{"id":298653,"date":"2025-07-20T17:51:38","date_gmt":"2025-07-20T15:51:38","guid":{"rendered":"https:\/\/rtrsports.com\/licencovani-skvelych-produktu-jak-sport-zmenil-dobry-na-wow\/"},"modified":"2025-07-20T17:54:39","modified_gmt":"2025-07-20T15:54:39","slug":"licencovani-skvelych-produktu-jak-sport-zmenil-dobry-na-wow","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/great-product-licensing-sport-turned-good-wow\/","title":{"rendered":"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &#8222;dobr\u00fd&#8220; na &#8222;wow&#8220;"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-20323\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-5.jpeg\" alt=\"\" width=\"225\" height=\"225\" \/><\/a>Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &#8222;wow&#8220; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout. A tento bod se net\u00fdk\u00e1 pouze sportu nebo sportovn\u00edch organizac\u00ed, ale \u0161pi\u010dkov\u00fdch zna\u010dek obecn\u011b. Prvn\u00edm p\u0159\u00edkladem, kter\u00fd m\u011b napad\u00e1, jsou <strong>hodinky Nike Apple Watch<\/strong>, p\u0159\u00edpad co-brandingu, kter\u00fd jist\u011b velmi dobr\u00fd produkt prom\u011b\u0148uje ve fantastickou marketingovou operaci.<\/p>\n<p>Dal\u0161\u00edm dobr\u00fdm p\u0159\u00edkladem je limitovan\u00fd model Ferrari Bianchi Bike, kter\u00fd bude vyroben v pouh\u00fdch 12 kusech a prod\u00e1v\u00e1n za v\u00edce ne\u017e 15 000 dolar\u016f. Nic proti Ferrari Hublot Big Bang, limitovan\u00fdm hodink\u00e1m z keramiky, kter\u00e9 jsou potomkem spolupr\u00e1ce mezi Hublotem a v\u00fdbavou Prancing Horse.<\/p>\n<p>Dal\u0161\u00ed zn\u00e1m\u00e1 <strong>luxusn\u00ed zna\u010dka<\/strong>, <strong>McLaren<\/strong>, v posledn\u00ed dob\u011b spolupracuje s n\u011bkolika skv\u011bl\u00fdmi spole\u010dnostmi. V oblasti hi-tech mohu pouk\u00e1zat na telefon <strong>OnePlus 6T A6013 McLaren Speed Edition<\/strong>.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-20321\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/esavox-lamborghini-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"156\" \/><\/a>Pokud se budeme dr\u017eet sv\u011bta luxusn\u00edch automobil\u016f, napadaj\u00ed n\u00e1s dal\u0161\u00ed p\u0159\u00edklady. Pod\u00edvejte se na tuto dokovac\u00ed stanici, kterou <strong>Esavox<\/strong> vyr\u00e1b\u00ed spole\u010dn\u011b s <strong>Lamborghini<\/strong>. A jsme u n\u011b\u010deho st\u00e1le ambici\u00f3zn\u00edho, ale o n\u011bco dostupn\u011bj\u0161\u00edho, <strong>Lamborghini<\/strong> n\u00e1m m\u016f\u017ee nab\u00eddnout tyto tenisky <strong>Mizuno Lamborghini<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-20322\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/lamborghini-mizuno-wave-tenjin-3-2-sneaker-freaker-3-scaled-1.jpg\" alt=\"\" width=\"300\" height=\"201\" \/>Mohl bych pokra\u010dovat nav\u017edy, proto\u017ee v\u011bt\u0161ina nejzn\u00e1m\u011bj\u0161\u00edch a nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek na sv\u011bt\u011b m\u00e1 zaveden\u00e9 licencov\u00e1n\u00ed nebo co-branding. Od <strong>Adidasu<\/strong> po <strong>Bentley,<\/strong> od <strong>Pepsi-Coly<\/strong> po <strong>NBA,<\/strong> od <strong>John Deere<\/strong> po <strong>Walt Disney<\/strong>, v\u0161echny nejzn\u00e1m\u011bj\u0161\u00ed zna\u010dky na sv\u011bt\u011b nab\u00edzej\u00ed sv\u00e9 zna\u010dky v licenci. P\u0159edstavuj\u00ed velkou p\u0159\u00edle\u017eitost pro spole\u010dnosti, kter\u00e9 pot\u0159ebuj\u00ed o\u017eivit svou zna\u010dku, roz\u0161\u00ed\u0159it distribuci, roz\u0161\u00ed\u0159it obchodn\u00ed obzor nebo c\u00edl.<\/p>\n<p>Pokud byste cht\u011bli prozkoumat, co lze ud\u011blat v r\u00e1mci sportu nebo motoristick\u00e9ho sportu, jsme v\u00e1m k dispozici na telefonu, nebo pokud n\u00e1m rad\u011bji nap\u00ed\u0161ete na <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com <\/a>. Pokud byste se mezit\u00edm cht\u011bli pod\u00edvat na v\u00fdb\u011br licen\u010dn\u00edch operac\u00ed, do kter\u00fdch jsme se zapojili v posledn\u00edch n\u011bkolika letech, n\u00e1sledujte tento <a href=\"https:\/\/rtrsports.com\/cs\/portfolio_category\/case-licensing-cs\/\">odkaz <\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &#8222;wow&#8220; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout. A tento bod se net\u00fdk\u00e1 pouze sportu nebo sportovn\u00edch organizac\u00ed, ale \u0161pi\u010dkov\u00fdch zna\u010dek obecn\u011b. Prvn\u00edm [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22211,20239,20229],"tags":[],"class_list":["post-298653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licence-cs","category-motorove-zavody","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &quot;dobr\u00fd&quot; na &quot;wow&quot;<\/title>\n<meta name=\"description\" content=\"Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &quot;wow&quot; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &quot;dobr\u00fd&quot; na &quot;wow&quot;\" \/>\n<meta property=\"og:description\" content=\"Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve &quot;wow&quot; produkty. Sport a jeho hodnoty, t\u00fdmy a jejich d\u011bdictv\u00ed a obrazov\u00fd materi\u00e1l p\u0159edstavuj\u00ed ide\u00e1ln\u00edho partnera, kter\u00fd m\u016f\u017ee p\u0159idat n\u011bjakou tu korunu nav\u00edc, kter\u00e1 m\u016f\u017ee rozhodnout.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/great-product-licensing-sport-turned-good-wow\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/download-10.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"225\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil &#8222;dobr\u00fd&#8220; na &#8222;wow&#8220;\",\"datePublished\":\"2025-07-20T15:51:38+00:00\",\"dateModified\":\"2025-07-20T15:54:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\"},\"wordCount\":416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"articleSection\":[\"Licence\",\"Motorov\u00e9 z\u00e1vody\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/\",\"name\":\"Licencov\u00e1n\u00ed skv\u011bl\u00fdch produkt\u016f: jak sport zm\u011bnil \\\"dobr\u00fd\\\" na \\\"wow\\\"\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/great-product-licensing-sport-turned-good-wow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/download-10.jpeg\",\"datePublished\":\"2025-07-20T15:51:38+00:00\",\"dateModified\":\"2025-07-20T15:54:39+00:00\",\"description\":\"Existuje spousta p\u0159\u00edklad\u016f, jak sportovn\u00ed licence dok\u00e1zaly oko\u0159enit mnoho produkt\u016f a prom\u011bnit je ve \\\"wow\\\" produkty. 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