{"id":345317,"date":"2026-07-07T12:16:24","date_gmt":"2026-07-07T10:16:24","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorstvi-zavodu-24-hodin-le-mans-co-si-znacka-muze-koupit-a-co-za-to-ziska\/"},"modified":"2026-07-07T12:16:24","modified_gmt":"2026-07-07T10:16:24","slug":"sponzorstvi-zavodu-24-hodin-le-mans-co-si-znacka-muze-koupit-a-co-za-to-ziska","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzorstvi-zavodu-24-hodin-le-mans-co-si-znacka-muze-koupit-a-co-za-to-ziska\/","title":{"rendered":"Sponzorstv\u00ed z\u00e1vodu 24 hodin Le Mans: co si zna\u010dka m\u016f\u017ee koupit a co za to z\u00edsk\u00e1"},"content":{"rendered":"

Sponzorstv\u00ed z\u00e1vodu 24 hodin Le Mans: co si zna\u010dka m\u016f\u017ee koupit a co za to z\u00edsk\u00e1<\/strong><\/h1>\n

N\u011bkter\u00e9 sportovn\u00ed ud\u00e1losti prod\u00e1vaj\u00ed medi\u00e1ln\u00ed pokryt\u00ed. Z\u00e1vod 24 hodin Le Mans, kter\u00fd je sou\u010d\u00e1st\u00ed mistrovstv\u00ed WEC v vytrvalostn\u00edch z\u00e1vodech<\/a><\/strong>, prod\u00e1v\u00e1 n\u011bco vz\u00e1cn\u011bj\u0161\u00edho a \u2013 pro zna\u010dku, kter\u00e1 ch\u00e1pe, co kupuje \u2013 cenn\u011bj\u0161\u00edho: \u010das. Cel\u00fd den a celou noc sleduje publikum ve v\u00edce ne\u017e sto zem\u00edch pr\u016fb\u011bh jedin\u00e9ho z\u00e1vodu a zna\u010dky, kter\u00e9 jsou s n\u00edm spojeny, t\u011b\u017e\u00ed z d\u00e9lky expozice a hloubky p\u0159\u00edb\u011bhu, jakou nedok\u00e1\u017ee nab\u00eddnout t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00e1 jin\u00e1 sportovn\u00ed ud\u00e1lost na sv\u011bt\u011b. Tento pr\u016fvodce vysv\u011btluje z pohledu zna\u010dky, co partnerstv\u00ed s Le Mans ve skute\u010dnosti obn\u00e1\u0161\u00ed. Zab\u00fdv\u00e1 se mo\u017enostmi, jak se do z\u00e1vodu zapojit, jak\u00e1 jsou p\u0159ibli\u017en\u00e1 n\u00e1kladov\u00e1 rozmez\u00ed jednotliv\u00fdch variant, specifickou v\u00fdhodou dvaceti\u010dty\u0159hodinov\u00e9 akce a typy zna\u010dek, pro kter\u00e9 je Le Mans tou spr\u00e1vnou volbou, stejn\u011b jako t\u011bmi, pro kter\u00e9 tomu tak nen\u00ed. <\/p>\n

Pro\u010d je Le Mans v oblasti sponzorov\u00e1n\u00ed motoristick\u00e9ho sportu kategori\u00ed samou o sob\u011b<\/strong><\/h2>\n

