{"id":339920,"date":"2025-09-04T10:34:32","date_gmt":"2025-09-04T08:34:32","guid":{"rendered":"https:\/\/rtrsports.com\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/"},"modified":"2025-09-04T10:34:32","modified_gmt":"2025-09-04T08:34:32","slug":"od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/","title":{"rendered":"Od Rolex k TAG Heuer: Jak se m\u011bn\u00ed sponzoring hodinek F1"},"content":{"rendered":"<p class=\"lead\">Preciznost a presti\u017e ji\u017e dlouho definuj\u00ed vztah mezi <strong><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">sponzoringem Formule 1<\/a> a kvalitn\u00edm hodin\u00e1\u0159stv\u00edm<\/strong>. Po v\u00edce ne\u017e deseti letech, kdy byla <strong> <em>ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem<\/em><\/strong> spole\u010dnost <strong>Rolex<\/strong>, se v roce 2025 otev\u00edr\u00e1 nov\u00e1 kapitola &#8211; <strong>TAG Heuer<\/strong> se vrac\u00ed na z\u00e1klad\u011b rozs\u00e1hl\u00e9 dohody s <strong>LVMH<\/strong>. Krom\u011b zm\u011bny loga na port\u00e1le tento krok m\u011bn\u00ed zp\u016fsob, jak\u00fdm se luxusn\u00ed domy aktivuj\u00ed v nejrychlej\u0161\u00ed sv\u011btov\u00e9 p\u0159ehl\u00eddce zna\u010dek. <\/p>\n<nav class=\"toc\"><strong>V tomto \u010dl\u00e1nku<\/strong><\/p>\n<ul>\n<li><a href=\"#why-watches\">Pro\u010d se sponzoring hodinek dokonale hod\u00ed k F1<\/a><\/li>\n<li><a href=\"#rolex-legacy\">Rolex a Formule 1: d\u011bdictv\u00ed p\u0159esnosti (2013-2024)<\/a><\/li>\n<li><a href=\"#lvmh-era\">\u00c9ra LVMH: strategie portfolia a desetilet\u00fd horizont<\/a><\/li>\n<li><a href=\"#tag-heuer-returns\">TAG Heuer se v roce 2025 vrac\u00ed jako ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d<\/a><\/li>\n<li><a href=\"#motorsport-dna\">DNA zna\u010dky TAG Heuer v motorsportu<\/a><\/li>\n<li><a href=\"#marketing-implications\">Marketingov\u00e9 d\u016fsledky pro seri\u00e1ly, t\u00fdmy a luxusn\u00ed zbo\u017e\u00ed<\/a><\/li>\n<li><a href=\"#timeline\">Rychl\u00e1 \u010dasov\u00e1 osa<\/a><\/li>\n<li><a href=\"#takeaways\">Kl\u00ed\u010dov\u00e9 poznatky<\/a><\/li>\n<\/ul>\n<\/nav>\n<section id=\"why-watches\">\n<h2>Pro\u010d se sponzoring hodinek dokonale hod\u00ed k F1<\/h2>\n<p>Formule 1 je v\u00fdkonnostn\u00ed divadlo m\u011b\u0159en\u00e9 v tis\u00edcin\u00e1ch sekundy. <strong>\u010casov\u00e1n\u00ed nen\u00ed metafora,<\/strong> ale opera\u010dn\u00ed syst\u00e9m: v\u00fdvojov\u00e9 programy voz\u016f, tr\u00e9ninkov\u00e9 j\u00edzdy, kvalifika\u010dn\u00ed kola, zast\u00e1vky v boxech, \u0159\u00edzen\u00ed z\u00e1vodu a grafika p\u0159enos\u016f z\u00e1vis\u00ed na mikrop\u0159esnosti. V tomto kontextu nejsou zna\u010dky hodinek pouh\u00fdmi inzerenty; <strong>jsou p\u0159irozen\u00fdmi vyprav\u011b\u010di p\u0159\u00edb\u011bh\u016f o <em>p\u0159esnosti, technice a spolehlivosti<\/em><\/strong>.  <\/p>\n<div class=\"grid grid-2\">\n<div class=\"aside\">\n<p><strong>Kategorie fit<\/strong><\/p>\n<ul>\n<li><strong><span class=\"tag\">P\u0159esnost <\/span><span class=\"tag\">Engineering <\/span><span class=\"tag\">Heritage<\/span><\/strong><\/li>\n<li><strong>Spole\u010dn\u00e1 slovn\u00ed z\u00e1soba<\/strong>: mezi\u010dasy, telemetrie, kalibrace, vytrvalost.<\/li>\n<li><strong>Publikum s vysok\u00fdm \u010dist\u00fdm majetkem<\/strong> s glob\u00e1ln\u00edm dosahem a pohostinnost na z\u00e1klad\u011b ud\u00e1lost\u00ed.<\/li>\n<\/ul>\n<\/div>\n<div class=\"aside\">\n<p><strong>Z\u00e1sobn\u00edk aktiv<\/strong><\/p>\n<ul>\n<li><strong>Pojmenov\u00e1n\u00ed grafiky \u010dasom\u00edry<\/strong>, startovn\u00ed a c\u00edlov\u00e9 br\u00e1ny, hodin u trati a vys\u00edlac\u00edch prvk\u016f.