{"id":342903,"date":"2026-04-21T14:38:56","date_gmt":"2026-04-21T12:38:56","guid":{"rendered":"https:\/\/rtrsports.com\/?p=342903"},"modified":"2026-04-21T14:38:56","modified_gmt":"2026-04-21T12:38:56","slug":"wec-vs-f1-sponzoring-proc-jsou-vytrvalostni-zavody-nejvice-podcenovanou-platformou-v-motorsportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/wec-vs-f1-sponzoring-proc-jsou-vytrvalostni-zavody-nejvice-podcenovanou-platformou-v-motorsportu\/","title":{"rendered":"WEC vs F1 sponzoring \u2014 Pro\u010d jsou vytrvalostn\u00ed z\u00e1vody nejv\u00edce podce\u0148ovanou platformou v motorsportu"},"content":{"rendered":"
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V ned\u011bli zah\u00e1jil FIA World Endurance Championship 2026 sez\u00f3nu v Imole. Toyota #8 vyhr\u00e1la \u0161estihodinov\u00fd z\u00e1vod p\u0159ed 92 175 div\u00e1ky \u2014 rekord okruhu \u2014 a porazila Ferrari #51 startuj\u00edc\u00ed z pole position o 13,352 sekundy. Bylo to 50. v\u00edt\u011bzstv\u00ed Toyoty ve WEC, dosa\u017een\u00e9 ve st\u00e9m z\u00e1vod\u011b. Hyundai Genesis debutoval ve t\u0159\u00edd\u011b Hypercar. Na startovn\u00edm ro\u0161tu st\u00e1lo \u010dtrn\u00e1ct v\u00fdrobc\u016f.<\/p>\n

Otev\u0159ete jak\u00fdkoliv n\u00e1vrh sponzoringu F1 ob\u00edhaj\u00edc\u00ed tento m\u011bs\u00edc v Lond\u00fdn\u011b nebo Mil\u00e1n\u011b a zeptejte se, kolik z nich WEC v\u016fbec zm\u00edn\u00ed. Odpov\u011b\u010f je podle m\u00e9 zku\u0161enosti: velmi m\u00e1lo.<\/p>\n

To nen\u00ed probl\u00e9m WEC. Je to probl\u00e9m CMO, kte\u0159\u00ed ty n\u00e1vrhy \u010dtou.<\/p>\n

Po v\u00edce ne\u017e t\u0159iceti letech zprost\u0159edkov\u00e1n\u00ed sponzorsk\u00fdch smluv v motorsportu jsem dosp\u011bl k p\u0159esv\u011bd\u010den\u00ed, \u017ee ot\u00e1zka F1-versus-WEC pat\u0159\u00ed k nejsystemati\u010dt\u011bji chybn\u011b oce\u0148ovan\u00fdm rozhodnut\u00edm v na\u0161em odv\u011btv\u00ed. Chyba tkv\u00ed na prost\u00e9m m\u00edst\u011b: v\u011bt\u0161ina agenturn\u00edch n\u00e1vrh\u016f aplikuje model ROI \u0161it\u00fd na m\u00edru F1 na aktivum, kter\u00e9 se nechov\u00e1 jako F1. V\u00fdsledn\u00e1 matematika d\u011bl\u00e1 z WEC mal\u00e9 h\u0159i\u0161t\u011b. Ta matematika je \u0161patn\u00e1.<\/p>\n

Dovolte mi vysv\u011btlit tento mechanismus.<\/p>\n

Dva r\u016fzn\u00e9 motory ROI, nikoli dv\u011b velikosti stejn\u00e9ho<\/h2>\n

Nejp\u0159esn\u011bj\u0161\u00ed analogie, kterou jsem po letech sledov\u00e1n\u00ed obou trh\u016f nalezl, je zem\u011bd\u011blsk\u00e1. Sponzoring F1 je t\u011b\u017eba nerost\u016f. Sponzoring WEC je zem\u011bd\u011blstv\u00ed.<\/p>\n

