{"id":348611,"date":"2026-08-26T11:53:53","date_gmt":"2026-08-26T09:53:53","guid":{"rendered":"https:\/\/rtrsports.com\/?p=348611"},"modified":"2026-08-26T11:53:53","modified_gmt":"2026-08-26T09:53:53","slug":"red-bull-stratos-proc-red-bull-dal-felixi-baumgartnerovi-kridla","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/red-bull-stratos-proc-red-bull-dal-felixi-baumgartnerovi-kridla\/","title":{"rendered":"Red Bull Stratos: pro\u010d Red Bull dal Felixi Baumgartnerovi k\u0159\u00eddla"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6414 size-medium\" title=\"Felix Baumgartner\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/felix-baumgartner.jpg\" alt=\"Felix Baumgartner p\u0159ed skokem Red Bull Stratos\" width=\"300\" height=\"300\" \/>14. \u0159\u00edjna 2012 se <strong>Felix Baumgartner<\/strong> nechal spadnout z 38 969 metr\u016f a stal se prvn\u00edm \u010dlov\u011bkem, kter\u00fd p\u0159ekonal rychlost zvuku bez motoru kolem sebe. Red Bull zaplatil v\u0161echno: kabinu, balon, roky test\u016f, celosv\u011btov\u00fd p\u0159enos. Ne proto, aby se objevil na helm\u011b. Proto, aby ud\u00e1lost vlastnil.<\/p>\n<p>Pr\u00e1v\u011b proto z\u016fst\u00e1v\u00e1 <strong>Red Bull Stratos<\/strong> i po v\u00edce ne\u017e deseti letech p\u0159\u00edpadem, kter\u00fd se cituje poka\u017ed\u00e9, kdy\u017e je t\u0159eba vysv\u011btlit rozd\u00edl mezi t\u00edm n\u011bco sponzorovat a t\u00edm to postavit od nuly.<\/p>\n<h2>Skok Felixe Baumgartnera: skute\u010dn\u00e1 \u010d\u00edsla<\/h2>\n<p>Rychlost zvuku je zhruba 1 200 kilometr\u016f za hodinu \u2014 340 metr\u016f za sekundu \u2014, ale z\u00e1vis\u00ed na slo\u017een\u00ed, vlhkosti, teplot\u011b a hustot\u011b vzduchu. Kdy\u017e jste Felix Baumgartner a chyst\u00e1te se sko\u010dit z t\u00e9m\u011b\u0159 t\u0159iceti dev\u00edti tis\u00edc metr\u016f, tyhle v\u011bci v\u00edte. Nebo v\u00e1m je \u0159ekli.<\/p>\n<p>V\u00edte tak\u00e9, kolik desetilet\u00ed trvalo, ne\u017e se poda\u0159ilo rozl\u00e9tat letadlo rychlej\u0161\u00ed ne\u017e zvuk: bylo 14. \u0159\u00edjna 1947, kdy\u017e <strong>Chuck Yeager<\/strong> jako prvn\u00ed prorazil za letu zvukovou bari\u00e9ru. Kdy\u017e jste Baumgartner, m\u00e1te to datum u\u017e roky za\u0161krtnut\u00e9 v kalend\u00e1\u0159i \u2014 a nen\u00ed n\u00e1hoda, \u017ee skok p\u0159ipadl na tent\u00fd\u017e den, o \u0161edes\u00e1t p\u011bt let pozd\u011bji. V\u00edte i to, \u017ee za v\u00e1lky se prvn\u00ed nadzvukov\u00e9 stroje rozpadaly ve vzduchu kv\u016fli z\u00e1kon\u016fm transsonick\u00e9ho re\u017eimu: t\u0159\u00ed\u0161tily se o neviditelnou st\u011bnu, odtud v\u00fdraz zvukov\u00e1 bari\u00e9ra. Po\u010d\u00edt\u00e1te s t\u00edm.