{"id":341605,"date":"2026-02-03T08:27:59","date_gmt":"2026-02-03T07:27:59","guid":{"rendered":"https:\/\/rtrsports.com\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/"},"modified":"2026-05-20T10:19:00","modified_gmt":"2026-05-20T08:19:00","slug":"titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/","title":{"rendered":"Ka\u017ed\u00fd titul\u00e1rn\u00ed sponzor F1 pro sez\u00f3nu 2026: \u00dapln\u00fd seznam, hodnoty smluv a jejich platba"},"content":{"rendered":"

Sez\u00f3na Formule 1 v roce 2026 p\u0159edstavuje nejv\u00fdznamn\u011bj\u0161\u00ed technickou zm\u011bnu za posledn\u00edch deset let – nov\u00e9 p\u0159edpisy pro pohonn\u00e9 jednotky, nov\u00fd v\u00fdrobce na startovn\u00edm ro\u0161tu a komer\u010dn\u00ed trh, kter\u00fd poprv\u00e9 p\u0159ekro\u010dil hranici 3 miliard dolar\u016f. Mapa titul\u00e1rn\u00edch sponzor\u016f t\u00fdm\u016f F1 v roce 2026 na tomto pozad\u00ed vypov\u00edd\u00e1 o tom, kter\u00e1 odv\u011btv\u00ed jsou ochotna zaplatit za nejsledovan\u011bj\u0161\u00ed motoristickou platformu na sv\u011bt\u011b nejv\u00edce a pro\u010d. <\/p>\n

Spole\u010dnost RTR Sports Marketing pracovala jako sponzorsk\u00e1 agentura F1<\/b><\/a> od roku 1995 a uzav\u00edr\u00e1 smlouvy o jmenovit\u00fdch pr\u00e1vech a partnerstv\u00ed pro zna\u010dky na v\u0161ech \u00farovn\u00edch startovn\u00edho pole. Tento pr\u016fvodce shroma\u017e\u010fuje v\u0161echny potvrzen\u00e9 a nahl\u00e1\u0161en\u00e9 titulov\u00e9 sponzorsk\u00e9 smlouvy na startovn\u00edm ro\u0161tu pro rok 2026, hodnoty smluv, pokud byly zve\u0159ejn\u011bny, a obchodn\u00ed logiku ka\u017ed\u00e9ho partnerstv\u00ed. <\/p>\n

Sponzo\u0159i titulu F1 pro rok 2026 – stru\u010dn\u00e1 referen\u010dn\u00ed tabulka<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
T\u00fdm<\/b><\/th>\nOfici\u00e1ln\u00ed n\u00e1zev 2026<\/b><\/th>\nTituln\u00ed sponzor<\/b><\/th>\nSektor<\/b><\/th>\nEst. Ro\u010dn\u00ed hodnota <\/b><\/th>\n<\/tr>\n<\/thead>\n
Oracle Red Bull Racing<\/b><\/td>\nOracle Red Bull Racing<\/td>\nOracle<\/td>\nPodnikov\u00e1 technologie<\/td>\n110 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\n<\/tr>\n
Scuderia Ferrari HP<\/b><\/td>\nScuderia Ferrari HP<\/td>\nHP<\/td>\nTechnologie<\/td>\n100 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\n<\/tr>\n
T\u00fdm McLaren Mastercard F1<\/b><\/td>\nMcLaren Mastercard Formula 1 Team<\/td>\nMastercard<\/td>\nFinan\u010dn\u00ed slu\u017eby<\/td>\n90 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\n<\/tr>\n
T\u00fdm Mercedes-AMG Petronas F1<\/b><\/td>\nMercedes-AMG Petronas Formula One Team<\/td>\nPetronas<\/td>\nEnergy<\/td>\n~80 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\n<\/tr>\n
T\u00fdm Aramco Aston Martin F1<\/b><\/td>\nAston Martin Aramco Formula One Team<\/td>\nAramco<\/td>\nEnergy<\/td>\n~75 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\n<\/tr>\n
Revolut Audi F1 Team<\/b><\/td>\nAudi Formula 1 Team<\/td>\nRevolut<\/td>\nFintech<\/td>\n~75 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\n<\/tr>\n
T\u00fdm BWT Alpine F1<\/b><\/td>\nT\u00fdm BWT Alpine F1<\/td>\nBWT<\/td>\nVodn\u00ed technologie<\/td>\nNezve\u0159ejn\u011bno<\/b><\/td>\n<\/tr>\n
Williams Atlassian Racing<\/b><\/td>\nWilliams Racing<\/td>\nAtlassian<\/td>\nSoftware \/ SaaS<\/td>\n~$25-35M\/rok<\/b><\/td>\n<\/tr>\n
TGR Haas F1 Team<\/b><\/td>\nTGR Haas Formula 1 Team<\/td>\nToyota Gazoo Racing<\/td>\nAutomobilov\u00fd pr\u016fmysl<\/td>\nNezve\u0159ejn\u011bno<\/b><\/td>\n<\/tr>\n
Aplikace Visa Cash Racing Bulls<\/b><\/td>\nAplikace Visa Cash Racing Bulls<\/td>\nAplikace Visa \/ Cash<\/td>\nFinan\u010dn\u00ed slu\u017eby<\/td>\nNezve\u0159ejn\u011bno<\/b><\/td>\n<\/tr>\n
T\u00fdm Cadillac F1<\/b><\/td>\nT\u00fdm Cadillac Formule 1<\/td>\n\u017d\u00e1dn\u00fd nepotvrzen<\/td>\n–<\/td>\n–<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Zdroj: Potvrzen\u00e9 \u00fadaje: RacingNews365 (b\u0159ezen 2026). Tilda (~) ozna\u010duje odhady odv\u011btv\u00ed. Odhady spole\u010dnosti Atlassian od spole\u010dnosti Relo Metrics \/ Ampere Analysis. <\/i><\/p>\n

