{"id":343768,"date":"2026-06-03T12:59:41","date_gmt":"2026-06-03T10:59:41","guid":{"rendered":"https:\/\/rtrsports.com\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/"},"modified":"2026-06-03T12:59:41","modified_gmt":"2026-06-03T10:59:41","slug":"je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/","title":{"rendered":"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku? Rozhodovac\u00ed r\u00e1mec pro rok 2026"},"content":{"rendered":"

\u0160patn\u00e1 odpov\u011b\u010f na ot\u00e1zku „Je sponzoring v motorsportu vhodn\u00fd pro mou zna\u010dku?“ zn\u00ed, \u017ee je p\u0159\u00edli\u0161 drah\u00fd. Podle anal\u00fdzy spole\u010dnosti Forrester 2024 citovan\u00e9 ve v\u00fdzkumu spole\u010dnosti RTR Sports 76 % zna\u010dek uv\u00e1d\u00ed, \u017ee maj\u00ed pot\u00ed\u017ee s od\u016fvodn\u011bn\u00edm n\u00e1vratnosti investic do sportovn\u00edho sponzoringu. Zna\u010dky, kter\u00e9 to d\u016fsledn\u011b zd\u016fvod\u0148uj\u00ed, maj\u00ed spole\u010dn\u00fd profil: vstoupily do n\u011bj s jasn\u00fdmi c\u00edli, adekv\u00e1tn\u00edmi po\u017eadavky na rozpo\u010det sponzoringu motorsportu a intern\u00edm vlastnictv\u00edm programu. <\/p>\n

Dvan\u00e1ct ot\u00e1zek v tomto r\u00e1mci je filtrem p\u0159ed p\u0159ijet\u00edm z\u00e1vazku, kter\u00fd odd\u011bluje sponzoring v motoristick\u00e9m sportu pro zna\u010dky, kter\u00e9 jsou v\u00fdkonn\u00e9, od t\u011bch, kter\u00e9 v\u00fdkonn\u00e9 nejsou. Ka\u017ed\u00e1 ot\u00e1zka p\u0159id\u00e1v\u00e1 jeden bod, pokud je zodpov\u011bzena kladn\u011b. Pr\u016fvodce bodov\u00fdm hodnocen\u00edm na konci mapuje v\u00e1\u0161 celkov\u00fd sou\u010det na doporu\u010den\u00fd postup. Ch\u00e1pejte ji jako n\u00e1stroj pro pl\u00e1nov\u00e1n\u00ed: vysok\u00e9 sk\u00f3re potvrzuje, \u017ee sponzoring motorsportu skute\u010dn\u011b vyhovuje; n\u00edzk\u00e9 sk\u00f3re ur\u010duje, co je t\u0159eba nejprve napravit. <\/p>\n

TL;DR – Kdy se sponzoring v motorsportu hod\u00ed pro zna\u010dku a kdy ne<\/b><\/h2>\n

Je sponzoring v motorsportu vhodn\u00fd pro mou zna\u010dku?<\/span>? Je – pokud m\u00e1 zna\u010dka: minim\u00e1ln\u00ed ro\u010dn\u00ed rozpo\u010det 500 tis\u00edc dolar\u016f a dal\u0161\u00ed 1 milion dolar\u016f na aktivaci, minim\u00e1ln\u00ed z\u00e1vazek na 2 sez\u00f3ny, jasn\u00e9 m\u011b\u0159iteln\u00e9 c\u00edle, kter\u00e9 mohou vlastnosti motoristick\u00e9ho sportu splnit, a intern\u00edho \u0161ampiona, kter\u00fd bude m\u00edt program na starosti. <\/span>Sponzoring motorsportu pro zna\u010dky<\/span> neusp\u011bje, pokud zna\u010dky vstoup\u00ed se z\u00e1vazky na jednu sez\u00f3nu, bez rozpo\u010dtu na aktivaci nebo s c\u00edli, kter\u00e9 objekt nem\u016f\u017ee struktur\u00e1ln\u011b splnit. N\u00ed\u017ee uveden\u00fdch 12 ot\u00e1zek ur\u010duje, o kterou kategorii se jedn\u00e1. <\/span><\/p>\n

Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku?<\/strong><\/h2>\n

P\u0159ed r\u00e1mcem: jedna orienta\u010dn\u00ed v\u011bta. Sponzoring v motoristick\u00e9m sportu je pro zna\u010dky investic\u00ed do v\u00fdkonnostn\u00edho marketingu, nikoliv do n\u00e1kupu m\u00e9di\u00ed. N\u00e1vratnost investic plyne z aktivace zp\u016fsobu, jak\u00fdm zna\u010dka vyu\u017e\u00edv\u00e1 zakoupen\u00e1 pr\u00e1va, nikoli z pr\u00e1v samotn\u00fdch. Zna\u010dka, kter\u00e1 si koup\u00ed pozici s logem bez aktiva\u010dn\u00edho pl\u00e1nu, neinvestuje do motorsportu; kupuje si zviditeln\u011bn\u00ed za pr\u00e9miovou cenu bez architektury n\u00e1vratnosti. Toto rozli\u0161en\u00ed m\u011bjte na pam\u011bti ve v\u0161ech 12 ot\u00e1zk\u00e1ch. <\/p>\n

Kategorie 1 – Rozpo\u010det a obchodn\u00ed p\u0159ipravenost (ot\u00e1zky 1-4)<\/strong><\/h2>\n

