{"id":339920,"date":"2025-09-04T10:34:50","date_gmt":"2025-09-04T08:34:50","guid":{"rendered":"https:\/\/rtrsports.com\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/"},"modified":"2026-11-11T18:29:14","modified_gmt":"2026-11-11T17:29:14","slug":"od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/","title":{"rendered":"Od Rolexu k TAG Heuer: jak se m\u011bn\u00ed sponzoring hodinek v F1"},"content":{"rendered":"<p>Od roku 2025 nese ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d Formule 1 jin\u00e9 jm\u00e9no. Po dvan\u00e1cti sezon\u00e1ch p\u0159enechal Rolex m\u00edsto TAG Heueru, kter\u00fd se vrac\u00ed do role, jakou u\u017e zast\u00e1val v letech 1992 a\u017e 2003. Nejde o oby\u010dejnou v\u00fdm\u011bnu dodavatele: TAG Heuer p\u0159i\u0161el v r\u00e1mci desetilet\u00e9 dohody mezi Formul\u00ed 1 a skupinou LVMH, ozn\u00e1men\u00e9 2. \u0159\u00edjna 2024 a platn\u00e9 od roku 2025 do roku 2034.<\/p>\n<p>Tato zm\u011bna hodn\u011b vypov\u00edd\u00e1 o tom, jak se prom\u011bnil <strong>sponzoring hodinek v F1<\/strong>. \u0160ampion\u00e1t m\u011bl l\u00e9ta jedny hodinky a t\u00fdmy sv\u00e9 vlastn\u00ed; dnes m\u00e1 \u0161ampion\u00e1t luxusn\u00ed skupinu s n\u011bkolika zna\u010dkami a mnoho t\u00fdm\u016f si d\u00e1l vyb\u00edr\u00e1 vlastn\u00edho hodin\u00e1\u0159e, kter\u00e9ho \u010dasto m\u011bn\u00ed.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ve zkratce<\/strong><\/p><ul><li>TAG Heuer je ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem Formule 1 od roku 2025 do roku 2034, v r\u00e1mci desetilet\u00e9 dohody s LVMH. Rolex tuto roli zast\u00e1val v letech 2013 a\u017e 2024.<\/li><li>LVMH p\u0159iv\u00e1d\u00ed do Formule 1 n\u011bkolik zna\u010dek najednou: TAG Heuer pro m\u011b\u0159en\u00ed \u010dasu, Louis Vuitton pro kufry na trofeje, Mo\u00ebt &amp; Chandon pro \u0161ampa\u0148sk\u00e9 na p\u00f3diu.<\/li><li>Mnoho t\u00fdm\u016f m\u00e1 vlastn\u00ed hodinky: IWC s Mercedesem od roku 2013, Richard Mille s Ferrari od roku 2021, Breitling s Aston Martinem od roku 2026.<\/li><li>Pro v\u00fdrobce hodinek spo\u010d\u00edv\u00e1 hodnota v m\u011b\u0159en\u00ed \u010dasu, v publiku, v hospitality a v limitovan\u00fdch edic\u00edch spojen\u00fdch s t\u00fdmy a jezdci.<\/li><\/ul><\/div><p><\/div>\n<h2>Pro\u010d se hodinky k Formuli 1 tak hod\u00ed<\/h2>\n<p>Ve Formuli 1 nen\u00ed \u010das obraz, ale v\u00fdsledek. Kvalifikace se rozhoduje o tis\u00edciny, zast\u00e1vka v boxech se vypr\u00e1v\u00ed v sekund\u00e1ch, v\u00fdsledky ka\u017ed\u00e9 session jsou sloupec \u010das\u016f. Hodin\u00e1\u0159sk\u00e1 zna\u010dka, kter\u00e1 se v tomto sloupci objev\u00ed, nemus\u00ed vysv\u011btlovat, co m\u00e1 se sportem spole\u010dn\u00e9ho: vid\u00ed to ka\u017ed\u00fd, kdo z\u00e1vod sleduje.<\/p>\n<p>Pak je tu publikum. Formule 1 oslovuje div\u00e1ky po cel\u00e9m sv\u011bt\u011b a v paddocku klientelu, kterou luxusn\u00ed zna\u010dky jinde jen t\u011b\u017eko potkaj\u00ed na jednom m\u00edst\u011b a v jednom \u010dase. Hospitality na Velk\u00fdch cen\u00e1ch je nejm\u00e9n\u011b viditelnou \u010d\u00e1st\u00ed sponzorstv\u00ed a \u010dasto tou, kter\u00e1 se vrac\u00ed nejv\u00edc: klienti, distributo\u0159i a sb\u011bratel\u00e9 pozvan\u00ed na z\u00e1vodn\u00ed v\u00edkend, p\u0159\u00edmo do p\u0159\u00edb\u011bhu, kter\u00fd m\u016f\u017ee zna\u010dka vypr\u00e1v\u011bt na\u017eivo.