T\u011b\u017eba je vysoce v\u00fdnosn\u00e1 za ka\u017ed\u00fd v\u00edkend, front-loaded a kone\u010dn\u00e1. Aktivem je pozornost. P\u0159ibli\u017en\u011b dv\u011b miliardy kumulovan\u00fdch televizn\u00edch impres\u00ed za sez\u00f3nu, dresy na podiu vys\u00edlan\u00e9 ve 180 zem\u00edch, jeden z\u00e1vod zkomprimovan\u00fd do p\u0159ibli\u017en\u011b devades\u00e1ti minut \u017eiv\u00e9ho p\u0159enosu. Vyt\u011b\u017eujete pozornost a \u0161t\u011bd\u0159e za tento p\u0159ivile plat\u00edte. \u017d\u00edla se uzav\u0159e v den, kdy vypr\u0161\u00ed smlouva.<\/p>\n

Zem\u011bd\u011blstv\u00ed je pomal\u00e9, cyklick\u00e9 a s \u00farokov\u00fdm efektem. Aktivem jsou obchodn\u00ed vztahy zakotven\u00e9 uvnit\u0159 ekosyst\u00e9mu v\u00fdrobce. Investujete do p\u016fdy \u2014 tov\u00e1rn\u00ed program, cyklus Le Mans, pyramida z\u00e1kaznick\u00e9ho z\u00e1vod\u011bn\u00ed \u2014 a v\u00fdnos p\u0159ich\u00e1z\u00ed ve t\u0159et\u00edm roce, pak ve \u010dtvrt\u00e9m, pak ka\u017ed\u00fd rok, kdy udr\u017eujete rotaci plodin. Ro\u010dn\u00ed v\u00fdnos je ni\u017e\u0161\u00ed ne\u017e jeden t\u011b\u017eebn\u00ed z\u00e1sah. Desetilet\u00fd v\u00fdnos je vy\u0161\u0161\u00ed.<\/p>\n

Oba modely funguj\u00ed. Jsou to jednodu\u0161e r\u016fzn\u00e9 produkty. Obchodn\u00ed chybou je oce\u0148ovat farmu metrikami dolu. Ohodno\u0165te WEC podle glob\u00e1ln\u00edch impres\u00ed za v\u00edkend a prohraje s F1. Ohodno\u0165te F1 podle osmihodinov\u00fdch oken pohostinstv\u00ed v paddocku v\u00fdrobce a prohraje s WEC. \u017d\u00e1dn\u00e9 jedin\u00e9 \u010d\u00edslo cel\u00fd p\u0159\u00edb\u011bh nevypr\u00e1v\u00ed.<\/p>\n

N\u00e1vrh F1 vypr\u00e1v\u00ed jednu polovinu tohoto p\u0159\u00edb\u011bhu. Tento \u010dl\u00e1nek je ta druh\u00e1.<\/p>\n

Obchodn\u00ed struktura, kterou n\u00e1vrhy F1 p\u0159ehl\u00ed\u017eej\u00ed<\/h2>\n

Ne\u017e za\u010dne jak\u00e1koliv rozprava o rozpo\u010dtu, stoj\u00ed za to pod\u00edvat se na strukturu kategori\u00ed.<\/p>\n

Hypercar (LMH + LMDh)<\/strong> je nejvy\u0161\u0161\u00ed t\u0159\u00edda WEC \u2014 Toyota TR010, Ferrari 499P, BMW M Hybrid V8, Peugeot 9X8, Cadillac V-Series.R, Alpine A424 a nyn\u00ed Genesis GMR-001. Osm p\u0159edn\u00edch v\u00fdrobc\u016f v nejvy\u0161\u0161\u00ed t\u0159\u00edd\u011b.<\/p>\n

