{"id":298278,"date":"2025-07-18T17:36:01","date_gmt":"2025-07-18T15:36:01","guid":{"rendered":"https:\/\/rtrsports.com\/kolik-stoji-sportovni-sponzoring-nekdy-hodne-ale-stoji-to-jeste-vic\/"},"modified":"2025-07-18T17:42:51","modified_gmt":"2025-07-18T15:42:51","slug":"kolik-stoji-sportovni-sponzoring-nekdy-hodne-ale-stoji-to-jeste-vic","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","title":{"rendered":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-18692 size-medium\" title=\"n\u00e1klady na sportovn\u00ed sponzoring\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mwm01-3.jpg\" alt=\"coca-cola-olympi\u00e1da\" width=\"300\" height=\"206\" \/><\/p>\n<h2 class=\"p1 ai-optimize-6\">Kolik stoj\u00ed sportovn\u00ed sponzoring a kolik stoj\u00ed sponzorov\u00e1n\u00ed sportovn\u00edho t\u00fdmu?<\/h2>\n<p class=\"p1 ai-optimize-7 ai-optimize-introduction\">Sportovn\u00ed sponzoring je jednou z nej\u00fa\u010dinn\u011bj\u0161\u00edch a nejpou\u017e\u00edvan\u011bj\u0161\u00edch marketingov\u00fdch strategi\u00ed ve sv\u011bt\u011b podnik\u00e1n\u00ed. Od 60. let 20. stolet\u00ed vyu\u017e\u00edv\u00e1 sport nespo\u010det spole\u010dnost\u00ed v\u0161ech velikost\u00ed a odv\u011btv\u00ed k nav\u00e1z\u00e1n\u00ed kontaktu se z\u00e1kazn\u00edky a potenci\u00e1ln\u00edmi klienty, p\u0159i\u010dem\u017e vyu\u017e\u00edv\u00e1 \u00fa\u017easn\u00e9 v\u00e1\u0161n\u011b a vzru\u0161en\u00ed, kter\u00e9 m\u016f\u017ee p\u0159in\u00e9st pouze sport. Kolik to stoj\u00ed? To je jedna z nej\u010dast\u011bji kladen\u00fdch ot\u00e1zek. Od n\u011bkolika stovek dolar\u016f za ml\u00e1de\u017enick\u00fd sportovn\u00ed t\u00fdm na z\u00e1kladn\u00ed \u00farovni, kter\u00fd si m\u016f\u017ee dovolit i mal\u00e1 firma, a\u017e po n\u011bkolik milion\u016f pot\u0159ebn\u00fdch pro v\u00fdznamn\u011bj\u0161\u00ed ligy.<\/p>\n<p class=\"p1 ai-optimize-8\">Sponzoring je samoz\u0159ejm\u011b velmi \u0161irok\u00fd pojem, od partnerstv\u00ed s m\u00edstn\u00edmi fotbalov\u00fdmi t\u00fdmy a\u017e po smlouvy na mistrovstv\u00ed sv\u011bta ve fotbale, a v\u011b\u0159te nebo ne, ne v\u017edy vyhr\u00e1v\u00e1 nejdra\u017e\u0161\u00ed smlouva. Jak ji\u017e bylo zm\u00edn\u011bno v tomto blogu, nejd\u016fle\u017eit\u011bj\u0161\u00ed v oblasti sportovn\u00edho marketingu je sladit spr\u00e1vn\u00e9 aktivity se spr\u00e1vn\u00fdmi c\u00edli spole\u010dnosti a sestavit bal\u00ed\u010dky na m\u00edru, kter\u00e9 dokonale odpov\u00eddaj\u00ed tomu, jak chcete vy a va\u0161e zna\u010dka v budoucnu vypadat. Z tohoto d\u016fvodu nemus\u00ed m\u00edstn\u00ed podnik, nap\u0159\u00edklad pr\u00e9miov\u00e9 peka\u0159stv\u00ed za rohem, sponzorovat olympijsk\u00e9 hry, aby se stal obl\u00edben\u00fdm v sousedstv\u00ed, ale mohl by t\u0159eba t\u011b\u017eit ze smlouvy s m\u00edstn\u00edm st\u0159edo\u0161kolsk\u00fdm stadionem nebo m\u00edstn\u00edm sportovn\u00edm t\u00fdmem.<\/p>\n<p class=\"p1 ai-optimize-9\">Kolik to stoj\u00ed? <strong>Kolik stoj\u00ed sponzoring<\/strong> a <strong>kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu<\/strong>?<\/p>\n<p class=\"p1 ai-optimize-10\">Samoz\u0159ejm\u011b z\u00e1le\u017e\u00ed na tom, co se stane. Na to neexistuje spr\u00e1vn\u00e1 a p\u0159esn\u00e1 odpov\u011b\u010f. Z\u00e1le\u017e\u00ed na velikosti obchodu, na c\u00edlov\u00e9m trhu, na televizn\u00ed a medi\u00e1ln\u00ed expozici, na popularit\u011b sponzorovan\u00e9 nemovitosti a na mno\u017estv\u00ed marketingov\u00fdch v\u00fdhod, kter\u00e9 z\u00edsk\u00e1te. Sponzoring ve Formuli 1, Premier League nebo u N\u00e1rodn\u00ed basketbalov\u00e9 asociace se m\u016f\u017ee vy\u0161plhat k des\u00edtk\u00e1m milion\u016f ro\u010dn\u011b. U sponzor\u016f mistrovstv\u00ed sv\u011bta nebo olympijsk\u00fdch her nebo u celo\u017eivotn\u00edch sponzorsk\u00fdch smluv, jako je ta, kterou uzav\u0159ela spole\u010dnost Nike s Cristianem Ronaldem nebo LeBronem Jamesem, mohou b\u00fdt \u010d\u00e1stky je\u0161t\u011b vy\u0161\u0161\u00ed. