{"id":300353,"date":"2025-07-31T11:37:31","date_gmt":"2025-07-31T09:37:31","guid":{"rendered":"https:\/\/rtrsports.com\/proc-by-mely-spolecnosti-sponzorovat-zacneme-zakladnimi-informacemi\/"},"modified":"2025-07-31T11:37:31","modified_gmt":"2025-07-31T09:37:31","slug":"proc-by-mely-spolecnosti-sponzorovat-zacneme-zakladnimi-informacemi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/","title":{"rendered":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">P\u0159esto\u017ee je dnes <strong>sponzoring<\/strong> obl\u00edben\u00fdm marketingov\u00fdm n\u00e1strojem, lid\u00e9 pracuj\u00edc\u00ed v oblasti marketingu a komunikace se \u010dasto ptaj\u00ed, pro\u010d je sponzoring u\u017eite\u010dn\u00fd a pro\u010d se spole\u010dnosti rozhoduj\u00ed nebo by se m\u011bly rozhodnout sponzorovat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za\u010dn\u011bme z\u0159ejm\u00fdmi fakty, kter\u00e1 nejsou tak z\u0159ejm\u00e1. V dne\u0161n\u00ed dob\u011b jako spot\u0159ebitel\u00e9 dost\u00e1v\u00e1me opakovan\u011b ka\u017ed\u00fd den, od chv\u00edle, kdy se probud\u00edme, a\u017e do chv\u00edle, kdy jdeme sp\u00e1t, hromadu reklamy v\u0161eho druhu. Reklama v telefonu, v r\u00e1diu, ve ve\u0159ejn\u00e9 doprav\u011b, v televizi, v novin\u00e1ch, na internetu, v podcastech a playlistech, nevyj\u00edmaje tradi\u010dn\u011bj\u0161\u00ed reklamn\u00ed n\u00e1stroje a digit\u00e1ln\u00ed n\u00e1pisy.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jsou to zpr\u00e1vy, kter\u00e9 maj\u00ed upoutat na\u0161i pozornost, ale ve skute\u010dnosti si je m\u00e1lokdy zapamatujeme. Pozornost jim v\u011bnujeme na zlomek vte\u0159iny a pak se stanou nepodstatn\u00fdmi nebo n\u00e1s \u010dasto obt\u011b\u017euj\u00ed.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kolikr\u00e1t se v\u00e1m stalo, \u017ee jste sledovali film, video nebo poslouchali r\u00e1dio a najednou v\u00e1s p\u0159eru\u0161ila reklama, kter\u00e1 se v\u00e1m v tu chv\u00edli nel\u00edbila? Vzpome\u0148te si nap\u0159\u00edklad na slu\u017ebu <strong>Spotify<\/strong>, kter\u00e1 nab\u00edz\u00ed pr\u00e9miovou verzi, jej\u00ed\u017e v\u00fdhodou je, \u017ee se m\u016f\u017eete vyhnout poslechu reklam. To je tak\u00e9 p\u0159\u00edpad YouTube Premium a dal\u0161\u00edch v\u00edce platforem. Dostali jsme se do bodu, kdy mus\u00edme platit za to, abychom nebyli p\u0159eru\u0161eni reklamou. P\u0159em\u00fd\u0161leli jste o tom n\u011bkdy?      <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na druhou stranu n\u00e1s <strong>sponzoring<\/strong> neru\u0161\u00ed, ale je integrov\u00e1n do po\u0159adu, kter\u00fd n\u00e1s zaj\u00edm\u00e1, kter\u00fd n\u00e1s bav\u00ed, kter\u00fd n\u00e1s bav\u00ed: je inkluzivn\u00ed, nikoliv ru\u0161iv\u00fd. Sponzoring nav\u00edc umo\u017e\u0148uje existenci t\u00e9to pod\u00edvan\u00e9 d\u00edky investic\u00edm, kter\u00e9 umo\u017e\u0148uj\u00ed t\u00fdmu nakoupit nov\u00e9 hr\u00e1\u010de a tak\u00e9 dal\u0161\u00ed vybaven\u00ed pro design jednoseda\u010dek a nov\u00e9 n\u00e1stroje pro po\u0159\u00e1d\u00e1n\u00ed akc\u00ed.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Krom\u011b toho je t\u0159eba vz\u00edt v \u00favahu tak\u00e9<strong> kognitivn\u00ed a afektivn\u00ed aspekt<\/strong> a to, jak podstatnou roli p\u0159i ovliv\u0148ov\u00e1n\u00ed chov\u00e1n\u00ed spot\u0159ebitel\u016f hraj\u00ed emoce. Sponzoring se tedy ke spot\u0159ebiteli dost\u00e1v\u00e1 sp\u00ed\u0161e prost\u0159ednictv\u00edm emoc\u00ed ne\u017e prost\u0159ednictv\u00edm v\u00fdk\u0159ik\u016f.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost investuj\u00edc\u00ed do sportovn\u00edho sponzoringu <a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>sportovn\u00ed sponzoring<\/strong><\/a> p\u0159ij\u00edm\u00e1 hodnoty sportu, kter\u00e9 odr\u00e1\u017eej\u00ed jej\u00ed produkty a umo\u017e\u0148uj\u00ed jim z\u00edskat pozitivn\u00ed v\u00fdznam. Sport toti\u017e nen\u00ed jen z\u00e1bava, ale tak\u00e9 pln\u00fd vedlej\u0161\u00edch hodnot, jako je ob\u011btavost, t\u00fdmov\u00fd duch, odhodl\u00e1n\u00ed, radost a bolest. Sport je nav\u00edc technologie, inovace, p\u0159esnost, rutina, strategie a vize.