{"id":344466,"date":"2026-06-12T16:00:42","date_gmt":"2026-06-12T14:00:42","guid":{"rendered":"https:\/\/rtrsports.com\/plan-liberty-media-pro-motogp-v-roce-2026\/"},"modified":"2026-06-12T16:00:42","modified_gmt":"2026-06-12T14:00:42","slug":"plan-liberty-media-pro-motogp-v-roce-2026","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/plan-liberty-media-pro-motogp-v-roce-2026\/","title":{"rendered":"Pl\u00e1n Liberty Media pro MotoGP v roce 2026"},"content":{"rendered":"

T\u00e9m\u011b\u0159 v\u0161echny zna\u010dky, kter\u00e9 se m\u011b ptaj\u00ed, co Liberty Media ud\u011bl\u00e1 s MotoGP<\/strong>, \u010dekaj\u00ed na n\u011bjak\u00e9 ozn\u00e1men\u00ed. Na tiskovou konferenci, na prezentaci s p\u011btiletou strategi\u00ed, na tiskovou zpr\u00e1vu, kter\u00e1 \u010dern\u00e9 na b\u00edl\u00e9m \u0159ekne, kam se \u0161ampion\u00e1t ub\u00edr\u00e1. Budou \u010dekat d\u00e1l, a a\u017e to ozn\u00e1men\u00ed p\u0159ijde, nebude v n\u011bm nic, co by u\u017e dnes nebylo \u010diteln\u00e9. Proto\u017ee ten pl\u00e1n se ne\u010dte v ozn\u00e1men\u00edch. \u010cte se na stavb\u011b. <\/p>\n

Sledujte d\u011bn\u00ed na stavb\u011b, ne tiskov\u00e9 zpr\u00e1vy<\/h2>\n

Kdy\u017e proch\u00e1z\u00edte kolem staveni\u0161t\u011b, v\u00edte u\u017e dlouho p\u0159ed slavnostn\u00edm otev\u0159en\u00edm, jak\u00e1 budova tam vznik\u00e1. Pozn\u00e1te to podle z\u00e1klad\u016f, kter\u00e9 se pr\u00e1v\u011b betonuj\u00ed, podle po\u010dtu je\u0159\u00e1b\u016f, podle vyv\u011b\u0161en\u00fdch povolen\u00ed a \u2013 p\u0159edev\u0161\u00edm \u2013 podle stavebn\u00ed firmy, kter\u00e1 na tom pracuje. Pokud ta sam\u00e1 firma pr\u00e1v\u011b dokon\u010dila identickou v\u011b\u017e o dva bloky d\u00e1l, nepot\u0159ebujete vizualizaci: v\u00edte, na co se d\u00edv\u00e1te. <\/p>\n

MotoGP je pr\u00e1v\u011b takov\u00fdm staveni\u0161t\u011bm<\/strong>. Stavebn\u00ed firmou je Liberty Media<\/strong> a v\u011b\u017e, kterou pr\u00e1v\u011b dokon\u010dila, se jmenuje Formule 1. Detail, na kter\u00fd si t\u00e9m\u011b\u0159 nikdo nev\u0161iml, je, \u017ee architektem je doslova ten sam\u00fd \u010dlov\u011bk: Chase Carey,<\/strong> gener\u00e1ln\u00ed \u0159editel Formula One Group v letech transformace Liberty (2017\u20132021), je dnes prezidentem MotoGP Sports Entertainment, kde po akvizici nahradil Williama Nicholase Jacksona. Carmelo Ezpeleta z\u016fst\u00e1v\u00e1 gener\u00e1ln\u00edm \u0159editelem s t\u0159iceti lety zku\u0161enost\u00ed v MotoGP. Kombinace je jasn\u00e1: ten, kdo zn\u00e1 sportovn\u00ed produkt, ho nad\u00e1le \u0159\u00edd\u00ed, a ten, kdo vybudoval obchodn\u00ed model F1, ho replikuje v MotoGP. <\/p>\n

