{"id":346799,"date":"2026-08-04T10:06:30","date_gmt":"2026-08-04T08:06:30","guid":{"rendered":"https:\/\/rtrsports.com\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/"},"modified":"2026-08-04T10:14:25","modified_gmt":"2026-08-04T08:14:25","slug":"editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/","title":{"rendered":"Editorial \u010dervenec 2026: sv\u011bt, kter\u00fd se shroma\u017e\u010fuje kolem sportu"},"content":{"rendered":"<p><strong>O tom, pro\u010d sport z\u016fst\u00e1v\u00e1 posledn\u00edm univerz\u00e1ln\u00edm jazykem \u2014 a co to znamen\u00e1 pro ka\u017cdou zna\u010dku, kter\u00e1 chce oslovit sv\u011bt<\/strong><\/p>\n<p><strong>\u010cervenec<\/strong> je dobou, kdy planeta obrac\u00ed pozornost ke stejn\u00fdm n\u011bkolika v\u011bcem nar\u00e1z.<\/p>\n<p>Tento m\u011bs\u00edc se stovky milion\u016f lid\u00ed na v\u0161ech kontinentech obr\u00e1tily ke stejn\u00fdm ud\u00e1lostem, c\u00edtily stejn\u00e9 nap\u011bt\u00ed, oslavovaly stejn\u00e9 okam\u017eiky \u2014 \u010dasto ve stejnou chv\u00edli. <strong>Mistrovstv\u00ed sv\u011bta FIFA<\/strong> pr\u00e1v\u011b skon\u010dilo ve Spojen\u00fdch st\u00e1tech, Kanad\u011b a Mexiku: prvn\u00ed s 48 n\u00e1rody, 104 z\u00e1pasy, 16 hostitelsk\u00fdmi m\u011bsty, turnaj vytvo\u0159en\u00fd tak, aby v jedin\u00e9 ud\u00e1losti shrom\u00e1\u017edil co nejv\u011bt\u0161\u00ed \u010d\u00e1st sv\u011bta. <strong>Wimbledon<\/strong> korunoval sv\u00e9 \u0161ampiony na Centre Courtu, kde <strong>Jannik Sinner<\/strong> obh\u00e1jil titul ve fin\u00e1le sledovan\u00e9m v ka\u017cd\u00e9m kout\u011b zem\u011bkoule. <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">Formule 1<\/a> a <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">MotoGP<\/a> dosp\u011bly k srdci sv\u00fdch sezon a s t\u00edm, jak l\u00e9to postupuje, vis\u00ed ka\u017ed\u00fd \u0161ampion\u00e1t na vl\u00e1sku.<\/p>\n<p>R\u016fzn\u00e9 sporty. R\u016fzn\u00e9 zem\u011b. R\u016fzn\u00e9 publikum. <strong>Jeden spole\u010dn\u00fd instinkt<\/strong>.<\/p>\n<p>V tomto odv\u011btv\u00ed a kolem n\u011bj pracuji v\u00edce ne\u017e t\u0159icet let a \u010dasto se vrac\u00edm k jednoduch\u00e9mu pozorov\u00e1n\u00ed: to, co sv\u011bt v \u010dervenci doopravdy d\u011bl\u00e1, nen\u00ed jen sledov\u00e1n\u00ed sportu. <strong>Je to shroma\u017e\u010fov\u00e1n\u00ed se kolem n\u011bj<\/strong>. V rozt\u0159\u00ed\u0161t\u011bn\u00e9m, rozt\u011bkan\u00e9m, nekone\u010dn\u011b rozd\u011blen\u00e9m okam\u017eiku \u2014 okam\u017eiku, kdy je na\u0161e pozornost ta\u017eena tis\u00edcem sm\u011br\u016f a t\u00e9m\u011b\u0159 nic nepro\u017e\u00edvaj\u00ed v\u0161ichni najednou \u2014 z\u016fst\u00e1v\u00e1 sport jednou z m\u00e1la v\u011bc\u00ed, kter\u00e9 lidi st\u00e1le spojuj\u00ed v re\u00e1ln\u00e9m \u010dase. St\u00e1le vyvol\u00e1v\u00e1 kolektivn\u00ed zataj\u00edn\u00ed dechu. Spole\u010dn\u00fd \u0159ev. Pocit soun\u00e1le\u017eitosti s n\u011b\u010d\u00edm v\u011bt\u0161\u00edm, ne\u017e jsme my sami. <strong>Lid\u00e9 se ke sportu obracej\u00ed ze stejn\u00fdch d\u016fvod\u016f jako v\u017edycky: v\u00e1\u0161e\u0148, emoce, soun\u00e1le\u017eitost a \u010dist\u00e1, nekomplikovan\u00e1 radost<\/strong> ze sledov\u00e1n\u00ed n\u011b\u010deho v\u00fdjime\u010dn\u00e9ho, co se d\u011bje \u017eiv\u011b, <strong>bez sc\u00e9n\u00e1\u0159e a bez zaru\u010den\u00e9ho konce.