{"id":346275,"date":"2026-07-17T17:40:18","date_gmt":"2026-07-17T15:40:18","guid":{"rendered":"https:\/\/rtrsports.com\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\/"},"modified":"2026-07-17T17:40:18","modified_gmt":"2026-07-17T15:40:18","slug":"mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\/","title":{"rendered":"M\u011bla by zna\u010dka uzav\u0159\u00edt jednoro\u010dn\u00ed nebo v\u00edceletou sponzorskou smlouvu v MotoGP?"},"content":{"rendered":"<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ve zkratce: Term ozna\u010duje po\u010det kol, kter\u00e9 v t\u00e9to sez\u00f3n\u011b odehrajete:<br \/><\/strong><\/p><ul><li><strong>Ro\u010dn\u00ed smlouvy<\/strong>: nab\u00edzej\u00ed maxim\u00e1ln\u00ed flexibilitu, ale jsou dra\u017e\u0161\u00ed na jednu sez\u00f3nu<\/li><li><strong>V\u00edcelet\u00e9 smlouvy<\/strong>: nab\u00edzej\u00ed slevu za sez\u00f3nu v\u00fdm\u011bnou za jistotu p\u0159\u00edjm\u016f pro t\u00fdm<\/li><li><strong>Technick\u00fd reset v roce 2027 p\u0159in\u00e1\u0161\u00ed t\u0159et\u00ed prom\u011bnnou<\/strong>: zna\u010dky, kter\u00e9 v roce 2026 uzav\u0159ou v\u00edcelet\u00e9 smlouvy, si zajist\u00ed ceny platn\u00e9 p\u0159ed resetem a budou moci novou \u00e9ru vyu\u017e\u00edvat od prvn\u00edho dne<\/li><\/ul><p>Tento pojem navazuje na p\u0159ipravenost k aktivaci, toleranci rizika a na\u010dasov\u00e1n\u00ed. Tato p\u0159\u00edru\u010dka se zab\u00fdv\u00e1 v\u0161emi t\u0159emi aspekty a abstraktn\u00ed argumentaci \u201epro\u010d jsou dlouhodob\u00e9 obchody v\u00fdhodn\u011bj\u0161\u00ed\u201c p\u0159enech\u00e1v\u00e1 <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-plc-in-sponsorship\/\">p\u0159\u00edru\u010dce v\u011bnovan\u00e9 d\u00e9lce sponzorstv\u00ed<\/a>. <\/p><\/div><p><\/div>\n<p>V\u011bt\u0161ina zna\u010dek se automaticky rozhoduje pro jednoro\u010dn\u00ed smlouvu v MotoGP, proto\u017ee se to jev\u00ed jako bezpe\u010dn\u011bj\u0161\u00ed \u2013 a samo o sob\u011b tomu tak skute\u010dn\u011b je. Nezavazujete se k ni\u010demu nad r\u00e1mec jedn\u00e9 sez\u00f3ny, nech\u00e1v\u00e1te si otev\u0159en\u00e9 mo\u017enosti a v noci sp\u00edte klidn\u011b. Tento instinkt v\u0161ak s sebou nese t\u0159i skryt\u00e9 n\u00e1klady. Jednolet\u00e1 smlouva je na jednu sez\u00f3nu dra\u017e\u0161\u00ed ne\u017e vyjednan\u00fd v\u00edcelet\u00fd z\u00e1vazek. P\u0159in\u00e1\u0161\u00ed men\u0161\u00ed kumulativn\u00ed hodnotu, proto\u017ee pov\u011bdom\u00ed o zna\u010dce se buduje nap\u0159\u00ed\u010d sez\u00f3nami. A konkr\u00e9tn\u011b v roce 2026 p\u0159ich\u00e1z\u00ed o cenov\u00e9 okno, kter\u00e9 se uzav\u0159e je\u0161t\u011b p\u0159ed za\u010d\u00e1tkem sez\u00f3ny 2027. Tento \u010dl\u00e1nek nen\u00ed obecnou \u00favahou na t\u00e9ma \u201ejak dlouho by m\u011bla smlouva trvat\u201c \u2013 to ji\u017e bylo probr\u00e1no jinde. \u0158e\u0161\u00ed jedin\u00e9 rozhodnut\u00ed, kter\u00e9mu se \u017e\u00e1dn\u00fd jin\u00fd pr\u016fvodce nev\u011bnuje: jak strukturovat dobu trv\u00e1n\u00ed a na\u010dasov\u00e1n\u00ed s ohledem na technick\u00fd reset v roce 2027. D\u00e9lka trv\u00e1n\u00ed smlouvy versus reset, zaji\u0161t\u011bn\u00ed sazeb p\u0159ed resetem, stanoven\u00ed opc\u00ed na p\u0159eru\u0161en\u00ed a prodlou\u017een\u00ed smlouvy a na\u010dasov\u00e1n\u00ed podpisu.        <\/p>\n<h2>Sta\u010d\u00ed jednoro\u010dn\u00ed sponzorstv\u00ed v MotoGP k tomu, aby se investice vyplatila?<\/h2>\n<p>Zku\u0161enosti ukazuj\u00ed, \u017ee sponzo\u0159i zaznamen\u00e1vaj\u00ed nejlep\u0161\u00ed v\u00fdsledky a\u017e od t\u0159et\u00edho roku. Je to d\u00e1no t\u00edm, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\">jak sponzorstv\u00ed v MotoGP p\u016fsob\u00ed<\/a> na na\u0161e my\u0161len\u00ed a chov\u00e1n\u00ed. <\/p>\n<p>N\u00e1vratnost investic lze dos\u00e1hnout ji\u017e za jeden rok, av\u0161ak pouze v p\u0159\u00edpad\u011b, \u017ee je aktivace sou\u010d\u00e1st\u00ed dohody od prvn\u00edho dne. Cel\u00e1 sez\u00f3na v\u00e1m nab\u00edz\u00ed 22 p\u0159\u00edle\u017eitost\u00ed k aktivaci: to sta\u010d\u00ed na to, abyste zjistili, co funguje, ale nesta\u010d\u00ed to na to, abyste tento efekt zn\u00e1sobili. Pov\u011bdom\u00ed o zna\u010dce se buduje opakovan\u00fdm vystaven\u00edm v pr\u016fb\u011bhu jednotliv\u00fdch sez\u00f3n a jeden rok v\u00e1m poskytne pouze jedno kolo tohoto cyklu.  <\/p>\n<p>Zde je up\u0159\u00edmn\u00fd trend, kter\u00fd pozorujeme: v\u011bt\u0161ina sponzor\u016f s jednoro\u010dn\u00ed smlouvou nedosahuje o\u010dek\u00e1van\u00fdch v\u00fdsledk\u016f a p\u0159\u00ed\u010dinou t\u00e9m\u011b\u0159 nikdy nen\u00ed samotn\u00e1 platforma. Jde o to, \u017ee aktivace byla po podpisu smlouvy pova\u017eov\u00e1na za pouhou dodate\u010dnou z\u00e1le\u017eitost \u2013 logo se um\u00edstilo na kolo a kolem n\u011bj se nic dal\u0161\u00edho nevytvo\u0159ilo. D\u00e9lka smlouvy nedostate\u010dnou aktivaci nevy\u0159e\u0161\u00ed. Naopak ji je\u0161t\u011b zhor\u0161uje. Zna\u010dka, kter\u00e1 podep\u00ed\u0161e smlouvu na jeden rok bez pl\u00e1nu aktivace, promarn\u00ed jeden rok; zna\u010dka, kter\u00e1 podep\u00ed\u0161e smlouvu na t\u0159i roky stejn\u00fdm zp\u016fsobem, promarn\u00ed t\u0159i roky.    <\/p>\n<p>Skute\u010dn\u00e1 ot\u00e1zka tedy vyvst\u00e1v\u00e1 je\u0161t\u011b p\u0159ed samotnou debatou o d\u00e9lce smlouvy. Zna\u010dka, kter\u00e1 nen\u00ed p\u0159ipravena na 22 kol, nen\u00ed p\u0159ipravena ani na v\u00edceletou smlouvu na celou sez\u00f3nu. Nejprve si ov\u011b\u0159te p\u0159ipravenost: je k dispozici rozpo\u010det na aktivaci nad r\u00e1mec poplatku za pr\u00e1va, existuje intern\u00ed vlastn\u00edk, je p\u0159ipraven pl\u00e1n obsahu a pohostinnosti? Pokud je odpov\u011b\u010f ne, d\u00e9lka trv\u00e1n\u00ed smlouvy zat\u00edm nen\u00ed va\u0161\u00edm probl\u00e9mem.   <\/p>\n<p>Zjednodu\u0161en\u011b \u0159e\u010deno, poplatek za pr\u00e1va v\u00e1m zaji\u0161\u0165uje pr\u00e1vo b\u00fdt vid\u011bn; aktivace pak prom\u011bn\u00ed pouh\u00e9 vid\u011bn\u00ed v zapamatov\u00e1n\u00ed si zna\u010dky a nakonec i v n\u00e1kup. Zna\u010dka, kter\u00e1 investuje do prvn\u00edho, ale zanedb\u00e1v\u00e1 druh\u00e9, je jako by si koupila billboard a zapomn\u011bla na n\u011bj n\u011bco napsat. D\u00e9lka smlouvy pouze ur\u010duje, jak dlouho ten pr\u00e1zdn\u00fd billboard z\u016fstane viset.  <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/calendar-motogp-2026\/\">Kalend\u00e1\u0159 MotoGP 2026: Kompletn\u00ed rozpis, term\u00edny z\u00e1vod\u016f a okruhy<\/a><\/h3><p><\/div>\n<h2>Nab\u00edzej\u00ed t\u00fdmy MotoGP slevu v p\u0159\u00edpad\u011b v\u00edcelet\u00fdch sponzorsk\u00fdch smluv?<\/h2>\n<p>Ano, t\u00fdmy stanovuj\u00ed ceny s ohledem na jistotu p\u0159\u00edjm\u016f, tak\u017ee u v\u00edcelet\u00e9ho z\u00e1vazku je sazba za sez\u00f3nu ni\u017e\u0161\u00ed ne\u017e u odpov\u00eddaj\u00edc\u00ed jednoro\u010dn\u00ed smlouvy. Kdy\u017e zna\u010dka zaru\u010d\u00ed p\u0159\u00edjmy na t\u0159i roky, t\u00fdm z\u00edsk\u00e1 finan\u010dn\u00ed p\u0159edv\u00eddatelnost, co\u017e se odr\u00e1\u017e\u00ed v ni\u017e\u0161\u00ed sazb\u011b. Podle na\u0161ich zku\u0161enost\u00ed je u smlouvy na jednu sez\u00f3nu sazba o 15\u201330 % vy\u0161\u0161\u00ed ne\u017e u ekvivalentn\u00ed v\u00edcelet\u00e9 smlouvy.  <\/p>\n<p>V roce 2026 se k prvn\u00ed slev\u011b p\u0159ipo\u010d\u00edt\u00e1 druh\u00e1. Zna\u010dky, kter\u00e9 nyn\u00ed podep\u00ed\u0161\u00ed v\u00edceletou smlouvu, si zajist\u00ed ceny platn\u00e9 p\u0159ed resetem v aktu\u00e1ln\u00ed v\u00fd\u0161i, a to je\u0161t\u011b p\u0159edt\u00edm, ne\u017e dojde v roce 2027 k technick\u00e9mu a koncesn\u00edmu resetu, kter\u00fd by mohl p\u0159in\u00e9st nov\u00e9 ceny na trhu. Kupuj\u00edc\u00ed s v\u00edceletou smlouvou tak vyhr\u00e1v\u00e1 dvakr\u00e1t: jednou d\u00edky jistot\u011b p\u0159\u00edjm\u016f (z pohledu t\u00fdmu) a podruh\u00e9 d\u00edky na\u010dasov\u00e1n\u00ed na trhu (z pohledu zna\u010dky). Jedno je struktur\u00e1ln\u00ed, druh\u00e9 p\u0159edstavuje p\u0159\u00edle\u017eitost, kter\u00e1 se brzy uzav\u0159e.   <\/p>\n<p>Dv\u011b v\u011bci, kter\u00e9 stoj\u00ed za to jasn\u011b zd\u016fraznit. Za prv\u00e9, sleva se nikdy nenab\u00edz\u00ed z vlastn\u00ed iniciativy, t\u00fdmy neza\u010d\u00ednaj\u00ed s nejlep\u0161\u00ed nab\u00eddkou a sazba pro v\u00edce let se vyjedn\u00e1v\u00e1, nikoli zve\u0159ej\u0148uje. Za druh\u00e9, abychom v\u011bd\u011bli, co je \u201edobr\u00e1\u201c nab\u00eddka, mus\u00edme zn\u00e1t ceny, za jak\u00e9 se uzav\u00edraj\u00ed srovnateln\u00e9 smlouvy v r\u00e1mci cel\u00e9 s\u00edt\u011b. To je jedin\u00e1 a nejz\u0159eteln\u011bj\u0161\u00ed v\u00fdhoda <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-hlavni-znacky-v-roce-2026-prechazeji-z-jednoletych-na-trilete-sponzorske-smlouvy-v-motoristickem-sportu\/\">nez\u00e1visl\u00e9 agentury, kter\u00e1 sou\u010dasn\u011b spravuje v\u00edce mand\u00e1t\u016f<\/a>: vid\u00edme tr\u017en\u00ed sazby, tak\u017ee v\u00edme, kdy je prvn\u00ed nab\u00eddka t\u00fdmu nadhodnocen\u00e1.   <\/p>\n<h2>Jak\u00e1 rizika s sebou nese v\u00edcelet\u00e9 sponzorstv\u00ed v MotoGP a jak se proti nim zna\u010dky chr\u00e1n\u00ed?<\/h2>\n<p>U v\u00edcelet\u00e9 smlouvy existuj\u00ed t\u0159i re\u00e1ln\u00e1 rizika a pro ka\u017ed\u00e9 z nich existuje konkr\u00e9tn\u00ed ustanoven\u00ed, kter\u00e9 je zm\u00edr\u0148uje. V\u00edcelet\u00e1 smlouva nen\u00ed ze sv\u00e9 podstaty rizikov\u011bj\u0161\u00ed ne\u017e jednoro\u010dn\u00ed, je rizikov\u011bj\u0161\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee je smlouva sestavena nedbale. Uve\u010fte riziko, uve\u010fte opat\u0159en\u00ed k jeho zm\u00edrn\u011bn\u00ed.  <\/p>\n<p><strong>Riziko 1<\/strong>: V\u00fdm\u011bna jezdce. T\u00fdm v pr\u016fb\u011bhu platnosti smlouvy podep\u00ed\u0161e smlouvu s jin\u00fdm jezdcem a tv\u00e1\u0159, s n\u00ed\u017e byla va\u0161e zna\u010dka spojov\u00e1na, zmiz\u00ed. Opat\u0159en\u00ed ke sn\u00ed\u017een\u00ed rizika: klauzule o konkr\u00e9tn\u00edm jezdci, kter\u00e1 v\u00e1m d\u00e1v\u00e1 pr\u00e1vo na <a href=\"https:\/\/rtrsports.com\/cs\/obnovit-znovu-sjednat-nebo-zmenit-jak-se-rozhodnout-kdy-skonci-vas-sponzorsky-cyklus-v-motoristickem-sportu\/\">nov\u00e9 vyjedn\u00e1n\u00ed podm\u00ednek nebo odstoupen\u00ed od smlouvy<\/a> v p\u0159\u00edpad\u011b odchodu konkr\u00e9tn\u00edho jezdce.  <\/p>\n<p><strong>Riziko 2<\/strong>: propad v\u00fdkonnosti t\u00fdmu. T\u00fdm se propadne na konec startovn\u00edho ro\u0161tu a motocykl\u016fm na konci startovn\u00edho ro\u0161tu je v\u011bnov\u00e1no mnohem m\u00e9n\u011b vys\u00edlac\u00edho \u010dasu. Opat\u0159en\u00ed ke zm\u00edrn\u011bn\u00ed rizika: z\u00e1ruka minim\u00e1ln\u00ed d\u00e9lky vys\u00edl\u00e1n\u00ed nebo prahov\u00e1 hodnota bod\u016f, kter\u00e1 uprav\u00ed podm\u00ednky, pokud v\u00fdsledky klesnou pod dohodnutou hranici.  <\/p>\n<p><strong>Riziko 3<\/strong>: zm\u011bna intern\u00ed strategie zna\u010dky. Dojde ke zm\u011bn\u011b va\u0161ich vlastn\u00edch c\u00edl\u016f \u2013 nov\u00e9 veden\u00ed, nov\u00e9 trhy, zm\u011bna sm\u011bru. Opat\u0159en\u00ed ke sn\u00ed\u017een\u00ed rizika: strukturovan\u00e1 v\u00fdpov\u011bdn\u00ed dolo\u017eka, obvykle na konci prvn\u00edho roku, kter\u00e1 v\u00e1m umo\u017en\u00ed hladce odstoupit od v\u00edcelet\u00e9 smlouvy v p\u0159\u00edpad\u011b zm\u011bny va\u0161\u00ed strategie.  <\/p>\n<p>\u017d\u00e1dn\u00e1 z t\u011bchto klauzul\u00ed nen\u00ed standardn\u00ed. Jsou p\u0159edm\u011btem vyjedn\u00e1v\u00e1n\u00ed a smlouva podepsan\u00e1 bez nich vystavuje zna\u010dku riziku po celou dobu trv\u00e1n\u00ed smlouvy. Pr\u00e1v\u011b zde se prol\u00edn\u00e1 struktura trv\u00e1n\u00ed smlouvy <a href=\"https:\/\/rtrsports.com\/en\/blog\/first-contact-sports-sponsorship-contract-14-steps\/\">se strukturou smluvn\u00edch podm\u00ednek<\/a> \u2013 ochrann\u00e1 opat\u0159en\u00ed jsou zakotvena v p\u00edsemn\u00e9 smlouv\u011b a ta se sepisuje p\u0159ed podpisem, nikoli a\u017e po n\u011bm.  <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/kdo-je-nejlepsich-10-jezdcu-v-motogp\/\">10 nejlep\u0161\u00edch jezdc\u016f MotoGP v roce 2026: po\u0159ad\u00ed, statistiky a hodnota sponzoringu<\/a><\/h3><p><\/div>\n<h2>M\u016f\u017ee si zna\u010dka vyjednat mo\u017enost prodlou\u017een\u00ed smlouvy, m\u00edsto aby se p\u0159edem zav\u00e1zala na n\u011bkolik let?