{"id":343795,"date":"2026-06-03T15:21:29","date_gmt":"2026-06-03T13:21:29","guid":{"rendered":"https:\/\/rtrsports.com\/kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026\/"},"modified":"2026-06-03T15:21:29","modified_gmt":"2026-06-03T13:21:29","slug":"kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026\/","title":{"rendered":"Kdy je nejlep\u0161\u00ed \u010das uzav\u0159\u00edt smlouvu o sponzorstv\u00ed v motoristick\u00e9m sportu? N\u00e1kupn\u00ed kalend\u00e1\u0159 na rok 2026"},"content":{"rendered":"

Zna\u010dky, kter\u00e9 se ptaj\u00ed, kdy je nejlep\u0161\u00ed \u010das podepsat smlouvu o sponzorstv\u00ed v motoristick\u00e9m sportu v lednu z\u00e1vodn\u00edho roku, ji\u017e prome\u0161kaly prim\u00e1rn\u00ed z\u00e1sobovac\u00ed obdob\u00ed. V mnoha p\u0159\u00edpadech tak\u00e9 prome\u0161kaly nejlep\u0161\u00ed pozice na \u00farovni p\u0159idru\u017een\u00fdch sponzor\u016f. Obchodn\u00ed kalend\u00e1\u0159 v motorsportu funguje mnohem d\u0159\u00edve ne\u017e kalend\u00e1\u0159 z\u00e1vod\u016f. T\u00fdmy uzav\u00edraj\u00ed seznamy sponzor\u016f \u0161est a\u017e dvan\u00e1ct m\u011bs\u00edc\u016f p\u0159ed za\u010d\u00e1tkem sez\u00f3ny a prim\u00e1rn\u00ed pozice jsou v\u017edy uzam\u010deny jako prvn\u00ed. <\/p>\n

N\u00e1kupn\u00ed kalend\u00e1\u0159 sponzor\u016f v motoristick\u00e9m sportu nen\u00ed teoretick\u00fdm omezen\u00edm, ale provozn\u00ed realitou sportu, kde exkluzivita kategorie plat\u00ed podle toho, kdo d\u0159\u00edv p\u0159ijde, a kde zna\u010dky s nejsiln\u011bj\u0161\u00ed vyjedn\u00e1vac\u00ed pozic\u00ed jsou ty, kter\u00e9 se zapoj\u00ed nejd\u0159\u00edve. Pochopen\u00ed jak funguje sponzoring v motorsportu<\/u><\/a> vy\u017eaduje uv\u011bdomit si, \u017ee na\u010dasov\u00e1n\u00ed v tomto odv\u011btv\u00ed nen\u00ed jen logistika. Je to p\u00e1kov\u00fd efekt. <\/p>\n

Tato p\u0159\u00edru\u010dka obsahuje kalend\u00e1\u0159 n\u00e1kupu sponzor\u016f v motorsportu pro F1, MotoGP, NASCAR a WEC na jednotliv\u00e9 m\u011bs\u00edce, vysv\u011btluje struktur\u00e1ln\u00ed d\u016fvody, pro\u010d jsou obchodn\u00ed okna takov\u00e1, jak\u00e1 jsou, a poskytuje pokyny pro jednotliv\u00e9 s\u00e9rie, kdy zah\u00e1jit jedn\u00e1n\u00ed o sponzorstv\u00ed v motorsportu, abyste m\u011bli co nejv\u011bt\u0161\u00ed v\u00fdb\u011br z\u00e1sob a vyjedn\u00e1vac\u00ed pozici.<\/p>\n

TL;DR – 4 kl\u00ed\u010dov\u00e1 podpisov\u00e1 okna<\/b><\/h3>\n
    \n
  1. 3.-4. \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku: Prim\u00e1rn\u00ed inventurn\u00ed okno pro F1, MotoGP a NASCAR. Jedn\u00e1 se o <\/span>Nejlep\u0161\u00ed \u010das na podeps\u00e1n\u00ed sponzorsk\u00e9 smlouvy v motorsportu<\/span>: nej\u0161ir\u0161\u00ed v\u00fdb\u011br, nejsiln\u011bj\u0161\u00ed p\u00e1kov\u00fd efekt, pln\u00e1 aktiva\u010dn\u00ed dr\u00e1ha. <\/span> <\/li>\n
  2. 1. \u010dtvrtlet\u00ed z\u00e1vodn\u00edho roku: Prim\u00e1rn\u00ed pozice pro F1 a MotoGP jsou z velk\u00e9 \u010d\u00e1sti uzav\u0159eny. <\/span><\/li>\n
  3. V polovin\u011b sez\u00f3ny: P\u0159\u00edle\u017eitostn\u00e9 p\u0159idru\u017een\u00e9 vstupy v p\u0159\u00edpad\u011b, \u017ee sponzo\u0159i ode\u0161li; rozhovory o obnoven\u00ed st\u00e1vaj\u00edc\u00edch partner\u016f. <\/span><\/li>\n
  4. Mimo sez\u00f3nu (po sez\u00f3n\u011b): Pl\u00e1nov\u00e1n\u00ed obnovy na v\u00edce let. Zna\u010dky, kter\u00e9 se v roce 2027 uzamknou, maj\u00ed nyn\u00ed nejsiln\u011bj\u0161\u00ed obchodn\u00ed pozici. <\/span><\/li>\n<\/ol>\n