<\/strong><\/p>\n<p>Ten posledn\u00ed bod znamen\u00e1 v\u00edc, ne\u017e by se mohlo zd\u00e1t. \u017dijeme v \u00e9\u0159e nekone\u010dn\u00e9ho obsahu na vy\u017e\u00e1d\u00e1n\u00ed, algoritm\u016f, kter\u00e9 ka\u017ed\u00e9mu z n\u00e1s p\u0159edkl\u00e1daj\u00ed m\u00edrn\u011b odli\u0161nou verzi sv\u011bta. <strong>Sport t\u00e9to rozt\u0159\u00ed\u0161t\u011bnosti vzdoruje<\/strong>. Kdy\u017e Sinner a Zverev vstoupili na Centre Court, kdy\u017e Mistrovstv\u00ed sv\u011bta dosp\u011blo do z\u00e1v\u011bre\u010dn\u00fdch f\u00e1z\u00ed, kdy\u017e se v ned\u011bln\u00ed odpoledne formuje startovn\u00ed ro\u0161t Grand Prix, miliony lid\u00ed pro\u017e\u00edvaj\u00ed stejn\u00fd z\u00e1\u017eitek ve stejn\u00e9m okam\u017eiku. <strong>V modern\u00edm \u017eivot\u011b z\u016fstalo jen velmi m\u00e1lo v\u011bc\u00ed, kter\u00e9 to je\u0161t\u011b dok\u00e1\u017eou<\/strong>. Sport je z nich ten nejmocn\u011bj\u0161\u00ed.<\/p>\n<p><strong>To je kontext, kter\u00fd by podle m\u00e9ho p\u0159esv\u011bd\u010den\u00ed m\u011bla pochopit ka\u017cd\u00e1 zna\u010dka<\/strong> \u2014 a je to d\u016fvod, pro\u010d na\u0161e pr\u00e1ce existuje.<\/p>\n<p>Komer\u010dn\u00ed s\u00edla sportu nikdy nepramenila z loga na dresu ani z reklamn\u00edho panelu u trati. <strong>Pramen\u00ed z emoce, kter\u00e1 ho obklopuje<\/strong>. Kdy\u017e se zna\u010dka um\u00edst\u00ed dovnit\u0159 sportu, um\u00edst\u00ed se dovnit\u0159 jednoho z posledn\u00edch opravdov\u00fdch zdroj\u016f sd\u00edlen\u00e9ho lidsk\u00e9ho citu \u2014 citu autentick\u00e9ho, nevyroben\u00e9ho a nemo\u017en\u00e9ho zopakovat jak\u00fdmkoli jin\u00fdm kan\u00e1lem. P\u0159\u00edstup k t\u00e9 emoci si nelze um\u011ble koupit. Nelze ji vyrobit na marketingov\u00e9 porad\u011b. Lze si v n\u00ed jen vydob\u00fdt m\u00edsto a pak ct\u00edt m\u00edsto, kter\u00e9 jste si vydobyli. To je nab\u00eddka velmi odli\u0161n\u00e1 od v\u011bt\u0161iny toho, co marketingov\u00fd pr\u016fmysl prod\u00e1v\u00e1, a pr\u00e1v\u011b proto z\u016fst\u00e1v\u00e1 sport tak cenn\u00fd pro zna\u010dky, kter\u00e9 mu rozum\u011bj\u00ed.<\/p>\n<p><strong>Motoristick\u00fd sport<\/strong> zauj\u00edm\u00e1 v t\u00e9to krajin\u011b zvl\u00e1\u0161tn\u00ed postaven\u00ed a po t\u0159ech desetilet\u00edch jsem st\u00e1le p\u0159esv\u011bd\u010den, \u017ee je jedn\u00edm z nejpoutav\u011bj\u0161\u00edch ze v\u0161ech. <strong>Formule 1<\/strong>, <strong>MotoGP<\/strong>, <a href=\"https:\/\/rtrsports.com\/cs\/fia-world-championship-endurance-wec-sponsorship\/\"><strong>Mistrovstv\u00ed sv\u011bta vytrvalostn\u00edch voz\u016f<\/strong><\/a> a ostatn\u00ed spojuj\u00ed emocion\u00e1ln\u00ed intenzitu \u017eiv\u00e9ho sportu s n\u011b\u010d\u00edm, co dok\u00e1\u017ee nab\u00eddnout jen m\u00e1lo jin\u00fdch discipl\u00edn.