\u010dnosti existuje mnoho r\u016fzn\u00fdch <a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\">typ\u016f sponzoringu<\/a>. Neexistuje <strong>sponzorsk\u00fd projekt<\/strong> jako druh\u00fd a neexistuje \u017e\u00e1dn\u00fd standardn\u00ed sponzorsk\u00fd bal\u00ed\u010dek.<\/p>\n<p class=\"ai-optimize-8\">Naopak, dobr\u00fd sponzoring se dokonale p\u0159izp\u016fsobuje c\u00edl\u016fm, posl\u00e1n\u00ed, strategii a rozpo\u010dtu spole\u010dnosti a sponzoring v natur\u00e1li\u00edch je toho d\u016fkazem.<\/p>\n<h2 class=\"ai-optimize-9\"><strong>Pod\u00edvejme se na sponzorstv\u00ed v natur\u00e1li\u00edch neboli barter.<\/strong><\/h2>\n<p class=\"ai-optimize-10\">V\u011bcn\u00fd sponzoring je pouze sponzoring se stejn\u00fdmi marketingov\u00fdmi pr\u00e1vy jako jak\u00fdkoli jin\u00fd sponzoring, ale cena se neplat\u00ed v pen\u011bz\u00edch, ale \u010d\u00e1ste\u010dn\u011b nebo zcela v natur\u00e1li\u00edch. <strong>Je to velmi \u010dast\u00e9? Ano, je. <\/strong><\/p>\n<p class=\"ai-optimize-11\">N\u011bkdy<strong> sportovn\u00ed t\u00fdmy a organizace<\/strong> provozuj\u00edc\u00ed velk\u00e9 provozy pot\u0159ebuj\u00ed v\u00fdrobky nebo slu\u017eby a mohou potenci\u00e1ln\u00edmu partnerovi (schopn\u00e9mu tyto v\u00fdrobky nebo slu\u017eby dod\u00e1vat) nab\u00eddnout jin\u00fd zp\u016fsob, jak zaplatit za sponzoring. Ka\u017ed\u00fd, kdo m\u00e1 zku\u0161enosti s obchodem, dob\u0159e zn\u00e1 pojem barter: jde o praxi, jej\u00edm\u017e prost\u0159ednictv\u00edm si spole\u010dnosti vym\u011b\u0148uj\u00ed zbo\u017e\u00ed nebo slu\u017eby m\u00edsto pen\u011bz a kompenzuj\u00ed je. Jak lze tuto praxi propojit se sv\u011btem sponzoringu? A s jak\u00fdmi konkr\u00e9tn\u00edmi v\u00fdhodami?<\/p>\n<h2 class=\"ai-optimize-12\"><strong>Dobr\u00fd p\u0159\u00edklad v\u011bcn\u00e9ho sponzorstv\u00ed: v\u00fdstavba nov\u00e9ho sportovn\u00edho za\u0159\u00edzen\u00ed<\/strong><\/h2>\n<p class=\"ai-optimize-13\">\u0158ekn\u011bme, \u017ee jste<strong> fotbalov\u00fd t\u00fdm,<\/strong> kter\u00fd <strong>stav\u00ed nov\u00fd stadion<\/strong>, <strong>tenisov\u00fd klub<\/strong>, kter\u00fd pot\u0159ebuje nov\u00fd centr\u00e1ln\u00ed kurt, nebo t\u00fdm F1, jeho\u017e nov\u00e9 s\u00eddlo je kone\u010dn\u011b napl\u00e1nov\u00e1no a schv\u00e1leno.<\/p>\n<p class=\"ai-optimize-14\">\u010cel\u00edte skute\u010dn\u011b velk\u00e9 v\u00fdzv\u011b, proto\u017ee stav\u011bt nov\u00e9 struktury, ani\u017e by to ovlivnilo sou\u010dasnou a n\u00e1sleduj\u00edc\u00ed sportovn\u00ed sez\u00f3nu, je velmi obt\u00ed\u017en\u00e9 (m\u00e1te na to ur\u010dit\u00fd \u010das a mus\u00edte si d\u00e1t pozor, abyste to stihli; mistrovstv\u00ed na v\u00e1s nepo\u010dk\u00e1). Krom\u011b toho mus\u00edte db\u00e1t na to, abyste m\u011bli k dispozici spr\u00e1vn\u00e9 zdroje, ale m\u00e1te tak\u00e9 velkou \u0161anci rozb\u011bhnout <strong>marketingovou a obchodn\u00ed \u010dinnost<\/strong> spojenou s va\u0161\u00edm nov\u00fdm za\u0159\u00edzen\u00edm.