{"id":346248,"date":"2026-07-17T15:52:34","date_gmt":"2026-07-17T13:52:34","guid":{"rendered":"https:\/\/rtrsports.com\/staci-jeden-zavod-motogp-nebo-je-treba-cela-sezona-naklady-rozsah-a-co-vse-v-jednotlivych-baliccich-ziskate\/"},"modified":"2026-07-17T15:52:34","modified_gmt":"2026-07-17T13:52:34","slug":"staci-jeden-zavod-motogp-nebo-je-treba-cela-sezona-naklady-rozsah-a-co-vse-v-jednotlivych-baliccich-ziskate","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/staci-jeden-zavod-motogp-nebo-je-treba-cela-sezona-naklady-rozsah-a-co-vse-v-jednotlivych-baliccich-ziskate\/","title":{"rendered":"Sta\u010d\u00ed jeden z\u00e1vod MotoGP, nebo je t\u0159eba cel\u00e1 sez\u00f3na? N\u00e1klady, rozsah a co v\u0161e v jednotliv\u00fdch bal\u00ed\u010dc\u00edch z\u00edsk\u00e1te"},"content":{"rendered":"<div class=\"new-blog-inline-cta\"><\/p><div><strong>TL;DR: Rozsah \u201ejednoho z\u00e1vodu\u201c, \u201e\u010d\u00e1sti sez\u00f3ny\u201c a \u201ecel\u00e9 sez\u00f3ny\u201c<\/strong><br \/>Rozsah ud\u00e1v\u00e1, jakou \u010d\u00e1st jedn\u00e9 sez\u00f3ny MotoGP va\u0161e sponzorstv\u00ed pokr\u00fdv\u00e1; jedn\u00e1 se o jin\u00e9 rozhodnut\u00ed ne\u017e to, na kolik sez\u00f3n se zavazujete:<\/p><ul><li><strong>Jednorundov\u00fd Grand Prix<\/strong> \u2013 jedno kolo s prezentac\u00ed loga t\u00fdmu a pohostinnost\u00ed, nejni\u017e\u0161\u00ed celkov\u00fd z\u00e1vazek, nejvy\u0161\u0161\u00ed n\u00e1klady na jedno kolo<\/li><li><strong>Skupina z\u00e1vod\u016f v r\u00e1mci \u010d\u00e1sti sez\u00f3ny<\/strong> \u2013 n\u011bkolik z\u00e1vod\u016f vybran\u00fdch podle c\u00edlov\u00e9ho trhu, se st\u0159edn\u00edmi n\u00e1klady a zam\u011b\u0159en\u00fdch na konkr\u00e9tn\u00ed region<\/li><li><strong>Cel\u00e1 sez\u00f3na<\/strong> \u2013 v\u0161echna kola, nep\u0159etr\u017eit\u00e1 glob\u00e1ln\u00ed viditelnost, nejni\u017e\u0161\u00ed n\u00e1klady na jedno kolo ze v\u0161ech t\u0159\u00ed variant<\/li><\/ul><p>V\u00fdb\u011br spr\u00e1vn\u00e9ho rozsahu z\u00e1vis\u00ed na va\u0161em c\u00edli. V tomto pr\u016fvodci jsou jednotliv\u00e9 mo\u017enosti se\u0159azeny podle po\u0159ad\u00ed a je zde vysv\u011btleno, pro\u010d za\u010d\u00edt s jednou rasou \u010dasto vyjde dra\u017e\u0161\u00ed, ne\u017e byste \u010dekali. <\/p><\/div><p><\/div>\n<p>Zna\u010dky, kter\u00e9 vstupuj\u00ed do MotoGP, t\u00e9m\u011b\u0159 v\u017edy vych\u00e1zej\u00ed ze stejn\u00e9ho p\u0159edpokladu: jeden z\u00e1vod je levn\u00fd zp\u016fsob, jak si to vyzkou\u0161et. Zn\u00ed to samoz\u0159ejm\u011b logicky. Koupit si jeden z\u00e1vod, zjistit, jestli to funguje, a pokud ano, pozd\u011bji to roz\u0161\u00ed\u0159it. Probl\u00e9m je v tom, \u017ee v\u00fdpo\u010det n\u00e1klad\u016f na jeden z\u00e1vod jde p\u0159\u00edmo proti tomuto instinktu. Jedin\u00fd Grand Prix nen\u00ed zlevn\u011bnou uk\u00e1zkou cel\u00e9 sez\u00f3ny, je to nejdra\u017e\u0161\u00ed zp\u016fsob, jak si koupit publicitu v ka\u017ed\u00e9m z\u00e1vod\u011b.    <\/p>\n<p>Rozsah je rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se n\u00e1kladov\u00e9 struktury, nikoli rozhodnut\u00ed o velikosti testu, a pokud se v tomto ohledu na za\u010d\u00e1tku zm\u00fdl\u00edte, znamen\u00e1 to, \u017ee p\u0159eplat\u00edte za to, \u017ee se zav\u00e1\u017eete k men\u0161\u00edmu objemu. Je tak\u00e9 snadn\u00e9 si to spl\u00e9st s p\u0159\u00edbuznou, ale samostatnou ot\u00e1zkou: na kolik sez\u00f3n se zavazujete. To je doba trv\u00e1n\u00ed smlouvy a rozhoduje se o n\u00ed jinak. Tento \u010dl\u00e1nek se zab\u00fdv\u00e1 v\u00fdhradn\u011b rozsahem: kolik z jedn\u00e9 sez\u00f3ny va\u0161e pen\u00edze pokryj\u00ed, a \u0159e\u0161\u00ed t\u0159i v\u011bci: co ka\u017ed\u00fd rozsah skute\u010dn\u011b zahrnuje, jak\u00e9 jsou n\u00e1klady na jedno kolo a kter\u00fd z nich odpov\u00edd\u00e1 kter\u00e9mu c\u00edli. Pokud spr\u00e1vn\u011b nastav\u00edte rozsah, zbytek vyjedn\u00e1v\u00e1n\u00ed u\u017e p\u016fjde s\u00e1m; pokud se spletete, \u017e\u00e1dn\u00e1 sleva na dobu trv\u00e1n\u00ed smlouvy nezachr\u00e1n\u00ed n\u00e1vratnost.    <\/p>\n<h2>Pro\u010d je sponzorov\u00e1n\u00ed jednoho z\u00e1vodu MotoGP dra\u017e\u0161\u00ed ne\u017e sponzorov\u00e1n\u00ed cel\u00e9 sez\u00f3ny?