Co je titul\u00e1rn\u00ed sponzor ve Formuli 1?<\/b><\/h2>\n

Titul\u00e1rn\u00ed sponzor ve Formuli 1 je zna\u010dka, kter\u00e1 plat\u00ed za pr\u00e1va na pojmenov\u00e1n\u00ed – jej\u00ed jm\u00e9no je form\u00e1ln\u011b za\u010dlen\u011bno do ofici\u00e1ln\u00ed komer\u010dn\u00ed identity t\u00fdmu. Ze v\u0161ech typ\u016f sponzoringu v motorsportu<\/b><\/a> jsou pr\u00e1va na pojmenov\u00e1n\u00ed na vrcholu pyramidy pr\u00e1v. Oracle Red Bull Racing, Scuderia Ferrari HP, McLaren Mastercard Formula 1 Team: to nejsou n\u00e1zvy marketingov\u00fdch kampan\u00ed, ale pr\u00e1vn\u00ed ozna\u010den\u00ed, pod kter\u00fdmi t\u00fdmy vstupuj\u00ed do \u0161ampion\u00e1tu, objevuj\u00ed se v dokumentaci FIA a jsou zmi\u0148ov\u00e1ny v ka\u017ed\u00e9m vys\u00edl\u00e1n\u00ed, tiskov\u00e9 zpr\u00e1v\u011b a koment\u00e1\u0159i v pr\u016fb\u011bhu cel\u00e9 sez\u00f3ny. <\/p>\n

Titul\u00e1rn\u00ed sponzo\u0159i z\u00edsk\u00e1vaj\u00ed nej\u0161ir\u0161\u00ed bal\u00edk pr\u00e1v, jak\u00fd je ve Formuli 1 k dispozici. Zna\u010dka se objevuje v ofici\u00e1ln\u00edm n\u00e1zvu t\u00fdmu, zauj\u00edm\u00e1 nejfrekventovan\u011bj\u0161\u00ed pozice na livreji vozu, objevuje se na kombin\u00e9z\u00e1ch a helm\u00e1ch jezdc\u016f a je p\u0159\u00edtomna ve v\u0161ech ofici\u00e1ln\u00edch komunika\u010dn\u00edch materi\u00e1lech t\u00fdmu, soci\u00e1ln\u00edch m\u00e9di\u00edch a digit\u00e1ln\u00edch kan\u00e1lech. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f dohoda zahrnuje exkluzivitu v dan\u00e9 kategorii – \u017e\u00e1dn\u00fd konkurent v produktov\u00e9 vertik\u00e1le titul\u00e1rn\u00edho sponzora si nem\u016f\u017ee koupit pr\u00e1va u stejn\u00e9ho t\u00fdmu – a pokro\u010dilou B2B hospitality a aktiva\u010dn\u00ed platformu, kter\u00e1 jde daleko za r\u00e1mec reklamn\u00ed expozice. <\/p>\n

\u010ct\u011bte v\u00edce : V\u00fdhody sponzoringu v motoristick\u00e9m sportu<\/a><\/p>\n

Rozd\u00edl mezi titul\u00e1rn\u00edm a hlavn\u00edm sponzorem spo\u010d\u00edv\u00e1 v hloubce integrace. Hlavn\u00ed sponzor m\u016f\u017ee m\u00edt pr\u00e9miov\u00e9 um\u00edst\u011bn\u00ed vozu; pouze titul\u00e1rn\u00ed sponzor se pod\u00edl\u00ed na ve\u0159ejn\u00e9 identit\u011b t\u00fdmu. Jedn\u00e1 se o budov\u00e1n\u00ed zna\u010dky na nejvy\u0161\u0161\u00ed sportovn\u00ed \u00farovni, p\u0159ed zraky 827 milion\u016f fanou\u0161k\u016f ve 180 zem\u00edch, b\u011bhem 24 z\u00e1vodn\u00edch v\u00edkend\u016f v sez\u00f3n\u011b. Komer\u010dn\u00ed logika, kter\u00e1 \u010din\u00ed z partner\u016f F1 pro rok 2026 jedny z nejsout\u011b\u017en\u011bj\u0161\u00edch aktiv v glob\u00e1ln\u00edm marketingu, je jednoduch\u00e1: k dispozici je jich pouze 11 a popt\u00e1vka nikdy nebyla vy\u0161\u0161\u00ed. <\/p>\n

Hlub\u0161\u00ed pohled na jak funguje sponzoring v motorsportu<\/b><\/a> na smluvn\u00ed \u00farovni – od soupisu pr\u00e1v po aktiva\u010dn\u00ed dolo\u017eky – jsou mechanismy konzistentn\u00ed nap\u0159\u00ed\u010d seri\u00e1ly, ale rozsah na \u00farovni titul\u016f F1 je jedine\u010dn\u00fd.<\/p>\n

Ka\u017ed\u00fd t\u00fdm F1 pro rok 2026 a jeho titul\u00e1rn\u00ed sponzor<\/b><\/h2>\n

Kompletn\u00ed p\u0159ehled sponzor\u016f t\u00fdm\u016f F1 v roce 2026 s uveden\u00edm kontextu smluv a potvrzen\u00fdch hodnot, pokud byly zve\u0159ejn\u011bny.<\/p>\n

Oracle Red Bull Racing – nejcenn\u011bj\u0161\u00ed smlouva na gridu<\/b><\/h3>\n

Spolupr\u00e1ce spole\u010dnosti Oracle s Red Bull Racing za\u010dala v roce 2021 a v roce 2022 se stala plnohodnotn\u00fdm partnerstv\u00edm. P\u0159ed sez\u00f3nou 2026 ob\u011b organizace ozn\u00e1mily v\u00edcelet\u00e9 prodlou\u017een\u00ed smlouvy, p\u0159i\u010dem\u017e zdroje serveru RacingNews365 potvrdily, \u017ee smlouva m\u00e1 nyn\u00ed hodnotu p\u0159ibli\u017en\u011b 110 milion\u016f dolar\u016f ro\u010dn\u011b, co\u017e je nejvy\u0161\u0161\u00ed \u010d\u00e1stka titulov\u00e9ho sponzorstv\u00ed na startovn\u00edm ro\u0161tu Formule 1 pro rok 2026, p\u0159ed HP u Ferrari (100 milion\u016f dolar\u016f) a Mastercard u McLarenu (90 milion\u016f dolar\u016f). <\/p>\n

