{"id":298278,"date":"2025-07-18T17:36:01","date_gmt":"2025-07-18T15:36:01","guid":{"rendered":"https:\/\/rtrsports.com\/kolik-stoji-sportovni-sponzoring-nekdy-hodne-ale-stoji-to-jeste-vic\/"},"modified":"2025-07-18T17:42:51","modified_gmt":"2025-07-18T15:42:51","slug":"kolik-stoji-sportovni-sponzoring-nekdy-hodne-ale-stoji-to-jeste-vic","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","title":{"rendered":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-18692 size-medium\" title=\"n\u00e1klady na sportovn\u00ed sponzoring\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mwm01-3.jpg\" alt=\"coca-cola-olympi\u00e1da\" width=\"300\" height=\"206\" \/><\/p>\n<h2 class=\"p1 ai-optimize-6\">Kolik stoj\u00ed sportovn\u00ed sponzoring a kolik stoj\u00ed sponzorov\u00e1n\u00ed sportovn\u00edho t\u00fdmu?<\/h2>\n<p class=\"p1 ai-optimize-7 ai-optimize-introduction\">Sportovn\u00ed sponzoring je jednou z nej\u00fa\u010dinn\u011bj\u0161\u00edch a nejpou\u017e\u00edvan\u011bj\u0161\u00edch marketingov\u00fdch strategi\u00ed ve sv\u011bt\u011b podnik\u00e1n\u00ed. Od 60. let 20. stolet\u00ed vyu\u017e\u00edv\u00e1 sport nespo\u010det spole\u010dnost\u00ed v\u0161ech velikost\u00ed a odv\u011btv\u00ed k nav\u00e1z\u00e1n\u00ed kontaktu se z\u00e1kazn\u00edky a potenci\u00e1ln\u00edmi klienty, p\u0159i\u010dem\u017e vyu\u017e\u00edv\u00e1 \u00fa\u017easn\u00e9 v\u00e1\u0161n\u011b a vzru\u0161en\u00ed, kter\u00e9 m\u016f\u017ee p\u0159in\u00e9st pouze sport. Kolik to stoj\u00ed? To je jedna z nej\u010dast\u011bji kladen\u00fdch ot\u00e1zek. Od n\u011bkolika stovek dolar\u016f za ml\u00e1de\u017enick\u00fd sportovn\u00ed t\u00fdm na z\u00e1kladn\u00ed \u00farovni, kter\u00fd si m\u016f\u017ee dovolit i mal\u00e1 firma, a\u017e po n\u011bkolik milion\u016f pot\u0159ebn\u00fdch pro v\u00fdznamn\u011bj\u0161\u00ed ligy.<\/p>\n<p class=\"p1 ai-optimize-8\">Sponzoring je samoz\u0159ejm\u011b velmi \u0161irok\u00fd pojem, od partnerstv\u00ed s m\u00edstn\u00edmi fotbalov\u00fdmi t\u00fdmy a\u017e po smlouvy na mistrovstv\u00ed sv\u011bta ve fotbale, a v\u011b\u0159te nebo ne, ne v\u017edy vyhr\u00e1v\u00e1 nejdra\u017e\u0161\u00ed smlouva. Jak ji\u017e bylo zm\u00edn\u011bno v tomto blogu, nejd\u016fle\u017eit\u011bj\u0161\u00ed v oblasti sportovn\u00edho marketingu je sladit spr\u00e1vn\u00e9 aktivity se spr\u00e1vn\u00fdmi c\u00edli spole\u010dnosti a sestavit bal\u00ed\u010dky na m\u00edru, kter\u00e9 dokonale odpov\u00eddaj\u00ed tomu, jak chcete vy a va\u0161e zna\u010dka v budoucnu vypadat. Z tohoto d\u016fvodu nemus\u00ed m\u00edstn\u00ed podnik, nap\u0159\u00edklad pr\u00e9miov\u00e9 peka\u0159stv\u00ed za rohem, sponzorovat olympijsk\u00e9 hry, aby se stal obl\u00edben\u00fdm v sousedstv\u00ed, ale mohl by t\u0159eba t\u011b\u017eit ze smlouvy s m\u00edstn\u00edm st\u0159edo\u0161kolsk\u00fdm stadionem nebo m\u00edstn\u00edm sportovn\u00edm t\u00fdmem.<\/p>\n<p class=\"p1 ai-optimize-9\">Kolik to stoj\u00ed? <strong>Kolik stoj\u00ed sponzoring<\/strong> a <strong>kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu<\/strong>?