Trojit\u00e1 koruna a sto let presti\u017ee<\/strong><\/h3>\n

24 hodin Le Mans je jedn\u00edm ze t\u0159\u00ed pil\u00ed\u0159\u016f legend\u00e1rn\u00ed \u201etrojkoruny\u201c motoristick\u00e9ho sportu,<\/strong> spolu s 500 milami Indianapolis a Velkou cenou Monaka,<\/strong> a je nejstar\u0161\u00edm dosud po\u0159\u00e1dan\u00fdm vytrvalostn\u00edm z\u00e1vodem na sv\u011bt\u011b, kter\u00fd se poprv\u00e9 konal v roce 1923. Toto d\u011bdictv\u00ed nen\u00ed pouhou ozdobou. Je to d\u016fvod, pro\u010d partnerstv\u00ed s Le Mans p\u0159in\u00e1\u0161\u00ed presti\u017e, kterou nov\u011bj\u0161\u00ed projekt, jakkoli dob\u0159e financovan\u00fd, nedok\u00e1\u017ee vytvo\u0159it. Zna\u010dka, kter\u00e1 se s t\u00edmto z\u00e1vodem spoj\u00ed, se za\u0159ad\u00ed do stolet\u00e9 tradice in\u017een\u00fdrsk\u00fdch ambic\u00ed, lidsk\u00e9 vytrvalosti a historie motoristick\u00e9ho sportu, a toto spojen\u00ed m\u00e1 v\u00e1hu, kter\u00e1 rezonuje jak u ve\u0159ejnosti, tak u obchodn\u00edch partner\u016f. <\/p>\n

Celosv\u011btov\u00e9 publikum, kter\u00e9 sleduje z\u00e1vod<\/strong><\/h3>\n

Z\u00e1vod v Le Mans je vys\u00edl\u00e1n ve v\u00edce ne\u017e sto zem\u00edch, s kompletn\u00edm pokryt\u00edm z\u00e1vodu a voln\u011b dostupn\u00fdm vys\u00edl\u00e1n\u00edm na kl\u00ed\u010dov\u00fdch trz\u00edch. Hlavn\u00ed div\u00e1ck\u00e1 skupina je mezin\u00e1rodn\u00ed, zapojen\u00e1 a p\u0159itahovan\u00e1 zvl\u00e1\u0161tn\u00edm kouzlem vytrvalostn\u00edch z\u00e1vod\u016f: no\u010dn\u00ed j\u00edzdy, technick\u00e9 drama, \u010dist\u00e1 zkou\u0161ka p\u0159e\u017eit\u00ed, kter\u00e1 odd\u011bluje pouh\u00e9 dokon\u010den\u00ed od v\u00edt\u011bzstv\u00ed. Pro zna\u010dku je takov\u00e9 pokryt\u00ed z\u00e1kladem, ale jak uvid\u00edme, nen\u00ed to pr\u00e1v\u011b pokryt\u00ed, co d\u011bl\u00e1 Le Mans v\u00fdjime\u010dn\u00fdm. Akc\u00ed, kter\u00e9 nab\u00edzej\u00ed medi\u00e1ln\u00ed pokryt\u00ed, je mnoho. Jen velmi m\u00e1lo z nich nab\u00edz\u00ed to, co nav\u00edc nab\u00edz\u00ed Le Mans.<\/strong><\/p>\n

T\u0159i cesty, kter\u00fdmi se zna\u010dka m\u016f\u017ee vydat, aby se dostala do Le Mans<\/strong><\/h2>\n

Zna\u010dky \u010dasto p\u0159edpokl\u00e1daj\u00ed, \u017ee do Le Mans vede pouze jedna cesta. Ve skute\u010dnosti jich jsou t\u0159i, z nich\u017e ka\u017ed\u00e1 m\u00e1 jin\u00e9ho partnera, odli\u0161n\u00fd n\u00e1kladov\u00fd profil a jinou obchodn\u00ed logiku. V\u00fdb\u011br mezi nimi je prvn\u00edm strategick\u00fdm rozhodnut\u00edm a m\u011bl by vych\u00e1zet z c\u00edle, nikoli naopak. <\/p>\n

Ofici\u00e1ln\u00ed partnerstv\u00ed s touto akc\u00ed prost\u0159ednictv\u00edm ACO<\/strong><\/h3>\n