<\/p>\n<p>A nakonec produkt. Edice v\u011bnovan\u00e9 t\u00fdmu nebo jezdci m\u011bn\u00ed sponzorstv\u00ed v n\u011bco, co se prod\u00e1v\u00e1. Breitling nap\u0159\u00edklad doprovodil sv\u016fj p\u0159\u00edchod do Aston Martinu modelem Navitimer B01 Chronograph 43 v po\u010dtu 1 959 kus\u016f; IWC i v roce 2026 v\u011bnovala Mercedesu verzi sv\u00fdch Pilot&#8217;s Watch Chronograph 41.<\/p>\n<h2>V\u00edce ne\u017e pades\u00e1t let hodinek na trati<\/h2>\n<p>P\u0159\u00edb\u011bh za\u010d\u00edn\u00e1 d\u00e1vno p\u0159ed dne\u0161n\u00edmi logy na monopostech. V sedmdes\u00e1t\u00fdch letech m\u011b\u0159il Heuer \u010dasy Ferrari a jeho zna\u010dka byla na vozech a\u017e do roku 1979. Monaco, automatick\u00fd chronograf ve \u010dtvercov\u00e9m pouzd\u0159e p\u0159edstaven\u00fd v roce 1969, proslavil Steve McQueen, kter\u00fd ho nosil ve filmu Le Mans, uveden\u00e9m v roce 1971.<\/p>\n<p>V roce 1985 p\u0159e\u0161el Heuer pod skupinu TAG, kter\u00e1 byla z\u00e1rove\u0148 akcion\u00e1\u0159em t\u00fdmu McLaren: tak vzniklo jedno z nejdel\u0161\u00edch partnerstv\u00ed ve Formuli 1, TAG Heuer a McLaren, kter\u00e9 trvalo t\u0159icet let, a\u017e do roku 2015. V letech 1992 a\u017e 2003 byl TAG Heuer tak\u00e9 ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem \u0161ampion\u00e1tu. V roce 2013 p\u0159e\u0161la role ofici\u00e1ln\u00edch hodinek Formule 1 od Hublotu, kter\u00fd ji dr\u017eel od roku 2010, na Rolex, jen\u017e si ji ponechal a\u017e do roku 2024, ne\u017e se vr\u00e1til TAG Heuer.<\/p>\n<h2>Dohoda s LVMH: jeden \u0161ampion\u00e1t, v\u00edce zna\u010dek<\/h2>\n<p>Zm\u011bna z roku 2025 znamen\u00e1 jin\u00fd zp\u016fsob, jak si Formuli 1 koupit. Rolex byl jedinou zna\u010dkou, spojenou p\u0159edev\u0161\u00edm s m\u011b\u0159en\u00edm \u010dasu. LVMH vstoupila jako glob\u00e1ln\u00ed luxusn\u00ed partner s desetiletou dohodou, do n\u00ed\u017e je zapojeno n\u011bkolik m\u00f3dn\u00edch dom\u016f: TAG Heuer je ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem, Louis Vuitton vyr\u00e1b\u00ed kufry, v nich\u017e se uchov\u00e1vaj\u00ed trofeje Velk\u00fdch cen, a Mo\u00ebt &amp; Chandon je \u0161ampa\u0148sk\u00fdm na p\u00f3diu. Hodnota dohody nebyla zve\u0159ejn\u011bna a \u010d\u00edsla, kter\u00e1 se objevila v tisku, se dost li\u0161\u00ed.<\/p>\n<p>Pro skupinu s des\u00edtkami zna\u010dek se \u0161ampion\u00e1t st\u00e1v\u00e1 jedinou platformou, na kter\u00e9 m\u016f\u017ee rozd\u011blit r\u016fzn\u00e9 role, od trati po p\u00f3dium, od hospitality po speci\u00e1ln\u00ed edice. O tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-znacky-louis-vuitton-ve-formuli-1-historicky-okamzik\/\">co d\u011bl\u00e1 Louis Vuitton ve Formuli 1<\/a>, jsme psali zvl\u00e1\u0161\u0165; tady jde o princip: kdo kupuje \u0161ampion\u00e1t, kupuje pr\u00e1va, kter\u00e1 \u017e\u00e1dn\u00fd t\u00fdm nab\u00eddnout nem\u016f\u017ee, a to po\u010d\u00ednaje m\u011b\u0159en\u00edm \u010dasu. Je to stejn\u00fd rozd\u00edl jako mezi <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-tymu-nebo-mistrovstvi-f1\/\">sponzorstv\u00edm t\u00fdmu a sponzorstv\u00edm \u0161ampion\u00e1tu F1<\/a>.