P\u0159\u00edtomnost spole\u010dnosti Oracle nen\u00ed uspo\u0159\u00e1d\u00e1n\u00edm loga. Oracle Cloud Infrastructure (OCI) je sou\u010d\u00e1st\u00ed in\u017een\u00fdrsk\u00fdch operac\u00ed spole\u010dnosti Red Bull: aerodynamick\u00e9 simulace, v\u00fdpo\u010dty z\u00e1vodn\u00ed strategie, anal\u00fdza dat v re\u00e1ln\u00e9m \u010dase a v\u00fdvoj hybridn\u00ed pohonn\u00e9 jednotky Red Bull Ford Powertrains 2026 prob\u00edhaj\u00ed prost\u0159ednictv\u00edm platforem Oracle. Sou\u010d\u00e1st\u00ed roz\u0161\u00ed\u0159en\u00ed 2026 je tak\u00e9 nov\u00fd strategick\u00fd agent poh\u00e1n\u011bn\u00fd um\u011blou inteligenc\u00ed, kter\u00fd je navr\u017een tak, aby spolupracoval se z\u00e1vodn\u00edmi in\u017een\u00fdry p\u0159i rozhodov\u00e1n\u00ed b\u011bhem z\u00e1vod\u016f. Jedn\u00e1 se o provozn\u011b nejintegrovan\u011bj\u0161\u00ed titul\u00e1rn\u00ed sponzorstv\u00ed v historii Formule 1 – co\u017e vysv\u011btluje jak ocen\u011bn\u00ed, tak ochotu spole\u010dnosti Oracle prodlou\u017eit smlouvu a\u017e do sez\u00f3ny, v n\u00ed\u017e Red Bull neobh\u00e1jil titul \u0161ampiona mezi konstrukt\u00e9ry. (Zdroj: Ofici\u00e1ln\u00ed tiskov\u00e1 zpr\u00e1va Oracle\/Red Bull, 26. \u00fanora 2026; RacingNews365, b\u0159ezen 2026). <\/p>\n

110 milion\u016f dolar\u016f ro\u010dn\u011b – Oracle \/ Red Bull Racing. Nejvy\u0161\u0161\u00ed potvrzen\u00e1 \u010d\u00e1stka titul\u00e1rn\u00edho sponzora na startovn\u00edm ro\u0161tu F1 v roce 2026. Zdroj: Zdroj: RacingNews365, b\u0159ezen 2026. <\/b><\/p>\n

Scuderia Ferrari HP – technologie se potk\u00e1v\u00e1 s d\u011bdictv\u00edm<\/b><\/h3>\n

V\u00edcelet\u00e9 partnerstv\u00ed spole\u010dnosti HP se Scuderi\u00ed Ferrari, kter\u00e9 bylo zavedeno v roce 2024 a prodlou\u017eeno do roku 2026, je potvrzeno na p\u0159ibli\u017en\u011b 100 milion\u016f dolar\u016f ro\u010dn\u011b, co\u017e je druh\u00e1 nejvy\u0161\u0161\u00ed smlouva na startovn\u00edm ro\u0161tu. Partnerstv\u00ed p\u0159edstavuje jak technologickou integraci, tak i dohodu o jmenn\u00fdch pr\u00e1vech: Spole\u010dnost HP dod\u00e1v\u00e1 vysoce v\u00fdkonnou v\u00fdpo\u010detn\u00ed infrastrukturu a pr\u00e1va na spole\u010dnou zna\u010dku spot\u0159ebn\u00ed elektroniky, p\u0159i\u010dem\u017e v\u00fdpo\u010detn\u00ed hardware HP podporuje t\u00fdmovou konstruk\u010dn\u00ed a simula\u010dn\u00ed pr\u00e1ci v Maranellu. <\/p>\n

Kombinace celosv\u011btov\u00e9ho v\u00fdznamu zna\u010dky Ferrari a produktov\u00e9ho portfolia spole\u010dnosti HP vytv\u00e1\u0159\u00ed mimo\u0159\u00e1dn\u011b silnou co-brandingovou platformu. Ferrari je trvale \u0159azeno mezi nejzn\u00e1m\u011bj\u0161\u00ed zna\u010dky sv\u011bta; p\u0159\u00edtomnost HP na pravd\u011bpodobn\u011b nejslavn\u011bj\u0161\u00edm automobilu v motorsportu p\u0159in\u00e1\u0161\u00ed zviditeln\u011bn\u00ed sm\u011brem ke spot\u0159ebitel\u016fm, kter\u00e9mu se \u017e\u00e1dn\u00e1 jin\u00e1 technologick\u00e1 spole\u010dnost v s\u00edti na stejn\u00e9 hodnotov\u00e9 \u00farovni nem\u016f\u017ee rovnat. (Zdroj: RacingNews365, b\u0159ezen 2026.) <\/p>\n

T\u00fdm McLaren Mastercard Formule 1 – nov\u00e1 \u00e9ra fintech v F1<\/b><\/h3>\n

Partnerstv\u00ed Mastercard s McLarenem, kter\u00e9 vstoupilo v platnost v sez\u00f3n\u011b 2026, m\u00e1 hodnotu p\u0159ibli\u017en\u011b 90 milion\u016f dolar\u016f ro\u010dn\u011b – jedn\u00e1 se o nejv\u011bt\u0161\u00ed sponzorstv\u00ed finan\u010dn\u00edch slu\u017eeb v historii Formule 1 a je to poprv\u00e9, kdy platebn\u00ed zna\u010dka z\u00edskala pr\u00e1va na jm\u00e9no pro \u0161pi\u010dkov\u00fd t\u00fdm. McLaren m\u00e1 v\u00edce ne\u017e 55 aktivn\u00edch sponzor\u016f, co\u017e je nejv\u00edce na startovn\u00edm ro\u0161tu, tak\u017ee titul Mastercard je z\u00e1m\u011brn\u00fdm sign\u00e1lem obchodn\u00edho prvenstv\u00ed v mimo\u0159\u00e1dn\u011b p\u0159epln\u011bn\u00e9m portfoliu. <\/p>\n