Tyto \u010dty\u0159i ot\u00e1zky zji\u0161\u0165uj\u00ed, zda jsou vytvo\u0159eny finan\u010dn\u00ed a organiza\u010dn\u00ed podm\u00ednky pro sponzorov\u00e1n\u00ed motoristick\u00e9ho sportu pro zna\u010dky. Odpov\u011b\u010f „ne“ v t\u00e9to ot\u00e1zce ur\u010duje, co je t\u0159eba vy\u0159e\u0161it, aby dohoda m\u011bla komer\u010dn\u00ed smysl. <\/p>\n\n\n\n\n
Ot\u00e1zka 1: M\u00e1te ro\u010dn\u00ed rozpo\u010det minim\u00e1ln\u011b 500 tis\u00edc dolar\u016f na poplatky za pr\u00e1va – plus dal\u0161\u00edch 1 milion dolar\u016f na aktivaci?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Pom\u011br aktivace k pr\u00e1v\u016fm 2 dolary znamen\u00e1, \u017ee pozice s pr\u00e1vy v hodnot\u011b 500 tis\u00edc dolar\u016f vy\u017eaduje aktivaci v hodnot\u011b p\u0159ibli\u017en\u011b 1 milion dolar\u016f, aby dos\u00e1hla sv\u00e9ho komer\u010dn\u00edho potenci\u00e1lu. Zna\u010dky, kter\u00e9 vstupuj\u00ed na trh s rozpo\u010dtem na pr\u00e1va, ale bez p\u0159id\u011blen\u00e9 aktivace, dosahuj\u00ed trvale hor\u0161\u00edch v\u00fdsledk\u016f. Pokud je celkov\u00fd rozpo\u010det ni\u017e\u0161\u00ed ne\u017e 1,5 milionu dolar\u016f, mo\u017enosti se zu\u017euj\u00ed, ale smyslupln\u00e9 p\u0159idru\u017een\u00e9 pozice v MotoGP, NASCAR a WEC existuj\u00ed i p\u0159i ni\u017e\u0161\u00edch vstupn\u00edch bodech, pokud jsou \u0159\u00e1dn\u011b aktivov\u00e1ny. To je nejz\u00e1sadn\u011bj\u0161\u00ed ze v\u0161ech po\u017eadavk\u016f na sponzorsk\u00fd rozpo\u010det v motorsportu. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: p\u0159ejd\u011bte na Q2. Ne: p\u0159ed pokra\u010dov\u00e1n\u00edm modelujte celkovou investici nebo prozkoumejte levn\u011bj\u0161\u00ed vstupn\u00ed \u0159ady. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka 2: Dok\u00e1\u017ee va\u0161e zna\u010dka vydr\u017eet minim\u00e1ln\u011b dv\u011b sez\u00f3ny?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Jednosez\u00f3nn\u00ed smlouvy maj\u00ed hor\u0161\u00ed v\u00fdsledky v ukazatel\u00edch budov\u00e1n\u00ed zna\u010dky. Rok 1 je nastaven: rozpoznatelnost publika je n\u00edzk\u00e1, aktivace se buduje a B2B potrub\u00ed nekonvertovalo. Od roku 2 se k\u0159ivka v\u00fdkonnosti skl\u00e1d\u00e1. Dvousez\u00f3nn\u00ed minimum nen\u00ed obchodn\u00ed preference – je to struktur\u00e1ln\u00ed minimum pro m\u011b\u0159itelnou n\u00e1vratnost investic do sponzoringu v motorsportu. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: p\u0159ejd\u011bte na Q3. Ne: p\u0159ed uzav\u0159en\u00edm jak\u00e9koli dohody znovu zva\u017ete na\u010dasov\u00e1n\u00ed a rozpo\u010dtov\u00fd horizont. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka 3: M\u00e1te intern\u00ed rozpo\u010dtov\u00fd org\u00e1n, kter\u00fd se m\u016f\u017ee pohybovat v r\u00e1mci rozhodovac\u00edho obdob\u00ed 4-8 t\u00fddn\u016f?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Obchodn\u00ed kalend\u00e1\u0159e v motoristick\u00e9m sportu nejsou v souladu se standardn\u00edmi cykly zad\u00e1v\u00e1n\u00ed ve\u0159ejn\u00fdch zak\u00e1zek v podnic\u00edch. Prim\u00e1rn\u00ed z\u00e1soby v F1 se zamykaj\u00ed 6-12 m\u011bs\u00edc\u016f p\u0159ed za\u010d\u00e1tkem sez\u00f3ny. Pokud je proces zad\u00e1v\u00e1n\u00ed ve\u0159ejn\u00fdch zak\u00e1zek ve va\u0161\u00ed organizaci struktur\u00e1ln\u011b pomalej\u0161\u00ed, \u0159e\u0161en\u00edm je zaji\u0161t\u011bn\u00ed p\u0159edb\u011b\u017en\u00e9ho schv\u00e1len\u00ed rozpo\u010dtov\u00e9 ob\u00e1lky, nikoli \u010dek\u00e1n\u00ed na vhodnou p\u0159\u00edle\u017eitost a jej\u00ed prome\u0161k\u00e1n\u00ed. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: p\u0159ejd\u011bte na \u010dtvrtou ot\u00e1zku. Ne: \u0159e\u0161te intern\u00ed schvalovac\u00ed proces p\u0159ed zah\u00e1jen\u00edm jak\u00e9hokoli zapojen\u00ed na trhu. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka 4: Pova\u017euje v\u00e1\u0161 finan\u010dn\u00ed \u0159editel sponzoring za marketingovou investici s m\u011b\u0159itelnou n\u00e1vratnost\u00ed – nikoli za dar?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Sponzoring m\u011b\u0159en\u00fd podle \u010dist\u00e9 medi\u00e1ln\u00ed hodnoty t\u00e9m\u011b\u0159 v\u017edy zklame, ne proto, \u017ee by hodnota nebyla dosa\u017eena, ale proto, \u017ee medi\u00e1ln\u00ed hodnota je \u0161patn\u00fd r\u00e1mec pro to, co m\u00e1 n\u00e1vratnost investic do sponzoringu v motoristick\u00e9m sportu p\u0159in\u00e9st. Relevantn\u00edmi kl\u00ed\u010dov\u00fdmi ukazateli v\u00fdkonnosti jsou konverze potrub\u00ed, \u00fadaje o sledov\u00e1n\u00ed zna\u010dky, n\u00e1klady na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a rychlost B2B obchod\u016f. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: p\u0159ejd\u011bte do kategorie 2. Ne: p\u0159ed podpisem jak\u00e9koli dohody sla\u010fte intern\u00ed z\u00fa\u010dastn\u011bn\u00e9 strany ohledn\u011b m\u011b\u0159en\u00ed n\u00e1vratnosti investic. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kategorie 2 – Soulad s publikem a zna\u010dkou (ot\u00e1zky 5-8)<\/strong><\/h2>\n