<\/p>\n<h2>Hodinky t\u00fdm\u016f v roce 2026<\/h2>\n<p>Ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d nevylu\u010duje ostatn\u00ed hodin\u00e1\u0159e, kte\u0159\u00ed spolupracuj\u00ed s t\u00fdmy. Mezi hodin\u00e1\u0159i je dnes nejdel\u0161\u00edm partnerstv\u00edm ve startovn\u00edm poli spolupr\u00e1ce IWC s Mercedesem, kter\u00e1 za\u010dala v roce 2013. Richard Mille je s Ferrari od roku 2021, kdy po dev\u00edti letech nahradil zna\u010dku Hublot; v roce 2025 ob\u011b firmy p\u0159edstavily sv\u00e9 druh\u00e9 spole\u010dn\u00e9 hodinky. Dne 5. \u00fanora 2026 ozn\u00e1mil Aston Martin jako sv\u00e9 ofici\u00e1ln\u00ed hodinky Breitling m\u00edsto zna\u010dky Girard-Perregaux, kter\u00e1 p\u0159e\u0161la k Williamsu.<\/p>\n<p>Zm\u011bny jsou \u010dast\u00e9 a nen\u00ed to vada. Hodin\u00e1\u0159 hled\u00e1 t\u00fdm, kter\u00fd se podob\u00e1 jeho zna\u010dce a jeho trh\u016fm, a t\u00fdm hled\u00e1 partnera, kter\u00fd p\u0159inese klienty a produkty, nejen logo. Kdy\u017e se z\u00e1jmy obou p\u0159estanou shodovat, jeden z nich se vyd\u00e1 vlastn\u00ed cestou.<\/p>\n<h2>Co si z toho m\u016f\u017ee vz\u00edt zna\u010dka<\/h2>\n<p>Hodinky pat\u0159\u00ed ve Formuli 1 mezi kategorie, kter\u00e9 sponzorstv\u00ed vyu\u017e\u00edvaj\u00ed nej\u00fapln\u011bji, proto\u017ee z n\u011bj \u010derpaj\u00ed v\u0161echny vrstvy najednou: viditelnost m\u011b\u0159en\u00ed \u010dasu, hospitality, produkt i jezdce jako ambasadory. Plat\u00ed to i pro firmy, kter\u00e9 hodinky nevyr\u00e1b\u011bj\u00ed: logo je ta \u010d\u00e1st, kterou je vid\u011bt, ale hodnotu vytv\u00e1\u0159\u00ed to, co se kolem n\u011bj d\u011bl\u00e1.<\/p>\n<p>RTR Sports se sportovn\u00edmu sponzoringu v\u011bnuje od roku 1995, p\u0159edev\u0161\u00edm v motorsportu. Pom\u00e1h\u00e1me firm\u00e1m vybrat mezi \u0161ampion\u00e1tem, t\u00fdmem a jezdcem a vyu\u017e\u00edt sponzorstv\u00ed i mimo samotnou viditelnost. Pokud zva\u017eujete Formuli 1, v\u00fdchoz\u00edm bodem je na\u0161e str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzorstv\u00ed ve Formuli 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Va\u0161e zna\u010dka v paddocku Formule 1<\/strong><br \/>Promluvme si o c\u00edlech, trz\u00edch a rozpo\u010dtu a o spr\u00e1vn\u00e9 roli pro va\u0161i firmu.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzorstv\u00ed ve Formuli 1 s RTR Sports<\/a><br \/><\/div>\n<p>Ve Formuli 1 m\u011b\u0159\u00ed \u010das hodinky. O tom, kolik ho zna\u010dce na monopostu zb\u00fdv\u00e1, rozhoduj\u00ed smlouvy.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o sponzoringu hodinek v F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo je ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>TAG Heuer, od roku 2025 do roku 2034, v r\u00e1mci desetilet\u00e9 dohody mezi Formul\u00ed 1 a LVMH. V letech 2013 a\u017e 2024 byly ofici\u00e1ln\u00edmi hodinkami Rolex; TAG Heuer tuto roli zast\u00e1val u\u017e v letech 1992 a\u017e 2003.