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-11\">Trik nespo\u010d\u00edv\u00e1 v tom, \u017ee se zept\u00e1te, kolik pen\u011bz je na n\u011bco pot\u0159eba, ale v tom, \u017ee si uv\u011bdom\u00edte, kolik pen\u011bz m\u00e1te na program sponzoringu sportu vy\u010dlen\u011bno, a pak za\u010dnete p\u0159ipravovat pl\u00e1n a pe\u010dliv\u011b si uv\u011bdom\u00edte mo\u017enosti a alternativy.<span class=\"Apple-converted-space\"> Sponzorsk\u00e9 bal\u00ed\u010dky nejsou vytes\u00e1ny do kamene, hlavn\u00ed slovo m\u00e1 flexibilita. Dostanete to, co pot\u0159ebujete&#8230; ale mus\u00edte m\u00edt pl\u00e1n, ne\u017e za\u010dnete jednat se sportovn\u00ed nemovitost\u00ed. <\/span><\/p>\n<p class=\"p1 ai-optimize-12\">Krom\u011b toho byste m\u011bli m\u00edt na pam\u011bti je\u0161t\u011b jednu v\u011bc. Jak\u00e9 jsou n\u00e1klady na sportovn\u00ed sponzoring? Kdy\u017e hovo\u0159\u00edme o tom, kolik stoj\u00ed sponzorsk\u00e1 smlouva, m\u00e1me na mysli pouze hodnotu smlouvy jako takov\u00e9. Neuva\u017eujeme o pen\u011bz\u00edch pot\u0159ebn\u00fdch na aktivaci, na dal\u0161\u00ed person\u00e1l a logistiku a tak d\u00e1le a tak d\u00e1le. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-13\">Kolik tedy sponzoring stoj\u00ed? Z\u00e1le\u017e\u00ed na hloubce a \u0161\u00ed\u0159i va\u0161eho programu; spr\u00e1vn\u00e1 ot\u00e1zka by m\u011bla zn\u00edt: Jak\u00e9 jsou celkov\u00e9 n\u00e1klady na tuto aktivitu? Kolik pen\u011bz pot\u0159ebuji na realizaci sv\u00e9ho aktiva\u010dn\u00edho pl\u00e1nu? Kolik na poho\u0161t\u011bn\u00ed, propagaci, soci\u00e1ln\u00ed m\u00e9dia a tak d\u00e1le a tak d\u00e1le?<\/p>\n<h2 class=\"ai-optimize-14\">Jakou hodnotu m\u00e1 sportovn\u00ed sponzoring?<\/h2>\n<p class=\"ai-optimize-15\">Na t\u011bchto \u0159\u00e1dc\u00edch je uveden seznam <strong>dlouhodob\u00fdch sportovn\u00edch sponzor\u016f<\/strong>. N\u011bkter\u00e9 z nejv\u011bt\u0161\u00edch spole\u010dnost\u00ed na sv\u011bt\u011b v\u011bd\u00ed, \u017ee sponzorstv\u00ed m\u00e1 obrovskou hodnotu, proto u n\u011bj z\u016fst\u00e1vaj\u00ed ji\u017e des\u00edtky let, a tady je m\u00e1me:<\/p>\n<ul>\n<li class=\"ai-optimize-16\"><strong>Ford a fotbalov\u00fd klub Geelong<\/strong> oslavily <strong>90 let<\/strong> spolupr\u00e1ce a prodlou\u017eily sv\u00e9 partnerstv\u00ed do konce roku 2020, \u010d\u00edm\u017e se stalo jedn\u00edm z nejdel\u0161\u00edch partnerstv\u00ed sportovn\u00edch t\u00fdm\u016f na sv\u011bt\u011b. https:\/\/www.ford.com.au\/about-ford\/sponsorship\/geelong-football-club\/;<\/li>\n<li class=\"ai-optimize-17\"><strong>Spole\u010dnost Coca-Cola<\/strong> je nejd\u00e9le trvaj\u00edc\u00edm sponzorem <strong>olympijsk\u00fdch her<\/strong> (dosud<strong>94 let)<\/strong>. Spolupr\u00e1ce za\u010dala v roce 1928 a sv\u00e9 celosv\u011btov\u00e9 partnerstv\u00ed prodlou\u017eila a\u017e do roku 2020. https:\/\/www.coca-cola.co.uk\/stories\/making-history-with-the-olympic-games#;<\/li>\n<li class=\"ai-optimize-18\">Partnerstv\u00ed mezi <strong>Wimbledonem a spole\u010dnost\u00ed Slazenger<\/strong> v oblasti <strong>tenisu <\/strong>za\u010dalo p\u0159ed <strong>116<\/strong> lety.