{"id":344966,"date":"2026-06-26T16:14:44","date_gmt":"2026-06-26T14:14:44","guid":{"rendered":"https:\/\/rtrsports.com\/pripad-lenovo-proc-si-technologicka-znacka-vybrala-ducati-motogp\/"},"modified":"2026-06-26T16:14:44","modified_gmt":"2026-06-26T14:14:44","slug":"pripad-lenovo-proc-si-technologicka-znacka-vybrala-ducati-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/pripad-lenovo-proc-si-technologicka-znacka-vybrala-ducati-motogp\/","title":{"rendered":"P\u0159\u00edpad Lenovo: pro\u010d si technologick\u00e1 zna\u010dka vybrala Ducati MotoGP"},"content":{"rendered":"

110 milion\u016f dolar\u016f ro\u010dn\u011b. Pr\u00e1v\u011b tolik plat\u00ed spole\u010dnost Oracle<\/strong> t\u00fdmu Red Bull Racing<\/strong> za to, \u017ee je hlavn\u00edm sponzorem nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edho t\u00fdmu Formule 1 posledn\u00edho desetilet\u00ed. \u010cty\u0159icet a\u017e \u0161edes\u00e1t milion\u016f dolar\u016f ro\u010dn\u011b \u2013 to je odhadovan\u00fd rozsah \u010d\u00e1stky, kterou podle odborn\u00e9ho tisku \u010din\u00ed nov\u00e1 smlouva mezi Microsoftem a Mercedes-AMG Petronas<\/strong> podepsan\u00e1 v lednu 2026. \u010c\u00e1stka, kterou Lenovo plat\u00ed spole\u010dnosti Ducati za to, \u017ee je hlavn\u00edm sponzorem nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edho t\u00fdmu MotoGP t\u00e9ho\u017e desetilet\u00ed, nen\u00ed ve\u0159ejn\u00e1 a \u017e\u00e1dn\u00e1 ze stran ji nezve\u0159ejnila. Z cenov\u00fdch tabulek hlavn\u00edch sponzor\u016f tov\u00e1rn\u00edch t\u00fdm\u016f MotoGP, kter\u00e9 rovn\u011b\u017e uv\u00e1d\u00ed odborn\u00fd tisk, vypl\u00fdv\u00e1, \u017ee u pr\u016fm\u011brn\u00fdch t\u00fdm\u016f se \u010d\u00e1stka odhaduje na 3 a\u017e 8 milion\u016f ro\u010dn\u011b a u \u0161pi\u010dkov\u00e9ho t\u00fdmu Ducati na 7 a\u017e 10 milion\u016f. V podstat\u011b partnerstv\u00ed Lenovo\u2013Ducati stoj\u00ed zlomek \u010d\u00e1stky, za kterou uzav\u0159ely smlouvu spole\u010dnosti Microsoft a Mercedes, a je\u0161t\u011b men\u0161\u00ed zlomek \u010d\u00e1stky, za kterou uzav\u0159ely smlouvu spole\u010dnosti Oracle a Red Bull. <\/p>\n

Stejn\u00e1 funkce, stejn\u00e9 positioning a pojmenov\u00e1n\u00ed, p\u0159ijateln\u00fd cenov\u00fd pom\u011br mezi 7 a 15n\u00e1sobkem. Vypad\u00e1 to jako p\u0159\u00edb\u011bh o slev\u00e1ch. Nen\u00ed tomu tak. To, co Lenovo z\u00edsk\u00e1v\u00e1 nav\u00edc, nebo p\u0159esn\u011bji \u0159e\u010deno to, co ospravedl\u0148uje \u010d\u00e1stku, kterou zaplat\u00ed, nen\u00ed rozd\u00edl v n\u00e1kladech. Je to to, co dohoda zahrnuje v r\u00e1mci provozn\u00ed integrace, a to, co za stejnou \u010d\u00e1stku investovanou do F1 dnes ji\u017e nelze z\u00edskat. <\/p>\n