Pro gener\u00e1ln\u00edho \u0159editele nebo marketingov\u00e9ho \u0159editele, kte\u0159\u00ed zva\u017euj\u00ed vstup na trh, je to v\u00fdchoz\u00ed bod. Nejde o to, zda se odv\u011btv\u00ed prom\u011bn\u00ed z obchodn\u00edho hlediska, ale jak rychle a jak\u00fdm sm\u011brem \u2013 a tento sm\u011br je ji\u017e vyty\u010den v projektu, kter\u00fd existuje a kter\u00fd ji\u017e jednou fungoval. <\/p>\n

\u010cty\u0159i ji\u017e polo\u017een\u00e9 dla\u017edice<\/h2>\n

Staveni\u0161t\u011b m\u00e1 \u010dty\u0159i viditeln\u00e9 z\u00e1klady. Jsou to fakta, ne p\u0159edpov\u011bdi. <\/p>\n

Veden\u00ed.<\/strong> Mezi \u00fanorem a kv\u011btnem 2026 do\u0161lo k person\u00e1ln\u00ed obm\u011bn\u011b obchodn\u00edho t\u00fdmu. Borja de Altolaguirre<\/strong> \u2013 kter\u00fd p\u0159i\u0161el z Paris Saint-Germain a NBA \u2013 je nov\u00fdm vedouc\u00edm sponzoringu. Vince Russell<\/strong>, kter\u00fd patn\u00e1ct let p\u016fsobil ve spole\u010dnosti Sky a pot\u00e9 jako finan\u010dn\u00ed \u0159editel (CFO) v Channel 4, je nov\u00fdm finan\u010dn\u00edm \u0159editelem: jedn\u00e1 se o profil z oblasti m\u00e9di\u00ed, nikoli ze sportovn\u00ed \u00fa\u010detnictv\u00ed. Daniel Ruiz<\/strong>, b\u00fdval\u00fd zam\u011bstnanec spole\u010dnosti Adidas, vede odd\u011blen\u00ed pohostinstv\u00ed a licenc\u00ed. V\u00fdb\u011br obchodn\u00edho \u0159editele (Chief Commercial Officer) st\u00e1le prob\u00edh\u00e1. Kdo dnes vstupuje do MotoGP, bude jednat s lidmi, kte\u0159\u00ed p\u0159ich\u00e1zej\u00ed z odv\u011btv\u00ed, kde se sponzorsk\u00e9 bal\u00ed\u010dky prod\u00e1vaj\u00ed za ceny, jak\u00e9 MotoGP nikdy nepo\u017eadovala. <\/p>\n

Tento z\u00e1m\u011br je ostatn\u011b jasn\u011b deklarov\u00e1n. Carlos Ezpeleta<\/strong>, kl\u00ed\u010dov\u00e1 postava sportovn\u00edho p\u0159echodu, to vyj\u00e1d\u0159il takto: majitel\u00e9 nesp\u011bchaj\u00ed s ziskem, ale cht\u011bj\u00ed co nejrychleji polo\u017eit z\u00e1klady pro r\u016fst. V obchodn\u00edm jazyce to znamen\u00e1: dne\u0161n\u00ed ceny jsou ceny z\u00e1kladov\u00e9, nikoli kone\u010dn\u00e9. Je to p\u0159\u00edle\u017eitost, kterou veden\u00ed samo p\u0159izn\u00e1v\u00e1, \u017ee chce nechat otev\u0159enou u\u017e jen kr\u00e1tkou dobu. <\/p>\n

Americk\u00e1 distribuce.<\/strong> MotoGP prodlou\u017eila smlouvu s Fox Sports do roku 2026: Velk\u00e1 cena Austinu bude vys\u00edl\u00e1na na voln\u011b dostupn\u00e9m kan\u00e1lu Fox, ostatn\u00ed z\u00e1vody na FS1 a FS2, a je ji\u017e v provozu MotoGP Channel ur\u010den\u00fd pro americk\u00fd trh, bezplatn\u00fd kan\u00e1l spu\u0161t\u011bn\u00fd v polovin\u011b roku 2025. Finan\u010dn\u00ed podm\u00ednky nebyly zve\u0159ejn\u011bny, ale z\u00e1m\u011br je jasn\u00fd: zasadit vlajku na trhu, kter\u00fd jako prvn\u00ed dobyla F1. Pro zna\u010dku s americk\u00fdmi ambicemi je to sign\u00e1l, kter\u00fd m\u00e1 v\u011bt\u0161\u00ed v\u00e1hu ne\u017e jak\u00e1koli prezentace: okno pro prodej reklamn\u00edho prostoru ve Spojen\u00fdch st\u00e1tech se otev\u00edr\u00e1 pr\u00e1v\u011b te\u010f, je\u0161t\u011b ne\u017e ho zapln\u00ed popt\u00e1vka \u2013 a t\u00edm p\u00e1dem i cena. <\/p>\n