<\/h2>\n<p>Ano, a pro zna\u010dku, kter\u00e1 do MotoGP vstupuje poprv\u00e9, je mo\u017enost prodlou\u017een\u00ed smlouvy \u010dasto nejv\u00fdhodn\u011bj\u0161\u00ed strukturou smluvn\u00edch podm\u00ednek ze v\u0161ech. Podep\u00ed\u0161ete jednoro\u010dn\u00ed smlouvu, ale se smluvn\u00edm pr\u00e1vem prvn\u00edho odm\u00edtnut\u00ed nebo p\u0159edem dohodnutou opc\u00ed na prodlou\u017een\u00ed za pevnou sazbu pro druh\u00fd a t\u0159et\u00ed rok. Z\u00edsk\u00e1te tak v\u011bt\u0161inu v\u00edcelet\u00e9 slevy a z\u00e1rove\u0148 si zachov\u00e1te flexibilitu ukon\u010den\u00ed, jakou nab\u00edz\u00ed kr\u00e1tkodob\u00e1 smlouva.  <\/p>\n<p>\u017div\u00fdm p\u0159\u00edkladem je spolupr\u00e1ce mezi spole\u010dnostmi <a href=\"https:\/\/www.motogp.com\/en\/news\/2026\/05\/29\/aprilia-racing-and-monster-energy-sign-a-multi-year-sponsorship-agreement\/1070549\" target=\"_blank\" rel=\"nofollow noopener\">Monster Energy a Aprilia Racing<\/a>. Jak bylo ozn\u00e1meno na Velk\u00e9 cen\u011b It\u00e1lie v kv\u011btnu 2026, spole\u010dnost Monster nastoupila jako hlavn\u00ed sponzor od z\u00e1vodu v Mugellu v polovin\u011b sez\u00f3ny, p\u0159i\u010dem\u017e dohoda po\u010d\u00edt\u00e1 s postupn\u00fdm roz\u0161\u00ed\u0159en\u00edm jej\u00ed role a\u017e na pozici hlavn\u00edho titul\u00e1rn\u00edho sponzora v roce 2027. To je model s mo\u017enost\u00ed prodlou\u017een\u00ed v praxi: vstup s jasn\u011b definovan\u00fdm z\u00e1vazkem, p\u0159i\u010dem\u017e cesta k roz\u0161\u00ed\u0159en\u00ed je ji\u017e zakotvena ve smlouv\u011b a, co je d\u016fle\u017eit\u00e9, je strukturov\u00e1na tak, aby k pos\u00edlen\u00ed do\u0161lo p\u0159esn\u011b v okam\u017eiku, kdy nastane reset v roce 2027.  <\/p>\n<p>Obchodn\u00ed logika je jasn\u00e1. Zna\u010dka, kter\u00e1 vstupuje na trh poprv\u00e9, z\u00edsk\u00e1 v\u00edceletou sazbu, ani\u017e by nesla pln\u00e9 v\u00edcelet\u00e9 riziko. Kl\u00ed\u010dov\u00e1 v\u00fdhrada: tuto opci je nutn\u00e9 vyjednat ji\u017e p\u0159i podpisu smlouvy. Nelze ji dodate\u010dn\u011b p\u0159ipojit a\u017e po zah\u00e1jen\u00ed platnosti smlouvy \u2013 v tu chv\u00edli ji\u017e nem\u00e1te \u017e\u00e1dnou vyjedn\u00e1vac\u00ed s\u00edlu a t\u00fdm nem\u00e1 d\u016fvod ji poskytnout. Zahrnut\u00ed t\u00e9to opce do smlouvy je\u0161t\u011b p\u0159ed podpisem je p\u0159esn\u011b tou struktur\u00e1ln\u00ed prac\u00ed, kter\u00e1 rozhoduje o tom, zda v\u00e1s druh\u00fd rok bude st\u00e1t sazbu s fixac\u00ed, nebo sazbu na voln\u00e9m trhu.    <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><h3 class=\"h6\"><a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-costs\/\">N\u00e1klady na sponzoring MotoGP: Kolik stoj\u00ed sponzoring MotoGP v roce 2026?<\/a><\/h3><p><\/div>\n<h2>Na jak dlouho se zavazuj\u00ed nejv\u011bt\u0161\u00ed sponzo\u0159i MotoGP a co to vypov\u00edd\u00e1 o va\u0161\u00ed zna\u010dce?<\/h2>\n<p>Nejv\u011bt\u0161\u00ed sponzo\u0159i MotoGP uzav\u00edraj\u00ed dlouhodob\u00e9 smlouvy a tento trend je konzistentn\u00ed: zna\u010dky, kter\u00e9 dosahuj\u00ed n\u00e1vratnosti investic, sv\u00e9 partnerstv\u00ed prodlu\u017euj\u00ed, zat\u00edmco zna\u010dky, kter\u00e9 po jednom roce odstupuj\u00ed, t\u00e9m\u011b\u0159 v\u017edy podfinancovaly sv\u00e9 aktivity, nikoli \u017ee by platforma selhala. Pod\u00edvejte se na skute\u010dn\u00e9 \u010dasov\u00e9 struktury. <\/p>\n<p>Lenovo a Ducati: technologick\u00fd partner od roku 2018, hlavn\u00ed sponzor od roku 2021 \u2013 v\u00edce ne\u017e p\u011bt let postupn\u011b se prohlubuj\u00edc\u00ed spolupr\u00e1ce, kter\u00e1 buduje p\u0159\u00edb\u011bh o technologick\u00e9m prvenstv\u00ed, jak\u00fd by \u017e\u00e1dn\u00e1 zna\u010dka p\u016fsob\u00edc\u00ed pouze jednu sez\u00f3nu nedok\u00e1zala napodobit. <a href=\"https:\/\/www.ktm.com\/en-int\/racing\/racing-news\/ktm-and-red-bull-keep-the-fast-wheels-rolling-on-their-motogp--s.html\" target=\"_blank\" rel=\"nofollow noopener\">Red Bull a KTM<\/a>: v\u00edcelet\u00fd z\u00e1vazek zahrnuj\u00edc\u00ed tov\u00e1rn\u00ed i satelitn\u00ed t\u00fdmy, dopln\u011bn\u00fd titulem z Grand Prix a programem pro mlad\u00e9 talenty. Monster Energy a Aprilia: vstup v polovin\u011b sez\u00f3ny 2026, kter\u00fd je koncipov\u00e1n tak, aby od roku 2027 vedl k zisku titulu, s mo\u017enost\u00ed prodlou\u017een\u00ed smlouvy a jako u\u010debnicov\u00fd