Z\u00e1vod organizuje a propagujeAutomobile Club de l’Ouest<\/strong>, kter\u00fd sjedn\u00e1v\u00e1 pr\u00e9miov\u00e1 partnerstv\u00ed na nejvy\u0161\u0161\u00ed \u00farovni t\u00e9to akce. Jedn\u00e1 se o zna\u010dky, kter\u00e9 jsou za\u010dlen\u011bny do samotn\u00e9ho p\u0159\u00edb\u011bhu z\u00e1vodu, nikoli v\u00e1z\u00e1ny na konkr\u00e9tn\u00ed t\u00fdm, co\u017e odr\u00e1\u017e\u00ed i seznam partner\u016f: Rolex jako jedin\u00fd hlavn\u00ed partner s maxim\u00e1ln\u00ed viditelnost\u00ed na c\u00edlov\u00e9 rovince, vedle pr\u00e9miov\u00e9 \u00farovn\u011b, jej\u00ed\u017e sou\u010d\u00e1st\u00ed jsou TotalEnergies, Michelin, Motul, Goodyear, DHL, CrowdStrike a Bosch. Jeliko\u017e ACO propaguje tak\u00e9 Sv\u011btov\u00fd \u0161ampion\u00e1t vytrvalostn\u00edch z\u00e1vod\u016f (WEC), dohody t\u00fdkaj\u00edc\u00ed se t\u00e9to akce a \u0161ampion\u00e1tu se \u010dasto sjedn\u00e1vaj\u00ed soub\u011b\u017en\u011b, tak\u017ee zna\u010dka, kter\u00e1 usiluje o ofici\u00e1ln\u00ed partnerstv\u00ed, \u010dasto projedn\u00e1v\u00e1 Le Mans i celou sez\u00f3nu WEC najednou. Tento p\u0159\u00edstup nab\u00edz\u00ed nejhlub\u0161\u00ed integraci a nejvy\u0161\u0161\u00ed presti\u017e, av\u0161ak za nejvy\u0161\u0161\u00ed cenu. <\/p>\n

Sponzorov\u00e1n\u00ed t\u00fdmu v kategorii Hypercar nebo LMGT3<\/strong><\/h3>\n

Zna\u010dka se m\u016f\u017ee do Le Mans zapojit tak\u00e9 t\u00edm, \u017ee sponzoruje z\u00e1vodn\u00ed t\u00fdm a um\u00edst\u00ed sv\u00e9 logo na hypercar<\/strong> nebo na v\u016fz LMGT3. Vozy jsou doslova hlavn\u00edmi protagonisty vytrvalostn\u00edch z\u00e1vod\u016f a zna\u010dka na nich z\u016fst\u00e1v\u00e1 viditeln\u00e1 po cel\u00e9 hodiny glob\u00e1ln\u00edho televizn\u00edho p\u0159enosu zp\u016fsobem, kter\u00e9mu se kr\u00e1tkodob\u00e1 reklama nem\u016f\u017ee vyrovnat. Vzhledem k tomu, \u017ee v \u010dele se utk\u00e1vaj\u00ed v\u00fdrobci jako Ferrari, Toyota, BMW, Cadillac<\/strong> a dal\u0161\u00ed a do kr\u00e1lovsk\u00e9 t\u0159\u00eddy vstupuj\u00ed nov\u00e9 zna\u010dky, je nab\u00eddka t\u00fdm\u016f a cenov\u00fdch kategori\u00ed \u0161irok\u00e1. Tato cesta nab\u00edz\u00ed v\u011bt\u0161\u00ed flexibilitu ne\u017e ofici\u00e1ln\u00ed partnerstv\u00ed a p\u0159\u00edmou spojitost s v\u00fdkonem na trati a je p\u0159irozen\u00fdm prost\u0159ed\u00edm pro zna\u010dku, kter\u00e1 se chce spojit s konkr\u00e9tn\u00edm z\u00e1vodn\u00edkem sp\u00ed\u0161e ne\u017e s celou akc\u00ed jako takovou. <\/p>\n

