{"id":339809,"date":"2025-08-28T18:01:40","date_gmt":"2025-08-28T16:01:40","guid":{"rendered":"https:\/\/rtrsports.com\/proc-by-mely-globalni-spolecnosti-investovat-v-cine-a-proc-je-formule-e-nejchytrejsi-vstupni-branou\/"},"modified":"2025-08-28T18:01:40","modified_gmt":"2025-08-28T16:01:40","slug":"proc-by-mely-globalni-spolecnosti-investovat-v-cine-a-proc-je-formule-e-nejchytrejsi-vstupni-branou","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/why-global-companies-should-invest-in-china-and-why-formula-e-is-the-smartest-gateway\/","title":{"rendered":"Pro\u010d by m\u011bly glob\u00e1ln\u00ed spole\u010dnosti investovat v \u010c\u00edn\u011b &#8211; a pro\u010d je Formule E nejchyt\u0159ej\u0161\u00ed vstupn\u00ed branou?"},"content":{"rendered":"<h2 class=\"ai-optimize-6 ai-optimize-introduction\"><strong>P\u0159\u00edpad pro \u010c\u00ednu: V\u00edce ne\u017e jen velk\u00fd trh<\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">Kdy\u017e vedouc\u00ed pracovn\u00edci diskutuj\u00ed o r\u016fstu, \u010dasto se \u0159e\u010d sto\u010d\u00ed na &#8222;nov\u00e9 trhy&#8220;. Dlouh\u00e1 l\u00e9ta spole\u010dnosti expandovaly do Evropy, pak do Severn\u00ed Ameriky, pak se zam\u011b\u0159ily na Indii, Braz\u00edlii nebo jihov\u00fdchodn\u00ed Asii. Jeden trh v\u0161ak st\u00e1le vy\u010dn\u00edv\u00e1 nad ostatn\u00edmi: <strong>\u010c\u00edna<\/strong>.  <\/p>\n<p class=\"ai-optimize-8\">Nejde jen o elektromobily nebo technologick\u00e9 startupy. A\u0165 u\u017e prod\u00e1v\u00e1te luxusn\u00ed m\u00f3du, spot\u0159ebn\u00ed zbo\u017e\u00ed, finan\u010dn\u00ed slu\u017eby, zdravotn\u00ed p\u00e9\u010di nebo digit\u00e1ln\u00ed platformy, p\u0159\u00edle\u017eitosti v \u010c\u00edn\u011b jsou prost\u011b v\u011bt\u0161\u00ed ne\u017e kdekoli jinde. A nejchyt\u0159ej\u0161\u00ed zp\u016fsob, jak dnes zna\u010dky mohou prorazit a nav\u00e1zat kontakt s \u010d\u00ednsk\u00fdmi spot\u0159ebiteli, je vyu\u017e\u00edt toho. <a href=\"https:\/\/rtrsports.com\/cs\/formula-e-sponsorship-4\/\"><strong>Formula E<\/strong><\/a>, sportu, kter\u00fd dokonale odpov\u00edd\u00e1 ambic\u00edm t\u00e9to zem\u011b.  <\/p>\n<h2 class=\"ai-optimize-9\"><strong>Rozsah a v\u00fddajov\u00e1 s\u00edla: Pro\u010d je \u010c\u00edna jin\u00e1?<\/strong><\/h2>\n<p class=\"ai-optimize-10\">\u010c\u00edna v sob\u011b spojuje dv\u011b v\u011bci, kter\u00e9 se m\u00e1lokdy vyskytuj\u00ed spole\u010dn\u011b: <strong>obrovsk\u00fd po\u010det obyvatel a rostouc\u00ed kupn\u00ed s\u00edlu<\/strong>.<\/p>\n<ul>\n<li class=\"ai-optimize-11\">V\u00edce ne\u017e <strong>1,4 miliardy lid\u00ed<\/strong> &#8211; nejv\u011bt\u0161\u00ed spot\u0159ebitelsk\u00e1 z\u00e1kladna na sv\u011bt\u011b.