{"id":298330,"date":"2025-07-18T18:06:33","date_gmt":"2025-07-18T16:06:33","guid":{"rendered":"https:\/\/rtrsports.com\/jake-je-nejlepsi-umisteni-meho-loga-ve-sponzorske-smlouve\/"},"modified":"2025-07-18T18:19:19","modified_gmt":"2025-07-18T16:19:19","slug":"jake-je-nejlepsi-umisteni-meho-loga-ve-sponzorske-smlouve","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/whats-best-position-brand-logo-sponsorship-deal\/","title":{"rendered":"Jak\u00e9 je nejlep\u0161\u00ed um\u00edst\u011bn\u00ed m\u00e9ho loga ve sponzorsk\u00e9 smlouv\u011b?"},"content":{"rendered":"<h2 class=\"ai-optimize-6\"><strong>Ve spr\u00e1vn\u00fd \u010das na spr\u00e1vn\u00e9m m\u00edst\u011b! Sportovn\u00ed sponzoring. Potraviny k zamy\u0161len\u00ed <\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\"><strong>Marketingov\u00fd \u0159editel<\/strong> n\u00e1m poskytl v\u0161echny pot\u0159ebn\u00e9 informace, abychom mohli sestavit dobr\u00fd n\u00e1vrh. Marketingov\u00e9 a propaga\u010dn\u00ed c\u00edle, jak chce vyu\u017e\u00edt pohostinstv\u00ed a jak hodl\u00e1 zam\u011bstnat t\u00fdm v komunikaci&#8230; A co bylo nejslad\u0161\u00ed, <strong>dostupn\u00fd rozpo\u010det &#8211; ano,<\/strong> dokonce i rozpo\u010det.<\/p>\n<p class=\"ai-optimize-8\">Na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f jsme sestavili \u0159e\u0161en\u00ed, kter\u00e9 jsme pova\u017eovali za ide\u00e1ln\u00ed. P\u0159edstavili jsme projekt a v o\u010d\u00edch tohoto \u010dlov\u011bka jsme \u010detli zklam\u00e1n\u00ed, respektive jsme odhadli, \u017ee o\u010dek\u00e1val n\u011bco jin\u00e9ho, v\u00edce &#8222;vizu\u00e1ln\u011b odpov\u00eddaj\u00edc\u00edho postaven\u00ed firmy&#8220;. Skute\u010dn\u011b, firmy v\u017edy usiluj\u00ed o <strong>velk\u00e9 prostory<\/strong>.<\/p>\n<p class=\"ai-optimize-9\">Je v\u0161ak lep\u0161\u00ed <strong>d\u00e1t p\u0159i sponzoringu p\u0159ednost kvalit\u011b nebo kvantit\u011b<\/strong>? &#8222;\u010cekal jsem, \u017ee to bude v\u00edc vid\u011bt&#8220; (co\u017e v p\u0159ekladu znamen\u00e1: Zd\u00e1 se mi to mal\u00e9). To je \u010dasto prvn\u00ed koment\u00e1\u0159, kter\u00fd dost\u00e1v\u00e1me.<\/p>\n<p class=\"ai-optimize-10\">Jste si v\u0161ak jisti, \u017ee velk\u00fd prostor je v\u017edy l\u00e9pe viditeln\u00fd, a tedy lep\u0161\u00ed ne\u017e men\u0161\u00ed prostor v lep\u0161\u00ed poloze? A \u017ee viditelnost je n\u00e1sledn\u011b vy\u0161\u0161\u00ed? <strong>Z\u00e1le\u017e\u00ed na velikosti<\/strong>?<\/p>\n<p class=\"ai-optimize-11\">V re\u00e1ln\u00e9m \u017eivot\u011b to tak nefunguje, alespo\u0148 ne v\u017edy; existuj\u00ed mal\u00e9, dokonce i velmi mal\u00e9 \u010d\u00e1sti motocyklu nebo jezdce, kter\u00e9 jsou \u010dasto v p\u0159\u00edm\u00e9m televizn\u00edm p\u0159enosu d\u00e9le sn\u00edm\u00e1ny kamerami a kter\u00e9 generuj\u00ed <strong>v\u011bt\u0161\u00ed n\u00e1vratnost investic<\/strong> ve srovn\u00e1n\u00ed s jin\u00fdmi pozicemi, kter\u00e9 by v\u011bt\u0161ina lid\u00ed p\u0159i letm\u00e9m pohledu pova\u017eovala za lep\u0161\u00ed.<\/p>\n<p class=\"ai-optimize-12\">Nap\u0159\u00edklad, hypoteticky, <strong>v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-audience-fans\/\">MotoGP<\/a><\/strong> by bylo lep\u0161\u00ed m\u00edt na z\u00e1vodn\u00ed kombin\u00e9ze kryt zipu (viz screenshot), na kter\u00e9m <strong>Valentino Rossi<\/strong> u\u017e l\u00e9ta vystavuje scholastick\u00e9<strong>&#8222;WLF<\/strong>&#8222;*, nebo velkou zna\u010dku na b\u0159i\u0161e? Zna\u010dka na b\u0159i\u0161e \u010dasto nen\u00ed zar\u00e1movan\u00e1, proto\u017ee kamery se p\u0159i rozhovorech zam\u011b\u0159uj\u00ed na Valentin\u016fv obli\u010dej&#8230; Krom\u011b velikosti je tedy v\u017edy t\u0159eba br\u00e1t v \u00favahu i polohu. <strong>Kvalitu, a ne jen kvantitu<\/strong>. A to se st\u00e1v\u00e1 i u aut, ragbist\u016f nebo tenist\u016f a tak d\u00e1le.<\/p>\n<p class=\"ai-optimize-13\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-18568\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/rossi_intervista-1-3.png\" alt=\"rossi_intervista-1\" width=\"600\" height=\"338\" \/>Jak ji\u017e bylo \u0159e\u010deno, a nikdy m\u011b neomrz\u00ed to opakovat, \u0159\u00eddit se <strong>instinktem<\/strong> nen\u00ed v\u017edy spr\u00e1vn\u00e9, pokud jde o sponzoring.