{"id":343623,"date":"2026-05-29T15:57:55","date_gmt":"2026-05-29T13:57:55","guid":{"rendered":"https:\/\/rtrsports.com\/?p=343623"},"modified":"2026-05-29T15:57:55","modified_gmt":"2026-05-29T13:57:55","slug":"hodnota-tymu-motogp-scenare-2031","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/hodnota-tymu-motogp-scenare-2031\/","title":{"rendered":"Kolik stoj\u00ed t\u00fdmy MotoGP dnes \u2014 a kolik budou st\u00e1t v 2031"},"content":{"rendered":"

Na konci ledna 2026 konsorcium veden\u00e9 G\u00fcntherem Steinerem<\/strong> z\u00edskalo Team Tech3<\/strong>. Uv\u00e1d\u011bn\u00e1 cena transakce je p\u0159ibli\u017en\u011b 20 milion\u016f eur<\/strong>, ale je t\u0159eba ji \u010d\u00edst jako hodnotu konkr\u00e9tn\u00edho obchodu se satelitn\u00edm t\u00fdmem \u2014 nikoli jako tr\u017en\u00ed pr\u016fm\u011br cel\u00e9 MotoGP.<\/p>\n

Jakmile toto \u010d\u00edslo postav\u00edme vedle nejbli\u017e\u0161\u00edho srovnateln\u00e9ho benchmarku, propast se stane z\u0159ejmou. Pr\u016fm\u011brn\u00e1 hodnota t\u00fdm\u016f Formule 1 byla v listopadu 2025 odhadnuta na 3,42 miliardy dolar\u016f<\/strong>, zat\u00edmco ro\u010dn\u00ed p\u0159\u00edjmy F1 dos\u00e1hly v roce 2025 hodnoty 3,873 miliardy dolar\u016f. Ve stejn\u00e9m obdob\u00ed MotoGP vygenerovala ro\u010dn\u00edch p\u0159\u00edjm\u016f za 573 milion\u016f dolar\u016f.<\/p>\n

Pom\u011br p\u0159\u00edjm\u016f F1 a MotoGP se tedy pohybuje kolem 6,8x, zaokrouhliteln\u011b na 7x; pom\u011br pr\u016fm\u011brn\u00fdch hodnot t\u00fdm\u016f je v\u0161ak v\u00fdrazn\u011b vy\u0161\u0161\u00ed a signalizuje kompresi n\u00e1sobku, kterou trh dosud nedohnal. Jin\u00fdmi slovy: ceny st\u00e1le odr\u00e1\u017eej\u00ed star\u0161\u00ed epochu, nikoli skute\u010dn\u00fd potenci\u00e1l tohoto aktiva.<\/p>\n

T\u0159i \u010d\u00edsla, kter\u00e1 stoj\u00ed za zapamatov\u00e1n\u00ed<\/strong><\/h2>\n

20 milion\u016f eur.<\/strong> To je cena zaplacen\u00e1 za Tech3, nikoli pr\u016fm\u011brn\u00e1 cena t\u00fdmu MotoGP. Jde o spodn\u00ed hranici trhu v konkr\u00e9tn\u00ed transakci \u2014 ne o st\u0159ed rozd\u011blen\u00ed.<\/p>\n

37 ku 1.<\/strong> Takov\u00fd je \u0159\u00e1dov\u00fd pom\u011br mezi pr\u016fm\u011brnou hodnotou t\u00fdmu F1 a t\u00fdmu MotoGP dnes, vezmeme-li jako referenci pr\u016fm\u011brnou hodnotu F1 ve v\u00fd\u0161i 3,42 miliardy dolar\u016f a v\u00fdrazn\u011b ni\u017e\u0161\u00ed ocen\u011bn\u00ed v MotoGP. Pom\u011br p\u0159\u00edjm\u016f je p\u0159itom mnohem bli\u017e\u0161\u00ed \u2014 7 ku 1.<\/p>\n

4,2 miliardy eur.<\/strong> To je podnikov\u00e1 hodnota, za n\u00ed\u017e Liberty Media z\u00edskala Dornu, s uzav\u0159en\u00edm transakce v roce 2025 a pod\u00edlem 84 %. Jde o nejd\u016fle\u017eit\u011bj\u0161\u00ed sign\u00e1l toho, \u017ee Liberty vn\u00edm\u00e1 MotoGP jako aktivum, kter\u00e9 hodl\u00e1 komer\u010dn\u011b p\u0159epoziovat.<\/p>\n