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-6415 size-medium\" title=\"Felix Baumgartner v kabin\u011b Red Bull Stratos\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/felix_baumgartner_soffre_di_claustrofobia_9361.jpg\" alt=\"Felix Baumgartner v kabin\u011b Red Bull Stratos\" width=\"300\" height=\"300\" \/>Definitivn\u00ed data, zve\u0159ejn\u011bn\u00e1 v \u00fanoru 2013 po rozboru telemetrie, vypadaj\u00ed takto: v\u00fd\u0161ka v\u00fdstupu <strong>38 969 metr\u016f<\/strong> (127 852 stop), maxim\u00e1ln\u00ed rychlost <strong>1 357,6 km\/h<\/strong>, tedy <strong>Mach 1,25<\/strong>, voln\u00fd p\u00e1d trvaj\u00edc\u00ed <strong>4 minuty a 19 sekund<\/strong>. <a href=\"https:\/\/www.fai.org\/\" target=\"_blank\" rel=\"nofollow noopener\">F\u00e9d\u00e9ration A\u00e9ronautique Internationale<\/a> t\u0159i z nich homologovala jako sv\u011btov\u00e9 rekordy: v\u00fd\u0161ku v\u00fdstupu, vertik\u00e1ln\u00ed rychlost a vzd\u00e1lenost ura\u017eenou ve voln\u00e9m p\u00e1du.<\/p>\n<p>\u010ctvrt\u00fd rekord, na kter\u00fd Baumgartner m\u00ed\u0159il \u2014 <strong>d\u00e9lka<\/strong> voln\u00e9ho p\u00e1du \u2014, z\u016fstal <strong>Joeovi Kittingerovi<\/strong>, kter\u00fd v roce 1960 vydr\u017eel ve vzduchu 4 minuty a 36 sekund. Kittinger byl mimochodem hlasem, kter\u00fd Felixe po celou dobu stoup\u00e1n\u00ed doprov\u00e1zel z \u0159\u00eddic\u00edho st\u0159ediska. Rekord nepadl proto, \u017ee se vzduch tam naho\u0159e nechov\u00e1 jako ten, kter\u00fd d\u00fdch\u00e1me: kles\u00e1 se rychleji a skon\u010d\u00ed to d\u0159\u00edv.<\/p>\n<h2>Red Bull Stratos nebyl sponzoring. Byla to aktivace<\/h2>\n<p>Naz\u00fdvat Red Bull \u201esponzorem\u201c Stratosu je nep\u0159esn\u00e9. Sponzor kupuje plochu uvnit\u0159 ud\u00e1losti, kter\u00e1 u\u017e existuje. Red Bull tuhle ud\u00e1lost vymyslel, zaplatil, vyrobil a odvys\u00edlal: vlastnil obsah, pr\u00e1va, kalend\u00e1\u0159 i riziko.<\/p>\n<p>Kolik to st\u00e1lo, s jistotou nev\u00edme, a vyplat\u00ed se to \u0159\u00edct nahlas m\u00edsto p\u0159edst\u00edr\u00e1n\u00ed opaku: <strong>Red Bull \u010d\u00e1stku nikdy nezve\u0159ejnil<\/strong>. Odhady, kter\u00e9 koluj\u00ed u\u017e roky, kladou projekt <strong>mezi 30 a 50 miliony dolar\u016f<\/strong> v\u010detn\u011b v\u00fdzkumu, v\u00fdvoje, vybaven\u00ed a let testov\u00e1n\u00ed. Z toho rozpo\u010dtu je p\u0159esn\u011b zn\u00e1m\u00e1 jedin\u00e1 polo\u017eka a m\u00e1 v sob\u011b n\u011bco komick\u00e9ho: zhruba 70 000 eur za samotn\u00e9 helium.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6416 size-medium\" title=\"Medi\u00e1ln\u00ed dopad Red Bull Stratos\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/thumb.jpg\" alt=\"Medi\u00e1ln\u00ed dopad Red Bull Stratos\" width=\"300\" height=\"300\" \/>Zdokumentovan\u00fd je naopak v\u00fdnos. Skok rozdrtil rekord sledovanosti rakousk\u00e9 televize i rekord sou\u010dasn\u00e9 divack\u00e9 z\u00e1kladny na YouTube: zhruba <strong>8 milion\u016f div\u00e1k\u016f p\u0159ipojen\u00fdch ve stejn\u00fd okam\u017eik<\/strong>, tehdy nejvy\u0161\u0161\u00ed \u010d\u00edslo, jak\u00e9 kdy \u017eiv\u00fd p\u0159enos