{"id":298446,"date":"2025-07-19T09:54:43","date_gmt":"2025-07-19T07:54:43","guid":{"rendered":"https:\/\/rtrsports.com\/zeny-a-dve-kola-milostny-pribeh-ve-vyvoji\/"},"modified":"2025-07-19T10:00:40","modified_gmt":"2025-07-19T08:00:40","slug":"zeny-a-dve-kola-milostny-pribeh-ve-vyvoji","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/women-two-wheels\/","title":{"rendered":"\u017deny a dv\u011b kola: milostn\u00fd p\u0159\u00edb\u011bh ve v\u00fdvoji"},"content":{"rendered":"

V\u00edt\u011bzstv\u00ed Any Carrasco v \u0161ampion\u00e1tu Supersport 300 2018 bychom mohli v jist\u00e9m smyslu ozna\u010dit za revolu\u010dn\u00ed. Je to poprv\u00e9, co \u017eena vyhr\u00e1la ofici\u00e1ln\u00ed mezin\u00e1rodn\u00ed \u0161ampion\u00e1t dvoukolek, a jde tak bezpochyby o historickou ud\u00e1lost – jak pro \u017eeny v motorsportu<\/strong>, tak pro motocyklov\u00fd sport obecn\u011b.<\/p>\n

D\u016fkazem toho je nejen obrovsk\u00e1 medializace t\u00e9to zpr\u00e1vy, ale tak\u00e9 skute\u010dnost, \u017ee na tiskov\u00e9 konferenci k Velk\u00e9 cen\u011b Thajska MotoGP<\/strong> bylo t\u00e9ma \u017een v motorsportu<\/strong> hojn\u011b diskutov\u00e1no jak jezdci, tak dal\u0161\u00edmi odborn\u00edky z oboru.<\/p>\n

\u017dena s mnoha z\u00e1znamy<\/h2>\n

Jednadvacetilet\u00e1 Carrascov\u00e1, kter\u00e1 se narodila v roce 1997, samoz\u0159ejm\u011b nen\u00ed prvn\u00ed \u017eenou, kter\u00e1 v tradi\u010dn\u011b mu\u017esk\u00e9m sv\u011bt\u011b automobilov\u00fdch z\u00e1vod\u016f z\u00e1vod\u00ed na dvou kolech. Nen\u00ed ani prvn\u00ed, kdo vyhr\u00e1l rychlostn\u00ed z\u00e1vod na okruhu, nebo dokonce prvn\u00ed, kdo z\u00edskal sv\u011btov\u00fd titul pod z\u00e1\u0161titou FIM – Fince Kirsi Kainulainen se to poda\u0159ilo v roce 2016 v \u0161ampion\u00e1tu sidecar.<\/p>\n

Carrasco je v\u0161ak prvn\u00ed \u017eenou, kter\u00e1 vyhr\u00e1la mezin\u00e1rodn\u00ed motocyklov\u00fd \u0161ampion\u00e1t – v neprostupn\u00e9 a n\u00e1ro\u010dn\u00e9 t\u0159\u00edd\u011b.<\/p>\n

Jej\u00ed v\u00fdsledek v\u0161ak nep\u0159ekvapil ani fanou\u0161ky, ani zasv\u011bcen\u00e9. \u017de m\u00e1 Carrascov\u00e1 velkou budoucnost, se v\u011bd\u011blo u\u017e od jej\u00edho osm\u00e9ho m\u00edsta v GP Moto3 ve Valencii v roce 2013 – i kdy\u017e minul\u00e9 ro\u010dn\u00edky Moto3<\/strong> pravd\u011bpodobn\u011b neuk\u00e1zaly jej\u00ed skute\u010dn\u00fd potenci\u00e1l.<\/p>\n

Jej\u00ed v\u00fdsledky v posledn\u00ed dob\u011b nejsou p\u0159\u00edli\u0161 uspokojiv\u00e9 a vedle finan\u010dn\u00edch pot\u00ed\u017e\u00ed jej\u00edho t\u00fdmu a r\u016fzn\u00fdch zran\u011bn\u00ed se ne v\u017edy jevila jako velmi konkurenceschopn\u00e1.<\/p>\n

Na tomto m\u00edst\u011b se znovu vyno\u0159uje v\u011b\u010dn\u00e1 ot\u00e1zka: Mohou b\u00fdt \u017eeny v motorsportu<\/strong> konkurenceschopn\u00e9 na nejvy\u0161\u0161\u00ed \u00farovni?<\/p>\n

P\u0159i odpov\u011bdi na tuto ot\u00e1zku bychom mohli snadno z\u016fstat u unaven\u00e9 argumentace, kter\u00e1 je riskantn\u00ed a ji\u017e byla opakovan\u011b \u0159e\u0161ena. Spektrum ot\u00e1zek je \u0161irok\u00e9, po\u010d\u00ednaje rozd\u00edlem ve fyzick\u00e9 v\u00fdkonnosti mu\u017e\u016f a \u017een a kon\u010de nevyhnuteln\u00fdmi a otravn\u00fdmi teoriemi o machismu – a tak d\u00e1le.<\/p>\n