LMGT3<\/strong> je kategorie z\u00e1kaznick\u00e9ho z\u00e1vod\u011bn\u00ed \u2014 Ferrari 296, Porsche 911, Aston Martin Vantage, BMW M4, Corvette, McLaren 720S, Ford Mustang, Lexus RC F, Lamborghini Hurac\u00e1n STO. Osmn\u00e1ct p\u0159ihl\u00e1\u0161ek v Imole. Zde m\u016f\u017ee zna\u010dka st\u0159edn\u00edho segmentu vstoupit do ekosyst\u00e9mu v\u00fdrobce za zlomek n\u00e1klad\u016f Hypercar \u2014 s bl\u00edzkost\u00ed dealersk\u00e9 s\u00edt\u011b a s\u00e9riov\u00fdch voz\u016f, kterou F1 struktur\u00e1ln\u011b nab\u00eddnout nedok\u00e1\u017ee.<\/p>\n

Ob\u011b t\u0159\u00eddy sd\u00edlej\u00ed stejn\u00fd asfalt. Title share LMGT3 sed\u00ed ve stejn\u00e9m paddocku jako program Hypercar Toyoty. M\u00edstnost pro B2B jedn\u00e1n\u00ed je tat\u00e1\u017e m\u00edstnost. N\u00e1vrhy F1 toto do ceny nezahrnuj\u00ed, proto\u017ee F1 nem\u00e1 rovnocennou strukturu.<\/p>\n

P\u011bt \u010d\u00edsel, kter\u00e1 toto srovn\u00e1n\u00ed p\u0159epo\u010d\u00edt\u00e1vaj\u00ed<\/h2>\n

Zapamatujte si je p\u0159ed podpisem jak\u00e9hokoli motorsportov\u00e9ho n\u00e1vrhu.<\/p>\n

92 175.<\/strong> Rekordn\u00ed n\u00e1v\u0161t\u011bvnost Imoly v ned\u011bli. Le Mans p\u0159itahuje p\u0159es v\u00edkend typicky p\u0159es 300 000 osob. Jde o div\u00e1ky v \u00farovni vstupn\u00ed br\u00e1ny, uv\u011bzn\u011bn\u00e9 na m\u00edst\u011b po dobu \u0161esti, dvan\u00e1cti nebo \u010dty\u0159iadvaceti hodin. Jeden z\u00e1vod F1 p\u0159itahuje v\u011bt\u0161\u00ed glob\u00e1ln\u00ed televizn\u00ed div\u00e1ky za v\u00edkend. Jeden z\u00e1vod WEC p\u0159itahuje hust\u0161\u00ed prezen\u010dn\u00ed publikum s del\u0161\u00edm dwell time na akci \u2014 a pr\u00e1v\u011b v dwell time se odehr\u00e1vaj\u00ed obchodn\u00ed rozhovory.<\/p>\n

13.<\/strong> V\u00fdrobci registrovan\u00ed ve t\u0159\u00edd\u011b Hypercar v Imole. F1 m\u00e1 deset konstrukt\u00e9r\u016f. V\u00edce glob\u00e1ln\u00edho automobilov\u00e9ho kapit\u00e1lu je v sou\u010dasnosti v\u00e1z\u00e1no v nejvy\u0161\u0161\u00ed t\u0159\u00edd\u011b WEC ne\u017e v F1. To je v\u011bta roku 2026, kter\u00e1 by v roce 2019 zn\u011bla jako kac\u00ed\u0159stv\u00ed.<\/p>\n

6, 8, 12, 24.<\/strong> Hodiny obsahu jedn\u00e9 akce WEC. F1 nab\u00edz\u00ed p\u0159ibli\u017en\u011b devades\u00e1t minut p\u0159enosu od vlajky k vlajce. Jeden z\u00e1vod WEC generuje \u010dty\u0159- a\u017e \u0161estn\u00e1ctin\u00e1sobn\u011b v\u00edce dwell time obsahu na akci \u2014 co\u017e je podstatn\u00e9, pokud zna\u010dka buduje ro\u010dn\u00ed narativn\u00ed oblouk m\u00edsto toho, aby kupovala okam\u017eit\u00e9 v\u00fdbuchy dosahu.<\/p>\n