\u0160ablona z F1<\/strong><\/h2>\n

Kdy\u017e Liberty vstoupila do F1 v roce 2017<\/strong>, st\u0159edopolov\u00fd t\u00fdm m\u011bl hodnotu p\u0159ibli\u017en\u011b 160\u2013200 milion\u016f eur; dnes tent\u00fd\u017e typ t\u00fdmu dosahuje zhruba 1,5\u20132 miliardy eur. Pr\u016fm\u011brn\u00fd r\u016fst tedy \u010dinil p\u0159ibli\u017en\u011b 15\u201320n\u00e1sobek za osm let \u2014 ale nebyl poh\u00e1n\u011bn v\u00fdkonnostn\u00edmi v\u00fdsledky samotn\u00e9 o sob\u011b.<\/p>\n

Za t\u00edmto v\u00fdvojem st\u00e1ly t\u0159i hlavn\u00ed faktory: r\u016fst americk\u00e9ho publika<\/strong>, medi\u00e1ln\u00ed efekt Drive to Survive<\/em> od roku 2019<\/strong> a cost cap zaveden\u00fd v roce 2021<\/strong>, kter\u00fd prom\u011bnil mnoho t\u00fdm\u016f z n\u00e1kladov\u00fdch st\u0159edisek v udr\u017eiteln\u011bj\u0161\u00ed obchodn\u00ed jednotky. K tomu p\u0159isp\u011blo i pos\u00edlen\u00ed medi\u00e1ln\u00edch pr\u00e1v a rostouc\u00ed z\u00e1jem sponzor\u016f, zejm\u00e9na ve Spojen\u00fdch st\u00e1tech.<\/p>\n

Liberty dala jasn\u011b najevo, \u017ee hodl\u00e1 \u010d\u00e1st tohoto playbooku uplatnit i v MotoGP.<\/strong> Ot\u00e1zka proto nen\u00ed, zda se trh pohne, ale jak rychle se mu to poda\u0159\u00ed.<\/p>\n

Katalyz\u00e1tory v MotoGP<\/strong><\/h2>\n

P\u0159\u00ed\u0161t\u00edch 18\u201324 m\u011bs\u00edc\u016f p\u0159inese n\u011bkolik ud\u00e1lost\u00ed, kter\u00e9 maj\u00ed potenci\u00e1l valuace v\u00fdrazn\u011b posunout.<\/p>\n

Concorde Agreement MotoGP.<\/strong> P\u011btilet\u00e9 ujedn\u00e1n\u00ed o rozd\u011blen\u00ed p\u0159\u00edjm\u016f je prvn\u00edm skute\u010dn\u00fdm uzlem. Pokud se v\u00fdplatn\u00ed sch\u00e9ma pro t\u00fdmy p\u0159ibl\u00ed\u017e\u00ed zralej\u0161\u00ed a p\u0159edv\u00eddateln\u011bj\u0161\u00ed logice, n\u00e1sobky porostou.<\/p>\n

Dokuserie MotoGP.<\/strong> Liberty potvrdila v\u00fdrobu s\u00e9rie v\u011bnovan\u00e9 MotoGP; c\u00edlem je alespo\u0148 \u010d\u00e1ste\u010dn\u011b zopakovat model budov\u00e1n\u00ed zna\u010dky, kter\u00fd fungoval v F1. Efekt bude v MotoGP pravd\u011bpodobn\u011b m\u00e9n\u011b v\u00fdrazn\u00fd, proto\u017ee v\u00fdchoz\u00ed z\u00e1kladna je men\u0161\u00ed \u2014 ale sm\u011br je stejn\u00fd.<\/p>\n

Expanze ve Spojen\u00fdch st\u00e1tech.<\/strong> MotoGP dnes z\u00e1vod\u00ed v USA na jedin\u00e9m podnic\u00edch, v Austinu. Druh\u00fd z\u00e1vod, pokud a a\u017e se uskute\u010dn\u00ed, by mohl pos\u00edlit komer\u010dn\u00ed viditelnost i hodnotu sponzorsk\u00fdch bal\u00ed\u010dk\u016f \u2014 zat\u00edm jde ale o sc\u00e9n\u00e1\u0159, nikoli o danou v\u011bc.<\/p>\n

Cost cap MotoGP.<\/strong> I zde jsme st\u00e1le ve f\u00e1zi diskus\u00ed, nikoli definitivn\u00ed implementace. Pokud by byl strop n\u00e1klad\u016f zaveden, hodnota satelitn\u00edch t\u00fdm\u016f by mohla r\u016fst rychleji ne\u017e hodnota t\u00fdm\u016f dnes v\u00edce z\u00e1visl\u00fdch na tov\u00e1rn\u00e1ch.<\/p>\n

