{"id":298417,"date":"2025-07-19T09:43:02","date_gmt":"2025-07-19T07:43:02","guid":{"rendered":"https:\/\/rtrsports.com\/zraneni-jakou-roli-hraje-riziko-pri-sponzorovani-sportu\/"},"modified":"2025-07-19T09:45:47","modified_gmt":"2025-07-19T07:45:47","slug":"zraneni-jakou-roli-hraje-riziko-pri-sponzorovani-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/","title":{"rendered":"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu?"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/football-619243_1280-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-19284\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/football-619243_1280-3.jpg\" alt=\"zran\u011bn\u00ed-sponzorstv\u00ed\" width=\"300\" height=\"200\" \/><\/a>P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba po\u010d\u00edtat s rizikem, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry &#8211; na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le.<\/p>\n<p class=\"ai-optimize-7\">To samoz\u0159ejm\u011b m\u016f\u017ee m\u00edt velmi negativn\u00ed dopad na jejich viditelnost na trati, kurtu nebo h\u0159i\u0161ti &#8211; nebo v jak\u00e9koli jin\u00e9 ar\u00e9n\u011b, kde se od nich spolehliv\u011b o\u010dek\u00e1v\u00e1 v\u00fdkon. Sponzo\u0159i spol\u00e9haj\u00ed na jejich p\u0159\u00edtomnost, aby zajistili pokryt\u00ed sv\u00e9 zna\u010dky, tak\u017ee zran\u011bn\u00ed m\u016f\u017ee skute\u010dn\u011b zhatit <strong>sportovn\u00ed sponzorskou<\/strong> kampa\u0148 &#8211; kampa\u0148, do kter\u00e9 bylo potenci\u00e1ln\u011b investov\u00e1no obrovsk\u00e9 mno\u017estv\u00ed \u010dasu a pen\u011bz.<\/p>\n<p class=\"ai-optimize-8\">Jak\u00e9 faktory je tedy t\u0159eba zv\u00e1\u017eit, pokud jde o zran\u011bn\u00ed a <strong>sportovn\u00ed sponzoring<\/strong>?<\/p>\n<h2 class=\"ai-optimize-9\"><strong>Zajistit, aby hra nebyla v centru pozornosti <\/strong><\/h2>\n<p class=\"ai-optimize-10\">Mnoh\u00e9 z nejv\u011bt\u0161\u00edch sportovn\u00edch hv\u011bzd maj\u00ed stejn\u00fd vliv mimo h\u0159i\u0161t\u011b, kurt \u010di z\u00e1vodn\u00ed dr\u00e1hu, tak\u017ee pokud sponzorujete sportovce, bude pravd\u011bpodobn\u011b dobr\u00fdm obchodn\u00edm rozhodnut\u00edm vyu\u017e\u00edt \u010d\u00e1st kampan\u011b k aktivit\u00e1m mimo tyto ar\u00e9ny &#8211; a\u0165 u\u017e jako \u0161ampion zna\u010dky, v televizn\u00ed reklam\u011b nebo v kampan\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. Zajistit, aby va\u0161e sponzorsk\u00e1 kampa\u0148 zahrnovala v\u00edce ne\u017e jen jm\u00e9no nebo logo na svetru a m\u00edsto toho vyu\u017e\u00edvala v\u0161echny mo\u017en\u00e9 cesty pro zviditeln\u011bn\u00ed, znamen\u00e1, \u017ee pokud se v\u00e1\u0161 vybran\u00fd sportovec zran\u00ed, m\u00e1te k dispozici dal\u0161\u00ed cesty, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt, abyste zajistili, \u017ee va\u0161e kampa\u0148 m\u016f\u017ee b\u00fdt st\u00e1le \u00fasp\u011b\u0161n\u00e1.<\/p>\n<h2 class=\"ai-optimize-11\"><strong>Zaji\u0161t\u011bn\u00ed loajality a viditelnosti <\/strong><\/h2>\n<p class=\"ai-optimize-12\">V\u00fdhodou tohoto p\u0159\u00edstupu je, \u017ee v p\u0159\u00edpad\u011b zran\u011bn\u00ed, na rozd\u00edl od <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsorship-and-scandals\/\">skand\u00e1lu nebo \u0161patn\u00e9ho chov\u00e1n\u00ed<\/a>, je velmi nepravd\u011bpodobn\u00e9, \u017ee by v\u00e1\u0161 sponzorovan\u00fd sportovec ztratil svou pov\u011bst &#8211; tak\u017ee jeho fanou\u0161ci (a ti, o kter\u00fdch douf\u00e1te, \u017ee budou na v\u00e1\u0161 sponzoring dob\u0159e reagovat) ho budou nad\u00e1le podporovat, a\u0165 u\u017e bude hr\u00e1t ka\u017ed\u00fd t\u00fdden, nebo ne. Koneckonc\u016f popularita a pov\u011bst mohou b\u00fdt stejn\u011b mocn\u00fdm n\u00e1strojem jako sportovn\u00ed \u00fasp\u011bch. Va\u0161\u00edm \u00fakolem je zajistit, aby alternativy, kter\u00e9 zavedete, m\u011bly co nejv\u011bt\u0161\u00ed publicitu. V tomto p\u0159\u00edpad\u011b je zapot\u0159eb\u00ed strategick\u00e9 rozhodov\u00e1n\u00ed s c\u00edlem zaru\u010dit v\u00fdsledky.