{"id":299054,"date":"2025-07-21T12:43:00","date_gmt":"2025-07-21T10:43:00","guid":{"rendered":"https:\/\/rtrsports.com\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/"},"modified":"2025-07-21T12:49:15","modified_gmt":"2025-07-21T10:49:15","slug":"rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/","title":{"rendered":"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost"},"content":{"rendered":"

Ro\u010dn\u00ed v\u00fddaje na sponzorstv\u00ed<\/h2>\n

Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou<\/strong>: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f. Potvrzuj\u00ed to \u00fadaje poch\u00e1zej\u00edc\u00ed z \u010dasopisu Forbes (a shrnut\u00e9 na statistick\u00e9m port\u00e1lu Statista<\/em>): toto odv\u011btv\u00ed je na st\u00e1l\u00e9m vzestupu navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm, kter\u00e9 si v\u0161ichni uv\u011bdomujeme. Tempo r\u016fstu se zv\u00fd\u0161ilo na 52,7 %, pokud jej porovn\u00e1me nap\u0159\u00edklad s obdob\u00edm p\u0159ed n\u011bkolika lety, na konci roku 2008, kdy v\u00fddaje na sponzoring \u010dinily 43,1 miliardy dolar\u016f. A\u010dkoli \u00fadaje odkazuj\u00edc\u00ed na r\u016fst zaznamenan\u00fd v posledn\u00edm desetilet\u00ed mohou b\u00fdt zaj\u00edmav\u00e9, pro odborn\u00edky z tohoto odv\u011btv\u00ed bude nepochybn\u011b je\u0161t\u011b cenn\u011bj\u0161\u00ed sledovat trvalost takov\u00e9ho r\u016fstu tempem p\u0159ibli\u017en\u011b 5 procentn\u00edch bod\u016f ka\u017ed\u00fd rok. Tento \u00fadaj sv\u011bd\u010d\u00ed o dobr\u00e9m stavu tohoto odv\u011btv\u00ed a \u00fa\u010dinnosti n\u00e1stroje sportovn\u00edho marketingu.<\/p>\n

\"\"<\/a>
Celosv\u011btov\u00e9 v\u00fddaje na sponzoring v letech 2007 a\u017e 2018. \u00dadaje v miliard\u00e1ch dolar\u016f<\/figcaption><\/figure>\n

Sponzorstv\u00ed a geografie: kter\u00fd region vynakl\u00e1d\u00e1 nejv\u00edce prost\u0159edk\u016f na sponzorstv\u00ed?<\/h2>\n

Navzdory celosv\u011btov\u00e9mu r\u016fstu je sv\u011bt sportovn\u00edho sponzoringu ta\u017een p\u0159edev\u0161\u00edm Severn\u00ed Amerikou. Na ka\u017ed\u00fd dolar vynalo\u017een\u00fd na sponzoring na cel\u00e9m sv\u011bt\u011b p\u0159ipad\u00e1 p\u0159ibli\u017en\u011b 37 cent\u016f z americk\u00e9ho a kanadsk\u00e9ho trhu,<\/strong> kde hv\u011bzdnat\u00e9 a pruhovan\u00e9 st\u00e1ty hraj\u00ed hlavn\u00ed roli. Severoamerick\u00fd kontinent utratil v roce 2018 za sponzoring 24,2 miliardy: EUR: o 10 miliard v\u00edce ne\u017e ro\u010dn\u00ed v\u00fddaje v Evrop\u011b, kter\u00e1 je v tomto speci\u00e1ln\u00edm \u017eeb\u0159\u00ed\u010dku druh\u00e1, jak ukazuje n\u00e1sleduj\u00edc\u00ed graf.<\/p>\n

 <\/p>\n

\"\"<\/a>
V\u00fddaje na sponzoring v roce 2018 rozd\u011blen\u00e9 podle zem\u011bpisn\u00fdch oblast\u00ed<\/figcaption><\/figure>\n

 <\/p>\n

Nyn\u00ed se m\u016f\u017eeme zamyslet nad d\u016fvodem tohoto geografick\u00e9ho rozd\u011blen\u00ed, kter\u00e9 se zd\u00e1 b\u00fdt zna\u010dn\u011b nevyv\u00e1\u017een\u00e9, zejm\u00e9na pokud vezmeme v \u00favahu v\u00fddaje na jednoho obyvatele v r\u00e1mci sponzoringu a skute\u010dnost, \u017ee evropsk\u00fd<\/strong> kontinent m\u00e1 t\u00e9m\u011b\u0159 o 165 milion\u016f obyvatel v\u00edce ne\u017e Severn\u00ed Amerika a po\u010det obyvatel v Asii<\/strong> je je\u0161t\u011b vy\u0161\u0161\u00ed. Odpov\u011b\u010f na na\u0161e t\u00e1z\u00e1n\u00ed p\u0159ineseme v n\u00e1sleduj\u00edc\u00ed \u010d\u00e1sti.<\/p>\n

