{"id":346219,"date":"2026-07-17T15:49:13","date_gmt":"2026-07-17T13:49:13","guid":{"rendered":"https:\/\/rtrsports.com\/jezdec-tym-zavod-nebo-sampionat-na-co-vsadit-v-motogp-a-kolik-to-stoji\/"},"modified":"2026-08-14T00:09:14","modified_gmt":"2026-08-13T22:09:14","slug":"jezdec-tym-zavod-nebo-sampionat-na-co-vsadit-v-motogp-a-kolik-to-stoji","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/jezdec-tym-zavod-nebo-sampionat-na-co-vsadit-v-motogp-a-kolik-to-stoji\/","title":{"rendered":"Jezdec, t\u00fdm, z\u00e1vod, nebo \u0161ampion\u00e1t? Co sponzorovat v MotoGP a kolik jednotliv\u00e9 mo\u017enosti stoj\u00ed"},"content":{"rendered":"<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ve zkratce: jezdec, t\u00fdm, Velk\u00e1 cena, nebo \u0161ampion\u00e1t<\/strong><\/p><p>Sponzorovat MotoGP znamen\u00e1 vyb\u00edrat mezi \u010dty\u0159mi odli\u0161n\u00fdmi aktivy \u2014 ne mezi \u010dty\u0159mi cenami za tut\u00e9\u017e v\u011bc:<\/p><ul><li><strong>Jezdec<\/strong> nab\u00edz\u00ed charisma, digit\u00e1ln\u00ed dosah a emocion\u00e1ln\u00ed pouto s nejni\u017e\u0161\u00ed vstupn\u00ed investic\u00ed, riziko v\u0161ak soust\u0159e\u010fuje na jedinou osobu: zran\u011bn\u00ed, formu, jezdeck\u00fd trh<\/li><li><strong>T\u00fdm<\/strong> nab\u00edz\u00ed polep na celou sez\u00f3nu, B2B p\u0159\u00edstup v paddocku a stabilitu pl\u00e1nov\u00e1n\u00ed p\u0159i st\u0159edn\u011b vysok\u00e9m a\u017e vysok\u00e9m rozpo\u010dtu<\/li><li><strong>Titul Velk\u00e9 ceny<\/strong> koncentruje ve\u0161kerou viditelnost do jedin\u00e9ho v\u00edkendu s vysok\u00fdm dopadem<\/li><li><strong>\u0160ampion\u00e1t<\/strong> (p\u0159es Dornu) nab\u00edz\u00ed viditelnost nap\u0159\u00ed\u010d celou s\u00e9ri\u00ed, diverzifikovan\u00e9 riziko a exkluzivitu v kategorii \u2014 na nejvy\u0161\u0161\u00ed vstupn\u00ed \u00farovni<\/li><\/ul><p>Spr\u00e1vn\u00e9 aktivum odpov\u00edd\u00e1 nejprve va\u0161emu c\u00edli a teprve potom va\u0161emu rozpo\u010dtu \u2014 v tomto po\u0159ad\u00ed. Tento pr\u016fvodce v\u00e1m pom\u016f\u017ee naj\u00edt to, kter\u00e9 spl\u0148uje oboj\u00ed.<\/p><p><em>Pr\u016fvodce aktualizov\u00e1n v srpnu 2026.<\/em><\/p><\/div><p><\/div>\n<p>V\u011bt\u0161ina zna\u010dek p\u0159ich\u00e1z\u00ed do MotoGP s p\u0159esv\u011bd\u010den\u00edm, \u017ee st\u00e1t se sponzorem znamen\u00e1 jedin\u00e9 rozhodnut\u00ed: kter\u00fd t\u00fdm si vybrat. Pak zjist\u00ed, \u017ee platforma nab\u00edz\u00ed \u010dty\u0159i odli\u0161n\u00e1 aktiva. Jezdec, t\u00fdm, jednotliv\u00e1 Velk\u00e1 cena a samotn\u00fd \u0161ampion\u00e1t jsou samostatn\u00e9 properties s odli\u0161n\u00fdmi n\u00e1klady, odli\u0161n\u00fdmi riziky a odli\u0161nou rol\u00ed pro va\u0161i zna\u010dku. Za v\u00edce ne\u017e t\u0159icet let, kdy p\u0159iv\u00e1d\u00edme zna\u010dky na startovn\u00ed ro\u0161t, jsme sledovali, jak se opakuje st\u00e1le stejn\u00fd vzorec: firma se upne na jedno aktivum a teprve dodate\u010dn\u011b zjist\u00ed, \u017ee sv\u00e9ho c\u00edle mohla dos\u00e1hnout l\u00e9pe \u2014 a \u010dasto levn\u011bji \u2014 s jin\u00fdm. Zvolit \u0161patn\u00e9 aktivum znamen\u00e1 platit v\u00edc, ne\u017e je nutn\u00e9, za viditelnost, kterou nepot\u0159ebujete, nebo si naopak koupit m\u00e9n\u011b viditelnosti, ne\u017e kolik j\u00ed skute\u010dn\u011b pot\u0159ebujete. Tento pr\u016fvodce se v\u011bnuje v\u00fdhradn\u011b MotoGP a doch\u00e1z\u00ed tam, kam mus\u00ed doj\u00edt ka\u017ed\u00e9 skute\u010dn\u00e9 rozhodnut\u00ed: k matici, kter\u00e1 ka\u017ed\u00e9 aktivum spojuje s c\u00edlem a rozpo\u010dtov\u00fdm p\u00e1smem. \u017d\u00e1dn\u00fd \u00favod na t\u00e9ma \u201epro\u010d MotoGP\u201c, \u017e\u00e1dn\u00fd seznam jezdc\u016f, z nich\u017e vyb\u00edrat \u2014 jen \u010dty\u0159i mo\u017enosti na stole a to, kolik ka\u017ed\u00e1 z nich doopravdy stoj\u00ed.