{"id":346916,"date":"2026-08-04T10:35:14","date_gmt":"2026-08-04T08:35:14","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-caa-sports-sponzoring\/"},"modified":"2026-08-04T10:40:25","modified_gmt":"2026-08-04T08:40:25","slug":"motogp-caa-sports-sponzoring","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motogp-caa-sports-sponzoring\/","title":{"rendered":"MotoGP jmenovala CAA Sports: co se (skute\u010dn\u011b) m\u011bn\u00ed pro sponzory"},"content":{"rendered":"

Dne 23. \u010dervna 2026 jmenovala MotoGP spole\u010dnost CAA Sports svou v\u00fdhradn\u00ed glob\u00e1ln\u00ed agenturou pro sponzoring \u0161ampion\u00e1tu. Mnoz\u00ed to vylo\u017eili jako dve\u0159e, kter\u00e9 se zav\u00edraj\u00ed. Pravda je opa\u010dn\u00e1: je to nejjasn\u011bj\u0161\u00ed sign\u00e1l posledn\u00edch let, \u017ee komer\u010dn\u00ed hodnota MotoGP roste \u2014 a m\u011bn\u00ed se zp\u016fsob, jak\u00fdm si zna\u010dka mus\u00ed sednout k jednac\u00edmu stolu, nikoli mo\u017enost si k n\u011bmu sednout.<\/p>\n

Moje \u010dten\u00ed, po t\u0159iceti letech str\u00e1ven\u00fdch vyjedn\u00e1v\u00e1n\u00edm sponzoringu v motorsportu, je, \u017ee tomuto ozn\u00e1men\u00ed je t\u0159eba dob\u0159e porozum\u011bt, ne\u017e ho budeme koment\u00f8ovat. V\u00fdhradnost se toti\u017e t\u00fdk\u00e1 p\u0159esn\u011b vymezen\u00e9 \u010d\u00e1sti trhu \u2014 komer\u010dn\u00edho programu \u0161ampion\u00e1tu \u2014 a nech\u00e1v\u00e1 nedot\u010denou tu druhou, tu, kde se podepisuje v\u011bt\u0161ina smluv: t\u00fdmy. Zam\u011b\u0148ovat ob\u011b v\u011bci je chyba, kterou u\u017e te\u010f vid\u00edm kolovat v rozhovorech se zna\u010dkami.<\/p>\n

Existuje jeden obraz, kter\u00fd se sv\u00fdmi klienty \u010dasto pou\u017e\u00edv\u00e1m a kter\u00fd sem dokonale sed\u00ed: kdy\u017e kupujete d\u016fm, developer m\u00e1 sv\u00e9 prodejn\u00ed odd\u011blen\u00ed. Je kompetentn\u00ed, zn\u00e1 nemovitost l\u00e9pe ne\u017e kdokoli jin\u00fd a pracuje \u2014 zcela legitimn\u011b \u2014 pro prod\u00e1vaj\u00edc\u00edho. \u017d\u00e1dn\u00fd zku\u0161en\u00fd kupuj\u00edc\u00ed nevejde do takov\u00e9 kancel\u00e1\u0159e bez vlastn\u00edho poradce. Trh sponzoringu MotoGP<\/a> funguje od \u010dervna 2026 p\u0159esn\u011b takto.<\/p>\n