Struktura dohody se soust\u0159ed\u00ed na glob\u00e1ln\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f o zna\u010dce, pr\u00e1va na zapojen\u00ed fanou\u0161k\u016f a z\u00e1\u017eitkov\u00e9 aktivity. aktivaci sportovn\u00edho sponzoringu<\/b><\/a> v r\u00e1mci celosv\u011btov\u00e9ho publika spole\u010dnosti McLaren. Exkluzivita kategorie ve vertik\u00e1le plateb je rozhoduj\u00edc\u00ed slo\u017ekou – \u017e\u00e1dn\u00fd konkuren\u010dn\u00ed syst\u00e9m karet nem\u00e1 p\u0159\u00edstup ke srovnateln\u00e9mu invent\u00e1\u0159i F1 s t\u00fdmem, kter\u00fd se \u00fa\u010dastn\u00ed \u0161ampion\u00e1tu. (Zdroj: RacingNews365, b\u0159ezen 2026.) <\/p>\n

Mercedes-AMG Petronas Formula One Team – partnerstv\u00ed s Benchmarkem<\/b><\/h3>\n

Petronas je titul\u00e1rn\u00edm partnerem Mercedesu-AMG od roku 2010, co\u017e je nejd\u00e9le trvaj\u00edc\u00ed spolupr\u00e1ce v oblasti jmenn\u00fdch pr\u00e1v v sou\u010dasn\u00e9 dob\u011b. Odhadovan\u00e1 ro\u010dn\u00ed hodnota p\u0159ibli\u017en\u011b 80 milion\u016f dolar\u016f odr\u00e1\u017e\u00ed partnerstv\u00ed zalo\u017een\u00e9 na skute\u010dn\u00e9 technick\u00e9 integraci: Technologie paliv a maziv spole\u010dnosti Petronas jsou vyv\u00edjeny ve spolupr\u00e1ci s programem pohonn\u00fdch jednotek Mercedes, \u010d\u00edm\u017e vznik\u00e1 funk\u010dn\u00ed z\u00e1vislost, kter\u00e1 p\u0159esahuje spojen\u00ed se zna\u010dkou. Jedn\u00e1 se o pr\u016fmyslov\u00fd odhad, nikoli o ve\u0159ejn\u011b potvrzenou \u010d\u00e1stku. (Zdroj: zdroje z paddocku RacingNews365, b\u0159ezen 2026.) <\/p>\n

Aston Martin Aramco Formula One Team – Energie a kapit\u00e1l<\/b><\/h3>\n

Partnerstv\u00ed spole\u010dnosti Aramco s Aston Martinem se odhaduje na p\u0159ibli\u017en\u011b 75 milion\u016f dolar\u016f ro\u010dn\u011b a obsahuje struktur\u00e1ln\u00ed prvek, kter\u00fd jej odli\u0161uje od v\u011bt\u0161iny smluv o titulu F1: dohoda \u00fadajn\u011b zahrnuje 10% opci na pod\u00edl spole\u010dnosti Aramco, co\u017e odr\u00e1\u017e\u00ed roz\u0161i\u0159uj\u00edc\u00ed se investi\u010dn\u00ed strategii Sa\u00fadsk\u00e9 Ar\u00e1bie v oblasti motorsportu. Dohoda posiluje pozici spole\u010dnosti Aramco jako ofici\u00e1ln\u00edho palivov\u00e9ho partnera F1 na \u00farovni \u0161ampion\u00e1tu a z\u00e1rove\u0148 poskytuje spole\u010dnosti Aston Martin obchodn\u00ed stabilitu pro realizaci dlouhodob\u00fdch ambic\u00ed tov\u00e1rn\u00edho t\u00fdmu. (Zdroj: zdroje z paddocku RacingNews365, b\u0159ezen 2026.) <\/p>\n

T\u00fdm Audi Formule 1 a Revolut – Fintech zakotvuje nov\u00e9ho \u00fa\u010dastn\u00edka na trhu<\/b><\/h3>\n

Partnerstv\u00ed Revolutu s Audi F1, jeho\u017e hodnota se odhaduje na 75 milion\u016f dolar\u016f ro\u010dn\u011b, je jednou ze strategicky nejzaj\u00edmav\u011bj\u0161\u00edch dohod sez\u00f3ny 2026. Revolut – jedna z nejhodnotn\u011bj\u0161\u00edch evropsk\u00fdch fintech spole\u010dnost\u00ed – se rozhodl zakotvit sv\u016fj debut v motoristick\u00e9m sportu u v\u00fdrobce, kter\u00fd m\u00e1 za sebou prvn\u00ed kompletn\u00ed sez\u00f3nu F1, m\u00edsto aby zaplatil pr\u00e9mii nutnou pro spojen\u00ed se zaveden\u00fdm t\u00fdmem z prvn\u00ed trojky. Partnerstv\u00ed se zam\u011b\u0159uje na mlad\u0161\u00ed, digit\u00e1ln\u011b orientovan\u00e9 publikum, kter\u00e9 se p\u0159esn\u011b shoduje se z\u00e1kaznickou z\u00e1kladnou spole\u010dnosti Revolut, a stav\u00ed ob\u011b zna\u010dky do role vyzyvatel\u016f ve sv\u00fdch oborech. (Zdroj: zdroje z paddocku RacingNews365, b\u0159ezen 2026.) <\/p>\n

T\u00fdm BWT Alpine F1 – dlouholet\u00e1 p\u0159\u00edtomnost vodn\u00edch technologi\u00ed v F1<\/b><\/h3>\n

Tituln\u00ed partnerstv\u00ed BWT s Alpine je jedn\u00edm z vizu\u00e1ln\u011b nejv\u00fdrazn\u011bj\u0161\u00edch na startovn\u00edm ro\u0161tu – r\u016f\u017eov\u00fd n\u00e1t\u011br rakousk\u00e9 spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se vodn\u00edmi technologiemi se stal jedn\u00edm z nejzn\u00e1m\u011bj\u0161\u00edch v paddocku. BWT vyu\u017e\u00edv\u00e1 partnerstv\u00ed ke zv\u00fd\u0161en\u00ed glob\u00e1ln\u00edho pov\u011bdom\u00ed o zna\u010dce na trz\u00edch, kde je balen\u00e1 a filtrovan\u00e1 voda pr\u00e9miovou spot\u0159ebitelskou kategori\u00ed. Hodnota transakce nebyla zve\u0159ejn\u011bna. Z\u00e1vazek spole\u010dnosti BWT v\u016f\u010di Alpine trv\u00e1 ji\u017e n\u011bkolik sez\u00f3n, co\u017e dokazuje konzistentnost zna\u010dky, kterou maj\u00ed dlouhodob\u00e9 dohody o pr\u00e1vech na pojmenov\u00e1n\u00ed p\u0159in\u00e9st. <\/p>\n