    Pro\u010d m\u00e1 sponzoring v motoristick\u00e9m sportu sv\u016fj vlastn\u00ed komer\u010dn\u00ed kalend\u00e1\u0159<\/strong><\/h2>\n

    N\u00e1kupn\u00ed kalend\u00e1\u0159 sponzor\u016f v motoristick\u00e9m sportu se \u0159\u00edd\u00ed t\u0159emi struktur\u00e1ln\u00edmi skute\u010dnostmi, kter\u00e9 jej odli\u0161uj\u00ed od v\u011bt\u0161iny ostatn\u00edch kategori\u00ed sponzoringu.<\/p>\n

    Prvn\u00ed z nich je doba pl\u00e1nov\u00e1n\u00ed. T\u00fdmy vytv\u00e1\u0159ej\u00ed sv\u00e9 komer\u010dn\u00ed seznamy 12 a\u017e 18 m\u011bs\u00edc\u016f p\u0159edem, proto\u017ee integrace sponzor\u016f ovliv\u0148uje design voz\u016f, livrejov\u00e1n\u00ed, zna\u010dku pos\u00e1dek v boxech, pohostinskou infrastrukturu a z\u00e1vazky jezdc\u016f. Titul\u00e1rn\u00ed sponzor, kter\u00fd podep\u00ed\u0161e smlouvu v \u00fanoru z\u00e1vodn\u00edho roku, je dostate\u010dn\u011b pozd\u011b na to, aby naru\u0161il kreativitu, kter\u00e1 je ji\u017e ve v\u00fdrob\u011b. T\u00fdmy up\u0159ednost\u0148uj\u00ed a oce\u0148uj\u00ed v\u010dasn\u00fd z\u00e1vazek. <\/p>\n

    Druh\u00fdm d\u016fvodem je exkluzivita kategorie. M\u00edsta pro exkluzivitu jsou p\u0159id\u011blov\u00e1na postupn\u011b: prvn\u00ed zna\u010dka v kategorii blokuje v\u0161echny n\u00e1sleduj\u00edc\u00ed \u017eadatele v dan\u00e9 kategorii v dan\u00e9m t\u00fdmu. T\u00edm vznik\u00e1 skute\u010dn\u00e1 v\u00fdhoda prvn\u00edho hr\u00e1\u010de. Pochopen\u00ed dostupnosti sponzorsk\u00fdch z\u00e1sob v motoristick\u00e9m sportu v roce 2026 vy\u017eaduje, abyste tuto skute\u010dnost zkontrolovali p\u0159ed jak\u00fdmkoli dal\u0161\u00edm krokem. Banka, kter\u00e1 oslov\u00ed t\u00fdm F1 v lednu, m\u016f\u017ee zjistit, \u017ee kategorie finan\u010dn\u00edch slu\u017eeb byla uzav\u0159ena o osm m\u011bs\u00edc\u016f d\u0159\u00edve. <\/p>\n

    T\u0159et\u00ed mo\u017enost\u00ed je stup\u0148ov\u00e1n\u00ed z\u00e1sob. Prim\u00e1rn\u00ed z\u00e1soby se pln\u00ed jako prvn\u00ed, a to za pr\u00e9miov\u00e9 ceny. N\u00e1sleduje \u00farove\u0148 Associate. Pozice uprost\u0159ed sez\u00f3ny jsou obvykle m\u00edsta druh\u00e9 \u00farovn\u011b, kter\u00e1 se uvolnila po p\u0159ed\u010dasn\u00fdch odchodech. Nejlep\u0161\u00ed na\u010dasov\u00e1n\u00ed sponzorsk\u00fdch smluv v motoristick\u00e9m sportu je v\u017edy v nejran\u011bj\u0161\u00ed f\u00e1zi obchodn\u00edho cyklu, co\u017e zna\u010dk\u00e1m umo\u017e\u0148uje d\u016fkladn\u011b odblokovat dlouhodob\u00e9 v\u00fdhody sponzorstv\u00ed v motorsportu<\/u><\/a>. <\/p>\n