zaznamenal. Jen ve Spojen\u00fdch st\u00e1tech ho vys\u00edlalo v\u00edce ne\u017e \u010dty\u0159icet televizn\u00edch kan\u00e1l\u016f a p\u0159eb\u00edralo ho p\u0159es 130 sign\u00e1l\u016f. Jedin\u00fd p\u0159\u00edsp\u011bvek na facebookov\u00e9 str\u00e1nce Red Bullu vygeneroval za m\u00e9n\u011b ne\u017e minutu zhruba 210 000 like\u016f, 10 000 koment\u00e1\u0159\u016f a 29 000 sd\u00edlen\u00ed. N\u011bkolik sekund po p\u0159ist\u00e1n\u00ed gratuloval Felixovi a Red Bullu tweet <strong>NASA<\/strong>. Kdy\u017e v\u00e1m gratuluje NASA, pr\u00e1v\u011b jste ud\u011blali n\u011bco d\u016fle\u017eit\u00e9ho.<\/p>\n<p>Tehdej\u0161\u00ed anal\u00fdzy vy\u010d\u00edslily hodnotu vygenerovan\u00e9 medi\u00e1ln\u00ed expozice na stovky milion\u016f dolar\u016f. I kdy\u017e vezmete horn\u00ed hranici n\u00e1kladov\u00e9ho rozp\u011bt\u00ed, z\u016fst\u00e1v\u00e1 pom\u011br, kter\u00fd nen\u00ed pot\u0159eba zaokrouhlovat, aby p\u0159esv\u011bd\u010dil.<\/p>\n<h2>Pro\u010d \u010derven\u00fd b\u00fdk utr\u00e1c\u00ed takhle<\/h2>\n<p>Na sportovn\u00edm sponzoringu postavil Red Bull imp\u00e9rium. Rakousk\u00e1 firma, kter\u00e1 vznikla v roce 1984 ze setk\u00e1n\u00ed <strong>Dietricha Mateschitze<\/strong> s thajsk\u00fdm podnikatelem <strong>Chaleo Yoovidhyou<\/strong> nad n\u00e1pojem z jihov\u00fdchodn\u00ed Asie, uzav\u0159ela <strong>rok 2024 s 11,2 miliardy eur \u010dist\u00fdch tr\u017eeb a 12,7 miliardy prodan\u00fdch plechovek<\/strong>.<\/p>\n<p>Deklarovan\u00fd marketingov\u00fd rozpo\u010det se pohybuje kolem <strong>3 miliard dolar\u016f<\/strong> a t\u00e9m\u011b\u0159 polovina z n\u011bj kon\u010d\u00ed ve sportovn\u00edm sponzoringu. Takov\u00fd pod\u00edl jinde neuvid\u00edte: v\u011bt\u0161ina zna\u010dek rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed je o \u0159\u00e1d n\u00ed\u017e. Filozofie se ale od roku 2012 nezm\u011bnila a je vz\u00e1cn\u011b d\u016fsledn\u00e1 \u2014 Red Bull je v\u0161ude tam, kde je adrenalin. Od <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\"><strong>Formule 1<\/strong><\/a> po <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\"><strong>MotoGP<\/strong><\/a>, od motokrosu po pouli\u010dn\u00ed sporty, od skateboardu po surfing, od BMX po base jumping, a\u017e po v\u00edce ne\u017e \u0161est set atlet\u016f pod smlouvou.<\/p>\n<p>Logika, kter\u00e1 za t\u00edm stoj\u00ed, je to, \u010demu jsme jinde \u0159\u00edkali <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivace<\/a>: logo samo o sob\u011b v\u00fdnos nevytv\u00e1\u0159\u00ed, vytv\u00e1\u0159\u00ed ho to, co kolem n\u011bj postav\u00edte. Stratos je prost\u011b nejzaz\u0161\u00ed bod, k jak\u00e9mu tahle \u00favaha kdy do\u0161la \u2014 p\u0159\u00edpad, kdy aktivace spolykala sponzoring, a\u017e ho nahradila.<\/p>\n<h2>T\u0159in\u00e1ct let pot\u00e9<\/h2>\n<p>Z obou lid\u00ed, kte\u0159\u00ed tenhle p\u0159\u00edb\u011bh umo\u017enili, dnes nen\u00ed na\u017eivu ani jeden.