<\/p>\n<h2 class=\"ai-optimize-13\"><strong>Zv\u00e1\u017een\u00ed pom\u011bru rizika a odm\u011bny<\/strong><\/h2>\n<p class=\"ai-optimize-14\">Sponzorov\u00e1n\u00ed jednotlivce nam\u00edsto turnaje nebo t\u00fdmu samoz\u0159ejm\u011b p\u0159edstavuje v\u011bt\u0161\u00ed riziko &#8211; posledn\u00ed dv\u011b mo\u017enosti znamenaj\u00ed, \u017ee v p\u0159\u00edpad\u011b jak\u00e9hokoli zran\u011bn\u00ed je zaru\u010dena expozice; u sportovce tomu tak nen\u00ed &#8211; a s t\u00edm m\u016f\u017eete ud\u011blat jen m\u00e1lo. Ot\u00e1zkou, kterou si mus\u00edte polo\u017eit, je, zda fanou\u0161kovsk\u00e1 z\u00e1kladna a vliv sportovce vyv\u00e1\u017e\u00ed riziko jeho zran\u011bn\u00ed. Pokud je odpov\u011b\u010f kladn\u00e1 a va\u0161e zna\u010dka je schopna vyu\u017e\u00edt dostate\u010dnou flexibilitu, aby i v p\u0159\u00edpad\u011b zran\u011bn\u00ed zajistila n\u00e1vratnost investic, m\u00e1te odpov\u011b\u010f.<\/p>\n<h2 class=\"ai-optimize-15\"><strong>Ujist\u011bte se, \u017ee jste kryt\u00ed <\/strong><\/h2>\n<p class=\"ai-optimize-16\">Jak nejsn\u00e1ze zajistit, abyste mohli vyu\u017e\u00edt v\u00fd\u0161e uveden\u00e9 mo\u017enosti v kampani<strong> sportovn\u00edho sponzoringu <\/strong>, ani\u017e by do\u0161lo ke konfliktu mezi v\u00e1mi a mana\u017eery sportovce?<\/p>\n<p class=\"ai-optimize-17\">Nejjednodu\u0161\u0161\u00ed zp\u016fsob je zajistit, aby byla ve smlouv\u011b od za\u010d\u00e1tku zaps\u00e1na klauzule, kter\u00e1 zaru\u010duje zm\u011bnu dostupn\u00fdch prost\u0159edk\u016f nebo flexibilitu specifik kampan\u011b v p\u0159\u00edpad\u011b zran\u011bn\u00ed.<\/p>\n<p class=\"ai-optimize-18\">K tomu je d\u016fle\u017eit\u00e9 vyu\u017e\u00edt pomoci t\u00fdmu <a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-marketing-agencies-competences\/\">odborn\u00edk\u016f na<strong>sportovn\u00ed sponzoring<\/strong> &#8211; t\u011bch,<\/a>kte\u0159\u00ed mohou vyjedn\u00e1vat o smlouv\u00e1ch a kontraktech a radit va\u0161\u00edm jm\u00e9nem, zejm\u00e9na pokud nem\u00e1te velk\u00e9 zku\u0161enosti s \u0159\u00edzen\u00edm pr\u00e1vn\u00ed str\u00e1nky takov\u00fdch smluv.<\/p>\n<p class=\"ai-optimize-19\">Chcete-li z\u00edskat v\u00edce informac\u00ed o sponzorstv\u00ed, p\u0159e\u010dt\u011bte si \u010dl\u00e1nek <a href=\"https:\/\/rtrsports.com\/cs\/what-is-sports-sponsorship-activation\/\"><strong>Aktivace sponzorstv\u00ed<\/strong><\/a>.<\/p>\n<p class=\"ai-optimize-20\"><strong>Spole\u010dnost RTR Sports Marketing<\/strong> v\u00e1m s t\u00edm m\u016f\u017ee pomoci &#8211; pokud chcete prodiskutovat mo\u017enosti nebo se dozv\u011bd\u011bt v\u00edce o <strong>sportovn\u00edm sponzoringu<\/strong>, kontaktujte n\u00e1s je\u0161t\u011b dnes.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba po\u010d\u00edtat s rizikem, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry &#8211; na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le. To samoz\u0159ejm\u011b m\u016f\u017ee m\u00edt velmi negativn\u00ed dopad na jejich viditelnost na trati, kurtu nebo h\u0159i\u0161ti &#8211; nebo v jak\u00e9koli jin\u00e9 ar\u00e9n\u011b, kde se od nich spolehliv\u011b o\u010dek\u00e1v\u00e1 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-298417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu? - RTR Sports<\/title>\n<meta name=\"description\" content=\"P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba podstoupit riziko, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry - na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu?\" \/>\n<meta property=\"og:description\" content=\"P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba podstoupit riziko, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry - na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu?\",\"datePublished\":\"2025-07-19T07:43:02+00:00\",\"dateModified\":\"2025-07-19T07:45:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\"},\"wordCount\":698,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/football-619243_1280-4.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\",\"name\":\"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu? - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/football-619243_1280-4.jpg\",\"datePublished\":\"2025-07-19T07:43:02+00:00\",\"dateModified\":\"2025-07-19T07:45:47+00:00\",\"description\":\"P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba podstoupit riziko, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry - na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/football-619243_1280-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/football-619243_1280-4.jpg\",\"width\":1280,\"height\":854,\"caption\":\"football-619243_1280-4\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/injuries-risk-sponsoring-sport\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu? - RTR Sports","description":"P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba podstoupit riziko, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry - na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/","og_locale":"cs_CZ","og_type":"article","og_title":"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu?","og_description":"P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba podstoupit riziko, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry - na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1280,"height":854,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu?","datePublished":"2025-07-19T07:43:02+00:00","dateModified":"2025-07-19T07:45:47+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/"},"wordCount":698,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/","url":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/","name":"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu? - RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg","datePublished":"2025-07-19T07:43:02+00:00","dateModified":"2025-07-19T07:45:47+00:00","description":"P\u0159i sponzorov\u00e1n\u00ed sportovn\u00ed hv\u011bzdy nebo sportovce je t\u0159eba podstoupit riziko, \u017ee se bohu\u017eel zran\u00ed a vypadne ze hry - na n\u011bkolik t\u00fddn\u016f, celou sez\u00f3nu nebo i d\u00e9le.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/football-619243_1280-4.jpg","width":1280,"height":854,"caption":"football-619243_1280-4"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/injuries-risk-sponsoring-sport\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Zran\u011bn\u00ed: jakou roli hraje riziko p\u0159i sponzorov\u00e1n\u00ed sportu?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=298417"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298417\/revisions"}],"predecessor-version":[{"id":298430,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298417\/revisions\/298430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189866"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=298417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=298417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=298417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}