<\/li>\n<li class=\"ai-optimize-12\">V\u00edce ne\u017e <strong>400 milion\u016f spot\u0159ebitel\u016f st\u0159edn\u00ed t\u0159\u00eddy<\/strong> s rostouc\u00edm disponibiln\u00edm p\u0159\u00edjmem.<\/li>\n<li class=\"ai-optimize-13\"><strong>Mlad\u00e1, m\u011bstsk\u00e1 populace<\/strong>, kter\u00e1 chce modern\u00ed, glob\u00e1ln\u00ed zna\u010dky.<\/li>\n<\/ul>\n<p class=\"ai-optimize-14\">Luxusn\u00ed spole\u010dnosti to pochopily brzy. LVMH, Chanel a Gucci pova\u017euj\u00ed \u010c\u00ednu za sv\u016fj nejd\u016fle\u017eit\u011bj\u0161\u00ed trh. V oblasti zbo\u017e\u00ed ka\u017edodenn\u00ed spot\u0159eby se giganti jako <strong>Unilever, Nestl\u00e9 a Coca-Cola<\/strong> spol\u00e9haj\u00ed na \u010c\u00ednu, kter\u00e1 m\u00e1 na celosv\u011btov\u00e9m prodeji obrovsk\u00fd pod\u00edl. Dokonce i v oblasti financ\u00ed je nyn\u00ed \u010c\u00edna druh\u00fdm nejv\u011bt\u0161\u00edm trhem pro spr\u00e1vu majetku na sv\u011bt\u011b.   <\/p>\n<p class=\"ai-optimize-15\">Srovnejte to s Evropou &#8211; bohatou, ale stagnuj\u00edc\u00ed a st\u00e1rnouc\u00ed. USA jsou st\u00e1le bohat\u00e9, ale p\u0159epln\u011bn\u00e9 a drah\u00e9. Indie m\u00e1 velikost, ale v\u00fddaje na obyvatele za n\u00ed zna\u010dn\u011b zaost\u00e1vaj\u00ed. Pouze \u010c\u00edna nab\u00edz\u00ed <strong>rozsah, rychlost a kupn\u00ed s\u00edlu na<\/strong>jednou.   <\/p>\n<h2 class=\"ai-optimize-16\"><strong>Digit\u00e1ln\u00ed \u010c\u00edna: Nejpropracovan\u011bj\u0161\u00ed spot\u0159ebitelsk\u00fd ekosyst\u00e9m na sv\u011bt\u011b<\/strong><\/h2>\n<p class=\"ai-optimize-17\">\u010c\u00edna je tak\u00e9 <strong>o n\u011bkolik let nap\u0159ed<\/strong> p\u0159ed zbytkem sv\u011bta, pokud jde o digit\u00e1ln\u00ed zapojen\u00ed.<\/p>\n<ul>\n<li class=\"ai-optimize-18\">Super-aplikace jako <strong>WeChat<\/strong> integruj\u00ed chat, platby, nakupov\u00e1n\u00ed a slu\u017eby.<\/li>\n<li class=\"ai-optimize-19\">Platformy jako <strong>Douyin (TikTok China)<\/strong>, <strong>Tmall<\/strong> a <strong>JD<\/strong>.com \u010din\u00ed online obchod a z\u00e1bavu neodd\u011bliteln\u00fdmi.<\/li>\n<li class=\"ai-optimize-20\">V roce 2023 <strong>p\u0159es\u00e1hl objem n\u00e1kup\u016f p\u0159es \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed 500 miliard dolar\u016f<\/strong>, co\u017e je v\u00edce ne\u017e na Z\u00e1pad\u011b.<\/li>\n<\/ul>\n<p class=\"ai-optimize-21\">Vznik\u00e1 tak prost\u0159ed\u00ed, ve kter\u00e9m m\u016f\u017ee zna\u010dka uv\u00e9st na trh produkt a okam\u017eit\u011b oslovit des\u00edtky milion\u016f lid\u00ed prost\u0159ednictv\u00edm <strong>interaktivn\u00edch kampan\u00ed, kter\u00e9<\/strong> kombinuj\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, obchod a z\u00e1bavu.