<\/p>\n<p><strong>Dietrich Mateschitz<\/strong> zem\u0159el <strong>22. \u0159\u00edjna 2022<\/strong> ve v\u011bku 78 let. Byl to mu\u017e, kter\u00fd o t\u011bchto investic\u00edch rozhodoval a kter\u00fd, a\u010dkoli byl nejbohat\u0161\u00edm Raku\u0161anem, poskytl jen m\u00e1lo rozhovor\u016f: jeden z t\u011bch m\u00e1la, p\u0159\u00edzna\u010dn\u011b, u p\u0159\u00edle\u017eitosti prvn\u00edho titulu mistra sv\u011bta Formule 1 pro Red Bull Racing.<\/p>\n<p><strong>Felix Baumgartner<\/strong> zem\u0159el <strong>17. \u010dervence 2025<\/strong> ve v\u011bku 56 let p\u0159i nehod\u011b s motorov\u00fdm pad\u00e1kem v Porto Sant\u2019Elpidio v italsk\u00e9m regionu Marche. Prorazil zvukovou bari\u00e9ru vlastn\u00edm t\u011blem a ode\u0161el n\u011bkolik des\u00edtek metr\u016f nad zem\u00ed, v den dovolen\u00e9.<\/p>\n<p>Z\u016fst\u00e1vaj\u00ed \u010d\u00edsla a z\u016fst\u00e1v\u00e1 precedens. Poka\u017ed\u00e9, kdy\u017e se zna\u010dka pt\u00e1, jestli se vyplat\u00ed koupit viditelnost uvnit\u0159 ciz\u00ed ud\u00e1losti, nebo si postavit vlastn\u00ed, je referen\u010dn\u00ed odpov\u011bd\u00ed po\u0159\u00e1d ta kabina zav\u011b\u0161en\u00e1 pod balonem nad Nov\u00fdm Mexikem. Ne proto, \u017ee by \u0161la zopakovat \u2014 skoro nikdo nem\u00e1 30 nebo 50 milion\u016f dolar\u016f a svobodu vsadit je na \u010dlov\u011bka, kter\u00fd m\u016f\u017ee zem\u0159\u00edt v p\u0159\u00edm\u00e9m p\u0159enosu \u2014, ale proto, \u017ee dok\u00e1zala v\u011bc platnou v jak\u00e9koli velikosti: <strong>pozornost se nekupuje na metry \u010dtvere\u010dn\u00ed, pozornost se stav\u00ed t\u00edm, \u017ee j\u00ed d\u00e1te d\u016fvod existovat<\/strong>.<\/p>\n<p>Kdo chce pochopit, jak se tahle logika p\u0159ev\u00e1d\u00ed do program\u016f m\u00e9n\u011b z\u00e1vratn\u00fdch a l\u00e9pe pou\u017eiteln\u00fdch, najde ji v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motoristicky-sport-jako-hnaci-motor-podnikani-dokonaly-pruvodce-fungujicim-sponzoringem\/\">pr\u016fvodci funguj\u00edc\u00edm sponzoringem<\/a>.<\/p>\n<h3>Video ze skoku Felixe Baumgartnera<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/FHtvDA0W34I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 dotazy k Red Bull Stratos<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Z jak\u00e9 v\u00fd\u0161ky Felix Baumgartner sko\u010dil?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z 38 969 metr\u016f, tedy 127 852 stop. Jde o definitivn\u00ed \u00fadaj zve\u0159ejn\u011bn\u00fd v \u00fanoru 2013 po rozboru telemetrie a odpov\u00edd\u00e1 rekordu v\u00fd\u0161ky v\u00fdstupu homologovan\u00e9mu F\u00e9d\u00e9ration A\u00e9ronautique Internationale.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik st\u00e1l Red Bull Stratos?