\u010c\u00edsla, kter\u00e1 koluj\u00ed.<\/strong> V prvn\u00edm \u010dtvrtlet\u00ed roku 2026 \u2013 podle prvn\u00edch konsolidovan\u00fdch v\u00fdsledk\u016f MotoGP od Liberty \u2013 vzrostly tr\u017eby o 25 %<\/strong> na 94 milion\u016f dolar\u016f. \u00dadaj, na kter\u00e9m opravdu z\u00e1le\u017e\u00ed, je prim\u00e1rn\u00ed v\u00fdnos (televizn\u00ed pr\u00e1va, poplatky za pohostinnost p\u0159i z\u00e1vodech, sponzorstv\u00ed): z 64 na 83 milion\u016f, co\u017e je n\u00e1r\u016fst o 30 % za jedno \u010dtvrtlet\u00ed. \u0160ampion\u00e1t sice st\u00e1le uzav\u0159el toto obdob\u00ed s provozn\u00ed ztr\u00e1tou 24 milion\u016f, p\u0159i\u010dem\u017e provozn\u00ed n\u00e1klady vzrostly na 78 milion\u016f kv\u016fli n\u00e1klad\u016fm na dopravu a kalend\u00e1\u0159i. Upraven\u00fd OIBDA v\u0161ak vzrostl o 60 % na 16 milion\u016f na proforma b\u00e1zi. To je p\u0159esn\u011b trajektorie spole\u010dnosti, kter\u00e1 dnes utr\u00e1c\u00ed, aby z\u00edtra vyd\u011blala. <\/p>\n

Kalend\u00e1\u0159 se m\u011bn\u00ed.<\/strong> Pro rok 2027 ji\u017e bylo ozn\u00e1meno p\u0159esunut\u00ed Velk\u00e9 ceny Austr\u00e1lie z Phillip Islandu do Adelaide<\/strong> na m\u011bstsk\u00fd okruh \u2013 prvn\u00ed m\u011bstsk\u00fd okruh v historii MotoGP \u2013 a n\u00e1vrat do Argentiny, konkr\u00e9tn\u011b do Buenos Aires, na zrekonstruovan\u00fd okruh Aut\u00f3dromo Oscar y Juan G\u00e1lvez. Spole\u010dnost Liberty ozna\u010dila Miami za \u201elogickou\u201c destinaci pro druh\u00fd z\u00e1vod v USA. Kalend\u00e1\u0159 se, jin\u00fdmi slovy, p\u0159esouv\u00e1 do m\u011bst a na trhy s vysokou komer\u010dn\u00ed hodnotou. <\/p>\n

\u0160ablona je zdokumentov\u00e1na<\/h2>\n

To v\u0161e by nem\u011blo velk\u00fd v\u00fdznam, kdyby neexistoval p\u0159edchoz\u00ed p\u0159\u00edpad. M\u00e1me to, a je to \u010derstv\u00e9.<\/strong><\/p>\n