<\/p>\n<p class=\"p1 ai-optimize-10\">Samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed na tom, co se stane. Na to neexistuje spr\u00e1vn\u00e1 a p\u0159esn\u00e1 odpov\u011b\u010f. Z\u00e1le\u017e\u00ed na velikosti obchodu, na c\u00edlov\u00e9m trhu, na televizn\u00ed a medi\u00e1ln\u00ed expozici, na popularit\u011b sponzorovan\u00e9 nemovitosti a na mno\u017estv\u00ed marketingov\u00fdch v\u00fdhod, kter\u00e9 z\u00edsk\u00e1te. Sponzoring ve Formuli 1, Premier League nebo u N\u00e1rodn\u00ed basketbalov\u00e9 asociace se m\u016f\u017ee vy\u0161plhat k des\u00edtk\u00e1m milion\u016f ro\u010dn\u011b. U sponzor\u016f mistrovstv\u00ed sv\u011bta nebo olympijsk\u00fdch her nebo u celo\u017eivotn\u00edch sponzorsk\u00fdch smluv, jako je ta, kterou uzav\u0159ela spole\u010dnost Nike s Cristianem Ronaldem nebo LeBronem Jamesem, mohou b\u00fdt \u010d\u00e1stky je\u0161t\u011b vy\u0161\u0161\u00ed. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-11\">Trik nespo\u010d\u00edv\u00e1 v tom, \u017ee se zept\u00e1te, kolik pen\u011bz je na n\u011bco pot\u0159eba, ale v tom, \u017ee si uv\u011bdom\u00edte, kolik pen\u011bz m\u00e1te na program sponzoringu sportu vy\u010dlen\u011bno, a pak za\u010dnete p\u0159ipravovat pl\u00e1n a pe\u010dliv\u011b si uv\u011bdom\u00edte mo\u017enosti a alternativy.<span class=\"Apple-converted-space\"> Sponzorsk\u00e9 bal\u00ed\u010dky nejsou vytes\u00e1ny do kamene, hlavn\u00ed slovo m\u00e1 flexibilita. Dostanete to, co pot\u0159ebujete&#8230; ale mus\u00edte m\u00edt pl\u00e1n, ne\u017e za\u010dnete jednat se sportovn\u00ed nemovitost\u00ed. <\/span><\/p>\n<p class=\"p1 ai-optimize-12\">Krom\u011b toho byste m\u011bli m\u00edt na pam\u011bti je\u0161t\u011b jednu v\u011bc. Jak\u00e9 jsou n\u00e1klady na sportovn\u00ed sponzoring? Kdy\u017e hovo\u0159\u00edme o tom, kolik stoj\u00ed sponzorsk\u00e1 smlouva, m\u00e1me na mysli pouze hodnotu smlouvy jako takov\u00e9. Neuva\u017eujeme o pen\u011bz\u00edch pot\u0159ebn\u00fdch na aktivaci, na dal\u0161\u00ed person\u00e1l a logistiku a tak d\u00e1le a tak d\u00e1le. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-13\">Kolik tedy sponzoring stoj\u00ed? Z\u00e1le\u017e\u00ed na hloubce a \u0161\u00ed\u0159i va\u0161eho programu; spr\u00e1vn\u00e1 ot\u00e1zka by m\u011bla zn\u00edt: Jak\u00e9 jsou celkov\u00e9 n\u00e1klady na tuto aktivitu? Kolik pen\u011bz pot\u0159ebuji na realizaci sv\u00e9ho aktiva\u010dn\u00edho pl\u00e1nu? Kolik na poho\u0161t\u011bn\u00ed, propagaci, soci\u00e1ln\u00ed m\u00e9dia a tak d\u00e1le a tak d\u00e1le?<\/p>\n<h2 class=\"ai-optimize-14\">Jakou hodnotu m\u00e1 sportovn\u00ed sponzoring?<\/h2>\n<p class=\"ai-optimize-15\">Na t\u011bchto \u0159\u00e1dc\u00edch je uveden seznam <strong>dlouhodob\u00fdch sportovn\u00edch sponzor\u016f<\/strong>. N\u011bkter\u00e9 z nejv\u011bt\u0161\u00edch spole\u010dnost\u00ed na sv\u011bt\u011b v\u011bd\u00ed, \u017ee sponzorstv\u00ed m\u00e1 obrovskou hodnotu, proto u n\u011bj z\u016fst\u00e1vaj\u00ed ji\u017e des\u00edtky let, a tady je m\u00e1me:<\/p>\n<ul>\n<li class=\"ai-optimize-16\"><strong>Ford a fotbalov\u00fd klub Geelong<\/strong> oslavily <strong>90 let<\/strong> spolupr\u00e1ce a prodlou\u017eily sv\u00e9 partnerstv\u00ed do konce roku 2020, \u010d\u00edm\u017e se stalo jedn\u00edm z nejdel\u0161\u00edch partnerstv\u00ed sportovn\u00edch t\u00fdm\u016f na sv\u011bt\u011b. https:\/\/www.ford.com.au\/about-ford\/sponsorship\/geelong-football-club\/;<\/li>\n<li class=\"ai-optimize-17\"><strong>Spole\u010dnost Coca-Cola<\/strong> je nejd\u00e9le trvaj\u00edc\u00edm sponzorem <strong>olympijsk\u00fdch her<\/strong> (dosud<strong>94 let)<\/strong>. Spolupr\u00e1ce za\u010dala v roce 1928 a sv\u00e9 celosv\u011btov\u00e9 partnerstv\u00ed prodlou\u017eila a\u017e do roku 2020. https:\/\/www.coca-cola.co.uk\/stories\/making-history-with-the-olympic-games#;<\/li>\n<li class=\"ai-optimize-18\">Partnerstv\u00ed mezi <strong>Wimbledonem a spole\u010dnost\u00ed Slazenger<\/strong> v oblasti <strong>tenisu <\/strong>za\u010dalo p\u0159ed <strong>116<\/strong> lety.