Pro CIO technologick\u00e9 spole\u010dnosti v segmentu B2B, kter\u00e1 zva\u017euje sponzorstv\u00ed v motoristick\u00e9m sportu v p\u0159\u00ed\u0161t\u00edch 18 m\u011bs\u00edc\u00edch, je p\u0159\u00edpad spole\u010dnosti Lenovo nejl\u00e9pe zdokumentovanou studijn\u00ed p\u0159\u00edru\u010dkou na trhu. Ne proto, \u017ee by Lenovo tuto transakci prezentovalo jako strategii \u2013 to neud\u011blalo, alespo\u0148 ne v komparativn\u00edm smyslu \u2013, ale proto, \u017ee ka\u017ed\u00fd krok t\u00e9to transakce je ve\u0159ejn\u00fd, lze jej rekonstruovat a je chronologicky uspo\u0159\u00e1d\u00e1n do t\u0159\u00ed odli\u0161n\u00fdch f\u00e1z\u00ed. <\/p>\n

T\u0159i f\u00e1ze dohody mezi Lenovo a Ducati<\/h2>\n

F\u00e1ze 1 \u2013 2018: technologick\u00fd partner.<\/strong> Spole\u010dnost Lenovo podepsala s Ducati Corse v\u00edceletou sponzorskou smlouvu pro MotoGP. Branding t\u00fdmu se nem\u011bn\u00ed. M\u011bn\u00ed se v\u0161ak technologick\u00e1 infrastruktura v z\u00e1kulis\u00ed: t\u00fdm p\u0159ech\u00e1z\u00ed na po\u010d\u00edta\u010de, tablety a servery Lenovo, a to jak na okruhu, tak v tov\u00e1rn\u011b. Nejde o pouhou zm\u011bnu designu. Jedn\u00e1 se o migraci technologick\u00e9 infrastruktury, p\u0159i kter\u00e9 t\u00fdm z\u00edsk\u00e1v\u00e1 podnikov\u00fd hardware a Lenovo na opl\u00e1tku z\u00edsk\u00e1v\u00e1 provozn\u00ed prost\u0159ed\u00ed s vysokou datovou n\u00e1ro\u010dnost\u00ed, na kter\u00e9m m\u016f\u017ee prok\u00e1zat spolehlivost sv\u00fdch produkt\u016f. Jedn\u00e1 se o infrastrukturn\u00ed vrstvu. <\/p>\n

F\u00e1ze 2 \u2013 2020: produkt pod spole\u010dnou zna\u010dkou.<\/strong> Na trh p\u0159ich\u00e1z\u00ed Lenovo Ducati 5, crossoverov\u00fd notebook v limitovan\u00e9 edici s designov\u00fdmi prvky Ducati Corse. Jedn\u00e1 se o prvn\u00ed ve\u0159ejn\u00fd d\u016fkaz toho, \u017ee partnerstv\u00ed vedlo ke skute\u010dn\u00e9 integraci produkt\u016f, a ne pouze ke spolupr\u00e1ci na \u00farovni image. Pro CMO je to v\u00fdznamn\u00fd p\u0159\u00ednos: tato dohoda umo\u017e\u0148uje vytv\u00e1\u0159et produkty se spole\u010dn\u00fdm zna\u010den\u00edm, kter\u00e9 obchodn\u00ed divize m\u016f\u017ee skute\u010dn\u011b prod\u00e1vat. Pro CIO je to potvrzen\u00ed, \u017ee operativn\u00ed vztah je natolik vysp\u011bl\u00fd, \u017ee unese v\u00fdvoj na \u00farovni produkt\u016f. <\/p>\n