Tyto ot\u00e1zky zji\u0161\u0165uj\u00ed, zda profil fanou\u0161ka motoristick\u00e9ho sportu struktur\u00e1ln\u011b odpov\u00edd\u00e1 c\u00edlov\u00e9mu z\u00e1kazn\u00edkovi zna\u010dky. Nesoulad v t\u00e9to oblasti je nej\u010dast\u011bj\u0161\u00edm zdrojem nedostate\u010dn\u00e9 v\u00fdkonnosti zna\u010dek v oblasti sponzoringu motorsportu. Dohoda byla v po\u0159\u00e1dku, publikum nebylo nikdy to prav\u00e9. <\/p>\n\n\n\n\n
Ot\u00e1zka 5: P\u0159ekr\u00fdv\u00e1 se profil va\u0161ich c\u00edlov\u00fdch z\u00e1kazn\u00edk\u016f s demografick\u00fdmi skupinami fanou\u0161k\u016f motoristick\u00e9ho sportu?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Jak zjist\u00edm, zda publikum m\u00e9 zna\u010dky odpov\u00edd\u00e1 fanou\u0161k\u016fm motoristick\u00e9ho sportu? Mezi 827 miliony fanou\u0161k\u016f F1 bude v roce 2026 42 % \u017een, 43 % mlad\u0161\u00edch 35 let, se siln\u00fdmi indexy v oblasti technologi\u00ed, finan\u010dn\u00edch slu\u017eeb, pr\u00e9miov\u00e9ho spot\u0159ebn\u00edho zbo\u017e\u00ed a luxusu. MotoGP se siln\u011bji p\u0159ikl\u00e1n\u00ed k asijsk\u00fdm trh\u016fm, Indon\u00e9sii, Malajsii, Thajsku, a k publiku loaj\u00e1ln\u00edmu ke zna\u010dce. 75 milion\u016f americk\u00fdch fanou\u0161k\u016f NASCAR je siln\u011b orientov\u00e1no na maloobchodn\u00ed n\u00e1kupy: 71 % uv\u00e1d\u00ed, \u017ee si aktivn\u011b vyb\u00edr\u00e1 produkty sponzor\u016f oproti produkt\u016fm nesponzor\u016f. P\u0159ed v\u00fdb\u011brem s\u00e9rie porovnejte profil fanou\u0161ka s profilem z\u00e1kazn\u00edka. To je j\u00e1dro slad\u011bn\u00ed sponzorsk\u00fdch zna\u010dek v motorsportu. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: p\u0159ejd\u011bte na ot\u00e1zku \u010d. 6. Ne: Ne\u017e se rozhodnete pro s\u00e9rii, prove\u010fte anal\u00fdzu p\u0159ekr\u00fdv\u00e1n\u00ed publika s c\u00edlov\u00fdmi segmenty. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka \u010d. 6: Je va\u0161e zna\u010dka symbolem v\u00fdkonu, inovace, rychlosti nebo p\u0159esn\u00e9ho in\u017een\u00fdrstv\u00ed?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Sponzoring motoristick\u00e9ho sportu pro zna\u010dky je nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed, pokud se kl\u00ed\u010dov\u00e9 hodnoty zna\u010dky prot\u00ednaj\u00ed s hodnotami sportu. Zna\u010dky z oblasti technologi\u00ed, finan\u010dn\u00edch slu\u017eeb, automobilov\u00e9ho pr\u016fmyslu, stroj\u00edrenstv\u00ed a pr\u00e9miov\u00e9 spot\u0159ebn\u00ed zbo\u017e\u00ed maj\u00ed trvale vy\u0161\u0161\u00ed index n\u00e1vratnosti investic, proto\u017ee asociace se zna\u010dkou je p\u0159irozen\u00e1 a posiluje se ka\u017ed\u00fdm z\u00e1vodem. Zna\u010dky z nesouvisej\u00edc\u00edch kategori\u00ed mohou st\u00e1le dosahovat v\u00fdkonnosti, ale vy\u017eaduj\u00ed podstatn\u011b v\u011bt\u0161\u00ed investice do aktivace, aby si vyrobily relevanci, kter\u00e9 se v\u00fdkonnostn\u00edm zna\u010dk\u00e1m dost\u00e1v\u00e1 organicky. To je z\u00e1sadn\u00ed pro ka\u017ed\u00e9 hodnocen\u00ed slad\u011bn\u00ed zna\u010dky se sponzoringem v motoristick\u00e9m sportu. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: slad\u011bn\u00ed zna\u010dky a hodnot je siln\u00e9. Ne: p\u0159ed dokon\u010den\u00edm aktiva\u010dn\u00ed architektury napl\u00e1nujte aktiva\u010dn\u00ed vrstvu pro zarovn\u00e1n\u00ed hodnot. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka 7: M\u00e1 v\u00e1\u0161 produkt nebo slu\u017eba p\u0159irozen\u00fd aktiva\u010dn\u00ed h\u00e1\u010dek v prost\u0159ed\u00ed paddocku nebo v den z\u00e1vodu?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Jak zjistit, zda se sponzoring v motorsportu vyplat\u00ed, se \u010dasto odv\u00edj\u00ed od n\u00e1sleduj\u00edc\u00edho: lze produkt demonstrovat nebo smyslupln\u011b propojit s prost\u0159ed\u00edm z\u00e1vodu? Technologick\u00e1 spole\u010dnost B2B, kter\u00e1 v paddocku po\u0159\u00e1d\u00e1 instrukt\u00e1\u017ee pro klienty, m\u00e1 p\u0159irozen\u00fd h\u00e1\u010dek. Zna\u010dka finan\u010dn\u00edch slu\u017eeb, kter\u00e1 host\u00ed klienty spr\u00e1vy majetku v Paddock Clubu, m\u00e1 p\u0159irozen\u00fd h\u00e1\u010dek. Pokud koncept aktivace vy\u017eaduje zna\u010dnou kreativitu k vytvo\u0159en\u00ed spojen\u00ed, sponzoring pracuje proti proudu. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: aktiva\u010dn\u00ed architektura bude p\u0159irozen\u011b plynout. Ne: aktiva\u010dn\u00ed koncepci navrhn\u011bte p\u0159ed podpisem smlouvy, ne a\u017e po n\u011bm. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka 8: Pat\u0159\u00edte do kategorie, kter\u00e1 m\u00e1 aktivn\u00ed sponzoring motoristick\u00e9ho sportu – technologie, finan\u010dn\u00ed slu\u017eby, automobilov\u00fd pr\u016fmysl, rychloobr\u00e1tkov\u00e9 zbo\u017e\u00ed nebo luxus?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>P\u0159edchoz\u00ed kategorie je sign\u00e1lem osv\u011bd\u010den\u00e9ho sponzorstv\u00ed v motorsportu. Portfoliu F1 pro rok 2026 v\u00e9vod\u00ed technologie (Oracle, Lenovo), finan\u010dn\u00ed slu\u017eby (Santander, Crypto.com), automobilov\u00fd pr\u016fmysl, FMCG a luxus (LVMH). Vstup do zaveden\u00e9 kategorie znamen\u00e1 sout\u011b\u017eit o pod\u00edl na hlase; vstup do nep\u0159epln\u011bn\u00e9 kategorie znamen\u00e1 budovat asociaci od nuly, co\u017e vy\u017eaduje v\u00edce \u010dasu a aktiva\u010dn\u00ed rozpo\u010det. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: p\u0159edchoz\u00ed kategorie sni\u017euje pot\u0159ebnou aktiva\u010dn\u00ed investici. Ne: pl\u00e1nujte del\u0161\u00ed horizont a vy\u0161\u0161\u00ed aktiva\u010dn\u00ed rozpo\u010det pro pozici pr\u016fkopn\u00edka kategorie. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kategorie 3 – Objektivn\u00ed jasnost (ot\u00e1zky 9-10)<\/strong><\/h2>\n