M\u00edsto toho je na t\u011bch, kte\u0159\u00ed pracuj\u00ed v oblasti sportovn\u00edho sponzoringu, aby prozkoumali vztah mezi \u017eenami a motoristick\u00fdm sportem v nej\u0161ir\u0161\u00edm slova smyslu a zjistili, jak lze tuto oblast sportu vyu\u017e\u00edt pro pozitivn\u00ed p\u016fsoben\u00ed zna\u010dek.<\/p>\n

\u017deny tvo\u0159\u00ed velkou \u010d\u00e1st publika<\/h2>\n

P\u0159i pohledu na ofici\u00e1ln\u00ed statistiky mistrovstv\u00ed sv\u011bta MotoGP<\/strong> se ukazuje, \u017ee \u017eensk\u00e9 publikum tvo\u0159\u00ed velkou \u010d\u00e1st div\u00e1k\u016f Grand Prix, a to jak doma, tak na trati.<\/p>\n

Podle spole\u010dnosti CSM International GMBH & Nielsen Sports jsou z ka\u017ed\u00fdch deseti div\u00e1k\u016f v nejlep\u0161\u00edch dvoukolov\u00fdch seri\u00e1lech t\u0159i \u017eeny. To jsou zaj\u00edmav\u00e1 \u010d\u00edsla, zvl\u00e1\u0161t\u011b kdy\u017e vezmeme v \u00favahu velmi rozs\u00e1hl\u00e9 publikumMotoGP<\/strong><\/a>. Ka\u017edoro\u010dn\u011b se na okruz\u00edch \u0161ampion\u00e1tu zaregistruje v\u00edce ne\u017e 2,6 milionu lid\u00ed, co\u017e znamen\u00e1, \u017ee za posledn\u00edch dev\u011bt m\u011bs\u00edc\u016f vid\u011blo \u017eiv\u011b Velkou cenu v\u00edce ne\u017e 800 000 d\u00edvek a \u017een.<\/p>\n

Je z\u0159ejm\u00e9, a d\u016fle\u017eit\u00e9, \u017ee \u00fasp\u011bch \u017een v motorsportu<\/strong><\/a> \u00fazce souvis\u00ed s popularitou tohoto sportu mezi \u017eenami, kter\u00e9 z\u00e1vody sleduj\u00ed. \u010c\u00edm \u010dast\u011bji budou motorky \u0159\u00eddit \u017eeny, t\u00edm v\u00edce \u017een bude tento sport sledovat a bude j\u00edm nad\u0161eno – a t\u00edm v\u00edce \u017een bude v p\u0159\u00ed\u0161t\u00edch letech v \u010dele motorsportu jako protagonistky.<\/p>\n

Bohu\u017eel existuje pom\u011brn\u011b m\u00e1lo tr\u017en\u00edch statistik, kter\u00e9 by vypov\u00eddaly o vlivu motoristick\u00e9ho sportu na \u017eeny – ale ty, kter\u00e9 existuj\u00ed, jsou povzbudiv\u00e9. Podle pr\u016fzkumu, kter\u00fd v roce 2015 provedla Rada motocyklov\u00e9ho pr\u016fmyslu (MIC), tvo\u0159\u00ed v Americe 14 % majitel\u016f motocykl\u016f \u017eeny a toto \u010d\u00edslo se v p\u0159edchoz\u00edm desetilet\u00ed v\u00edce ne\u017e zdvojn\u00e1sobilo.<\/p>\n

Zaj\u00edmav\u00e9 je tak\u00e9 zji\u0161t\u011bn\u00ed o pr\u016fm\u011brn\u00e9m v\u011bku \u017een za volantem – \u017eeny jsou \u010dasto asi o 15 let mlad\u0161\u00ed ne\u017e jejich mu\u017e\u0161t\u00ed kolegov\u00e9: V porovn\u00e1n\u00ed s 49 lety je to o 35 let v\u00edce.<\/p>\n

To zjevn\u011b vypov\u00edd\u00e1 o v\u00fdvoji trhu a rostouc\u00ed v\u00e1\u0161ni, kter\u00e1 se objevuje jak u mlad\u00fdch, tak u velmi mlad\u00fdch lid\u00ed. D\u016fvody tohoto velmi v\u00edtan\u00e9ho trendu je t\u0159eba hledat ve spole\u010dnosti a v odbour\u00e1v\u00e1n\u00ed genderov\u00fdch norem, ale tak\u00e9 v inkluzivn\u00edm rozvoji n\u011bkter\u00fdch v\u00fdrobc\u016f. N\u011bkter\u00e9 oblasti motocyklov\u00e9ho pr\u016fmyslu se ji\u017e n\u011bjakou dobu vyd\u00e1vaj\u00ed inkluzivn\u011bj\u0161\u00ed cestou sm\u011brem k \u017eensk\u00e9mu trhu, zejm\u00e9na pokud jde o marketing – kone\u010dn\u011b se tak o\u010distily od image nevychovan\u00e9ho, \u0161pinav\u00e9ho motocyklisty a nahradily ji n\u011b\u010d\u00edm zcela pozitivn\u011bj\u0161\u00edm.<\/p>\n