<\/p>\n<p class=\"ai-optimize-22\">Nap\u0159\u00edklad spole\u010dnost Nike neprod\u00e1v\u00e1 boty pouze v \u010c\u00edn\u011b. Vytv\u00e1\u0159\u00ed fitness komunity, hern\u00ed v\u00fdzvy a vytv\u00e1\u0159\u00ed obsah, d\u00edky kter\u00e9mu <em>cht\u011bj\u00ed<\/em> mlad\u00ed lid\u00e9 pat\u0159it do ekosyst\u00e9mu Nike. <\/p>\n<p class=\"ai-optimize-23\">Pro srovn\u00e1n\u00ed, Evropa a USA jsou rozt\u0159\u00ed\u0161t\u011bn\u00e9 &#8211; zna\u010dky mus\u00ed \u017eonglovat mezi Amazonem, Instagramem, Googlem a tradi\u010dn\u00edm maloobchodem. \u010c\u00edna umo\u017e\u0148uje <strong>bezprobl\u00e9movou aktivaci ve velk\u00e9m m\u011b\u0159\u00edtku<\/strong>. <\/p>\n<h2 class=\"ai-optimize-24\"><strong>Slad\u011bn\u00ed politik: Vz\u00e1cn\u00e1 v\u00fdhoda<\/strong><\/h2>\n<p class=\"ai-optimize-25\">Dal\u0161\u00edm p\u0159ehl\u00ed\u017een\u00fdm d\u016fvodem pro investice v \u010c\u00edn\u011b je <strong>slad\u011bn\u00ed politik<\/strong>.<\/p>\n<p class=\"ai-optimize-26\">Vl\u00e1da aktivn\u011b podporuje odv\u011btv\u00ed, kter\u00e1 pova\u017euje za strategick\u00e1: zdravotnictv\u00ed, spot\u0159ebn\u00ed zbo\u017e\u00ed, technologie a udr\u017eitelnost. To znamen\u00e1, \u017ee spole\u010dnosti t\u011b\u017e\u00ed z dotac\u00ed, partnerstv\u00ed ve\u0159ejn\u00e9ho a soukrom\u00e9ho sektoru a dlouhodob\u00e9 stability. <\/p>\n<ul>\n<li class=\"ai-optimize-27\"><strong>Zdravotn\u00ed p\u00e9\u010de<\/strong>: AstraZeneca a Pfizer u\u010dinily z \u010c\u00edny sv\u016fj nejrychleji rostouc\u00ed trh.<\/li>\n<li class=\"ai-optimize-28\"><strong>J\u00eddlo a \u017eivotn\u00ed styl<\/strong>: Starbucks bude m\u00edt <strong>v \u010c\u00edn\u011b do roku 2025 9000 prodejen<\/strong>, tedy v\u00edce ne\u017e v USA.<\/li>\n<li class=\"ai-optimize-29\"><strong>Technologie<\/strong>: Apple nejen prod\u00e1v\u00e1 \u010d\u00ednsk\u00fdm spot\u0159ebitel\u016fm, ale spol\u00e9h\u00e1 se tak\u00e9 na bezkonkuren\u010dn\u00ed dodavatelsk\u00e9 \u0159et\u011bzce t\u00e9to zem\u011b.<\/li>\n<\/ul>\n<p class=\"ai-optimize-30\">Jinde jsou politiky nejednotn\u00e9: Evropa je rozt\u0159\u00ed\u0161t\u011bn\u00e1, Spojen\u00e9 st\u00e1ty jsou politicky polarizovan\u00e9 a na mnoha rozv\u00edjej\u00edc\u00edch se trz\u00edch chyb\u00ed infrastruktura. V \u010c\u00edn\u011b <strong>jsou vl\u00e1dn\u00ed priority a tr\u017en\u00ed p\u0159\u00edle\u017eitosti v souladu<\/strong> &#8211; co\u017e je pro glob\u00e1ln\u00ed podnik\u00e1n\u00ed vz\u00e1cn\u00e1 situace. <\/p>\n<h2 class=\"ai-optimize-31\"><strong>\u010c\u00edna vs. zbytek: \u010c\u00edna: pohled z jedn\u00e9 strany na druhou<\/strong><\/h2>\n<ul>\n<li class=\"ai-optimize-32\"><strong>Evropa<\/strong> \u2192 Zral\u00fd, pomal\u00fd r\u016fst, st\u00e1rnouc\u00ed demografie.