{"id":341017,"date":"2025-12-03T10:46:08","date_gmt":"2025-12-03T09:46:08","guid":{"rendered":"https:\/\/rtrsports.com\/konkurenceschopnost-a-f1-klic-k-americkemu-trhu-i-mimo-nej\/"},"modified":"2025-12-03T10:46:08","modified_gmt":"2025-12-03T09:46:08","slug":"konkurenceschopnost-a-f1-klic-k-americkemu-trhu-i-mimo-nej","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/konkurenceschopnost-a-f1-klic-k-americkemu-trhu-i-mimo-nej\/","title":{"rendered":"Konkurenceschopnost a F1: kl\u00ed\u010d k americk\u00e9mu trhu i mimo n\u011bj"},"content":{"rendered":"

Velkolep\u00fd sprint trojice Piastri, Norris<\/strong> a Verstappen<\/strong> je skv\u011blou zpr\u00e1vou nejen pro fanou\u0161ky formule 1, ale i pro samotnou formuli 1, kter\u00e1 m\u016f\u017ee od velk\u00e9ho fin\u00e1le v Ab\u00fa Zab\u00ed<\/strong> op\u011bt o\u010dek\u00e1vat „monstr\u00f3zn\u00ed“ div\u00e1ckou n\u00e1v\u0161t\u011bvu a spokojen\u00e9 sponzory, zejm\u00e9na v z\u00e1mo\u0159\u00ed. Oba McLareny a Nizozemce p\u0159ij\u00ed\u017ed\u00ed do posledn\u00ed f\u00e1ze velmi dlouh\u00e9 sez\u00f3ny – 24 z\u00e1vod\u016f a 6 sprint\u016f – s rozd\u00edlem pouh\u00fdch 16 bod\u016f, co\u017e je mimo\u0159\u00e1dn\u00fd sportovn\u00ed v\u00fdsledek, kter\u00fd d\u011bl\u00e1 v\u00edkend v Emir\u00e1tech vzru\u0161uj\u00edc\u00edm a nep\u0159edv\u00eddateln\u00fdm. <\/p>\n

Sout\u011b\u017eivost jako kl\u00ed\u010dov\u00e1 hodnota sportovn\u00edho marketingu<\/h2>\n

La Konkurenceschopnost<\/strong> je jedn\u00edm ze sedmi parametr\u016f, kter\u00e9 sportovn\u00ed marketing pou\u017e\u00edv\u00e1 k porovn\u00e1v\u00e1n\u00ed sportovn\u00edch discipl\u00edn mezi sebou: popularita, udr\u017eitelnost,<\/strong> technologick\u00e1 \u00farove\u0148<\/strong> , spektakul\u00e1rnost, vyu\u017eitelnost<\/strong> a nesmlouvavost<\/strong> jsou dal\u0161\u00edmi \u0161esti parametry.<\/p>\n

Souhrnn\u011b lze \u0159\u00edci, \u017ee konkurenceschopnost<\/strong> v r\u00e1mci sportu je rozd\u00edl – o\u010dek\u00e1van\u00fd a n\u00e1sledn\u011b realizovan\u00fd -, kter\u00fd vznik\u00e1 mezi prvn\u00edm a druh\u00fdm m\u00edstem, a obecn\u011b p\u0159edv\u00eddatelnost kone\u010dn\u00e9ho v\u00fdsledku. Pro\u010d je to d\u016fle\u017eit\u00e9, je snadn\u00e9 pochopit: z\u00e1vody a \u0161ampion\u00e1ty, kter\u00e9 jsou obt\u00ed\u017en\u011b p\u0159edv\u00eddateln\u00e9 a jejich\u017e v\u00edt\u011bz je v\u017edy na v\u00e1\u017ek\u00e1ch, udr\u017euj\u00ed div\u00e1ky a z\u00fa\u010dastn\u011bn\u00e9 strany nalad\u011bn\u00e9 p\u0159ed obrazovkou a zapojen\u00e9 do komunika\u010dn\u00edch platforem. Naopak sez\u00f3ny uzav\u0159en\u00e9 s dostate\u010dn\u00fdm p\u0159edstihem nebo s v\u00edt\u011bzem, o n\u011bm\u017e se p\u00ed\u0161e ji\u017e v polovin\u011b roku, ub\u00edraj\u00ed turnaji \u010di mistrovstv\u00ed hodn\u011b na patosu a emocion\u00e1ln\u00edm n\u00e1boji. <\/p>\n