Licence a reklamn\u00ed p\u0159edm\u011bty<\/strong><\/h3>\n

T\u0159et\u00ed mo\u017enost b\u00fdv\u00e1 \u010dasto opom\u00edjena. Prost\u0159ednictv\u00edm glob\u00e1ln\u00ed licen\u010dn\u00ed dohody roz\u0161\u00ed\u0159ila ACO zna\u010dku Le Mans na lifestylovou zna\u010dku, kter\u00e1 zahrnuje m\u00f3du, sb\u011bratelsk\u00e9 p\u0159edm\u011bty a dopl\u0148ky, co\u017e znamen\u00e1, \u017ee se zna\u010dka m\u016f\u017ee s t\u00edmto z\u00e1vodem spojit prost\u0159ednictv\u00edm licencovan\u00fdch produkt\u016f nam\u00edsto tradi\u010dn\u00edho sponzorstv\u00ed. Pro spot\u0159ebitelskou zna\u010dku s vhodnou produktovou kombinac\u00ed m\u016f\u017ee b\u00fdt tato cesta levn\u011bj\u0161\u00ed a s dlouhodob\u011bj\u0161\u00edm dopadem na jm\u00e9no Le Mans, a to bu\u010f jako dopln\u011bk, nebo jako alternativa k dohod\u011b o zviditeln\u011bn\u00ed. <\/p>\n

Kolik vlastn\u011b stoj\u00ed ka\u017ed\u00e1 trasa<\/strong><\/h2>\n

P\u0159esn\u00e9 \u00fadaje o partnerstv\u00edch v Le Mans jsou pe\u010dliv\u011b utajov\u00e1ny a ka\u017ed\u00e1 zna\u010dka by m\u011bla k zve\u0159ejn\u011bn\u00fdm \u010d\u00edsl\u016fm p\u0159istupovat s rezervou, v\u010detn\u011b t\u011bch na\u0161ich. N\u00e1sleduj\u00edc\u00ed text slou\u017e\u00ed sp\u00ed\u0161e jako orienta\u010dn\u00ed p\u0159ehled cenov\u00fdch p\u00e1sem ne\u017e jako cen\u00edk, a jedin\u00fdm spolehliv\u00fdm zp\u016fsobem, jak zjistit skute\u010dnou \u010d\u00e1stku, je nav\u00e1zat jedn\u00e1n\u00ed s p\u0159\u00edslu\u0161nou stranou. <\/p>\n

\u00darovn\u011b partner\u016f akce<\/strong><\/h3>\n

Ofici\u00e1ln\u00ed partnerstv\u00ed s touto akc\u00ed se \u0159ad\u00ed do nejvy\u0161\u0161\u00ed cenov\u00e9 kategorie a odr\u00e1\u017e\u00ed integraci a presti\u017e, kterou nab\u00edz\u00ed, krom\u011b toho, \u017ee je \u010dasto spojeno s celou sez\u00f3nou WEC<\/strong>. Obecn\u011b se jedn\u00e1 o v\u00edcelet\u00e9 z\u00e1vazky, jejich\u017e cena za\u010d\u00edn\u00e1 na p\u0159ibli\u017en\u011b jednom milionu eur<\/strong> za v\u00fdznamn\u00e9 reklamn\u00ed plochy, vhodn\u00e9 pro zna\u010dky s velk\u00fdm rozpo\u010dtem a dlouhodobou viz\u00ed. Pozice hlavn\u00edho partnera, jakou zast\u00e1v\u00e1 nap\u0159\u00edklad Rolex, p\u0159edstavuje samostatnou kategorii a je k dispozici jen z\u0159\u00eddka. <\/p>\n

