{"id":298653,"date":"2025-07-20T17:51:38","date_gmt":"2025-07-20T15:51:38","guid":{"rendered":"https:\/\/rtrsports.com\/licencovani-skvelych-produktu-jak-sport-zmenil-dobry-na-wow\/"},"modified":"2025-07-20T17:54:39","modified_gmt":"2025-07-20T15:54:39","slug":"licencovani-skvelych-produktu-jak-sport-zmenil-dobry-na-wow","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/great-product-licensing-sport-turned-good-wow\/","title":{"rendered":"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &#8222;dobr\u00fd&#8220; na &#8222;wow&#8220;"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-20323\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\" alt=\"\" width=\"225\" height=\"225\" \/><\/a>Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &#8222;wow&#8220; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout. A tento bod se net\u00fdk\u00e1 pouze sportu nebo sportovn\u00edch organizac\u00ed, ale \u0161pi\u010dkov\u00fdch zna\u010dek obecn\u011b. Prvn\u00edm p\u0159\u00edkladem, kter\u00fd m\u011b napad\u00e1, jsou <strong>hodinky Nike Apple Watch<\/strong>, p\u0159\u00edpad co-brandingu, kter\u00fd jist\u011b velmi dobr\u00fd produkt prom\u011b\u0148uje ve fantastickou marketingovou operaci.<\/p>\n<p>Dal\u0161\u00edm dobr\u00fdm p\u0159\u00edkladem je limitovan\u00fd model Ferrari Bianchi Bike, kter\u00fd bude vyroben v pouh\u00fdch 12 kusech a prod\u00e1v\u00e1n za v\u00edce ne\u017e 15 000 dolar\u016f. Nic proti Ferrari Hublot Big Bang, limitovan\u00fdm hodink\u00e1m z keramiky, kter\u00e9 jsou potomkem spolupr\u00e1ce mezi Hublotem a v\u00fdbavou Prancing Horse.<\/p>\n<p>Dal\u0161\u00ed zn\u00e1m\u00e1 <strong>luxusn\u00ed zna\u010dka<\/strong>, <strong>McLaren<\/strong>, v posledn\u00ed dob\u011b spolupracuje s n\u011bkolika skv\u011bl\u00fdmi spole\u010dnostmi. V oblasti hi-tech mohu pouk\u00e1zat na telefon <strong>OnePlus 6T A6013 McLaren Speed Edition<\/strong>.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-20321\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"156\" \/><\/a>Pokud se budeme dr\u017eet sv\u011bta luxusn\u00edch automobil\u016f, napadaj\u00ed n\u00e1s dal\u0161\u00ed p\u0159\u00edklady. Pod\u00edvejte se na tuto dokovac\u00ed stanici, kterou <strong>Esavox<\/strong> vyr\u00e1b\u00ed spole\u010dn\u011b s <strong>Lamborghini<\/strong>. A jsme u n\u011b\u010deho st\u00e1le ambici\u00f3zn\u00edho, ale o n\u011bco dostupn\u011bj\u0161\u00edho, <strong>Lamborghini<\/strong> n\u00e1m m\u016f\u017ee nab\u00eddnout tyto tenisky <strong>Mizuno Lamborghini<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-20322\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/lamborghini-mizuno-wave-tenjin-3-2-sneaker-freaker-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"201\" \/>Mohl bych pokra\u010dovat nav\u017edy, proto\u017ee v\u011bt\u0161ina nejzn\u00e1m\u011bj\u0161\u00edch a nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b m\u00e1 zaveden\u00e9 licencov\u00e1n\u00ed nebo co-branding. Od <strong>Adidasu<\/strong> po <strong>Bentley,<\/strong> od <strong>Pepsi-Coly<\/strong> po <strong>NBA,<\/strong> od <strong>John Deere<\/strong> po <strong>Walt Disney<\/strong>, v\u0161echny nejzn\u00e1m\u011bj\u0161\u00ed zna\u010dky na sv\u011bt\u011b nab\u00edzej\u00ed sv\u00e9 zna\u010dky v licenci. P\u0159edstavuj\u00ed velkou p\u0159\u00edle\u017eitost pro spole\u010dnosti, kter\u00e9 pot\u0159ebuj\u00ed o\u017eivit svou zna\u010dku, roz\u0161\u00ed\u0159it distribuci, roz\u0161\u00ed\u0159it obchodn\u00ed obzor nebo c\u00edl.<\/p>\n<p>Pokud byste cht\u011bli prozkoumat, co lze ud\u011blat v r\u00e1mci sportu nebo motoristick\u00e9ho sportu, jsme v\u00e1m k dispozici na telefonu, nebo pokud n\u00e1m rad\u011bji nap\u00ed\u0161ete na <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com <\/a>. Pokud byste se mezit\u00edm cht\u011bli pod\u00edvat na v\u00fdb\u011br licen\u010dn\u00edch operac\u00ed, do kter\u00fdch jsme se zapojili v posledn\u00edch n\u011bkolika letech, n\u00e1sledujte tento <a href=\"https:\/\/rtrsports.com\/cs\/portfolio_category\/case-licensing-cs\/\">odkaz <\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &#8222;wow&#8220; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout. A tento bod se net\u00fdk\u00e1 pouze sportu nebo sportovn\u00edch organizac\u00ed, ale \u0161pi\u010dkov\u00fdch zna\u010dek obecn\u011b. Prvn\u00edm [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22211,20239,20229],"tags":[],"class_list":["post-298653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licence-cs","category-motorove-zavody","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &quot;dobr\u00fd&quot; na &quot;wow&quot;<\/title>\n<meta name=\"description\" content=\"Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &quot;wow&quot; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &quot;dobr\u00fd&quot; na &quot;wow&quot;\" \/>\n<meta property=\"og:description\" content=\"Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &quot;wow&quot; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &#8222;dobr\u00fd&#8220; na &#8222;wow&#8220;\",\"datePublished\":\"2025-07-20T15:51:38+00:00\",\"dateModified\":\"2025-07-20T15:54:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"wordCount\":416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"articleSection\":[\"Licence\",\"Motorov\u00e9 z\u00e1vody\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"name\":\"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil \\\"dobr\u00fd\\\" na \\\"wow\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"datePublished\":\"2025-07-20T15:51:38+00:00\",\"dateModified\":\"2025-07-20T15:54:39+00:00\",\"description\":\"Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve \\\"wow\\\" produkty. 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. 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