Tyto ot\u00e1zky zji\u0161\u0165uj\u00ed, zda jsou c\u00edle zna\u010dky dostate\u010dn\u011b konkr\u00e9tn\u00ed, aby je bylo mo\u017en\u00e9 m\u011b\u0159it, a zda jsou to c\u00edle, kter\u00e9 m\u016f\u017ee motoristick\u00fd sport struktur\u00e1ln\u011b splnit. Bez tohoto vyjasn\u011bn\u00ed, n\u00e1vratnost investic do sponzoringu v motorsportu<\/u><\/a> nelze spravedliv\u011b vyhodnotit. <\/p>\n\n\n\n\n
Ot\u00e1zka \u010d. 9: M\u016f\u017eete uv\u00e9st t\u0159i konkr\u00e9tn\u00ed, m\u011b\u0159iteln\u00e9 kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti, kter\u00e9 o\u010dek\u00e1v\u00e1te od sponzoringu motoristick\u00e9ho sportu – a jsou re\u00e1ln\u00e9 v horizontu 12 m\u011bs\u00edc\u016f?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Nejasn\u00e9 c\u00edle vedou k nejasn\u00fdm v\u00fdsledk\u016fm. „Zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce“ nen\u00ed m\u011b\u0159iteln\u00fd kl\u00ed\u010dov\u00fd ukazatel v\u00fdkonnosti; „zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce o 15 bod\u016f mezi mu\u017ei ve v\u011bku 25-34 let v jihov\u00fdchodn\u00ed Asii do t\u0159et\u00edho \u010dtvrtlet\u00ed prvn\u00edho roku“ je. Rozli\u0161en\u00ed ur\u010duje, kter\u00e1 \u0159ada, kter\u00fd t\u00fdm, kter\u00e1 pozice a jak\u00e1 aktiva\u010dn\u00ed architektura jsou vhodn\u00e9. Jedn\u00e1 se o nejp\u0159\u00edm\u011bj\u0161\u00ed test p\u0159ipravenosti sponzoringu motorsportu na n\u00e1vratnost investic. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: c\u00edle jsou dostate\u010dn\u011b konkr\u00e9tn\u00ed na to, aby se na jejich z\u00e1klad\u011b dala strukturovat dohoda a pl\u00e1n aktivace. Ne: definujte m\u011b\u0159iteln\u00e9 kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti p\u0159ed zah\u00e1jen\u00edm jak\u00e9koli transakce. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka 10: Je va\u0161\u00edm hlavn\u00edm c\u00edlem glob\u00e1ln\u00ed pov\u011bdom\u00ed o zna\u010dce, proniknut\u00ed na region\u00e1ln\u00ed trh, B2B pohostinstv\u00ed nebo d\u016fv\u011bryhodnost kategorie?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>R\u016fzn\u00e9 c\u00edle sm\u011b\u0159uj\u00ed k r\u016fzn\u00fdm \u0159ad\u00e1m. Celosv\u011btov\u00e9 pov\u011bdom\u00ed o zna\u010dce ve velk\u00e9m m\u011b\u0159\u00edtku d\u00e1v\u00e1 p\u0159ednost F1 – 24 z\u00e1vod\u016f, 827 milion\u016f fanou\u0161k\u016f, univerz\u00e1ln\u00ed medi\u00e1ln\u00ed pokryt\u00ed. Region\u00e1ln\u00ed penetrace v Asii je v\u00fdhodn\u011bj\u0161\u00ed pro MotoGP. Rozvoj pohostinstv\u00ed B2B je v\u00fdhodn\u00fd pro v\u0161echny s\u00e9rie s pr\u00e9miov\u00fdm p\u0159\u00edstupem do paddocku. D\u016fv\u011bryhodnost kategorie na americk\u00e9m trhu up\u0159ednost\u0148uje NASCAR. V\u00fdb\u011br s\u00e9rie bez zmapov\u00e1n\u00ed c\u00edl\u016f a charakteristik s\u00e9rie vede k nesouladu, kter\u00fd nem\u016f\u017ee napravit \u017e\u00e1dn\u00fd aktiva\u010dn\u00ed rozpo\u010det. Toto mapov\u00e1n\u00ed je rozhoduj\u00edc\u00ed pro uvoln\u011bn\u00ed z\u00e1kladn\u00ed linie. <\/span> V\u00fdhody sponzorstv\u00ed v motoristick\u00e9m sportu<\/span><\/a>.<\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: p\u0159i\u0159azen\u00ed c\u00edle k \u0159ad\u011b je jasn\u00e9. Ne: p\u0159ed osloven\u00edm jak\u00e9hokoli obchodn\u00edho odd\u011blen\u00ed dokon\u010dete mapov\u00e1n\u00ed. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Kategorie 4 – Vnit\u0159n\u00ed aktiva\u010dn\u00ed kapacita (ot\u00e1zky 11-12)<\/strong><\/h2>\n

