{"id":300509,"date":"2019-05-14T13:10:17","date_gmt":"2019-05-14T11:10:17","guid":{"rendered":"https:\/\/rtrsports.com\/sportovni-sponzoring-v-africe-jak-africke-znacky-podporuji-mezinarodni-sporty\/"},"modified":"2026-09-18T13:41:33","modified_gmt":"2026-09-18T11:41:33","slug":"sportovni-sponzoring-v-africe-jak-africke-znacky-podporuji-mezinarodni-sporty","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/","title":{"rendered":"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky v akci"},"content":{"rendered":"

Afrika nen\u00ed z\u00edt\u0159ej\u0161\u00edm trhem sportovn\u00edho sponzoringu. Pro n\u011bkter\u00e9 strategick\u00e9 zna\u010dky je j\u00edm ji\u017e dnes.<\/p>\n

TotalEnergies vynakl\u00e1d\u00e1 stovky milion\u016f na um\u00edst\u011bn\u00ed sv\u00e9ho jm\u00e9na na Africk\u00fd poh\u00e1r n\u00e1rod\u016f, Rwanda buduje turistick\u00fd pr\u016fmysl v hodnot\u011b 1,7 miliardy dolar\u016f ve st\u00ednu Arsenalu a Airtel podepsal s ugandskou FUFA nejv\u011bt\u0161\u00ed sponzorskou smlouvu v historii ugandsk\u00e9ho sportu. Kdo \u010dek\u00e1 na z\u00edt\u0159ek, riskuje p\u0159\u00edchod k hotov\u00e9 budov\u011b. Za ceny hotov\u00e9 budovy.<\/p>\n

Dva sm\u011bry provozu, jedna d\u00e1lnice<\/h2>\n

Sportovn\u00ed sponzoring v Africe generuje provoz ve dvou sm\u011brech. Na jedn\u00e9 stran\u011b africk\u00e9 zna\u010dky a st\u00e1ty vyu\u017e\u00edvaj\u00edc\u00ed sport jako most ke glob\u00e1ln\u00ed viditelnosti. Na druh\u00e9 mezin\u00e1rodn\u00ed zna\u010dky p\u0159ekra\u010duj\u00edc\u00ed tento most, aby vstoupily do Afriky a zaujaly pozice na trz\u00edch s r\u016fstov\u00fdmi sazbami, o nich\u017e si Evropa m\u016f\u017ee nechat zd\u00e1t.<\/p>\n

Rwanda a Arsenal FC: n\u00e1rodn\u00ed st\u00e1t chovaj\u00edc\u00ed se jako zna\u010dka<\/h2>\n

Od roku 2018 Rwanda plat\u00ed Arsenalu za um\u00edst\u011bn\u00ed zpr\u00e1vy „Visit Rwanda“ na dresech. V roce 2024 p\u0159isp\u011bl cestovn\u00ed ruch do rwandsk\u00e9 ekonomiky v\u00edce ne\u017e 1,7 miliardou dolar\u016f. Nep\u0159\u00edjemn\u00e1 lekce: region\u00e1ln\u00ed nap\u011bt\u00ed vyvolalo diplomatickou kritiku. Sponzoring na t\u00e9to \u00farovni mus\u00ed zahrnovat hodnocen\u00ed politick\u00e9ho rizika.<\/p>\n

TotalEnergies a Africk\u00fd poh\u00e1r n\u00e1rod\u016f<\/h2>\n

Od roku 2017 je TotalEnergies hlavn\u00edm sponzorem Africk\u00e9ho poh\u00e1ru n\u00e1rod\u016f. V lednu 2025 bylo partnerstv\u00ed s CAF prodlou\u017eeno do roku 2028 a zahrnuje jeden\u00e1ct dal\u0161\u00edch sout\u011b\u017e\u00ed CAF, \u0161koln\u00ed iniciativy a ml\u00e1de\u017enick\u00e9 programy.<\/p>\n

Airtel a FUFA: nejv\u011bt\u0161\u00ed sportovn\u00ed smlouva v ugandsk\u00e9 historii<\/h2>\n

Smlouva Ai\u0440\u0442elu s FUFA byla v roce 2025 prodlou\u017eena o \u010dty\u0159i roky s odhadovan\u00fdm z\u00e1vazkem 2,8 milionu dolar\u016f. Program Airtel Rising Stars funguje tak\u00e9 v Tanzanii, Ghan\u011b, Nig\u00e9rii a Malawi.<\/p>\n

SportPesa: p\u0159\u00edpad zna\u010dky, kter\u00e1 se vr\u00e1tila dom\u016f<\/h2>\n