    Kalend\u00e1\u0159 n\u00e1kupu sponzor\u016f v motoristick\u00e9m sportu na rok 2026: M\u011bs\u00edc po m\u011bs\u00edci<\/strong><\/h2>\n\n\n\n\n\n\n\n\n
    M\u011bs\u00edc<\/b><\/td>\nDostupn\u00fd typ z\u00e1sob<\/b><\/td>\n\u0158ada Focus<\/b><\/td>\nAkce pro zna\u010dky<\/b><\/td>\n<\/tr>\n
    leden-\u00fanor<\/span><\/td>\n\u00darove\u0148 Associate; n\u011bkter\u00e9 prim\u00e1rn\u00ed sloty st\u0159edn\u00ed \u00farovn\u011b<\/span><\/td>\nF1, MotoGP<\/span><\/td>\nPosledn\u00ed \u017eivotaschopn\u00e9 okno pro aktu\u00e1ln\u00ed sez\u00f3nu; omezen\u00fd v\u00fdb\u011br a zkr\u00e1cen\u00e1 aktiva\u010dn\u00ed dr\u00e1ha. Nen\u00ed to nejlep\u0161\u00ed doba na uzav\u0159en\u00ed sponzorsk\u00e9 smlouvy pro motoristick\u00fd sport, kter\u00e1 by m\u011bla dopad na celou sez\u00f3nu. <\/span><\/td>\n<\/tr>\n
    B\u0159ezen-duben<\/span><\/td>\nSpolupracovn\u00edk v polovin\u011b sez\u00f3ny; v n\u011bkter\u00fdch s\u00e9ri\u00edch pouze aktiva\u010dn\u00ed vstup<\/span><\/td>\nNASCAR, WEC<\/span><\/td>\nVstup do NASCAR v polovin\u011b sez\u00f3ny mo\u017en\u00fd; k dispozici jsou pozice p\u0159idru\u017een\u00e9ho \u010dlena WEC; prim\u00e1rn\u00ed sez\u00f3na F1\/MotoGP je nyn\u00ed uzav\u0159ena.<\/span><\/td>\n<\/tr>\n
    Kv\u011bten-\u010dervenec<\/span><\/td>\nDiskuse o prodlou\u017een\u00ed; p\u0159\u00edle\u017eitostn\u00e9 odchody v polovin\u011b sez\u00f3ny<\/span><\/td>\nV\u0161echny s\u00e9rie<\/span><\/td>\nSt\u00e1vaj\u00edc\u00ed partne\u0159i: zah\u00e1jen\u00ed p\u0159ezkumu v\u00fdkonnosti a rozhovor\u016f o obnoven\u00ed; sledov\u00e1n\u00ed odchod\u016f v polovin\u011b sez\u00f3ny<\/span><\/td>\n<\/tr>\n
    Srpen-\u0159\u00edjen<\/span><\/td>\nOtev\u0159en\u00ed prim\u00e1rn\u00edho invent\u00e1\u0159e pro n\u00e1sleduj\u00edc\u00ed sez\u00f3nu; nejprve titul\/princip\u00e1l<\/span><\/td>\nF1, MotoGP<\/span><\/td>\nVrcholn\u00e9 okno pro p\u0159\u00ed\u0161t\u00ed sez\u00f3nu. Toto je nejlep\u0161\u00ed doba pro zah\u00e1jen\u00ed jedn\u00e1n\u00ed o sponzorstv\u00ed v motorsportu, nejsiln\u011bj\u0161\u00ed p\u00e1ka, nej\u0161ir\u0161\u00ed v\u00fdb\u011br. <\/span><\/td>\n<\/tr>\n
    listopad-prosinec<\/span><\/td>\nVrcholn\u00e9 obdob\u00ed uzav\u00edr\u00e1n\u00ed prim\u00e1rn\u00edch smluv pro n\u00e1sleduj\u00edc\u00ed sez\u00f3nu<\/span><\/td>\nF1, MotoGP, NASCAR<\/span><\/td>\nNejproduktivn\u011bj\u0161\u00ed obdob\u00ed pro uzav\u00edr\u00e1n\u00ed smluv pro prim\u00e1rn\u00ed z\u00e1soby; prvn\u00ed z\u00e1jemci si zaji\u0161\u0165uj\u00ed nejlep\u0161\u00ed pozice a ceny.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    V\u00fd\u0161e uveden\u00fd kalend\u00e1\u0159 odr\u00e1\u017e\u00ed obecn\u00e9 vzorce nap\u0159\u00ed\u010d hlavn\u00edmi \u0159adami. Nez\u00e1visl\u00e1 agentura m\u00e1 v re\u00e1ln\u00e9m \u010dase p\u0159ehled o tom, kter\u00e9 pozice jsou v dan\u00e9m okam\u017eiku cyklu aktu\u00e1ln\u00ed, a proto v\u010dasn\u00e9 zapojen\u00ed nez\u00e1visl\u00e9ho zastoupen\u00ed trvale p\u0159in\u00e1\u0161\u00ed lep\u0161\u00ed v\u00fdsledky v oblasti na\u010dasov\u00e1n\u00ed sponzorsk\u00fdch smluv v motorsportu ne\u017e p\u0159\u00edm\u00e9 osloven\u00ed t\u00fdm\u016f. <\/p>\n