<\/p>\n<h2>Co skute\u010dn\u011b znamen\u00e1 st\u00e1t se sponzorem v MotoGP: jezdec, t\u00fdm, z\u00e1vod, nebo \u0161ampion\u00e1t<\/h2>\n<p>Jezdec, t\u00fdm, Velk\u00e1 cena a \u0161ampion\u00e1t jsou \u010dty\u0159i typy aktiv, z nich\u017e ka\u017ed\u00fd nab\u00edz\u00ed jinou kombinaci dosahu, stability a n\u00e1klad\u016f \u2014 a volba mezi nimi prob\u00edh\u00e1 d\u0159\u00edv, ne\u017e se za\u010dne vyjedn\u00e1vat o jak\u00e9koli cen\u011b. Pr\u00e1v\u011b tady le\u017e\u00ed j\u00e1dro cel\u00e9ho rozhodnut\u00ed: nesrovn\u00e1v\u00e1te \u010dty\u0159i nab\u00eddky na tent\u00fd\u017e billboard, vyb\u00edr\u00e1te si, jak\u00fd typ billboardu vlastn\u011b chcete.<\/p>\n<p>V ka\u017ed\u00e9m jedn\u00e1n\u00ed hodnot\u00edme v\u0161echna \u010dty\u0159i aktiva podle stejn\u00fdch t\u0159\u00ed krit\u00e9ri\u00ed: c\u00edl, kter\u00e9mu ka\u017ed\u00e9 z nich slou\u017e\u00ed nejl\u00e9pe, rozpo\u010dtov\u00e9 p\u00e1smo, do n\u011bho\u017e spad\u00e1, a jeho rizikov\u00fd profil \u2014 zejm\u00e9na to, nakolik va\u0161e viditelnost z\u00e1vis\u00ed na jedin\u00e9 osob\u011b nebo jedin\u00e9m v\u00fdsledku. Jakmile m\u00e1te tyto t\u0159i body vyjasn\u011bn\u00e9, vyjedn\u00e1v\u00e1n\u00ed o cen\u011b se stane jednoduch\u00fdm. Pokud je obr\u00e1t\u00edte \u2014 nejprve aktivum, potom zp\u011btn\u011b dostav\u011bn\u00e9 zd\u016fvodn\u011bn\u00ed \u2014 zaplat\u00edte v\u00edc, ne\u017e jste museli.<\/p>\n<p>Tyto t\u0159i osy jsou d\u016fle\u017eit\u00e9, proto\u017ee stoj\u00ed ve vz\u00e1jemn\u00e9m nap\u011bt\u00ed. Nejlevn\u011bj\u0161\u00ed aktivum, jezdec, nese nejvy\u0161\u0161\u00ed riziko. To nejstabiln\u011bj\u0161\u00ed, \u0161ampion\u00e1t, stoj\u00ed nejv\u00edc. Neexistuje aktivum, kter\u00e9 by bylo z\u00e1rove\u0148 levn\u00e9, stabiln\u00ed a pr\u00e9miov\u00e9: ka\u017ed\u00e9 nab\u00edz\u00ed dv\u011b z t\u011bchto t\u0159\u00ed vlastnost\u00ed a volba znamen\u00e1 rozhodnout se, kter\u00e9 z nich se vzd\u00e1te. Zde jsou \u010dty\u0159i aktiva ve vzestupn\u00e9m po\u0159ad\u00ed podle typick\u00fdch n\u00e1klad\u016f.<\/p>\n<h2>Aktivum 1 \u2014 Sponzorov\u00e1n\u00ed jezdce MotoGP: osobnost, digit\u00e1ln\u00ed dosah, koncentrovan\u00e9 riziko<\/h2>\n<p>Jezdce zvolte tehdy, kdy\u017e je va\u0161\u00edm c\u00edlem autenticita, storytelling a lidsk\u00e9 pouto a vstupn\u00ed rozpo\u010det m\u00e1 b\u00fdt nejni\u017e\u0161\u00ed ze v\u0161ech \u010dty\u0159 mo\u017enost\u00ed. Jezdec je aktivum typu testimonial: kupujete osobnost sportovce, jeho charisma a jeho publikum na soci\u00e1ln\u00edch s\u00edt\u00edch \u2014 \u010dasto \u0161ir\u0161\u00ed a anga\u017eovan\u011bj\u0161\u00ed, ne\u017e jsou kan\u00e1ly samotn\u00e9ho t\u00fdmu.<\/p>\n<p>Co to znamen\u00e1 v praxi: jezdec jako tv\u00e1\u0159 obsahu, kampan\u00ed a ve\u0159ejn\u00fdch vystoupen\u00ed, plus men\u0161\u00ed plochy na motocyklu a na kombin\u00e9ze. Nejcenn\u011bj\u0161\u00ed plochy na motocyklu b\u00fdvaj\u00ed zpravidla vyhrazeny t\u00fdmu: smlouva s jezdcem se to\u010d\u00ed kolem osoby, ne kolem polepu. A p\u0159esn\u011b o to jde \u2014 kupujete viditelnost skrze \u010dlov\u011bka, ne \u010dtvere\u010dn\u00ed centimetry uhl\u00edkov\u00fdch vl\u00e1ken.