Na druhou stranu je konkurenceschopnost z\u0159ejm\u011b nejm\u00e9n\u011b tv\u00e1rn\u00fdm<\/strong> a konstruovateln\u00fdm prvkem ze v\u0161ech sedmi. Jestli\u017ee je nap\u0159\u00edklad mo\u017en\u00e9 zav\u00e9st opat\u0159en\u00ed ke zv\u00fd\u0161en\u00ed udr\u017eitelnosti nebo napl\u00e1novat strategie, kter\u00e9 ovlivn\u00ed vyu\u017eitelnost, je obt\u00ed\u017en\u00e9 naj\u00edt recepty na \u00fasp\u011bch, kter\u00e9 zajist\u00ed, \u017ee \u00farove\u0148 konkurence bude spravedliv\u00e1 a \u017ee konkurenti budou z hlediska v\u00fdkonnosti dob\u0159e vyrovnan\u00ed. <\/p>\n

Motoristick\u00fd sport,<\/strong> mimo\u0159\u00e1dn\u011b regulovan\u00fd soubor discipl\u00edn, se sna\u017e\u00ed pracovat na sportovn\u00edch a finan\u010dn\u00edch pravidlech<\/strong> (dobr\u00fdm p\u0159\u00edkladem je omezen\u00ed n\u00e1klad\u016f) ve snaze vytvo\u0159it „rovn\u00e9 podm\u00ednky pro v\u0161echny“ a ob\u010das p\u0159ehazovat karty pravidel<\/em>, jako se to stane v roce 2026 v p\u0159\u00edpad\u011b formule 1. To je d\u016fle\u017eit\u00e9 zejm\u00e9na p\u0159i pohledu na americk\u00fd trh, kter\u00fd je pro F1 potenci\u00e1ln\u011b obrovsk\u00fdm, ale zat\u00edm nezral\u00fdm trhem. <\/p>\n

Formule 1 a play-off: americk\u00e1 k\u0159i\u017eovatka<\/h2>\n

Nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee Ameri\u010dan\u00e9 v\u017edy kladli d\u016fraz na konkurenceschopnost ve sv\u00fdch sportovn\u00edch marketingov\u00fdch strategi\u00edch<\/strong> a prakticky ve v\u0161ech lig\u00e1ch fungovali pod n\u00e1kladov\u00fdm stropem – maxim\u00e1ln\u00edm limitem v\u00fddaj\u016f, kter\u00e9ho m\u016f\u017ee t\u00fdm dos\u00e1hnout, ne\u017e mu hroz\u00ed sankce – a do zna\u010dn\u00e9 m\u00edry p\u0159ijali za sv\u00e9 playoffs.<\/strong><\/p>\n

Ve skute\u010dnosti vznikla posez\u00f3nn\u00ed sout\u011b\u017e ve Spojen\u00fdch st\u00e1tech, kdy\u017e v roce 1932 zakon\u010dily dva t\u00fdmy N\u00e1rodn\u00ed fotbalov\u00e9 ligy z\u00e1kladn\u00ed \u010d\u00e1st se stejnou bilanc\u00ed v\u00edt\u011bzstv\u00ed a por\u00e1\u017eek a ob\u011b utk\u00e1n\u00ed skon\u010dila nerozhodn\u011b. NFL se tehdy rozhodla uspo\u0159\u00e1dat dal\u0161\u00ed z\u00e1pas mezi ob\u011bma t\u00fdmy, aby rozhodla o v\u00edt\u011bzi – nazvala ho „Play Off“. U ve\u0159ejnosti to m\u011blo mimo\u0159\u00e1dn\u00fd \u00fasp\u011bch a brzy se zjistilo, \u017ee tento nov\u00fd vzorec je v\u00fdjime\u010dn\u00fd n\u00e1pad, kter\u00fd se po zdokonalen\u00ed a zopakov\u00e1n\u00ed mus\u00ed uv\u00e1d\u011bt do hry ka\u017ed\u00fd rok. <\/p>\n