2\u20136 milion\u016f eur.<\/strong> Rozpo\u010dtov\u00e9 rozmez\u00ed pro z\u00e1kaznick\u00fd program LMGT3 s pr\u00e1vy pojmenov\u00e1n\u00ed jako tituln\u00ed partner. N\u00e1\u0161ivka na ruk\u00e1vu F1 s rovnocennou obchodn\u00ed kontrolou se pohybuje nad 10 miliony eur. Pro zna\u010dku st\u0159edn\u00edho segmentu zva\u017euj\u00edc\u00ed vstup do motorsportu je tento rozd\u00edl p\u0159\u00edle\u017eitost\u00ed jin\u00e9ho \u0159\u00e1du velikosti \u2014 nikoli vyjedn\u00e1vac\u00edm prostorem.<\/p>\n

24 hodin.<\/strong> Okno pohostinstv\u00ed, kter\u00e9 m\u016f\u017ee program Hypercar v\u011brohodn\u011b nab\u00eddnout sponzorovi na akci WEC. F1 v\u00e1m d\u00e1 p\u0159ibli\u017en\u011b t\u0159i hodiny. Z m\u00e9 zku\u0161enosti se sponzorsk\u00e9 smlouvy skute\u010dn\u011b podepisuj\u00ed p\u0159i osmihodinov\u00e9m pohostinstv\u00ed. T\u0159i hodiny jsou ty, p\u0159i nich\u017e se sponzoring fotografuje.<\/p>\n

\u017d\u00e1dn\u00e9 z t\u011bchto \u010d\u00edsel F1 na ka\u017ed\u00e9 ose nep\u0159ekon\u00e1. P\u0159epo\u010d\u00edt\u00e1vaj\u00ed srovn\u00e1n\u00ed. To je ten bod.<\/p>\n

Pro\u010d n\u00e1vrhy F1 toto systematicky p\u0159ehl\u00ed\u017eej\u00ed<\/h2>\n

Dovolte mi b\u00fdt p\u0159\u00edm\u00fd ohledn\u011b mechanismu. N\u00e1vrhy F1 jsou obvykle p\u0159ipravov\u00e1ny v agentur\u00e1ch zam\u011b\u0159en\u00fdch na F1, kter\u00e9 maj\u00ed z\u00e1soby F1 k um\u00edst\u011bn\u00ed. Jednotkov\u00e1 ekonomika, kterou prezentuj\u00ed \u2014 cena za impresi, cena za sekundu vys\u00edl\u00e1n\u00ed, cena za vystoupen\u00ed na podiu \u2014 je navr\u017eena pro t\u011b\u017eebn\u00ed model. Nami\u0159te stejn\u00e9 metriky na WEC a dostanete verzi aktiva, kter\u00e1 je hor\u0161\u00ed v tom, aby byla F1.<\/p>\n

To nen\u00ed kritika obchodn\u00edho stroje F1. F1 vynik\u00e1 v tom, co d\u011bl\u00e1. Je to varov\u00e1n\u00ed ohledn\u011b analytick\u00e9ho r\u00e1mce. Pokud zna\u010dka hodnot\u00ed motorsport v\u00fdhradn\u011b podle viditelnosti za dolar, koup\u00ed F1 a odm\u00edtne WEC \u2014 a pro n\u011bkter\u00e9 zna\u010dky (FMCG, spot\u0159ebn\u00ed technologie p\u0159i spu\u0161t\u011bn\u00ed produktu, masov\u00fd maloobchod) je tento z\u00e1v\u011br spr\u00e1vn\u00fd.<\/p>\n

Pro jin\u00e9 \u2014 B2B, luxus, finan\u010dn\u00ed slu\u017eby, pr\u016fmysl, zna\u010dky soused\u00edc\u00ed s v\u00fdrobci \u2014 je z\u00e1v\u011br o ur\u010dit\u00fd faktor chybn\u00fd. Tyto zna\u010dky kupuj\u00ed vztahy, nikoli impresi. Vztahy se p\u011bstuj\u00ed, nevyt\u011b\u017euj\u00ed.<\/p>\n