<\/li>\n<li class=\"ai-optimize-33\"><strong>Spojen\u00e9 st\u00e1ty<\/strong> \u2192 Bohat\u00e9 a inovativn\u00ed, ale n\u00e1kladn\u00e9 a p\u0159elidn\u011bn\u00e9.<\/li>\n<li class=\"ai-optimize-34\"><strong>Indie a jihov\u00fdchodn\u00ed Asie<\/strong> \u2192 Mlad\u00e9 a rostouc\u00ed zem\u011b, ale n\u00edzk\u00e9 v\u00fddaje na obyvatele a slab\u0161\u00ed infrastruktura.<\/li>\n<li class=\"ai-optimize-35\"><strong>\u010c\u00edna<\/strong> \u2192 Jedin\u00fd trh, kter\u00fd nab\u00edz\u00ed <strong>rozsah, bohatstv\u00ed, digit\u00e1ln\u00ed vysp\u011blost a slad\u011bn\u00ed politik<\/strong> dohromady.<\/li>\n<\/ul>\n<p class=\"ai-optimize-36\">Takovou kombinaci nenab\u00edz\u00ed \u017e\u00e1dn\u00e1 jin\u00e1 zem\u011b.<\/p>\n<h2 class=\"ai-optimize-37\"><strong>Formule E: strategick\u00e1 br\u00e1na do \u010c\u00edny<\/strong><\/h2>\n<p class=\"ai-optimize-38\">Pokud m\u00e1 investice v \u010c\u00edn\u011b smysl, dal\u0161\u00ed ot\u00e1zka zn\u00ed: <em>jak se efektivn\u011b spojit se spot\u0159ebiteli a z\u00fa\u010dastn\u011bn\u00fdmi stranami?<\/em><\/p>\n<p class=\"ai-optimize-39\">Zde p\u0159ich\u00e1z\u00ed na \u0159adu <strong>Formule E<\/strong>.<\/p>\n<p class=\"ai-optimize-40\"><a href=\"https:\/\/rtrsports.com\/en\/blog\/formula-and-motoe-future-of-motorsport\/\">Formule E je v\u00edc ne\u017e jen z\u00e1vod\u011bn\u00ed<\/a>. P\u0159edstavuje: <\/p>\n<ul>\n<li class=\"ai-optimize-41\"><strong>Technologie a inovace<\/strong>, dv\u011b hodnoty, kter\u00e9 jsou pro glob\u00e1ln\u00ed postaven\u00ed \u010c\u00edny kl\u00ed\u010dov\u00e9.<\/li>\n<li class=\"ai-optimize-42\"><strong>Udr\u017eitelnost a \u010dist\u00e1 mobilita<\/strong>, priority ve vnitrost\u00e1tn\u00ed politice.<\/li>\n<li class=\"ai-optimize-43\"><strong>Mlad\u00e9, m\u011bstsk\u00e9 a digit\u00e1ln\u00ed publikum<\/strong>, tedy p\u0159esn\u011b to, kter\u00e9 spole\u010dnosti cht\u011bj\u00ed.<\/li>\n<\/ul>\n<p class=\"ai-optimize-44\">S <strong>pl\u00e1novan\u00fdmi a\u017e \u010dty\u0159mi z\u00e1vody v \u010c\u00edn\u011b<\/strong> (\u0160anghaj, Sanya, Peking a Hongkong) poskytuje Formule E <strong>soust\u0159ed\u011bnou platformu,<\/strong> jakou \u017e\u00e1dn\u00fd jin\u00fd sport nenab\u00edz\u00ed. To jsou \u010dty\u0159i p\u0159\u00edle\u017eitosti, jak oslovit miliony lid\u00ed na stadionu, des\u00edtky milion\u016f