Zlep\u0161ila se i v\u00fdroba – Ducati Scrambler Sixty2, Triumph Bonneville T100, HD Sportster 883, Moto Guzzi V7 a Yamaha MT-07 se v\u00edce ne\u017e na jednu stranu zam\u011b\u0159uj\u00ed na z\u00e1kaznice a d\u00edky tomu zaznamenaly velk\u00fd \u00fasp\u011bch.<\/p>\n

Nov\u00fd sm\u011br pohybu dvou kol<\/h2>\n

Jak se do toho v\u0161eho m\u016f\u017ee zapojit cel\u00fd motoristick\u00fd pr\u016fmysl, od z\u00e1vod\u016f a\u017e po silni\u010dn\u00ed trh? Jak lze propojit \u00fasp\u011bch Carrasca a vzestup trhu s motocykly pro \u017eeny?<\/p>\n

Mo\u017en\u00e1 lze navrhnout, \u017ee kolo – holistick\u00fd syst\u00e9m – se mus\u00ed st\u00e1t co nejv\u00edce inkluzivn\u00edm v r\u00e1mci trhu a opustit historii, kter\u00e1 \u010dasto znamenala stereotypy a zako\u0159en\u011bn\u00e9, fale\u0161n\u00e9 p\u0159edsudky. Roz\u0161\u00ed\u0159en\u00ed \u00fa\u010dasti cel\u00e9ho odv\u011btv\u00ed dvoukolov\u00fdch vozidel by p\u0159ineslo nevy\u010d\u00edsliteln\u00e9 mo\u017enosti. Nen\u00ed od v\u011bci p\u0159ipomenout, \u017ee obrovsk\u00e9 mno\u017estv\u00ed \u0159editel\u016f marketingu, sponzoringu a komunikace velk\u00fdch mezin\u00e1rodn\u00edch spole\u010dnost\u00ed jsou \u017eeny – a \u017ee je nutn\u00e9 m\u00edt po ruce spr\u00e1vn\u00e9 n\u00e1stroje, pokud chcete efektivn\u011b komunikovat s t\u011bmito osobami s rozhodovac\u00ed pravomoc\u00ed a s ve\u0159ejnost\u00ed spot\u0159ebitel\u016f.<\/p>\n

V\u00edt\u011bzstv\u00ed Any Carrasco je zkr\u00e1tka nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 – ale p\u0159edev\u0161\u00edm je v\u00fdznamn\u00fdm kulturn\u00edm ukazatelem sm\u011bru, kter\u00fdm se cel\u00e9 dvoukolov\u00e9 hnut\u00ed ub\u00edr\u00e1. Je to bezpochyby dobr\u00e1 zpr\u00e1va pro v\u0161echny.<\/p>\n

Pokud si chcete promluvit o \u017een\u00e1ch a motorsportu, m\u016f\u017eete n\u00e1s kontaktovat na adrese info@rtrsports.com<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u00edt\u011bzstv\u00ed Any Carrasco v \u0161ampion\u00e1tu Supersport 300 2018 bychom mohli v jist\u00e9m smyslu ozna\u010dit za revolu\u010dn\u00ed. Je to poprv\u00e9, co \u017eena vyhr\u00e1la ofici\u00e1ln\u00ed mezin\u00e1rodn\u00ed \u0161ampion\u00e1t dvoukolek, a jde tak bezpochyby o historickou ud\u00e1lost – jak pro \u017eeny v motorsportu, tak pro motocyklov\u00fd sport obecn\u011b. D\u016fkazem toho je nejen obrovsk\u00e1 medializace t\u00e9to zpr\u00e1vy, ale tak\u00e9 skute\u010dnost, […]<\/p>\n","protected":false},"author":2,"featured_media":189754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22368,20239,20231,20230],"tags":[],"class_list":["post-298446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jizdni-kola","category-motorove-zavody","category-motorsport-cs","category-sportovni-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"\n\u017deny a dv\u011b kola: milostn\u00fd p\u0159\u00edb\u011bh ve v\u00fdvoji - Blog<\/title>\n<meta name=\"description\" content=\"V\u00edt\u011bzstv\u00ed Any Carrasco je zkr\u00e1tka nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 - ale p\u0159edev\u0161\u00edm je v\u00fdznamn\u00fdm kulturn\u00edm ukazatelem sm\u011bru, kter\u00fdm se cel\u00e9 dvoukolov\u00e9 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