Sponzorsk\u00e9 kategorie t\u00fdm\u016f<\/strong><\/h3>\n

Sponzorov\u00e1n\u00ed t\u00fdmu pokr\u00fdv\u00e1 mnohem \u0161ir\u0161\u00ed spektrum, od skromn\u00fdch pozic na voze GT od 50 000 \u20ac a\u017e po v\u00fdznamn\u00e1 partnerstv\u00ed s \u0161pi\u010dkov\u00fdm programem Hypercar, a to od 1 mil.<\/strong> \u20ac. Pr\u00e1v\u011b d\u00edky t\u00e9to \u0161\u00ed\u0159i mo\u017enost\u00ed je spolupr\u00e1ce s t\u00fdmem vhodn\u00e1 pro zna\u010dky, kter\u00e9 si nemohou dovolit partnerstv\u00ed s celou akc\u00ed, ale p\u0159esto cht\u011bj\u00ed m\u00edt na z\u00e1vodech autentickou a viditelnou p\u0159\u00edtomnost. N\u00e1klady se odv\u00edjej\u00ed od t\u0159\u00eddy, konkurenceschopnosti t\u00fdmu a v\u00fdznamu zna\u010dky, a zku\u0161en\u00fd poradce dok\u00e1\u017ee napl\u00e1novat rozpo\u010det tak, aby byl vynalo\u017een na pozici, kter\u00e1 v r\u00e1mci dan\u00e9ho rozpo\u010dtu nab\u00edz\u00ed nejv\u011bt\u0161\u00ed hodnotu. <\/p>\n

V\u00fdhoda 24 hodin, kterou \u017e\u00e1dn\u00fd jin\u00fd z\u00e1vod nenab\u00edz\u00ed<\/strong><\/h2>\n

\u010cas jako aktivum v oblasti pohostinstv\u00ed<\/strong><\/h3>\n

Velk\u00e1 cena trv\u00e1 p\u00e1r hodin. Le Mans trv\u00e1 cel\u00fd den a celou noc,<\/strong> a tato d\u00e9lka m\u011bn\u00ed povahu pohostinnosti. Zna\u010dka, kter\u00e1 host\u00ed z\u00e1kazn\u00edky v Le Mans, nenab\u00edz\u00ed jen kr\u00e1tkou chv\u00edli z\u00e1bavy, ale rozs\u00e1hl\u00fd a sd\u00edlen\u00fd z\u00e1\u017eitek, kter\u00fd se odehr\u00e1v\u00e1 mezi j\u00eddly, b\u011bhem ve\u010dera, v \u010dasn\u00fdch rann\u00edch hodin\u00e1ch a a\u017e do druh\u00e9 poloviny noci. Vztahy, kter\u00e9 by v konven\u010dn\u00edm obchodn\u00edm kontextu trvaly m\u011bs\u00edce, se na okruhu Circuit de la Sarthe vyv\u00edjej\u00ed b\u011bhem jedin\u00e9 noci. Pro zna\u010dku, jej\u00ed\u017e obchodn\u00ed hodnota spo\u010d\u00edv\u00e1 v hlubok\u00fdch vztaz\u00edch se z\u00e1kazn\u00edky, je to ten nejd\u016fle\u017eit\u011bj\u0161\u00ed d\u016fvod, pro\u010d zvolit Le Mans nam\u00edsto krat\u0161\u00ed akce. <\/p>\n

Syst\u00e9m pro tvorbu obsahu, kter\u00fd funguje po dobu jednoho roku<\/strong><\/h3>\n

Rozsah a nep\u0159edv\u00eddatelnost dvaceti\u010dty\u0159hodinov\u00e9ho z\u00e1vodu p\u0159in\u00e1\u0161ej\u00ed autentick\u00e9 p\u0159\u00edb\u011bhy, z nich\u017e m\u016f\u017ee zna\u010dka \u010derpat i dlouho po projet\u00ed \u0161achovnicovou vlajkou: inovace, odolnost, p\u0159esnost, dramatick\u00e9 no\u010dn\u00ed sc\u00e9ny. Prost\u0159ednictv\u00edm p\u0159\u00edm\u00e9ho p\u0159enosu, obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch a aktivit t\u00fdmu m\u016f\u017ee sponzor \u0161\u00ed\u0159it mnohovrstevnat\u00e9 poselstv\u00ed, kter\u00e9 se vyv\u00edj\u00ed spolu se samotn\u00fdm z\u00e1vodem, a pot\u00e9 z n\u011bj \u010derpat obsah po cel\u00fd rok. Jen m\u00e1lo form\u00e1t\u016f nab\u00edz\u00ed tolik surov\u00e9ho materi\u00e1lu a zna\u010dky, kter\u00e9 to pl\u00e1nuj\u00ed s p\u0159edstihem, z\u00edsk\u00e1vaj\u00ed hodnotu, kterou oportunisti\u010dt\u00ed sponzo\u0159i nech\u00e1vaj\u00ed uniknout. <\/p>\n