<\/li>\n<li class=\"ai-optimize-19\"><strong>Repsol a Honda HRC<\/strong> jsou po <strong>23 letech<\/strong> st\u00e1le spolu. Toto duo je st\u00e1le siln\u00e9 a je jedn\u00edm z protagonist\u016f \u0161ampion\u00e1tu MotoGP.<\/li>\n<li class=\"ai-optimize-20\"><strong>Philip Morris<\/strong> <strong>sponzoruje <\/strong>Ferrari od poloviny 80. let; jejich partnerstv\u00ed potrv\u00e1 a\u017e do roku 2021&#8230; 36 let a st\u00e1le spolu z\u00e1vod\u00ed;<\/li>\n<li class=\"ai-optimize-21\">Partnerstv\u00ed mezi <strong>Interem<\/strong> a<strong> <\/strong>Pirelli je po 20 letech velmi pevn\u00e9 a m\u00e1 trvat d\u00e9le ne\u017e <strong>25<\/strong> let.<\/li>\n<li class=\"ai-optimize-22\">Spojen\u00ed mezi <strong>spole\u010dnost\u00ed McDonald&#8217;s a mistrovstv\u00edm sv\u011bta ve fotbale<\/strong> se datuje od roku 1994. Na mistrovstv\u00ed sv\u011bta v Rusku 2018 oslav\u00ed <strong>24 let<\/strong> partnerstv\u00ed.<\/li>\n<li class=\"ai-optimize-23\">Spole\u010dnost <strong>Coca-Cola<\/strong> je sou\u010d\u00e1st\u00ed <strong>FIFA od roku 1974<\/strong>. Spole\u010dnost Coke za\u010dala sponzorovat mistrovstv\u00ed sv\u011bta v roce 1978. Spole\u010dnost Coca-Cola m\u00e1 reklamu na stadionu na ka\u017ed\u00e9m mistrovstv\u00ed sv\u011bta ve fotbale od roku 1950.<\/li>\n<li class=\"ai-optimize-24\"><strong>Visa<\/strong> vyu\u017eila zimn\u00ed olympijsk\u00e9 hry v Pchjong\u010dchangu 2018 k oslav\u011b <strong>v\u00edce ne\u017e 30 let sponzorstv\u00ed olympijsk\u00fdch her.<\/strong><\/li>\n<li class=\"ai-optimize-25\"><strong>Barclays <\/strong>m\u00e1 za <strong>posledn\u00edch 15 let s Premier League<\/strong> skv\u011blou spolupr\u00e1ci, kter\u00e1 st\u00e1le pokra\u010duje.<\/li>\n<li class=\"ai-optimize-26\">V It\u00e1lii dos\u00e1hly <strong>Telecom Italia a Serie A<\/strong> v roce 2018 <strong>20 let<\/strong>;<\/li>\n<li class=\"ai-optimize-27\">Partnerstv\u00ed <strong>Rugby Football Union a O2<\/strong> za\u010dalo v roce 1995 a smlouva vypr\u0161\u00ed v roce 2021<strong>(26 let<\/strong>);<\/li>\n<li class=\"ai-optimize-28\"><strong>ECB England and Wales Cricket Board a NatWest<\/strong> maj\u00ed dlouholetou spolupr\u00e1ci, kter\u00e1 trv\u00e1 ji\u017e <strong>v\u00edce ne\u017e 35 let.<\/strong><\/li>\n<\/ul>\n<h2 class=\"ai-optimize-29\">V\u00fdznam sponzorstv\u00ed<\/h2>\n<p class=\"ai-optimize-30\">Je z\u0159ejm\u00e9, \u017ee tyto spole\u010dnosti se nezab\u00fdvaj\u00ed sponzoringem jen proto, \u017ee maj\u00ed r\u00e1dy sport. B\u011bhem tak dlouh\u00e9ho obdob\u00ed usp\u011blo mnoho mana\u017eer\u016f a v\u0161ichni si uv\u011bdomili <strong>u\u017eite\u010dnost toho, \u017ee jsou sponzory; jinak<\/strong> by tato partnerstv\u00ed neobnovili.<\/p>\n<p class=\"ai-optimize-31\">Uv\u011bdomili si, <strong>jak obrovskou hodnotu m\u016f\u017ee sponzorov\u00e1n\u00ed discipl\u00edny p\u0159idat jejich zna\u010dce na zn\u00e1mosti a pov\u011bdom\u00ed o n\u00ed<\/strong> a jak m\u016f\u017ee m\u00edt sportovn\u00ed marketingov\u00fd program <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-customer-behavior\/\"><strong>velk\u00fd vliv na prodej<\/strong><\/a> a z\u00e1rove\u0148 poskytuje p\u0159\u00edle\u017eitosti v oblasti PR a pohostinstv\u00ed.