<\/p>\n<p>Ide\u00e1ln\u00ed volba je to pro zna\u010dky, kter\u00e9 \u017eij\u00ed digit\u00e1ln\u00edm storytellingem, pro ty, je\u017e hledaj\u00ed emocion\u00e1ln\u00ed pouto s fanou\u0161kovskou z\u00e1kladnou, a pro firmy, kter\u00e9 cht\u011bj\u00ed vstoupit na konkr\u00e9tn\u00ed trh p\u0159es domovskou zemi jezdce. Jezdec s velk\u00fdm publikem v Latinsk\u00e9 Americe nebo jihov\u00fdchodn\u00ed Asii je vstupn\u00edm vozidlem na trh, ne jen logem.<\/p>\n<p>Pro koho se nehod\u00ed: pro jakoukoli zna\u010dku, kter\u00e1 pot\u0159ebuje garantovanou viditelnost, nez\u00e1vislou na v\u00fdsledc\u00edch a rozlo\u017eenou na celou sez\u00f3nu. Jezdec se m\u016f\u017ee zranit, ztratit s motocyklem cit nebo zm\u011bnit t\u00fdm \u2014 a va\u0161e investice se st\u011bhuje s n\u00edm, p\u0159\u00edpadn\u011b se vypa\u0159\u00ed. Jde o nejvy\u0161\u0161\u00ed riziko z\u00e1vislosti na jedin\u00e9 osob\u011b ze v\u0161ech \u010dty\u0159 aktiv: p\u00e1d v nespr\u00e1vnou chv\u00edli, smluvn\u00ed spor nebo p\u0159estup ke konkuren\u010dn\u00edmu t\u00fdmu uprost\u0159ed sez\u00f3ny mohou hodnotu smlouvy p\u0159evr\u00e1tit ze dne na den. Pot\u0159ebuje-li v\u00e1\u0161 finan\u010dn\u00ed \u0159editel jistoty, jezdec nen\u00ed odpov\u011b\u010f.<\/p>\n<p>Krit\u00e9ria v\u00fdb\u011bru spr\u00e1vn\u00e9ho sportovce shrnuje <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\">n\u00e1\u0161 pr\u016fvodce sponzoringem v MotoGP<\/a>; jezdce zde z\u00e1m\u011brn\u011b nejmenujeme, proto\u017ee spr\u00e1vn\u00e1 volba z\u00e1vis\u00ed v\u00fdhradn\u011b na va\u0161em trhu.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/kdo-je-nejlepsich-10-jezdcu-v-motogp\/\">10 nejlep\u0161\u00edch jezdc\u016f MotoGP v roce 2026: po\u0159ad\u00ed, statistiky a hodnota pro sponzory<\/a><\/h3><p><\/div>\n<h2>Aktivum 2 \u2014 Sponzorov\u00e1n\u00ed t\u00fdmu MotoGP: polep na celou sez\u00f3nu, B2B p\u0159\u00edstup, st\u00e1l\u00e1 expozice<\/h2>\n<p>T\u00fdm zvolte tehdy, kdy\u017e je va\u0161\u00edm c\u00edlem dlouhodob\u00e9 budov\u00e1n\u00ed zna\u010dky, pipeline B2B vztah\u016f a pl\u00e1nov\u00e1n\u00ed s n\u00edzkou volatilitou p\u0159i st\u0159edn\u011b vysok\u00e9m a\u017e vysok\u00e9m rozpo\u010dtu. T\u00fdm je strukturovan\u00e1 entita: dva jezdci, jist\u00fd kalend\u00e1\u0159 z\u00e1vod\u016f, person\u00e1l, vztah s v\u00fdrobcem a kontinuita nap\u0159\u00ed\u010d sez\u00f3nami. Kupujete stabilitu.<\/p>\n<p>Co z\u00edsk\u00e1te: polep na celou sez\u00f3nu na jednom nebo obou motocyklech, kombin\u00e9zy jezdc\u016f, hospitality po cel\u00fd kalend\u00e1\u0159 a slo\u017eku, kterou zna\u010dky nejvytrvaleji podce\u0148uj\u00ed: B2B p\u0159\u00edstup k v\u00fdrobci a ke spolusponzor\u016fm. Box MotoGP je m\u00edstnost pln\u00e1 lid\u00ed s rozhodovac\u00ed pravomoc\u00ed z glob\u00e1ln\u00edch firem a tento p\u0159\u00edstup m\u00e1 \u010dasto v\u011bt\u0161\u00ed hodnotu ne\u017e samotn\u00e9 logo. Vid\u011bli jsme partnerstv\u00ed, kter\u00e1 se cel\u00e1 zaplatila d\u00edky vztah\u016fm nav\u00e1zan\u00fdm v hospitality \u2014 je\u0161t\u011b d\u0159\u00edv, ne\u017e polep spat\u0159il jedin\u00fd spot\u0159ebitel.