p\u0159\u00edklad strukturov\u00e1n\u00ed smlouvy s ohledem na nov\u00fd za\u010d\u00e1tek. <\/p>\n<p>Hlavn\u00ed my\u0161lenkou nen\u00ed, \u017ee \u201eka\u017ed\u00fd by m\u011bl podepsat smlouvu na p\u011bt let\u201c. Jde o to, \u017ee pr\u00e1v\u011b ty zna\u010dky, kter\u00e9 MotoGP vn\u00edmaj\u00ed jako v\u00edceletou platformu, dok\u00e1\u017eou vyt\u011b\u017eit technologii, v\u00fdkon a B2B p\u0159\u00edb\u011bhy, jejich\u017e budov\u00e1n\u00ed trv\u00e1 cel\u00e9 sez\u00f3ny. Zna\u010dky, kter\u00e9 odejdou po jednom roce, tak obvykle u\u010dinily kv\u016fli nedostate\u010dn\u00e9 aktivaci, nikoli kv\u016fli tomu, \u017ee by chyb\u011blo publikum. D\u00e9lka smlouvy umoc\u0148uje jak\u00fdkoli pl\u00e1n, kter\u00fd do n\u00ed vlo\u017e\u00edte.   <\/p>\n<h2>M\u011bla by zna\u010dka, kter\u00e1 vstupuje do MotoGP poprv\u00e9, podepsat smlouvu na jeden rok, nebo se zav\u00e1zat na del\u0161\u00ed obdob\u00ed?<\/h2>\n<p>Pokud je\u0161t\u011b nejste p\u0159ipraveni na aktivaci, podepi\u0161te nejprve smlouvu na jeden rok; pokud jste p\u0159ipraveni a chcete si zajistit ceny platn\u00e9 do roku 2027, uzav\u0159ete v\u00edceletou smlouvu. Pr\u00e1v\u011b toto rozhodnut\u00ed mus\u00ed prvn\u00ed kupuj\u00edc\u00ed ve skute\u010dnosti u\u010dinit, a proto zde uv\u00e1d\u00edme jasn\u00fd p\u0159ehled mo\u017enost\u00ed. <\/p>\n<p><strong>Podepi\u0161te nejprve<\/strong> smlouvu <strong>na jeden rok, pokud<\/strong>: rozpo\u010det na aktivaci nad r\u00e1mec poplatku za pr\u00e1va je\u0161t\u011b nen\u00ed zaji\u0161t\u011bn, intern\u00ed zd\u016fvodn\u011bn\u00ed pro zainteresovan\u00e9 strany je\u0161t\u011b nebylo prok\u00e1z\u00e1no nebo pokud zna\u010dka pot\u0159ebuje ov\u011b\u0159it, zda je c\u00edlov\u00e1 skupina vhodn\u00e1, ne\u017e se zav\u00e1\u017ee k dal\u0161\u00edmu postupu. Jeden rok p\u0159i spr\u00e1vn\u00e9 aktivaci p\u0159edstavuje platn\u00fd d\u016fkaz proveditelnosti. <\/p>\n<p><strong>K v\u00edcelet\u00e9mu z\u00e1vazku se rozhodn\u011bte v prvn\u00ed \u0159ad\u011b v p\u0159\u00edpad\u011b, \u017ee<\/strong>: aktiva\u010dn\u00ed infrastruktura ji\u017e existuje, p\u0159edstavenstvo schv\u00e1lilo dvou- a\u017e t\u0159\u00edlet\u00fd \u010dasov\u00fd horizont a zna\u010dka si chce zajistit ceny platn\u00e9 do roku 2027 a zapojit se do resetov\u00e1n\u00ed ji\u017e od sam\u00e9ho za\u010d\u00e1tku, m\u00edsto aby se k n\u011bmu p\u0159ipojila a\u017e pozd\u011bji.<\/p>\n<p>N\u00e1\u0161 up\u0159\u00edmn\u00fd n\u00e1zor: ani jedna z mo\u017enost\u00ed nen\u00ed \u0161patn\u00e1. Spr\u00e1vn\u00e1 d\u00e9lka smlouvy z\u00e1vis\u00ed na p\u0159ipravenosti zna\u010dky k aktivaci, nikoli na preferenci t\u00fdmu ohledn\u011b dlouh\u00e9 smlouvy. Jedin\u00e1 v\u011bc, kter\u00e1 je v\u017edy \u0161patn\u00e1, je podeps\u00e1n\u00ed jak\u00e9koli smlouvy, a\u0165 u\u017e kr\u00e1tk\u00e9 nebo dlouh\u00e9, ani\u017e by byl nejprve vypracov\u00e1n pl\u00e1n aktivace. Zva\u017eujete svou prvn\u00ed smlouvu v MotoGP? <a href=\"https:\/\/rtrsports.com\/cs\/blog\/je-sponzoring-v-motoristickem-sportu-vhodny-pro-vasi-znacku-rozhodovaci-ramec-pro-rok-2026\/\">Za\u010dn\u011bte rozhovorem o p\u0159ipravenosti<\/a>, nikoli vyjedn\u00e1v\u00e1n\u00edm o cen\u011b.   <\/p>\n<h2>Pro\u010d je v roce 2027 rozhodnut\u00ed o d\u00e9lce funk\u010dn\u00edho obdob\u00ed v MotoGP nal\u00e9hav\u011bj\u0161\u00ed ne\u017e obvykle<\/h2>\n<p>Reset v roce 2027 \u010din\u00ed z d\u00e9lky funk\u010dn\u00edho obdob\u00ed ot\u00e1zku na\u010dasov\u00e1n\u00ed a op\u00edr\u00e1 se o t\u0159i argumenty: za prv\u00e9, anal\u00fdzu trhu; za druh\u00e9, ov\u011b\u0159en\u00e1 fakta.<\/p>\n<p><strong>Argument 1: Ceny p\u0159ed resetem (tr\u017en\u00ed anal\u00fdza spole\u010dnosti RTR)<\/strong>. O\u010dek\u00e1v\u00e1me, \u017ee technick\u00fd reset a reset konces\u00ed v roce 2027 p\u0159inesou nov\u00e9 tr\u017en\u00ed ceny, jeliko\u017e tato nov\u00e1 \u00e9ra p\u0159il\u00e1k\u00e1 nov\u00e9 investice a pozornost. V\u00edcelet\u00e9 smlouvy podepsan\u00e9 v roce 2026 zajist\u00ed sou\u010dasn\u00e9 sazby je\u0161t\u011b p\u0159ed t\u00edmto resetem. Vn\u00edm\u00e1me to jako n\u00e1\u0161 odhad v\u00fdvoje trhu, nikoli jako zaru\u010den\u00fd v\u00fdsledek, ale logika n\u00e1kupu p\u0159ed resetem je d\u016fvodem, pro\u010d je toto \u010dasov\u00e9 okno d\u016fle\u017eit\u00e9.   <\/p>\n<p><strong>Argument 2: Obnoven\u00ed konces\u00ed (ov\u011b\u0159eno)<\/strong>. Podle pravidel pro rok 2027 za\u010d\u00ednaj\u00ed v\u0161ichni v\u00fdrobci sez\u00f3nu v kategorii B, p\u0159i\u010dem\u017e v polovin\u011b roku 2027 dojde k p\u0159ehodnocen\u00ed za\u0159azen\u00ed na z\u00e1klad\u011b v\u00fdkonnosti. Zna\u010dka, kter\u00e1 ji\u017e p\u0159ed t\u00edmto resetem m\u00e1 nav\u00e1zanou spolupr\u00e1ci s t\u00fdmem, m\u00e1 n\u00e1skok p\u0159ed zna\u010dkou, kter\u00e1 bude od 1. \u010dtvrtlet\u00ed 2027 vyjedn\u00e1vat \u201ez nuly\u201c, kdy\u017e se v\u0161ichni najednou budou p\u0159e\u0159azovat do nov\u00fdch pozic.  <\/p>\n<p><strong>Argument 3: Zam\u011b\u0159en\u00ed na udr\u017eitelnost (ov\u011b\u0159eno)<\/strong>. Od roku 2027 <a href=\"https:\/\/www.motogp.com\/en\/news\/2024\/05\/06\/bienvenidos-al-futuro-de-motogp-nuevas-motos-en-2027\/497238\" target=\"_blank\" rel=\"nofollow noopener\">bude MotoGP jezdit na 100 % udr\u017eiteln\u00e9m palivu<\/a>, co\u017e p\u0159edstavuje n\u00e1r\u016fst oproti minim\u00e1ln\u00edmu pod\u00edlu 40 %, kter\u00fd se pou\u017e\u00edv\u00e1 od roku 2024 spolu s motory o objemu 850 ccm a zru\u0161en\u00edm za\u0159\u00edzen\u00ed pro nastaven\u00ed v\u00fd\u0161ky podvozku. Zna\u010dka, kter\u00e1 vstoup\u00ed na z\u00e1klad\u011b v\u00edcelet\u00e9 smlouvy z roku 2026, bude v ot\u00e1zce udr\u017eitelnosti ud\u00e1vat t\u00f3n ji\u017e od prvn\u00edho z\u00e1vodu nov\u00e9 \u00e9ry, nam\u00edsto toho, aby se k n\u00ed p\u0159ipojila pozd\u011bji jako jeden z mnoha hlas\u016f. Technick\u00e9 podrobnosti t\u00fdkaj\u00edc\u00ed se t\u00e9to zm\u011bny najdete v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/rules-motogp-2027\/\">vysv\u011btluj\u00edc\u00edm \u010dl\u00e1nku k pravidl\u016fm MotoGP pro rok 2027<\/a>.   <\/p>\n<p>Lh\u016fta je jasn\u011b dan\u00e1: v\u00edcelet\u00e9 smlouvy, jejich\u017e platnost m\u00e1 za\u010d\u00edt v roce 2027, je t\u0159eba sjednat do 4. \u010dtvrtlet\u00ed roku 2026. \u010cas se kr\u00e1t\u00ed. <\/p>\n<p>Spole\u010dnost RTR Sports ji\u017e v\u00edce ne\u017e \u010dty\u0159i desetilet\u00ed vypracov\u00e1v\u00e1 podm\u00ednky <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzorsk\u00fdch smluv v MotoGP<\/a>, a to nap\u0159\u00ed\u010d v\u0161emi \u00farovn\u011bmi startovn\u00edho pole \u2013 od jednor\u00e1zov\u00fdch \u00fa\u010dast\u00ed na jednu sez\u00f3nu a\u017e po v\u00edcelet\u00e1 partnerstv\u00ed s tov\u00e1rn\u00edmi t\u00fdmy. Tato dlouholet\u00e1 praxe m\u00e1 p\u0159i rozhodov\u00e1n\u00ed o podm\u00ednk\u00e1ch smlouvy dva d\u016fsledky. V\u00edme, jak\u00e9 v\u00edcelet\u00e9 smlouvy se v sou\u010dasn\u00e9 dob\u011b uzav\u00edraj\u00ed nap\u0159\u00ed\u010d startovn\u00edm polem \u2013 a zn\u00e1me slevy, kter\u00e9 t\u00fdm nikdy s\u00e1m od sebe nenab\u00eddne. A do struktury smlouvy za\u010dle\u0148ujeme ochrann\u00e1 ustanoven\u00ed pro p\u0159\u00edpad ukon\u010den\u00ed, klauzule o mo\u017enosti prodlou\u017een\u00ed a ustanoven\u00ed o zm\u011bn\u011b jezdce je\u0161t\u011b p\u0159ed podpisem, nikoli a\u017e pot\u00e9. Doba trv\u00e1n\u00ed smlouvy nen\u00ed tou posledn\u00ed v\u011bc\u00ed, o kter\u00e9 se vyjedn\u00e1v\u00e1. Pr\u00e1v\u011b na n\u00ed se rozhoduje o tom, zda se poda\u0159\u00ed z\u00edskat nebo ztratit hodnotu.     <\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Jste p\u0159ipraveni zah\u00e1jit proces sponzorstv\u00ed?<\/strong><br \/>Sd\u011blte n\u00e1m sv\u016fj c\u00edl a \u010dasov\u00fd harmonogram a my v\u00e1s provedeme cel\u00fdm procesem od prvn\u00edho briefu a\u017e po podeps\u00e1n\u00ed smlouvy.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Chcete se st\u00e1t sponzorem?