F\u00e1ze 3 \u2013 \u00fanor 2021: titul\u00e1rn\u00ed partner.<\/strong> Spole\u010dnost Lenovo se stala titul\u00e1rn\u00edm partnerem t\u00fdmu Ducati MotoGP. Ofici\u00e1ln\u00ed n\u00e1zev t\u00fdmu se m\u011bn\u00ed na Ducati Lenovo Team. Jedn\u00e1 se o t\u0159\u00edletou smlouvu, kter\u00e1 byla n\u00e1sledn\u011b prodlou\u017eena a v \u010dervnu 2026 je st\u00e1le v platnosti: t\u00fdm pr\u00e1v\u011b potvrdil Marca M\u00e1rqueze pro roky 2027 a 2028 a cel\u00e1 startovn\u00ed ro\u0161tina MotoGP podepsala v Brn\u011b r\u00e1mcovou dohodu o stabilit\u011b na p\u011bt let (2027\u20132031). Partnerstv\u00ed se spole\u010dnost\u00ed Lenovo se nyn\u00ed odehr\u00e1v\u00e1 v pr\u016fmyslov\u00e9m kontextu smluvn\u00ed stability, kter\u00fd p\u0159ed osmi lety neexistoval. <\/p>\n

T\u0159i f\u00e1ze, osm sez\u00f3n, line\u00e1rn\u00ed v\u00fdvoj: infrastruktura, produkt, pojmenov\u00e1n\u00ed. Jedn\u00e1 se o architekturu, kterou lze znovu vytvo\u0159it, nikoli o jednor\u00e1zovou ud\u00e1lost. A \u201eznovu vytvo\u0159it\u201c znamen\u00e1 \u201eopakovat\u201c. <\/p>\n

Co v sob\u011b skr\u00fdv\u00e1 dohoda, kterou cena neodr\u00e1\u017e\u00ed<\/h2>\n

\u010c\u00e1st briefingu, kterou je nejt\u011b\u017e\u0161\u00ed za\u010dlenit do obchodn\u00edch prezentac\u00ed, se t\u00fdk\u00e1 toho, co dohoda krom\u011b vizu\u00e1ln\u00ed identity je\u0161t\u011b zahrnuje. Pro finan\u010dn\u00edho \u0159editele (CFO) nebo pracovn\u00edka odd\u011blen\u00ed vztah\u016f s investory je to \u010d\u00e1st, kterou lze nejh\u016f\u0159e kvantifikovat. Pro \u0159editele pro informa\u010dn\u00ed technologie (CIO) nebo pro toho, kdo ve skute\u010dnosti podepisuje rozhodnut\u00ed, je to v\u0161ak rozhoduj\u00edc\u00ed \u010d\u00e1st. <\/p>\n

V p\u0159\u00edpad\u011b Lenovo-Ducati<\/strong> zahrnuje dohoda podnikov\u00fd hardware integrovan\u00fd do provozu t\u00fdmu: po\u010d\u00edta\u010de, servery, za\u0159\u00edzen\u00ed na okraji s\u00edt\u011b na z\u00e1vodn\u00ed dr\u00e1ze ,<\/strong> jako\u017e i anal\u00fdzu dat a pracovn\u00ed zat\u00ed\u017een\u00ed v oblasti um\u011bl\u00e9 inteligence a strojov\u00e9ho u\u010den\u00ed souvisej\u00edc\u00ed s pr\u016fb\u011bhem z\u00e1vodu a simulac\u00ed nastaven\u00ed. T\u00fdm tuto technologii vyu\u017e\u00edv\u00e1 ka\u017ed\u00fd den. Spole\u010dnost Lenovo vyu\u017e\u00edv\u00e1 t\u00fdm jako prost\u0159ed\u00ed pro nep\u0159etr\u017eit\u00e9 z\u00e1t\u011b\u017eov\u00e9 testov\u00e1n\u00ed, a to na \u00faloh\u00e1ch, kter\u00e9 vy\u017eaduj\u00ed nep\u0159etr\u017eitou dostupnost, n\u00edzkou latenci a spr\u00e1vu distribuovan\u00fdch prost\u0159edk\u016f. Pro CIO, kter\u00fd zva\u017euje v\u00fdb\u011br dodavatele podnikov\u00e9ho hardwaru, je mo\u017enost sledovat spole\u010dnost Lenovo v prost\u0159ed\u00ed MotoGP, kde panuj\u00ed omezen\u00ed v re\u00e1ln\u00e9m \u010dase, geografick\u00e1 mobilita a bezpe\u010dnostn\u011b kritick\u00e1 data, d\u016fkazem schopnost\u00ed, kter\u00fd \u017e\u00e1dn\u00e1 p\u00edsemn\u00e1 p\u0159\u00edpadov\u00e1 studie nedok\u00e1\u017ee napodobit. <\/p>\n

