{"id":300436,"date":"2019-05-17T08:57:34","date_gmt":"2019-05-17T06:57:34","guid":{"rendered":"https:\/\/rtrsports.com\/jak-vypada-sportovni-sponzoring-v-nemecku\/"},"modified":"2026-09-18T13:57:05","modified_gmt":"2026-09-18T11:57:05","slug":"jak-vypada-sportovni-sponzoring-v-nemecku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-nemecko\/","title":{"rendered":"Sportovn\u00ed sponzoring v N\u011bmecku: MotoGP, fotbal a motorsport"},"content":{"rendered":"<p>N\u011bmecko je t\u0159et\u00ed nejv\u011bt\u0161\u00ed ekonomikou sv\u011bta podle HDP s 83 miliony obyvatel a jednou z nejvy\u0161\u0161\u00edch pr\u016fm\u011brn\u00fdch kupn\u00edch sil v Evrop\u011b. Pro zna\u010dku, kter\u00e1 chce vyu\u017e\u00edt sport jako marketingovou p\u00e1ku, to znamen\u00e1 jednu v\u011bc: kvalitn\u00ed publikum.<\/p>\n<h2>N\u011bmecko: pr\u00e9miov\u00fd trh pro sportovn\u00ed sponzoring<\/h2>\n<p>Podle odhad\u016f PricewaterhouseCoopers je n\u011bmeck\u00fd trh se sportovn\u00edm sponzoringem hodnoten na v\u00edce ne\u017e 4,5 miliardy eur ro\u010dn\u011b. N\u011bmeck\u00e9 zna\u010dky investuj\u00ed do sponzoringu s dlouhodobou logikou, buduj\u00ed v\u00edcelet\u00e9 partnerstv\u00ed p\u0159in\u00e1\u0161ej\u00edc\u00ed hlubokou znalost zna\u010dky a stabiln\u011bj\u0161\u00ed ROI.<\/p>\n<h2>Fotbal: velk\u00e9 smlouvy definuj\u00edc\u00ed trh<\/h2>\n<ul>\n<li><strong>Bayern Mnichov \/ Deutsche Telekom<\/strong>: smlouva prodlou\u017eena do roku 2027 za p\u0159ibli\u017en\u011b 50 milion\u016f eur ro\u010dn\u011b.<\/li>\n<li><strong>Borussia Dortmund \/ Vodafone<\/strong>: BVB zm\u011bnilo hlavn\u00edho sponzora v roce 2025 z 1&amp;1 na Vodafone.<\/li>\n<li><strong>Bayer Leverkusen \/ Barmenia<\/strong> a <strong>RB Lipsko \/ Red Bull<\/strong>: dva protich\u016fdn\u00e9 modely sponzoringu.<\/li>\n<\/ul>\n<h2>MotoGP na Sachsenringu: dev\u011bt v\u00edt\u011bzstv\u00ed, v\u011brn\u00fd trh<\/h2>\n<p>Marc Marquez z\u00edskal dev\u00e1t\u00e9 v\u00edt\u011bzstv\u00ed na Sachsenringu s t\u00fdmem Ducati Lenovo v roce 2025. Pro pochopen\u00ed, jak funguje <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-motogp\/\">sponzoring MotoGP<\/a> na n\u011bmeck\u00e9m trhu, je GP Sachsenring nejkompletn\u011bj\u0161\u00ed p\u0159\u00edpadovou studi\u00ed.<\/p>\n<h2>Formula E: n\u011bmeck\u00e9 zna\u010dky vol\u00ed elekt\u0159inu<\/h2>\n<p>Porsche z\u00edskalo titul sv\u011btov\u00e9ho \u0161ampiona t\u00fdm\u016f a konstrukt\u00e9r\u016f v sez\u00f3n\u011b Formule E 2025.<\/p>\n<h2>T\u0159i chyby, kter\u00e9 ned\u011blat na n\u011bmeck\u00e9m trhu<\/h2>\n<p>Za prv\u00e9: podce\u0148ovat d\u00e9lku rozhodovac\u00edho cyklu. Za druh\u00e9: p\u0159edpokl\u00e1dat, \u017ee p\u0159\u00edstup na n\u011bmeck\u00fd trh se rovn\u00e1 p\u0159\u00edstupu na evropsk\u00fd trh. Za t\u0159et\u00ed: ignorovat hodnotu lok\u00e1ln\u00edch aktivac\u00ed.<\/p>\n<h2>Jak RTR pracuje na n\u011bmeck\u00e9m trhu<\/h2>\n<p>RTR Sports Marketing p\u016fsob\u00ed v motorsportu nejvy\u0161\u0161\u00ed \u00farovn\u011b v\u00edce ne\u017e 30 let. Napi\u0161te n\u00e1m na <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a> pro anal\u00fdzu na m\u00edru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u011bmecko je t\u0159et\u00ed nejv\u011bt\u0161\u00ed ekonomikou sv\u011bta podle HDP s 83 miliony obyvatel a jednou z nejvy\u0161\u0161\u00edch pr\u016fm\u011brn\u00fdch kupn\u00edch sil v Evrop\u011b. Pro zna\u010dku, kter\u00e1 chce vyu\u017e\u00edt sport jako marketingovou p\u00e1ku, to znamen\u00e1 jednu v\u011bc: kvalitn\u00ed publikum. N\u011bmecko: pr\u00e9miov\u00fd trh pro sportovn\u00ed sponzoring Podle odhad\u016f PricewaterhouseCoopers je n\u011bmeck\u00fd trh se sportovn\u00edm sponzoringem hodnoten na v\u00edce ne\u017e [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-300436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sportovn\u00ed sponzoring v N\u011bmecku: MotoGP, fotbal a motorsport<\/title>\n<meta name=\"description\" content=\"Jak funguje sportovn\u00ed sponzoring v N\u011bmecku: Bundesliga, MotoGP na Sachsenringu, Formule E a DTM. 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