{"id":300407,"date":"2025-07-31T16:36:09","date_gmt":"2025-07-31T14:36:09","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-sportu-v-africe-2-mezinarodni-znacky-podporujici-africky-sport\/"},"modified":"2025-07-31T16:37:38","modified_gmt":"2025-07-31T14:37:38","slug":"sponzoring-sportu-v-africe-2-mezinarodni-znacky-podporujici-africky-sport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa-2\/","title":{"rendered":"Sponzoring sportu v Africe 2: mezin\u00e1rodn\u00ed zna\u010dky podporuj\u00edc\u00ed africk\u00fd sport"},"content":{"rendered":"
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Sportovn\u00ed sponzoring<\/a> m\u00e1 v Africe st\u00e1le obrovsk\u00e9 mo\u017enosti: od podpory nov\u011b vznikaj\u00edc\u00edch sport\u016f po projekty spojen\u00e9 s ml\u00e1de\u017enick\u00fdmi akademiemi, od m\u00edstn\u00edch t\u00fdm\u016f po n\u00e1rodn\u00ed \u0161ampion\u00e1ty – sportovn\u00ed sponzoring hraje v Africe z\u00e1sadn\u00ed roli a usnad\u0148uje aktivity, kter\u00e9 od nejni\u017e\u0161\u00edch \u00farovn\u00ed vedou a\u017e k profesion\u00e1ln\u00edm t\u00fdm\u016fm. Tento potenci\u00e1l pochopily spole\u010dnosti z velmi r\u016fzn\u00fdch odv\u011btv\u00ed, od energetick\u00fdch gigant\u016f a\u017e po evropsk\u00e9 spole\u010dnosti vyr\u00e1b\u011bj\u00edc\u00ed energetick\u00e9 n\u00e1poje.<\/p>\n

TotalEnergies x Africk\u00fd poh\u00e1r n\u00e1rod\u016f<\/h2>\n

Od roku 2017 je hlavn\u00edm sponzorem Africk\u00e9ho poh\u00e1ru n\u00e1rod\u016f francouzsk\u00fd energetick\u00fd gigant TotalEnergies. Turnaj, nyn\u00ed zn\u00e1m\u00fd jako „TotalEnergies CAF Africk\u00fd poh\u00e1r n\u00e1rod\u016f“, prodlou\u017eil v lednu 2025 sv\u00e9 partnerstv\u00ed s Africkou fotbalovou konfederac\u00ed (CAF) o dal\u0161\u00ed \u010dty\u0159i roky a\u017e do roku 2028. Krom\u011b AFCON pokr\u00fdv\u00e1 sponzorstv\u00ed 11 dal\u0161\u00edch sout\u011b\u017e\u00ed CAF, v\u010detn\u011b \u0161koln\u00edch iniciativ a ml\u00e1de\u017enick\u00fdch program\u016f. Mezi dal\u0161\u00ed historick\u00e9 komer\u010dn\u00ed partnery pat\u0159\u00ed zna\u010dky jako Samsung, Canon, Nissan, Adidas, PepsiCo, Puma a Standard Bank. P\u0159\u00edtomnost spole\u010dnosti TotalEnergies m\u00e1 i nad\u00e1le z\u00e1sadn\u00ed v\u00fdznam pro rozvoj africk\u00e9ho fotbalu.<\/p>\n

Jungle Energy Drink x Ashanti Gold SC<\/h2>\n

N\u011bmeck\u00e1 zna\u010dka Jungle Energy Drink pokra\u010duje ve sv\u00e9m z\u00e1vazku v\u016f\u010di Ashanti Gold SC, jednomu z nejslavn\u011bj\u0161\u00edch ghansk\u00fdch fotbalov\u00fdch t\u00fdm\u016f. Podle nejnov\u011bj\u0161\u00edch zpr\u00e1v jejich partnerstv\u00ed, obnoven\u00e9 v posledn\u00edch letech, poskytuje t\u00fdmu finan\u010dn\u00ed a produktovou podporu. Herbert Yeboah, gener\u00e1ln\u00ed \u0159editel spole\u010dnosti dov\u00e1\u017eej\u00edc\u00ed zna\u010dku Jungle, vyj\u00e1d\u0159il z\u00e1m\u011br roz\u0161\u00ed\u0159it anga\u017em\u00e1 v ghansk\u00e9m fotbale a n\u00e1sledovat tak cestu, kterou se ji\u017e vydaly spole\u010dnosti jako Pokoo a Betway, aktivn\u00ed v rozvoji a podpo\u0159e m\u00edstn\u00edch fotbalov\u00fdch klub\u016f.<\/p>\n

Airtel x FUFA<\/h2>\n

Airtel, nadn\u00e1rodn\u00ed telekomunika\u010dn\u00ed spole\u010dnost s rozs\u00e1hl\u00fdmi aktivitami po cel\u00e9 Africe, se vyzna\u010duje v\u00fdznamn\u00fdmi investicemi do sportu, zejm\u00e9na do ml\u00e1de\u017enick\u00e9ho sportu. Spolupr\u00e1ce s Federac\u00ed ugandsk\u00fdch fotbalov\u00fdch asociac\u00ed (FUFA) z\u016fst\u00e1v\u00e1 nejv\u011bt\u0161\u00ed sponzorskou smlouvou v historii Ugandy, kter\u00e1 byla v roce 2025 prodlou\u017eena o dal\u0161\u00ed \u010dty\u0159i roky. Smlouva (odhadovan\u00e1 na 2,8 milionu dolar\u016f) zahrnuje podporu seniorsk\u00e9 reprezentace, juniorsk\u00e9 ligy FUFA a v\u00fdro\u010dn\u00edch cen FUFA. Jinde v Africe spole\u010dnost Airtel pokra\u010duje v iniciativ\u00e1ch, jako je Airtel Rising Stars, do n\u00ed\u017e jsou zapojeni sportovci do 17 let v zem\u00edch jako Tanzanie, Ghana, Nig\u00e9rie a Malawi.<\/p>\n

