{"id":300472,"date":"2025-08-01T14:22:47","date_gmt":"2025-08-01T12:22:47","guid":{"rendered":"https:\/\/rtrsports.com\/hledame-sponzory\/"},"modified":"2026-09-08T17:17:02","modified_gmt":"2026-09-08T15:17:02","slug":"hledame-sponzory","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/hledame-sponzory\/","title":{"rendered":"Hled\u00e1me sponzory…"},"content":{"rendered":"

Nab\u00edzim sponzoring, hled\u00e1m sponzory, firmy se z\u00e1jmem o sponzoring. To jsou jen n\u011bkter\u00e9 z mnoha vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 ka\u017ed\u00fd den prov\u00e1d\u011bj\u00ed t\u00fdmy a sportovci hledaj\u00edc\u00ed financov\u00e1n\u00ed pro svou sez\u00f3nu nebo sportovn\u00ed kari\u00e9ru. Ale pozor: hled\u00e1n\u00ed sponzor\u016f vy\u017eaduje d\u016akladnou p\u0159\u00edpravu, aby v\u00e1s v\u016fbec firmy vzaly v \u00fahov\u00e1h.<\/p>\n

Jak naj\u00edt sponzory pro sportovce: ot\u00e1zka, p\u0159ed n\u00ed\u017e stoj\u00ed jin\u00e9 ot\u00e1zky<\/h3>\n

Jak \u017e\u00e1dat Red Bull<\/strong> o sponzorsk\u00e9 partnerstvo? Jak z\u00edskat sponzorstvo od GoPro<\/strong>? Jak naj\u00edt sponzory pro sportovce? Ti, kdo pracuj\u00ed v profesi jako je ta na\u0161e \u2014 sportovn\u00edm marketingu \u2014 sly\u0161\u00ed tyto ot\u00e1zky a jejich varianty tis\u00edckr\u00e1t za sv\u016fj pracovn\u00ed \u017eivot. Obrovsk\u00fd po\u010det sportovc\u016f, profesion\u00e1l\u016f i amater\u016f, v tou\u017ece napodobit v\u00fdkony sv\u00fdch slavn\u011bj\u0161\u00edch koleg\u016f nebo jen naj\u00edt pot\u0159ebn\u00fd rozpo\u010det na dal\u0161\u00ed sez\u00f3nu, vr\u017e\u00e1 se na internet hledat jednoduch\u00e1 \u0159e\u0161en\u00ed.<\/p>\n

Hled\u00e1n\u00ed sponzor\u016f je v\u0161ak naprosto specifick\u00e1 a rozhodn\u011b nel\u00e9hk\u00e1 pr\u00e1ce, kter\u00e1 p\u0159edpokl\u00e1d\u00e1 v jej\u00edm z\u00e1kladu stejn\u011b metodick\u00fd p\u0159\u00edstup. Je to nesm\u00edrn\u011b specifick\u00e1 oblast \u2014 a ta, kterou my nevykon\u00e1v\u00e1me, proto\u017ee se obrac\u00edme na firmy pot\u0159ebuj\u00edc\u00ed poradenstv\u00ed v oblasti sponzoringu<\/strong>, nikoli naopak.<\/p>\n

V p\u0159edchoz\u00edm \u010dl\u00e1nku, kter\u00fd najdete na tomto odkazu<\/a>, jsme ji\u017e sd\u00edleli u\u017eite\u010dn\u00e9 rady pro ty, kdo do tohoto sv\u011bta vstupuj\u00ed. M\u00edsto opakov\u00e1n\u00ed chceme navrhnout t\u011bm, kdo hledaj\u00ed sponzory, z\u00e1sadn\u00ed zm\u011bnu p\u0159\u00edstupu. V\u011b\u0159\u00edme, \u017ee p\u0159ed ot\u00e1zkou \u201eKter\u00e9 firmy jsou ochotny sponzorovat?<\/strong>\u201c je nutn\u00e9 polo\u017eit jinou ot\u00e1zku: \u201eCo vy m\u016f\u017eete firm\u00e1m nab\u00ednout?<\/strong>\u201c<\/p>\n