\u010cty\u0159i p\u0159\u00edpady v\u00fdrobc\u016f \u2014 co ka\u017ed\u00fd z nich obchodn\u011b signalizuje<\/h2>\n

Toto nen\u00ed \u017eeb\u0159\u00ed\u010dek. Je to typologie.<\/p>\n

Toyota \u2014 dlouholet\u00fd dr\u017eitel.<\/strong> \u0160est po sob\u011b jdouc\u00edch v\u00edt\u011bzstv\u00ed v Le Mans mezi lety 2018 a 2023. Ned\u011bln\u00ed v\u00edt\u011bzstv\u00ed bylo 50. triumfem ve WEC p\u0159i st\u00e9m z\u00e1vod\u011b. Japonsk\u00fd tituln\u00ed partner zde nekupuje viditelnost; kupuje spoluvlastnictv\u00ed jednoho z nejslavn\u011bj\u0161\u00edch in\u017een\u00fdrsk\u00fdch p\u0159\u00edb\u011bh\u016f modern\u00edho motorsportu. Dlouhov\u011bkost je produktem.<\/p>\n

Ferrari \u2014 obchodn\u00ed zesilova\u010d.<\/strong> N\u00e1vrat Ferrari do Hypercar v roce 2023 znovu definoval obchodn\u00ed t\u011b\u017ei\u0161t\u011b \u0161ampion\u00e1tu. Ned\u011bln\u00ed pole position a P2 se odehr\u00e1ly p\u0159ed 92 175 tifosi. Kl\u00ed\u010dov\u00e9 rozli\u0161en\u00ed: WEC Ferrari soused\u00ed se silni\u010dn\u00edmi vozy zp\u016fsobem, jak\u00fdm to Ferrari F1 z\u00e1m\u011brn\u011b ne\u010din\u00ed \u2014 Maranello udr\u017euje tyto sv\u011bty zna\u010dek odd\u011blen\u00e9. Pro sponzora v oblasti luxusu, \u017eivotn\u00edho stylu nebo finan\u010dn\u00edch slu\u017eeb, jeho\u017e z\u00e1kazn\u00edci jsou nebo tou\u017e\u00ed b\u00fdt klienty Ferrari, je programem komer\u010dn\u011b dostupn\u00fdm ten ve WEC.<\/p>\n

Genesis \u2014 nov\u00e9 pen\u00edze.<\/strong> Hyundaiova luxusn\u00ed zna\u010dka debutovala v Hypercar v ned\u011bli. Genesis Magma Racing \u010d\u00edt\u00e1 75 zam\u011bstnanc\u016f ze 16 n\u00e1rodnost\u00ed, byl vybudov\u00e1n intern\u011b a je prvn\u00ed korejskou luxusn\u00ed zna\u010dkou z\u00e1vod\u00edc\u00ed v Le Mans. Kdy\u017e si nov\u00fd OEM vybere WEC m\u00edsto F1 jako svou glob\u00e1ln\u00ed platformu, v zasedac\u00edch m\u00edstnostech se n\u011bco zpozoruje, co tribuny stadion\u016f je\u0161t\u011b nezachytily.<\/p>\n

BMW M \u2014 op\u011btovn\u00e9 zapojen\u00ed.<\/strong> N\u00e1vrat BMW M s Team WRT je promy\u0161len\u00e9 repozicionov\u00e1n\u00ed zna\u010dky M uvnit\u0159 kultury automobilov\u00fdch nad\u0161enc\u016f. Le Mans je z\u00e1vod, kter\u00fd tato kultura bere nejv\u00e1\u017en\u011bji. Sponzor zde nekupuje udr\u017eovac\u00ed rozpo\u010det, ale narativ znovuvstoupen\u00ed.<\/p>\n