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d Rolex z Formule 1 ode\u0161el?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V roce 2024 podepsala Formule 1 desetiletou dohodu s LVMH, platnou od roku 2025: jde o luxusn\u00ed skupinu, pod kterou pat\u0159\u00ed TAG Heuer, Louis Vuitton a Mo\u00ebt &amp; Chandon. Role ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de p\u0159e\u0161la v r\u00e1mci t\u00e9to dohody na TAG Heuer, po dvan\u00e1cti sezon\u00e1ch Rolexu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 hodinky sponzoruj\u00ed t\u00fdmy Formule 1 v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>K hlavn\u00edm dohod\u00e1m pat\u0159\u00ed: IWC s Mercedesem od roku 2013, nejdel\u0161\u00ed hodin\u00e1\u0159sk\u00e9 partnerstv\u00ed ve startovn\u00edm poli; Richard Mille s Ferrari od roku 2021; Breitling s Aston Martinem od \u00fanora 2026 m\u00edsto zna\u010dky Girard-Perregaux. M\u011b\u0159en\u00ed \u010dasu v \u0161ampion\u00e1tu z\u016fst\u00e1v\u00e1 v rukou TAG Heuer.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d v\u00fdrobci hodinek sponzoruj\u00ed Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee ve Formuli 1 je \u010das v\u00fdsledkem a hodinky do n\u00ed zapadaj\u00ed p\u0159irozen\u011b. D\u016fle\u017eit\u00e9 je i celosv\u011btov\u00e9 publikum, hospitality pro klienty a distributory na Velk\u00fdch cen\u00e1ch a mo\u017enost prod\u00e1vat edice v\u011bnovan\u00e9 t\u00fdm\u016fm a jezdc\u016fm.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jakou hodnotu m\u00e1 dohoda mezi LVMH a Formul\u00ed 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Hodnota nebyla zve\u0159ejn\u011bna. Dohoda byla ozn\u00e1mena 2. \u0159\u00edjna 2024, trv\u00e1 deset let, od roku 2025 do roku 2034, a \u010d\u00edsla, kter\u00e1 se objevila v tisku, se navz\u00e1jem neshoduj\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 pouto m\u00e1 TAG Heuer k historii Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V sedmdes\u00e1t\u00fdch letech byl Heuer na vozech Ferrari, a\u017e do roku 1979. V letech 1985 a\u017e 2015 byl TAG Heuer t\u0159icet let partnerem McLarenu a v letech 1992 a\u017e 2003 ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem \u0161ampion\u00e1tu. Monaco z roku 1969 proslavil Steve McQueen ve filmu Le Mans.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Od roku 2025 nese ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d Formule 1 jin\u00e9 jm\u00e9no. Po dvan\u00e1cti sezon\u00e1ch p\u0159enechal Rolex m\u00edsto TAG Heueru, kter\u00fd se vrac\u00ed do role, jakou u\u017e zast\u00e1val v letech 1992 a\u017e 2003. Nejde o oby\u010dejnou v\u00fdm\u011bnu dodavatele: TAG Heuer p\u0159i\u0161el v r\u00e1mci desetilet\u00e9 dohody mezi Formul\u00ed 1 a skupinou LVMH, ozn\u00e1men\u00e9 2. \u0159\u00edjna 2024 a platn\u00e9 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":339899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20230,20229],"tags":[],"class_list":["post-339920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring hodinek v F1: od Rolexu k TAG Heuer v roce 2026<\/title>\n<meta name=\"description\" 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