Po sponzorov\u00e1n\u00ed anglick\u00fdch klub\u016f zah\u00e1jila SportPesa v roce 2025 strategick\u00e9 partnerstv\u00ed s Kenijskou fotbalovou federac\u00ed odhadovan\u00e9 na v\u00edce ne\u017e 1,12 miliardy kenijsk\u00fdch \u0161ilink\u016f. To nen\u00ed \u00fastup, ale p\u0159estavba pozice: region\u00e1ln\u00ed sponzoring vybudovan\u00fd s discipl\u00ednou generuje trvalej\u0161\u00ed reputa\u010dn\u00ed odolnost ne\u017e \u0161patn\u011b zako\u0159en\u011bn\u00e1 glob\u00e1ln\u00ed expozice.<\/p>\n

Volkswagen Motorsport: talent pipeline z ji\u017en\u00ed Afriky<\/h2>\n

Volkswagen Rookie Cup ve t\u0159et\u00ed sez\u00f3n\u011b 2025 rozv\u00edj\u00ed jezdce ve v\u011bku 14-16 let na jihoafrick\u00fdch okruz\u00edch. Nejlep\u0161\u00ed postupuj\u00ed do n\u00e1rodn\u00edho Polo Cupu, s logikou identickou jako evropsk\u00e9 fotbalov\u00e9 akademie.<\/p>\n

MotoGP a Afrika: st\u00e1le otev\u0159en\u00e1 p\u0159\u00edle\u017eitost<\/h2>\n

Brad Binder, jihoafrick\u00fd jezdec Red Bull KTM Factory Racing, skon\u010dil v sezon\u011b MotoGP 2024 na p\u00e1t\u00e9m m\u00edst\u011b. \u017d\u00e1dn\u00e1 velk\u00e1 africk\u00e1 zna\u010dka ho dosud strukturovan\u011b nevyu\u017eila. Pro ty, kte\u0159\u00ed cht\u011bj\u00ed pochopit fungov\u00e1n\u00ed sponzoringu MotoGP<\/a> a vytvo\u0159it dohodu kolem takov\u00e9ho jezdce, prostor existuje. Kdo vstoup\u00ed prvn\u00ed s autentickou strategi\u00ed, m\u016f\u017ee budovat rozpoznateln\u00e9 veden\u00ed kategorie.<\/p>\n

T\u0159i chyby, kter\u00e9 d\u011bl\u00e1 t\u00e9m\u011b\u0159 ka\u017ed\u00fd<\/h2>\n

Za prv\u00e9: zach\u00e1zet s Afrikou jako s monolitick\u00fdm trhem. Je tu 54 st\u00e1t\u016f s radik\u00e1ln\u011b odli\u0161nou dynamikou. Za druh\u00e9: zam\u011b\u0148ovat viditelnost za penetraci. Logo bez aktivace nevytv\u00e1\u0159\u00ed lok\u00e1ln\u00ed zapojen\u00ed. Za t\u0159et\u00ed: ignorovat geopolitick\u00e9 riziko jako sou\u010d\u00e1st rizikov\u00e9ho profilu ka\u017ed\u00e9 v\u00e1\u017en\u00e9 smlouvy.<\/p>\n

Jak RTR pracuje<\/h2>\n

V RTR Sports Marketing n\u00e1\u0161 p\u0159\u00edstup pokr\u00fdv\u00e1 \u010dty\u0159i oblasti: strategick\u00fd audit s hodnocen\u00edm reputace a geopolitick\u00e9ho rizika; mapov\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed; struktura obchodu s hybridn\u00edmi KPI; a realizace s aktivac\u00ed obsahu a p\u0159eshrani\u010dn\u00edm storytellingem.<\/p>\n

\u010c\u00edsla nel\u017eou. Nikdy.<\/strong><\/p>\n

Napi\u0161te na info@rtrsports.com<\/a> pro rychlou diagnostiku nebo nab\u00eddku na m\u00edru.<\/p>\n","protected":false},"excerpt":{"rendered":"