Tyto ot\u00e1zky zji\u0161\u0165uj\u00ed, zda organizace disponuje infrastrukturou pro p\u0159em\u011bnu pr\u00e1v na komer\u010dn\u00ed v\u00fdnosy. Nedostate\u010dn\u00e9 zdroje pro aktivaci jsou nej\u010dast\u011bj\u0161\u00ed p\u0159\u00ed\u010dinou nedostate\u010dn\u00e9 v\u00fdkonnosti sponzoringu motorsportu u zna\u010dek, kter\u00e9 jinak pro\u0161ly v\u0161emi ostatn\u00edmi testy. <\/p>\n\n\n\n\n
Ot\u00e1zka \u010d. 11: M\u00e1 v\u00e1\u0161 marketingov\u00fd t\u00fdm dostate\u010dnou kapacitu na to, aby mohl po dobu 10 m\u011bs\u00edc\u016f v roce aktivovat obsah, pohostinnost, soci\u00e1ln\u00ed s\u00edt\u011b a dealersk\u00e9 programy?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>Jak zjistit, zda se sponzoring v motoristick\u00e9m sportu vyplat\u00ed, je z\u010d\u00e1sti n\u00e1sleduj\u00edc\u00ed: sponzoring v motoristick\u00e9m sportu nen\u00ed kampa\u0148, ale desetim\u011bs\u00ed\u010dn\u00ed provozn\u00ed program. T\u00fdm jednoho univerz\u00e1ln\u00edho pracovn\u00edka nem\u016f\u017ee efektivn\u011b \u0159\u00eddit obsahov\u00fd kalend\u00e1\u0159, spravovat logistiku B2B pohostinstv\u00ed v r\u00e1mci n\u011bkolika z\u00e1vod\u016f, informovat soci\u00e1ln\u00ed agentury, udr\u017eovat program aktivace dealer\u016f a sou\u010dasn\u011b vykazovat kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti. Zna\u010dky, kter\u00e9 vstupuj\u00ed na trh bez vyhrazen\u00fdch aktiva\u010dn\u00edch zdroj\u016f, se neust\u00e1le nedostate\u010dn\u011b aktivuj\u00ed a nedosahuj\u00ed dostate\u010dn\u00e9 n\u00e1vratnosti investic do sponzoringu v motoristick\u00e9m sportu. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: aktiva\u010dn\u00ed infrastruktura je k dispozici. Ne: rozpo\u010det na vyhrazen\u00e9 aktiva\u010dn\u00ed zdroje je sou\u010d\u00e1st\u00ed celkov\u00fdch n\u00e1klad\u016f na dohodu. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n
Ot\u00e1zka 12: M\u00e1te ur\u010den\u00e9ho intern\u00edho z\u00e1stupce, kter\u00fd bude zodpov\u011bdn\u00fd za vztah s agenturou a aktiva\u010dn\u00ed program po podpisu smlouvy?<\/b><\/td>\n<\/tr>\n
Co va\u0161e odpov\u011b\u010f znamen\u00e1: <\/b>V\u00fdzkumy opakovan\u011b ukazuj\u00ed, \u017ee sponzoringy bez jmenovan\u00e9ho intern\u00edho vlastn\u00edka se aktivuj\u00ed zhruba na 30 % sv\u00e9ho potenci\u00e1lu. Intern\u00ed vlastn\u00edk nen\u00ed koordin\u00e1tor – je to osoba s pravomoc\u00ed nad aktiva\u010dn\u00edm rozpo\u010dtem, mand\u00e1tem k tomu, aby agentura nesla odpov\u011bdnost, a vztahem s nad\u0159\u00edzen\u00fdm, kter\u00fd zajist\u00ed, \u017ee sponzoring bude m\u00edt zdroje v ka\u017ed\u00e9m \u010dtvrtlet\u00ed programu. Jejich existence je jedn\u00edm z nejspolehliv\u011bj\u0161\u00edch prediktor\u016f vhodnosti a dlouhov\u011bkosti sponzoringu v motorsportu. <\/span><\/p>\n

Signalizace sk\u00f3re: <\/b>Ano: vlastnick\u00e1 struktura je zavedena. Ne: intern\u00edho \u0161ampiona jmenujte p\u0159ed zah\u00e1jen\u00edm jedn\u00e1n\u00ed o transakci, ne a\u017e po n\u011bm. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Va\u0161e sk\u00f3re: Co to znamen\u00e1 a co d\u011blat d\u00e1l?<\/strong><\/h2>\n\n\n\n\n\n\n
Sk\u00f3re (odpov\u011bdi ano)<\/b><\/td>\nV\u00fdklad<\/b><\/td>\nDoporu\u010den\u00fd dal\u0161\u00ed krok<\/b><\/td>\n<\/tr>\n
0-4<\/span><\/td>\nNejd\u0159\u00edve se zastavte a \u0159e\u0161te nedostatky<\/span><\/td>\nUr\u010dete t\u0159i hlavn\u00ed p\u0159ek\u00e1\u017eky: rozpo\u010dtov\u00e9 pravomoci, aktiva\u010dn\u00ed kapacitu nebo slad\u011bn\u00ed s publikem. P\u0159ed uzav\u0159en\u00edm jak\u00e9koli dohody je vy\u0159e\u0161te. <\/span><\/td>\n<\/tr>\n
5-8<\/span><\/td>\nProzkoumejte s odborn\u00fdm veden\u00edm<\/span><\/td>\nZ\u00e1klady jsou na sv\u00e9m m\u00edst\u011b, ale mezery p\u0159etrv\u00e1vaj\u00ed. Za\u010dn\u011bte s nez\u00e1vislou konzultac\u00ed, kter\u00e1 zmapuje mo\u017enosti \u0159ady \u0159e\u0161en\u00ed s ohledem na va\u0161e konkr\u00e9tn\u00ed c\u00edle. <\/span><\/td>\n<\/tr>\n
9-12<\/span><\/td>\nSiln\u00e1 obchodn\u00ed vhodnost – jednejte nyn\u00ed<\/span><\/td>\nPodm\u00ednky pro v\u00fdkonn\u00e9 sponzorstv\u00ed v motorsportu pro zna\u010dky existuj\u00ed. Kontaktujte spole\u010dnost RTR Sports pro v\u00fdb\u011br s\u00e9rie a strukturov\u00e1n\u00ed smlouvy. <\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