<\/p>\n<p>Nav\u00edc je tu v\u00fdhoda kontinuity, kterou jezdec nab\u00eddnout nem\u016f\u017ee. T\u00fdm je instituce: udr\u017euje si jm\u00e9no, s\u00eddlo i strukturu sez\u00f3nu za sez\u00f3nou, i kdy\u017e jezdci p\u0159ich\u00e1zej\u00ed a odch\u00e1zej\u00ed. Va\u0161e zna\u010dka se v\u00e1\u017ee na tuto st\u00e1lost, ne na kari\u00e9rn\u00ed dr\u00e1hu jedin\u00e9ho sportovce \u2014 a pr\u00e1v\u011b to d\u011bl\u00e1 z t\u00fdmu aktivum, s n\u00edm\u017e m\u016f\u017ee finan\u010dn\u00ed \u0159editel pl\u00e1novat.<\/p>\n<p>Stabilita je to, co t\u00fdm odli\u0161uje od jednotliv\u00e9ho jezdce. Kdy\u017e m\u00e1 jeden jezdec nepoveden\u00fd v\u00edkend, druh\u00fd m\u016f\u017ee vystoupit na stupn\u011b v\u00edt\u011bz\u016f; kdy\u017e se jeden zran\u00ed, t\u00fdm d\u00e1l z\u00e1vod\u00ed ve va\u0161ich barv\u00e1ch. Va\u0161e viditelnost nez\u00e1vis\u00ed na zdrav\u00ed ani na smlouv\u011b jedin\u00e9ho \u010dlov\u011bka. Tento kontrast rizik je j\u00e1drem na\u0161\u00ed pozn\u00e1mky ke <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-vas-primy-kontakt-s-tymem-motoristickeho-sportu-vyjde-draz-nez-pronajem-nezavisle-agentury-i-kdyz-je-agentura-zdarma\/\">srovn\u00e1n\u00ed smluv p\u0159es nez\u00e1vislou agenturu a p\u0159\u00edm\u00fdch smluv s t\u00fdmy<\/a>.<\/p>\n<p>Rozpo\u010det se uvnit\u0159 t\u00e9to kategorie v\u00fdrazn\u011b li\u0161\u00ed: satelitn\u00ed t\u00fdm stoj\u00ed zlomek toho, co tov\u00e1rn\u00ed, a titul\u00e1rn\u00ed sponzoring le\u017e\u00ed vysoko nad associate partnerstv\u00edm. P\u0159\u00edkladem roku 2026 na vrcholu p\u00e1sma je Ducati Lenovo Team: Lenovo je <a href=\"https:\/\/news.lenovo.com\/pressroom\/press-releases\/lenovo-signs-as-title-partner-of-ducati-motogp-team\/\" target=\"_blank\" rel=\"nofollow noopener\">technologick\u00fdm partnerem Ducati od roku 2018 a titul\u00e1rn\u00edm sponzorem od roku 2021<\/a> a t\u00fdm vyu\u017e\u00edv\u00e1 jako nosi\u010d v\u00edcelet\u00e9ho p\u0159\u00edb\u011bhu o technologick\u00e9m prvenstv\u00ed, jak\u00fd by \u017e\u00e1dn\u00e1 smlouva na jedin\u00fd z\u00e1vod vybudovat nedok\u00e1zala.<\/p>\n<p>Pro koho se nehod\u00ed: pro zna\u010dky hledaj\u00edc\u00ed nejni\u017e\u0161\u00ed mo\u017en\u00e9 vstupn\u00ed n\u00e1klady nebo emocion\u00e1ln\u00ed projekt postaven\u00fd kolem jedin\u00e9ho protagonisty, kde se cel\u00fd p\u0159\u00edb\u011bh to\u010d\u00ed kolem jedn\u00e9 osoby.<\/p>\n<h2>Aktivum 3 \u2014 Titul Velk\u00e9 ceny: asociace s ud\u00e1lost\u00ed a koncentrovan\u00fd dopad<\/h2>\n<p>Velkou cenu zvolte tehdy, kdy\u017e hled\u00e1te sp\u00ed\u0161e moment s vysok\u00fdm dopadem ne\u017e p\u0159\u00edtomnost po celou sez\u00f3nu. Jm\u00e9no sponzora se pro dan\u00fd v\u00edkend st\u00e1v\u00e1 jm\u00e9nem z\u00e1vodu: v ka\u017ed\u00e9m televizn\u00edm z\u00e1b\u011bru, na reklamn\u00edch ploch\u00e1ch pod\u00e9l trati, ve vlastn\u00edch m\u00e9di\u00edch. Nejviditeln\u011bj\u0161\u00edm p\u0159\u00edkladem roku 2026 je Qatar Airways Grand Prix of Qatar: leteck\u00e1 spole\u010dnost je jedn\u00edm ze <a href=\"https:\/\/www.motogp.com\/en\/sponsors\" target=\"_blank\" rel=\"nofollow noopener\">\u0161esti ofici\u00e1ln\u00edch sponzor\u016f MotoGP<\/a> a prop\u016fj\u010duje sv\u00e9 jm\u00e9no dom\u00e1c\u00ed ud\u00e1losti.<\/p>\n<p>Jde o z\u00e1vazek v\u00e1zan\u00fd na jedinou ud\u00e1lost: maxim\u00e1ln\u00ed koncentrace bez rozpo\u010dtu na celou sez\u00f3nu. Ide\u00e1ln\u00ed pro uveden\u00ed produktu, tr\u017en\u00ed okno nebo pro zna\u010dku, kter\u00e1 chce b\u011bhem jednoho v\u00edkendu v\u00fdrazn\u011b zaujmout.