Co obsahuje dohoda mezi MotoGP a CAA Sports<\/h2>\n

Dohoda, ofici\u00e1ln\u011b ozn\u00e1men\u00e1 23. \u010dervna 2026, jmenuje CAA Sports \u2014 sportovn\u00ed divizi Creative Artists Agency \u2014 v\u00fdhradn\u00ed glob\u00e1ln\u00ed agenturou skupiny MotoGP Group pro rozvoj jej\u00edho komer\u010dn\u00edho programu. Mand\u00e1t podle ofici\u00e1ln\u00edho prohl\u00e1\u0161en\u00ed<\/a> pokr\u00fdv\u00e1 \u010dty\u0159i oblasti: vyhled\u00e1vat a zaji\u0161\u0165ovat nov\u00e1 hodnotn\u00e1 partnerstv\u00ed pro \u0161ampion\u00e1t, expandovat do nov\u00fdch produktov\u00fdch kategori\u00ed, zvy\u0161ovat glob\u00e1ln\u00ed viditelnost zna\u010dky MotoGP a vytv\u00e1\u0159et integrovan\u00e9 bal\u00ed\u010dky sponzorsk\u00fdch pr\u00e1v.<\/p>\n

Carmelo Ezpeleta, CEO skupiny MotoGP Group, ji ozna\u010dil za „a key step in delivering our commercial strategy \u2013 building on the strength of what we have already created“. Paul Danforth, President CAA Sports, hovo\u0159il o MotoGP jako o „a premium global sports platform with a loyal and highly engaged fanbase“ \u2014 fanou\u0161kovsk\u00e9 z\u00e1kladn\u011b, kterou MotoGP Group vy\u010d\u00edsluje na v\u00edce ne\u017e 650 milion\u016f lid\u00ed po cel\u00e9m sv\u011bt\u011b.<\/p>\n

P\u0159elo\u017eeno do obchodn\u00edho jazyka: kdo se chce st\u00e1t ofici\u00e1ln\u00edm partnerem \u0161ampion\u00e1tu \u2014 trackside, naming Grand Prix, ofici\u00e1ln\u00ed kategorie \u2014 proch\u00e1z\u00ed od nyn\u011bj\u0161ka strukturovan\u00fdm kan\u00e1lem spravovan\u00fdm jednou z nejv\u011bt\u0161\u00edch zastupitelsk\u00fdch agentur na sv\u011bt\u011b.<\/p>\n

T\u00fdk\u00e1 se v\u00fdhradnost CAA i sponzoringu t\u00fdm\u016f MotoGP?<\/h2>\n

Ne. Mand\u00e1t CAA Sports se t\u00fdk\u00e1 komer\u010dn\u00edho programu skupiny MotoGP Group, tedy partnerstv\u00ed \u0161ampion\u00e1tu. Sponzoring t\u00fdm\u016f \u2014 Ducati, Aprilia, Yamaha, Honda a nez\u00e1visl\u00e9 st\u00e1je jako Gresini, LCR, Trackhouse nebo Pramac \u2014 z\u016fst\u00e1v\u00e1 vyjedn\u00e1v\u00e1n p\u0159\u00edmo t\u00fdmy a jejich poradci, jako tomu bylo v\u017edy. V ofici\u00e1ln\u00edm prohl\u00e1\u0161en\u00ed z 23. \u010dervna 2026 nejsou t\u00fdmy zm\u00edn\u011bny, a nen\u00ed to n\u00e1hoda.<\/p>\n

Jde o rozli\u0161en\u00ed, kter\u00e9 m\u00e1 daleko k akademick\u00e9mu, proto\u017ee oba trhy maj\u00ed odli\u0161nou logiku, ceny i partnery na druh\u00e9 stran\u011b stolu. Sponzoring t\u00fdmu MotoGP se pohybuje v odhadovan\u00e9m rozp\u011bt\u00ed \u2014 na z\u00e1klad\u011b smluv, kter\u00e9 vid\u00edme proch\u00e1zet \u2014 mezi 150 000 dolary a 5 miliony dolar\u016f za sezonu podle prostoru, t\u00fdmu a zahrnut\u00fdch pr\u00e1v, p\u0159i\u010dem\u017e title projekty stoupaj\u00ed v\u00fd\u0161e. Ofici\u00e1ln\u00ed partnerstv\u00ed \u0161ampion\u00e1tu se pohybuj\u00ed v jin\u00fdch \u0159\u00e1dech i smluvn\u00edch strukt\u00fbr\u00e1ch. Zna\u010dka s region\u00e1ln\u00edmi marketingov\u00fdmi c\u00edli, s c\u00edli B2B nebo s c\u00edlem produktov\u00e9 aktivace najde t\u00e9m\u011b\u0159 v\u017edy nejefektivn\u011bj\u0161\u00ed dve\u0159e v t\u00fdmu. Kdo hled\u00e1 glob\u00e1ln\u00ed v\u00edcelet\u00e9 platformy, uva\u017euje na \u00farovni \u0161ampion\u00e1tu.<\/p>\n