<\/li>\n<li><strong>Ofici\u00e1ln\u00ed pr\u00e1va na m\u011b\u0159en\u00ed \u010dasu a integrace produkt\u016f<\/strong> (t\u00fdmov\u00e9 boxy, paddock club).<\/li>\n<li><strong>Licence na speci\u00e1ln\u00ed edice<\/strong> a maloobchodn\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f kolem z\u00e1vodn\u00edch t\u00fddn\u016f.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"rolex-legacy\">\n<h2>Rolex a Formule 1: d\u011bdictv\u00ed p\u0159esnosti (2013-2024)<\/h2>\n<p>Spole\u010dnost Rolex se stala <strong>ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem Formule 1 v roce 2013<\/strong> a spojila tak dv\u011b glob\u00e1ln\u00ed ikony v\u00fdkonu a presti\u017ee na v\u00edce ne\u017e deset let. Partnerstv\u00ed vyu\u017eilo dlouholetou d\u016fv\u011bryhodnost spole\u010dnosti Rolex ve vrcholov\u00e9m sportu a pos\u00edlilo jej\u00ed viditelnost prost\u0159ednictv\u00edm konzistentn\u00edho pr\u00e9miov\u00e9ho um\u00edst\u011bn\u00ed na okruz\u00edch a ve vys\u00edl\u00e1n\u00ed. Vhodnost byla jasn\u00e1: ve sportu, kde z\u00e1le\u017e\u00ed na milisekund\u00e1ch, je jen m\u00e1lo zna\u010dek zt\u011blesn\u011bn\u00edm p\u0159esnosti a dlouhov\u011bkosti jako Rolex.  <\/p>\n<p>Dal\u0161\u00ed informace o \u00e9\u0159e Rolex-F1 naleznete v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-rolex-formula-1-sponsorship-making-the-worlds-top-watch-even-bigger\/\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nku &#8222;Sponzorstv\u00ed Rolex ve Formuli 1: Zv\u011bt\u0161uje sv\u011btovou \u0161pi\u010dku v hodink\u00e1ch.&#8220;<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-pixabay-364822-600x398.jpg\" alt=\"Sponzorstv\u00ed Rolex f1\" width=\"600\" height=\"398\" class=\"alignnone wp-image-339890 size-large\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-pixabay-364822-600x398.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-pixabay-364822-300x199.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-pixabay-364822-768x509.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-pixabay-364822.jpg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<\/section>\n<section id=\"lvmh-era\">\n<h2>\u00c9ra LVMH: strategie portfolia a desetilet\u00fd horizont<\/h2>\n<p>Od roku 2025 vstoup\u00ed Formule 1 do re\u017eimu v\u00edce zna\u010dek. <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-fomo-pokud-sponzoring-v-f1-nesmi-chybet\/\"><strong>partnerstv\u00ed s LVMH<\/strong><\/a> kter\u00e9 formalizuje \u0161irokou a dlouhodobou spolupr\u00e1ci. R\u00e1mec integruje n\u011bkolik Maisons pod jeden strategick\u00fd de\u0161tn\u00edk a p\u0159in\u00e1\u0161\u00ed do \u0161ampion\u00e1tu ucelen\u00e9 luxusn\u00ed sty\u010dn\u00e9 body prost\u0159ednictv\u00edm \u010dasom\u00edry, pohostinstv\u00ed, p\u00f3diov\u00fdch z\u00e1\u017eitk\u016f a platforem pro podpisov\u00e9 akce. <\/p>\n<div class=\"callout\"><strong>Co se zm\u011bn\u00ed v t\u00fddnu z\u00e1vodu:<\/strong> v\u011bt\u0161\u00ed p\u0159\u00edtomnost zna\u010dek LVMH v ofici\u00e1ln\u00edch aktivech, jednotn\u00fd p\u0159\u00edb\u011bhov\u00fd oblouk od paddocku a\u017e po p\u00f3dium a bohat\u0161\u00ed soubor pohostinsk\u00fdch a maloobchodn\u00edch aktivit kolem vlajkov\u00fdch Grand Prix.