Situace KTM.<\/strong> Nejkonkr\u00e9tn\u011bj\u0161\u00edm rizikem z\u016fst\u00e1v\u00e1 stabilita v\u00fdrobce. KTM v roce 2025 pro\u0161la insolven\u010dn\u00ed restrukturalizac\u00ed s pl\u00e1nem schv\u00e1len\u00fdm v\u011b\u0159iteli; je tedy spr\u00e1vn\u00e9 zach\u00e1zet s n\u00ed jako s rizikovou prom\u011bnnou, nikoli jako s uzav\u0159enou kapitolou.<\/p>\n

Sc\u00e9n\u00e1\u0159e pro rok 2031<\/strong><\/h2>\n

N\u00ed\u017ee uveden\u00e1 \u010d\u00edsla jsou analytick\u00fdmi sc\u00e9n\u00e1\u0159i, nikoli pozorovan\u00fdmi tr\u017en\u00edmi cenami.<\/p>\n\n\n\n\n\n\n\n
Sc\u00e9n\u00e1\u0159<\/strong><\/td>\nN\u00e1sobek EV\/P\u0159\u00edjmy<\/strong><\/td>\nPr\u016fm\u011brn\u00e1 hodnota t\u00fdmu 2031<\/strong><\/td>\nN\u00e1sobek vs. Tech3 dnes<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Bear<\/strong><\/td>\n1,5\u20132,0x<\/td>\n35\u201355 mil. \u20ac<\/td>\n1,8\u20132,8x<\/td>\n<\/tr>\n
Base<\/strong><\/td>\n2,5\u20133,0x<\/td>\n90\u2013135 mil. \u20ac<\/td>\n4,5\u20136,8x<\/td>\n<\/tr>\n
Bull<\/strong><\/td>\n3,5\u20134,0x<\/td>\n170\u2013220 mil. \u20ac<\/td>\n8,5\u201311x<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

V z\u00e1kladn\u00edm sc\u00e9n\u00e1\u0159i by pr\u016fm\u011brn\u00e1 hodnota t\u00fdm\u016f mohla v desetilet\u00e9m horizontu vystoupat k 130\u2013180 milion\u016fm eur; v bull case, zakotven\u00e9m v n\u00e1sobc\u00edch bli\u017e\u0161\u00edch t\u011bm, kter\u00e9 dnes vid\u00edme v F1, by se mohla p\u0159ibl\u00ed\u017eit 280\u2013350 milion\u016fm eur. Jde o sc\u00e9n\u00e1\u0159ov\u00e9 odhady \u2014 u\u017eite\u010dn\u00e9 pro pochopen\u00ed potenci\u00e1lu p\u0159ecen\u011bn\u00ed, nikoli o tr\u017en\u00ed hodnoty, kter\u00e9 by ji\u017e byly potvrzeny.<\/p>\n

Kde se v\u011bt\u0161ina lid\u00ed m\u00fdl\u00ed<\/strong><\/h2>\n

Nej\u010dast\u011bj\u0161\u00ed chybou je \u010d\u00edst Tech3 za 20 milion\u016f eur jako \u201ecenu t\u00fdmu MotoGP“. Tak tomu nen\u00ed: jde o cenu konkr\u00e9tn\u00ed transakce se satelitn\u00edm t\u00fdmem v konkr\u00e9tn\u00edm kontextu.<\/p>\n

Druh\u00e1 chyba spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed n\u00e1sobk\u016f NFL nebo NBA jako realistick\u00e9ho benchmarku pro MotoGP. Jde o zav\u00e1d\u011bj\u00edc\u00ed srovn\u00e1n\u00ed \u2014 tyto trhy maj\u00ed zcela odli\u0161nou dynamiku platov\u00fdch strop\u016f, televizn\u00edch struktur i komer\u010dn\u00ed vysp\u011blosti. Nejsmyslupln\u011bj\u0161\u00edm benchmarkem z\u016fst\u00e1v\u00e1 dnes F1<\/strong>.<\/p>\n

T\u0159et\u00ed chybou je pova\u017eovat budouc\u00ed katalyz\u00e1tory za hotovou v\u011bc. Druh\u00fd z\u00e1vod v USA, cost cap MotoGP, pln\u00fd dopad dokuserie i nov\u00e1 distribu\u010dn\u00ed dohoda jsou faktory, kter\u00e9 mohou trh posunout \u2014 ale zat\u00edm je t\u0159eba zach\u00e1zet s nimi jako s hypot\u00e9zami nebo mo\u017en\u00fdmi trajektoriemi, nikoli s kone\u010dn\u00fdmi v\u00fdsledky.<\/p>\n