Pro\u010d si MotoGP vybrala pr\u00e1v\u011b CAA Sports<\/h2>\n

Volba sleduje p\u0159esnou pr\u016fmyslovou logiku. Liberty Media dokon\u010dila p\u0159evzet\u00ed kontroly nad MotoGP v \u010dervenci 2025, co\u017e byla transakce, kter\u00e1 \u2014 podle sd\u011blen\u00ed samotn\u00e9 Liberty \u2014 ocen\u0303ovala \u0161ampion\u00e1t na p\u0159ibli\u017en\u011b 4,2 miliardy eur enterprise value. Kdo kupuje aktivum za takovou \u010d\u00e1stku, m\u00e1 implicitn\u00ed mand\u00e1t: zv\u00fd\u0161it jeho komer\u010dn\u00ed p\u0159\u00edjmy. CAA Sports u\u017e spolupracuje s Formula 1 na brand consultingu a p\u0159ivedla do \u010dty\u0159kolov\u00e9ho motorsportu n\u011bkolik prvo\u0159ad\u00fdch sponzor\u016f. Liberty aplikuje na MotoGP model, kter\u00fd zn\u00e1.<\/p>\n

Pro trh je to pozitivn\u00ed zpr\u00e1va, a \u0159\u00edk\u00e1m to bez v\u00fdhrad: kdy\u017e dr\u017eitel pr\u00e1v takto investuje do vlastn\u00ed komercializace, hodnota cel\u00e9ho ekosyst\u00e9mu \u2014 \u0161ampion\u00e1tu, t\u00fdm\u016f, jezdc\u016f \u2014 m\u00e1 tendenci r\u016fst. Kdo podepsal p\u0159ed touto f\u00e1z\u00ed, koupil za ceny stavani\u0161t\u011b; kdo podep\u00ed\u0161e v p\u0159\u00ed\u0161t\u00edch letech, zaplat\u00ed postupn\u011b ceny hotov\u00e9 budovy.<\/p>\n

Co to znamen\u00e1 pro zna\u010dku, kter\u00e1 chce vstoupit do MotoGP nyn\u00ed<\/h2>\n

Znamen\u00e1 to, \u017ee existuj\u00ed dvoje dve\u0159e a \u017ee se maj\u00ed volit podle c\u00edle, nikoli ze setrva\u010dnosti. Prvn\u00ed dve\u0159e jsou \u0161ampion\u00e1t: ofici\u00e1ln\u00ed partnerstv\u00ed, spravovan\u00e1 skupinou MotoGP Group s CAA Sports jako v\u00fdhradn\u00ed agenturou. Druh\u00e9 dve\u0159e jsou t\u00fdmy: smlouvy vyjedn\u00e1van\u00e9 p\u0159\u00edmo se st\u00e1jemi, mimo hranice v\u00fdhradnosti.<\/p>\n