Kdy\u017e spole\u010dnost Liberty v roce 2017 p\u0159evzala Formuli 1, v prvn\u00edch t\u0159ech letech provedla \u010dty\u0159i z\u00e1sadn\u00ed kroky. Otev\u0159ela americk\u00fd trh prost\u0159ednictv\u00edm medi\u00e1ln\u00edho produktu<\/strong> \u2013 seri\u00e1lu Drive to Survive, kter\u00fd se od roku 2019 vys\u00edl\u00e1 na Netflixu \u2013 a americk\u00e1 sledovanost se b\u011bhem n\u011bkolika sez\u00f3n t\u00e9m\u011b\u0159 ztrojn\u00e1sobila. Roz\u0161\u00ed\u0159ila z\u00e1kladnu sponzor\u016f<\/strong>: po\u010det americk\u00fdch firem v \u0161ampion\u00e1tu se zhruba zdvojn\u00e1sobil a celkov\u00e1 sponzorsk\u00e1 podpora s\u00e9rie vzrostla z 273 milion\u016f dolar\u016f v roce 2017 na v\u00edce ne\u017e 630 milion\u016f v roce 2024. P\u0159epracoval televizn\u00ed pr\u00e1va<\/strong>, po\u010d\u00ednaje smlouvou pro USA, a jejich hodnotu<\/strong> oproti p\u0159edchoz\u00edm smlouv\u00e1m zn\u00e1sobil. V roce 2021 zavedl strop v\u00fddaj\u016f<\/strong>: p\u0159ed jeho zaveden\u00edm utratily \u0161pi\u010dkov\u00e9 t\u00fdmy 400\u2013500 milion\u016f ro\u010dn\u011b a hospoda\u0159ily se zna\u010dnou ztr\u00e1tou; pot\u00e9 se finan\u010dn\u00ed situace radik\u00e1ln\u011b zlep\u0161ila \u2014 n\u011bkolik t\u00fdm\u016f se p\u0159ibl\u00ed\u017eilo k vyrovnan\u00e9mu rozpo\u010dtu nebo zisku a jejich hodnota prudce vzrostla. Pro p\u0159edstavu: t\u00fdm Mercedes F1 vyk\u00e1zal v roce 2025 provozn\u00ed zisk ve v\u00fd\u0161i 167 milion\u016f liber, tedy z v\u011b\u010dn\u00fdch n\u00e1kladov\u00fdch st\u0159edisek se staly oce\u0148ovan\u00e9 aktiva\u2026 z v\u00fddaj\u016f se staly investice. Kone\u010dn\u00fd v\u00fdsledek: Formule 1 zakoupen\u00e1 za p\u0159ibli\u017en\u011b 4,4 miliardy dolar\u016f equity value (p\u0159i enterprise value kolem 8), kter\u00e1 dnes jako k\u00f3tovan\u00e1 skupina m\u00e1 hodnotu p\u0159es dvacet miliard. <\/p>\n

Spole\u010dnost Liberty zaplatila za 84% pod\u00edl ve spole\u010dnosti Dorna 4,2 miliardy eur v r\u00e1mci podnikov\u00e9 hodnoty, p\u0159i\u010dem\u017e transakce byla form\u00e1ln\u011b uzav\u0159ena v \u010dervenci 2025. \u017d\u00e1dn\u00fd investor nevynakl\u00e1d\u00e1 takovou \u010d\u00e1stku na to, aby spravoval st\u00e1vaj\u00edc\u00ed stav. Vynakl\u00e1d\u00e1 ji na to, aby podle stejn\u00e9ho sch\u00e9matu zopakoval to, co se mu ji\u017e jednou osv\u011bd\u010dilo. Rebranding z \u00fanora 2026 \u2013 zm\u011bna n\u00e1zvu z Dorna Sports na MotoGP Sports Entertainment Group a kampa\u0148\u201eWired Different\u201c<\/em>, kter\u00e9 vych\u00e1zej\u00ed z nov\u00e9 vizu\u00e1ln\u00ed identity od Pentagramu odhalen\u00e9 ji\u017e na konci roku 2024 \u2013 je prvn\u00edm ve\u0159ejn\u00fdm p\u0159edstaven\u00edm tohoto projektu. <\/p>\n

