{"id":298678,"date":"2025-07-20T18:06:40","date_gmt":"2025-07-20T16:06:40","guid":{"rendered":"https:\/\/rtrsports.com\/jake-prilezitosti-pro-male-podniky-nabizi-sponzoring-sportu\/"},"modified":"2025-07-20T18:15:49","modified_gmt":"2025-07-20T16:15:49","slug":"jake-prilezitosti-pro-male-podniky-nabizi-sponzoring-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/","title":{"rendered":"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?"},"content":{"rendered":"<p>Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00fd je v\u00e1\u0161 rozpo\u010det &#8211; pot\u0159ebujete nap\u0159\u00edklad velk\u00fd rozpo\u010det? Kam a\u017e v\u00e1\u0161 rozpo\u010det dos\u00e1hne? A hlavn\u011b, m\u00e1 smysl utr\u00e1cet pen\u00edze za sportovn\u00ed sponzoring &#8211; zejm\u00e9na pokud jste mal\u00e1 firma? <strong> <\/strong><\/p>\n<p>Ot\u00e1zka<strong> mo\u017enost\u00ed sponzoringu mal\u00fdch podnik\u016f ve<\/strong> sv\u011bt\u011b sportovn\u00edho sponzoringu je zaj\u00edmav\u00e1. O jak\u00fdch p\u0159\u00edle\u017eitostech byste tedy m\u011bli v\u011bd\u011bt?<\/p>\n<h2><strong>Men\u0161\u00ed rozpo\u010dty na sponzoring sportu <\/strong><\/h2>\n<p>Na sportovn\u00edm sponzoringu je skv\u011bl\u00e9 to, \u017ee m\u016f\u017ee nab\u00eddnout p\u0159\u00edle\u017eitosti pro obrovskou \u0161k\u00e1lu rozpo\u010dt\u016f, tak\u017ee mal\u00e9 firmy mohou t\u011b\u017eit stejn\u011b jako v\u00fdznamn\u011bj\u0161\u00ed hr\u00e1\u010di &#8211; s kampan\u011bmi, kter\u00e9 jsou vhodn\u011bj\u0161\u00ed pro jejich finan\u010dn\u00ed situaci.<\/p>\n<p>P\u0159\u00edle\u017eitosti v r\u00e1mci sportovn\u00edho sponzoringu jako mal\u00e9 firmy mohou zahrnovat logo a zna\u010dku na billboardech za hr\u00e1\u010di nebo jezdci p\u0159i rozhovorech po z\u00e1vod\u011b\/sout\u011b\u017ei nebo um\u00edst\u011bn\u00ed na digit\u00e1ln\u00edch prost\u0159edc\u00edch, jako jsou webov\u00e9 str\u00e1nky, zpravodaj nebo reklamn\u00ed bannery. V\u0161echny tyto v\u011bci mohou b\u00fdt nesm\u00edrn\u011b p\u0159\u00ednosn\u00e9 <a href=\"https:\/\/rtrsports.com\/en\/blog\/moto2-moto3-sponsorship\/\"><strong>P\u0159\u00edle\u017eitosti pro sponzoring mal\u00fdch podnik\u016f<\/strong><\/a>, kter\u00e9 vedou k velk\u00e9 n\u00e1vratnosti investic, p\u0159esto\u017ee se neutrat\u00ed velk\u00e9 mno\u017estv\u00ed pen\u011bz.<\/p>\n<h2><strong>P\u0159\u00edle\u017eitosti pro sponzoring mal\u00fdch podnik\u016f &#8211; na kter\u00fd sport by se m\u011bla moje zna\u010dka zam\u011b\u0159it?<\/strong><\/h2>\n<p>Pokud se chyst\u00e1te vstoupit do sv\u011bta sportovn\u00edho sponzoringu a p\u0159em\u00fd\u0161l\u00edte, kter\u00fd sport byste m\u011bli oslovit, mo\u017en\u00e1 by bylo dobr\u00e9 zamyslet se nad v\u00fdhodami <strong>MotoGP<\/strong>.<\/p>\n<p>Pro \u010dist\u00fd objem, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-audience-fans\/\"><strong>MotoGP<\/strong><\/a> Stovky tis\u00edc div\u00e1k\u016f u televizn\u00edch obrazovek i osobn\u011b na z\u00e1vodech (nemluv\u011b o velmi anga\u017eovan\u00e9 fanou\u0161kovsk\u00e9 z\u00e1kladn\u011b na soci\u00e1ln\u00edch s\u00edt\u00edch) a 19 z\u00e1vod\u016f ro\u010dn\u011b znamenaj\u00ed, \u017ee tato zna\u010dka motorsportu m\u00e1 ide\u00e1ln\u00ed pozici pro kampan\u011b nap\u0159\u00ed\u010d v\u0161emi odv\u011btv\u00edmi &#8211; a\u0165 u\u017e jste titul\u00e1rn\u00edm nebo ofici\u00e1ln\u00edm sponzorem, m\u00e1te sv\u00e9 jm\u00e9no na motork\u00e1ch nebo helm\u00e1ch, nebo zauj\u00edm\u00e1te m\u00e9n\u011b v\u00fdznamnou pozici v pozad\u00ed.