<\/h2>\n<p>Proto\u017ee u kr\u00e1tkodob\u00e9ho z\u00e1vazku se plat\u00ed pln\u00e1 tr\u017en\u00ed sazba nebo vy\u0161\u0161\u00ed, zat\u00edmco u cel\u00e9 sez\u00f3ny se poskytuje sleva za jistotu p\u0159\u00edjm\u016f. T\u00fdmy oce\u0148uj\u00ed p\u0159edv\u00eddatelnost. Zna\u010dka, kter\u00e1 zaru\u010duje p\u0159\u00edjmy za celou sez\u00f3nu, m\u00e1 pro t\u00fdm v\u011bt\u0161\u00ed hodnotu ne\u017e ta, kter\u00e1 si zakoup\u00ed pouze jeden v\u00edkend, a proto t\u00fdm odm\u011b\u0148uje kupce cel\u00e9 sez\u00f3ny ni\u017e\u0161\u00ed sazbou za kolo a kupci jednoho z\u00e1vodu \u00fa\u010dtuje p\u0159\u00edplatek.  <\/p>\n<p>Podle na\u0161ich zku\u0161enost\u00ed se tato p\u0159ir\u00e1\u017eka za jednotliv\u00fd z\u00e1vod pohybuje zhruba o 15\u201330 % za kolo nad srovnatelnou sazbou za celou sez\u00f3nu. Kdy\u017e si to spo\u010d\u00edt\u00e1te, je to zcela jasn\u00e9. Zna\u010dka, kter\u00e1 zaplat\u00ed 300 000 \u20ac za jeden Grand Prix, zaplat\u00ed 300 000 \u20ac za jedno kolo. Zna\u010dka, kter\u00e1 zaplat\u00ed 1,5 milionu \u20ac za celou sez\u00f3nu o 22 kolech, zaplat\u00ed m\u00e9n\u011b ne\u017e 70 000 \u20ac za jedno kolo. Sponzor jednoho z\u00e1vodu zaplat\u00ed za jeden v\u00edkend v\u00edce ne\u017e \u010dty\u0159ikr\u00e1t tolik za flexibilitu, kterou mu poskytuje men\u0161\u00ed z\u00e1vazek.    <\/p>\n<p>Existuje je\u0161t\u011b jeden d\u016fvod, pro\u010d jsou kr\u00e1tkodob\u00e9 smlouvy dra\u017e\u0161\u00ed. T\u00fdm, kter\u00fd sestavuje rozpo\u010det na celou sez\u00f3nu, chce, aby se jeho kapacity prodaly v\u010das a podle pl\u00e1nu; zna\u010dka, kter\u00e1 m\u00e1 z\u00e1jem pouze o jeden v\u00edkend, v\u0161ak t\u00fdm nut\u00ed, aby tento term\u00edn po zbytek roku dr\u017eel voln\u00fd nebo ho znovu prod\u00e1val. T\u00fdm tuto nep\u0159\u00edjemnost prom\u00edt\u00e1 do ceny. Kupuj\u00edc\u00ed, kter\u00fd si zakoup\u00ed celou sez\u00f3nu, tento probl\u00e9m eliminuje, a d\u00edky tomu zaplat\u00ed m\u00e9n\u011b.   <\/p>\n<p>Tento z\u00e1v\u011br p\u0159in\u00e1\u0161\u00ed nov\u00fd pohled na celkovou strategii \u201eza\u010d\u00edt v mal\u00e9m\u201c: jeden z\u00e1vod nen\u00ed levn\u00fd test. Jedn\u00e1 se o c\u00edlenou marketingovou akci s pr\u00e9miovou cenou. To m\u016f\u017ee b\u00fdt p\u0159esn\u011b ta spr\u00e1vn\u00e1 volba, ale pouze v p\u0159\u00edpad\u011b, \u017ee c\u00edlem je c\u00edlenost, nikoli \u00faspora. Zna\u010dky, kter\u00e9 na tom trat\u00ed, jsou ty, kter\u00e9 si zakoup\u00ed jeden z\u00e1vod v domn\u011bn\u00ed, \u017ee \u0161et\u0159\u00ed, a pak zjist\u00ed, \u017ee zaplatily pr\u00e9miovou cenu za zlomek zapamatovatelnosti.   <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\">Pr\u016fvodce sponzoringem MotoGP 2026: co to je, jak to funguje a pro\u010d je to d\u016fle\u017eit\u00e9<\/a><\/h3><p><\/div>\n<h2>Kolik stoj\u00ed sponzorov\u00e1n\u00ed jednoho z\u00e1vodu MotoGP?<\/h2>\n<p>Bal\u00ed\u010dek pro jeden z\u00e1vod zahrnuje p\u0159\u00edtomnost b\u011bhem jednoho v\u00edkendu a cena z\u00e1vis\u00ed na tom, zda budete pojmenov\u00e1vat z\u00e1vod, nebo budete jezdit na motocyklu t\u00fdmu. Z\u00edsk\u00e1te jedno kolo s logem t\u00fdmu na motocyklu a v kombin\u00e9ze, jedno kolo v VIP z\u00f3n\u011b a jeden vys\u00edlac\u00ed blok. V r\u00e1mci tohoto bal\u00ed\u010dku existuj\u00ed dv\u011b mo\u017enosti. Smlouva o pojmenov\u00e1n\u00ed z\u00e1vodu, kdy se n\u00e1zev sponzora stane n\u00e1zvem akce, se obvykle pohybuje v rozmez\u00ed 300 000\u2013600 000+ EUR. Smlouva s t\u00fdmem na jeden z\u00e1vod, kdy je va\u0161e logo na motocyklu pouze jeden v\u00edkend, za\u010d\u00edn\u00e1 na ni\u017e\u0161\u00ed \u010d\u00e1stce.    <\/p>\n<p>Tuto \u010d\u00e1stku ovliv\u0148uje n\u011bkolik faktor\u016f. Z\u00e1vod s velk\u00fdm \u017eiv\u00fdm publikem a vysokou sledovanost\u00ed stoj\u00ed v\u00edce ne\u017e z\u00e1vod na men\u0161\u00edm trhu. V\u00edkend, kdy dom\u00e1c\u00ed favorit bojuje o mistrovsk\u00fd titul, p\u0159itahuje v\u00edce div\u00e1k\u016f a znamen\u00e1 vy\u0161\u0161\u00ed cenu. Na v\u00fdslednou \u010d\u00e1stku m\u00e1 vliv velikost a um\u00edst\u011bn\u00ed loga, to, zda je v cen\u011b zahrnuto poho\u0161t\u011bn\u00ed, a tak\u00e9 to, jak dlouho p\u0159edem si m\u00edsto rezervujete. Proto se m\u00e1lokdy setk\u00e1te s jedinou zve\u0159ejn\u011bnou \u201ecenou za jeden z\u00e1vod\u201c: stejn\u00fd v\u00edkend m\u016f\u017ee dv\u011b zna\u010dky st\u00e1t velmi odli\u0161n\u00e9 \u010d\u00e1stky v z\u00e1vislosti na tom, co si zakoup\u00ed a kdy.    <\/p>\n<p>Nejsiln\u011bj\u0161\u00edm argumentem pro zam\u011b\u0159en\u00ed na jednu z\u00e1vodn\u00ed s\u00e9rii je geografick\u00e9 zac\u00edlen\u00ed. Pokud je va\u0161\u00edm trhem Spojen\u00e9 st\u00e1ty, Red Bull Grand Prix Spojen\u00fdch st\u00e1t\u016f v Austinu um\u00edst\u00ed va\u0161i zna\u010dku p\u0159esn\u011b tam, kde se nach\u00e1zej\u00ed va\u0161i z\u00e1kazn\u00edci. Mugello pln\u00ed stejnou roli pro It\u00e1lii, Le Mans pro Francii. Zakoup\u00edte si kolo, kter\u00e9 odpov\u00edd\u00e1 va\u0161emu trhu, a t\u011bch 21, kter\u00e1 tomu neodpov\u00eddaj\u00ed, vynech\u00e1te. Pro zna\u010dku, jej\u00ed\u017e z\u00e1kazn\u00edci, distributo\u0159i nebo maloobchodn\u00ed s\u00ed\u0165 se nach\u00e1zej\u00ed v jedn\u00e9 zemi, je pr\u00e1v\u011b tato p\u0159esnost t\u00edm hlavn\u00edm smyslem: neplat\u00edte za glob\u00e1ln\u00ed dosah, kter\u00fd nem\u016f\u017eete zpen\u011b\u017eit.    <\/p>\n<p>Za zm\u00ednku stoj\u00ed tak\u00e9 to, co v\u00e1m jeden z\u00e1vod nep\u0159inese. Jeden v\u00edkend zviditeln\u011bn\u00ed buduje pov\u011bdom\u00ed, nikoli zapamatovatelnost. Poskytne v\u00e1m to p\u0159\u00edle\u017eitost k aktivaci v r\u00e1mci zahajovac\u00ed akce, dne pro hosty nebo n\u00e1razov\u00e9 vlny obsahu, ale va\u0161e logo se t\u00edm stejn\u00e9mu fanou\u0161kovi nezobraz\u00ed dostate\u010dn\u011b \u010dasto na to, aby se mu vrylo do pam\u011bti. Jednor\u00e1zov\u00e1 prezentace je jako reflektor, ne jako rytmick\u00fd buben. Vyu\u017eijte ji, kdy\u017e m\u00e1te co konkr\u00e9tn\u00edho sd\u011blit na konkr\u00e9tn\u00edm trhu v konkr\u00e9tn\u00edm \u010dase.    <\/p>\n<p>Nejvhodn\u011bj\u0161\u00ed pro: uveden\u00ed produkt\u016f na trh, vstup na nov\u00e9 geografick\u00e9 trhy a zna\u010dky, kter\u00e9 si cht\u011bj\u00ed MotoGP nejprve prov\u011b\u0159it, ne\u017e se zav\u00e1\u017e\u00ed k dal\u0161\u00edmu spolupr\u00e1ci. Tyto cenov\u00e9 rozp\u011bt\u00ed se m\u011bn\u00ed v z\u00e1vislosti na kalend\u00e1\u0159i a konkr\u00e9tn\u00edm objektu, proto berte zde uveden\u00e9 \u00fadaje pouze jako v\u00fdchoz\u00ed r\u00e1mec. N\u00e1\u0161 <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-costs\/\">pr\u016fvodce n\u00e1klady na sponzorstv\u00ed v MotoGP<\/a> podrobn\u011b rozeb\u00edr\u00e1 ka\u017edou \u00farove\u0148.  <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/kdo-je-nejlepsich-10-jezdcu-v-motogp\/\">10 nejlep\u0161\u00edch jezdc\u016f MotoGP v roce 2026: po\u0159ad\u00ed, statistiky a hodnota sponzoringu<\/a><\/h3><p><\/div>\n<h2>Je mo\u017en\u00e9 sponzorovat MotoGP jen po \u010d\u00e1st sez\u00f3ny?<\/h2>\n<p>Ano, \u201e\u010d\u00e1ste\u010dn\u00fd rozsah sez\u00f3ny\u201c znamen\u00e1 v\u00fdb\u011br skupiny z\u00e1vod\u016f, obvykle 3\u201310, podle geografick\u00e9 nebo strategick\u00e9 priority. Z hlediska n\u00e1klad\u016f i dosahu se tento rozsah nach\u00e1z\u00ed n\u011bkde mezi jedin\u00fdm z\u00e1vodem a celou sez\u00f3nou a pr\u00e1v\u011b tento rozsah v\u011bt\u0161ina zna\u010dek, kter\u00e9 se do toho pou\u0161t\u011bj\u00ed poprv\u00e9, podce\u0148uje. <\/p>\n<p>Co t\u00edm z\u00edsk\u00e1te oproti \u00fa\u010dasti na jedin\u00e9m z\u00e1vod\u011b: \u0159adu p\u0159\u00edle\u017eitost\u00ed k nav\u00e1z\u00e1n\u00ed kontakt\u016f v r\u00e1mci pohostinn\u00fdch program\u016f v pr\u016fb\u011bhu cel\u00e9ho roku, vztah s t\u00fdmem, kter\u00fd se skute\u010dn\u011b stihne vybudovat, a selektivn\u00ed pr\u00e1va na \u00fa\u010dast v kalend\u00e1\u0159i, d\u00edky nim\u017e se objev\u00edte na trz\u00edch, kter\u00e9 jsou pro v\u00e1s d\u016fle\u017eit\u00e9. M\u00edsto jednoho v\u00edkendu v jedn\u00e9 zemi z\u00edsk\u00e1te c\u00edlenou region\u00e1ln\u00ed p\u0159\u00edtomnost nap\u0159\u00edklad v evropsk\u00fdch kolech nebo na z\u00e1vodech v z\u00e1mo\u0159\u00ed, kter\u00e9 se konaj\u00ed na va\u0161ich r\u016fstov\u00fdch trz\u00edch. <\/p>\n<p>Hlavn\u00edm l\u00e1kadlem je pr\u00e1v\u011b flexibilita. Mo\u017enost zakoupit si reklamn\u00ed prostor na \u010d\u00e1st sez\u00f3ny vyhovuje zna\u010dk\u00e1m s jasn\u011b definovan\u00fdmi region\u00e1ln\u00edmi c\u00edli i zna\u010dk\u00e1m, jejich\u017e rozpo\u010dtov\u00fd cyklus se neshoduje s kalend\u00e1\u0159n\u00edm obdob\u00edm od ledna do listopadu. Zna\u010dka, jej\u00ed\u017e fisk\u00e1ln\u00ed rok za\u010d\u00edn\u00e1 v \u010dervenci, se nem\u016f\u017ee v\u017edy v lednu zav\u00e1zat k uzav\u0159en\u00ed smlouvy na cel\u00fd kalend\u00e1\u0159n\u00ed rok; blok reklam v druh\u00e9 polovin\u011b sez\u00f3ny l\u00e9pe odpov\u00edd\u00e1 finan\u010dn\u00edm prost\u0159edk\u016fm, kter\u00e9 m\u00e1 skute\u010dn\u011b k dispozici.  <\/p>\n<p>Konkr\u00e9tn\u00edm p\u0159\u00edkladem z roku 2026 je <a href=\"https:\/\/www.motogp.com\/en\/news\/2026\/05\/29\/aprilia-racing-and-monster-energy-sign-a-multi-year-sponsorship-agreement\/1070549\" target=\"_blank\" rel=\"nofollow noopener\">partnerstv\u00ed spole\u010dnosti Monster Energy s t\u00fdmem Aprilia Racing<\/a>, kter\u00e9 bylo ozn\u00e1meno b\u011bhem Velk\u00e9 ceny It\u00e1lie v kv\u011btnu 2026: Spole\u010dnost Monster se stala hlavn\u00edm sponzorem od z\u00e1vodu v Mugellu v polovin\u011b sez\u00f3ny, p\u0159i\u010dem\u017e se jednalo o \u00fa\u010dast na \u010d\u00e1st sez\u00f3ny, kter\u00e1 se n\u00e1sledn\u011b v roce 2027 roz\u0161\u00ed\u0159\u00ed na pln\u00e9 tituln\u00ed sponzorstv\u00ed. To ukazuje hned dv\u011b v\u011bci: \u017ee zna\u010dka m\u016f\u017ee vstoupit do MotoGP v pr\u016fb\u011bhu sez\u00f3ny, m\u00edsto aby \u010dekala na tu n\u00e1sleduj\u00edc\u00ed, a \u017ee rozsah a na\u010dasov\u00e1n\u00ed lze p\u0159izp\u016fsobit tomu, kdy je zna\u010dka skute\u010dn\u011b p\u0159ipravena k tomuto kroku, nikoli tomu, co vyhovuje kalend\u00e1\u0159i. <\/p>\n<p>Pr\u00e1v\u011b v r\u00e1mci \u010d\u00e1ste\u010dn\u00e9 sez\u00f3ny se tak\u00e9 za\u010d\u00edn\u00e1 prohlubovat vztah s t\u00fdmem. P\u011bt a\u017e deset spole\u010dn\u00fdch v\u00edkend\u016f d\u00e1v\u00e1 ob\u011bma stran\u00e1m \u010das zjistit, jak spolu spolupracovat, kter\u00e9 propaga\u010dn\u00ed akce maj\u00ed \u00fasp\u011bch, kte\u0159\u00ed host\u00e9 z pohostinsk\u00fdch program\u016f se stanou z\u00e1kazn\u00edky a kter\u00e9 trhy reaguj\u00ed zp\u016fsobem, jak\u00e9ho by jeden jedin\u00fd v\u00edkend nikdy nedok\u00e1zal dos\u00e1hnout. N\u00e1klady na jedno kolo se pohybuj\u00ed pod \u00farovn\u00ed n\u00e1klad\u016f na jeden z\u00e1vod a nad \u00farovn\u00ed n\u00e1klad\u016f na celou sez\u00f3nu. Nejvhodn\u011bj\u0161\u00ed pro: zna\u010dky s vymezen\u00fdmi region\u00e1ln\u00edmi trhy, zna\u010dky, kter\u00e9 si akci nejprve testuj\u00ed p\u0159ed pln\u00fdm z\u00e1vazkem, a zna\u010dky, jejich\u017e rozpo\u010dtov\u00fd cyklus se neshoduje s cel\u00fdm kalend\u00e1\u0159em.   <\/p>\n<h2>Co vlastn\u011b zahrnuje sponzorstv\u00ed v cel\u00e9 sez\u00f3n\u011b MotoGP a vyplat\u00ed se to?<\/h2>\n<p>Bal\u00ed\u010dek na celou sez\u00f3nu zahrnuje v\u0161ech 22 z\u00e1vod\u016f, nep\u0159etr\u017eitou prezentaci loga, kompletn\u00ed kalend\u00e1\u0159 pohostinn\u00fdch akc\u00ed a nejhlub\u0161\u00ed integraci p\u0159i nejni\u017e\u0161\u00edch n\u00e1kladech na jeden z\u00e1vod ze v\u0161ech t\u0159\u00ed variant. V roce 2026 bude kalend\u00e1\u0159 zahrnovat <a href=\"https:\/\/www.motogp.com\/en\/calendar\/2026\" target=\"_blank\" rel=\"nofollow noopener\">22 velk\u00fdch cen na p\u011bti kontinentech a v 18 zem\u00edch<\/a>, p\u0159i\u010dem\u017e sez\u00f3na za\u010dne v Thajsku a skon\u010d\u00ed ve Valencii. Bal\u00ed\u010dek pro celou sez\u00f3nu znamen\u00e1, \u017ee va\u0161e zna\u010dka bude p\u0159\u00edtomna na ka\u017ed\u00e9m z t\u011bchto z\u00e1vod\u016f.  <\/p>\n<p>Pro\u010d je cena za jedno kolo ni\u017e\u0161\u00ed? Op\u011bt jde o slevu za jistotu v\u00fdnos\u016f: poskytnete t\u00fdmu p\u0159edv\u00eddateln\u00fd p\u0159\u00edjem za celou sez\u00f3nu a t\u00fdm stanov\u00ed cenu za ka\u017ed\u00e9 kolo n\u00ed\u017ee, ne\u017e kolik zaplat\u00ed kupuj\u00edc\u00ed kr\u00e1tkodob\u00e9ho bal\u00ed\u010dku. V absolutn\u00edm vyj\u00e1d\u0159en\u00ed se zavazujete k vy\u0161\u0161\u00ed \u010d\u00e1stce, ale za jednotku expozice zaplat\u00edte m\u00e9n\u011b.  <\/p>\n<p>Argument t\u00fdkaj\u00edc\u00ed se kumulativn\u00edho \u00fa\u010dinku je skute\u010dn\u00fdm d\u016fvodem pro celosez\u00f3nn\u00ed sponzorstv\u00ed. Vn\u00edm\u00e1n\u00ed zna\u010dky se buduje prost\u0159ednictv\u00edm opakovan\u00e9ho vystaven\u00ed. Fanou\u0161ek, kter\u00fd uvid\u00ed va\u0161e logo b\u011bhem jednoho z\u00e1vodu, si ho sotva zapamatuje; fanou\u0161ek, kter\u00fd ho vid\u00ed b\u011bhem 22 z\u00e1vod\u016f, si s n\u00edm vytvo\u0159\u00ed spojen\u00ed. Zna\u010dky s p\u0159\u00edtomnost\u00ed v jedin\u00e9m z\u00e1vod\u011b si zajist\u00ed kr\u00e1tkodob\u00fd n\u00e1r\u016fst pov\u011bdom\u00ed; zna\u010dky s p\u0159\u00edtomnost\u00ed po celou sez\u00f3nu si zajist\u00ed trvalou vzpom\u00ednku. Asociace, kter\u00e1 nakonec vede k konverzi, se buduje opakov\u00e1n\u00edm, a p\u0159\u00edtomnost pouze v jedin\u00e9m z\u00e1vod\u011b to ze sv\u00e9 podstaty nem\u016f\u017ee zajistit.    <\/p>\n<p>P\u0159em\u00fd\u0161lejte o tom tak, jak o frekvenci uva\u017euj\u00ed reklamn\u00ed tv\u016frci. Billboard, kter\u00fd na d\u00e1lnici uvid\u00edte jen jednou, je pouh\u00fdm \u0161umem; ten sam\u00fd billboard, kter\u00fd vid\u00edte p\u0159i ka\u017ed\u00e9 cest\u011b do pr\u00e1ce, se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed krajiny a nakonec i sou\u010d\u00e1st\u00ed rozhodovac\u00edho procesu. MotoGP funguje stejn\u00fdm zp\u016fsobem v pr\u016fb\u011bhu cel\u00e9 sez\u00f3ny. Fanou\u0161ek, kter\u00fd sleduje ka\u017ed\u00e9 kolo, za\u010dne vn\u00edmat va\u0161e logo jako sou\u010d\u00e1st tohoto sportu a zna\u010dka, kter\u00e1 k tomuto sportu pat\u0159\u00ed, si p\u016fj\u010duje jeho d\u016fv\u011bryhodnost. Tento p\u0159enos d\u016fv\u011bry je mechanismem, kter\u00fd si sponzorstv\u00ed jednoho z\u00e1vodu nem\u016f\u017ee koupit, bez ohledu na to, jak hlasit\u00fd ten jeden v\u00edkend je. To je tak\u00e9 d\u016fvod, pro\u010d sponzo\u0159i cel\u00e9 sez\u00f3ny mohou realizovat skute\u010dn\u00e9 kampan\u011b, p\u0159\u00edb\u011bh trvaj\u00edc\u00ed celou sez\u00f3nu, s\u00e9rii obsahu, v\u011brnostn\u00ed programy, zat\u00edmco sponzo\u0159i jednotliv\u00fdch z\u00e1vod\u016f jsou omezeni na jedin\u00fd okam\u017eik.     <\/p>\n<p>Pak je tu hloubka B2B: 22 p\u0159\u00edle\u017eitost\u00ed v r\u00e1mci pohostinnosti ro\u010dn\u011b oproti jedn\u00e9 \u010di p\u011bti. Pokud vyu\u017e\u00edv\u00e1te pohostinnost v r\u00e1mci MotoGP jako <a href=\"https:\/\/rtrsports.com\/en\/blog\/the-abc-of-motogp-hospitality\/\">n\u00e1stroj pro rozv\u00edjen\u00ed obchodn\u00edch vztah\u016f<\/a>, cel\u00e1 sez\u00f3na v\u00e1m poskytuje celoro\u010dn\u00ed prostor pro hostov\u00e1n\u00ed klient\u016f, z\u00e1bavu distributor\u016f a setk\u00e1v\u00e1n\u00ed s partnery v r\u00e1mci st\u00e1l\u00e9ho prodejn\u00edho prost\u0159ed\u00ed, nikoli jen v r\u00e1mci jednor\u00e1zov\u00e9 akce. Jedna jedin\u00e1 dohoda uzav\u0159en\u00e1 v boxu nebo ve <a href=\"https:\/\/rtrsports.com\/cs\/motogp-hospitality\/\">VIP Village<\/a> se m\u016f\u017ee vyplatit z hlediska budov\u00e1n\u00ed vztah\u016f, pokud ji rozlo\u017e\u00edte na cel\u00fd kalend\u00e1\u0159n\u00ed rok; jeden v\u00edkend to m\u00e1lokdy dok\u00e1\u017ee.  <\/p>\n<p>Partnerstv\u00ed na celou sez\u00f3nu tak\u00e9 zahrnuje nej\u0161ir\u0161\u00ed integra\u010dn\u00ed a aktiva\u010dn\u00ed pr\u00e1va \u2013 svobodu vytv\u00e1\u0159et kampan\u011b, obsah a z\u00e1\u017eitky kolem dan\u00e9 zna\u010dky, nikoli pouze se na n\u00ed objevovat. Cenov\u00e9 rozp\u011bt\u00ed se pohybuje od p\u0159ibli\u017en\u011b 75 000 \u20ac za partnerstv\u00ed na celou sez\u00f3nu a\u017e po 5\u201315 milion\u016f \u20ac za tituln\u00ed sponzorstv\u00ed tov\u00e1rn\u00edho t\u00fdmu (odhady trhu RTR). Jedn\u00e1 se o \u0161irok\u00e9 rozp\u011bt\u00ed, proto\u017ee pojem \u201ecel\u00e1 sez\u00f3na\u201c zahrnuje v\u0161e od mal\u00e9ho loga na satelitn\u00edm motocyklu a\u017e po hlavn\u00ed sponzorsk\u00e9 um\u00edst\u011bn\u00ed u tov\u00e1rn\u00edho t\u00fdmu. Nejvhodn\u011bj\u0161\u00ed pro: trvalou glob\u00e1ln\u00ed viditelnost a B2B zna\u010dky, kter\u00e9 vyu\u017e\u00edvaj\u00ed pohostinnost jako motor prodeje.   <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/calendar-motogp-2026\/\">Kalend\u00e1\u0159 MotoGP 2026: Kompletn\u00ed rozpis, term\u00edny z\u00e1vod\u016f a okruhy<\/a><\/h3><p><\/div>\n<h2>Kter\u00fd model dalekohledu pro MotoGP odpov\u00edd\u00e1 va\u0161emu rozpo\u010dtu a \u00fa\u010delu?<\/h2>\n<p>Tuto tabulku \u010dt\u011bte zleva doprava: nejlevn\u011bj\u0161\u00ed zp\u016fsob vstupu je z\u00e1rove\u0148 nejdra\u017e\u0161\u00ed zp\u016fsob n\u00e1kupu jednotliv\u00fdch kol.