{"id":298825,"date":"2025-07-20T19:31:38","date_gmt":"2025-07-20T17:31:38","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorska-smlouva-sponzorska-smlouva-a-sponzorsky-formular\/"},"modified":"2025-07-20T19:35:19","modified_gmt":"2025-07-20T17:35:19","slug":"sponzorska-smlouva-sponzorska-smlouva-a-sponzorsky-formular","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-agreement-models\/","title":{"rendered":"Sponzorsk\u00e1 smlouva: sponzorsk\u00e1 smlouva a sponzorsk\u00fd formul\u00e1\u0159"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">Prost\u0159ednictv\u00edm tohoto blogu a na\u0161eho e-mailu address-info@rtrsports.com-for jsme \u010dasto kontaktov\u00e1ni.<a href=\"mailto:info@rtrsports.com\"><strong><u><\/u><\/strong><\/a> informace o sponzorsk\u00fdch smlouv\u00e1ch v oblasti sportu, nap\u0159\u00edklad &#8222;<strong>Jak napsat sponzorskou smlouvu?<\/strong>&#8222;, &#8222;Co<strong> jsou kl\u00ed\u010dov\u00e9 prvky sponzorsk\u00e9 smlouvy?<\/strong>&#8220; a &#8222;Existuje n\u011bjak\u00fd <strong><a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-sport-2\/\">sponzorsk\u00e1<\/a> smlouva faksimile <\/strong>m\u016f\u017eeme pou\u017e\u00edt?&#8220; To jsou n\u011bkter\u00e9 z mnoha ot\u00e1zek, kter\u00e9 firmy napadaj\u00ed, kdy\u017e p\u0159ijde \u010das na vypracov\u00e1n\u00ed v\u00fdznamn\u00e9ho dokumentu, jako je sponzorsk\u00e1 smlouva nebo sponzorsk\u00fd formul\u00e1\u0159. Jsou zcela pochopiteln\u00e9: smlouva nen\u00ed jen v\u00fdznamn\u00fdm miln\u00edkem na dlouh\u00e9 cest\u011b, ale je to po v\u0161ech str\u00e1nk\u00e1ch pr\u00e1vn\u00ed n\u00e1stroj, kter\u00fd <strong>form\u00e1ln\u011b upravuje<\/strong> vztah mezi sponzorem a obdarovan\u00fdm.<\/p>\n<h2 class=\"ai-optimize-7\">Kl\u00ed\u010dov\u00e9 prvky sponzorsk\u00e9 smlouvy<\/h2>\n<p class=\"ai-optimize-8\">Za\u010dn\u011bme t\u00edm, \u017ee <strong>smlouva o sportovn\u00edm sponzoringu<\/strong> se ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f skl\u00e1d\u00e1 z n\u011bkolika pevn\u00fdch prvk\u016f, kter\u00e9 lze shrnout n\u00e1sledovn\u011b:<\/p>\n<ol>\n<li class=\"ai-optimize-9\">identifikace dot\u010den\u00fdch stran;<\/li>\n<li class=\"ai-optimize-10\">obecn\u00e9 podm\u00ednky a dolo\u017eky;<\/li>\n<li class=\"ai-optimize-11\">form\u00e1ln\u00ed definice a vysv\u011btlen\u00ed terminologie pou\u017eit\u00e9 v dokumentu;<\/li>\n<li class=\"ai-optimize-12\">z\u00e1vazky sponzorovan\u00e9ho majetku;<\/li>\n<li class=\"ai-optimize-13\">povinnosti zadavatele;<\/li>\n<li class=\"ai-optimize-14\">vz\u00e1jemn\u00e9 z\u00e1vazky a produkty\/slu\u017eby zahrnut\u00e9 