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Red Bull \u010d\u00e1stku nikdy nezve\u0159ejnil. Nej\u010dast\u011bji uv\u00e1d\u011bn\u00e9 odhady kladou celkov\u00e9 n\u00e1klady projektu mezi 30 a 50 miliony dolar\u016f v\u010detn\u011b v\u00fdzkumu, v\u00fdvoje, vybaven\u00ed a let testov\u00e1n\u00ed. Jedinou p\u0159esn\u011b zn\u00e1mou polo\u017ekou je zhruba 70 000 eur za samotn\u00e9 helium.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 rychlosti Baumgartner dos\u00e1hl?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>1 357,6 km\/h, tedy Mach 1,25: byl prvn\u00edm \u010dlov\u011bkem, kter\u00fd p\u0159ekonal rychlost zvuku ve voln\u00e9m p\u00e1du bez pohonu. Voln\u00fd p\u00e1d trval 4 minuty a 19 sekund.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 rekordy Red Bull Stratos ustanovil?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>FAI homologovala t\u0159i: v\u00fd\u0161ku v\u00fdstupu, vertik\u00e1ln\u00ed rychlost a vzd\u00e1lenost ura\u017eenou ve voln\u00e9m p\u00e1du. Rekord d\u00e9lky voln\u00e9ho p\u00e1du naopak z\u016fstal Joeovi Kittingerovi, kter\u00fd v roce 1960 vydr\u017eel ve vzduchu 4 minuty a 36 sekund.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d Red Bull skok do stratosf\u00e9ry zaplatil?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee ne\u0161lo o sponzoring, ale o aktivaci: Red Bull nekoupil plochu uvnit\u0159 existuj\u00edc\u00ed ud\u00e1losti, n\u00fdbr\u017e ud\u00e1lost s\u00e1m vytvo\u0159il, zaplatil, vyrobil a odvys\u00edlal, p\u0159i\u010dem\u017e kontroloval obsah i pr\u00e1va. Tehdej\u0161\u00ed anal\u00fdzy vy\u010d\u00edslily hodnotu vygenerovan\u00e9 medi\u00e1ln\u00ed expozice na stovky milion\u016f dolar\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik Red Bull utr\u00e1c\u00ed za sportovn\u00ed sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Red Bull uzav\u0159el rok 2024 s 11,2 miliardy eur \u010dist\u00fdch tr\u017eeb a 12,7 miliardy prodan\u00fdch plechovek. Marketingov\u00fd rozpo\u010det se pohybuje kolem 3 miliard dolar\u016f, z \u010deho\u017e t\u00e9m\u011b\u0159 polovina m\u00ed\u0159\u00ed do sportovn\u00edho sponzoringu, s v\u00edce ne\u017e \u0161esti sty atlety pod smlouvou.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n\n","protected":false},"excerpt":{"rendered":"<p>14. \u0159\u00edjna 2012 sko\u010dil Felix Baumgartner z 38 969 metr\u016f. Red Bull Stratos nebyl sponzoring, ale aktivace: Red Bull ud\u00e1lost nekoupil, n\u00fdbr\u017e ji vymyslel, zaplatil, vyrobil a odvys\u00edlal. \u010c\u00edsla, n\u00e1klady a logika, kter\u00e1 za t\u00edm stoj\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":156177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238],"tags":[],"class_list":["post-348611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Red Bull Stratos: pro\u010d Red Bull dal Baumgartnerovi k\u0159\u00eddla<\/title>\n<meta name=\"description\" content=\"14. \u0159\u00edjna 2012 sko\u010dil Felix Baumgartner z 38 969 metr\u016f. 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