<\/p>\n<p class=\"ai-optimize-14\">V n\u00e1vaznosti na t\u011bchto n\u011bkolik \u0159\u00e1dk\u016f je dobr\u00e9 p\u0159ipomenout, \u017ee existuje <strong>n\u011bkolik spole\u010dnost\u00ed, kter\u00e9 se zab\u00fdvaj\u00ed m\u011b\u0159en\u00edm n\u00e1vratnosti viditelnosti<\/strong> spojen\u00e9 s vystaven\u00edm zna\u010dky na sportovn\u00ed akci.<\/p>\n<p class=\"ai-optimize-15\">Pokud chcete, m\u016f\u017eete prov\u00e9st pr\u016fzkum ex ante a vytvo\u0159it progn\u00f3zu v\u00fdnos\u016f ve viditelnosti** a kongruenci ceny.<\/p>\n<p class=\"ai-optimize-16\">Chcete-li z\u00edskat v\u00edce informac\u00ed o sponzorstv\u00ed, p\u0159e\u010dt\u011bte si \u010dl\u00e1nek <a href=\"https:\/\/rtrsports.com\/cs\/what-is-sports-sponsorship-activation\/\"><strong>Co je sponzorsk\u00e1 aktivace,<\/strong><\/a> a kontaktujte n\u00e1s na na\u0161\u00ed e-mailov\u00e9 adrese: info@rtrsports.com.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"ai-optimize-17\">*&#8220;WLF&#8220; Pro neangli\u010dtin\u00e1\u0159e, WLF se d\u0159\u00edve \u010dasto psalo v \u0161atn\u00e1ch st\u0159edn\u00edch \u0161kol.<\/p>\n<p class=\"ai-optimize-18\">** na z\u00e1klad\u011b v\u00fdsledk\u016f z p\u0159edchoz\u00edch let na stejn\u00e9 pozici.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve spr\u00e1vn\u00fd \u010das na spr\u00e1vn\u00e9m m\u00edst\u011b! Sportovn\u00ed sponzoring. Potraviny k zamy\u0161len\u00ed Marketingov\u00fd \u0159editel n\u00e1m poskytl v\u0161echny pot\u0159ebn\u00e9 informace, abychom mohli sestavit dobr\u00fd n\u00e1vrh. Marketingov\u00e9 a propaga\u010dn\u00ed c\u00edle, jak chce vyu\u017e\u00edt pohostinstv\u00ed a jak hodl\u00e1 zam\u011bstnat t\u00fdm v komunikaci&#8230; A co bylo nejslad\u0161\u00ed, dostupn\u00fd rozpo\u010det &#8211; ano, dokonce i rozpo\u010det. Na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f jsme sestavili [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22347],"tags":[],"class_list":["post-298330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak\u00e9 je nejlep\u0161\u00ed um\u00edst\u011bn\u00ed m\u00e9ho loga ve sponzorsk\u00e9 smlouv\u011b?<\/title>\n<meta name=\"description\" content=\"Kam m\u00e1m um\u00edstit sv\u00e9 logo? ne v\u017edy je u sportovn\u00edho sponzoringu v\u011bt\u0161\u00ed, proto si d\u00e1vejte pozor na to, jakou pozici kupujete.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/whats-best-position-brand-logo-sponsorship-deal\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak\u00e9 je nejlep\u0161\u00ed um\u00edst\u011bn\u00ed m\u00e9ho loga ve sponzorsk\u00e9 smlouv\u011b?\" \/>\n<meta property=\"og:description\" content=\"Kam m\u00e1m um\u00edstit sv\u00e9 logo? ne v\u017edy je u sportovn\u00edho sponzoringu v\u011bt\u0161\u00ed, proto si d\u00e1vejte pozor na to, jakou pozici kupujete.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/whats-best-position-brand-logo-sponsorship-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/rossi_intervista-1-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1004\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Jak\u00e9 je nejlep\u0161\u00ed um\u00edst\u011bn\u00ed m\u00e9ho loga ve sponzorsk\u00e9 smlouv\u011b?\",\"datePublished\":\"2025-07-18T16:06:33+00:00\",\"dateModified\":\"2025-07-18T16:19:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\"},\"wordCount\":525,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rossi_intervista-1-4.png\",\"articleSection\":[\"Senza categoria\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/\",\"name\":\"Jak\u00e9 je nejlep\u0161\u00ed um\u00edst\u011bn\u00ed m\u00e9ho loga ve sponzorsk\u00e9 smlouv\u011b?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-best-position-brand-logo-sponsorship-deal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/rossi_intervista-1-4.png\",\"datePublished\":\"2025-07-18T16:06:33+00:00\",\"dateModified\":\"2025-07-18T16:19:19+00:00\",\"description\":\"Kam m\u00e1m um\u00edstit sv\u00e9 logo? 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