N\u00e1stroj Motorsport Sponsorship Matcher na webov\u00fdch str\u00e1nk\u00e1ch RTR Sports umo\u017e\u0148uje zna\u010dk\u00e1m b\u011bhem p\u011bti minut sestavit seznam sponzor\u016f seri\u00e1lu podle jejich obchodn\u00edch c\u00edl\u016f a rozpo\u010dtu. Jedn\u00e1 se o bezplatn\u00fd, nez\u00e1visl\u00fd n\u00e1stroj, kter\u00fd nevy\u017eaduje registraci a je praktick\u00fdm dal\u0161\u00edm krokem pro zna\u010dky v p\u00e1smu 5-8 bod\u016f, kter\u00e9 si cht\u011bj\u00ed p\u0159ed p\u0159ijet\u00edm z\u00e1vazku otestovat, zda jim sponzoring motorsportu vyhovuje v konkr\u00e9tn\u00edch s\u00e9ri\u00edch. <\/p>\n

Sponzoring v motoristick\u00e9m sportu vs. ostatn\u00ed kan\u00e1ly: Srovn\u00e1n\u00ed na \u00farovni C-Suite<\/strong><\/h2>\n\n\n\n\n\n\n\n\n\n
Kan\u00e1l<\/b><\/td>\nGlob\u00e1ln\u00ed dosah<\/b><\/td>\nHodnota B2B v pohostinstv\u00ed<\/b><\/td>\nZna\u010dka Prestige<\/b><\/td>\nHloubka aktivace<\/b><\/td>\nVstupn\u00ed n\u00e1klady<\/b><\/td>\n<\/tr>\n
Sponzorstv\u00ed F1<\/span><\/td>\n827 milion\u016f fanou\u0161k\u016f, 24 trh\u016f<\/span><\/td>\nPaddock Club – nejvy\u0161\u0161\u00ed ve sportu<\/span><\/td>\nNejvy\u0161\u0161\u00ed v celosv\u011btov\u00e9m motorsportu<\/span><\/td>\nObsah, pohostinstv\u00ed, digit\u00e1ln\u00ed, prodejce<\/span><\/td>\n500 000 A\u017d 60 MILION\u016e DOLAR\u016e A V\u00cdCE<\/span><\/td>\n<\/tr>\n
Sponzorstv\u00ed MotoGP<\/span><\/td>\nSiln\u00fd asijsk\u00fd + evropsk\u00fd<\/span><\/td>\nVIP paddock + p\u0159\u00edstup do gar\u00e1\u017ee<\/span><\/td>\n\u0160pi\u010dkov\u00e9 technologie a v\u00fdkon<\/span><\/td>\nSoci\u00e1ln\u00ed s\u00edt\u011b, obsah, akce pro fanou\u0161ky<\/span><\/td>\n200 TIS\u00cdC DOLAR\u016e – 10 MILION\u016e DOLAR\u016e A V\u00cdCE<\/span><\/td>\n<\/tr>\n
Sponzorstv\u00ed NASCAR<\/span><\/td>\n75 milion\u016f fanou\u0161k\u016f v USA, 36 z\u00e1vod\u016f<\/span><\/td>\nApartm\u00e1 pro hosty + p\u0159\u00edstup na tra\u0165<\/span><\/td>\nSiln\u00e1 pozice na americk\u00e9m trhu<\/span><\/td>\nRegion\u00e1ln\u00ed aktivace + maloobchod<\/span><\/td>\n200 TIS\u00cdC DOLAR\u016e – 20 MILION\u016e DOLAR\u016e A V\u00cdCE<\/span><\/td>\n<\/tr>\n
Digit\u00e1ln\u00ed reklama<\/span><\/td>\nTeoreticky glob\u00e1ln\u00ed<\/span><\/td>\n\u017d\u00e1dn\u00e9<\/span><\/td>\nZ\u00e1vislost na kategorii<\/span><\/td>\nProgramov\u00e1n\u00ed + kreativa<\/span><\/td>\n100 TIS\u00cdC DOLAR\u016e – 5 MILION\u016e DOLAR\u016e A V\u00cdCE<\/span><\/td>\n<\/tr>\n
Pr\u00e1va na pojmenov\u00e1n\u00ed stadionu<\/span><\/td>\nSpecifick\u00fd trh<\/span><\/td>\nFiremn\u00ed boxy<\/span><\/td>\nVysok\u00e1 – m\u00edstn\u00ed trh<\/span><\/td>\nZna\u010dkov\u00e9 zna\u010den\u00ed<\/span><\/td>\nV\u00cdCE NE\u017d 2 MILIONY DOLAR\u016e<\/span><\/td>\n<\/tr>\n
Podporov\u00e1n\u00ed slavn\u00fdch osobnost\u00ed<\/span><\/td>\nZ\u00e1vislost na soci\u00e1ln\u00edm dosahu<\/span><\/td>\nStruktur\u00e1ln\u011b \u017e\u00e1dn\u00e9<\/span><\/td>\nZ\u00e1vislost na talentu<\/span><\/td>\nObsah + soci\u00e1ln\u00ed s\u00edt\u011b<\/span><\/td>\n500 000 A\u017d 10 MILION\u016e DOLAR\u016e A V\u00cdCE<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Co p\u0159in\u00e1\u0161\u00ed sponzoring v motoristick\u00e9m sportu, co jin\u00e9 kan\u00e1ly nedok\u00e1\u017eou<\/strong><\/h2>\n

T\u0159i v\u00fdstupy jsou struktur\u00e1ln\u011b jedine\u010dn\u00e9 pro sponzoring v motoristick\u00e9m sportu a nejsou dostupn\u00e9 v \u017e\u00e1dn\u00e9m jin\u00e9m marketingov\u00e9m kan\u00e1lu ve srovnateln\u00e9m m\u011b\u0159\u00edtku.<\/p>\n