A zde se vrac\u00ed prodejn\u00ed odd\u011blen\u00ed developera. CAA Sports zastupuje prod\u00e1vaj\u00edc\u00edho \u2014 to je jej\u00ed mand\u00e1t a je spr\u00e1vn\u00e9, \u017ee ho vykon\u00e1v\u00e1 co nejl\u00e9pe. Ale prod\u00e1vaj\u00edc\u00ed m\u00e1 sv\u00e9 c\u00edle: um\u00edstit vlastn\u00ed invent\u00e1\u0159. C\u00edle kupuj\u00edc\u00edho jsou jin\u00e9: zaplatit spr\u00e1vnou cenu za spr\u00e1vn\u00e9 prostory vzhledem k vlastn\u00edmu marketingov\u00e9mu pl\u00e1nu, kter\u00e9 se n\u011bkdy shoduj\u00ed s invent\u00e1\u0159em \u0161ampion\u00e1tu a mnohokr\u00e1t jindy ne. Podle m\u00e9 zku\u0161enosti nen\u00ed ot\u00e1zkou, od kter\u00e9 je t\u0159eba vyj\u00edt, nikdy \u201eco je na prodej?\u201c, ale \u201eco pot\u0159ebuje m\u016fj byznys?\u201c \u2014 a odpov\u011b\u010f ve v\u00edce ne\u017e polovin\u011b p\u0159\u00edpad\u016f, kter\u00e9 jsem vedl, vedla k t\u00fdmu, ke kombinaci t\u00fdmu a hospitality nebo k jin\u00e9 s\u00e9rii, ne\u017e jak\u00e1 byla p\u0159edstavov\u00e1na na za\u010d\u00e1tku.<\/p>\n

Chyby, kter\u00fdm se v t\u00e9to f\u00e1zi vyhnout<\/h2>\n

\u010cty\u0159i klasick\u00e9 chyby, podle m\u00e9ho n\u00e1zoru, kter\u00e9 tato tranzice u\u010din\u00ed \u010dast\u011bj\u0161\u00edmi.<\/p>\n

Zaprv\u00e9 \u2014 \u010d\u00edst \u201ev\u00fdhradnost\u201c jako \u201ejedin\u00e9 dve\u0159e\u201c.<\/strong> V\u00fdhradnost pokr\u00fdv\u00e1 \u0161ampion\u00e1t, nikoli paddock. Kdo rezignuje na prozkoum\u00e1n\u00ed MotoGP, proto\u017ee \u201ete\u010f je tu v\u00fdhradn\u00ed agentura\u201c, vylu\u010duje s\u00e1m sebe z trhu, kter\u00fd pro t\u00fdmy z\u016fst\u00e1v\u00e1 otev\u0159en\u00fd a p\u0159\u00edm\u00fd.<\/p>\n

Zadruh\u00e9 \u2014 zam\u011b\u0148ovat dv\u011b \u00farovn\u011b produktu.<\/strong> Partnerstv\u00ed \u0161ampion\u00e1tu a sponzoring t\u00fdmu odpov\u00eddaj\u00ed na odli\u0161n\u00e9 c\u00edle. Koupit glob\u00e1ln\u00ed viditelnost, kdy\u017e bylo pot\u0159eba komer\u010dn\u00ed aktivace na t\u0159ech trz\u00edch, je nejdra\u017e\u0161\u00ed chyba v oboru a \u017e\u00e1dn\u00e9 z obou dve\u0159\u00ed v\u00e1s p\u0159ed n\u00ed samy neochr\u00e1n\u00ed.<\/p>\n

Zat\u0159et\u00ed \u2014 \u010dekat, \u201ea\u017e se trh usad\u00ed\u201c.<\/strong> Cykly p\u0159ece\u0148ov\u00e1n\u00ed odm\u011b\u0148uj\u00ed ty, kdo vstoup\u00ed brzy. U\u017e se to stalo ve Formula 1<\/a> po roce 2017 s p\u0159\u00edchodem Liberty Media: kdo podepsal v prvn\u00edch letech, zafixoval podm\u00ednky, kter\u00e9 dnes ji\u017e neexistuj\u00ed.<\/p>\n