Williams Atlassian Racing – Software vstupuje do rozhovoru o sponzorov\u00e1n\u00ed titulu<\/b><\/h3>\n

Partnerstv\u00ed spole\u010dnosti Atlassian s Williamsem se odhaduje na 25-35 milion\u016f dolar\u016f ro\u010dn\u011b, co\u017e odr\u00e1\u017e\u00ed jak pozici Williamsu na startovn\u00edm ro\u0161tu, tak rostouc\u00ed z\u00e1jem softwarov\u00fdch a SaaS spole\u010dnost\u00ed o zviditeln\u011bn\u00ed na \u00farovni titul\u016f Formule 1. Atlassian, australsk\u00e1 spole\u010dnost zab\u00fdvaj\u00edc\u00ed se podnikov\u00fdm softwarem, kter\u00e1 stoj\u00ed za produkty Jira a Confluence, vyu\u017e\u00edv\u00e1 partnerstv\u00ed k budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce u firemn\u00edho publika s rozhodovac\u00edmi pravomocemi na americk\u00e9m a evropsk\u00e9m trhu, kde je r\u016fst sledovanosti F1 nejsiln\u011bj\u0161\u00ed. (Zdroj: Relo Metrics \/ Ampere Analysis estimate.) <\/p>\n

TGR Haas Formula 1 Team – Toyota se vrac\u00ed na startovn\u00ed ro\u0161t<\/b><\/h3>\n

Partnerstv\u00ed Toyota Gazoo Racing s Haasem je jednou z nejv\u00fdznamn\u011bj\u0161\u00edch obchodn\u00edch ud\u00e1lost\u00ed sez\u00f3ny 2026 a fakticky znamen\u00e1 n\u00e1vrat Toyoty do Formule 1 jako samostatn\u00e9ho subjektu po jej\u00edm \u00fapln\u00e9m sta\u017een\u00ed z tov\u00e1rny v roce 2009. Partnerstv\u00ed je zalo\u017eeno na zna\u010dce, technick\u00e9 spolupr\u00e1ci a vyu\u017e\u00edv\u00e1n\u00ed v\u00fdrobn\u00ed a motoristick\u00e9 infrastruktury TGR pro podporu \u010dinnosti Haasu. Hodnota dohody nebyla zve\u0159ejn\u011bna, a\u010dkoli strategick\u00fd v\u00fdznam pro ob\u011b strany – n\u00e1vrat Toyoty do F1 a p\u0159\u00edstup Haasu k jedn\u00e9 z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch automobilov\u00fdch skupin – je zna\u010dn\u00fd. <\/p>\n

Aplikace Visa Cash Racing Bulls – digit\u00e1ln\u00ed finance dvou zna\u010dek<\/b><\/h3>\n

T\u00fdm Racing Bulls pokra\u010duje ve struktu\u0159e pojmenov\u00e1n\u00ed Visa Cash App, kter\u00e1 byla zavedena v p\u0159edchoz\u00ed sez\u00f3n\u011b. Dvoj\u00ed uspo\u0159\u00e1d\u00e1n\u00ed zna\u010dek odr\u00e1\u017e\u00ed promy\u0161lenou strategii osloven\u00ed dvou r\u016fzn\u00fdch skupin div\u00e1k\u016f: Visa a mlad\u0161\u00ed, digit\u00e1ln\u011b orientovanou populaci Cash App. Tato struktura je st\u00e1le b\u011b\u017en\u011bj\u0161\u00edm modelem v oblasti sponzoringu sportovn\u00edch titul\u016f, kdy se v r\u00e1mci jedin\u00e9ho prostoru pro pr\u00e1va na jm\u00e9no mohou um\u00edstit dv\u011b zna\u010dky, jejich\u017e publikum se sp\u00ed\u0161e dopl\u0148uje, ne\u017e aby se p\u0159ekr\u00fdvalo. Hodnota dohody nebyla zve\u0159ejn\u011bna. <\/p>\n

P\u0159e\u010dt\u011bte si v\u00edce:<\/b> agentura pro licencov\u00e1n\u00ed sportovn\u00edch zna\u010dek<\/a><\/p>\n

T\u00fdm Cadillac F1 – jedin\u00fd t\u00fdm bez titul\u00e1rn\u00edho sponzora v roce 2026<\/b><\/h3>\n

Cadillac je jedin\u00fdm t\u00fdmem na startovn\u00ed listin\u011b Formule 1 pro rok 2026, kter\u00fd nem\u00e1 potvrzen\u00e9ho titul\u00e1rn\u00edho sponzora. Nejedn\u00e1 se o komer\u010dn\u00ed selh\u00e1n\u00ed, ale o promy\u0161lenou strategii. \u0158editel t\u00fdmu Graeme Wheatley ve\u0159ejn\u011b popsal p\u0159\u00edstup postaven\u00fd na „\u010dist\u00e9m voze“ a souboru pr\u00e9miov\u00fdch komer\u010dn\u00edch partner\u016f na \u00farovni bezprost\u0159edn\u011b pod \u00farovn\u00ed titulu, kter\u00fd se zam\u011b\u0159uje na dv\u011b nebo t\u0159i zna\u010dky po 40-50 milionech dolar\u016f, sp\u00ed\u0161e ne\u017e na jednoho partnera s pr\u00e1vy na jm\u00e9no za 70 milion\u016f dolar\u016f. <\/p>\n