ve sponzorsk\u00e9m bal\u00ed\u010dku;<\/li>\n<li class=\"ai-optimize-15\">kompenzace;<\/li>\n<li class=\"ai-optimize-16\">platebn\u00ed podm\u00ednky a zp\u016fsoby;<\/li>\n<li class=\"ai-optimize-17\">dolo\u017eky o d\u016fv\u011brnosti;<\/li>\n<li class=\"ai-optimize-18\">dobu platnosti a z\u00e1vaznosti smlouvy;<\/li>\n<li class=\"ai-optimize-19\">poru\u0161en\u00ed smluvn\u00edch pravidel a ukon\u010den\u00ed smlouvy;<\/li>\n<li class=\"ai-optimize-20\">z\u00e1ruky, od\u0161kodn\u011bn\u00ed a vy\u0161\u0161\u00ed moc;<\/li>\n<li class=\"ai-optimize-21\">pr\u00e1va t\u0159et\u00edch stran;<\/li>\n<li class=\"ai-optimize-22\">\u0159e\u0161en\u00ed spor\u016f a p\u0159\u00edslu\u0161n\u00e9 soudy;<\/li>\n<li class=\"ai-optimize-23\">z\u00e1v\u011bre\u010dn\u00e9 pozn\u00e1mky;<\/li>\n<li class=\"ai-optimize-24\">podpisy a datum.<\/li>\n<\/ol>\n<p class=\"ai-optimize-25\">Jak vypl\u00fdv\u00e1 z tohoto seznamu, sponzorsk\u00e9 smlouvy jsou <strong>slo\u017eit\u00e9 dokumenty, kter\u00e9 obsahuj\u00ed mnoho podrobnost\u00ed<\/strong>. V nejjednodu\u0161\u0161\u00ed podob\u011b se tyto <strong>sponzorsk\u00e9 formul\u00e1\u0159e<\/strong> skl\u00e1daj\u00ed z deseti stran, ale pom\u011brn\u011b \u010dasto jsou mnohem del\u0161\u00ed, v\u010detn\u011b n\u011bkdy a\u017e sta stran. D\u00e9lka samoz\u0159ejm\u011b z\u00e1vis\u00ed na rozsahu dohody a po\u010dtu subjekt\u016f a \u010dinnost\u00ed, kter\u00e9 jsou do transakce zapojeny.<\/p>\n<h2 class=\"ai-optimize-26\">Vz\u00e1jemn\u00e9 z\u00e1vazky a n\u00e1klady sponzorsk\u00e9 smlouvy<\/h2>\n<p class=\"ai-optimize-27\">S odkazem na v\u00fd\u0161e uveden\u00fd vzorov\u00fd seznam jsou odd\u00edly 6 a 7, tj. <strong>odd\u00edly t\u00fdkaj\u00edc\u00ed se vz\u00e1jemn\u00fdch z\u00e1vazk\u016f a stanoven\u00ed n\u00e1klad\u016f,<\/strong> odd\u00edly<strong> sponzorsk\u00e9 smlouvy<\/strong>, kter\u00e9 <strong>jsou nejhust\u011bji zapln\u011bny informacemi o sportu<\/strong>.<\/p>\n<p class=\"ai-optimize-28\">Jak\u00e9 jsou &#8222;<strong>vz\u00e1jemn\u00e9 z\u00e1vazky<\/strong>&#8220; stanoven\u00e9 ve sponzorsk\u00e9 smlouv\u011b? Jsou to po v\u0161ech str\u00e1nk\u00e1ch obsahy sponzorsk\u00e9ho projektu, kter\u00e9 si budouc\u00ed sponzor na z\u00e1klad\u011b smlouvy po\u0159\u00edd\u00ed. <strong>Stru\u010dn\u011b \u0159e\u010deno, jedn\u00e1 se o v\u00fdhody z\u00edskan\u00e9 p\u0159i sponzorov\u00e1n\u00ed t\u00fdmu a sportovce spole\u010dn\u011b s pr\u00e1vy a povinnostmi vypl\u00fdvaj\u00edc\u00edmi pro ob\u011b strany. <\/strong><\/p>\n<p class=\"ai-optimize-29\">Ustanoven\u00ed o vz\u00e1jemn\u00fdch z\u00e1vazc\u00edch ve smlouv\u011b