<\/a><br \/><\/div>\n<h2>P\u0159izp\u016fsobte rozsah sv\u00e9ho \u00fasil\u00ed dan\u00e9mu c\u00edli a za\u010dn\u011bte jednat je\u0161t\u011b p\u0159ed resetem v roce 2027<\/h2>\n<p>Doba trv\u00e1n\u00ed je strategick\u00e9 rozhodnut\u00ed, nikoli v\u00fdchoz\u00ed nastaven\u00ed. Jednolet\u00e1 smlouva nab\u00edz\u00ed flexibilitu za vy\u0161\u0161\u00ed cenu; v\u00edcelet\u00e1 smlouva p\u0159in\u00e1\u0161\u00ed slevu a kumulativn\u00ed hodnotu v\u00fdm\u011bnou za z\u00e1vazek; mo\u017enost prodlou\u017een\u00ed kombinuje v\u00fdhody obou variant. Kter\u00e1 z nich je pro v\u00e1s vhodn\u00e1, z\u00e1vis\u00ed na va\u0161\u00ed p\u0159ipravenosti k aktivaci a toleranci rizika a, co\u017e je specifick\u00e9 pro rok 2026, na cenov\u00e9m okn\u011b, kter\u00e9 se uzav\u0159e p\u0159ed za\u010d\u00e1tkem sez\u00f3ny 2027.  <\/p>\n<p>Zna\u010dky, kter\u00e9 budou v nov\u00e9 \u00e9\u0159e hr\u00e1t vedouc\u00ed roli, si ji\u017e nyn\u00ed stanovuj\u00ed podm\u00ednky sv\u00fdch smluv, dokud je\u0161t\u011b plat\u00ed sazby platn\u00e9 p\u0159ed resetem a je mo\u017en\u00e9 nav\u00e1zat vztahy s t\u00fdmy, ne\u017e se pole resetuje na \u00farove\u0148 B. Pokud se rozhodujete o d\u00e9lce smlouvy pro \u00fa\u010dast v MotoGP v roce 2027, <a href=\"https:\/\/rtrsports.com\/cs\/kontakty-rtr-sport-marketing\/\">obra\u0165te se na na\u0161eho specialistu je\u0161t\u011b p\u0159ed 4. \u010dtvrtlet\u00edm roku 2026<\/a>; term\u00edn pro vypracov\u00e1n\u00ed smlouvy je toti\u017e ji\u017e letos.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Pro\u010d si glob\u00e1ln\u00ed zna\u010dky vyb\u00edraj\u00ed RTR Sports.<\/strong><br \/>V\u00edce ne\u017e 30 let zku\u0161enost\u00ed se sponzorstv\u00edm v MotoGP, kter\u00e9 vyu\u017e\u00edv\u00e1me ve v\u00e1\u0161 prosp\u011bch \u2013 nikoli ve prosp\u011bch majitele.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/proc-si-vybrat-rtr-sport\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Pro\u010d si vybrat RTR Sports<\/a><br \/><\/div>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Can a brand exit a multi-year MotoGP sponsorship early?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPouze v p\u0159\u00edpad\u011b, \u017ee byl p\u0159i podpisu sjedn\u00e1n mechanismus pro p\u0159ed\u010dasn\u00e9 ukon\u010den\u00ed smlouvy, obvykle se jedn\u00e1 o v\u00fdpov\u011bdn\u00ed dolo\u017eku na konci prvn\u00edho roku nebo o podm\u00ednku spojenou s odchodem hr\u00e1\u010de \u010di jeho v\u00fdkonnost\u00ed. Bez takov\u00e9ho mechanismu je v\u00edcelet\u00e1 smlouva z\u00e1vazn\u00e1 po celou dobu jej\u00ed platnosti. Pr\u00e1v\u011b proto je struktura smlouvy d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e jej\u00ed celkov\u00e1 d\u00e9lka.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>How are multi-year MotoGP payments structured: annual or upfront?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nObvykle se jedn\u00e1 o ro\u010dn\u00ed platby rozlo\u017een\u00e9 do dohodnut\u00fdch spl\u00e1tek po celou dobu trv\u00e1n\u00ed smlouvy, i kdy\u017e struktura se li\u0161\u00ed podle t\u00fdmu a vyjedn\u00e1vac\u00ed pozice. N\u011bkter\u00e9 smlouvy obsahuj\u00ed eskala\u010dn\u00ed dolo\u017eky: postupn\u011b se zvy\u0161uj\u00edc\u00ed poplatek v pr\u016fb\u011bhu let, co\u017e je samo o sob\u011b p\u0159edm\u011btem vyjedn\u00e1v\u00e1n\u00ed, zejm\u00e9na pokud je c\u00edlem zajistit pevnou sazbu p\u0159ed jej\u00edm p\u0159epo\u010d\u00edt\u00e1n\u00edm.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does the 2027 MotoGP regulation reset affect sponsorship pricing?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNa\u0161e interpretace zn\u00ed \u201eano\u201c: technick\u00fd reset, kter\u00fd obnov\u00ed z\u00e1jem a investice, obvykle vede k p\u0159ecen\u011bn\u00ed trhu, a proto stoj\u00ed za zv\u00e1\u017een\u00ed uzav\u0159en\u00ed v\u00edcelet\u00e9 smlouvy v roce 2026 s c\u00edlem zajistit si sou\u010dasn\u00e9 sazby. Pova\u017eujeme to za tr\u017en\u00ed progn\u00f3zu, nikoli za jistotu, ale v\u00fdvoj nazna\u010duje, \u017ee je v\u00fdhodn\u011bj\u0161\u00ed nakupovat p\u0159ed resetem ne\u017e a\u017e po n\u011bm.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Should a brand wait until 2027 to enter MotoGP or sign now?