\u010cty\u0159i v\u00fdrobci, \u010dty\u0159i obchodn\u00ed argumenty. \u017d\u00e1dn\u00fd nen\u00ed dostupn\u00fd v F1 za stejnou cenu.<\/p>\n

Vzorec chyb, kter\u00fd jsem vid\u011bl zna\u010dky opakovat<\/h2>\n

L\u00e9ta rozhovor\u016f v kostce.<\/p>\n

Prvn\u00ed chybou je aplikov\u00e1n\u00ed model\u016f ROI F1 na WEC. T\u011b\u017eebn\u00ed metriky nedok\u00e1\u017eou ocenit zem\u011bd\u011blsk\u00e1 aktiva \u2014 a v\u00fdsledn\u00e9 srovn\u00e1n\u00ed odm\u00edt\u00e1 WEC na z\u00e1klad\u011b krit\u00e9ri\u00ed, pro jejich\u017e optimalizaci nikdy nebyl navr\u017een.<\/p>\n

Druh\u00e1 chyba je zach\u00e1zet s Le Mans jako s jedn\u00edm ze osmi z\u00e1vod\u016f, nikoli jako s jednou z obchodn\u011b nejnenahraditeln\u011bj\u0161\u00edch akc\u00ed v glob\u00e1ln\u00edm sportu. Jedin\u00fd v\u00edkend \u010dty\u0159iadvaceti hodin koncentruje v\u00edce hodnoty v podob\u011b pohostinstv\u00ed, B2B a storytellingu ne\u017e zb\u00fdvaj\u00edc\u00edch sedm kol dohromady. Ocenit jej jako osminu kalend\u00e1\u0159e znamen\u00e1 podhodnotit jej zhruba o \u0159\u00e1d velikosti.<\/p>\n

T\u0159et\u00ed chybou je reflex \u201ejedna sez\u00f3na na zkou\u0161ku“. WEC nep\u0159im\u011b\u0159en\u011b odm\u011b\u0148uje sponzory t\u0159et\u00edho a \u010dtvrt\u00e9ho roku, proto\u017ee obchodn\u00ed dodavatelsk\u00fd \u0159et\u011bzec \u2014 potrub\u00ed z\u00e1kaznick\u00e9ho z\u00e1vod\u011bn\u00ed, integrace dealersk\u00e9 s\u00edt\u011b, komunika\u010dn\u00ed kalend\u00e1\u0159e v\u00fdrobc\u016f \u2014 pot\u0159ebuje dv\u011b sez\u00f3ny, aby se pln\u011b otev\u0159el. Jednolet\u00fd zku\u0161ebn\u00ed provoz nesklid\u00ed nic. Je\u0161t\u011b nen\u00ed nic vyp\u011bstov\u00e1no.<\/p>\n

\u010ctvrtou chybou je podce\u0148ov\u00e1n\u00ed LMGT3. Je to nejdostupn\u011bj\u0161\u00ed vstupn\u00ed bod do ekosyst\u00e9mu v\u00fdrobce v motorsportu nejvy\u0161\u0161\u00ed \u00farovn\u011b, te\u010dka. Cena n\u00e1\u0161ivky je zlomkem n\u00e1klad\u016f Hypercar, bl\u00edzkost dealersk\u00e9 s\u00edt\u011b je re\u00e1ln\u00e1 a startovn\u00ed ro\u0161t je obsazen gentleman drivery, kte\u0159\u00ed od prvn\u00edho dne p\u0159in\u00e1\u0161ej\u00ed vlastn\u00ed s\u00ed\u0165 B2B kontakt\u016f.<\/p>\n

Co ud\u011blat p\u0159ed Le Mans<\/h2>\n

P\u0159ed Le Mans ve dnech 13.\u201314. \u010dervna 2026 prove\u010fte v r\u00e1mci motorsportov\u00e9ho p\u0159ehledu jedno cvi\u010den\u00ed.<\/p>\n

