{"id":300472,"date":"2025-08-01T14:22:47","date_gmt":"2025-08-01T12:22:47","guid":{"rendered":"https:\/\/rtrsports.com\/hledame-sponzory\/"},"modified":"2025-08-01T14:25:46","modified_gmt":"2025-08-01T12:25:46","slug":"hledame-sponzory","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/hledame-sponzory\/","title":{"rendered":"Hled\u00e1me sponzory…"},"content":{"rendered":"

Nab\u00edz\u00edm sponzoring, hled\u00e1m sponzory, firmy, kter\u00e9 maj\u00ed z\u00e1jem o sponzoring. To jsou jen n\u011bkter\u00e1 z mnoha hled\u00e1n\u00ed, kter\u00e1 denn\u011b prov\u00e1d\u011bj\u00ed t\u00fdmy a sportovci hledaj\u00edc\u00ed finan\u010dn\u00ed prost\u0159edky pro svou sez\u00f3nu nebo sportovn\u00ed kari\u00e9ru. Ale pozor, proto\u017ee hled\u00e1n\u00ed sponzor\u016f p\u0159edpokl\u00e1d\u00e1 po\u0159\u00e1dnou p\u0159\u00edpravu i na to, aby o n\u011bm firmy v\u016fbec uva\u017eovaly.<\/h2>\n

Jak naj\u00edt sponzory pro sportovce: ot\u00e1zka, kter\u00e9 p\u0159edch\u00e1z\u00ed dal\u0161\u00ed ot\u00e1zky<\/h3>\n

Jak m\u00e1m po\u017e\u00e1dat Red Bull<\/strong> o sponzorstv\u00ed? Jak z\u00edsk\u00e1m sponzoring od spole\u010dnosti GoPro<\/strong>? Jak najdu sponzory pro sportovce? Ti, kdo pracuj\u00ed v profesi, jako je ta na\u0161e, tedy ve sportovn\u00edm marketingu, sly\u0161\u00ed tyto ot\u00e1zky – a jejich obdoby – b\u011bhem sv\u00e9 pracovn\u00ed kari\u00e9ry tis\u00edckr\u00e1t. Nesm\u00edrn\u00e9 mno\u017estv\u00ed sportovc\u016f, profesion\u00e1l\u016f i neprofesion\u00e1l\u016f, se v touze napodobit v\u00fdkony sv\u00fdch slavn\u011bj\u0161\u00edch koleg\u016f nebo jen ve snaze sehnat pot\u0159ebn\u00fd rozpo\u010det na dal\u0161\u00ed sportovn\u00ed sez\u00f3nu vrh\u00e1 na web a hled\u00e1 snadn\u00e9 odpov\u011bdi a recepty s okam\u017eit\u00fdm v\u00fdsledkem.<\/p>\n

Sponzorsk\u00fd v\u00fdzkum je v\u0161ak naprosto specifick\u00e1 a v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b ne jednoduch\u00e1 profese, kter\u00e1 p\u0159edpokl\u00e1d\u00e1, \u017ee – v jej\u00edm z\u00e1kladu – je stejn\u011b metodick\u00e1 pr\u00e1ce. Je to naprosto specifick\u00e1 profese, kterou nevykon\u00e1v\u00e1me, proto\u017ee se zam\u011b\u0159ujeme na firmy, kter\u00e9 pot\u0159ebuj\u00ed sponzorsk\u00e9 poradenstv\u00ed<\/strong>, a nikoli naopak.<\/p>\n

Ji\u017e v p\u0159edchoz\u00edm \u010dl\u00e1nku, kter\u00fd najdete na tomto odkazu<\/a>, jsme poskytli n\u011bkolik u\u017eite\u010dn\u00fdch rad t\u011bm, kte\u0159\u00ed vstupuj\u00ed do tohoto sv\u011bta. V touze nenudit ty, kte\u0159\u00ed ji\u017e tyto \u0159\u00e1dky \u010detli, bychom r\u00e1di navrhli – t\u011bm, kte\u0159\u00ed hledaj\u00ed sponzory – podstatn\u00fd obrat v p\u0159\u00edstupu. Domn\u00edv\u00e1me se toti\u017e, \u017ee na ot\u00e1zku„Kter\u00e9 firmy jsou ochotny sponzorovat<\/strong>“ je t\u0159eba p\u0159ed ni polo\u017eit jinou ot\u00e1zku:„Co m\u016f\u017eete firm\u00e1m nab\u00eddnout<\/strong>?<\/p>\n

A\u010dkoli to m\u016f\u017ee zn\u00edt provokativn\u011b, tato ot\u00e1zka je z\u00e1va\u017en\u00e1. Jist\u011b, usilujete o financov\u00e1n\u00ed sv\u00fdch aktivit, ale co za to m\u016f\u017eete p\u0159\u00edpadn\u00fdm podporovatel\u016fm d\u00e1t? Odpov\u011b\u010f je t\u0159eba hledat v mnoha oblastech, v\u0161echny souvisej\u00ed s marketingem, od zviditeln\u011bn\u00ed po podobnost hodnot, od mo\u017enosti tvorby obsahu po B2B p\u0159\u00edle\u017eitost, kterou m\u016f\u017eete p\u0159\u00edpadn\u011b vytvo\u0159it.<\/p>\n