Jakkoli to m\u016f\u017ee zn\u00edt provokativn\u011b, ot\u00e1zka je z\u00e1sadn\u00ed. Hled\u00e1te financov\u00e1n\u00ed sv\u00fdch aktivit, ale co m\u016f\u017eete potenci\u00e1ln\u00edm investort\u016fm d\u00e1t na opl\u00e1tku? Odpov\u011b\u010f le\u017e\u00ed v mnoha oblast\u00edch marketingu: viditelnost, soulad hodnot, p\u0159\u00edle\u017eitosti k tvorb\u011b obsahu a potenci\u00e1ln\u00ed B2B propojen\u00ed.<\/p>\n

Sponzoring je nutn\u00e9 vid\u011bt jako win-win n\u00e1stroj \u2014 p\u0159in\u00e1\u0161ej\u00edc\u00ed v\u00fdhody ob\u011bma stran\u00e1m dohody. A p\u0159edev\u0161\u00edm ho ch\u00e1pat jako n\u00e1stroj schopn\u00fd \u0159e\u0161it obchodn\u00ed a komunika\u010dn\u00ed pot\u0159eby zna\u010dky. Napsat velk\u00e9mu energetick\u00e9mu n\u00e1poji<\/strong> s \u017e\u00e1dost\u00ed o podporu v men\u0161\u00ed lize bez jak\u00e9koli p\u0159idan\u00e9 hodnoty velmi pravd\u011bpodobn\u011b skon\u010d\u00ed odm\u00edtnut\u00edm nebo v\u016fbec \u017e\u00e1dnou odpov\u011bd\u00ed.<\/p>\n

Mnohem u\u017eite\u010dn\u011bj\u0161\u00ed je soust\u0159edit se na USP<\/strong> \u2014 jedine\u010dn\u00e9 prodejn\u00ed argumenty (tedy v\u011bci, kter\u00e9 jen vy m\u016f\u017eete na trhu nab\u00ednout) p\u0159in\u00e1\u0161ej\u00edc\u00ed firm\u011b konkr\u00e9tn\u00ed v\u00fdhodu. A pamatujte: v\u011bt\u0161inou to nen\u00ed sportovec, kdo najde sponzora, ale sponzor, kdo najde sportovce.<\/p>\n

Hled\u00e1me sponzory<\/strong><\/h3>\n

Nezab\u00fdv\u00e1me se hled\u00e1n\u00edm sponzor\u016f<\/strong> pro sportovce a sportovn\u00ed t\u00fdmy. RTR Sports nen\u00ed agentura pro vyhled\u00e1v\u00e1n\u00ed sponzor\u016f.<\/strong> Na\u0161\u00ed prac\u00ed je radit firm\u00e1m, kter\u00e9 vyu\u017e\u00edvaj\u00ed nebo hodlaj\u00ed vyu\u017e\u00edvat sport jako n\u00e1stroj marketingu a komunikace<\/strong>. \u010casto n\u00e1s kontaktuj\u00ed sportovn\u00ed t\u00fdmy nebo sportovci pot\u0159ebuj\u00edc\u00ed financov\u00e1n\u00ed<\/strong> \u2014 bohu\u017eel mus\u00edme odm\u00edtat, proto\u017ee to nen\u00ed na\u0161e funkce. Nezab\u00fdv\u00e1me se spr\u00e1vou sportovc\u016f (terestick\u00e1 agenty a mana\u017eery) ani vyhled\u00e1v\u00e1n\u00edm sponzor\u016f pro sportovn\u00ed t\u00fdmy. Pokud jste v\u0161ak firma a chcete prozkoumat sv\u011bt sportovn\u00edho sponzoringu<\/a><\/strong>, r\u00e1di zodpov\u00edme va\u0161e dotazy \u2014 napi\u0161te n\u00e1m na info@rtrsports.com (zji\u0161t\u011bte v\u00edce o tom, co je sportovn\u00ed sponzoring a k \u010demu slou\u017e\u00ed<\/a><\/strong>).<\/p>\n