Vezm\u011bte kandid\u00e1tsk\u00fd n\u00e1vrh sponzoringu F1 a vytvo\u0159te \u010dty\u0159i paraleln\u00ed sloupce: ekvivalent n\u00e1\u0161ivky na ruk\u00e1vu F1, ekvivalent Hypercar WEC, ekvivalent tituln\u00edho partnerstv\u00ed LMGT3 WEC, ekvivalent v\u00fdhradn\u00edho B2B pohostinstv\u00ed WEC. Ohodno\u0165te je v p\u011bti \u0159\u00e1dc\u00edch \u2014 pr\u00e1va viditelnosti, aktiva\u010dn\u00ed pr\u00e1va, hodiny pohostinstv\u00ed, dwell time obsahu na akci a p\u0159\u00edstup k dodavatelsk\u00e9mu \u0159et\u011bzci v\u00fdrobce. Pod to um\u00edst\u011bte n\u00e1klady na 12 m\u011bs\u00edc\u016f. Pak pod to um\u00edst\u011bte kumulovanou expozici na p\u011bt let.<\/p>\n

U v\u011bt\u0161iny B2B, luxusn\u00edch a v\u00fdrobc\u016fm bl\u00edzk\u00fdch zna\u010dek jeden ze \u010dty\u0159 sloupc\u016f ze str\u00e1nky vysko\u010d\u00ed \u2014 a jen z\u0159\u00eddka je to ten, kter\u00fd agentura \u0161\u00ed\u0159\u00edc\u00ed n\u00e1vrh um\u00edstila na prvn\u00ed m\u00edsto.<\/p>\n

I piloti vanno, le squadre restano.<\/em> Jezdci odch\u00e1zej\u00ed. T\u00fdmy z\u016fst\u00e1vaj\u00ed. Ve vytrvalostn\u00edch z\u00e1vodech je t\u00fdmem obvykle s\u00e1m v\u00fdrobce. Zajist\u011bte si ten spr\u00e1vn\u00fd a partnerstv\u00ed se bude kumulovat ka\u017ed\u00fd rok, po kter\u00fd trv\u00e1. N\u00e1vrh F1 slo\u017een\u00e9 \u00faro\u010den\u00ed do ceny nezahrnuje. Rozvaha ano.<\/p>\n

Pokud se po tomto cvi\u010den\u00ed WEC jev\u00ed jako spr\u00e1vn\u00e1 volba pro zna\u010dku, rozhovor pokra\u010duje na na\u0161\u00ed str\u00e1nce v\u011bnovan\u00e9 sponzoringu WEC<\/a> \u2014 tam mapujeme t\u00fdmy, rozpo\u010dty a aktiva\u010dn\u00ed pr\u00e1va do konkr\u00e9tn\u00edho programu.<\/p>\n

Ticho v ned\u011bli. Hluk v pond\u011bl\u00ed. To je WEC.<\/p>\n<\/div>\n

<\/p>\n<\/article>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V ned\u011bli zah\u00e1jil FIA World Endurance Championship 2026 sez\u00f3nu v Imole. Toyota #8 vyhr\u00e1la \u0161estihodinov\u00fd z\u00e1vod p\u0159ed 92 175 div\u00e1ky \u2014 rekord okruhu \u2014 a porazila Ferrari #51 startuj\u00edc\u00ed z pole position o 13,352 sekundy. Bylo to 50. v\u00edt\u011bzstv\u00ed Toyoty ve WEC, dosa\u017een\u00e9 ve st\u00e9m z\u00e1vod\u011b. Hyundai Genesis debutoval ve t\u0159\u00edd\u011b Hypercar. Na startovn\u00edm ro\u0161tu […]<\/p>\n","protected":false},"author":14,"featured_media":342902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20247],"tags":[],"class_list":["post-342903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wec-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nWEC vs F1 sponzoring \u2014 Pro\u010d jsou vytrvalostn\u00ed z\u00e1vody nejv\u00edce podce\u0148ovanou platformou v motorsportu<\/title>\n<meta name=\"description\" content=\"WEC nebo Formule 1? 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