<\/p>\n<p>Fanou\u0161ci<strong> MotoGP<\/strong> se vyzna\u010duj\u00ed obrovskou anga\u017eovanost\u00ed a loajalitou, co\u017e znamen\u00e1, \u017ee i kdy\u017e nem\u016f\u017eete investovat obrovsk\u00e9 mno\u017estv\u00ed pen\u011bz, publikum, kter\u00e9 z\u00edsk\u00e1te, bude v\u00e1\u0161niv\u00e9 a rozs\u00e1hl\u00e9 &#8211; a tak\u00e9 velmi po\u010detn\u00e9.<\/p>\n<h2><strong>Jak\u00e9 p\u0159\u00edle\u017eitosti pro sponzoring mal\u00fdch podnik\u016f mohu z\u00edskat, pokud se jedn\u00e1 o des\u00edtky, nikoli stovky tis\u00edc liber? \u00darovn\u011b sponzorstv\u00ed. <\/strong><\/h2>\n<p>Pro malou firmu m\u016f\u017ee b\u00fdt my\u0161lenka investovat i n\u011bkolik tis\u00edc liber skli\u010duj\u00edc\u00ed &#8211; ale kdy\u017e je publikum tak velk\u00e9 a glob\u00e1ln\u00ed jako MotoGP, pravd\u011bpodobn\u011b oslov\u00edte v\u00edce lid\u00ed ne\u017e prost\u0159ednictv\u00edm jin\u00fdch kan\u00e1l\u016f, i kdybyste utratili mnohem v\u00edce pen\u011bz.<\/p>\n<p>V\u00fddaje do 50 000 eur jsou zpravidla nejlevn\u011bj\u0161\u00ed \u00farovn\u00ed. <a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"><strong>sponzoringu v MotoGP<\/strong><\/a>. D\u00edky t\u00e9to \u00farovni sponzoringu se va\u0161e logo m\u016f\u017ee dostat v kl\u00ed\u010dov\u00fdch okam\u017eic\u00edch p\u0159ed statis\u00edce div\u00e1k\u016f a nav\u00edc se nab\u00edz\u00ed spousta p\u0159\u00edle\u017eitost\u00ed, jak se na tom pod\u00edlet &#8211; m\u016f\u017ee se toti\u017e zapojit v\u00edce zna\u010dek, na rozd\u00edl nap\u0159\u00edklad od exkluzivn\u00edho titul\u00e1rn\u00edho sponzora.<\/p>\n<p>Pokud jde o mo\u017enosti sponzoringu pro mal\u00e9 podniky, m\u016f\u017eete si b\u00fdt jisti, \u017ee v MotoGP, v \u0161ir\u0161\u00edm sv\u011bt\u011b motorsportu a obecn\u011b ve v\u0161ech sportech jsou k dispozici efektivn\u00ed p\u0159\u00edle\u017eitosti.<\/p>\n<p>Pokud v\u0161ak chcete z\u00edskat v\u00edce informac\u00ed o jak\u00e9mkoli aspektu, nev\u00e1hejte se kdykoli obr\u00e1tit na <strong>spole\u010dnost RTR Sports Marketing<\/strong> a po\u017e\u00e1dat o radu &#8211; m\u016f\u017eeme v\u00e1m nab\u00eddnout skv\u011bl\u00e9 rady, <strong>tak\u017ee budeme \u010dekat na v\u00e1\u0161 telefon\u00e1t, nebo n\u00e1m m\u016f\u017eete napsat na <a href=\"mailto:info@rtrsports.com\">adresu info@rtrsports.com<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00fd je v\u00e1\u0161 rozpo\u010det &#8211; pot\u0159ebujete nap\u0159\u00edklad velk\u00fd rozpo\u010det? Kam a\u017e v\u00e1\u0161 rozpo\u010det dos\u00e1hne? A hlavn\u011b, m\u00e1 smysl utr\u00e1cet pen\u00edze za sportovn\u00ed sponzoring &#8211; zejm\u00e9na pokud jste mal\u00e1 firma? Ot\u00e1zka mo\u017enost\u00ed sponzoringu mal\u00fdch podnik\u016f ve sv\u011bt\u011b sportovn\u00edho sponzoringu je zaj\u00edmav\u00e1. O [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-298678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mo\u017enosti sponzoringu mal\u00fdch podnik\u016f v oblasti sportovn\u00edho sponzoringu.<\/title>\n<meta name=\"description\" content=\"Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00e9 m\u00e1te rozpo\u010dty. Pot\u0159ebujete velk\u00fd rozpo\u010det?