<\/p>\n<p class=\"ai-optimize-32\">Pokud m\u00e1te z\u00e1jem dozv\u011bd\u011bt se v\u00edce o <a href=\"https:\/\/rtrsports.com\/en\/blog\/how-does-sponsorship-work\/\"><strong>sponzorstv\u00ed,<\/strong><\/a> kontaktujte n\u00e1s na adrese <a href=\"mailto:info@rtrsports.com\"><strong>info@rtrsports.com<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolik stoj\u00ed sportovn\u00ed sponzoring a kolik stoj\u00ed sponzorov\u00e1n\u00ed sportovn\u00edho t\u00fdmu? Sportovn\u00ed sponzoring je jednou z nej\u00fa\u010dinn\u011bj\u0161\u00edch a nejpou\u017e\u00edvan\u011bj\u0161\u00edch marketingov\u00fdch strategi\u00ed ve sv\u011bt\u011b podnik\u00e1n\u00ed. Od 60. let 20. stolet\u00ed vyu\u017e\u00edv\u00e1 sport nespo\u010det spole\u010dnost\u00ed v\u0161ech velikost\u00ed a odv\u011btv\u00ed k nav\u00e1z\u00e1n\u00ed kontaktu se z\u00e1kazn\u00edky a potenci\u00e1ln\u00edmi klienty, p\u0159i\u010dem\u017e vyu\u017e\u00edv\u00e1 \u00fa\u017easn\u00e9 v\u00e1\u0161n\u011b a vzru\u0161en\u00ed, kter\u00e9 m\u016f\u017ee p\u0159in\u00e9st pouze sport. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-298278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kolik stoj\u00ed sportovn\u00ed sponzoring?<\/title>\n<meta name=\"description\" content=\"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.\" \/>\n<meta property=\"og:description\" content=\"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"818\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.\",\"datePublished\":\"2025-07-18T15:36:01+00:00\",\"dateModified\":\"2025-07-18T15:42:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\"},\"wordCount\":1112,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\",\"name\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"datePublished\":\"2025-07-18T15:36:01+00:00\",\"dateModified\":\"2025-07-18T15:42:51+00:00\",\"description\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/mwm01-4.jpg\",\"width\":818,\"height\":562,\"caption\":\"How much does sports sponsorship costs? RTR Sports Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-costs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kolik stoj\u00ed sportovn\u00ed sponzoring?","description":"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","og_locale":"cs_CZ","og_type":"article","og_title":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.","og_description":"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":818,"height":562,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc.","datePublished":"2025-07-18T15:36:01+00:00","dateModified":"2025-07-18T15:42:51+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/"},"wordCount":1112,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","articleSection":["Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/","name":"Kolik stoj\u00ed sportovn\u00ed sponzoring?","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","datePublished":"2025-07-18T15:36:01+00:00","dateModified":"2025-07-18T15:42:51+00:00","description":"Kolik stoj\u00ed sportovn\u00ed sponzoring? Zde je seznam dlouhodob\u00fdch profesion\u00e1ln\u00edch sportovn\u00edch sponzor\u016f. Velk\u00fdm spole\u010dnostem se vyplat\u00ed","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mwm01-4.jpg","width":818,"height":562,"caption":"How much does sports sponsorship costs? RTR Sports Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-costs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Kolik stoj\u00ed sportovn\u00ed sponzoring? N\u011bkdy hodn\u011b, ale stoj\u00ed to je\u0161t\u011b v\u00edc."}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=298278"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298278\/revisions"}],"predecessor-version":[{"id":298302,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298278\/revisions\/298302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189381"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=298278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=298278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=298278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}