NFL, MLB, NBA, MLS, NHL<\/strong> a mnoho dal\u0161\u00edch hv\u011bzdn\u00fdch turnaj\u016f t\u00e9m\u011b\u0159 v\u017edy p\u0159ijalo tento syst\u00e9m pro vyhl\u00e1\u0161en\u00ed v\u00edt\u011bze roku, stejn\u011b jako je tomu v Evrop\u011b ve sportech, jako je volejbal, basketbal a dokonce i n\u011bkter\u00e9 fotbalov\u00e9 ligy. Dokonce i v nejpopul\u00e1rn\u011bj\u0161\u00edm americk\u00e9m motoristick\u00e9m sportu NASCAR<\/strong> n\u00e1sleduje po z\u00e1kladn\u00ed \u010d\u00e1sti s\u00e9rie sedmi z\u00e1vod\u016f play-off, kter\u00e9 rozhoduj\u00ed o v\u00edt\u011bzi \u0161ampion\u00e1tu. <\/p>\n

Proto nep\u0159ekvap\u00ed, \u017ee to byl pr\u00e1v\u011b Greg Maffei<\/strong>, americk\u00fd gener\u00e1ln\u00ed \u0159editel spole\u010dnosti<\/strong> Liberty Media<\/strong>, kdo na ja\u0159e 2024 prov\u011btral playoff Formule 1 podobn\u011b jako \u0161ampion\u00e1t automobilov\u00fdch sout\u011b\u017e\u00ed. Navrhoval 20 z\u00e1vod\u016f z\u00e1kladn\u00ed \u010d\u00e1sti a 4 z\u00e1vody play-off mezi deseti nejlep\u0161\u00edmi jezdci, i kdy\u017e s v\u011bdom\u00edm, \u017ee takov\u00fd ot\u0159es bude vy\u017eadovat \u010das, trp\u011blivost a spoustu pr\u00e1ce. <\/p>\n

Co o\u010dek\u00e1vaj\u00ed sponzo\u0159i a investo\u0159i<\/h2>\n

A\u010dkoli se doposud ned\u00e1 p\u0159edpokl\u00e1dat, \u017ee by nejvy\u0161\u0161\u00ed \u0161ampion\u00e1t \u010dty\u0159kolek na sv\u011bt\u011b zm\u011bnil metodiku ud\u011blov\u00e1n\u00ed z\u00e1v\u011bre\u010dn\u00e9 trofeje, je jist\u00e9, \u017ee tak glob\u00e1ln\u00ed a neust\u00e1le se m\u011bn\u00edc\u00ed sport, jak\u00fdm je Formule 1, mus\u00ed naj\u00edt zp\u016fsob, jak udr\u017eet vysok\u00fd z\u00e1jem po cel\u00fd rok<\/strong> pro r\u016fzn\u00e9 div\u00e1ky, sponzory a zainteresovan\u00e9 strany s r\u016fzn\u00fdmi o\u010dek\u00e1v\u00e1n\u00edmi.<\/p>\n

Kdy\u017e to hodn\u011b zjednodu\u0161\u00edme, je pravda, \u017ee evropsk\u00fd s\u00e1zka\u0159 je zvykl\u00fd sledovat sez\u00f3ny Premier League<\/strong>, Serie A<\/strong> nebo La Ligy<\/strong>, ale je tak\u00e9 pravda, \u017ee jeho americk\u00fd (ale v mnoha p\u0159\u00edpadech i asijsk\u00fd) prot\u011bj\u0161ek o\u010dek\u00e1v\u00e1, \u017ee se o osudu sez\u00f3ny rozhodne a\u017e v posledn\u00edm kole mistrovstv\u00ed sv\u011bta. Mnoz\u00ed, zvykl\u00ed na fin\u00e1le NBA, Stanley Cupu, SuperBowlu a Sv\u011btov\u00e9 s\u00e9rie, jen t\u011b\u017eko ch\u00e1pou, co se d\u011bje se sportem pot\u00e9, co je v\u00edt\u011bz ozn\u00e1men \u010dty\u0159i z\u00e1vody p\u0159edem, jako se to stalo Marcu Marquezovi<\/strong> a MotoGP<\/strong>. <\/p>\n