<\/div>\n<\/section>\n<section id=\"tag-heuer-returns\">\n<h2>TAG Heuer se v roce 2025 vrac\u00ed jako ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d<\/h2>\n<p>D\u00edky nov\u00e9 smlouv\u011b s LVMH <strong>se TAG Heuer vrac\u00ed do<\/strong> role <strong> <em>ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de<\/em><\/strong>, kterou zast\u00e1val v 90. letech a na za\u010d\u00e1tku roku 2000. Tato zm\u011bna p\u0159in\u00e1\u0161\u00ed osv\u011b\u017een\u00ed zna\u010dky na \u010dasom\u011brn\u00fdch rozhran\u00edch a struktur\u00e1ch u trat\u00ed a tak\u00e9 vylep\u0161en\u00ed p\u0159\u00edb\u011bhu o produktech, kter\u00fd propojuje historick\u00e9 chronografy s dne\u0161n\u00edmi \u0161pi\u010dkov\u00fdmi z\u00e1vody zalo\u017een\u00fdmi na datech. <\/p>\n<div class=\"aside\">\n<p><strong>Viditeln\u00e9 zm\u011bny<\/strong><\/p>\n<ul>\n<li><strong>Identita TAG Heuer se objevuje v grafice \u010dasom\u00edry vys\u00edl\u00e1n\u00ed a v kl\u00ed\u010dov\u00fdch materi\u00e1lech u trati.<\/strong><\/li>\n<li><strong>Hlub\u0161\u00ed integrace s IP ud\u00e1lostmi<\/strong>, zd\u016frazn\u011bn\u00e1 tituln\u00edm partnerstv\u00edm Velk\u00e9 ceny Monaka.<\/li>\n<li><strong>Synergie portfolia s ostatn\u00edmi domy LVMH, kter\u00e9<\/strong> jsou aktivn\u00ed o z\u00e1vodn\u00edch v\u00edkendech.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<section id=\"motorsport-dna\">\n<h2>DNA zna\u010dky TAG Heuer v motorsportu<\/h2>\n<p>Jen m\u00e1lo v\u00fdrobc\u016f hodinek m\u00e1 tak autentickou z\u00e1vodn\u00ed historii jako TAG Heuer. Modern\u00ed identita zna\u010dky je zako\u0159en\u011bna v chronografech p\u0159ipraven\u00fdch pro motorsport a odv\u00e1\u017en\u00e9m designu. <\/p>\n<ul>\n<li><strong>Heuer Carrera (1963):<\/strong> speci\u00e1ln\u011b zkonstruovan\u00fd chronograf inspirovan\u00fd zr\u00e1dnou trat\u00ed Carrera Panamericana, proslul\u00fd svou p\u0159ehlednost\u00ed a \u010ditelnost\u00ed.<\/li>\n<li><strong>Heuer Monaco (1969):<\/strong> jeden z prvn\u00edch automatick\u00fdch chronograf\u016f a prvn\u00ed vod\u011bodoln\u00fd \u010dtvercov\u00fd chronograf &#8211; zv\u011b\u010dn\u011bn\u00fd na <strong>z\u00e1p\u011bst\u00ed Steva McQueena v <em>Le Mans<\/em>.<\/strong><\/li>\n<li><strong>Sou\u010dasn\u00e9 vazby na F1:<\/strong> dlouholet\u00e1 partnerstv\u00ed se \u0161pi\u010dkov\u00fdmi t\u00fdmy a v\u00fdznamn\u00fdmi ud\u00e1lostmi a opakuj\u00edc\u00ed se speci\u00e1ln\u00ed edice, kter\u00e9 udr\u017euj\u00ed designov\u00e9 k\u00f3dy z\u00e1vod\u016f kulturn\u011b relevantn\u00ed.<\/li>\n<\/ul>\n<\/section>\n<section id=\"marketing-implications\">\n<h2>Marketingov\u00e9 d\u016fsledky pro s\u00e9rie, t\u00fdmy a luxusn\u00ed zbo\u017e\u00ed<\/h2>\n<p>P\u0159echod kategorie hodinek z \u00e9ry jedn\u00e9 zna\u010dky na<strong> model zalo\u017een\u00fd na portfoliu m\u00e1 n\u011bkolik d\u016fsledk\u016f<\/strong> pro z\u00fa\u010dastn\u011bn\u00e9 strany nap\u0159\u00ed\u010d cel\u00fdm v\u00fdb\u011bhem.<\/p>\n<h3>Portfoliov\u00e9 my\u0161len\u00ed povy\u0161uje sc\u00e9nu<\/h3>\n<p>Sjednocen\u00edm n\u011bkolika Maisons v r\u00e1mci jednotn\u00e9ho v\u00edcelet\u00e9ho pl\u00e1nu <strong>m\u016f\u017ee LVMH zorganizovat vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00ed z\u00e1\u017eitky<\/strong>: \u010dasom\u00edru, kter\u00e1 r\u00e1muje sout\u011b\u017e, slavnostn\u00ed okam\u017eiky na p\u00f3diu a pohostinnost, kter\u00e1 spl\u0148uje luxusn\u00ed o\u010dek\u00e1v\u00e1n\u00ed pr\u00e9miov\u00fdch host\u016f. V\u00fdsledkem je ucelen\u011bj\u0161\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a v\u011bt\u0161\u00ed schopnost \u0161k\u00e1lovat aktivace na r\u016fzn\u00fdch trz\u00edch. <\/p>\n<h3>IP ud\u00e1lost se st\u00e1v\u00e1 luxusn\u00ed platformou<\/h3>\n<p>Partnerstv\u00ed s titulem Monako je p\u0159\u00edkladem, jak prom\u011bnit historick\u00e9 z\u00e1vody v \u017eiv\u00e9 divadlo zna\u010dky. O\u010dek\u00e1vejte