Jak \u010d\u00edst tento okam\u017eik<\/strong><\/h2>\n

Pro t\u00fdmy hledaj\u00edc\u00ed nov\u00e9 komer\u010dn\u00ed partnery nen\u00ed spr\u00e1vn\u00e1 zpr\u00e1va \u201ejsme levn\u011bj\u0161\u00ed“, ale \u201evstupujete v okam\u017eiku, kdy je p\u0159ecen\u011bn\u00ed st\u00e1le mo\u017en\u00e9“. V MotoGP jsou dnes ceny bl\u00ed\u017ee F1 p\u0159ed n\u011bkolika lety ne\u017e F1 dne\u0161n\u00ed \u2014 a tato asymetrie je t\u00edm skute\u010dn\u00fdm bodem z\u00e1jmu<\/strong>.<\/p>\n

Pro sponzory m\u016f\u017ee m\u00edt \u010dek\u00e1n\u00ed m\u011b\u0159itelnou cenu. Pokud se \u0161ampion\u00e1tu poda\u0159\u00ed zlep\u0161it vlastn\u00ed komer\u010dn\u00ed strukturu, sponzorsk\u00fd bal\u00ed\u010dek koupen\u00fd dnes za ur\u010ditou \u010d\u00e1stku m\u016f\u017ee za 18\u201324 m\u011bs\u00edc\u016f st\u00e1t v\u00edce. To je klasick\u00e1 logika t\u0159\u00edd aktiv proch\u00e1zej\u00edc\u00edch p\u0159ecen\u011bn\u00edm.<\/p>\n

Pro institucion\u00e1ln\u00ed investory a family office je t\u00e9ma je\u0161t\u011b jasn\u011bj\u0161\u00ed: MotoGP nen\u00ed aktivum k likvidaci za 12 m\u011bs\u00edc\u016f, ale teze k budov\u00e1n\u00ed na horizontu t\u0159\u00ed a\u017e p\u011bti let. Pokud je horizont krat\u0161\u00ed, profil rizika a v\u00fdnosu se rychle zhor\u0161uje.<\/p>\n

Z\u00e1v\u011bre\u010dn\u00e1 ot\u00e1zka<\/strong><\/h2>\n

Spr\u00e1vn\u00e1 ot\u00e1zka je pro ka\u017ed\u00e9ho zapojen\u00e9ho subjektu jednoduch\u00e1: mohu si dovolit horizont t\u0159\u00ed a\u017e p\u011bti let?<\/p>\n

Pokud je odpov\u011b\u010f ano, MotoGP dnes nab\u00edz\u00ed zaj\u00edmav\u00e9 okno potenci\u00e1ln\u00edho p\u0159ecen\u011bn\u00ed. Pokud je odpov\u011b\u010f ne, pak je\u0161t\u011b nen\u00ed \u010das vstoupit.<\/p>\n

Koup\u011b t\u00fdmu MotoGP dnes \u2014 nebo vstup jako title sponsor<\/strong> \u2014 p\u0159ipom\u00edn\u00e1 n\u00e1kup nemovitosti v \u010dtvrti, kde \u00fazemn\u00ed pl\u00e1n ji\u017e byl schv\u00e1len, ale nov\u00e1 linka metra je\u0161t\u011b nejezd\u00ed. Cena odr\u00e1\u017e\u00ed \u010dtvr\u0165 v\u010derej\u0161ka; zhodnocen\u00ed za\u010d\u00edn\u00e1 ve chv\u00edli, kdy trh uvid\u00ed, \u017ee \u010dtvr\u0165 z\u00edt\u0159ka je ji\u017e ve v\u00fdstavb\u011b.<\/p>\n

\u010c\u00edsla nel\u017eou. Nikdy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kolik stoj\u00ed t\u00fdmy MotoGP dnes a kolik mohou st\u00e1t v roce 2031? Anal\u00fdza valuac\u00ed, katalyz\u00e1tor\u016f a srovn\u00e1n\u00ed s modelem Liberty Media v F1.<\/p>\n","protected":false},"author":14,"featured_media":343622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-343623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKolik stoj\u00ed t\u00fdmy MotoGP dnes \u2014 a kolik budou st\u00e1t v 2031<\/title>\n<meta name=\"description\" content=\"Hodnota t\u00fdm\u016f MotoGP, srovn\u00e1n\u00ed s F1 a sc\u00e9n\u00e1\u0159e do roku 2031. 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