Americk\u00fd sponzoring: pro\u010d USA a Kanada utr\u00e1cej\u00ed za sponzoring v\u00edce?<\/h2>\n

Jak je z\u0159ejm\u00e9, kdykoli se v USA<\/strong> a Kanad\u011b<\/strong> diskutuje o sponzorstv\u00ed, vl\u00e1dnou hv\u011bzdi\u010dkov\u00e9 a pruhovan\u00e9 st\u00e1ty. Na za\u010d\u00e1tek nen\u00ed nespr\u00e1vn\u00e9 \u0159\u00edci, \u017ee jeden z hlavn\u00edch d\u016fvod\u016f americk\u00e9 nadvl\u00e1dy spo\u010d\u00edv\u00e1 v tom, \u017ee sportovn\u00ed marketing je hluboce zako\u0159en\u011bnou americkou discipl\u00ednou. A\u010dkoli fenom\u00e9n sponzoringu nevznikl v USA, je nepochybn\u011b pravda, \u017ee Ameri\u010dan\u00e9 jsou otci sportovn\u00edho marketingu a vysok\u00e9 \u0161koly a n\u011bkte\u0159\u00ed v\u00fdznamn\u00ed myslitel\u00e9 v tomto oboru dali jeho rozvoji cenn\u00fd vklad.<\/p>\n

Dal\u0161\u00edm v\u00fdznamn\u00fdm probl\u00e9mem, kter\u00fd stoj\u00ed za zv\u00e1\u017een\u00ed, je vnit\u0159n\u00ed konkurence mezi discipl\u00ednami, kter\u00e1 je v USA<\/strong> pom\u011brn\u011b siln\u00e1 a v Evrop\u011b, kde dominuje t\u00e9m\u011b\u0159 v\u00fdhradn\u011b fotbal, slab\u0161\u00ed. Ve Spojen\u00fdch st\u00e1tech se musely MLB,<\/strong> NBA,<\/strong> NFL <\/strong>a NHL<\/strong> prosadit lokty a pokro\u010dit na komunika\u010dn\u00ed i marketingov\u00e9 \u00farovni, ne\u017e se jim poda\u0159ilo z\u00edskat div\u00e1ky, kte\u0159\u00ed m\u011bli po ruce \u010dty\u0159i t\u00e9m\u011b\u0159 rovnocenn\u00e9 mo\u017enosti – jedinou v\u00fdjimkou byl ledn\u00ed hokej, v\u011b\u010dn\u00fd mlad\u0161\u00ed bratr. V dob\u011b, kdy fotbal a ligy, kter\u00e9 ho tvo\u0159ily, st\u00e1le je\u0161t\u011b pod\u0159imovaly na hranic\u00edch star\u00e9ho kontinentu, Ameri\u010dan\u00e9 rychle realizovali operace na pos\u00edlen\u00ed ka\u017ed\u00e9 dom\u00e1c\u00ed ligy. NBA, NFL a MLB jsou dnes na m\u00edle daleko p\u0159ed v\u0161emi evropsk\u00fdmi sout\u011b\u017eemi, jedinou v\u00fdjimkou jsou Premier League<\/strong> a Liga mistr\u016f<\/strong>, kter\u00e9 v posledn\u00edch letech ud\u011blaly ob\u0159\u00ed krok vp\u0159ed.<\/p>\n

T\u0159et\u00edm d\u016fvodem pro za\u0159azen\u00ed do na\u0161eho seznamu je skute\u010dnost, \u017ee Severn\u00ed Amerika usp\u011bla ve snaze vytvo\u0159it mimo\u0159\u00e1dn\u011b hodnotn\u00e9 sportovn\u00ed „zna\u010dky“, zejm\u00e9na pokud jde o ligy, ud\u00e1losti a sportovn\u00ed s\u00e9rie. Pokud se pod\u00edv\u00e1te na \u017eeb\u0159\u00ed\u010dek Nejhodnotn\u011bj\u0161\u00edch zna\u010dek sportovn\u00edch ud\u00e1lost\u00ed na sv\u011bt\u011b v<\/strong> roce 2017, co\u017e jsou sportovn\u00ed ud\u00e1losti s nejvy\u0161\u0161\u00ed hodnotou jako samostatn\u00e9 zna\u010dky (bez ohledu na sout\u011b\u017e\u00edc\u00ed t\u00fdmy), je situace naprosto jasn\u00e1.<\/p>\n