limitovan\u00e9 edice, v\u00fdstavy a z\u00e1\u017eitky z maloobchodn\u00edch prodejen, kter\u00e9 se budou v horizontu desetilet\u00ed roz\u0161i\u0159ovat. <\/p>\n<h3>Na t\u00fdmech st\u00e1le z\u00e1le\u017e\u00ed<\/h3>\n<p>Partnerstv\u00ed na \u00farovni seri\u00e1lu nenahrazuje sponzoring t\u00fdmu. Vytv\u00e1\u0159ej\u00ed jen z\u00e1zem\u00ed. Zna\u010dky i nad\u00e1le vyhled\u00e1vaj\u00ed t\u00fdmov\u00e1 aktiva pro technick\u00e9 slad\u011bn\u00ed, spoluvytv\u00e1\u0159en\u00ed produkt\u016f a vypr\u00e1v\u011bn\u00ed o v\u00fdkonech. Hlubok\u00e1 pr\u00e1ce TAG Heuer v gar\u00e1\u017ei &#8211; od anal\u00fdzy zast\u00e1vek v boxech a\u017e po edice \u0159\u00edzen\u00e9 jezdci &#8211; ukazuje, jak se hodnota zna\u010dky vytv\u00e1\u0159\u00ed ve voze i mimo n\u011bj.   <\/p>\n<h3>Pro Rolex: vyt\u0159\u00edben\u00e9 zam\u011b\u0159en\u00ed<\/h3>\n<p><strong>Odchod spole\u010dnosti Rolex ze seri\u00e1lov\u00e9 \u010dasom\u00edry nesni\u017euje jej\u00ed autoritu ve sportu.<\/strong>  D\u00edky z\u00e1kladn\u00edm vlastnostem v oblasti tenisu, golfu, jachtingu a kulturn\u00edch instituc\u00ed si spole\u010dnost Rolex udr\u017euje bezkonkuren\u010dn\u00ed dlouhodob\u00fd kapit\u00e1l. Desetilet\u00ed F1 st\u00e1le slou\u017e\u00ed jako p\u0159\u00edklad strategick\u00e9 vhodnosti a konzistence zna\u010dky. <\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Preciznost a presti\u017e ji\u017e dlouho definuj\u00ed vztah mezi sponzoringem Formule 1 a kvalitn\u00edm hodin\u00e1\u0159stv\u00edm. Po v\u00edce ne\u017e deseti letech, kdy byla ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem spole\u010dnost Rolex, se v roce 2025 otev\u00edr\u00e1 nov\u00e1 kapitola &#8211; TAG Heuer se vrac\u00ed na z\u00e1klad\u011b rozs\u00e1hl\u00e9 dohody s LVMH. Krom\u011b zm\u011bny loga na port\u00e1le tento krok m\u011bn\u00ed zp\u016fsob, jak\u00fdm se luxusn\u00ed [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":339899,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233,22380,20229],"tags":[],"class_list":["post-339920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1","category-sportovni-marketing-cs-2","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzorstv\u00ed hodinek F1: Od Rolex po TAG Heuer<\/title>\n<meta name=\"description\" content=\"\u00c9ra spole\u010dnosti Rolex jako ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de Formule 1 ustupuje n\u00e1vratu TAG Heuer v r\u00e1mci partnerstv\u00ed s LVMH. Co se m\u011bn\u00ed na trati i mimo ni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od Rolex k TAG Heuer: Jak se m\u011bn\u00ed sponzoring hodinek F1\" \/>\n<meta property=\"og:description\" content=\"\u00c9ra spole\u010dnosti Rolex jako ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de Formule 1 ustupuje n\u00e1vratu TAG Heuer v r\u00e1mci partnerstv\u00ed s LVMH. Co se m\u011bn\u00ed na trati i mimo ni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-daniel-smyth-83914874-10741544.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1919\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Od Rolex k TAG Heuer: Jak se m\u011bn\u00ed sponzoring hodinek F1\",\"datePublished\":\"2025-09-04T08:34:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/\"},\"wordCount\":1155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/pexels-daniel-smyth-83914874-10741544.jpg\",\"articleSection\":[\"Formule 1\",\"Formule1\",\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/\",\"name\":\"Sponzorstv\u00ed hodinek F1: Od Rolex po TAG Heuer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/pexels-daniel-smyth-83914874-10741544.jpg\",\"datePublished\":\"2025-09-04T08:34:32+00:00\",\"description\":\"\u00c9ra spole\u010dnosti Rolex jako ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de Formule 1 ustupuje n\u00e1vratu TAG Heuer v r\u00e1mci partnerstv\u00ed s LVMH. Co se m\u011bn\u00ed na trati i mimo ni.