    Formule 1: Nejt\u011bsn\u011bj\u0161\u00ed invent\u00e1rn\u00ed okna v motorsportu<\/strong><\/h3>\n

    Prim\u00e1rn\u00ed titul F1 a hlavn\u00ed sponzo\u0159i se obvykle uzav\u00edraj\u00ed mezi z\u00e1\u0159\u00edm a listopadem p\u0159edchoz\u00edho roku. Inventura na \u00farovni p\u0159idru\u017een\u00fdch sponzor\u016f prob\u00edh\u00e1 od ledna do \u00fanora z\u00e1vodn\u00edho roku. Sez\u00f3na 2026 p\u0159inesla neobvyklou dynamiku v polovin\u011b cyklu: nejv\u00fdznamn\u011bj\u0161\u00ed regula\u010dn\u00ed zm\u011bna v historii tohoto sportu vyvolala obchodn\u00ed restrukturalizaci v n\u011bkolika t\u00fdmech, co\u017e vytvo\u0159ilo ur\u010ditou dodate\u010dnou dostupnost sponzorsk\u00fdch z\u00e1sob motorsportu 2026, kter\u00e1 neodr\u00e1\u017e\u00ed b\u011b\u017en\u00e9 sez\u00f3nn\u00ed vzorce. <\/p>\n

    Pro sez\u00f3nu 2027 je prim\u00e1rn\u00ed okno otev\u0159eno ji\u017e nyn\u00ed. Zna\u010dky, kter\u00e9 zah\u00e1j\u00ed anga\u017em\u00e1 p\u0159ed koncem aktu\u00e1ln\u00ed sez\u00f3ny 2026, maj\u00ed nejlep\u0161\u00ed p\u0159\u00edle\u017eitost podepsat smlouvu o sponzoringu motoristick\u00e9ho sportu na rok 2027, a to s nejlep\u0161\u00ed kvalitou, um\u00edst\u011bn\u00edm a cenou. V\u00fddaje na sponzoring F1 v roce 2026 poprv\u00e9 p\u0159es\u00e1hly 3 miliardy dolar\u016f (Ampere Analysis), co\u017e ze sout\u011b\u017ee o z\u00e1soby \u010din\u00ed nejvy\u0161\u0161\u00ed \u010d\u00e1stku v komer\u010dn\u00ed historii tohoto sportu. Zna\u010dky mohou vyu\u017e\u00edt Kalkula\u010dku sponzoringu Formule 1<\/u><\/a> a d\u00e1t si tyto pr\u00e9miov\u00e9 v\u00fddaje do souvislosti s tr\u017en\u00edmi hodnotami v re\u00e1ln\u00e9m \u010dase. <\/p>\n

    MotoGP: flexibiln\u011bj\u0161\u00ed \u010dasov\u00fd pl\u00e1n pro vstup do \u0161ampion\u00e1tu se strategick\u00fdm \u010dasov\u00fdm horizontem do roku 2027<\/strong><\/h3>\n

    \u010casov\u00e1 osa sponzorsk\u00fdch smluv v MotoGP je historicky dostupn\u011bj\u0161\u00ed ne\u017e v F1 – prim\u00e1rn\u00ed smlouvy se uzav\u00edraj\u00ed v \u0159\u00edjnu a\u017e prosinci, p\u0159idru\u017een\u00e9 pozice jsou k dispozici do b\u0159ezna z\u00e1vodn\u00edho roku. Akvizice spole\u010dnosti Dorna spole\u010dnost\u00ed Liberty Media (\u010dervenec 2025) zah\u00e1jila profesionalizaci obchodn\u00ed infrastruktury; d\u0159\u00edv\u011bj\u0161\u00ed p\u0159edpoklady flexibility se st\u00e1vaj\u00ed m\u00e9n\u011b spolehliv\u00fdmi. <\/p>\n

    Sez\u00f3na 2027 nese specifick\u00fd sign\u00e1l: zna\u010dky, kter\u00e9 podep\u00ed\u0161\u00ed v\u00edcelet\u00e9 smlouvy v roce 2026 nebo na za\u010d\u00e1tku roku 2027, si zamykaj\u00ed sazby p\u0159ed eskalac\u00ed, ne\u017e komer\u010dn\u00ed profesionalizace Liberty p\u0159ecen\u00ed ceny seri\u00e1lu. Pochopit, kdy zah\u00e1jit jedn\u00e1n\u00ed o sponzoringu motorsportu pro MotoGP 2027, znamen\u00e1 za\u010d\u00edt hned. Jedn\u00e1 se o vymezen\u00e9 okno, nikoli o pr\u016fb\u011b\u017enou dostupnost. <\/p>\n