V \u010dem se m\u00fdl\u00ed t\u00e9m\u011b\u0159 v\u0161ichni<\/h2>\n

Dv\u011b chyby, protikladn\u00e9 a zrcadlov\u011b stejn\u00e9.<\/p>\n

Nejprve je t\u0159eba po\u010dkat na ofici\u00e1ln\u00ed ozn\u00e1men\u00ed.<\/strong> To je typick\u00fd p\u0159\u00edstup opatrn\u00e9ho rozhodovatele: \u201eRozhodneme se, a\u017e budeme m\u00edt strategii v ruce.\u201c V organizaci proch\u00e1zej\u00edc\u00ed transformac\u00ed se v\u0161ak strategie nikdy neobjev\u00ed v podob\u011b dokumentu; vznik\u00e1 na z\u00e1kladech, kter\u00e9 se buduj\u00ed jeden po druh\u00e9m, jako ty v\u00fd\u0161e uveden\u00e9. Kdo \u010dek\u00e1 na definitivn\u00ed prohl\u00e1\u0161en\u00ed, vstoup\u00ed do invent\u00e1\u0159e ji\u017e s p\u0159ecen\u011bn\u00fdmi cenami, vedle vedouc\u00edho sponzoringu, kter\u00fd p\u0159ich\u00e1z\u00ed z PSG a NBA a p\u0159esn\u011b v\u00ed, jakou hodnotu maj\u00ed ur\u010dit\u00e9 bal\u00ed\u010dky. <\/p>\n

Druhou chybou je prav\u00fd opak: br\u00e1t ka\u017ed\u00fd krok ve Formuli 1 jako automatickou z\u00e1ruku pro MotoGP<\/strong>. Tak tomu nen\u00ed a kl\u00ed\u010dem je schopnost spr\u00e1vn\u011b interpretovat situaci. Je vhodn\u00e9 rozli\u0161ovat t\u0159i roviny. Existuje to, co je potvrzen\u00e9<\/strong> \u2013 jmenov\u00e1n\u00ed, rebranding, v\u00fdsledky za prvn\u00ed \u010dtvrtlet\u00ed, dohoda s Foxem, zm\u011bny v kalend\u00e1\u0159i na rok 2027. Pak je tu to, co je podobn\u00e9<\/strong> F1, ale pro MotoGP je\u0161t\u011b nebylo ozn\u00e1meno \u2013 p\u0159edev\u0161\u00edm dokument\u00e1rn\u00ed seri\u00e1l ve stylu Drive to Survive: je to pravd\u011bpodobn\u00e9, odpov\u00edd\u00e1 to medi\u00e1ln\u00edmu profilu nov\u00fdch mana\u017eer\u016f, ale k dne\u0161n\u00edmu dni nen\u00ed potvrzena \u017e\u00e1dn\u00e1 produkce. A pak je tu to, co je deklarov\u00e1no jako z\u00e1m\u011br, ale nen\u00ed je\u0161t\u011b uzav\u0159eno<\/strong> \u2013 druh\u00fd americk\u00fd z\u00e1vod, kde sama Liberty uzn\u00e1v\u00e1, \u017ee okruh v Miami p\u0159edstavuje bezpe\u010dnostn\u00ed probl\u00e9my, kter\u00e9 jsou pro motocykly mnohem z\u00e1va\u017en\u011bj\u0161\u00ed ne\u017e pro monoposty. Pova\u017eovat tyto t\u0159i pl\u00e1ny za jeden a ten sam\u00fd je nejrychlej\u0161\u00ed zp\u016fsob, jak vytvo\u0159it obchodn\u00ed p\u0159\u00edpad, kter\u00fd neobstoj\u00ed. <\/p>\n

Rozsah bude nav\u00edc odli\u0161n\u00fd. Americk\u00e1 partnersk\u00e1 z\u00e1kladna MotoGP je dnes minim\u00e1ln\u00ed; dopad medi\u00e1ln\u00edho produktu, a\u017e k n\u011bmu dojde, bude vych\u00e1zet z mnohem ni\u017e\u0161\u00ed \u00farovn\u011b ne\u017e v p\u0159\u00edpad\u011b F1. Vektor je stejn\u00fd, multiplik\u00e1tor nikoli. <\/p>\n

Jak \u010d\u00edst pl\u00e1n v\u00fdvoje v praxi<\/h2>\n

Kdy\u017e n\u00e1m n\u011bjak\u00e1 zna\u010dka polo\u017e\u00ed tuto ot\u00e1zku \u2013 \u201em\u00e1me do toho j\u00edt hned, nebo po\u010dkat, a\u017e bude situace jasn\u011bj\u0161\u00ed?\u201c \u2013, na\u0161\u00edm \u00fakolem je prom\u011bnit tento proces v rozhodnut\u00ed, nikoli v \u010dek\u00e1n\u00ed.<\/p>\n