slou\u017e\u00ed k vymezen\u00ed prvk\u016f, jako jsou n\u00ed\u017ee uveden\u00e9 prvky (ani\u017e by se na n\u011b omezovala):<\/p>\n<ul>\n<li class=\"ai-optimize-30\">sportovci, t\u00fdmy\/kluby (nebo jejich \u010d\u00e1sti) a ud\u00e1losti (nebo jejich \u010d\u00e1sti), kter\u00fdch se sponzorstv\u00ed t\u00fdk\u00e1;<\/li>\n<li class=\"ai-optimize-31\">\u00fapln\u00fd seznam m\u00e9di\u00ed, na kter\u00fdch bude logo sponzora zobrazeno;<\/li>\n<li class=\"ai-optimize-32\">velikost loga sponzora na r\u016fzn\u00fdch m\u00e9di\u00edch vyj\u00e1d\u0159en\u00e1 v centimetrech \u010dtvere\u010dn\u00edch;<\/li>\n<li class=\"ai-optimize-33\">pr\u00e1va na pou\u017e\u00edv\u00e1n\u00ed sportovn\u00ed image, jm\u00e9na a pov\u011bsti sportovn\u00edho objektu;<\/li>\n<li class=\"ai-optimize-34\">p\u0159\u00edpadn\u00e9 pou\u017eit\u00ed p\u0159edv\u00e1d\u011bc\u00edho kola\/p\u0159edv\u00e1d\u011bc\u00edho vozu;<\/li>\n<li class=\"ai-optimize-35\">\u00fa\u010dast sportovc\u016f nebo zam\u011bstnanc\u016f na firemn\u00edch akc\u00edch nebo v\u00fdstav\u00e1ch\/veletrz\u00edch;<\/li>\n<li class=\"ai-optimize-36\">dopl\u0148kov\u00e9 a sponzorsk\u00e9 slu\u017eby, jako je poho\u0161t\u011bn\u00ed, v\u00fdroba audio\/video materi\u00e1l\u016f, podpora p\u0159i aktivit\u00e1ch B2B a B2C;<\/li>\n<\/ul>\n<h2 class=\"ai-optimize-37\">Faksimile sponzorsk\u00e9 smlouvy: odolejte poku\u0161en\u00ed &#8222;ud\u011blat si to s\u00e1m&#8220;.<\/h2>\n<p class=\"ai-optimize-38\">Jak je uvedeno na za\u010d\u00e1tku tohoto \u010dl\u00e1nku, mnoho lid\u00ed se na n\u00e1s obrac\u00ed s \u017e\u00e1dost\u00ed o <strong>faksimile sponzorsk\u00e9 smlouvy,<\/strong> kterou mohou upravit a poslat sv\u00fdm z\u00e1kazn\u00edk\u016fm pro jejich <strong>sponzorsk\u00e9 smlouvy<\/strong>. Na\u0161\u00edm doporu\u010den\u00edm &#8211; na kter\u00e9 v\u017edy odpov\u00edd\u00e1me &#8211; je <strong>za ka\u017edou cenu nepou\u017e\u00edvat faksimile smluv<\/strong>.<\/p>\n<p class=\"ai-optimize-39\">Obecn\u011b se domn\u00edv\u00e1me, \u017ee v ka\u017ed\u00e9m p\u0159\u00edpad\u011b je lep\u0161\u00ed <strong>nechat si sponzorskou smlouvu vypracovat p\u0159\u00edslu\u0161n\u00fdm pr\u00e1vn\u00edkem nebo pr\u00e1vn\u00ed firmou, kter\u00e1 se na tuto problematiku specializuje<\/strong>. Je to samoz\u0159ejm\u011b dra\u017e\u0161\u00ed ne\u017e si st\u00e1hnout \u0161ablonu z internetu a upravit ji samostatn\u011b, ale v\u00fdhod je mnoho.