Logika je ucelen\u00e1. Nov\u00fd \u00fa\u010dastn\u00edk s neov\u011b\u0159en\u00fdmi v\u00fdsledky v sout\u011b\u017ei nem\u016f\u017ee ve sv\u00e9 prvn\u00ed sez\u00f3n\u011b z\u00edskat nejvy\u0161\u0161\u00ed hodnotu pr\u00e1v na jm\u00e9no. Zachov\u00e1n\u00edm \u010dist\u00e9 komer\u010dn\u00ed identity v roce 2026 si Cadillac zachov\u00e1 m\u00edsto titul\u00e1rn\u00edho sponzora jako pr\u00e9miov\u00e9 aktivum pro rok 2027 a dal\u0161\u00ed roky, kdy v\u00fdsledky na trati potvrd\u00ed konkurenceschopnost a komer\u010dn\u00ed atraktivitu t\u00fdmu. Mezi potvrzen\u00e9 partnery pro rok 2026 pat\u0159\u00ed Jim Beam a Tommy Hilfiger – lifestylov\u00e9 a spot\u0159ebitelsk\u00e9 zna\u010dky, kter\u00e9 odr\u00e1\u017eej\u00ed z\u00e1m\u011brn\u00e9 zam\u011b\u0159en\u00ed zna\u010dky Cadillac na jinou demografickou skupinu div\u00e1k\u016f ne\u017e technologick\u00e9 a energetick\u00e9 zna\u010dky, kter\u00e9 dominuj\u00ed na \u0161pici startovn\u00edho pole. <\/p>\n

Cadillac je jedin\u00fdm t\u00fdmem F1 v roce 2026, kter\u00fd nem\u00e1 potvrzen\u00e9ho titul\u00e1rn\u00edho sponzora. Jedn\u00e1 se o strategickou volbu – ne o mezeru. M\u00edsto je zachov\u00e1no pro rok 2027. <\/b><\/p>\n

Hodnoty sponzorsk\u00fdch smluv F1 na rok 2026 – kdo plat\u00ed nejv\u00edc?<\/b><\/h2>\n

V n\u00ed\u017ee uveden\u00e9 tabulce jsou se\u0159azeny potvrzen\u00e9 a odhadovan\u00e9 ro\u010dn\u00ed hodnoty smluv pro sez\u00f3nu 2026. \u010c\u00edsla ozna\u010den\u00e1 jako odhady odv\u011btv\u00ed poch\u00e1zej\u00ed ze zdroj\u016f RacingNews365 v paddocku (b\u0159ezen 2026) a p\u0159edstavuj\u00ed nejlep\u0161\u00ed dostupn\u00e9 informace v dob\u011b zve\u0159ejn\u011bn\u00ed. T\u0159i potvrzen\u00e9 \u00fadaje – Oracle, HP, Mastercard – odr\u00e1\u017eej\u00ed zve\u0159ejn\u011bn\u00e9 zpr\u00e1vy; v\u0161echny ostatn\u00ed jsou odhady. <\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Hodnost<\/b><\/th>\nT\u00fdm<\/b><\/th>\nTituln\u00ed sponzor<\/b><\/th>\nEst. Ro\u010dn\u00ed hodnota <\/b><\/th>\nStav<\/b><\/th>\n<\/tr>\n<\/thead>\n
1<\/td>\nOracle Red Bull Racing<\/td>\nOracle<\/td>\n110 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\nPotvrzeno<\/td>\n<\/tr>\n
2<\/td>\nScuderia Ferrari HP<\/td>\nHP<\/td>\n100 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\nPotvrzeno<\/td>\n<\/tr>\n
3<\/td>\nT\u00fdm McLaren Mastercard F1<\/td>\nMastercard<\/td>\n90 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\nPotvrzeno<\/td>\n<\/tr>\n
4<\/td>\nT\u00fdm Mercedes-AMG Petronas F1<\/td>\nPetronas<\/td>\n~80 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\nOdhad odv\u011btv\u00ed<\/td>\n<\/tr>\n
5<\/td>\nAston Martin Aramco F1 Team<\/td>\nAramco<\/td>\n~75 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\nOdhad odv\u011btv\u00ed<\/td>\n<\/tr>\n
5<\/td>\nRevolut Audi F1 Team<\/td>\nRevolut<\/td>\n~75 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\nOdhad odv\u011btv\u00ed<\/td>\n<\/tr>\n
7<\/td>\nWilliams Racing<\/td>\nAtlassian<\/td>\n~25-35 milion\u016f dolar\u016f ro\u010dn\u011b<\/b><\/td>\nOdhad odv\u011btv\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Pozn\u00e1mka k metodice: v\u0161echny \u00fadaje zahrnuj\u00ed kombinovan\u00e9 hodnoty pen\u011b\u017en\u00edch a v\u011bcn\u00fdch slu\u017eeb, nikoli pouze pen\u011b\u017en\u00ed. Dohoda se spole\u010dnost\u00ed Oracle nap\u0159\u00edklad zahrnuje cloudovou infrastrukturu, simula\u010dn\u00ed v\u00fdpo\u010dty a n\u00e1stroje um\u011bl\u00e9 inteligence, kter\u00e9 by jinak spole\u010dnost Red Bull musela nakupovat samostatn\u011b. Partnerstv\u00ed spole\u010dnosti HP s Ferrari zahrnuje hardware a v\u00fdpo\u010detn\u00ed slu\u017eby. „Tituln\u00ed“ hodnoty dohod jsou p\u0159esn\u011bji ch\u00e1p\u00e1ny jako celkov\u00e9 hodnoty komer\u010dn\u00edch p\u0159\u00edsp\u011bvk\u016f, nikoliv jako pen\u011b\u017en\u00ed sponzorsk\u00e9 poplatky v tradi\u010dn\u00edm smyslu. <\/p>\n

Chcete-li si namodelovat, kolik by st\u00e1l bal\u00ed\u010dek s titulem nebo ni\u017e\u0161\u00ed \u00farovn\u00ed pro konkr\u00e9tn\u00ed zna\u010dku a t\u00fdm, pou\u017eijte RTR. F1 Sponzorsk\u00e1 kalkula\u010dka<\/b><\/a>.<\/p>\n

Trendy sponzoringu titul\u016f F1 v roce 2026: Dominuj\u00ed technologie, fintech a energetika<\/b><\/h2>\n