<\/p>\n<p>Limitem je dostupnost. Nejpresti\u017en\u011bj\u0161\u00ed z\u00e1vody b\u00fdvaj\u00ed \u010dasto blokov\u00e1ny v\u00edcelet\u00fdmi smlouvami, tak\u017ee si nelze v\u017edy vybrat vytou\u017eenou ud\u00e1lost. Bal\u00ed\u010dky u trati pro jednu Velkou cenu se typicky pohybuj\u00ed mezi 100 000 a v\u00edce ne\u017e 300 000 eur (tr\u017en\u00ed odhad RTR); kompletn\u00ed titul\u00e1rn\u00ed smlouvy, vyjedn\u00e1van\u00e9 s okruhem a s MotoGP, le\u017e\u00ed nad t\u00edmto p\u00e1smem. A je to volba typu \u201ekter\u00e1 ud\u00e1lost\u201c, ne \u201ekolik z\u00e1vod\u016f\u201c: to je jin\u00e9 rozhodnut\u00ed, kter\u00e9mu se v\u011bnuje n\u00e1\u0161 <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-costs\/\">pr\u016fvodce n\u00e1klady na sponzoring MotoGP<\/a>.<\/p>\n<h2>Aktivum 4 \u2014 Sponzorov\u00e1n\u00ed \u0161ampion\u00e1tu MotoGP: dosah cel\u00e9 s\u00e9rie, exkluzivita v kategorii, minim\u00e1ln\u00ed riziko<\/h2>\n<p>\u0160ampion\u00e1t zvolte, pokud je va\u0161\u00edm c\u00edlem kontinu\u00e1ln\u00ed viditelnost s diverzifikovan\u00fdm rizikem plus B2B platforma rozprost\u0159en\u00e1 p\u0159es celou s\u00e9rii \u2014 na nejvy\u0161\u0161\u00edm vstupn\u00edm stupni ze v\u0161ech \u010dty\u0159. Jde o smlouvu s Dornou, ne s jednotliv\u00fdm t\u00fdmem: partnerstv\u00ed obj\u00edm\u00e1 celou s\u00e9rii, ne jeden box.<\/p>\n<p>Co kupujete: aktiva nap\u0159\u00ed\u010d s\u00e9ri\u00ed, kter\u00e1 \u017e\u00e1dn\u00fd t\u00fdm nab\u00eddnout nem\u016f\u017ee \u2014 reklamn\u00ed plochy pod\u00e9l trati ve vybran\u00fdch z\u00e1vodech, <a href=\"https:\/\/rtrsports.com\/cs\/motogp-hospitality\/\">hospitality ve VIP Village<\/a>, prostory ve fan z\u00f3n\u00e1ch a exkluzivitu ve va\u0161\u00ed kategorii. Rozhoduj\u00edc\u00ed v\u00fdhodou je, \u017ee va\u0161e viditelnost z\u016fst\u00e1v\u00e1 nedot\u010den\u00e1 i v nepoveden\u00e9 sez\u00f3n\u011b kter\u00e9hokoli t\u00fdmu \u010di jezdce: pokud uchaze\u010d o titul vypadne ze hry, expozice t\u00fdmov\u00e9ho sponzora se smr\u0161t\u00ed; expozice sponzora \u0161ampion\u00e1tu nikoli. P\u0159esn\u011b za to se plat\u00ed pr\u00e9mie.<\/p>\n<p>Ide\u00e1ln\u00ed fit: zna\u010dky, kter\u00e9 se cht\u011bj\u00ed spojit s cel\u00fdm hnut\u00edm, ani\u017e by se p\u0159iklonily k jednomu t\u00fdmu, glob\u00e1ln\u00ed zna\u010dky pot\u0159ebuj\u00edc\u00ed neutr\u00e1ln\u00ed viditelnost na v\u0161ech trz\u00edch, jich\u017e se s\u00e9rie dot\u00fdk\u00e1, a firmy, kter\u00e9 pou\u017e\u00edvaj\u00ed hospitality na \u00farovni \u0161ampion\u00e1tu jako B2B motor. V roce 2026 m\u00e1 \u0161ampion\u00e1t \u0161est ofici\u00e1ln\u00edch sponzor\u016f \u2014 DHL, Estrella Galicia, BMW M, Michelin, Tissot a Qatar Airways \u2014 a pr\u00e1v\u011b tuto kategorii je t\u0159eba studovat, je-li tohle v\u00e1\u0161 c\u00edl. Tyto sloty s sebou nesou oborovou exkluzivitu: logistick\u00e1 zna\u010dka na \u00farovni \u0161ampion\u00e1tu vylu\u010duje konkurenty ze stejn\u00e9ho statusu, co\u017e je ned\u00edln\u00e1 sou\u010d\u00e1st hodnoty tohoto pr\u00e9miov\u00e9ho sponzoringu. Ucelen\u00fd obraz nab\u00edz\u00ed na\u0161e anal\u00fdza <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-top-10-most-famous-brands-in-motogp-sponsorship\/\">10 nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek v MotoGP<\/a>.