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/pexels-daniel-smyth-83914874-10741544.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/pexels-daniel-smyth-83914874-10741544.jpg\",\"width\":1919,\"height\":1080,\"caption\":\"Sponzoring hodinek F1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Od Rolex k TAG Heuer: Jak se m\u011bn\u00ed sponzoring hodinek F1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/silviaschweiger\\\/\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponzorstv\u00ed hodinek F1: Od Rolex po TAG Heuer","description":"\u00c9ra spole\u010dnosti Rolex jako ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de Formule 1 ustupuje n\u00e1vratu TAG Heuer v r\u00e1mci partnerstv\u00ed s LVMH. Co se m\u011bn\u00ed na trati i mimo ni.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/","og_locale":"cs_CZ","og_type":"article","og_title":"Od Rolex k TAG Heuer: Jak se m\u011bn\u00ed sponzoring hodinek F1","og_description":"\u00c9ra spole\u010dnosti Rolex jako ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de Formule 1 ustupuje n\u00e1vratu TAG Heuer v r\u00e1mci partnerstv\u00ed s LVMH. Co se m\u011bn\u00ed na trati i mimo ni.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1919,"height":1080,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-daniel-smyth-83914874-10741544.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Silvia Schweiger","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Od Rolex k TAG Heuer: Jak se m\u011bn\u00ed sponzoring hodinek F1","datePublished":"2025-09-04T08:34:32+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/"},"wordCount":1155,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-daniel-smyth-83914874-10741544.jpg","articleSection":["Formule 1","Formule1","Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/","url":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/","name":"Sponzorstv\u00ed hodinek F1: Od Rolex po TAG Heuer","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-daniel-smyth-83914874-10741544.jpg","datePublished":"2025-09-04T08:34:32+00:00","description":"\u00c9ra spole\u010dnosti Rolex jako ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de Formule 1 ustupuje n\u00e1vratu TAG Heuer v r\u00e1mci partnerstv\u00ed s LVMH. Co se m\u011bn\u00ed na trati i mimo ni.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-daniel-smyth-83914874-10741544.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/09\/pexels-daniel-smyth-83914874-10741544.jpg","width":1919,"height":1080,"caption":"Sponzoring hodinek F1"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/od-rolex-k-tag-heuer-jak-se-meni-sponzoring-hodinek-f1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Od Rolex k TAG Heuer: Jak se m\u011bn\u00ed sponzoring hodinek F1"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/cs\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/339920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=339920"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/339920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/339899"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=339920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=339920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=339920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}