Nejeast\u011bji kladen\u00e9 ot\u00e1zky o hled\u00e1n\u00ed sponzor\u016f<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
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\r\n Pom\u00e1h\u00e1 RTR Sports sportovc\u016fm a t\u00fdm\u016fm naj\u00edt sponzory?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ne. RTR Sports je poradensk\u00e1 agentura v oblasti sportovn\u00edho marketingu, kter\u00e1 pracuje pro firmy cht\u011bj\u00edc\u00ed vyu\u017e\u00edvat sport jako komunika\u010dn\u00ed n\u00e1stroj \u2014 ne pro sportovce nebo t\u00fdmy hledaj\u00edc\u00ed financov\u00e1n\u00ed. Pokud jste firma a chcete prozkoumat p\u0159\u00edle\u017eitosti sportovn\u00edho sponzoringu, jsme v\u00e1m k dispozici.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak funguje hled\u00e1n\u00ed sponzor\u016f pro sportovce nebo t\u00fdm?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Hled\u00e1n\u00ed sponzor\u016f vy\u017eaduje p\u0159\u00edpravnou pr\u00e1ci: je nutn\u00e9 identifikovat, co lze nab\u00ednout sponzoruj\u00edc\u00ed firm\u011b \u2014 viditelnost, hodnoty, publiku \u2014 je\u0161t\u011b p\u0159edt\u00edm, ne\u017e v\u00edte, na koho se obr\u00e1tit. Sponzoring je win-win: sportovec nebo t\u00fdm se mus\u00ed prezentovat jako p\u0159\u00ednos pro zna\u010dku, nikoli pouze jako \u017eadatel o financov\u00e1n\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kter\u00e9 firmy jsou ochotny sponzorovat?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Nejpou\u017eiteln\u011bj\u0161\u00ed ot\u00e1zka nen\u00ed ‚kter\u00e9 firmy sponzoruj\u00ed?‘ ale ‚co m\u016f\u017eete firm\u00e1m nab\u00ednout?‘. P\u0159ed identifikac\u00ed potenci\u00e1ln\u00edch sponzor\u016f je t\u0159eba vypracovat jasnou hodnotovou nab\u00eddku \u2014 USP, kter\u00fd ukazuje konkr\u00e9tn\u00ed v\u00fdhody, kter\u00e9 firma z\u00edsk\u00e1: viditelnost, publiku, obsah, p\u0159\u00edle\u017eitosti B2B a soulad hodnot.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Nepodnik\u00e1me v oblasti vyhled\u00e1v\u00e1n\u00ed sponzor\u016f pro sportovce a sportovn\u00ed t\u00fdmy, RTR Sports nen\u00ed agenturou pro vyhled\u00e1v\u00e1n\u00ed sponzor\u016f. Na\u0161e pr\u00e1ce spo\u010d\u00edv\u00e1 v poradenstv\u00ed spole\u010dnostem, kter\u00e9 vyu\u017e\u00edvaj\u00ed nebo hodlaj\u00ed vyu\u017e\u00edvat sport jako marketingov\u00fd a komunika\u010dn\u00ed n\u00e1stroj. <\/p>\n","protected":false},"author":2,"featured_media":177441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20228],"tags":[],"class_list":["post-300472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nHled\u00e1te sportovn\u00ed sponzory? P\u0159e\u010dt\u011bte si to nejd\u0159\u00edv | RTR Sports<\/title>\n<meta name=\"description\" content=\"RTR Sports nehled\u00e1 sponzory pro sportovce ani t\u00fdmy. Rad\u00edme firm\u00e1m, kter\u00e9 vyu\u017e\u00edvaj\u00ed sport jako marketingov\u00fd n\u00e1stroj. Zjist\u011bte, co sponzor\u0159i skute\u010dn\u011b hledaj\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/hledame-sponzory\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hled\u00e1me sponzory...\" \/>\n<meta property=\"og:description\" content=\"RTR Sports nehled\u00e1 sponzory pro sportovce ani t\u00fdmy. Rad\u00edme firm\u00e1m, kter\u00e9 vyu\u017e\u00edvaj\u00ed sport jako marketingov\u00fd n\u00e1stroj. 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