Pro koho je Le Mans to prav\u00e9 a kdo by se m\u011bl poohl\u00e9dnout jinde<\/strong><\/h2>\n

Nejvhodn\u011bj\u0161\u00ed profily zna\u010dek<\/strong><\/h3>\n

Le Mans oce\u0148uje zna\u010dky, jejich\u017e historie je spjata s vytrvalost\u00ed, in\u017een\u00fdrstv\u00edm a tradic\u00ed a jejich\u017e obchodn\u00ed model t\u011b\u017e\u00ed z hlubok\u00e9 pohostinnosti zalo\u017een\u00e9 na vztaz\u00edch. Pr\u00e9miov\u00e9 a luxusn\u00ed zna\u010dky, in\u017een\u00fdrsk\u00e9 a pr\u016fmyslov\u00e9 spole\u010dnosti a podniky, kter\u00e9 prod\u00e1vaj\u00ed promy\u0161len\u00e9 a vysoce hodnotn\u00e9 produkty n\u00e1ro\u010dn\u00e9mu publiku, zde obvykle nach\u00e1zej\u00ed nejvhodn\u011bj\u0161\u00ed spojen\u00ed. Presti\u017e tohoto z\u00e1vodu umoc\u0148uje pr\u00e9miov\u00e9 postaven\u00ed zp\u016fsobem, kter\u00fd t\u011bmto kategori\u00edm obzvl\u00e1\u0161t\u011b vyhovuje. <\/p>\n

Kdy\u017e se l\u00e9pe hod\u00ed cel\u00fd WEC nebo jin\u00fd \u0161ampion\u00e1t<\/strong><\/h3>\n

Le Mans je sice velkolep\u00e1, ale p\u0159esto jen jednor\u00e1zov\u00e1 ud\u00e1lost, a zna\u010dce, kter\u00e1 usiluje o trvalou a sez\u00f3nn\u00ed viditelnost na v\u00edce trz\u00edch, m\u016f\u017ee l\u00e9pe poslou\u017eit bu\u010f cel\u00fd program v r\u00e1mci Mistrovstv\u00ed sv\u011bta v vytrvalostn\u00edch z\u00e1vodech, jeho\u017e \u00fast\u0159edn\u00edm bodem je pr\u00e1v\u011b Le Mans, anebo zcela odli\u0161n\u00e1 sout\u011b\u017e. Zna\u010dka, kter\u00e1 se zam\u011b\u0159uje na mlad\u00e9, m\u011bstsk\u00e9 publikum s d\u016frazem na udr\u017eitelnost, najde v Formuli E vhodn\u011bj\u0161\u00ed spojen\u00ed; zna\u010dka, kter\u00e1 up\u0159ednost\u0148uje americk\u00fd trh, si mo\u017en\u00e1 povede l\u00e9pe v s\u00e9ri\u00edch NASCAR nebo IndyCar. Spr\u00e1vn\u00e1 odpov\u011b\u010f z\u00e1vis\u00ed na c\u00edli a poctiv\u00fd poradce je ten, kter\u00fd zna\u010dce \u0159ekne, kdy Le Mans nen\u00ed tou spr\u00e1vnou volbou. <\/p>\n