Za\u010dtvrt\u00e9 \u2014 sednout si k jednac\u00edmu stolu bez nez\u00e1visl\u00e9ho ohodnocen\u00ed.<\/strong> A\u0165 u\u017e si vyberete kter\u00e9koli dve\u0159e, na druh\u00e9 stran\u011b sed\u00ed profesion\u00e1l, kter\u00fd vyjedn\u00e1v\u00e1 sponzoring ka\u017ed\u00fd den. P\u0159ij\u00edt k n\u011bmu s benchmarkem re\u00e1ln\u00fdch cen, s o\u010dek\u00e1van\u00fdm m\u011b\u0159en\u00edm n\u00e1vratnosti a s ji\u017e sepsanou aktiva\u010dn\u00ed strategi\u00ed nen\u00ed luxus: je to rozd\u00edl mezi koup\u00ed projektu a koup\u00ed pr\u00e1zdn\u00e9 samolepky na motorce.<\/p>\n

Jak postupovat v praxi<\/h2>\n

Metoda, kterou v RTR Sports Marketing uplat\u0148ujeme t\u0159icet let, se s t\u00edmto ozn\u00e1men\u00edm nem\u011bn\u00ed; ba naopak se st\u00e1v\u00e1 pot\u0159ebn\u011bj\u0161\u00ed. Zaprv\u00e9: vych\u00e1z\u00ed se z obchodn\u00edch c\u00edl\u016f zna\u010dky \u2014 trhy, c\u00edlov\u00e9 skupiny, KPI \u2014 nikoli z dostupn\u00e9ho invent\u00e1\u0159e. Zadruh\u00e9: mapuj\u00ed se oboje dve\u0159e, \u0161ampion\u00e1t i t\u00fdm, se skute\u010dn\u00fdmi \u010d\u00edsly o publiku, media value a porovnan\u00fdch n\u00e1kladech. Zat\u0159et\u00ed: vyjedn\u00e1v\u00e1 se ze strany kupuj\u00edc\u00edho, s v\u00fdhodou znalosti cen a struktur des\u00edtek re\u00e1ln\u00fdch smluv. Za\u010dtvrt\u00e9: buduje se aktivace, proto\u017ee \u2014 psal jsem to mnohokr\u00e1t \u2014 integrace p\u0159edch\u00e1z\u00ed logu.<\/p>\n

V motorsportu p\u016fsob\u00edme od roku 1995, na stran\u011b zna\u010dek. Se \u0161ampion\u00e1tem, s t\u00fdmy a nyn\u00ed s CAA Sports jsou a z\u016fstanou vztahy profesion\u00e1ln\u00ed a kolaborativn\u00ed: na\u0161\u00edm \u0159emeslem nen\u00ed konkurovat prod\u00e1vaj\u00edc\u00edmu, ale zastupovat toho, kdo kupuje.<\/p>\n

\u0160ampion\u00e1t si pr\u00e1v\u011b vybral sv\u00e9ho agenta, a je to vynikaj\u00edc\u00ed agent. Ot\u00e1zka, na kter\u00e9 z\u00e1le\u017e\u00ed, je ale jin\u00e1: kdo zastupuje v\u00e1s. V\u017edy.<\/p>\n\n

Co MotoGP ozn\u00e1mila 23. \u010dervna 2026?<\/strong>

MotoGP Group jmenovala CAA Sports, divizi Creative Artists Agency, svou v\u00fdhradn\u00ed glob\u00e1ln\u00ed agenturou pro sponzoring \u0161ampion\u00e1tu: nov\u00e1 partnerstv\u00ed, nov\u00e9 produktov\u00e9 kategorie a integrovan\u00e9 bal\u00ed\u010dky komer\u010dn\u00edch pr\u00e1v na celosv\u011btov\u00e9 \u00farovni.<\/p><\/div>

Spravuje CAA Sports i sponzoring t\u00fdm\u016f MotoGP?<\/strong>

Ne. V\u00fdhradnost se t\u00fdk\u00e1 komer\u010dn\u00edho programu \u0161ampion\u00e1tu (MotoGP Group). Sponzoring t\u00fdm\u016f \u2014 tov\u00e1rn\u00edch jako Ducati \u010di Aprilia a nez\u00e1visl\u00fdch st\u00e1j\u00ed jako Gresini nebo LCR \u2014 z\u016fst\u00e1v\u00e1 vyjedn\u00e1v\u00e1n p\u0159\u00edmo s t\u00fdmy a jejich poradci.<\/p><\/div>