\"\"<\/a>
Hodnota sportovn\u00edch akc\u00ed (vyj\u00e1d\u0159en\u00e1 v milionech dolar\u016f) na konci roku 2017<\/figcaption><\/figure>\n

Rychl\u00fd pohled na v\u00fd\u0161e uveden\u00fd graf (zdroj: Forbes, \u0159\u00edjen 2017) okam\u017eit\u011b objasn\u00ed „hodnotu“ n\u011bkter\u00fdch nejv\u00fdznamn\u011bj\u0161\u00edch sportovn\u00edch ud\u00e1lost\u00ed na sv\u011bt\u011b. Z hlediska zna\u010dky m\u00e1 Super Bowl, fin\u00e1lov\u00fd z\u00e1pas N\u00e1rodn\u00ed fotbalov\u00e9 ligy<\/strong>, hodnotu, kter\u00e1 se v\u00edcem\u00e9n\u011b rovn\u00e1 mistrovstv\u00ed sv\u011bta ve fotbale<\/strong> a olympijsk\u00fdm hr\u00e1m<\/strong> dohromady. Kupodivu Liga mistr\u016f – nejv\u00fdznamn\u011bj\u0161\u00ed kontinent\u00e1ln\u00ed turnaj – mus\u00ed ustoupit Final Four mistrovstv\u00ed NCAA<\/strong> nebo zna\u010dkov\u00e9 Wrestle Manii<\/strong>.<\/p>\n

Upozorn\u011bme v\u0161ak na jednu v\u011bc: hodnota zna\u010dky nem\u00e1 nic spole\u010dn\u00e9ho s po\u010dtem div\u00e1k\u016f, kter\u00e9 p\u0159il\u00e1k\u00e1, ani s p\u0159\u00edjmy plynouc\u00edmi z t\u00e9 \u010di on\u00e9 akce. Nen\u00ed m\u011b\u0159\u00edtkem pov\u011bsti sout\u011b\u017ee, jej\u00edho \u00fasp\u011bchu ani jej\u00edho d\u011bdictv\u00ed. Naopak, je to pouze ukazatel n\u00e1klad\u016f na „zna\u010dku Super Bowl<\/strong> “ a jako takov\u00fd obrat, kter\u00fd m\u016f\u017ee generovat: je to m\u011b\u0159\u00edtko potenci\u00e1lu, kter\u00fd m\u016f\u017ee m\u00edt dan\u00e1 ud\u00e1lost z marketingov\u00e9ho hlediska.<\/p>\n

Pod\u00edvejme se do budoucnosti: sponzoring v elektronick\u00fdch sportech<\/h2>\n

Jedn\u00edm z nejzaj\u00edmav\u011bj\u0161\u00edch sc\u00e9n\u00e1\u0159\u016f budoucnosti pro odborn\u00edky na sportovn\u00ed marketing jsou elektronick\u00e9 hry, zejm\u00e9na profesion\u00e1ln\u00ed videohern\u00ed ligy a \u0161ampion\u00e1ty. Elektronick\u00e9 sporty<\/strong> nepochybn\u011b radik\u00e1ln\u011b m\u011bn\u00ed perspektivy sportovn\u00edho marketingu. Internet umo\u017enil stovk\u00e1m milion\u016f hr\u00e1\u010d\u016f vz\u00e1jemn\u011b se utkat bez nutnosti fyzick\u00e9 bl\u00edzkosti; po\u010det videohern\u00edch titul\u016f prudce vzrostl a tot\u00e9\u017e plat\u00ed, pokud jde o p\u0159\u00edstup k pot\u0159ebn\u00fdm hern\u00edm technologi\u00edm. Z\u00e1rove\u0148 videohern\u00ed pr\u016fmysl<\/strong> vystoupil ze st\u00ednu pouh\u00e9 z\u00e1bavy pro d\u011bti a rychle se prom\u011bnil v nejbohat\u0161\u00ed a nejsiln\u011bj\u0161\u00ed kni\u017en\u00ed polo\u017eku celosv\u011btov\u00e9 z\u00e1bavy, \u010d\u00edm\u017e z hlediska obratu a objemu obchodu zast\u00ednil kinematografii, hudbu i televizi (jen hry FIFA18, co\u017e je p\u0159edposledn\u00ed vyd\u00e1n\u00ed fotbalov\u00e9ho titulu od EA Sports, se na cel\u00e9m sv\u011bt\u011b prodalo p\u0159es 24 milion\u016f kopi\u00ed).<\/p>\n