Stejn\u00fd bal\u00ed\u010dek v F1 dnes stoj\u00ed v\u00fdrazn\u011b v\u00edce, a d\u016fvodem nen\u00ed kvalita \u0161ampion\u00e1tu. Je to vysp\u011blost trhu. F1 ji\u017e pro\u0161la p\u0159ehodnocen\u00edm Liberty na obdob\u00ed 2017\u20132024 \u2013 anal\u00fdzou, kterou jsem navrhl v p\u0159edchoz\u00edm \u010dl\u00e1nku\u201ePl\u00e1n Liberty Media pro MotoGP do roku 2026\u201c<\/em>, a technologick\u00e1 partnerstv\u00ed s hlavn\u00edmi sponzory, jako jsou Microsoft-Mercedes<\/strong> (40\u201360 milion\u016f dolar\u016f ro\u010dn\u011b) nebo Oracle-Red Bull (100\u2013110 milion\u016f dolar\u016f ro\u010dn\u011b), odr\u00e1\u017eej\u00ed hodnotu aktiv po tomto p\u0159ehodnocen\u00ed. MotoGP se naopak nach\u00e1z\u00ed uprost\u0159ed sv\u00e9ho p\u0159ehodnocen\u00ed, p\u0159i\u010dem\u017e cenov\u00e9 okno je otev\u0159en\u00e9 a vyv\u00edj\u00ed se s ned\u00e1vn\u00fdm podpisem dohody o stabilit\u011b, kter\u00e1 upravuje obdob\u00ed let 2027\u20132031. <\/p>\n

Pasti, kter\u00fdm je t\u0159eba se vyhnout\u2026 zejm\u00e9na pokud p\u016fsob\u00edte v technologick\u00e9m odv\u011btv\u00ed.<\/h2>\n

Chybou, kter\u00e9 se mus\u00ed vyvarovat CIO a CMO technologick\u00fdch firem p\u0159i zva\u017eov\u00e1n\u00ed sponzorstv\u00ed v motoristick\u00e9m sportu, je vn\u00edmat tuto dohodu pouze jako zviditeln\u011bn\u00ed zna\u010dky<\/strong>. Pr\u00e1v\u011b tyto ukazatele \u2013 medi\u00e1ln\u00ed hodnota<\/em>, dosah zna\u010dky<\/em>, po\u010det zobrazen\u00ed u publika<\/em> \u2013 mnoho sponzorsk\u00fdch agentur nad\u00e1le prod\u00e1v\u00e1 jako hlavn\u00ed argumenty, proto\u017ee se daj\u00ed nejl\u00e9pe m\u011b\u0159it pomoc\u00ed standardn\u00edch n\u00e1stroj\u016f. Je to tak\u00e9 ukazatel, kter\u00fd se u v\u0161ech \u0161ampion\u00e1t\u016f jev\u00ed stejn\u011b a kter\u00fd t\u00e9m\u011b\u0159 nic nevypov\u00edd\u00e1 o konkr\u00e9tn\u00ed kompatibilit\u011b mezi B2B technologickou zna\u010dkou a konkr\u00e9tn\u00edm motoristick\u00fdm aktivem. <\/p>\n