Volkswagen Motorsport Academy<\/h2>\n

Motoristick\u00fd sport z\u00edsk\u00e1v\u00e1 v Africe st\u00e1le v\u011bt\u0161\u00ed prostor mezi sportovn\u00edmi sponzory. Volkswagen pokra\u010duje ve sv\u00e9m projektu rozvoje talent\u016f „Volkswagen Rookie Cup“, kter\u00fd se v roce 2025 uskute\u010dn\u00ed ji\u017e pot\u0159et\u00ed. Program, kter\u00fd p\u016fsob\u00ed na okruz\u00edch, jako je Killarney International Raceway v Kapsk\u00e9m M\u011bst\u011b, je ur\u010den mlad\u00fdm jezdc\u016fm ve v\u011bku 14 a\u017e 16 let. Ti nejlep\u0161\u00ed postupuj\u00ed do sout\u011b\u017en\u00edho n\u00e1rodn\u00edho poh\u00e1ru Polo Cup. Sou\u010dasn\u00e1 sez\u00f3na vyzdvihuje za\u010d\u00ednaj\u00edc\u00ed talenty a potvrzuje rostouc\u00ed z\u00e1jem zna\u010dky Volkswagen o africk\u00fd motoristick\u00fd sport.<\/p>\n

Sport a sponzoring v Africe: Vrac\u00ed se MotoGP?<\/h2>\n

Afrika se m\u016f\u017ee pochlubit v\u00fdznamnou tradic\u00ed v motoristick\u00e9m sportu; zejm\u00e9na Jihoafrick\u00e1 republika vychovala takov\u00e9 talenty, jako je Brad Binder, kter\u00fd je v sou\u010dasn\u00e9 dob\u011b ofici\u00e1ln\u00edm jezdcem KTM MotoGP. Kork Ballington, \u010dty\u0159n\u00e1sobn\u00fd mistr sv\u011bta, z\u016fst\u00e1v\u00e1 oslavovanou legendou a sen o n\u00e1vratu MotoGP<\/a> do Ji\u017en\u00ed Afriky je st\u00e1le aktu\u00e1ln\u00ed. Od 31. \u010dervence 2025 v\u0161ak nejsou v Africe napl\u00e1nov\u00e1ny \u017e\u00e1dn\u00e9 z\u00e1vody MotoGP pro sez\u00f3nu 2025, a\u010dkoli z\u00e1jem a tlak na n\u00e1vrat roste, co\u017e je podpo\u0159eno m\u00edstn\u00edm ekonomick\u00fdm r\u016fstem a chut\u00ed ve\u0159ejnosti a sponzor\u016f po velk\u00e9m sv\u011btov\u00e9m podniku.<\/p>\n

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Z\u016fsta\u0148te s n\u00e1mi: jakmile se objev\u00ed nov\u00e9 informace o sportovn\u00edch sponzorech nebo o mo\u017en\u00e9m n\u00e1vratu MotoGP do Afriky, budeme v\u00e1s neprodlen\u011b informovat.<\/p>\n

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M\u00e1te z\u00e1jem dozv\u011bd\u011bt se v\u00edce o sponzoringu sportu v Africe? Kontaktujte spole\u010dnost RTR Sports Marketing je\u0161t\u011b dnes na adrese info@rtrsports.com<\/a><\/p>\n<\/div>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Sportovn\u00ed sponzoring m\u00e1 v Africe st\u00e1le obrovsk\u00e9 mo\u017enosti: od podpory nov\u011b vznikaj\u00edc\u00edch sport\u016f po projekty spojen\u00e9 s ml\u00e1de\u017enick\u00fdmi akademiemi, od m\u00edstn\u00edch t\u00fdm\u016f po n\u00e1rodn\u00ed \u0161ampion\u00e1ty – sportovn\u00ed sponzoring hraje v Africe z\u00e1sadn\u00ed roli a usnad\u0148uje aktivity, kter\u00e9 od nejni\u017e\u0161\u00edch \u00farovn\u00ed vedou a\u017e k profesion\u00e1ln\u00edm t\u00fdm\u016fm. Tento potenci\u00e1l pochopily spole\u010dnosti z velmi r\u016fzn\u00fdch odv\u011btv\u00ed, od energetick\u00fdch […]<\/p>\n","protected":false},"author":14,"featured_media":190484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-300407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring sportu v Africe<\/title>\n<meta name=\"description\" content=\"Sponzoring sportu v Africe m\u00e1 obrovsk\u00fd rozsah - od podpory nov\u011b vznikaj\u00edc\u00edch sport\u016f p\u0159es ml\u00e1de\u017enick\u00e9 projekty a akademie a\u017e po m\u00edstn\u00ed t\u00fdmy nebo n\u00e1rodn\u00ed \u0161ampion\u00e1ty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa-2\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzoring sportu v Africe 2: mezin\u00e1rodn\u00ed zna\u010dky podporuj\u00edc\u00ed africk\u00fd sport\" \/>\n<meta property=\"og:description\" content=\"Sponzoring sportu v Africe m\u00e1 obrovsk\u00fd rozsah - 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