<\/p>\n<table>\n<thead>\n<tr>\n<th><b>Rozsah<\/b><\/th>\n<th><b>Po\u010d\u00e1te\u010dn\u00ed n\u00e1klady<\/b><\/th>\n<th><b>N\u00e1klady na kolo<\/b><\/th>\n<th><b>Nejlep\u0161\u00ed c\u00edl<\/b><\/th>\n<th><b>\u00darove\u0148 zapojen\u00ed<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Jednotliv\u00fd z\u00e1vod<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Nejni\u017e\u0161\u00ed absolutn\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nejvy\u0161\u0161\u00ed hodnota za kolo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zah\u00e1jen\u00ed \/ region\u00e1ln\u00ed test \/ okam\u017eik akce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jeden v\u00edkend<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>\u010c\u00e1ste\u010dn\u00e1 sez\u00f3na<\/b><\/td>\n<td><span style=\"font-weight: 400;\">St\u0159ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">St\u0159edn\u00ed za kolo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Region\u00e1ln\u00ed zam\u011b\u0159en\u00ed \/ flexibilita \/ vstup v polovin\u011b sez\u00f3ny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u201310 kol<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Cel\u00e1 sez\u00f3na<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Nejvy\u0161\u0161\u00ed absolutn\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nejni\u017e\u0161\u00ed hodnota na kolo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Trval\u00fd dosah \/ B2B pipeline \/ rostouc\u00ed viditelnost<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22 kol<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Tento vzorec se opakuje. Zvolte variantu \u201ejedna z\u00e1vodn\u00ed sez\u00f3na\u201c, pokud se chcete soust\u0159edit na konkr\u00e9tn\u00ed okam\u017eik na trhu, a po\u010d\u00edtejte s t\u00edm, \u017ee za ka\u017ed\u00e9 kolo zaplat\u00edte vy\u0161\u0161\u00ed cenu. Zvolte variantu \u201e\u010d\u00e1st sez\u00f3ny\u201c, pokud m\u00e1te region\u00e1ln\u00ed priority nebo rozpo\u010dtov\u00fd cyklus, kter\u00fd se neshoduje s kalend\u00e1\u0159em. Zvolte variantu \u201ecel\u00e1 sez\u00f3na\u201c, pokud je va\u0161\u00edm c\u00edlem trval\u00e1 zapamatovatelnost nebo B2B program v oblasti pohostinstv\u00ed a chcete dos\u00e1hnout nejni\u017e\u0161\u00edch n\u00e1klad\u016f na jednotku expozice.   <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Jste p\u0159ipraveni zah\u00e1jit proces sponzorstv\u00ed?<\/strong><br \/>Sd\u011blte n\u00e1m sv\u016fj c\u00edl a \u010dasov\u00fd harmonogram a my v\u00e1s provedeme cel\u00fdm procesem od prvn\u00edho briefu a\u017e po podeps\u00e1n\u00ed smlouvy.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chcete se st\u00e1t sponzorem?<\/a><br \/><\/div>\n<h2>Jak\u00fd dosah ve skute\u010dnosti vyu\u017e\u00edvaj\u00ed nejv\u011bt\u0161\u00ed sponzo\u0159i MotoGP a co to vypov\u00edd\u00e1 o va\u0161\u00ed zna\u010dce?<\/h2>\n<p>T\u00e9m\u011b\u0159 v\u0161ichni nejv\u011bt\u0161\u00ed sponzo\u0159i se anga\u017euj\u00ed po celou sez\u00f3nu, proto\u017ee jejich c\u00edlem je budovat dlouhodobou pov\u011bdomost, nikoli jen jednor\u00e1zov\u00fd moment. Spole\u010dnost Lenovo spolupracuje s Ducati po celou sez\u00f3nu ji\u017e od roku 2018; pr\u00e1v\u011b tato nep\u0159etr\u017eit\u00e1 p\u0159\u00edtomnost j\u00ed umo\u017enila v pr\u016fb\u011bhu let vybudovat si pov\u011bst technologick\u00e9ho l\u00eddra. Sponzo\u0159i na \u00farovni mistrovstv\u00ed, jako jsou DHL, Tissot a Qatar Airways, p\u016fsob\u00ed v r\u00e1mci cel\u00e9 s\u00e9rie, v ka\u017ed\u00e9m kole a po celou sez\u00f3nu. Jejich volba rozsahu sponzorstv\u00ed odr\u00e1\u017e\u00ed jejich c\u00edl: trvalou, opakovanou a pro danou kategorii charakteristickou viditelnost.   <\/p>\n<p>Pou\u010den\u00edm pro men\u0161\u00ed zna\u010dky nen\u00ed \u201enapodobovat giganty\u201c. Jde o to, \u017ee rozsah by m\u011bl vych\u00e1zet z c\u00edle, a ti, kdo utr\u00e1cej\u00ed nejv\u00edce, se rozhodli pro celosez\u00f3nn\u00ed kampa\u0148, proto\u017ee jejich c\u00edl vy\u017eadoval kumulativn\u00ed efekt. Jejich rozpo\u010dty jim umo\u017e\u0148uj\u00ed pokr\u00fdt cel\u00fd kalend\u00e1\u0159, ale tento p\u0159\u00edstup lze aplikovat p\u0159i jak\u00e9mkoli rozpo\u010dtu: p\u0159izp\u016fsobte rozsah kampan\u011b dan\u00e9mu \u00fakolu. Region\u00e1ln\u00ed uveden\u00ed na trh nevy\u017eaduje 22 kampan\u00ed. B2B pipeline zalo\u017een\u00e1 na pohostinnosti se ned\u00e1 vybudovat za jeden v\u00edkend.    <\/p>\n<p>Pokud je va\u0161\u00edm c\u00edlem uveden\u00ed na trh nebo osloven\u00ed konkr\u00e9tn\u00edho segmentu, m\u016f\u017ee b\u00fdt n\u00e1kup reklamy na jeden z\u00e1vod rozumn\u011bj\u0161\u00ed volbou, a to i p\u0159es vy\u0161\u0161\u00ed cenu za kolo, kterou plat\u00edte za c\u00edlen\u00e9 zam\u011b\u0159en\u00ed \u2013 a takov\u00e1 volba je zcela opr\u00e1vn\u011bn\u00e1. Pokud je va\u0161\u00edm c\u00edlem trval\u00e1 zapamatovatelnost nebo celoro\u010dn\u00ed program pro hosty, je efektivn\u011bj\u0161\u00ed volbou celosez\u00f3nn\u00ed bal\u00ed\u010dek d\u00edky ni\u017e\u0161\u00edm n\u00e1klad\u016fm na kolo a kumulativn\u00ed expozici. Jedinou skute\u010dnou chybou je nesoulad: n\u00e1kup v rozsahu jednoho z\u00e1vodu s nad\u011bj\u00ed na kumulativn\u00ed zapamatovatelnost, kterou p\u0159in\u00e1\u0161\u00ed pouze cel\u00e1 sez\u00f3na, nebo n\u00e1kup cel\u00e9 sez\u00f3ny, kdy\u017e by k dosa\u017een\u00ed skute\u010dn\u00e9ho c\u00edle sta\u010dil jedin\u00fd dob\u0159e zorganizovan\u00fd v\u00edkend. Nejste si jisti, jak\u00fd rozsah va\u0161eho p\u016fsoben\u00ed v\u00e1\u0161 c\u00edl vy\u017eaduje? <a href=\"https:\/\/rtrsports.com\/cs\/kontakty-rtr-sport-marketing\/\">Domluvte si strategickou konzultaci<\/a> a my jej porovn\u00e1me s podobn\u00fdmi nab\u00eddkami v r\u00e1mci cel\u00e9 z\u00e1vodn\u00ed s\u00e9rie.   <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Pro\u010d si glob\u00e1ln\u00ed zna\u010dky vyb\u00edraj\u00ed RTR Sports<\/strong><br \/>V\u00edce ne\u017e 30 let zku\u0161enost\u00ed se sponzorstv\u00edm v MotoGP, kter\u00e9 vyu\u017e\u00edv\u00e1me ve v\u00e1\u0161 prosp\u011bch \u2013 nikoli ve prosp\u011bch majitele.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d si vybrat RTR Sports<\/a><br \/><\/div>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Can a brand start with one MotoGP race and expand later?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAno, a mnoz\u00ed to tak d\u011blaj\u00ed. Jedin\u00fd z\u00e1vod je legitimn\u00edm v\u00fdchoz\u00edm bodem, jak p\u0159ed roz\u0161\u00ed\u0159en\u00edm projektu otestovat vhodnost pro dan\u00e9 publikum a z\u00edskat podporu uvnit\u0159 firmy. Jedin\u00e1 v\u00fdhrada: po\u010d\u00edtejte s pr\u00e9mi\u00ed za jednotliv\u00e1 kola a neo\u010dek\u00e1vejte, \u017ee jeden v\u00edkend vybuduje takovou zn\u00e1most, jakou p\u0159in\u00e1\u0161\u00ed cel\u00e1 sez\u00f3na. Berte to jako test, ne jako slevu. Nejchyt\u0159ej\u0161\u00ed nov\u00e1\u010dci strukturovaj\u00ed smlouvu na jeden z\u00e1vod s mo\u017enost\u00ed roz\u0161\u00ed\u0159en\u00ed za p\u0159edem dohodnutou sazbu, \u010d\u00edm\u017e vyu\u017eij\u00ed flexibilitu testu, ani\u017e by v p\u0159\u00edpad\u011b roz\u0161\u00ed\u0159en\u00ed museli znovu platit pr\u00e9mii platnou na voln\u00e9m trhu. Tato mo\u017enost mus\u00ed b\u00fdt zakotvena ji\u017e p\u0159i podpisu smlouvy.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Do all MotoGP teams offer single-race and part-season deals to brands?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNe v\u017edy. N\u011bkter\u00e9 t\u00fdmy up\u0159ednost\u0148uj\u00ed z\u00e1vazky na celou sez\u00f3nu a voln\u00e1 m\u00edsta pro jednotliv\u00e9 z\u00e1vody \u010di \u010d\u00e1st sez\u00f3ny uvol\u0148uj\u00ed pouze u konkr\u00e9tn\u00edch kol nebo za konkr\u00e9tn\u00ed cenov\u00e9 podm\u00ednky. T\u00fdm, kter\u00fd ji\u017e prodal v\u0161echny sv\u00e9 sez\u00f3nn\u00ed kapacity, nem\u00e1 d\u016fvod uvol\u0148ovat jeden v\u00edkend za n\u00edzkou cenu; t\u00fdm, kter\u00fd m\u00e1 voln\u00e1 m\u00edsta k obsazen\u00ed, je mnohem flexibiln\u011bj\u0161\u00ed. Dostupnost se m\u011bn\u00ed rok od roku a t\u00fdm od t\u00fdmu, a pr\u00e1v\u011b v tom spo\u010d\u00edv\u00e1 v\u00fdznam nez\u00e1visl\u00e9 <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzorsk\u00e9 agentury pro MotoGP<\/a>, kter\u00e1 m\u00e1 p\u0159ehled o cel\u00e9 startovn\u00ed ro\u0161t\u011b \u2013 v\u00ed, kdo m\u00e1 voln\u00e1 m\u00edsta a kdo ne, je\u0161t\u011b ne\u017e za\u010dnete vyjedn\u00e1vat.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>What happens to a brand&#039;s sponsorship if its contracted race gets cancelled?