    NASCAR: Nejdel\u0161\u00ed reklamn\u00ed okno v hlavn\u00edm motoristick\u00e9m sportu<\/strong><\/h3>\n

    Kalend\u00e1\u0159 n\u00e1kupu sponzor\u016f v motorsportu NASCAR je ze v\u0161ech velk\u00fdch s\u00e9ri\u00ed nej\u0161etrn\u011bj\u0161\u00ed – komer\u010dn\u00ed diskuse prob\u00edhaj\u00ed po cel\u00fd rok, prim\u00e1rn\u00ed sponzoring pro n\u00e1sleduj\u00edc\u00ed sez\u00f3nu se uzav\u00edr\u00e1 od srpna do \u0159\u00edjna a pozice na \u00farovni p\u0159idru\u017een\u00e9ho sponzora z\u016fst\u00e1vaj\u00ed k dispozici a\u017e do ledna z\u00e1vodn\u00edho roku. Vstupy p\u0159idru\u017een\u00fdch sponzor\u016f v polovin\u011b sez\u00f3ny jsou v NASCAR b\u011b\u017en\u011bj\u0161\u00ed ne\u017e v jin\u00fdch hlavn\u00edch s\u00e9ri\u00edch. <\/p>\n

    V prosinci 2025 byla zavedena ochrana st\u00e1l\u00fdch smluv, kter\u00e1 stabilizovala na\u010dasov\u00e1n\u00ed sponzorsk\u00fdch smluv v cel\u00e9m seri\u00e1lu Cup. T\u00fdmy dr\u017e\u00edc\u00ed chartu nyn\u00ed mohou sponzor\u016fm nab\u00eddnout skute\u010dnou dlouhodobou jistotu, kter\u00e1 d\u0159\u00edve nebyla k dispozici, a podpo\u0159it v\u00edcelet\u00e9 struktury pod z\u00e1kladn\u00ed \u00farovn\u00ed. <\/p>\n\n\n\n\n\n\n\n
    S\u00e9rie<\/b><\/td>\nUz\u00e1v\u011brky prim\u00e1rn\u00ed inventury<\/b><\/td>\nSpolupracovn\u00edk k dispozici do<\/b><\/td>\nVstup uprost\u0159ed sez\u00f3ny?<\/b><\/td>\n2026\/27 Pozn\u00e1mka<\/b><\/td>\n<\/tr>\n
    Formule 1<\/span><\/td>\nZ\u00e1\u0159\u00ed-listopad (p\u0159edchoz\u00ed rok)<\/span><\/td>\nleden-\u00fanor (rok z\u00e1vodu)<\/span><\/td>\nVz\u00e1cn\u00e9 – pouze v\u00fdjezd sponzora<\/span><\/td>\nRegula\u010dn\u00ed rok 2026 vytvo\u0159il ur\u010ditou restrukturalizaci uprost\u0159ed cyklu; nyn\u00ed je otev\u0159eno okno 2027<\/span><\/td>\n<\/tr>\n
    MotoGP<\/span><\/td>\n\u0158\u00edjen-prosinec (p\u0159edchoz\u00ed rok)<\/span><\/td>\nB\u0159ezen (rok z\u00e1vodu)<\/span><\/td>\nMo\u017en\u00e1 p\u0159idru\u017een\u00e1 \u00farove\u0148<\/span><\/td>\nAkvizice spole\u010dnosti Liberty Media profesionalizuje komer\u010dn\u00ed kalend\u00e1\u0159; nyn\u00ed je otev\u0159eno okno pro stanoven\u00ed cen za technickou obnovu v roce 2027.<\/span><\/td>\n<\/tr>\n
    NASCAR<\/span><\/td>\nSrpen-\u0159\u00edjen (p\u0159edchoz\u00ed rok)<\/span><\/td>\nLeden (rok z\u00e1vodu)<\/span><\/td>\nAno – p\u0159idru\u017een\u00e1 \u00farove\u0148<\/span><\/td>\nVypo\u0159\u00e1d\u00e1n\u00ed charty (prosinec 2025) zv\u00fd\u0161ilo stabilitu t\u00fdmu; na\u010dasov\u00e1n\u00ed sponzorsk\u00fdch smluv v motorsportu je p\u0159edv\u00eddateln\u011bj\u0161\u00ed<\/span><\/td>\n<\/tr>\n
    WEC<\/span><\/td>\n\u0158\u00edjen-prosinec (p\u0159edchoz\u00ed rok)<\/span><\/td>\n\u00danor-mar (rok z\u00e1vodu)<\/span><\/td>\nAno – flexibiln\u011bj\u0161\u00ed<\/span><\/td>\nInvent\u00e1\u0159 Le Mans je dra\u017e\u0161\u00ed a uzav\u00edr\u00e1 se nejd\u0159\u00edve; spolupracovn\u00edk na celou sez\u00f3nu je dostupn\u011bj\u0161\u00ed.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Pro\u010d na\u010dasov\u00e1n\u00ed ovliv\u0148uje cenu a p\u00e1kov\u00fd efekt, nejen dostupnost<\/strong><\/h2>\n