Na str\u00e1nk\u00e1ch sponzorstv\u00ed<\/strong><\/a> Netrvalo dlouho a sponzoring se svezl na n\u011b\u010dem, co je v\u00edc ne\u017e jen trend. Nejprve v\u00fdrobci hardwaru a p\u0159\u00edslu\u0161enstv\u00ed, n\u00e1sledov\u00e1ni energetick\u00fdmi n\u00e1poji a oble\u010den\u00edm: r\u016fst sportovn\u00edho sponzoringu v e-sportech za\u017e\u00edv\u00e1 ohromuj\u00edc\u00ed eskalaci.<\/p>\n

\"\"<\/a>
Sponzorsk\u00e9 p\u0159\u00edsp\u011bvky na sport v oblasti elektronick\u00fdch sport\u016f (v milionech dolar\u016f) – \u00fadaje za rok 2020 jsou p\u0159edb\u011b\u017en\u00e9.<\/figcaption><\/figure>\n

Z 230 milion\u016f dolar\u016f investovan\u00fdch p\u0159ed pouh\u00fdmi t\u0159emi lety na v\u00edce ne\u017e dvojn\u00e1sobek t\u00e9to \u010d\u00e1stky v roce 2017, tedy na v\u00edce ne\u017e p\u016fl miliardy. Nejp\u016fsobiv\u011bj\u0161\u00ed jsou v\u0161ak odhady odborn\u00edk\u016f do budoucna, kte\u0159\u00ed p\u0159edpov\u00eddaj\u00ed, \u017ee v roce 2020 bude na e-sponzoring vynalo\u017eeno p\u0159es milion eur.<\/p>\n

Jedn\u00e1 se o zaj\u00edmav\u00fd profil, kter\u00fd vykresluje digitalizovanou, ale p\u0159esto \u00fachvatnou budoucnost. Elektronick\u00e9 sporty jsou samoz\u0159ejm\u011b skokem jinam ne\u017e konven\u010dn\u00ed discipl\u00edny, ale stoj\u00ed za pov\u0161imnut\u00ed, \u017ee z\u00e1klady a \u00fa\u010dinnost sponzoringu se nem\u011bn\u00ed, a tento p\u0159edpoklad otev\u00edr\u00e1 novou cestu mu\u017e\u016fm, kte\u0159\u00ed se zab\u00fdvaj\u00ed sportovn\u00edm sponzoringem a marketingem.<\/p>\n

Internacionalizace: kl\u00ed\u010d k \u00fasp\u011bchu sportovn\u00edho marketingu<\/h2>\n

P\u0159i pohledu na budouc\u00ed horizonty t\u00e9to discipl\u00edny nelze nezm\u00ednit kl\u00ed\u010dovou roli internacionalizace v modern\u00edm sc\u00e9n\u00e1\u0159i sportu a sportovn\u00edho sponzoringu. Exploze trhu s medi\u00e1ln\u00edmi pr\u00e1vy, t\u00e9m\u011b\u0159 \u00fapln\u00e1 dostupnost obsahu a nadgeografick\u00e1 expanze sportovn\u00edch obsah\u016f vnucuje v\u0161em sportovn\u00edm profesion\u00e1l\u016fm logiku „myslet glob\u00e1ln\u011b“, co\u017e dokl\u00e1d\u00e1 mno\u017estv\u00ed sponzorsk\u00fdch smluv mimo hranice st\u00e1t\u016f a kontinent\u016f, kter\u00e9 uzav\u0159ely n\u011bkter\u00e9 z nejv\u011bt\u0161\u00edch sportovn\u00edch spole\u010dnost\u00ed.<\/p>\n