<\/p>\n<p class=\"ai-optimize-15\">Proto\u017ee m\u016f\u017eete oslovit <strong>odv\u011btv\u00ed staveb<\/strong> nictv\u00ed a <strong>stavebn\u00edch materi\u00e1l\u016f<\/strong>, kter\u00e9 by mohlo m\u00edt z\u00e1jem vyu\u017e\u00edt v\u00e1\u0161 nov\u00fd stadion jako prezentaci sv\u00fdch mo\u017enost\u00ed.<\/p>\n<p class=\"ai-optimize-16\">V\u00fdrobky je t\u0159eba popsat a p\u0159ipomenout, a co je lep\u0161\u00ed ne\u017e um\u00edstit va\u0161e zbo\u017e\u00ed do zaj\u00edmav\u00fdch budov nebo staveb, ve kter\u00fdch se konaj\u00ed sportovn\u00ed aktivity nebo se d\u011bj\u00ed sportovn\u00ed z\u00e1le\u017eitosti? Stavby, do kter\u00fdch by lid\u00e9 r\u00e1di chodili (i va\u0161i potenci\u00e1ln\u00ed klienti) sledovat ud\u00e1losti pln\u00e9 v\u00e1\u0161n\u011b?<\/p>\n<p class=\"ai-optimize-17\">Jen si p\u0159edstavte, \u017ee p\u0159ivedete potenci\u00e1ln\u00edho klienta, aby se pod\u00edval, <strong>jak se stav\u00ed v\u016fz F1,<\/strong> setkal se s t\u00fdmem v procesu, proch\u00e1zel se po va\u0161ich podlah\u00e1ch nebo mu uk\u00e1zal va\u0161e okenn\u00ed r\u00e1my, sv\u011btla \u010di jin\u00e9 vybaven\u00ed&#8230; A pak to porovnejte s t\u00edm, kdy\u017e p\u0159ivedete stejn\u00e9 klienty, aby si prohl\u00e9dli jen blok kancel\u00e1\u0159\u00ed&#8230;<\/p>\n<h2 class=\"ai-optimize-18\"><strong>P\u0159\u00edle\u017eitosti jsou nekone\u010dn\u00e9<\/strong><\/h2>\n<p class=\"ai-optimize-19\">Stejn\u00fd koncept plat\u00ed pro <strong>fotbal, tenis, basketbal<\/strong> a v\u0161echny dal\u0161\u00ed <strong>discipl\u00edny<\/strong>, na kter\u00e9 si vzpomenete&#8230; Ano, dokonce i pro fotbal. <b>golf. Jist\u011b, <\/b> hraje se venku, ale m\u016f\u017eete se postarat o klubovnu.<\/p>\n<p class=\"ai-optimize-20\">Ka\u017ed\u00e1 z t\u011bchto staveb disponuje <strong>pohostinsk\u00fdm za\u0159\u00edzen\u00edm, kter\u00e9<\/strong> lze vyu\u017e\u00edt pro va\u0161eho potenci\u00e1ln\u00edho i st\u00e1vaj\u00edc\u00edho partnera, tak\u017ee b\u011bhem jedin\u00e9ho setk\u00e1n\u00ed by bylo mo\u017en\u00e9 uk\u00e1zat (jen jako p\u0159\u00edklad), jak slavn\u00fd architekt XY<strong> pou\u017eil va\u0161e produkty k<\/strong> dosa\u017een\u00ed nov\u00e9ho standardu na stadionech, a z\u00e1rove\u0148 vyu\u017e\u00edt nad\u0161en\u00ed host\u016f pro sport, se kter\u00fdm jste spojeni, abyste vytvo\u0159ili lep\u0161\u00ed vztah, kter\u00fd povede ke konstruktivn\u011bj\u0161\u00edm obchodn\u00edm vztah\u016fm v budoucnu.<\/p>\n<p class=\"ai-optimize-21\"><strong>Odv\u011btv\u00ed souvisej\u00edc\u00ed se stavebnictv\u00edm se na v\u00e1s mohou d\u00edvat jin\u00fdma o\u010dima,<\/strong> nejen jako na potenci\u00e1ln\u00edho dodavatele (bojuj\u00edc\u00edho mimo jin\u00e9 o z\u00edsk\u00e1n\u00ed zak\u00e1zky). Mohou se na v\u00e1s d\u00edvat o\u010dima potenci\u00e1ln\u00edho partnera, se kter\u00fdm lze vytvo\u0159it oboustrann\u011b v\u00fdhodnou spolupr\u00e1ci.