    Obchodn\u00ed d\u016fsledky pozdn\u00edho vstupu na trh p\u0159esahuj\u00ed omezen\u00ed v\u00fdb\u011bru z\u00e1sob. T\u00fdm jednaj\u00edc\u00ed se zna\u010dkou, kter\u00e1 se p\u0159ibl\u00ed\u017eila ve 3. \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku, m\u00e1 v\u00edce konkuren\u010dn\u00edch mo\u017enost\u00ed, na kter\u00e9 m\u00e1 zna\u010dka maxim\u00e1ln\u00ed vliv. T\u00fdm, kter\u00fd vyjedn\u00e1v\u00e1 se zna\u010dkou v lednu z\u00e1vodn\u00edho roku, v\u00ed, \u017ee mo\u017enosti zna\u010dky jsou omezen\u00e9 a aktiva\u010dn\u00ed dr\u00e1ha je ji\u017e zkr\u00e1cena. To je hlavn\u00ed obchodn\u00ed argument pro pochopen\u00ed nejlep\u0161\u00edho okam\u017eiku pro uzav\u0159en\u00ed sponzorsk\u00e9 smlouvy v motorsportu: na\u010dasov\u00e1n\u00ed ovliv\u0148uje cenu, nejen to, co je k dispozici. <\/p>\n

    Jak brzy by m\u011bla zna\u010dka zah\u00e1jit proces sponzorstv\u00ed v motoristick\u00e9m sportu? \u010casov\u00e1 okna pro jednotliv\u00e9 s\u00e9rie <\/strong><\/h2>\n

    Abyste zajistili, \u017ee v\u00e1\u0161 kapit\u00e1l bude efektivn\u011b pou\u017eit na maximalizovat n\u00e1vratnost investic do sponzoringu motoristick\u00e9ho sportu<\/u><\/a>, je strukturovan\u00fd a v\u010dasn\u00fd p\u0159\u00edstup nezbytn\u00fd:<\/p>\n

    Na\u010dasov\u00e1n\u00ed z\u00e1sob formule 1<\/strong><\/h3>\n

    Zah\u00e1jen\u00ed nez\u00e1visl\u00e9ho hodnocen\u00ed a procesu informov\u00e1n\u00ed agentury ve druh\u00e9m \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku (18 m\u011bs\u00edc\u016f p\u0159ed za\u010d\u00e1tkem c\u00edlov\u00e9 sez\u00f3ny). Osloven\u00ed t\u00fdm\u016f prost\u0159ednictv\u00edm nez\u00e1visl\u00e9ho zastoupen\u00ed od 3. \u010dtvrtlet\u00ed. C\u00edlov\u00e9 dokon\u010den\u00ed dohody do listopadu. Zna\u010dka, kter\u00e1 za\u010dne s vyjedn\u00e1v\u00e1n\u00edm o sponzoringu motoristick\u00e9ho sportu F1 v 1. \u010dtvrtlet\u00ed zam\u00fd\u0161len\u00e9ho z\u00e1vodn\u00edho roku, pracuje proti obchodn\u00edmu kalend\u00e1\u0159i ve v\u0161ech v\u00fdznamn\u00fdch ohledech. <\/p>\n

    \u010casov\u00e1 osa p\u0159ihl\u00e1\u0161ek do MotoGP<\/strong><\/h3>\n

    Zah\u00e1jen\u00ed hodnocen\u00ed ve 2. \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku. Prim\u00e1rn\u00ed p\u0159\u00edstup od srpna. C\u00edlov\u00e1 hodnota dokon\u010den\u00ed dohody do prosince. Uplatnit stejnou discipl\u00ednu zah\u00e1jen\u00ed ve 2. \u010dtvrtlet\u00ed jako u F1, obchodn\u00ed kalend\u00e1\u0159 se zp\u0159\u00eds\u0148uje, proto\u017ee Liberty seri\u00e1l profesionalizuje. <\/p>\n