Exkluzivita kategorie<\/strong>: To nenab\u00edz\u00ed \u017e\u00e1dn\u00fd digit\u00e1ln\u00ed reklamn\u00ed kan\u00e1l. \u017d\u00e1dn\u00e9 pr\u00e1vo na pojmenov\u00e1n\u00ed stadionu ji nenab\u00edz\u00ed. Motoristick\u00fd sport je jedn\u00edm z m\u00e1la marketingov\u00fdch prost\u0159ed\u00ed, kde zna\u010dka m\u016f\u017ee smluvn\u011b zablokovat konkurenci ve sv\u00e9 kategorii p\u0159ed stejn\u00fdm publikem, a to z n\u011bj \u010din\u00ed z\u00e1sadn\u011b odli\u0161n\u00fd komer\u010dn\u00ed p\u0159\u00ednos. Pro zna\u010dky, kter\u00e9 posuzuj\u00ed, zda je sponzoring motorsportu pro jejich zna\u010dku vhodn\u00fd, je pr\u00e1v\u011b tato skute\u010dnost \u010dasto rozhoduj\u00edc\u00edm faktorem ve sporn\u00fdch kategori\u00edch. <\/p>\n

Prost\u0159ed\u00ed B2B v pohostinstv\u00ed<\/strong>: Klub v paddocku F1 a VIP pohostinstv\u00ed MotoGP pat\u0159\u00ed k nejproduktivn\u011bj\u0161\u00edm prost\u0159ed\u00edm B2B v celosv\u011btov\u00e9m sportu. Kombinace skute\u010dn\u00e9 exkluzivity, kontextu sd\u00edlen\u00e9 v\u00e1\u0161n\u011b a neru\u0161en\u00e9ho \u010dasu s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky vytv\u00e1\u0159\u00ed rychlost uzav\u00edr\u00e1n\u00ed obchod\u016f, kterou nelze zopakovat v konferen\u010dn\u00edm prost\u0159ed\u00ed. <\/p>\n

Licence na neust\u00e1le zapnut\u00fd obsah<\/strong>: Rozlo\u017een\u00ed rozmanit\u00fdch typ\u016f sponzorstv\u00ed v motoristick\u00e9m sportu<\/u><\/a> generuje pr\u00e1va na obsah v pr\u016fb\u011bhu 10m\u011bs\u00ed\u010dn\u00ed sez\u00f3ny, trvalou p\u0159\u00edtomnost zna\u010dky b\u011bhem 24 z\u00e1vodn\u00edch v\u00edkend\u016f a stovky soci\u00e1ln\u00edch kontakt\u016f. Pro zna\u010dky s aktiva\u010dn\u00ed infrastrukturou, kter\u00e9 je mohou vyu\u017e\u00edt, p\u0159edstavuj\u00ed tato pr\u00e1va obsahov\u00fd motor, kter\u00fd nem\u00e1 v placen\u00fdch m\u00e9di\u00edch \u017e\u00e1dn\u00fd struktur\u00e1ln\u00ed ekvivalent. Pochopen\u00ed toho, jak zjistit, zda se sponzoring motorsportu vyplat\u00ed, vy\u017eaduje posouzen\u00ed, zda m\u00e1 zna\u010dka kapacitu tato pr\u00e1va vyu\u017e\u00edt, nebo zda to za ni ud\u011bl\u00e1 partner agentury. <\/p>\n

Pro\u010d nez\u00e1visl\u00e1 agentura sni\u017euje riziko rozhodnut\u00ed<\/strong><\/h2>\n

Odpov\u011b\u010f na ot\u00e1zku, zda je sponzoring v motorsportu pro mou zna\u010dku vhodn\u00fd, je jen polovinou pr\u00e1ce. Druhou polovinou je ur\u010dit, kter\u00e1 s\u00e9rie, kter\u00fd t\u00fdm a kter\u00e1 pozice p\u0159inese nejlep\u0161\u00ed n\u00e1vratnost vzhledem ke konkr\u00e9tn\u00edm c\u00edl\u016fm a rozpo\u010dtu. <\/p>\n

To je funkce nez\u00e1visl\u00fdch, daty podlo\u017een\u00fdch aktivace sportovn\u00edho sponzoringu<\/u><\/a> pl\u00e1nov\u00e1n\u00ed, kter\u00e9 je hrazeno z t\u00fdmov\u00e9 provize a zna\u010dku na smlouv\u011b nic nestoj\u00ed.<\/p>\n

Nez\u00e1visl\u00fd poradce pro sponzoring v motorsportu<\/u><\/a> mapuje profil zna\u010dky v porovn\u00e1n\u00ed s komer\u010dn\u00edm prost\u0159ed\u00edm, dostupn\u00fdm invent\u00e1\u0159em, statusem exkluzivity v dan\u00e9 kategorii, v\u00fdkonnostn\u00ed trajektori\u00ed t\u00fdmu a \u00fadaji o sledovanosti seri\u00e1lu a p\u0159ed uzav\u0159en\u00edm jak\u00e9koli smlouvy vypracuje strukturovan\u00e9 doporu\u010den\u00ed.<\/p>\n

Vzhledem k tomu, \u017ee provize legitimn\u00ed agentury z dohody o pr\u00e1vech je pln\u011b hrazena t\u00fdmem z poplatku za pr\u00e1va, nestoj\u00ed tato z\u00e1sadn\u00ed strategick\u00e1 vrstva zna\u010dku na stran\u011b transakce nic. Tento model definuje jak funguje sponzoring v motorsportu<\/u><\/a> pod profesion\u00e1ln\u00edm a nez\u00e1visl\u00fdm veden\u00edm. Pokud zna\u010dka n\u00e1sledn\u011b anga\u017euje poradce pro pr\u016fb\u011b\u017enou realizaci aktiv, stoj\u00ed to jako samostatn\u00fd, voliteln\u00fd mand\u00e1t. <\/p>\n

Spole\u010dnost RTR Sports Marketing p\u016fsob\u00ed od roku 1995 v\u00fdhradn\u011b na stran\u011b zna\u010dek a sponzor\u016f v z\u00e1vodech F1, MotoGP, NASCAR, WEC, Formule E a dal\u0161\u00edch. Pokud va\u0161e sk\u00f3re nazna\u010duje silnou vhodnost sponzoringu v motorsportu, dal\u0161\u00edm spr\u00e1vn\u00fdm krokem je nez\u00e1visl\u00e9 posouzen\u00ed toho, co trh nab\u00edz\u00ed p\u0159i va\u0161em rozpo\u010dtu v letech 2026 a 2027. Objevte pro\u010d si vybrat spole\u010dnost RTR Sports<\/u><\/a> jako sv\u00e9ho firemn\u00edho pr\u016fvodce, nebo se pora\u010fte se specializovan\u00fdm Licen\u010dn\u00ed agenturou pro motoristick\u00e9 zna\u010dky<\/u><\/a> specialistou pod na\u0161\u00ed st\u0159echou. <\/p>\n