<\/p>\n<p class=\"ai-optimize-40\">Pokud lze na jedn\u00e9 stran\u011b \u0159\u00edci, \u017ee ka\u017ed\u00e1 sponzorsk\u00e1 smlouva je jin\u00fd p\u0159\u00edb\u011bh, plat\u00ed to t\u00edm sp\u00ed\u0161e pro sponzorsk\u00e9 smlouvy, kter\u00e9 jsou specificky upraveny tak, \u017ee ur\u010duj\u00ed i ty nejmen\u0161\u00ed detaily ujedn\u00e1n\u00ed, na nich\u017e se ob\u011b strany sponzoringu dohodly. Jakmile jsou jednou ve smlouv\u011b obsa\u017eeny prvky, jako je <strong>na\u010dasov\u00e1n\u00ed, pen\u00edze,<\/strong> z\u00fa\u010dastn\u011bn\u00e9 strany, podrobnosti t\u00fdkaj\u00edc\u00ed se <strong>zviditeln\u011bn\u00ed<\/strong> a p\u0159\u00edpadn\u00e9 aktivace, jsou jakoby &#8222;zamrzl\u00e9&#8220; na str\u00e1nk\u00e1ch a budou se jimi \u0159\u00eddit v\u0161echny budouc\u00ed ud\u00e1losti. Cokoli, co nen\u00ed ve smlouv\u011b, nem\u00e1 \u017e\u00e1dnou hodnotu.<\/p>\n<p class=\"ai-optimize-41\">V\u00fdhody spr\u00e1vn\u011b sepsan\u00e9 smlouvy profesion\u00e1ln\u00edm pr\u00e1vn\u00edkem se maximalizuj\u00ed, jakmile se v\u011bci za\u010dnou ub\u00edrat <strong>nepl\u00e1novan\u00fdm sm\u011brem<\/strong> a objev\u00ed se prvn\u00ed probl\u00e9my &#8211; a ob\u00e1v\u00e1m se, \u017ee to neplat\u00ed jen pro sponzoring. Ka\u017ed\u00fd profesion\u00e1ln\u011b sepsan\u00fd dokument, kter\u00fd ob\u011b jeho strany v\u011bdom\u011b podep\u00ed\u0161\u00ed, je z\u00e1rukou pevn\u00e9ho a dlouhodob\u00e9ho p\u0159\u00e1telstv\u00ed bez ot\u0159es\u016f a hlavn\u011b \u0161patn\u00fdch p\u0159ekvapen\u00ed.<\/p>\n<p class=\"ai-optimize-42\">A\u010dkoli samoz\u0159ejm\u011b douf\u00e1me, \u017ee v\u0161e prob\u011bhne hladce, je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee je t\u0159eba se vyvarovat n\u011bkter\u00fdch <strong>potenci\u00e1ln\u011b nep\u0159\u00edjemn\u00fdch situac\u00ed<\/strong>, kter\u00e9 mohou b\u00fdt kontraproduktivn\u00ed jak pro sponzora, tak pro sponzorovanou nemovitost. Co se m\u016f\u017ee st\u00e1t, pokud nap\u0159\u00edklad dojde k diskvalifikaci klubu\/t\u00fdmu, kter\u00fd sponzorujete, nebo pokud sportovec, kter\u00fd nos\u00ed va\u0161e logo, bude m\u00edt pozitivn\u00ed dopingov\u00e9 testy? Pokra\u010doval by sponzoring, nebo by byl ukon\u010den? Byly by v\u00e1mi zaplacen\u00e9 pen\u00edze vr\u00e1ceny, a to bu\u010f \u010d\u00e1ste\u010dn\u011b, nebo zcela, nebo by nebyly vr\u00e1ceny v\u016fbec? Tyto p\u0159\u00edpady, stejn\u011b jako mnoho dal\u0161\u00edch, je t\u0159eba vz\u00edt v \u00favahu p\u0159i p\u0159\u00edprav\u011b sponzorsk\u00e9 smlouvy, aby bylo nalezeno jednozna\u010dn\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 bude v dokumentu jasn\u011b uvedeno.