<\/p>\n<p class=\"ai-optimize-22\"><strong>Ob\u011b strany mohou m\u00edt obrovsk\u00fd prosp\u011bch,<\/strong> pokud si uv\u011bdom\u00edte, \u017ee c\u00edlem majitele budovy je m\u00edt co nejl\u00e9pe dokon\u010den\u00fd v\u00fdrobek za co nejni\u017e\u0161\u00ed cenu a \u017ee c\u00edlem v\u00fdrobce materi\u00e1lu je m\u00edt v budov\u011b um\u00edst\u011bny sv\u00e9 nejlep\u0161\u00ed v\u00fdrobky a vyu\u017e\u00edt je ve sv\u00e9m marketingov\u00e9m a komunika\u010dn\u00edm \u00fasil\u00ed&#8230; Spole\u010dn\u00fd c\u00edl, kter\u00e9ho mohou ob\u011b strany dos\u00e1hnout, pokud budou spolupracovat a <strong>vym\u011b\u0148ovat v\u00fdrobky za marketingov\u00e9 slu\u017eby, zcela nebo \u010d\u00e1ste\u010dn\u011b.<\/strong><\/p>\n<p class=\"ai-optimize-23\">Objevte <a href=\"https:\/\/rtrsports.com\/cs\/what-is-sports-sponsorship-activation\/\"><strong>Co je sponzorsk\u00e1 aktivace<\/strong><\/a> nebo Pokud se chcete dozv\u011bd\u011bt v\u00edce o barteru ve sportu, kontaktujte n\u00e1s prost\u0159ednictv\u00edm webu infotrsports.com , a mezit\u00edm nav\u0161tivte str\u00e1nku<\/p>\n<ul>\n<li class=\"ai-optimize-24\"><a href=\"https:\/\/rtrsports.co.uk\/portfolio-posts\/sponsorship-moreschi-is-official-supplier-for-scuderia-toro-rosso\/\">https:\/\/rtrsports.co.uk\/portfolio-posts\/sponsorship-moreschi-is-official-supplier-for-scuderia-toro-rosso\/<\/a><\/li>\n<li class=\"ai-optimize-25\"><a href=\"https:\/\/rtrsports.co.uk\/portfolio-posts\/10000\/\">https:\/\/rtrsports.co.uk\/portfolio-posts\/10000\/<\/a><\/li>\n<li class=\"ai-optimize-26\"><a href=\"https:\/\/rtrsports.co.uk\/portfolio-posts\/sponsorship-psp-global-service-and-honda-hrc-motogp-2017\/\">https:\/\/rtrsports.co.uk\/portfolio-posts\/sponsorship-psp-global-service-and-honda-hrc-motogp-2017\/<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co je to v\u011bcn\u00fd sponzoring nebo barterov\u00fd sponzoring? N\u011bkolikr\u00e1t jsme zd\u016fraznili, \u017ee sponzoring m\u016f\u017ee b\u00fdt velmi flexibiln\u00ed. Ve skute\u010dnosti existuje mnoho r\u016fzn\u00fdch typ\u016f sponzoringu. Neexistuje sponzorsk\u00fd projekt jako druh\u00fd a neexistuje \u017e\u00e1dn\u00fd standardn\u00ed sponzorsk\u00fd bal\u00ed\u010dek. Naopak, dobr\u00fd sponzoring se dokonale p\u0159izp\u016fsobuje c\u00edl\u016fm, posl\u00e1n\u00ed, strategii a rozpo\u010dtu spole\u010dnosti a sponzoring v natur\u00e1li\u00edch je toho d\u016fkazem. Pod\u00edvejme [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":187545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-298222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Co je to v\u011bcn\u00fd sponzoring nebo barterov\u00fd sponzoring?<\/title>\n<meta name=\"description\" content=\"Co je to v\u011bcn\u00fd sponzoring? Sponzorstv\u00ed v natur\u00e1li\u00edch, zn\u00e1m\u00e9 tak\u00e9 jako barterov\u00fd sponzoring, je druh dohody, kter\u00e1 umo\u017e\u0148uje sponzorovi platit za marketingov\u00e9 v\u00fdhody prost\u0159ednictv\u00edm \u0159ady produkt\u016f nebo slu\u017eeb nam\u00edsto pen\u011bz (nebo vedle nich).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-in-kind-barter\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co je to v\u011bcn\u00fd sponzoring nebo barterov\u00fd sponzoring?\" \/>\n<meta property=\"og:description\" content=\"Co je to v\u011bcn\u00fd sponzoring? 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