Za prv\u00e9, rozd\u011bl\u00edme t\u0159i \u00farovn\u011b jistoty a sestav\u00edme obchodn\u00ed p\u0159\u00edpad pouze na z\u00e1klad\u011b potvrzen\u00fdch \u00fadaj\u016f, p\u0159i\u010dem\u017e analogii pou\u017eijeme jako sc\u00e9n\u00e1\u0159 a deklarovan\u00e9 \u00fadaje jako mo\u017enost. Za druh\u00e9, ocen\u00ed se obdob\u00ed n\u00e1sleduj\u00edc\u00edch 12\u201324 m\u011bs\u00edc\u016f: ka\u017ed\u00fd z\u00e1klad, kter\u00fd se stane budovou \u2013 n\u00e1stup CCO, zah\u00e1jen\u00ed dokument\u00e1rn\u00edho seri\u00e1lu, uzav\u0159en\u00ed druh\u00e9 sout\u011b\u017ee \u2013 je bodem, ve kter\u00e9m se invent\u00e1\u0159 p\u0159ehodnocuje. Abychom uvedli konkr\u00e9tn\u00ed \u0159\u00e1dovou velikost: tituln\u00ed sponzorstv\u00ed konsolidovan\u00e9ho satelitn\u00edho t\u00fdmu m\u00e1 dnes hodnotu 3\u20135 milion\u016f eur ro\u010dn\u011b; po uveden\u00ed vydavatelsk\u00e9ho produktu a uzav\u0159en\u00ed obchodn\u00edch dohod lze stejn\u00fd bal\u00ed\u010dek odhadnout na 6\u201310 milion\u016f<\/strong>. P\u0159ibli\u017en\u011b dvojn\u00e1sobek za dva roky, co\u017e je p\u0159esn\u011b \u0159\u00e1dov\u00e1 velikost p\u0159ecen\u011bn\u00ed, kter\u00e9 jsme vid\u011bli ve Formuli 1 mezi lety 2017 a 2020. Kdo podep\u00ed\u0161e d\u0159\u00edve, podep\u00ed\u0161e za ceny ve f\u00e1zi v\u00fdstavby; kdo podep\u00ed\u0161e pozd\u011bji, za ceny hotov\u00e9 budovy<\/strong>. Je to stejn\u00e1 \u010dasov\u00e1 asymetrie, kterou jsme popsali u cen MotoGP ve srovn\u00e1n\u00ed s F1 a u ocen\u011bn\u00ed t\u00fdm\u016f. <\/p>\n

Existuje pak je\u0161t\u011b jedna struktur\u00e1ln\u00ed volba, kterou tento pl\u00e1n \u010din\u00ed je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed, nikoli m\u00e9n\u011b. V p\u0159\u00edpad\u011b zna\u010dky, jej\u00ed\u017e hodnota roste, nen\u00ed trval\u00fdm aktivem pr\u00e1v\u011b aktu\u00e1ln\u00ed jezdec, ale vztah s t\u00fdmem a \u0161ampion\u00e1tem: jezdci m\u011bn\u00ed dresy, ale hodnotov\u00e1 trajektorie zna\u010dky z\u016fst\u00e1v\u00e1. Kdo buduje sponzorstv\u00ed na z\u00e1klad\u011b dlouhodob\u00e9ho vztahu s tov\u00e1rn\u00edm t\u00fdmem, t\u011b\u017e\u00ed z ka\u017edoro\u010dn\u00edho zhodnocen\u00ed; kdo ho buduje na z\u00e1klad\u011b tv\u00e1\u0159e jedn\u00e9 sez\u00f3ny, z\u016fst\u00e1v\u00e1 vystaven v\u00fdkyv\u016fm na trhu s jezdci. Je to rozd\u00edl, kter\u00fd m\u00e1 v\u011bt\u0161\u00ed v\u00e1hu pr\u00e1v\u011b v dob\u011b, kdy podkladov\u00e1 hodnota stoup\u00e1. <\/p>\n