Afrika nen\u00ed z\u00edt\u0159ej\u0161\u00edm trhem sportovn\u00edho sponzoringu. Pro n\u011bkter\u00e9 strategick\u00e9 zna\u010dky je j\u00edm ji\u017e dnes. TotalEnergies vynakl\u00e1d\u00e1 stovky milion\u016f na um\u00edst\u011bn\u00ed sv\u00e9ho jm\u00e9na na Africk\u00fd poh\u00e1r n\u00e1rod\u016f, Rwanda buduje turistick\u00fd pr\u016fmysl v hodnot\u011b 1,7 miliardy dolar\u016f ve st\u00ednu Arsenalu a Airtel podepsal s ugandskou FUFA nejv\u011bt\u0161\u00ed sponzorskou smlouvu v historii ugandsk\u00e9ho sportu. Kdo \u010dek\u00e1 na z\u00edt\u0159ek, […]<\/p>\n","protected":false},"author":14,"featured_media":190472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,20026],"tags":[],"class_list":["post-300509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky a vznikaj\u00edc\u00ed p\u0159\u00edle\u017eitosti<\/title>\n<meta name=\"description\" content=\"Od Rwandy-Arsenal po TotalEnergies-CAF, Airtel-FUFA a Brada Bindera v MotoGP: mezin\u00e1rodn\u00ed zna\u010dky vol\u00edc\u00ed Afriku jako strategickou ar\u00e9nu sportovn\u00edho sponzoringu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky v akci\" \/>\n<meta property=\"og:description\" content=\"Od Rwandy-Arsenal po TotalEnergies-CAF, Airtel-FUFA a Brada Bindera v MotoGP: mezin\u00e1rodn\u00ed zna\u010dky vol\u00edc\u00ed Afriku jako strategickou ar\u00e9nu sportovn\u00edho sponzoringu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/brad-binder-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky v akci\",\"datePublished\":\"2019-05-14T11:10:17+00:00\",\"dateModified\":\"2026-09-18T11:41:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/\"},\"wordCount\":671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/brad-binder-2.jpg\",\"articleSection\":[\"MotoGP\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/\",\"name\":\"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky a vznikaj\u00edc\u00ed p\u0159\u00edle\u017eitosti\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/brad-binder-2.jpg\",\"datePublished\":\"2019-05-14T11:10:17+00:00\",\"dateModified\":\"2026-09-18T11:41:33+00:00\",\"description\":\"Od Rwandy-Arsenal po TotalEnergies-CAF, Airtel-FUFA a Brada Bindera v MotoGP: mezin\u00e1rodn\u00ed zna\u010dky vol\u00edc\u00ed Afriku jako strategickou ar\u00e9nu sportovn\u00edho sponzoringu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/brad-binder-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/brad-binder-2.jpg\",\"width\":1200,\"height\":799,\"caption\":\"Sponzoring sportu v Africe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sports-sponsorship-africa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky v akci\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky a vznikaj\u00edc\u00ed p\u0159\u00edle\u017eitosti","description":"Od Rwandy-Arsenal po TotalEnergies-CAF, Airtel-FUFA a Brada Bindera v MotoGP: mezin\u00e1rodn\u00ed zna\u010dky vol\u00edc\u00ed Afriku jako strategickou ar\u00e9nu sportovn\u00edho sponzoringu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/","og_locale":"cs_CZ","og_type":"article","og_title":"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky v akci","og_description":"Od Rwandy-Arsenal po TotalEnergies-CAF, Airtel-FUFA a Brada Bindera v MotoGP: mezin\u00e1rodn\u00ed zna\u010dky vol\u00edc\u00ed Afriku jako strategickou ar\u00e9nu sportovn\u00edho sponzoringu.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1200,"height":799,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/brad-binder-2.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky v akci","datePublished":"2019-05-14T11:10:17+00:00","dateModified":"2026-09-18T11:41:33+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/"},"wordCount":671,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/brad-binder-2.jpg","articleSection":["MotoGP","Sponsorizzazioni Sportive"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/","name":"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky a vznikaj\u00edc\u00ed p\u0159\u00edle\u017eitosti","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/brad-binder-2.jpg","datePublished":"2019-05-14T11:10:17+00:00","dateModified":"2026-09-18T11:41:33+00:00","description":"Od Rwandy-Arsenal po TotalEnergies-CAF, Airtel-FUFA a Brada Bindera v MotoGP: mezin\u00e1rodn\u00ed zna\u010dky vol\u00edc\u00ed Afriku jako strategickou ar\u00e9nu sportovn\u00edho sponzoringu.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/brad-binder-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/brad-binder-2.jpg","width":1200,"height":799,"caption":"Sponzoring sportu v Africe"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sports-sponsorship-africa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Sportovn\u00ed sponzoring v Africe: glob\u00e1ln\u00ed zna\u010dky v akci"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/300509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=300509"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/300509\/revisions"}],"predecessor-version":[{"id":355613,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/300509\/revisions\/355613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/190472"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=300509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=300509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=300509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}