V p\u0159edchoz\u00edm \u010dl\u00e1nku \u2013 Sponzorstv\u00ed MotoGP vs. F1: co vlastn\u011b ten rozd\u00edl p\u0159in\u00e1\u0161\u00ed<\/em> <\/a><\/strong>\u2013 tvrd\u00edm, \u017ee skute\u010dn\u00fd rozd\u00edl mezi t\u011bmito dv\u011bma \u0161ampion\u00e1ty nespo\u010d\u00edv\u00e1 v cen\u011b hlavn\u00edho sponzorstv\u00ed \u2013 to je snadno pozorovateln\u00e9 \u2013, ale v tom, co jednotliv\u00e1 partnerstv\u00ed zahrnuj\u00ed z hlediska provozn\u00ed integrace, B2B obchodn\u00edch aktiv a p\u0159\u00edstupu k dodavatelsk\u00e9mu \u0159et\u011bzci t\u00fdm\u016f. P\u0159\u00edpad Lenovo je praktickou uk\u00e1zkou tohoto uva\u017eov\u00e1n\u00ed. Dohoda mezi Lenovo a Ducati nen\u00ed pouh\u00fdm tituln\u00edm sponzorstv\u00edm, k n\u011bmu\u017e se p\u0159id\u00e1v\u00e1 p\u0159\u00edpadov\u00e1 studie. Jedn\u00e1 se o migraci infrastruktury, program spole\u010dn\u00e9ho v\u00fdvoje produkt\u016f a tituln\u00ed sponzorstv\u00ed. Tyto t\u0159i vrstvy nejsou voliteln\u00e9. Jsou to sou\u010d\u00e1sti jedn\u00e9 a t\u00e9\u017ee architektury. <\/p>\n

Dal\u0161\u00ed chybou je vn\u00edmat B2B motorsport jako \u201ekoup\u00ed si auto\u201c. Podstatou partnerstv\u00ed se spole\u010dnost\u00ed Lenovo nen\u00ed branding na motocyklu Desmosedici<\/strong>, i kdy\u017e ten tam je a funguje. Jde o to, \u017ee software b\u011b\u017e\u00ed v produk\u010dn\u00edm prost\u0159ed\u00ed, v r\u00e1mci organizace, kter\u00e1 z\u00e1vod\u00ed s c\u00edlem vyhr\u00e1t. Pro CIO je to rozd\u00edl mezi zhl\u00e9dnut\u00edm uk\u00e1zky na \u00favodn\u00ed p\u0159edn\u00e1\u0161ce a sledov\u00e1n\u00edm, jak software \u0159\u00edd\u00ed re\u00e1ln\u00e9 prost\u0159ed\u00ed. <\/p>\n

Jak o tom mluv\u00edme my v RTR \u2013 t\u0159i \u00farovn\u011b technologick\u00e9 integrace v motoristick\u00e9m sportu<\/h2>\n

Pro CIO nebo CMO spole\u010dnosti z oblasti B2B technologi\u00ed, kter\u00e1 zva\u017euje sponzorsk\u00fd program v motoristick\u00e9m sportu v p\u0159\u00ed\u0161t\u00edch 12\u201318 m\u011bs\u00edc\u00edch, p\u0159edstavuj\u00ed t\u0159i \u00farovn\u011b spole\u010dnosti Lenovo opera\u010dn\u00ed z\u00e1klad.<\/p>\n