    Obchodn\u00ed okno NASCAR<\/strong><\/h3>\n

    Zah\u00e1jen\u00ed hodnocen\u00ed v 1.-2. \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku. Prim\u00e1rn\u00ed p\u0159\u00edstup od \u010dervna. C\u00edlov\u00e9 dokon\u010den\u00ed dohody do \u0159\u00edjna pro prim\u00e1rn\u00ed pozice, leden pro pozice na \u00farovni spolupracovn\u00edk\u016f. Del\u0161\u00ed kalend\u00e1\u0159n\u00ed okno pro n\u00e1kup sponzor\u016f v motorsportu v NASCAR neznamen\u00e1, \u017ee pozd\u011bji je stejn\u011b dobr\u00e9, znamen\u00e1 to, \u017ee je v\u011bt\u0161\u00ed flexibilita v p\u0159idru\u017een\u00e9 \u00farovni, nikoliv v prim\u00e1rn\u00ed \u00farovni. <\/p>\n

    \u010casov\u00e1n\u00ed WEC<\/strong><\/h3>\n

    Zah\u00e1jen\u00ed hodnocen\u00ed ve 2. \u010dtvrtlet\u00ed p\u0159edchoz\u00edho roku. Prim\u00e1rn\u00ed p\u0159\u00edstup od z\u00e1\u0159\u00ed. Slot na 24h Le Mans se uzav\u00edr\u00e1 nejd\u0159\u00edve. P\u0159idru\u017een\u00e9 pozice na celou sez\u00f3nu maj\u00ed v\u011bt\u0161\u00ed flexibilitu, p\u0159ihl\u00e1\u0161en\u00ed je mo\u017en\u00e9 do 1. \u010dtvrtlet\u00ed z\u00e1vodn\u00edho roku pro pozice, kter\u00e9 nejsou dominantn\u00ed pro Le Mans. <\/p>\n

    Na kterou s\u00e9rii by se m\u011bla zam\u011b\u0159it prvn\u00ed zna\u010dka v roce 2026?<\/strong><\/h2>\n

    V kontextu sou\u010dasn\u00e9ho kalend\u00e1\u0159e n\u00e1kupu sponzorsk\u00fdch dar\u016f v motoristick\u00e9m sportu je obr\u00e1zek dostupnosti sponzorsk\u00fdch dar\u016f v motoristick\u00e9m sportu pro rok 2026 n\u00e1sleduj\u00edc\u00ed: MotoGP 2026 mohou existovat p\u0159idru\u017een\u00e9 pozice s omezenou aktiva\u010dn\u00ed dr\u00e1hou, 2027 je lep\u0161\u00ed vstup; NASCAR 2026 p\u0159idru\u017een\u00e9 pozice dostupn\u00e9; WEC 2026 mimo Le Mans p\u0159idru\u017een\u00e9 pozice dostupn\u00e9. Pro v\u011bt\u0161inu za\u010d\u00ednaj\u00edc\u00edch zna\u010dek je nejvhodn\u011bj\u0161\u00edm okam\u017eikem pro uzav\u0159en\u00ed sponzorsk\u00e9 smlouvy v motoristick\u00e9m sportu pro program s pln\u00fdmi zdroji c\u00edlen\u00ed na rok 2027 a zah\u00e1jen\u00ed procesu nyn\u00ed. <\/p>\n

    Kdy u\u017e je pozd\u011b? N\u00e1klady na pozdn\u00ed vstup <\/strong><\/h2>\n

    Po \u00fanoru z\u00e1vodn\u00edho roku je prim\u00e1rn\u00ed invent\u00e1\u0159 v F1 a MotoGP fakticky uzav\u0159en. Z\u016fst\u00e1vaj\u00ed z\u00e1soby na \u00farovni p\u0159idru\u017een\u00fdch spole\u010dnost\u00ed za standardn\u00ed sazby, sjednan\u00e9 bez p\u00e1kov\u00e9ho efektu a podpo\u0159en\u00e9 zkr\u00e1cenou z\u00e1rukou. aktivace sportovn\u00edho sponzoringu<\/u><\/a> kter\u00e1 za\u010d\u00edn\u00e1 dva a\u017e \u010dty\u0159i m\u011bs\u00edce p\u0159ed koncem kalend\u00e1\u0159e. Jedn\u00e1 se o nejhor\u0161\u00ed na\u010dasov\u00e1n\u00ed sponzorsk\u00fdch smluv v motorsportu ze v\u0161ech hledisek: cena, v\u00fdb\u011br a aktiva\u010dn\u00ed dr\u00e1ha. <\/p>\n