ve vys\u00edl\u00e1n\u00ed a stovky milion\u016f online. <\/p>\n<h2 class=\"ai-optimize-46\"><strong>Pro\u010d je Formule E vhodn\u00e1 pro jak\u00fdkoli obor<\/strong><\/h2>\n<p class=\"ai-optimize-47\">Sponzorov\u00e1n\u00ed \u010d\u00ednsk\u00fdch kol Formule E se neomezuje pouze na automobilky nebo energetick\u00e9 spole\u010dnosti. Je to univerz\u00e1ln\u00ed platforma pro <em>jak\u00fdkoli<\/em> sektor: <\/p>\n<ul>\n<li class=\"ai-optimize-48\"><strong>Luxus a m\u00f3da<\/strong> \u2192 Uka\u017ete se tam, kde se setk\u00e1v\u00e1 ml\u00e1d\u00ed, styl a sv\u011btov\u00e1 presti\u017e.<\/li>\n<li class=\"ai-optimize-49\"><strong>Spot\u0159ebn\u00ed zbo\u017e\u00ed<\/strong> \u2192 Propojen\u00ed v\u00fdrobk\u016f s inovacemi a udr\u017eitelnost\u00ed.<\/li>\n<li class=\"ai-optimize-50\"><strong>Zdravotnictv\u00ed a farmacie<\/strong> \u2192 Slad\u011bn\u00ed s wellness, budouc\u00ed mobilitou a glob\u00e1ln\u00edm pokrokem.<\/li>\n<li class=\"ai-optimize-51\"><strong>Finance a poji\u0161t\u011bn\u00ed<\/strong> \u2192 Pozice investor\u016f do chytr\u00e9 a udr\u017eiteln\u00e9 budoucnosti.<\/li>\n<li class=\"ai-optimize-52\"><strong>Technologie a telekomunikace<\/strong> \u2192 P\u0159irozen\u011b se hod\u00ed k inovac\u00edm, dat\u016fm a digit\u00e1ln\u00ed transformaci.<\/li>\n<\/ul>\n<p class=\"ai-optimize-53\">Na rozd\u00edl od tradi\u010dn\u00ed reklamy nab\u00edz\u00ed Formule E <strong>zviditeln\u011bn\u00ed, vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, pohostinnost a zapojen\u00ed najednou<\/strong>.<\/p>\n<h2 class=\"ai-optimize-54\"><strong>Od strategie k akci<\/strong><\/h2>\n<p class=\"ai-optimize-55\">Logika je jednoduch\u00e1:<\/p>\n<ol>\n<li class=\"ai-optimize-56\">Ka\u017ed\u00e1 glob\u00e1ln\u00ed spole\u010dnost pot\u0159ebuje \u010c\u00ednu pro sv\u016fj dlouhodob\u00fd r\u016fst.<\/li>\n<li class=\"ai-optimize-57\">Vstup na \u010d\u00ednsk\u00fd trh vy\u017eaduje v\u00edc ne\u017e jen distribuci, ale tak\u00e9 <em>relevanci<\/em>.<\/li>\n<li class=\"ai-optimize-58\">Formule E je jednou z m\u00e1la platforem, kter\u00e9 umo\u017e\u0148uj\u00ed <strong>slad\u011bn\u00ed politik, kulturn\u00ed relevanci a masivn\u00ed viditelnost<\/strong> ve velk\u00e9m m\u011b\u0159\u00edtku.<\/li>\n<\/ol>\n<p class=\"ai-optimize-59\">Pokud to tedy s \u010c\u00ednou mysl\u00edte v\u00e1\u017en\u011b, cesta je jasn\u00e1: <strong>sponzorujte Formuli E a vyu\u017eijte ji jako odrazov\u00fd m\u016fstek na nejd\u016fle\u017eit\u011bj\u0161\u00ed spot\u0159ebitelsk\u00fd trh na sv\u011bt\u011b<\/strong>.