<\/p>\n<h2 class=\"ai-optimize-43\">Sponzorsk\u00e9 smlouvy pro MotoGP a podpora poskytovan\u00e1 spole\u010dnost\u00ed RTR Sports Marketing<\/h2>\n<p class=\"ai-optimize-44\"><strong>Sponzorsk\u00e9 smlouvy<\/strong> t\u00fdkaj\u00edc\u00ed se <strong><u>MotoGP<\/u><\/strong> a motorsportu obecn\u011b se neli\u0161\u00ed od b\u011b\u017en\u00fdch sportovn\u00edch sponzorsk\u00fdch smluv, a to jak z hlediska formy, tak celkov\u00e9ho obsahu. Ka\u017ed\u00e1 discipl\u00edna m\u00e1 samoz\u0159ejm\u011b sv\u00e1 specifika, kter\u00e1 by m\u011bla b\u00fdt ve smlouv\u011b zohledn\u011bna. Nap\u0159\u00edklad v mistrovstv\u00ed sv\u011bta v motocyklov\u00e9m sportu, <strong><u><a href=\"https:\/\/rtrsports.co.uk\/blog\/whats-best-position-brand-logo-sponsorship-deal\/\">spr\u00e1vn\u00e9 pou\u017eit\u00ed loga na motocyklech, dresech, boxech, kamionech atd<\/a>,<\/u><\/strong> hraje zcela z\u00e1sadn\u00ed roli. Proto jsou jednotliv\u00e1 m\u00e9dia ur\u010den\u00e1 ke zviditeln\u011bn\u00ed ve smlouv\u011b jasn\u011b definov\u00e1na spolu s rozm\u011brem loga ka\u017ed\u00e9ho sponzora, kter\u00fd je uveden v centimetrech \u010dtvere\u010dn\u00edch. V\u0161echny tyto informace jsou shrom\u00e1\u017ed\u011bny v grafick\u00fdch p\u0159\u00edloh\u00e1ch, kter\u00e9 jsou mimo\u0159\u00e1dn\u011b d\u016fle\u017eitou sou\u010d\u00e1st\u00ed smlouvy, a to ve form\u011b v\u00fdkres\u016f, kter\u00e9 vizu\u00e1ln\u011b podporuj\u00ed obsah smlouvy.<\/p>\n<p class=\"ai-optimize-45\">Dal\u0161\u00edm aspektem, kter\u00fd stoj\u00ed za zv\u00e1\u017een\u00ed, jsou <strong>sportovci, kter\u00fdch se sponzorstv\u00ed t\u00fdk\u00e1,<\/strong> proto\u017ee se nemus\u00ed nutn\u011b t\u00fdkat cel\u00e9ho t\u00fdmu. Pom\u011brn\u011b \u010dasto se spole\u010dnosti rozhodnou m\u00edt sv\u00e9 logo na jednom jezdci a ne na obou, proto\u017ee druh\u00fd jezdec v t\u00fdmu ji\u017e m\u016f\u017ee m\u00edt jednoho nebo v\u00edce sponzor\u016f. V t\u011bchto p\u0159\u00edpadech bude ve sponzorsk\u00e9 smlouv\u011b na pap\u00ed\u0159e konkr\u00e9tn\u011b uvedeno, o kter\u00e9 sportovce se jedn\u00e1, a bude v n\u00ed vysv\u011btleno, zda se sponzorstv\u00ed t\u00fdk\u00e1 i jezdcova person\u00e1lu a \u010d\u00e1sti boxu.<\/p>\n<p class=\"ai-optimize-46\">V neposledn\u00ed \u0159ad\u011b jsou to <strong>pravidla, kter\u00fdmi se \u0159\u00edd\u00ed bonusy spojen\u00e9 se sportovn\u00edmi v\u00fdsledky<\/strong>. T\u00fdm a jezdec mohou z\u00edskat dodate\u010dnou pr\u00e9mii p\u0159i ka\u017ed\u00e9m v\u00edt\u011bzstv\u00ed na stupn\u00edch v\u00edt\u011bz\u016f a v\u00fdznamnou finan\u010dn\u00ed pr\u00e9mii, pokud se stanou mistry sv\u011bta. Jedn\u00e1 se samoz\u0159ejm\u011b o &#8222;pozitivn\u00ed rizika&#8220;, kter\u00e1 