Ani v tomto p\u0159\u00edpad\u011b nelze s jistotou \u0159\u00eddit pr\u016fb\u011bh sez\u00f3ny, ani\u017e by to ovlivnilo jednu z hlavn\u00edch slo\u017eek samotn\u00e9ho sportovn\u00edho produktu, toti\u017e nep\u0159edv\u00eddatelnost. P\u0159esto je jist\u00e9, \u017ee to, co se Formuli 1 v posledn\u00edch letech poda\u0159ilo, je mal\u00fdm mistrovsk\u00fdm d\u00edlem marketingu a strategie a tak\u00e9 dal\u0161\u00edm nehor\u00e1zn\u00fdm d\u016fkazem toho, \u017ee skupina Liberty Media<\/strong> v\u00ed, co d\u011bl\u00e1, a m\u00e1 v \u00famyslu udr\u017eet kormidlo v dohledn\u00e9 budoucnosti v p\u0159\u00edm\u00e9m sm\u011bru. Vnucuj\u00edc\u00ed se zm\u011bna p\u0159edpis\u016f, kter\u00e1 n\u00e1s \u010dek\u00e1 od roku 2026, le\u017e\u00ed pr\u00e1v\u011b v t\u00e9to r\u00fdze a klade p\u0159\u00edmo na st\u016fl konkurenceschopnosti dv\u011b \u00fast\u0159edn\u00ed t\u00e9mata: v\u0161eobecnou revoluci pravidel, kter\u00e1 v\u00edcem\u00e9n\u011b za\u010d\u00edn\u00e1 v\u0161echny od nuly, a novou generaci men\u0161\u00edch a agiln\u011bj\u0161\u00edch voz\u016f, kter\u00e9 by se m\u011bly vyhnout vl\u00e1\u010dk\u016fm ve stylu Monte Carla. <\/p>\n

Riziko nadm\u011brn\u00e9 manipulace<\/h2>\n

Odvr\u00e1cenou stranou mince t\u00e9m\u011b\u0159 obsedantn\u00ed snahy o sout\u011b\u017eivost a pod\u00edvanou je nutn\u011b nadm\u011brn\u00e1 manipulace se sportem, kter\u00e1 ohro\u017euje jeho d\u016fv\u011bryhodnost a autenticitu. V podstat\u011b je sice dobr\u00e9 sna\u017eit se o to, aby produkt z\u016fstal zaj\u00edmav\u00fd, ale nelze jej zkreslovat do t\u00e9 m\u00edry, aby se dlouholet\u00fdm fanou\u0161k\u016fm zd\u00e1l neuv\u011b\u0159iteln\u00fd. Pr\u00e1v\u011b na tom trv\u00e1 \u0159ada rozhovor\u016f o povinn\u00fdch zast\u00e1vk\u00e1ch v boxech<\/strong>, aktivn\u00ed aerodynamice<\/strong> , DRS,<\/strong> programovan\u00fdch zm\u011bn\u00e1ch sm\u011bs\u00ed<\/strong> a \u010detn\u00fdch regula\u010dn\u00edch a technologick\u00fdch novink\u00e1ch, kter\u00e9 byly provedeny s c\u00edlem zv\u00fd\u0161it po\u010det mo\u017en\u00fdch p\u0159edj\u00ed\u017ed\u011bn\u00ed a pokusit se oko\u0159enit sout\u011b\u017e. <\/p>\n