<\/p>\n<p>Skute\u010dn\u011b <strong>glob\u00e1ln\u00ed<\/strong> kalend\u00e1\u0159, kter\u00fd po cel\u00fd rok cestuje z kontinentu na kontinent, m\u00edsto aby se soust\u0159edil do jedin\u00e9ho turnajov\u00e9ho okna. Hlubok\u00e9 spojen\u00ed s technologi\u00ed, in\u017een\u00fdrstv\u00edm a inovac\u00ed, kter\u00e9 zna\u010dce umo\u017e\u0148uje spojit se nejen s emoc\u00ed, ale i s pokrokem. A nep\u0159etr\u017eit\u00fd proud obsahu \u2014 nap\u0159\u00ed\u010d vys\u00edl\u00e1n\u00edm, digit\u00e1lem a soci\u00e1ln\u00edmi s\u00edt\u011bmi \u2014 kter\u00fd \u017eije dlouho pot\u00e9, co spadla \u0161achovnicov\u00e1 vlajka. Pro zna\u010dku nen\u00ed tato kombinace pouh\u00fdm dosahem. Je to dosah zahalen\u00fd v\u00fdznamem, doru\u010den\u00fd publiku, kter\u00e9 v\u011bnuje plnou, dobrovolnou a emocion\u00e1ln\u011b vlo\u017eenou pozornost.<\/p>\n<p>Ta posledn\u00ed vlastnost \u2014 <strong>dobrovoln\u00e1 pozornost<\/strong> \u2014 je nejvz\u00e1cn\u011bj\u0161\u00edm zbo\u017e\u00edm dne\u0161n\u00edho marketingu. Publikum nikdy nebylo tak zdatn\u00e9 ve vyh\u00fdb\u00e1n\u00ed se reklam\u011b. P\u0159eskakuje ji, blokuje, proroluje kolem n\u00ed, plat\u00ed za jej\u00ed odstran\u011bn\u00ed. Ale sport, kter\u00fd miluje, nep\u0159eskakuje. Naklan\u00ed se k n\u011bmu. Samo ho vyhled\u00e1v\u00e1. Organizuje kolem n\u011bj sv\u00e9 v\u00edkendy. Zna\u010dka, kter\u00e1 si v t\u00e9 pozornosti vydobude m\u00edsto, publikum nep\u0159eru\u0161uje. Doprov\u00e1z\u00ed ho n\u011b\u010d\u00edm, na \u010dem mu doopravdy z\u00e1le\u017e\u00ed.<\/p>\n<p>Ve <strong>RTR Sports Marketing<\/strong> u\u017e v\u00edce ne\u017e t\u0159icet let <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-sport-2\/\">pom\u00e1h\u00e1me zna\u010dk\u00e1m naj\u00edt jejich m\u00edsto uvnit\u0159 t\u00e9 emoce<\/a>. N\u011bkter\u00e9 p\u0159ich\u00e1zej\u00ed a u\u017e p\u0159esn\u011b v\u011bd\u00ed, co cht\u011bj\u00ed. Jin\u00e9 k n\u00e1m p\u0159ich\u00e1zej\u00ed prost\u011b s tu\u0161en\u00edm, \u017ee by pro n\u011b sport mohl n\u011bco ud\u011blat, ani\u017e by zat\u00edm v\u011bd\u011bly jak. V ka\u017cd\u00e9m p\u0159\u00edpad\u011b je v\u00fdchoz\u00ed bod stejn\u00fd: pochopit, \u017ee sponzorstv\u00ed nen\u00ed transakce vyti\u0161t\u011bn\u00e1 na aut\u011b nebo na dresu. Je to pozv\u00e1n\u00ed pat\u0159it k okam\u017eiku, na kter\u00e9m z\u00e1le\u017e\u00ed milion\u016fm lid\u00ed.<\/p>\n<p>\u010cervenec je p\u0159ipom\u00ednkou, pro\u010d na tom z\u00e1le\u017e\u00ed. Po cel\u00e9m sv\u011bt\u011b se tento m\u011bs\u00edc lid\u00e9 shroma\u017e\u010fovali \u2014 kolem obrazovky, na stadionu, na tribun\u00e1ch okruhu, na gau\u010di s p\u0159\u00e1teli \u2014 aby c\u00edtili n\u011bco spole\u010dn\u011b. Tento instinkt je stejn\u011b star\u00fd jako sport s\u00e1m a nikam nezmiz\u00ed. Zna\u010dky, kter\u00e9 mu rozum\u011bj\u00ed, nehledaj\u00ed expozici. Hledaj\u00ed soun\u00e1le\u017eitost.