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPro v\u011bt\u0161inu zna\u010dek je uzav\u0159en\u00ed smlouvy v roce 2026 v\u00fdhodn\u011bj\u0161\u00ed variantou: zajist\u00ed jim to ceny platn\u00e9 p\u0159ed resetem, umo\u017en\u00ed nav\u00e1zat vztahy s t\u00fdmem je\u0161t\u011b p\u0159edt\u00edm, ne\u017e v\u0161ichni v\u00fdrobci p\u0159ejdou do kategorie B, a zajist\u00ed zna\u010dce vedouc\u00ed pozici v \u00e9\u0159e udr\u017eitelnosti ji\u017e od prvn\u00edho z\u00e1vodu. \u010cek\u00e1n\u00ed by znamenalo vyjedn\u00e1vat \u201ez pozice outsidera\u201c na trhu s nov\u00fdmi cenami proti v\u0161em ostatn\u00edm, kte\u0159\u00ed budou postupovat stejn\u011b.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Does the 2027 sustainability mandate change which brands should consider MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRoz\u0161i\u0159uje to pole p\u016fsobnosti. Vzhledem k tomu, \u017ee od roku 2027 bude povinn\u00e9 pou\u017e\u00edvat 100 % udr\u017eiteln\u00e9 palivo, st\u00e1v\u00e1 se MotoGP d\u016fv\u011bryhodnou platformou pro zna\u010dky, jejich\u017e positioning je zalo\u017een na udr\u017eitelnosti \u2013 za p\u0159edpokladu, \u017ee do n\u00ed vstoup\u00ed dostate\u010dn\u011b brzy, aby si tento p\u0159\u00edb\u011bh p\u0159ivlastnily, a ne a\u017e ve chv\u00edli, kdy se z n\u011bj stane b\u011b\u017en\u00fd marketingov\u00fd argument.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina zna\u010dek se automaticky rozhoduje pro jednoro\u010dn\u00ed smlouvu v MotoGP, proto\u017ee se to jev\u00ed jako bezpe\u010dn\u011bj\u0161\u00ed \u2013 a samo o sob\u011b tomu tak skute\u010dn\u011b je. Nezavazujete se k ni\u010demu nad r\u00e1mec jedn\u00e9 sez\u00f3ny, nech\u00e1v\u00e1te si otev\u0159en\u00e9 mo\u017enosti a v noci sp\u00edte klidn\u011b. Tento instinkt v\u0161ak s sebou nese t\u0159i skryt\u00e9 n\u00e1klady. Jednolet\u00e1 smlouva je na [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":346133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-346275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M\u011bla by zna\u010dka uzav\u0159\u00edt jednoro\u010dn\u00ed nebo v\u00edceletou sponzorskou smlouvu v MotoGP?<\/title>\n<meta name=\"description\" content=\"Ro\u010dn\u00ed smlouva v MotoGP je na jednu sez\u00f3nu dra\u017e\u0161\u00ed ne\u017e v\u00edcelet\u00fd kontrakt, ale p\u0159edstavuje men\u0161\u00ed riziko. Zde najdete informace o finan\u010dn\u00edm rozd\u00edlu, struktu\u0159e slev, ochrann\u00fdch opat\u0159en\u00edch v p\u0159\u00edpad\u011b odstoupen\u00ed od smlouvy a r\u00e1mcov\u00fdch podm\u00ednk\u00e1ch, ze kter\u00fdch si m\u016f\u017eete vybrat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u011bla by zna\u010dka uzav\u0159\u00edt jednoro\u010dn\u00ed nebo v\u00edceletou sponzorskou smlouvu v MotoGP?\" \/>\n<meta property=\"og:description\" content=\"Ro\u010dn\u00ed smlouva v MotoGP je na jednu sez\u00f3nu dra\u017e\u0161\u00ed ne\u017e v\u00edcelet\u00fd kontrakt, ale p\u0159edstavuje men\u0161\u00ed riziko. Zde najdete informace o finan\u010dn\u00edm rozd\u00edlu, struktu\u0159e slev, ochrann\u00fdch opat\u0159en\u00edch v p\u0159\u00edpad\u011b odstoupen\u00ed od smlouvy a r\u00e1mcov\u00fdch podm\u00ednk\u00e1ch, ze kter\u00fdch si m\u016f\u017eete vybrat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/Motogp_2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"M\u011bla by zna\u010dka uzav\u0159\u00edt jednoro\u010dn\u00ed nebo v\u00edceletou sponzorskou smlouvu v MotoGP?\",\"datePublished\":\"2026-07-17T15:40:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/\"},\"wordCount\":3642,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Motogp_2-scaled.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/\",\"name\":\"M\u011bla by zna\u010dka uzav\u0159\u00edt jednoro\u010dn\u00ed nebo v\u00edceletou sponzorskou smlouvu v MotoGP?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/mela-by-znacka-uzavrit-jednorocni-nebo-viceletou-sponzorskou-smlouvu-v-motogp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Motogp_2-scaled.jpg\",\"datePublished\":\"2026-07-17T15:40:18+00:00\",\"description\":\"Ro\u010dn\u00ed smlouva v MotoGP je na jednu sez\u00f3nu dra\u017e\u0161\u00ed ne\u017e v\u00edcelet\u00fd kontrakt, ale p\u0159edstavuje men\u0161\u00ed riziko. 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