Odv\u011btvov\u00e9 slo\u017een\u00ed mapy sponzor\u016f pro rok 2026 ukazuje jasn\u00fd vzorec. P\u011bt z jeden\u00e1cti pozic titul\u00e1rn\u00edch sponzor\u016f nyn\u00ed zauj\u00edmaj\u00ed technologick\u00e9 a fintech zna\u010dky – Oracle, HP, Mastercard, Revolut, Visa Cash App – co\u017e p\u0159edstavuje odhadovanou celkovou hodnotu p\u0159es 375 milion\u016f dolar\u016f ro\u010dn\u011b v potvrzen\u00fdch a odhadovan\u00fdch \u00farovn\u00edch. Energetick\u00e9 zna\u010dky Petronas a Aramco zakotvily dal\u0161\u00ed dv\u011b. Zb\u00fdvaj\u00edc\u00ed \u010dty\u0159i pozice jsou rozd\u011bleny mezi automobilov\u00fd pr\u016fmysl (Toyota), vodn\u00ed technologie (BWT), software (Atlassian) a \u017e\u00e1dn\u00e9ho potvrzen\u00e9ho partnera (Cadillac). <\/p>\n\n\n\n\n\n\n\n\n\n\n
Sektor<\/b><\/th>\n# N\u00e1zev nab\u00eddky<\/b><\/th>\nV\u00fdznamn\u00e9 zna\u010dky<\/b><\/th>\nCelkem Odh. Hodnota <\/b><\/th>\n<\/tr>\n<\/thead>\n
Technologie (podnik)<\/b><\/td>\n2<\/td>\nOracle \/ HP<\/td>\nV\u00edce ne\u017e 210 milion\u016f dolar\u016f (potvrzeno dohromady)<\/td>\n<\/tr>\n
Finan\u010dn\u00ed slu\u017eby \/ Fintech<\/b><\/td>\n3<\/td>\nMastercard \/ Revolut \/ Visa+Cash App<\/td>\n~165 milion\u016f dolar\u016f+ (odhad dohromady)<\/td>\n<\/tr>\n
Energie<\/b><\/td>\n2<\/td>\nPetronas \/ Aramco<\/td>\n~155 milion\u016f dolar\u016f (odhad dohromady)<\/td>\n<\/tr>\n
Automobilov\u00fd pr\u016fmysl<\/b><\/td>\n1<\/td>\nToyota Gazoo Racing<\/td>\nNezve\u0159ejn\u011bno<\/td>\n<\/tr>\n
Software \/ SaaS<\/b><\/td>\n1<\/td>\nAtlassian<\/td>\n~25-35 milion\u016f dolar\u016f (odhad)<\/td>\n<\/tr>\n
Vodn\u00ed technologie<\/b><\/td>\n1<\/td>\nBWT<\/td>\nNezve\u0159ejn\u011bno<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Dominance technologi\u00ed je struktur\u00e1ln\u011b v\u00fdznamn\u00e1. Oracle a HP nekupuj\u00ed reklamu v b\u011b\u017en\u00e9m slova smyslu – sv\u00e9 produkty zabudov\u00e1vaj\u00ed do provozn\u00ed infrastruktury t\u00fdm\u016f, kter\u00e9 bojuj\u00ed o mistrovsk\u00fd titul. Tento model provozn\u00ed integrace, jeho\u017e pr\u016fkopn\u00edkem byla spole\u010dnost Petronas v oblasti maziv a paliv, p\u0159ijaly podnikov\u00e9 technologick\u00e9 zna\u010dky jako zp\u016fsob, jak demonstrovat schopnosti produkt\u016f v nejn\u00e1ro\u010dn\u011bj\u0161\u00edm prost\u0159ed\u00ed motoristick\u00e9ho sportu. M\u011bn\u00ed to, co je titul\u00e1rn\u00ed sponzorstv\u00ed: m\u00e9n\u011b je to smlouva s logem, v\u00edce je to \u017eiv\u00e9 ov\u011b\u0159en\u00ed konceptu. – a m\u011bn\u00ed n\u00e1vratnost investic do sponzorstv\u00ed v motorsportu<\/b><\/a> rovnici, proto\u017ee zna\u010dka ji\u017e nen\u00ed hodnocena pouze podle medi\u00e1ln\u00ed hodnoty, ale podle prok\u00e1zan\u00e9ho v\u00fdkonu produktu pod konkuren\u010dn\u00edm tlakem. <\/p>\n

Stejn\u011b pozoruhodn\u00fd je i n\u00e1r\u016fst fintech. Mastercard, Revolut a Visa Cash App dohromady p\u0159edstavuj\u00ed odv\u011btv\u00ed, kter\u00e9 p\u0159ed p\u011bti lety sotva figurovalo na \u00farovni sponzor\u016f F1. Demografick\u00fd posun ve sportu – 43 % fanou\u0161k\u016f mlad\u0161\u00edch 35 let, 54 % p\u0159\u00edznivc\u016f TikToku mlad\u0161\u00edch 25 let – z n\u011bj \u010din\u00ed p\u0159irozenou p\u0159\u00edle\u017eitost pro zna\u010dky, jejich\u017e r\u016fst z\u00e1vis\u00ed na z\u00edsk\u00e1v\u00e1n\u00ed mlad\u0161\u00edch, digit\u00e1ln\u011b anga\u017eovan\u00fdch spot\u0159ebitel\u016f. Rekordn\u00ed \u010d\u00edsla sponzorsk\u00fdch smluv F1 pro rok 2026 na vrcholu startovn\u00edho pole odr\u00e1\u017eej\u00ed tuto konvergenci profilu publika a obchodn\u00edch ambic\u00ed. <\/p>\n

\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\n
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Kdo jsou v\u0161ichni titul\u00e1rn\u00ed sponzo\u0159i F1 v roce 2026?<\/b><\/h3>\n
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\n11 t\u00fdm\u016f Formule 1 v roce 2026 a jejich titul\u00e1rn\u00ed sponzo\u0159i: (Oracle), Scuderia Ferrari HP (HP), McLaren Mastercard Formula 1 Team (Mastercard), Mercedes-AMG Petronas (Petronas), Aston Martin Aramco (Aramco), Audi F1 Team (Revolut), BWT Alpine (BWT), Williams Racing (Atlassian), TGR Haas (Toyota Gazoo Racing), Visa Cash App Racing Bulls (Visa\/Cash App) a Cadillac (do za\u010d\u00e1tku sez\u00f3ny nebyl potvrzen titul\u00e1rn\u00ed sponzor).\n<\/p>\n<\/div>\n<\/div>\n