<\/li>\n<li class=\"ai-optimize-19\"><strong>Repsol a Honda HRC<\/strong> jsou po <strong>23 letech<\/strong> st\u00e1le spolu. Toto duo je st\u00e1le siln\u00e9 a je jedn\u00edm z protagonist\u016f \u0161ampion\u00e1tu MotoGP.<\/li>\n<li class=\"ai-optimize-20\"><strong>Philip Morris<\/strong> <strong>sponzoruje <\/strong>Ferrari od poloviny 80. let; jejich partnerstv\u00ed potrv\u00e1 a\u017e do roku 2021&#8230; 36 let a st\u00e1le spolu z\u00e1vod\u00ed;<\/li>\n<li class=\"ai-optimize-21\">Partnerstv\u00ed mezi <strong>Interem<\/strong> a<strong> <\/strong>Pirelli je po 20 letech velmi pevn\u00e9 a m\u00e1 trvat d\u00e9le ne\u017e <strong>25<\/strong> let.<\/li>\n<li class=\"ai-optimize-22\">Spojen\u00ed mezi <strong>spole\u010dnost\u00ed McDonald&#8217;s a mistrovstv\u00edm sv\u011bta ve fotbale<\/strong> se datuje od roku 1994. Na mistrovstv\u00ed sv\u011bta v Rusku 2018 oslav\u00ed <strong>24 let<\/strong> partnerstv\u00ed.<\/li>\n<li class=\"ai-optimize-23\">Spole\u010dnost <strong>Coca-Cola<\/strong> je sou\u010d\u00e1st\u00ed <strong>FIFA od roku 1974<\/strong>. Spole\u010dnost Coke za\u010dala sponzorovat mistrovstv\u00ed sv\u011bta v roce 1978. Spole\u010dnost Coca-Cola m\u00e1 reklamu na stadionu na ka\u017ed\u00e9m mistrovstv\u00ed sv\u011bta ve fotbale od roku 1950.<\/li>\n<li class=\"ai-optimize-24\"><strong>Visa<\/strong> vyu\u017eila zimn\u00ed olympijsk\u00e9 hry v Pchjong\u010dchangu 2018 k oslav\u011b <strong>v\u00edce ne\u017e 30 let sponzorstv\u00ed olympijsk\u00fdch her.<\/strong><\/li>\n<li class=\"ai-optimize-25\"><strong>Barclays <\/strong>m\u00e1 za <strong>posledn\u00edch 15 let s Premier League<\/strong> skv\u011blou spolupr\u00e1ci, kter\u00e1 st\u00e1le pokra\u010duje.<\/li>\n<li class=\"ai-optimize-26\">V It\u00e1lii dos\u00e1hly <strong>Telecom Italia a Serie A<\/strong> v roce 2018 <strong>20 let<\/strong>;<\/li>\n<li class=\"ai-optimize-27\">Partnerstv\u00ed <strong>Rugby Football Union a O2<\/strong> za\u010dalo v roce 1995 a smlouva vypr\u0161\u00ed v roce 2021<strong>(26 let<\/strong>);<\/li>\n<li class=\"ai-optimize-28\"><strong>ECB England and Wales Cricket Board a NatWest<\/strong> maj\u00ed dlouholetou spolupr\u00e1ci, kter\u00e1 trv\u00e1 ji\u017e <strong>v\u00edce ne\u017e 35 let.<\/strong><\/li>\n<\/ul>\n<h2 class=\"ai-optimize-29\">V\u00fdznam sponzorstv\u00ed<\/h2>\n<p class=\"ai-optimize-30\">Je z\u0159ejm\u00e9, \u017ee tyto spole\u010dnosti se nezab\u00fdvaj\u00ed sponzoringem jen proto, \u017ee maj\u00ed r\u00e1dy sport. B\u011bhem tak dlouh\u00e9ho obdob\u00ed usp\u011blo mnoho mana\u017eer\u016f a v\u0161ichni si uv\u011bdomili <strong>u\u017eite\u010dnost toho, \u017ee jsou sponzory; jinak<\/strong> by tato partnerstv\u00ed neobnovili.<\/p>\n<p class=\"ai-optimize-31\">Uv\u011bdomili si, <strong>jak obrovskou hodnotu m\u016f\u017ee sponzorov\u00e1n\u00ed discipl\u00edny p\u0159idat jejich zna\u010dce na zn\u00e1mosti a pov\u011bdom\u00ed o n\u00ed<\/strong> a jak m\u016f\u017ee m\u00edt sportovn\u00ed marketingov\u00fd program <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/\"><strong>velk\u00fd vliv na prodej<\/strong><\/a> a z\u00e1rove\u0148 poskytuje p\u0159\u00edle\u017eitosti v oblasti PR a pohostinstv\u00ed.<\/p>\n<p class=\"ai-optimize-32\">Pokud m\u00e1te z\u00e1jem dozv\u011bd\u011bt se v\u00edce o <a href=\"https:\/\/rtrsports.com\/en\/blog\/how-does-sponsorship-work\/\"><strong>sponzorstv\u00ed,<\/strong><\/a> kontaktujte n\u00e1s na adrese <a href=\"mailto:info@rtrsports.com\"><strong>info@rtrsports.