Sponzorstv\u00ed je toti\u017e nutn\u00e9 ch\u00e1pat jako oboustrann\u011b v\u00fdhodn\u00fd n\u00e1stroj, tj. takov\u00fd, kter\u00fd je v\u00fdhodn\u00fd pro ob\u011b strany dohody. P\u0159edev\u0161\u00edm je nutn\u00e9 vn\u00edmat sponzoring jako n\u00e1stroj, kter\u00fd je schopen \u0159e\u0161it obchodn\u00ed a komunika\u010dn\u00ed pot\u0159eby zna\u010dky, spole\u010dnosti a brandu. Napsat velk\u00e9mu energetick\u00e9mu n\u00e1poji<\/strong> \u017e\u00e1dost o ruku v ni\u017e\u0161\u00ed lize, ani\u017e by p\u0159inesla jakoukoli p\u0159idanou hodnotu, bude m\u00edt s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed za n\u00e1sledek negativn\u00ed odpov\u011b\u010f, nebo dokonce nereagov\u00e1n\u00ed.<\/p>\n

Mnohem u\u017eite\u010dn\u011bj\u0161\u00ed je sna\u017eit se zam\u011b\u0159it na USP<\/strong>, tj. jedine\u010dn\u00e9 prodejn\u00ed nab\u00eddky (tj. v\u011bci, kter\u00e9 m\u016f\u017eete v dan\u00e9m prost\u0159ed\u00ed nab\u00eddnout pouze vy), kter\u00e9 firm\u011b p\u0159in\u00e1\u0161ej\u00ed konkr\u00e9tn\u00ed v\u00fdhodu. Nezapome\u0148te, \u017ee – v\u011bt\u0161inou – to nen\u00ed sportovec, kdo najde sponzora, ale sponzor, kdo najde sportovce.<\/p>\n

Hled\u00e1me sponzory<\/strong><\/h3>\n

Nejsme v<\/strong> oblasti hled\u00e1n\u00ed sponzor\u016f<\/strong> pro Sportovci a sportovn\u00ed t\u00fdmy. RTR Sports nen\u00ed agenturou pro vyhled\u00e1v\u00e1n\u00ed sponzor\u016f. <\/strong>Na\u0161\u00edm \u00fakolem je poskytovat poradenstv\u00ed spole\u010dnostem, kter\u00e9 vyu\u017e\u00edvaj\u00ed nebo hodlaj\u00ed vyu\u017e\u00edvat sport jako marketingov\u00fd a komunika\u010dn\u00ed n\u00e1stroj<\/strong>. \u010casto se na n\u00e1s obracej\u00ed sportovn\u00ed t\u00fdmy nebo sportovci, kte\u0159\u00ed pot\u0159ebuj\u00ed finan\u010dn\u00ed prost\u0159edky,<\/strong> bohu\u017eel je mus\u00edme odm\u00edtnout, proto\u017ee to nen\u00ed na\u0161e funkce. Nepod\u00edl\u00edme se na \u0159\u00edzen\u00ed sportovc\u016f (tuto \u010dinnost vykon\u00e1vaj\u00ed mana\u017ee\u0159i a prokur\u00e1to\u0159i) a nejsme zapojeni do vyhled\u00e1v\u00e1n\u00ed sponzor\u016f pro sportovn\u00ed t\u00fdmy. Pokud jste v\u0161ak spole\u010dnost a r\u00e1di byste prozkoumali oblast sportovn\u00edho sponzoringu<\/a><\/strong>, r\u00e1di zodpov\u00edme va\u0161e dotazy a zv\u011bdavost, nev\u00e1hejte n\u00e1s kontaktovat na adrese info@rtrsports.com (v\u00edce informac\u00ed o co je to sportovn\u00ed sponzoring a k \u010demu slou\u017e\u00ed<\/a><\/strong>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Nepodnik\u00e1me v oblasti vyhled\u00e1v\u00e1n\u00ed sponzor\u016f pro sportovce a sportovn\u00ed t\u00fdmy, RTR Sports nen\u00ed agenturou pro vyhled\u00e1v\u00e1n\u00ed sponzor\u016f. Na\u0161e pr\u00e1ce spo\u010d\u00edv\u00e1 v poradenstv\u00ed spole\u010dnostem, kter\u00e9 vyu\u017e\u00edvaj\u00ed nebo hodlaj\u00ed vyu\u017e\u00edvat sport jako marketingov\u00fd a komunika\u010dn\u00ed n\u00e1stroj. <\/p>\n","protected":false},"author":2,"featured_media":177441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20228],"tags":[],"class_list":["post-300472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nHled\u00e1n\u00ed sponzor\u016f a nab\u00edzen\u00ed sponzor\u016f: Jste si jisti, \u017ee jste p\u0159ipraveni?<\/title>\n<meta name=\"description\" content=\"Sportovci denn\u011b vyhled\u00e1vaj\u00ed mnoho sponzor\u016f. 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