<\/p>\n<p>Pro koho se nehod\u00ed: pro zna\u010dky hledaj\u00edc\u00ed v\u00e1\u0161niv\u00e9 pouto soun\u00e1le\u017eitosti s fanou\u0161kovskou z\u00e1kladnou a pro ty, kdo hledaj\u00ed nejni\u017e\u0161\u00ed vstupn\u00ed pr\u00e1h. Neutralita je silou i limitem z\u00e1rove\u0148: oslov\u00edte v\u0161echny, nepat\u0159\u00edte nikomu.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/calendar-motogp-2026\/\">Kalend\u00e1\u0159 MotoGP 2026: kompletn\u00ed program, term\u00edny z\u00e1vod\u016f a okruhy<\/a><\/h3><p><\/div>\n<h2>Jezdec, t\u00fdm, GP, nebo \u0161ampion\u00e1t: rozhodovac\u00ed matice<\/h2>\n<p>Toto je shrnut\u00ed pro p\u0159edstavenstvo \u2014 tabulka, kterou si finan\u010dn\u00ed \u0159editel p\u0159e\u010dte, ne\u017e rozhodne, o kter\u00e9m aktivu zah\u00e1jit jedn\u00e1n\u00ed.<\/p>\n<table>\n<thead>\n<tr>\n<th><b>Aktivum<\/b><\/th>\n<th><b>Vstupn\u00ed n\u00e1klady<\/b><\/th>\n<th><b>Typ viditelnosti<\/b><\/th>\n<th><b>Riziko v\u00e1zan\u00e9 na osobu<\/b><\/th>\n<th><b>Dostupnost<\/b><\/th>\n<th><b>Ide\u00e1ln\u00ed c\u00edl<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Jezdec<\/b><\/td>\n<td>Nejni\u017e\u0161\u00ed<\/td>\n<td>Osobn\u00ed dosah + men\u0161\u00ed plochy na motocyklu a kombin\u00e9ze<\/td>\n<td>Nejvy\u0161\u0161\u00ed (zran\u011bn\u00ed, forma, jezdeck\u00fd trh)<\/td>\n<td>Zpravidla otev\u0159en\u00e1<\/td>\n<td>Autenticita, digit\u00e1ln\u00ed storytelling, vstup na trh p\u0159es domovskou zemi jezdce<\/td>\n<\/tr>\n<tr>\n<td><b>T\u00fdm<\/b><\/td>\n<td>St\u0159edn\u011b vysok\u00e9 a\u017e vysok\u00e9<\/td>\n<td>Polep na celou sez\u00f3nu + hospitality + B2B<\/td>\n<td>St\u0159edn\u00ed (dva jezdci riziko rozkl\u00e1daj\u00ed)<\/td>\n<td>Z\u00e1vis\u00ed na \u00farovni t\u00fdmu<\/td>\n<td>Dlouhodob\u00e9 budov\u00e1n\u00ed zna\u010dky, B2B pipeline, stabiln\u00ed pl\u00e1nov\u00e1n\u00ed<\/td>\n<\/tr>\n<tr>\n<td><b>Titul Velk\u00e9 ceny<\/b><\/td>\n<td>St\u0159edn\u00ed, za jednu ud\u00e1lost<\/td>\n<td>Naming ud\u00e1losti na jeden v\u00edkend, nap\u0159\u00ed\u010d v\u0161emi m\u00e9dii<\/td>\n<td>N\u00edzk\u00e9 (ud\u00e1lost, ne osoba)<\/td>\n<td>\u010casto blokov\u00e1na v\u00edcelet\u00fdmi smlouvami<\/td>\n<td>Moment uveden\u00ed na trh, vstup na trh, koncentrovan\u00fd dopad<\/td>\n<\/tr>\n<tr>\n<td><b>\u0160ampion\u00e1t<\/b><\/td>\n<td>Nejvy\u0161\u0161\u00ed<\/td>\n<td>Na \u00farovni s\u00e9rie, nap\u0159\u00ed\u010d t\u00fdmy, neutr\u00e1ln\u00ed<\/td>\n<td>Nejni\u017e\u0161\u00ed (odol\u00e1 ka\u017ed\u00e9 nepoveden\u00e9 sez\u00f3n\u011b)<\/td>\n<td>Omezen\u00e9 sloty s exkluzivitou v kategorii<\/td>\n<td>Kontinu\u00e1ln\u00ed dosah s diverzifikovan\u00fdm rizikem, B2B nap\u0159\u00ed\u010d s\u00e9ri\u00ed, neutr\u00e1ln\u00ed glob\u00e1ln\u00ed viditelnost<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<br \/>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky k v\u00fdb\u011bru sponzorsk\u00e9ho aktiva v MotoGP<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 aktivum MotoGP se hod\u00ed pro spot\u0159ebitelskou zna\u010dku (B2C)?