<\/p>\n<p><strong>A nikdy nebyl lep\u0161\u00ed okam\u017eik za\u010d\u00edt.<\/strong><\/p>\n<p>S pozdravem,<\/p>\n<p><strong>Riccardo Taf\u00e0<\/strong><br \/>\n<em>V\u00fdkonn\u00fd \u0159editel, RTR Sports Marketing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O tom, pro\u010d sport z\u016fst\u00e1v\u00e1 posledn\u00edm univerz\u00e1ln\u00edm jazykem \u2014 a co to znamen\u00e1 pro ka\u017cdou zna\u010dku, kter\u00e1 chce oslovit sv\u011bt \u010cervenec je dobou, kdy planeta obrac\u00ed pozornost ke stejn\u00fdm n\u011bkolika v\u011bcem nar\u00e1z. Tento m\u011bs\u00edc se stovky milion\u016f lid\u00ed na v\u0161ech kontinentech obr\u00e1tily ke stejn\u00fdm ud\u00e1lostem, c\u00edtily stejn\u00e9 nap\u011bt\u00ed, oslavovaly stejn\u00e9 okam\u017eiky \u2014 \u010dasto ve stejnou [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":345871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-346799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro\u010d zna\u010dky sponzoruj\u00ed sport | RTR Sports<\/title>\n<meta name=\"description\" content=\"Pro\u010d zna\u010dky sponzoruj\u00ed sport? Proto\u017ee je to posledn\u00ed emoce, kterou sv\u011bt st\u00e1le pro\u017e\u00edv\u00e1 spole\u010dn\u011b \u2014 a nejcenn\u011bj\u0161\u00ed prostor, do n\u011bho\u017e zna\u010dka m\u016f\u017ee vstoupit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial \u010dervenec 2026: sv\u011bt, kter\u00fd se shroma\u017e\u010fuje kolem sportu\" \/>\n<meta property=\"og:description\" content=\"Pro\u010d zna\u010dky sponzoruj\u00ed sport? Proto\u017ee je to posledn\u00ed emoce, kterou sv\u011bt st\u00e1le pro\u017e\u00edv\u00e1 spole\u010dn\u011b \u2014 a nejcenn\u011bj\u0161\u00ed prostor, do n\u011bho\u017e zna\u010dka m\u016f\u017ee vstoupit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/july-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Editorial \u010dervenec 2026: sv\u011bt, kter\u00fd se shroma\u017e\u010fuje kolem sportu\",\"datePublished\":\"2026-08-04T08:06:30+00:00\",\"dateModified\":\"2026-08-04T08:14:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/\"},\"wordCount\":1110,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/july-scaled.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/\",\"name\":\"Pro\u010d zna\u010dky sponzoruj\u00ed sport | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/july-scaled.jpg\",\"datePublished\":\"2026-08-04T08:06:30+00:00\",\"dateModified\":\"2026-08-04T08:14:25+00:00\",\"description\":\"Pro\u010d zna\u010dky sponzoruj\u00ed sport? Proto\u017ee je to posledn\u00ed emoce, kterou sv\u011bt st\u00e1le pro\u017e\u00edv\u00e1 spole\u010dn\u011b \u2014 a nejcenn\u011bj\u0161\u00ed prostor, do n\u011bho\u017e zna\u010dka m\u016f\u017ee vstoupit.