<\/p>\n<h2 class=\"ai-optimize-60\">Platforma pro glob\u00e1ln\u00ed podnik\u00e1n\u00ed<\/h2>\n<p class=\"ai-optimize-61\">\u010c\u00edna nen\u00ed jen dal\u0161\u00ed geografickou oblast\u00ed, kterou je t\u0159eba &#8222;zv\u00e1\u017eit&#8220;. Je to budoucnost glob\u00e1ln\u00edho obchodu. Kombinuje velikost, digit\u00e1ln\u00ed vysp\u011blost a p\u0159\u00edznivou politiku tak, jak to nedok\u00e1\u017ee \u017e\u00e1dn\u00fd jin\u00fd trh.  <\/p>\n<p class=\"ai-optimize-62\">Vstup do \u010c\u00edny v\u0161ak nen\u00ed jen o p\u0159\u00edtomnosti. Jde o to b\u00fdt relevantn\u00ed, viditeln\u00fd a spojen\u00fd s d\u016fle\u017eit\u00fdmi t\u00e9maty: inovacemi, udr\u017eitelnost\u00ed a pokrokem. P\u0159esn\u011b to nab\u00edz\u00ed Formule E se sv\u00fdmi \u010dty\u0159mi potenci\u00e1ln\u00edmi z\u00e1vody v \u010c\u00edn\u011b.  <\/p>\n<p class=\"ai-optimize-63\">Pro spole\u010dnosti z r\u016fzn\u00fdch odv\u011btv\u00ed &#8211; od luxusn\u00edho zbo\u017e\u00ed p\u0159es finance, spot\u0159ebn\u00ed zbo\u017e\u00ed a\u017e po zdravotnictv\u00ed &#8211; je to strategick\u00e1 br\u00e1na.  <strong>Nejchyt\u0159ej\u0161\u00ed investice nen\u00ed jen do \u010c\u00edny samotn\u00e9, ale i do spr\u00e1vn\u00e9 platformy, kter\u00e1 ji aktivuje. Touto platformou je Formule E. <\/strong><\/p>\n<p class=\"ai-optimize-64\">Pokud si chcete o \u010demkoli promluvit, nev\u00e1hejte n\u00e1s kontaktovat na <a href=\"mailto:info@rtrsports.com\">adrese info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edpad pro \u010c\u00ednu: V\u00edce ne\u017e jen velk\u00fd trh Kdy\u017e vedouc\u00ed pracovn\u00edci diskutuj\u00ed o r\u016fstu, \u010dasto se \u0159e\u010d sto\u010d\u00ed na &#8222;nov\u00e9 trhy&#8220;. Dlouh\u00e1 l\u00e9ta spole\u010dnosti expandovaly do Evropy, pak do Severn\u00ed Ameriky, pak se zam\u011b\u0159ily na Indii, Braz\u00edlii nebo jihov\u00fdchodn\u00ed Asii. Jeden trh v\u0161ak st\u00e1le vy\u010dn\u00edv\u00e1 nad ostatn\u00edmi: \u010c\u00edna. Nejde jen o elektromobily nebo technologick\u00e9 startupy. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":339808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20234,20235],"tags":[],"class_list":["post-339809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-e-cs","category-formule-e-cs-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro\u010d by m\u011bly glob\u00e1ln\u00ed spole\u010dnosti investovat v \u010c\u00edn\u011b - a pro\u010d je Formule E nejchyt\u0159ej\u0161\u00ed vstupn\u00ed branou?<\/title>\n<meta name=\"description\" content=\"\u010c\u00edna nab\u00edz\u00ed bezkonkuren\u010dn\u00ed rozsah, r\u016fst a digit\u00e1ln\u00ed inovace. 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