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nJezdec, nebo t\u00fdm. Spot\u0159ebitelsk\u00e9 zna\u010dky \u017eij\u00ed z emoc\u00ed a dosahu a tato dv\u011b aktiva spojuj\u00ed lidsk\u00fd p\u0159\u00edb\u011bh s v\u0161udyp\u0159\u00edtomnou medi\u00e1ln\u00ed p\u0159\u00edtomnost\u00ed. Jezdec pro ni\u017e\u0161\u00ed vstupn\u00ed investici a digital-first vypr\u00e1v\u011bn\u00ed; t\u00fdm pro st\u00e1lou p\u0159\u00edtomnost po celou sez\u00f3nu a pro stabilitu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 aktivum MotoGP se hod\u00ed pro B2B zna\u010dku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nT\u00fdm, nebo \u0161ampion\u00e1t. B2B hodnota spo\u010d\u00edv\u00e1 v hospitality a v p\u0159\u00edstupu, ne v afinit\u011b k fanou\u0161k\u016fm. Box a VIP Village jsou prost\u0159ed\u00ed, kde host\u00edte klienty a potk\u00e1v\u00e1te obchodn\u00ed partnery. \u0160ampion\u00e1t tento p\u0159\u00edstup roz\u0161i\u0159uje na ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend; t\u00fdm jej koncentruje kolem s\u00edt\u011b jednoho v\u00fdrobce.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 aktivum se vyplat\u00ed zna\u010dce, kter\u00e1 do MotoGP vstupuje poprv\u00e9?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nObvykle jezdec, nebo titul jedin\u00e9 Velk\u00e9 ceny. Jsou to dva nejm\u00e9n\u011b z\u00e1vazn\u00e9 zp\u016fsoby, jak platformu otestovat p\u0159ed \u0161k\u00e1lov\u00e1n\u00edm: jezdec ov\u011b\u0159\u00ed afinitu s publikem, Velk\u00e1 cena ov\u011b\u0159\u00ed tr\u017en\u00ed okno. Oba p\u0159inesou re\u00e1ln\u00e1 data d\u0159\u00edv, ne\u017e vy\u010dlen\u00edte rozpo\u010det na celou sez\u00f3nu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 aktivum pot\u0159ebuje glob\u00e1ln\u00ed zna\u010dka hledaj\u00edc\u00ed neutr\u00e1ln\u00ed viditelnost?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u0160ampion\u00e1t. Je to jedin\u00e9 aktivum, kter\u00e9 garantuje p\u0159\u00edtomnost a exkluzivitu na ka\u017ed\u00e9m trhu, v ka\u017ed\u00e9m z\u00e1vod\u011b a v ka\u017ed\u00e9 kategorii, ani\u017e by zna\u010dku v\u00e1zalo na v\u00fdsledky jedin\u00e9ho t\u00fdmu. Je-li prioritou glob\u00e1ln\u00ed a neutr\u00e1ln\u00ed p\u0159\u00edtomnost, je toto aktivum postaven\u00e9 p\u0159esn\u011b pro ni.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    <\/p>\n<h2>A co kombinace aktiv? Jak se pozicionuj\u00ed nejlep\u0161\u00ed programy v MotoGP<\/h2>\n<p>Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed programy se nezastavuj\u00ed u jedin\u00e9ho aktiva: kombinuj\u00ed jich v\u00edc, aby byl efekt multiplikativn\u00ed, ne aditivn\u00ed. Nejjasn\u011bj\u0161\u00edm p\u0159\u00edkladem v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-paddock-pass-co-to-je-kde-se-da-koupit-a-co-se-skryva-v-zakulisi\/\">paddocku<\/a> je Red Bull: titul\u00e1rn\u00ed sponzoring t\u00fdmu (Red Bull KTM Factory Racing), naming Velk\u00e9 ceny (Red Bull Grand Prix of the United States v Austinu) a platforma pro rozvoj talent\u016f (Red Bull MotoGP Rookies Cup). Ka\u017ed\u00fd prvek posiluje ostatn\u00ed: t\u00fdm dr\u017e\u00ed zna\u010dku na trati ka\u017ed\u00fd v\u00edkend, Velk\u00e1 cena je vrcholn\u00fd moment, Rookies Cup zakotvuje zna\u010dku v budoucnosti tohoto sportu.<\/p>\n<p>To je rozd\u00edl mezi investov\u00e1n\u00edm do MotoGP a vybudov\u00e1n\u00edm vlastn\u00ed pozice uvnit\u0159 n\u00ed. Kdy\u017e se c\u00edle p\u0159ekr\u00fdvaj\u00ed \u2014 osobn\u00ed viditelnost jezdce uvnit\u0159 sez\u00f3nn\u00edho polepu t\u00fdmu nebo eventov\u00fd moment uvnit\u0159 smlouvy se \u0161ampion\u00e1tem \u2014 expozice se n\u00e1sob\u00ed. Strukturovat takovou kombinaci a ocenit ji je p\u0159esn\u011b ten multi-asset program, kter\u00fd jako <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">agentura pro sponzoring MotoGP<\/a> stav\u00edme pro zna\u010dky. Chcete v\u011bd\u011bt, kolik by st\u00e1l pro v\u00e1\u0161 c\u00edl? Rezervujte si strategickou konzultaci: namodelujeme ho na srovnateln\u00fdch smlouv\u00e1ch.