    Pokud se zna\u010dka v aktu\u00e1ln\u00edm kalend\u00e1\u0159i nach\u00e1z\u00ed mimo optim\u00e1ln\u00ed obdob\u00ed pro c\u00edlovou \u0159adu, je spr\u00e1vnou reakc\u00ed pova\u017eovat tento rok za p\u0159\u00edpravn\u00fd a vyu\u017e\u00edt tento \u010das k p\u0159izp\u016fsoben\u00ed se specializovan\u00e9 \u0159ad\u011b. Licen\u010dn\u00ed agentura pro motoristick\u00e9 zna\u010dky<\/u><\/a> nebo konzultantem, prov\u00e9st zmapov\u00e1n\u00ed c\u00edl\u016f zna\u010dky a p\u0159ipravit pozici pro hlavn\u00ed obdob\u00ed n\u00e1sleduj\u00edc\u00ed sez\u00f3ny. Zna\u010dka, kter\u00e1 za\u010dne v kv\u011btnu 2026 pl\u00e1novat, kdy zah\u00e1jit jedn\u00e1n\u00ed o sponzorstv\u00ed v motorsportu pro sez\u00f3nu 2027, je v nejsiln\u011bj\u0161\u00ed pozici, kter\u00e1 je na trhu k dispozici. Pr\u00e1v\u011b tam se toti\u017e nach\u00e1z\u00ed obchodn\u00ed p\u0159\u00edle\u017eitost. <\/p>\n

    Pro\u010d si vybrat RTR Sports<\/u><\/a>? Spole\u010dnost RTR Sports Marketing spravuje sponzorsk\u00e9 vstupy do motoristick\u00e9ho sportu v F1, MotoGP, NASCAR, WEC a dal\u0161\u00edch od roku 1995. Pokud vyhodnocujete vstup do roku 2026 nebo 2027, spr\u00e1vn\u00fdm v\u00fdchoz\u00edm bodem je nez\u00e1visl\u00e9 posouzen\u00ed dostupn\u00fdch z\u00e1sob vzhledem k va\u0161im c\u00edl\u016fm a rozpo\u010dtu. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Zna\u010dky, kter\u00e9 se ptaj\u00ed, kdy je nejlep\u0161\u00ed \u010das podepsat smlouvu o sponzorstv\u00ed v motoristick\u00e9m sportu v lednu z\u00e1vodn\u00edho roku, ji\u017e prome\u0161kaly prim\u00e1rn\u00ed z\u00e1sobovac\u00ed obdob\u00ed. V mnoha p\u0159\u00edpadech tak\u00e9 prome\u0161kaly nejlep\u0161\u00ed pozice na \u00farovni p\u0159idru\u017een\u00fdch sponzor\u016f. Obchodn\u00ed kalend\u00e1\u0159 v motorsportu funguje mnohem d\u0159\u00edve ne\u017e kalend\u00e1\u0159 z\u00e1vod\u016f. T\u00fdmy uzav\u00edraj\u00ed seznamy sponzor\u016f \u0161est a\u017e dvan\u00e1ct m\u011bs\u00edc\u016f p\u0159ed za\u010d\u00e1tkem […]<\/p>\n","protected":false},"author":2,"featured_media":343782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20231],"tags":[],"class_list":["post-343795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorsport-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKdy je nejlep\u0161\u00ed \u010das uzav\u0159\u00edt smlouvu o sponzorstv\u00ed v motoristick\u00e9m sportu? (2026)<\/title>\n<meta name=\"description\" content=\"Z\u00e1soby sponzor\u016f v motoristick\u00e9m sportu se pln\u00ed 6-12 m\u011bs\u00edc\u016f p\u0159ed sez\u00f3nou. Tento n\u00e1kupn\u00ed kalend\u00e1\u0159 na rok 2026 ukazuje p\u0159esn\u00e1 okna pro smlouvy F1, MotoGP, NASCAR a WEC - a kdy u\u017e je pozd\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdy je nejlep\u0161\u00ed \u010das uzav\u0159\u00edt smlouvu o sponzorstv\u00ed v motoristick\u00e9m sportu? N\u00e1kupn\u00ed kalend\u00e1\u0159 na rok 2026\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1soby sponzor\u016f v motoristick\u00e9m sportu se pln\u00ed 6-12 m\u011bs\u00edc\u016f p\u0159ed sez\u00f3nou. Tento n\u00e1kupn\u00ed kalend\u00e1\u0159 na rok 2026 ukazuje p\u0159esn\u00e1 okna pro smlouvy F1, MotoGP, NASCAR a WEC - a kdy u\u017e je pozd\u011b.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/pexels-bob-ronald-334686276-14578740.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/kdy-je-nejlepsi-cas-uzavrit-smlouvu-o-sponzorstvi-v-motoristickem-sportu-nakupni-kalendar-na-rok-2026\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Kdy je nejlep\u0161\u00ed \u010das uzav\u0159\u00edt smlouvu o sponzorstv\u00ed v motoristick\u00e9m sportu? 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