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolik stoj\u00ed sportovn\u00ed sponzoring a kolik stoj\u00ed sponzorov\u00e1n\u00ed sportovn\u00edho t\u00fdmu? Sportovn\u00ed sponzoring je jednou z nej\u00fa\u010dinn\u011bj\u0161\u00edch a nejpou\u017e\u00edvan\u011bj\u0161\u00edch marketingov\u00fdch strategi\u00ed ve sv\u011bt\u011b podnik\u00e1n\u00ed. Od 60. let 20. stolet\u00ed vyu\u017e\u00edv\u00e1 sport nespo\u010det spole\u010dnost\u00ed v\u0161ech velikost\u00ed a odv\u011btv\u00ed k nav\u00e1z\u00e1n\u00ed kontaktu se z\u00e1kazn\u00edky a potenci\u00e1ln\u00edmi klienty, p\u0159i\u010dem\u017e vyu\u017e\u00edv\u00e1 \u00fa\u017easn\u00e9 v\u00e1\u0161n\u011b a vzru\u0161en\u00ed, kter\u00e9 m\u016f\u017ee p\u0159in\u00e9st pouze sport. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-298278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kolik stoj\u00ed sportovn\u00ed sponzoring?<\/title>\n<meta name=\"description\" content=\"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.\" \/>\n<meta property=\"og:description\" content=\"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"818\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.\",\"datePublished\":\"2025-07-18T15:36:01+00:00\",\"dateModified\":\"2025-07-18T15:42:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\"},\"wordCount\":1112,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\",\"name\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"datePublished\":\"2025-07-18T15:36:01+00:00\",\"dateModified\":\"2025-07-18T15:42:51+00:00\",\"description\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"width\":818,\"height\":562,\"caption\":\"How much does sports sponsorship costs? RTR Sports Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kolik stoj\u00ed sportovn\u00ed sponzoring?","description":"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","og_locale":"cs_CZ","og_type":"article","og_title":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.","og_description":"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":818,"height":562,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.","datePublished":"2025-07-18T15:36:01+00:00","dateModified":"2025-07-18T15:42:51+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/"},"wordCount":1112,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","articleSection":["Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","name":"Kolik stoj\u00ed sportovn\u00ed sponzoring?","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","datePublished":"2025-07-18T15:36:01+00:00","dateModified":"2025-07-18T15:42:51+00:00","description":"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","width":818,"height":562,"caption":"How much does sports sponsorship costs? RTR Sports Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc."}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=298278"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298278\/revisions"}],"predecessor-version":[{"id":298302,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298278\/revisions\/298302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189381"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=298278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=298278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=298278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}