\u00darove\u0148 1: Infrastruktura.<\/strong> Podnikov\u00fd hardware dodavatele se st\u00e1v\u00e1 infrastrukturou t\u00fdmu. Nejde o reklamn\u00ed trik: je to migrace. Jedn\u00e1 se s technick\u00fdm \u0159editelem t\u00fdmu, nikoli s marketingov\u00fdm \u0159editelem. Je to \u00farove\u0148, na kter\u00e9 je produkt dodavatele vystaven skute\u010dn\u00e9mu zat\u00ed\u017een\u00ed a na kter\u00e9 t\u00fdm z\u00edsk\u00e1v\u00e1 skute\u010dn\u00e9 technologick\u00e9 kapacity, nikoli sponzorsk\u00e9 pen\u00edze s n\u00e1lepkou. To je \u00farove\u0148, na kterou Lenovo vstoupilo v roce 2018, a kter\u00e1 p\u0159edstavuje rozd\u00edl mezi technologickou dohodou a dohodou o um\u00edst\u011bn\u00ed loga. Cenov\u00e1 \u00farove\u0148: nejni\u017e\u0161\u00ed ze t\u0159\u00ed, ale jej\u00ed budov\u00e1n\u00ed trv\u00e1 nejd\u00e9le. <\/p>\n

\u00darove\u0148 2: Spole\u010dn\u00fd v\u00fdvoj produkt\u016f.<\/strong> D\u00edky t\u00e9to dohod\u011b vznik\u00e1 produkt se spole\u010dnou zna\u010dkou, kter\u00fd obchodn\u00ed divize m\u016f\u017ee skute\u010dn\u011b prod\u00e1vat. P\u0159\u00edkladem je model Lenovo Ducati 5 z roku 2020. Jedn\u00e1 se o \u00farove\u0148, na kter\u00e9 za\u010d\u00edn\u00e1 obchodn\u00ed odd\u011blen\u00ed dodavatele dosahovat m\u011b\u0159iteln\u00e9 n\u00e1vratnosti investic (ROI) z hlediska produktu, nikoli pouze zna\u010dky. Pro CMO je to intern\u011b nejviditeln\u011bj\u0161\u00ed \u00farove\u0148: pr\u00e1v\u011b ona ospravedl\u0148uje investice i na obchodn\u00ed \u00farovni p\u0159ed CFO, ani\u017e by bylo nutn\u00e9 spol\u00e9hat se pouze na zpr\u00e1vy o medi\u00e1ln\u00ed hodnot\u011b. Cenov\u00e1 \u00farove\u0148: navazuje na \u00farove\u0148 1, ale p\u0159in\u00e1\u0161\u00ed p\u0159\u00edmou obchodn\u00ed n\u00e1vratnost investic (ROI). <\/p>\n

\u00darove\u0148 3: Pojmenov\u00e1n\u00ed sponzora.<\/strong> Kompletn\u00ed branding t\u00fdmu, Ducati Lenovo Team<\/strong>, je posledn\u00edm krokem, nikoli prvn\u00edm. Jedn\u00e1 se o prost\u0159edek ke zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o partnerstv\u00ed, kter\u00e9 ji\u017e re\u00e1ln\u011b funguje na provozn\u00ed i produktov\u00e9 \u00farovni. Je-li tato vrstva nasazena na ji\u017e funguj\u00edc\u00ed integraci, cena tituln\u00edho sponzorstv\u00ed se ospravedl\u0148uje jako multiplik\u00e1tor hodnoty, nikoli jako v\u00fddaj \u010dist\u011b za viditelnost. Cenov\u00e1 \u00farove\u0148: nejvy\u0161\u0161\u00ed, ale nejm\u00e9n\u011b obt\u00ed\u017en\u00e1 ke schv\u00e1len\u00ed, pokud ji\u017e ob\u011b podkladov\u00e9 vrstvy p\u0159in\u00e1\u0161ej\u00ed v\u00fdsledky. <\/p>\n

Tyto t\u0159i vrstvy nejsou alternativami, ale navazuj\u00ed na sebe. Je mo\u017en\u00e9 vstoupit p\u0159\u00edmo do vrstvy 3 (co\u017e je to, co v\u011bt\u0161ina velk\u00fdch spole\u010dnost\u00ed obvykle po\u017eaduje, a to jak v MotoGP, tak ve Formuli 1), ale n\u00e1vratnost investic (ROI) \u010dist\u00e9 vrstvy 3 p\u0159edstavuje pouze zlomek n\u00e1vratnosti investic v\u0161ech t\u0159\u00ed vrstev dohromady. To, co spole\u010dnost Lenovo vybudovala, je nejl\u00e9pe zdokumentovan\u00fd p\u0159\u00edpad kompletn\u00edho stacku na trhu. <\/p>\n