Jak si zajistit spr\u00e1vnou pozici v Le Mans<\/strong><\/h2>\n

S t\u0159emi kan\u00e1ly, mnoha partnery a t\u00e9m\u011b\u0159 \u00faplnou absenc\u00ed ve\u0159ejn\u011b dostupn\u00fdch cen je Le Mans pro zna\u010dku obt\u00ed\u017en\u00fdm prost\u0159ed\u00edm, ve kter\u00e9m se sama t\u011b\u017eko orientuje<\/strong>. Nez\u00e1visl\u00e1 agentura specializuj\u00edc\u00ed se na sponzorstv\u00ed v motoristick\u00e9m sportu<\/strong><\/a> , kter\u00e1 pracuje na stran\u011b zna\u010dky, dok\u00e1\u017ee ur\u010dit, kter\u00e1 cesta vede k c\u00edli, oslovit spr\u00e1vn\u00e9ho partnera a vyjednat podm\u00ednky s vyu\u017eit\u00edm znalost\u00ed srovnateln\u00e9ho trhu, nikoli pouze na z\u00e1klad\u011b slov jedin\u00e9ho prodejce. Stoj\u00ed za to pochopit, jak je toto zastupov\u00e1n\u00ed strukturov\u00e1no: v na\u0161em modelu je poradensk\u00e1 provize za sjedn\u00e1n\u00ed dohody hrazena organiz\u00e1torem akce nebo t\u00fdmem, nikoli zna\u010dkou, tak\u017ee zna\u010dka m\u016f\u017ee b\u00fdt zastupov\u00e1na p\u0159i vstupu do Le Mans, ani\u017e by musela platit za samotn\u00e9 zastupov\u00e1n\u00ed; aktivace, pokud se pro ni zna\u010dka rozhodne, je fakturov\u00e1na samostatn\u011b. Pr\u00e1v\u011b tato struktura umo\u017e\u0148uje poskytovat poradenstv\u00ed ohledn\u011b volby spr\u00e1vn\u00e9 cesty bez z\u00e1jmu na v\u00fdsledku. U z\u00e1vodu, kter\u00fd prod\u00e1v\u00e1 \u010das, se vyplat\u00ed trochu \u010dasu v\u011bnovat tomu, aby se trefil spr\u00e1vn\u00fd vstup. <\/p>\n","protected":false},"excerpt":{"rendered":"

Sponzorstv\u00ed z\u00e1vodu 24 hodin Le Mans: co si zna\u010dka m\u016f\u017ee koupit a co za to z\u00edsk\u00e1 N\u011bkter\u00e9 sportovn\u00ed ud\u00e1losti prod\u00e1vaj\u00ed medi\u00e1ln\u00ed pokryt\u00ed. Z\u00e1vod 24 hodin Le Mans, kter\u00fd je sou\u010d\u00e1st\u00ed mistrovstv\u00ed WEC v vytrvalostn\u00edch z\u00e1vodech, prod\u00e1v\u00e1 n\u011bco vz\u00e1cn\u011bj\u0161\u00edho a \u2013 pro zna\u010dku, kter\u00e1 ch\u00e1pe, co kupuje \u2013 cenn\u011bj\u0161\u00edho: \u010das. Cel\u00fd den a celou noc sleduje […]<\/p>\n","protected":false},"author":17,"featured_media":345305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20247],"tags":[],"class_list":["post-345317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wec-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzorstv\u00ed z\u00e1vodu 24 hodin Le Mans: co si zna\u010dka m\u016f\u017ee koupit a co za to z\u00edsk\u00e1<\/title>\n<meta name=\"description\" content=\"Le Mans oce\u0148uje zna\u010dky, jejich\u017e historie je spjata s vytrvalost\u00ed, in\u017een\u00fdrstv\u00edm a tradic\u00ed a jejich\u017e obchodn\u00ed model t\u011b\u017e\u00ed z hlubok\u00e9 pohostinnosti zalo\u017een\u00e9 na vztaz\u00edch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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