Schopnost promlouvat k fanou\u0161k\u016fm a p\u0159\u00edznivc\u016fm – a tak\u00e9 ke spot\u0159ebitel\u016fm a u\u017eivatel\u016fm – v ka\u017ed\u00e9m n\u00e1rod\u011b, jazyce a kultu\u0159e nen\u00ed pro sport jen nutnost\u00ed<\/em>, ale je to skute\u010dn\u00e1 s\u00e1zka na sou\u010dasnost. Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee \u0161ampion\u00e1ty, kter\u00e9 ze sv\u00e9 podstaty cestuj\u00ed a zastavuj\u00ed se v r\u016fzn\u00fdch zem\u00edch po cel\u00e9m sv\u011bt\u011b, jako nap\u0159. MotoGP<\/strong> <\/a>a hlavn\u00ed seri\u00e1ly motocyklov\u00fdch z\u00e1vod\u016f, maj\u00ed pro sebe a pro sponzorsk\u00e9 spole\u010dnosti d\u016fle\u017eitou kartu na stole. Jsou to skute\u010dn\u00e9 marketingov\u00e9 platformy na cest\u00e1ch, kter\u00e9 jsou schopny oslovit obrovsk\u00e9 mno\u017estv\u00ed div\u00e1k\u016f prost\u0159ednictv\u00edm televizn\u00edho vys\u00edl\u00e1n\u00ed, ale p\u0159edev\u0161\u00edm d\u00edky zapojen\u00ed lid\u00ed na z\u00e1vodn\u00edch trat\u00edch a ve fanou\u0161kovsk\u00fdch z\u00f3n\u00e1ch po cel\u00e9m sv\u011bt\u011b.<\/p>\n

Zjist\u011bte v\u00edce o Aktivace sponzoringu.<\/strong><\/a><\/p>\n

 <\/p>\n

L\u00edbil se v\u00e1m tento p\u0159\u00edsp\u011bvek? Nenechte si uj\u00edt p\u0159\u00edle\u017eitost jej sd\u00edlet! <\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ro\u010dn\u00ed v\u00fddaje na sponzorstv\u00ed Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f. Potvrzuj\u00ed to \u00fadaje poch\u00e1zej\u00edc\u00ed z \u010dasopisu Forbes (a shrnut\u00e9 na statistick\u00e9m port\u00e1lu Statista): toto odv\u011btv\u00ed je na st\u00e1l\u00e9m vzestupu navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm, kter\u00e9 si v\u0161ichni uv\u011bdomujeme. Tempo […]<\/p>\n","protected":false},"author":2,"featured_media":190254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-299054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nR\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost<\/title>\n<meta name=\"description\" content=\"Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f: navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm je toto odv\u011btv\u00ed na st\u00e1l\u00e9m vzestupu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost\" \/>\n<meta property=\"og:description\" content=\"Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f: navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm je toto odv\u011btv\u00ed na st\u00e1l\u00e9m vzestupu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/graph2-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1474\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost\",\"datePublished\":\"2025-07-21T10:43:00+00:00\",\"dateModified\":\"2025-07-21T10:49:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/\"},\"wordCount\":1585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/graph2-6.png\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/\",\"name\":\"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/graph2-6.png\",\"datePublished\":\"2025-07-21T10:43:00+00:00\",\"dateModified\":\"2025-07-21T10:49:15+00:00\",\"description\":\"Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f: navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm je toto odv\u011btv\u00ed na st\u00e1l\u00e9m vzestupu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/graph2-6.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/graph2-6.png\",\"width\":1474,\"height\":980,\"caption\":\"R\u016fst sponzoringu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost","description":"Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f: navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm je toto odv\u011btv\u00ed na st\u00e1l\u00e9m vzestupu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/","og_locale":"cs_CZ","og_type":"article","og_title":"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost","og_description":"Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f: navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm je toto odv\u011btv\u00ed na st\u00e1l\u00e9m vzestupu.","og_url":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1474,"height":980,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/graph2-6.png","type":"image\/png"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost","datePublished":"2025-07-21T10:43:00+00:00","dateModified":"2025-07-21T10:49:15+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/"},"wordCount":1585,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/graph2-6.png","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/","url":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/","name":"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/graph2-6.png","datePublished":"2025-07-21T10:43:00+00:00","dateModified":"2025-07-21T10:49:15+00:00","description":"Celosv\u011btov\u00e9 v\u00fddaje na sportovn\u00ed sponzoring st\u00e1le rostou: v roce 2018 se celkov\u00e9 celosv\u011btov\u00e9 v\u00fddaje v t\u00e9to oblasti zv\u00fd\u0161ily na 65,8 miliardy dolar\u016f: navzdory n\u00e1rodn\u00edm a ekonomick\u00fdm pot\u00ed\u017e\u00edm je toto odv\u011btv\u00ed na st\u00e1l\u00e9m vzestupu.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/graph2-6.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/graph2-6.png","width":1474,"height":980,"caption":"R\u016fst sponzoringu"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/rust-sponzoringu-globalni-vydaje-geografie-a-budoucnost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"R\u016fst sponzoringu: glob\u00e1ln\u00ed v\u00fddaje, geografie a budoucnost"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/299054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=299054"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/299054\/revisions"}],"predecessor-version":[{"id":299063,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/299054\/revisions\/299063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/190254"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=299054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=299054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=299054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}