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPr\u00e1v\u011b proto je smlouva tak d\u016fle\u017eit\u00e1. Z\u00e1vody se skute\u010dn\u011b odkl\u00e1daj\u00ed nebo p\u0159esouvaj\u00ed \u2013 nap\u0159\u00edklad Velk\u00e1 cena Kataru 2026 byla p\u0159esunuta z dubna na listopad. Dob\u0159e strukturovan\u00e1 smlouva obsahuje ustanoven\u00ed pro p\u0159\u00edpad zru\u0161en\u00ed, odlo\u017een\u00ed nebo kolize s nov\u00fdm term\u00ednem: n\u00e1hradn\u00ed z\u00e1vod, kredit nebo mechanismus vr\u00e1cen\u00ed pen\u011bz. Bez t\u011bchto ustanoven\u00ed je sponzor jednoho z\u00e1vodu velmi zraniteln\u00fd, pokud jeho jedin\u00fd v\u00edkend odpadne nebo p\u0159ipadne na term\u00edn, kter\u00fd nem\u016f\u017ee vyu\u017e\u00edt. Jedn\u00e1 se o klauzuli, o kter\u00e9 je t\u0159eba jednat p\u0159i podpisu smlouvy, nikoli a\u017e pot\u00e9.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Can a brand choose which rounds to include in a part-season MotoGP deal?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nObvykle ano, v ur\u010dit\u00fdch mez\u00edch. Rozsah \u010d\u00e1ste\u010dn\u00e9 sez\u00f3ny se odv\u00edj\u00ed od v\u00fdb\u011bru z\u00e1vod\u016f podle priority jednotliv\u00fdch trh\u016f, ale nej\u017e\u00e1dan\u011bj\u0161\u00ed z\u00e1vody mohou b\u00fdt ji\u017e p\u0159edem vyprod\u00e1ny nebo mohou m\u00edt vy\u0161\u0161\u00ed cenu. Zna\u010dka, kter\u00e1 chce pouze nejv\u00fdznamn\u011bj\u0161\u00ed evropsk\u00e9 z\u00e1vody, zaplat\u00ed jinak ne\u017e ta, kter\u00e1 si vybere kombinaci, kter\u00e1 t\u00fdmu pom\u016f\u017ee zaplnit m\u00e9n\u011b nav\u0161t\u011bvovan\u00e9 v\u00edkendy. Flexibilita skute\u010dn\u011b existuje, ale konkr\u00e9tn\u00ed kalend\u00e1\u0159, kter\u00fd chcete, je t\u0159eba vyjednat, nikoli p\u0159edpokl\u00e1dat, a \u010d\u00edm cenn\u011bj\u0161\u00ed z\u00e1vody po\u017eadujete, t\u00edm v\u00edce bude bal\u00ed\u010dek st\u00e1t.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Zna\u010dky, kter\u00e9 vstupuj\u00ed do MotoGP, t\u00e9m\u011b\u0159 v\u017edy vych\u00e1zej\u00ed ze stejn\u00e9ho p\u0159edpokladu: jeden z\u00e1vod je levn\u00fd zp\u016fsob, jak si to vyzkou\u0161et. Zn\u00ed to samoz\u0159ejm\u011b logicky. Koupit si jeden z\u00e1vod, zjistit, jestli to funguje, a pokud ano, pozd\u011bji to roz\u0161\u00ed\u0159it. Probl\u00e9m je v tom, \u017ee v\u00fdpo\u010det n\u00e1klad\u016f na jeden z\u00e1vod jde p\u0159\u00edmo proti tomuto instinktu. Jedin\u00fd Grand [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":346094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-346248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sta\u010d\u00ed jeden z\u00e1vod MotoGP, nebo je t\u0159eba absolvovat celou sez\u00f3nu?<\/title>\n<meta name=\"description\" content=\"Jeden z\u00e1vod MotoGP vyjde na jedno kolo dra\u017e\u0161\u00ed ne\u017e smlouva na celou sez\u00f3nu. Porovnejte si n\u00e1klady, rozsah slu\u017eeb a komer\u010dn\u00ed v\u00fdnosy u jednotliv\u00fdch z\u00e1vod\u016f, \u010d\u00e1ste\u010dn\u00fdch sez\u00f3n a cel\u00fdch sez\u00f3n a pot\u00e9 si vyberte variantu, kter\u00e1 nejl\u00e9pe odpov\u00edd\u00e1 va\u0161emu rozpo\u010dtu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/staci-jeden-zavod-motogp-nebo-je-treba-cela-sezona-naklady-rozsah-a-co-vse-v-jednotlivych-baliccich-ziskate\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sta\u010d\u00ed jeden z\u00e1vod MotoGP, nebo je t\u0159eba cel\u00e1 sez\u00f3na? N\u00e1klady, rozsah a co v\u0161e v jednotliv\u00fdch bal\u00ed\u010dc\u00edch z\u00edsk\u00e1te\" \/>\n<meta property=\"og:description\" content=\"Jeden z\u00e1vod MotoGP vyjde na jedno kolo dra\u017e\u0161\u00ed ne\u017e smlouva na celou sez\u00f3nu. Porovnejte si n\u00e1klady, rozsah slu\u017eeb a komer\u010dn\u00ed v\u00fdnosy u jednotliv\u00fdch z\u00e1vod\u016f, \u010d\u00e1ste\u010dn\u00fdch sez\u00f3n a cel\u00fdch sez\u00f3n a pot\u00e9 si vyberte variantu, kter\u00e1 nejl\u00e9pe odpov\u00edd\u00e1 va\u0161emu rozpo\u010dtu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/staci-jeden-zavod-motogp-nebo-je-treba-cela-sezona-naklady-rozsah-a-co-vse-v-jednotlivych-baliccich-ziskate\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/MotoGP_1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/staci-jeden-zavod-motogp-nebo-je-treba-cela-sezona-naklady-rozsah-a-co-vse-v-jednotlivych-baliccich-ziskate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/staci-jeden-zavod-motogp-nebo-je-treba-cela-sezona-naklady-rozsah-a-co-vse-v-jednotlivych-baliccich-ziskate\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sta\u010d\u00ed jeden z\u00e1vod MotoGP, nebo je t\u0159eba cel\u00e1 sez\u00f3na? 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