Za t\u0159et\u00ed \u2013 a zde se vrac\u00edme k principu, kter\u00fd neust\u00e1le opakujeme \u2013 okam\u017eit\u011b se zaji\u0161\u0165uje exkluzivita v dan\u00e9 produktov\u00e9 kategorii<\/strong>. V p\u0159\u00edpad\u011b majetku, jeho\u017e cena stoup\u00e1, nen\u00ed nejv\u00edce podce\u0148ovanou hodnotou logo na karoserii: je to pr\u00e1vo b\u00fdt jedin\u00fdm z\u00e1stupcem ve sv\u00e9m odv\u011btv\u00ed, kdy\u017e m\u00e1 \u0161ampion\u00e1t dvojn\u00e1sobnou hodnotu. A aktivace se zap\u00ed\u0161e do smlouvy hned od prvn\u00edho dne, proto\u017ee bal\u00ed\u010dek bez aktivace, tady stejn\u011b jako jinde, z\u016fst\u00e1v\u00e1 pr\u00e1zdnou n\u00e1lepkou. Hustota B2B v paddocku a first-party data o zajat\u00e9 publiku jsou p\u0159esn\u011b ty p\u00e1ky, kter\u00e9 si majitel\u00e9 vedeni lidmi z m\u00e9di\u00ed jako prvn\u00ed nau\u010d\u00ed zpen\u011b\u017eit. <\/p>\n

Okno a co s n\u00edm<\/h2>\n

Pl\u00e1n Liberty pro MotoGP nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, kter\u00e9 \u010dek\u00e1 na odhalen\u00ed. Je to budova ve v\u00fdstavb\u011b, navr\u017een\u00e1 t\u011bmi, kdo ji\u017e postavil identickou budovu, a jej\u00ed z\u00e1klady jsou viditeln\u00e9 pro ka\u017ed\u00e9ho, kdo je um\u00ed rozpoznat. Kompletn\u00ed vizualizace bude k dispozici s dal\u0161\u00edmi ozn\u00e1men\u00edmi. Tvar budovy je v\u0161ak patrn\u00fd ji\u017e nyn\u00ed. <\/p>\n

Pro zna\u010dku to znamen\u00e1 jedin\u00e9: nejde o to, \u201eco Liberty ud\u011bl\u00e1\u201c, proto\u017ee to je z velk\u00e9 \u010d\u00e1sti p\u0159edv\u00eddateln\u00e9.<\/strong> Je t\u0159eba se rozhodnout, zda vstoupit do are\u00e1lu b\u011bhem v\u00fdstavby z\u00e1klad\u016f, nebo a\u017e po slavnostn\u00edm otev\u0159en\u00ed, s v\u011bdom\u00edm, \u017ee cena vstupenky se v t\u011bchto dvou obdob\u00edch li\u0161\u00ed.<\/p>\n

Tyto z\u00e1klady analyzujeme u\u017e v\u00edce ne\u017e t\u0159icet let, nejprve ve Formuli 1 a nyn\u00ed v MotoGP. Posa\u010fte se, uvoln\u011bte se, my se o to postar\u00e1me. <\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00e9m\u011b\u0159 v\u0161echny zna\u010dky, kter\u00e9 se m\u011b ptaj\u00ed, co Liberty Media ud\u011bl\u00e1 s MotoGP, \u010dekaj\u00ed na n\u011bjak\u00e9 ozn\u00e1men\u00ed. Na tiskovou konferenci, na prezentaci s p\u011btiletou strategi\u00ed, na tiskovou zpr\u00e1vu, kter\u00e1 \u010dern\u00e9 na b\u00edl\u00e9m \u0159ekne, kam se \u0161ampion\u00e1t ub\u00edr\u00e1. Budou \u010dekat d\u00e1l, a a\u017e to ozn\u00e1men\u00ed p\u0159ijde, nebude v n\u011bm nic, co by u\u017e dnes nebylo \u010diteln\u00e9. […]<\/p>\n","protected":false},"author":14,"featured_media":344453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-344466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPl\u00e1n Liberty Media pro MotoGP v roce 2026 - RTR Sports<\/title>\n<meta name=\"description\" content=\"T\u00e9m\u011b\u0159 v\u0161echny zna\u010dky, kter\u00e9 se m\u011b ptaj\u00ed, co Liberty Media ud\u011bl\u00e1 s MotoGP, \u010dekaj\u00ed na n\u011bjak\u00e9 ozn\u00e1men\u00ed. 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