Kolik stoj\u00ed sponzoring t\u00fdmu MotoGP v roce 2026?<\/strong>

V odhadovan\u00e9m rozp\u011bt\u00ed mezi 150 000 a 5 miliony dolar\u016f za sezonu, v z\u00e1vislosti na t\u00fdmu, prostoru na motorce, hospitality pr\u00e1vech a zahrnut\u00e9m obsahu. Projekty title sponzoringu tuto hranici p\u0159ekra\u010duj\u00ed. Ofici\u00e1ln\u00ed partnerstv\u00ed \u0161ampion\u00e1tu se \u0159\u00edd\u00ed odli\u0161n\u00fdmi cen\u00edky.<\/p><\/div>

M\u016f\u017ee zna\u010dka st\u00e1le jednat p\u0159\u00edmo s t\u00fdmem MotoGP?<\/strong>

Ano. P\u0159\u00edm\u00fd vztah mezi zna\u010dkou (nebo jej\u00ed agenturou) a t\u00fdmem nen\u00ed dohodou s CAA Sports dot\u010den: vyjedn\u00e1v\u00e1n\u00ed, pr\u00e1va i smlouva z\u016fst\u00e1vaj\u00ed mezi stranami, jako p\u0159ed 23. \u010dervnem 2026.<\/p><\/div>

Kdo je CAA Sports?<\/strong>

Je to sportovn\u00ed divize Creative Artists Agency, jedn\u00e9 z nejv\u011bt\u0161\u00edch zastupitelsk\u00fdch agentur na sv\u011bt\u011b, \u010dinn\u00e9 v komer\u010dn\u00edm poradenstv\u00ed pro dr\u017eitele pr\u00e1v: spolupracuje mimo jin\u00e9 s Formula 1 a zastupuje v\u00edce ne\u017e 2 000 nejlep\u0161\u00edch atlet\u016f sv\u011bta.<\/p><\/div>

Vyplat\u00ed se sponzorovat \u0161ampion\u00e1t MotoGP, nebo t\u00fdm?<\/strong>

Z\u00e1le\u017e\u00ed na c\u00edli. Glob\u00e1ln\u00ed platforma, v\u00edcelet\u00e1, brand awareness ve velk\u00e9m m\u011b\u0159\u00edtku: \u0161ampion\u00e1t. Aktivace na konkr\u00e9tn\u00edch trz\u00edch, B2B, hospitality, flexibilita rozpo\u010dtu: t\u00fdm. Vyhodnocen\u00ed je t\u0159eba ud\u011blat na \u010d\u00edslech \u2014 publikum, media value, n\u00e1klad na kontakt \u2014 ne\u017e se vyberou dve\u0159e.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"

MotoGP jmenovala CAA Sports svou v\u00fdhradn\u00ed glob\u00e1ln\u00ed agenturou pro sponzoring \u0161ampion\u00e1tu. V\u00fdhradnost se ale t\u00fdk\u00e1 jen komer\u010dn\u00edho programu \u0161ampion\u00e1tu \u2014 sponzoring t\u00fdm\u016f z\u016fst\u00e1v\u00e1 otev\u0159en\u00fd a p\u0159\u00edm\u00fd.<\/p>\n","protected":false},"author":14,"featured_media":346798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20271],"tags":[],"class_list":["post-346916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotoGP jmenovala CAA Sports: co to znamen\u00e1 pro sponzory<\/title>\n<meta name=\"description\" content=\"23. \u010dervna 2026 jmenovala MotoGP agenturu CAA Sports pro sponzoring \u0161ampion\u00e1tu. 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