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>P\u0159ipraveni st\u00e1t se sponzorem?<\/strong><\/p><p>\u0158ekn\u011bte n\u00e1m sv\u016fj c\u00edl a \u010dasov\u00fd pl\u00e1n: provedeme v\u00e1s od prvn\u00edho briefu a\u017e k podpisu smlouvy.<\/p><\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sta\u0148te se sponzorem<\/a><br \/><\/div>\n<h2>Aktivum v MotoGP vyb\u00edrejte podle c\u00edle, ne podle v\u00fdchoz\u00edho nastaven\u00ed<\/h2>\n<p>Volba mezi jezdcem, t\u00fdmem, z\u00e1vodem a \u0161ampion\u00e1tem se rozhoduje d\u0159\u00edv, ne\u017e se vyjedn\u00e1v\u00e1 o jak\u00e9koli cen\u011b. Zna\u010dky, kter\u00e9 chybuj\u00ed, si t\u00e9m\u011b\u0159 v\u017edy nejprve vyberou aktivum \u2014 obvykle \u201et\u00fdm\u201c, proto\u017ee je to nejz\u0159ejm\u011bj\u0161\u00ed odpov\u011b\u010f \u2014 a teprve potom zp\u011btn\u011b konstruuj\u00ed c\u00edl, kter\u00fd by volbu ospravedlnil. Tak se p\u0159epl\u00e1c\u00ed za stabilitu, kterou nikdo nepot\u0159eboval, nebo se kupuje neutralita tam, kde se cht\u011bla soun\u00e1le\u017eitost.<\/p>\n<p>Vyjd\u011bte z c\u00edle a z rozpo\u010dtov\u00e9ho p\u00e1sma a nechte je, aby aktivum ur\u010dily samy. Proto\u017ee RTR pracuje na stran\u011b zna\u010dky, nez\u00e1visle a se srovn\u00e1vac\u00edmi daty o transakc\u00edch z cel\u00e9ho trhu \u2014 ne s invent\u00e1\u0159em, kter\u00fd je t\u0159eba udat \u2014 p\u00e1rujeme aktivum s va\u0161\u00edm c\u00edlem, ani\u017e bychom v\u00e1s tla\u010dili k tomu, co je zrovna na prodej. Zva\u017eujete-li jezdce, t\u00fdm, nebo \u0161ampion\u00e1t, <a href=\"https:\/\/rtrsports.com\/cs\/kontakty-rtr-sport-marketing\/\">promluvte si nejd\u0159\u00edv s na\u0161imi specialisty<\/a>: rozhodnut\u00ed o aktivu je to, kter\u00e9 p\u0159i chyb\u011b p\u0159ijde draho.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Nez\u00e1visl\u00ed. Na stran\u011b zna\u010dky. Nap\u0159\u00ed\u010d v\u0161emi \u010dty\u0159mi aktivy.<\/strong><\/p><p>V\u00edce ne\u017e t\u0159icet let sponzoringu v MotoGP ve slu\u017eb\u00e1ch va\u0161\u00ed zna\u010dky \u2014 ne ve slu\u017eb\u00e1ch vlastn\u00edka pr\u00e1v.<\/p><\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d zvolit RTR Sports<\/a><br \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina zna\u010dek p\u0159ich\u00e1z\u00ed do MotoGP s p\u0159esv\u011bd\u010den\u00edm, \u017ee st\u00e1t se sponzorem znamen\u00e1 jedin\u00e9 rozhodnut\u00ed: kter\u00fd t\u00fdm si vybrat. Pak zjist\u00ed, \u017ee platforma nab\u00edz\u00ed \u010dty\u0159i odli\u0161n\u00e1 aktiva. Jezdec, t\u00fdm, jednotliv\u00e1 Velk\u00e1 cena a samotn\u00fd \u0161ampion\u00e1t jsou samostatn\u00e9 properties s odli\u0161n\u00fdmi n\u00e1klady, odli\u0161n\u00fdmi riziky a odli\u0161nou rol\u00ed pro va\u0161i zna\u010dku. Za v\u00edce ne\u017e t\u0159icet let, kdy p\u0159iv\u00e1d\u00edme [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":346132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-346219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring MotoGP: jezdec, t\u00fdm, z\u00e1vod, nebo \u0161ampion\u00e1t?<\/title>\n<meta name=\"description\" content=\"Jezdec, t\u00fdm, Velk\u00e1 cena, nebo cel\u00fd \u0161ampion\u00e1t? 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