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/july-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/july-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"July 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Editorial \u010dervenec 2026: sv\u011bt, kter\u00fd se shroma\u017e\u010fuje kolem sportu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pro\u010d zna\u010dky sponzoruj\u00ed sport | RTR Sports","description":"Pro\u010d zna\u010dky sponzoruj\u00ed sport? Proto\u017ee je to posledn\u00ed emoce, kterou sv\u011bt st\u00e1le pro\u017e\u00edv\u00e1 spole\u010dn\u011b \u2014 a nejcenn\u011bj\u0161\u00ed prostor, do n\u011bho\u017e zna\u010dka m\u016f\u017ee vstoupit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/","og_locale":"cs_CZ","og_type":"article","og_title":"Editorial \u010dervenec 2026: sv\u011bt, kter\u00fd se shroma\u017e\u010fuje kolem sportu","og_description":"Pro\u010d zna\u010dky sponzoruj\u00ed sport? Proto\u017ee je to posledn\u00ed emoce, kterou sv\u011bt st\u00e1le pro\u017e\u00edv\u00e1 spole\u010dn\u011b \u2014 a nejcenn\u011bj\u0161\u00ed prostor, do n\u011bho\u017e zna\u010dka m\u016f\u017ee vstoupit.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2560,"height":1706,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/july-scaled.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Editorial \u010dervenec 2026: sv\u011bt, kter\u00fd se shroma\u017e\u010fuje kolem sportu","datePublished":"2026-08-04T08:06:30+00:00","dateModified":"2026-08-04T08:14:25+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/"},"wordCount":1110,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/july-scaled.jpg","articleSection":["MotoGP"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/","url":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/","name":"Pro\u010d zna\u010dky sponzoruj\u00ed sport | RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/july-scaled.jpg","datePublished":"2026-08-04T08:06:30+00:00","dateModified":"2026-08-04T08:14:25+00:00","description":"Pro\u010d zna\u010dky sponzoruj\u00ed sport? Proto\u017ee je to posledn\u00ed emoce, kterou sv\u011bt st\u00e1le pro\u017e\u00edv\u00e1 spole\u010dn\u011b \u2014 a nejcenn\u011bj\u0161\u00ed prostor, do n\u011bho\u017e zna\u010dka m\u016f\u017ee vstoupit.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/july-scaled.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/07\/july-scaled.jpg","width":2560,"height":1706,"caption":"July 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/editorial-cervenec-2026-svet-ktery-se-shromazduje-kolem-sportu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Editorial \u010dervenec 2026: sv\u011bt, kter\u00fd se shroma\u017e\u010fuje kolem sportu"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/346799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=346799"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/346799\/revisions"}],"predecessor-version":[{"id":346804,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/346799\/revisions\/346804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/345871"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=346799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=346799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=346799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}