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existuje tak rozs\u00e1hl\u00fd a mnohotv\u00e1rn\u00fd hodnotov\u00fd syst\u00e9m, \u017ee firmy maj\u00ed \u0161irok\u00fd v\u00fdb\u011br. Hlubok\u00fd a emocion\u00e1ln\u00ed vztah mezi lidmi a sportem nav\u00edc vede k mimo\u0159\u00e1dn\u011b pozitivn\u00edm v\u00fdsledk\u016fm v oblasti <strong>marketingu a komunikace <\/strong>.     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bill Veecke, jeden ze zakladatel\u016f <strong>sportovn\u00edho<\/strong> marketingu, prohl\u00e1sil, \u017ee &#8222;sportovn\u00ed marketing je zalo\u017een na jednoduch\u00e9 premise: sport hraje d\u016fle\u017eitou roli v existenci, vzpom\u00ednk\u00e1ch a emoc\u00edch n\u00e1s lid\u00ed&#8220;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zn\u00ed to jako kli\u0161\u00e9, ale existuje mnoho p\u0159\u00edklad\u016f, kter\u00e9 tuto teorii potvrzuj\u00ed. Nap\u0159\u00edklad p\u0159ed n\u011bkolika dny jsem se d\u00edval na Amazon Prime na seri\u00e1l &#8222;V\u0161echno nebo nic&#8220; o Manchesteru City a Noel Gallagher, velk\u00fd fanou\u0161ek a sv\u011btozn\u00e1m\u00e1 rockov\u00e1 hv\u011bzda, \u0159ekl: &#8222;Zamiloval jsem se do City d\u0159\u00edv ne\u017e do hudby. Zamiloval jsem se do City d\u0159\u00edv ne\u017e do sv\u00e9 \u017eeny. Zamiloval jsem se do City d\u0159\u00edv ne\u017e do sv\u00fdch d\u011bt\u00ed. City je prvn\u00ed v\u011bc, kterou jsem si zamiloval.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponzoring znamen\u00e1 m\u00edt p\u0159ed o\u010dima miliony lid\u00ed, kte\u0159\u00ed miluj\u00ed sport, t\u00fdm nebo sportovce a jsou p\u0159ipraveni p\u0159ij\u00edmat n\u00e1mi vys\u00edlan\u00e1 sd\u011blen\u00ed neinvazivn\u00edm, ale p\u0159\u00edtomn\u00fdm a integrovan\u00fdm zp\u016fsobem.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jak nazna\u010duj\u00ed v\u00fdzkumy, spot\u0159ebitel\u00e9 maj\u00ed tendenci kupovat v\u00fdrobky nebo zna\u010dky spojen\u00e9 se sportem nebo t\u00fdmem a sportovcem, kter\u00e9ho sleduj\u00ed. Krom\u011b toho existuj\u00ed specifick\u00e9 obchodn\u00ed programy, kter\u00e9 v\u011bdom\u011b propojuj\u00ed sport a v\u00fdrobky jako licence: vzpome\u0148me na Ronald\u016fv parf\u00e9m, br\u00fdle Luna Rossa a Nadalovu \u0159adu oble\u010den\u00ed. Jedn\u00e1 se o produkty, kter\u00e9 jsou za\u010dlen\u011bny do sportovn\u00edho prost\u0159ed\u00ed, aby zv\u00fd\u0161ily popularitu, pov\u011bdom\u00ed o zna\u010dce a z\u00e1jem spot\u0159ebitel\u016f, kte\u0159\u00ed je ve spojen\u00ed se sportem vn\u00edmaj\u00ed jinou optikou. Emoce, kter\u00e9 fanou\u0161ky poj\u00ed se sportem, se odr\u00e1\u017eej\u00ed i ve v\u00fdrobc\u00edch, kter\u00e9 jsou s n\u00edm spojeny.     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dal\u0161\u00ed v\u00fdhodou sponzoringu je mezin\u00e1rodn\u00ed charakter sportu. Pro ty, kte\u0159\u00ed cht\u011bj\u00ed komunikovat na mezin\u00e1rodn\u00ed \u00farovni pomoc\u00ed jedn\u00e9 komunika\u010dn\u00ed kampan\u011b, ani\u017e by ji museli p\u0159izp\u016fsobovat ka\u017ed\u00e9 zemi, je sport jist\u011b \u00fa\u010dinn\u00fdm n\u00e1strojem. Sport nem\u00e1 \u017e\u00e1dn\u00e9 bari\u00e9ry: <a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"><strong>MotoGP<\/strong><\/a> nebo z\u00e1pas Premier League jsou stejn\u00e9 v It\u00e1lii, Velk\u00e9 Brit\u00e1nii, Japonsku nebo Indon\u00e9sii. Spole\u010dnost, kter\u00e1 um\u00edst\u00ed svou zna\u010dku do mezin\u00e1rodn\u00edho sportovn\u00edho programu, t\u011b\u017e\u00ed z multiteritoriality a mezin\u00e1rodn\u00edho publika tohoto \u0161ampion\u00e1tu.     <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A kone\u010dn\u011b, pro\u010d sponzorovat? Proto\u017ee d\u00edky sponzoringu mohou spole\u010dnosti vytvo\u0159it velmi \u00fa\u010dinn\u00e9 marketingov\u00e9 programy, kter\u00e9 jim nab\u00eddnou zviditeln\u011bn\u00ed a mnoho dal\u0161\u00edch p\u0159\u00edle\u017eitost\u00ed. M\u016f\u017eete pl\u00e1novat propaga\u010dn\u00ed aktivity spojen\u00e9 se sponzoringem, B2B aktivity, programy pohostinnosti, tradi\u010dn\u00ed PR kampan\u011b a hodn\u011b toho m\u016f\u017eete sd\u011blit i na soci\u00e1ln\u00edch s\u00edt\u00edch. Tedy flexibilita, nad\u0161en\u00ed, efektivita a mo\u017enost za\u010d\u00edt bez nutnosti velk\u00e9ho rozpo\u010dtu. Co je\u0161t\u011b?      <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159esto\u017ee je dnes sponzoring obl\u00edben\u00fdm marketingov\u00fdm n\u00e1strojem, lid\u00e9 pracuj\u00edc\u00ed v oblasti marketingu a komunikace se \u010dasto ptaj\u00ed, pro\u010d je sponzoring u\u017eite\u010dn\u00fd a pro\u010d se spole\u010dnosti rozhoduj\u00ed nebo by se m\u011bly rozhodnout sponzorovat. Za\u010dn\u011bme z\u0159ejm\u00fdmi fakty, kter\u00e1 nejsou tak z\u0159ejm\u00e1. V dne\u0161n\u00ed dob\u011b jako spot\u0159ebitel\u00e9 dost\u00e1v\u00e1me opakovan\u011b ka\u017ed\u00fd den, od chv\u00edle, kdy se probud\u00edme, a\u017e do [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":191358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-300353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi<\/title>\n<meta name=\"description\" content=\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Sportovn\u00ed marketing je pro firmy velmi \u00fa\u010dinn\u00fdm n\u00e1strojem, jak zaujmout sv\u00e9 z\u00e1kazn\u00edky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi\" \/>\n<meta property=\"og:description\" content=\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Sportovn\u00ed marketing je pro firmy velmi \u00fa\u010dinn\u00fdm n\u00e1strojem, jak zaujmout sv\u00e9 z\u00e1kazn\u00edky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi\",\"datePublished\":\"2025-07-31T09:37:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/\"},\"wordCount\":966,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/\",\"name\":\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"datePublished\":\"2025-07-31T09:37:31+00:00\",\"description\":\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Sportovn\u00ed marketing je pro firmy velmi \u00fa\u010dinn\u00fdm n\u00e1strojem, jak zaujmout sv\u00e9 z\u00e1kazn\u00edky.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-pixabay-270085.jpg\",\"width\":1500,\"height\":1125,\"caption\":\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/why-sponsoring-lets-start-at-basics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi","description":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Sportovn\u00ed marketing je pro firmy velmi \u00fa\u010dinn\u00fdm n\u00e1strojem, jak zaujmout sv\u00e9 z\u00e1kazn\u00edky.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/","og_locale":"cs_CZ","og_type":"article","og_title":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi","og_description":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Sportovn\u00ed marketing je pro firmy velmi \u00fa\u010dinn\u00fdm n\u00e1strojem, jak zaujmout sv\u00e9 z\u00e1kazn\u00edky.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1500,"height":1125,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Silvia Schweiger","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi","datePublished":"2025-07-31T09:37:31+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/"},"wordCount":966,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/","url":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/","name":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","datePublished":"2025-07-31T09:37:31+00:00","description":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Sportovn\u00ed marketing je pro firmy velmi \u00fa\u010dinn\u00fdm n\u00e1strojem, jak zaujmout sv\u00e9 z\u00e1kazn\u00edky.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-270085.jpg","width":1500,"height":1125,"caption":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat?"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/why-sponsoring-lets-start-at-basics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Pro\u010d by m\u011bly spole\u010dnosti sponzorovat? Za\u010dn\u011bme z\u00e1kladn\u00edmi informacemi"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/cs\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/300353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=300353"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/300353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/191358"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=300353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=300353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=300353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}