p\u0159in\u00e1\u0161ej\u00ed dodate\u010dnou hodnotu pro sponzorskou \u010dinnost, kdykoli k takov\u00fdm ud\u00e1lostem dojde. Tato rizika lze zm\u00edrnit specifick\u00fdmi pojistn\u00fdmi smlouvami, kter\u00e9 lze ihned za\u0159adit do rozpo\u010dtu, a t\u00edm jej u\u010dinit solidn\u011bj\u0161\u00edm. Z praktick\u00e9ho hlediska se jedn\u00e1 o jak\u00e9si pojistky, kter\u00e9 v\u00e1m umo\u017en\u00ed st\u00e1le podporovat t\u00fdm\/sportovce, jako by nebylo z\u00edt\u0159ka, proto\u017ee si budete v\u011bdomi, \u017ee v\u00e1s v\u00edt\u011bzstv\u00ed na \u0161ampion\u00e1tu a n\u00e1sledn\u00e9 v\u00fdhody nevy\u010derpaj\u00ed.<\/p>\n<p class=\"ai-optimize-47\">Chcete-li z\u00edskat v\u00edce informac\u00ed o sponzorstv\u00ed, p\u0159e\u010dt\u011bte si \u010dl\u00e1nek <a href=\"https:\/\/rtrsports.co.uk\/blog\/what-is-sports-sponsorship-activation\/\"><strong>Aktivace sponzorstv\u00ed<\/strong><\/a>.<\/p>\n<p class=\"ai-optimize-48\">Na\u0161e agentura, <a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>RTR Sports Marketing<\/strong><\/a>, se<strong> ji\u017e 25 let<\/strong> zab\u00fdv\u00e1 p\u0159edev\u0161\u00edm sponzoringem MotoGP a motorsportu. Pokud m\u00e1te pocit, \u017ee pot\u0159ebujete <strong>poradit se sponzorsk\u00fdmi smlouvami<\/strong>, nebo pokud hled\u00e1te odborn\u00e9 a kompetentn\u00ed pr\u00e1vn\u00ed poradenstv\u00ed v t\u011bchto oborech, kter\u00e9 v\u00e1m pom\u016f\u017ee sepsat v\u00e1\u0161 prvn\u00ed <strong>formul\u00e1\u0159 pro sportovn\u00ed sponzoring<\/strong>, nev\u00e1hejte n\u00e1s kontaktovat na na\u0161\u00ed e-mailov\u00e9 adrese: <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prost\u0159ednictv\u00edm tohoto blogu a na\u0161eho e-mailu address-info@rtrsports.com-for jsme \u010dasto kontaktov\u00e1ni. informace o sponzorsk\u00fdch smlouv\u00e1ch v oblasti sportu, nap\u0159\u00edklad &#8222;Jak napsat sponzorskou smlouvu?&#8222;, &#8222;Co jsou kl\u00ed\u010dov\u00e9 prvky sponzorsk\u00e9 smlouvy?&#8220; a &#8222;Existuje n\u011bjak\u00fd sponzorsk\u00e1 smlouva faksimile m\u016f\u017eeme pou\u017e\u00edt?&#8220; To jsou n\u011bkter\u00e9 z mnoha ot\u00e1zek, kter\u00e9 firmy napadaj\u00ed, kdy\u017e p\u0159ijde \u010das na vypracov\u00e1n\u00ed v\u00fdznamn\u00e9ho dokumentu, jako je sponzorsk\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":190204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-298825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzorsk\u00e1 smlouva, sponzorsk\u00e1 smlouva a sponzorsk\u00fd formul\u00e1\u0159<\/title>\n<meta name=\"description\" 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