Stru\u010dn\u00e1 ot\u00e1zka<\/h2>\n

Pro ty, kdo dnes<\/strong> zva\u017euj\u00ed sponzorstv\u00ed v motoristick\u00e9m sportu<\/strong>, nen\u00ed ot\u00e1zkou \u201eMotoGP nebo F1\u201c. Ot\u00e1zkou je: na jak\u00e9 \u00farovni jsme p\u0159ipraveni vstoupit a v jak\u00e9m \u010dasov\u00e9m horizontu. <\/p>\n

Pokud je \u010dasov\u00fd horizont dvan\u00e1ct m\u011bs\u00edc\u016f a c\u00edlem je zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce na konsolidovan\u00e9m trhu, z\u016fst\u00e1v\u00e1 F1 p\u0159i sou\u010dasn\u00fdch cen\u00e1ch legitimn\u00ed, av\u0161ak n\u00e1kladnou volbou. Pokud je \u010dasov\u00fd horizont t\u0159icet \u0161est a\u017e \u0161edes\u00e1t m\u011bs\u00edc\u016f a c\u00edlem je mimo jin\u00e9 provozn\u00ed integrace, spole\u010dn\u00fd v\u00fdvoj produkt\u016f a dosa\u017een\u00ed konkuren\u010dn\u00edho postaven\u00ed je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se uzav\u0159e proces p\u0159ehodnocen\u00ed MotoGP, je p\u0159\u00edle\u017eitost v MotoGP stejn\u00e1, jakou v roce 2018 vyu\u017eila spole\u010dnost Lenovo, a dnes se to vztahuje na \u0161ampion\u00e1t, pro kter\u00fd Liberty vypracov\u00e1v\u00e1 strategick\u00fd pl\u00e1n<\/strong><\/a>. <\/p>\n

N\u00e1kup B2B softwaru pro motoristick\u00fd sport v roce 2026 se nepodob\u00e1 n\u00e1kupu reklamn\u00edho spotu. Je to sp\u00ed\u0161e jako n\u00e1kup softwaru, kter\u00fd b\u011b\u017e\u00ed v produk\u010dn\u00edm prost\u0159ed\u00ed, nikoli demo verze pro \u00favodn\u00ed prezentaci. Plat\u00edte za to, \u017ee software funguje ka\u017ed\u00fd den, ne za to, \u017ee ho vid\u00edte jednou t\u00fddn\u011b. <\/p>\n

Integrace m\u00e1 p\u0159ednost p\u0159ed logem. V\u017edy. <\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

110 milion\u016f dolar\u016f ro\u010dn\u011b. Pr\u00e1v\u011b tolik plat\u00ed spole\u010dnost Oracle t\u00fdmu Red Bull Racing za to, \u017ee je hlavn\u00edm sponzorem nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edho t\u00fdmu Formule 1 posledn\u00edho desetilet\u00ed. \u010cty\u0159icet a\u017e \u0161edes\u00e1t milion\u016f dolar\u016f ro\u010dn\u011b \u2013 to je odhadovan\u00fd rozsah \u010d\u00e1stky, kterou podle odborn\u00e9ho tisku \u010din\u00ed nov\u00e1 smlouva mezi Microsoftem a Mercedes-AMG Petronas podepsan\u00e1 v lednu 2026. \u010c\u00e1stka, kterou […]<\/p>\n","protected":false},"author":14,"featured_media":344952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-344966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nP\u0159\u00edpad Lenovo: pro\u010d si 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There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/344966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=344966"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/344966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/344952"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=344966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=344966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=344966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}