Kdy\u017e jste p\u0159ipraveni strategicky maximalizovat n\u00e1vratnost investic do sponzoringu v motorsportu<\/u><\/a> s partnerem, kter\u00fd je s v\u00e1mi v souladu, obra\u0165te se na najmout sportovn\u00edho marketingov\u00e9ho poradce pro sponzoring<\/u><\/a> kter\u00fd klade va\u0161e obchodn\u00ed c\u00edle na prvn\u00ed m\u00edsto.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160patn\u00e1 odpov\u011b\u010f na ot\u00e1zku „Je sponzoring v motorsportu vhodn\u00fd pro mou zna\u010dku?“ zn\u00ed, \u017ee je p\u0159\u00edli\u0161 drah\u00fd. Podle anal\u00fdzy spole\u010dnosti Forrester 2024 citovan\u00e9 ve v\u00fdzkumu spole\u010dnosti RTR Sports 76 % zna\u010dek uv\u00e1d\u00ed, \u017ee maj\u00ed pot\u00ed\u017ee s od\u016fvodn\u011bn\u00edm n\u00e1vratnosti investic do sportovn\u00edho sponzoringu. Zna\u010dky, kter\u00e9 to d\u016fsledn\u011b zd\u016fvod\u0148uj\u00ed, maj\u00ed spole\u010dn\u00fd profil: vstoupily do n\u011bj s jasn\u00fdmi […]<\/p>\n","protected":false},"author":2,"featured_media":343751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20231],"tags":[],"class_list":["post-343768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorsport-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJe sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku?<\/title>\n<meta name=\"description\" content=\"Vyplat\u00ed se va\u0161\u00ed zna\u010dce sponzoring v motorsportu? R\u00e1mec pro rozhodov\u00e1n\u00ed zahrnuj\u00edc\u00ed vhodnost, m\u011b\u0159en\u00ed n\u00e1vratnosti investic, n\u00e1klady p\u0159\u00edle\u017eitosti a zp\u016fsob, jak vytvo\u0159it obchodn\u00ed argumenty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku? Rozhodovac\u00ed r\u00e1mec pro rok 2026\" \/>\n<meta property=\"og:description\" content=\"Vyplat\u00ed se va\u0161\u00ed zna\u010dce sponzoring v motorsportu? R\u00e1mec pro rozhodov\u00e1n\u00ed zahrnuj\u00edc\u00ed vhodnost, m\u011b\u0159en\u00ed n\u00e1vratnosti investic, n\u00e1klady p\u0159\u00edle\u017eitosti a zp\u016fsob, jak vytvo\u0159it obchodn\u00ed argumenty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/pexels-jonathanborba-35210801.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku? Rozhodovac\u00ed r\u00e1mec pro rok 2026\",\"datePublished\":\"2026-06-03T10:59:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/\"},\"wordCount\":3678,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/pexels-jonathanborba-35210801.jpg\",\"articleSection\":[\"Motorsport\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/\",\"name\":\"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/pexels-jonathanborba-35210801.jpg\",\"datePublished\":\"2026-06-03T10:59:41+00:00\",\"description\":\"Vyplat\u00ed se va\u0161\u00ed zna\u010dce sponzoring v motorsportu? R\u00e1mec pro rozhodov\u00e1n\u00ed zahrnuj\u00edc\u00ed vhodnost, m\u011b\u0159en\u00ed n\u00e1vratnosti investic, n\u00e1klady p\u0159\u00edle\u017eitosti a zp\u016fsob, jak vytvo\u0159it obchodn\u00ed argumenty.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/pexels-jonathanborba-35210801.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/pexels-jonathanborba-35210801.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Sponzorsk\u00e1 agentura Formule 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku? Rozhodovac\u00ed r\u00e1mec pro rok 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku?","description":"Vyplat\u00ed se va\u0161\u00ed zna\u010dce sponzoring v motorsportu? R\u00e1mec pro rozhodov\u00e1n\u00ed zahrnuj\u00edc\u00ed vhodnost, m\u011b\u0159en\u00ed n\u00e1vratnosti investic, n\u00e1klady p\u0159\u00edle\u017eitosti a zp\u016fsob, jak vytvo\u0159it obchodn\u00ed argumenty.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/","og_locale":"cs_CZ","og_type":"article","og_title":"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku? Rozhodovac\u00ed r\u00e1mec pro rok 2026","og_description":"Vyplat\u00ed se va\u0161\u00ed zna\u010dce sponzoring v motorsportu? R\u00e1mec pro rozhodov\u00e1n\u00ed zahrnuj\u00edc\u00ed vhodnost, m\u011b\u0159en\u00ed n\u00e1vratnosti investic, n\u00e1klady p\u0159\u00edle\u017eitosti a zp\u016fsob, jak vytvo\u0159it obchodn\u00ed argumenty.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1920,"height":1280,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/pexels-jonathanborba-35210801.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"18 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku? Rozhodovac\u00ed r\u00e1mec pro rok 2026","datePublished":"2026-06-03T10:59:41+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/"},"wordCount":3678,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/pexels-jonathanborba-35210801.jpg","articleSection":["Motorsport"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/","url":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/","name":"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku?","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/pexels-jonathanborba-35210801.jpg","datePublished":"2026-06-03T10:59:41+00:00","description":"Vyplat\u00ed se va\u0161\u00ed zna\u010dce sponzoring v motorsportu? R\u00e1mec pro rozhodov\u00e1n\u00ed zahrnuj\u00edc\u00ed vhodnost, m\u011b\u0159en\u00ed n\u00e1vratnosti investic, n\u00e1klady p\u0159\u00edle\u017eitosti a zp\u016fsob, jak vytvo\u0159it obchodn\u00ed argumenty.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/pexels-jonathanborba-35210801.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/pexels-jonathanborba-35210801.jpg","width":1920,"height":1280,"caption":"Sponzorsk\u00e1 agentura Formule 1"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Je sponzoring v motoristick\u00e9m sportu vhodn\u00fd pro va\u0161i zna\u010dku? Rozhodovac\u00ed r\u00e1mec pro rok 2026"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/343768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=343768"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/343768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/343751"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=343768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=343768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=343768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}