Tato hranice je tenk\u00e1 a je op\u011bt naroubov\u00e1na na rozhoduj\u00edc\u00ed marketingov\u00e9 t\u00e9ma, kter\u00fdm je positioning. Je lep\u0161\u00ed p\u0159iklonit se k tradicionalistick\u00e9 formuli 1 pro kompetentn\u00ed gar\u00e1\u017eisty, nebo k racion\u00e1ln\u011bj\u0161\u00edmu, vzru\u0161uj\u00edc\u00edmu a neust\u00e1le se prom\u011b\u0148uj\u00edc\u00edmu sportu? Odpov\u011b\u010f pravd\u011bpodobn\u011b le\u017e\u00ed n\u011bkde uprost\u0159ed, i kdy\u017e – a Ameri\u010dan\u00e9 to dob\u0159e v\u011bd\u00ed – b\u00fdt v t\u011bchto ot\u00e1zk\u00e1ch salomonn\u00ed se nemus\u00ed v\u017edy uk\u00e1zat jako nejlep\u0161\u00ed rozhodnut\u00ed. <\/p>\n

Nikdy tak vysoko<\/h2>\n

Kdy\u017e na chv\u00edli pomineme teorii – i kdy\u017e je nyn\u00ed jasn\u00e9, \u017ee proces sportovn\u00edho managementu, kter\u00fd spole\u010dnost Liberty pou\u017eila ve Formuli 1, m\u00e1 mimo\u0159\u00e1dn\u00fd rozsah a hloubku -, jsme z marketingov\u00e9ho a sportovn\u00edho hlediska sv\u011bdky dokonal\u00e9ho a jedine\u010dn\u00e9ho uspo\u0159\u00e1d\u00e1n\u00ed planet. Formuli 1, kter\u00e1<\/strong> nikdy nebyla tak bohat\u00e1 a tak popul\u00e1rn\u00ed, se poda\u0159il historick\u00fd \u00fasp\u011bch – p\u0159en\u00e9st trofej pro jezdce do z\u00e1v\u011bre\u010dn\u00e9ho kola \u0161ampion\u00e1tu a soust\u0159edit do jedin\u00e9ho sportovn\u00edho okam\u017eiku ve\u0161kerou s\u00edlu, kterou \u0161ampion\u00e1t v tomto historick\u00e9m okam\u017eiku zt\u011bles\u0148uje. Ab\u00fa Zab\u00ed je velk\u00fdm okam\u017eikem pro motoristick\u00fd sport, ale tak\u00e9 vynikaj\u00edc\u00ed p\u0159\u00edpadovou studi\u00ed cesty, kter\u00e1 za\u010dala v lednu 2017 a kter\u00e1 dnes mo\u017en\u00e1 nach\u00e1z\u00ed sv\u016fj zenit. <\/p>\n","protected":false},"excerpt":{"rendered":"

Velkolep\u00fd sprint trojice Piastri, Norris a Verstappen je skv\u011blou zpr\u00e1vou nejen pro fanou\u0161ky formule 1, ale i pro samotnou formuli 1, kter\u00e1 m\u016f\u017ee od velk\u00e9ho fin\u00e1le v Ab\u00fa Zab\u00ed op\u011bt o\u010dek\u00e1vat „monstr\u00f3zn\u00ed“ div\u00e1ckou n\u00e1v\u0161t\u011bvu a spokojen\u00e9 sponzory, zejm\u00e9na v z\u00e1mo\u0159\u00ed. Oba McLareny a Nizozemce p\u0159ij\u00ed\u017ed\u00ed do posledn\u00ed f\u00e1ze velmi dlouh\u00e9 sez\u00f3ny – 24 z\u00e1vod\u016f a […]<\/p>\n","protected":false},"author":2,"featured_media":300575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-341017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKonkurenceschopnost a F1: kl\u00ed\u010d k americk\u00e9mu trhu i mimo n\u011bj<\/title>\n<meta name=\"description\" content=\"Konkurenceschopnost je jedn\u00edm ze sedmi parametr\u016f, kter\u00e9 sportovn\u00ed marketing pou\u017e\u00edv\u00e1 k porovn\u00e1v\u00e1n\u00ed sportovn\u00edch discipl\u00edn mezi sebou.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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