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Kter\u00e1 je nejv\u011bt\u0161\u00ed sponzorsk\u00e1 smlouva na titul F1 v roce 2026?<\/b><\/h3>\n
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\nPartnerstv\u00ed spole\u010dnosti Oracle s Red Bull Racing je nejvy\u0161\u0161\u00ed potvrzenou smlouvou na startovn\u00edm ro\u0161tu pro rok 2026 a podle zdroj\u016f serveru RacingNews365 m\u00e1 hodnotu p\u0159ibli\u017en\u011b 110 milion\u016f dolar\u016f ro\u010dn\u011b (b\u0159ezen 2026). Smlouva HP s Ferrari v hodnot\u011b p\u0159ibli\u017en\u011b 100 milion\u016f dolar\u016f ro\u010dn\u011b je druh\u00e1 nejv\u011bt\u0161\u00ed.\n<\/p>\n<\/div>\n<\/div>\n

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Kter\u00fd t\u00fdm F1 nem\u00e1 v roce 2026 titul\u00e1rn\u00edho sponzora?<\/b><\/h3>\n
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\nCadillac je jedin\u00fdm t\u00fdmem na startovn\u00ed listin\u011b pro rok 2026, kter\u00fd nem\u00e1 potvrzen\u00e9ho titul\u00e1rn\u00edho sponzora. Obchodn\u00ed veden\u00ed t\u00fdmu popsalo z\u00e1m\u011brnou strategii udr\u017eet v debutov\u00e9 sez\u00f3n\u011b „\u010distou“ identitu n\u00e1zvu se strukturou pr\u00e9miov\u00fdch partner\u016f na \u00farovni ni\u017e\u0161\u00ed ne\u017e titul, m\u00edsto aby v prvn\u00edm roce sout\u011b\u017ee p\u0159ijalo zv\u00fdhodn\u011bnou smlouvu o pr\u00e1vech na n\u00e1zev.\n<\/p>\n<\/div>\n<\/div>\n

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Co z\u00edsk\u00e1 titul\u00e1rn\u00ed sponzor ve Formuli 1?<\/b><\/h3>\n
\n

\nTitul\u00e1rn\u00ed sponzor z\u00edsk\u00e1v\u00e1 pr\u00e1va na pojmenov\u00e1n\u00ed – zna\u010dka je za\u010dlen\u011bna do ofici\u00e1ln\u00edho n\u00e1zvu t\u00fdmu – spolu s nejviditeln\u011bj\u0161\u00edm um\u00edst\u011bn\u00edm vozu, zna\u010dkou kombin\u00e9zy a p\u0159ilby jezdce, exkluzivitou pro danou kategorii, glob\u00e1ln\u00edmi marketingov\u00fdmi pr\u00e1vy, pr\u00e9miov\u00fdm p\u0159\u00edstupem k pohostinstv\u00ed a kompletn\u00ed aktiva\u010dn\u00ed platformou, kter\u00e1 zahrnuje digit\u00e1ln\u00ed, vys\u00edlac\u00ed a ud\u00e1lostn\u00ed kan\u00e1ly b\u011bhem 24 z\u00e1vod\u016f v 21 zem\u00edch.\n<\/p>\n<\/div>\n<\/div>\n

\n

Jak\u00e9 jsou hodnoty sponzoringu titul\u016f F1 ve srovn\u00e1n\u00ed s MotoGP?<\/b><\/h3>\n
\n

\nSponzorsk\u00e9 p\u0159\u00edsp\u011bvky F1 se pohybuj\u00ed v rozmez\u00ed p\u0159ibli\u017en\u011b 25 a\u017e 110 milion\u016f dolar\u016f ro\u010dn\u011b na vrcholu startovn\u00edho pole. Partnerstv\u00ed tov\u00e1rn\u00edch t\u00fdm\u016f na \u00farovni titul\u016f MotoGP se obvykle pohybuje v rozmez\u00ed od 5 do 15 milion\u016f dolar\u016f ro\u010dn\u011b, co\u017e p\u0159edstavuje p\u0159ibli\u017en\u011b 70-80 % celosv\u011btov\u00e9ho div\u00e1ck\u00e9ho dosahu F1 p\u0159i 20-30 % n\u00e1klad\u016f. Pro zna\u010dky, jejich\u017e c\u00edlov\u00e9 publikum je soust\u0159ed\u011bno na evropsk\u00fdch a asijsk\u00fdch trz\u00edch, p\u0159edstavuje MotoGP \u010dasto kapit\u00e1lov\u011b v\u00fdhodn\u011bj\u0161\u00ed vstup do pr\u00e9miov\u00e9ho sponzoringu motorsportu. RTR Sports Marketing na vy\u017e\u00e1d\u00e1n\u00ed poskytne srovn\u00e1n\u00ed rozpisu n\u00e1klad\u016f na sponzoring F1<\/a> mezi ob\u011bma seri\u00e1ly. <\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sez\u00f3na Formule 1 v roce 2026 p\u0159edstavuje nejv\u00fdznamn\u011bj\u0161\u00ed technickou zm\u011bnu za posledn\u00edch deset let – nov\u00e9 p\u0159edpisy pro pohonn\u00e9 jednotky, nov\u00fd v\u00fdrobce na startovn\u00edm ro\u0161tu a komer\u010dn\u00ed trh, kter\u00fd poprv\u00e9 p\u0159ekro\u010dil hranici 3 miliard dolar\u016f. Mapa titul\u00e1rn\u00edch sponzor\u016f t\u00fdm\u016f F1 v roce 2026 na tomto pozad\u00ed vypov\u00edd\u00e1 o tom, kter\u00e1 odv\u011btv\u00ed jsou ochotna zaplatit za […]<\/p>\n","protected":false},"author":14,"featured_media":341593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-341605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"\nTitul\u00e1rn\u00ed sponzo\u0159i t\u00fdm\u016f F1 pro rok 2026: v\u0161ech 11 t\u00fdm\u016f, hodnoty smluv<\/title>\n<meta name=\"description\" content=\"Tituln\u00ed sponzo\u0159i v\u0161ech t\u00fdm\u016f F1 pro rok 2026 - \u00fapln\u00fd seznam s hodnotami smluv. Oracle vede se 110 miliony dolar\u016f. 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