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?\" \/>\n<meta property=\"og:description\" content=\"Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00e9 m\u00e1te rozpo\u010dty. Pot\u0159ebujete velk\u00fd rozpo\u010det?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?\",\"datePublished\":\"2025-07-20T16:06:40+00:00\",\"dateModified\":\"2025-07-20T16:15:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/\"},\"wordCount\":683,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/\",\"name\":\"Mo\u017enosti sponzoringu mal\u00fdch podnik\u016f v oblasti sportovn\u00edho sponzoringu.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"datePublished\":\"2025-07-20T16:06:40+00:00\",\"dateModified\":\"2025-07-20T16:15:49+00:00\",\"description\":\"Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00e9 m\u00e1te rozpo\u010dty. Pot\u0159ebujete velk\u00fd rozpo\u010det?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lcr_sifi_2-5.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/small-business-sponsorship-opportunities\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mo\u017enosti sponzoringu mal\u00fdch podnik\u016f v oblasti sportovn\u00edho sponzoringu.","description":"Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00e9 m\u00e1te rozpo\u010dty. Pot\u0159ebujete velk\u00fd rozpo\u010det?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?","og_description":"Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00e9 m\u00e1te rozpo\u010dty. Pot\u0159ebujete velk\u00fd rozpo\u010det?","og_url":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2000,"height":1333,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?","datePublished":"2025-07-20T16:06:40+00:00","dateModified":"2025-07-20T16:15:49+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/"},"wordCount":683,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/","url":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/","name":"Mo\u017enosti sponzoringu mal\u00fdch podnik\u016f v oblasti sportovn\u00edho sponzoringu.","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","datePublished":"2025-07-20T16:06:40+00:00","dateModified":"2025-07-20T16:15:49+00:00","description":"Pokud p\u0159em\u00fd\u0161l\u00edte o tom, \u017ee se rozhodnete investovat do sportovn\u00edho sponzoringu, mo\u017en\u00e1 v\u00e1s zaj\u00edm\u00e1, jak\u00e9 m\u00e1te rozpo\u010dty. Pot\u0159ebujete velk\u00fd rozpo\u010det?","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lcr_sifi_2-5.jpg","width":2000,"height":1333,"caption":"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/small-business-sponsorship-opportunities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Jak\u00e9 p\u0159\u00edle\u017eitosti pro mal\u00e9 podniky nab\u00edz\u00ed sponzoring sportu?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=298678"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298678\/revisions"}],"predecessor-version":[{"id":298690,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/298678\/revisions\/298690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/190129"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=298678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=298678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=298678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}