{"id":348684,"date":"2026-08-26T15:43:36","date_gmt":"2026-08-26T13:43:36","guid":{"rendered":"https:\/\/rtrsports.com\/?p=348684"},"modified":"2026-08-26T15:43:36","modified_gmt":"2026-08-26T13:43:36","slug":"mms-nascar-tricet-let-roi-ctyri-ku-jedne","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/mms-nascar-tricet-let-roi-ctyri-ku-jedne\/","title":{"rendered":"M&#038;M&#8217;s a NASCAR: t\u0159icet let, ROI 4 ku 1 a jak se uzav\u00edr\u00e1 sponzoring"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-6732\" title=\"M&amp;M's NASCAR\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mmbase.jpg\" alt=\"Maskoti M&amp;M's, tv\u00e1\u0159e sponzoringu v NASCAR\" width=\"300\" height=\"225\" \/>Swiss Court, City of Westminster, WC2H 7DG: srdce Lond\u00fdna mezi Leicester Square a Piccadilly. Hodina ve front\u011b v \u0159ezav\u00e9m chladu anglick\u00e9 zimy, v mrholen\u00ed, kter\u00e9 \u010dlov\u011bka promo\u010d\u00ed a\u017e do hrdosti. Kdy\u017e vyjdete ven, sv\u00edr\u00e1te m\u011bkk\u00fd igelitov\u00fd s\u00e1\u010dek, o kter\u00fd jste se museli prodrat lokty. Uvnit\u0159 jsou <strong>bonb\u00f3ny<\/strong>.<\/p>\n<p>Odtud se vypl\u00e1c\u00ed za\u010d\u00edt, proto\u017ee to vysv\u011btluje, pro\u010d se tento p\u0159\u00edpad st\u00e1le vyplat\u00ed studovat. M&amp;M&#8217;s str\u00e1vil t\u0159icet let dokazov\u00e1n\u00edm, \u017ee zna\u010dka m\u016f\u017ee znamenat v\u00edc ne\u017e zbo\u017e\u00ed, ze kter\u00e9ho vze\u0161la \u2014 a NASCAR byla n\u00e1strojem toho d\u016fkazu.<\/p>\n<h2>\u010c\u00edsla, kter\u00e1 v roce 2012 ud\u011blala hluk<\/h2>\n<p>V roce 2012 slavilo partnerstv\u00ed mezi <strong>M&amp;M&#8217;s<\/strong>, zna\u010dkou spole\u010dnosti <strong>Mars Incorporated<\/strong>, a \u0161ampion\u00e1tem <strong>NASCAR<\/strong> dvac\u00e1t\u00e9 v\u00fdro\u010d\u00ed. P\u0159i t\u00e9 p\u0159\u00edle\u017eitosti firma poskytla <em>Forbesu<\/em> \u00fadaje o n\u00e1vratnosti, kter\u00e9 tehdy vyvolaly diskusi:<\/p>\n<ul>\n<li>n\u00e1vratnost investice ve v\u00fd\u0161i <strong>4 dolar\u016f na ka\u017ed\u00fd vynalo\u017een\u00fd dolar<\/strong><\/li>\n<li><strong>72% loajalita ke zna\u010dce<\/strong> mezi fanou\u0161ky \u0161ampion\u00e1tu<\/li>\n<li>ekvivalent toho, \u010demu se ve Spojen\u00fdch st\u00e1tech \u0159\u00edk\u00e1 <em>fifth season<\/em> \u2014 <strong>t\u0159\u00ed m\u011bs\u00edc\u016f tr\u017eeb<\/strong> \u2014 vygenerovan\u00fd samotn\u00fdm sponzoringem<\/li>\n<li><strong>76 %<\/strong> div\u00e1ck\u00e9 z\u00e1kladny NASCAR uv\u00e1d\u011blo, \u017ee je r\u00e1do, \u017ee M&amp;M&#8217;s sponzoruje jejich sport<\/li>\n<li><strong>69 %<\/strong> p\u0159izn\u00e1valo, \u017ee ten sponzoring ovliv\u0148oval jejich v\u00fdb\u011br \u010dokol\u00e1dov\u00fdch pochutin<\/li>\n<\/ul>\n<p>Kdy\u017e se <strong>Williama Clementse<\/strong>, viceprezidenta Marsu pro sponzoring, zeptali, co firmu vede k tomu, aby z\u016fstala dvacet let v jednom sportu, odpov\u011b\u010f zn\u011bla zhruba takto: \u201eto snad nem\u016f\u017eete myslet v\u00e1\u017en\u011b\u201c.<\/p>\n<p>Vyplat\u00ed se up\u0159esnit v\u011bc, kterou v roce 2012 nebylo t\u0159eba \u0159\u00edkat a dnes ano: <strong>ta \u010d\u00edsla jsou fotografi\u00ed roku 2012<\/strong>, nikoli dne\u0161ka. Zaj\u00edmav\u00e1 nez\u016fst\u00e1vaj\u00ed jako benchmark k dohn\u00e1n\u00ed, ale jako jeden z m\u00e1la p\u0159\u00edpad\u016f, kdy sponzor zve\u0159ejnil vlastn\u00ed n\u00e1vratnost v takov\u00e9 m\u00ed\u0159e podrobnosti.<\/p>\n<h2>Pro\u010d ten oblek sed\u011bl<\/h2>\n<p>Marketing M&amp;M&#8217;s dr\u017eel pohromad\u011b \u010dty\u0159i d\u016fvody a jsou to tyt\u00e9\u017e, kter\u00e9 se dnes \u0159ad\u00ed za sebe p\u0159i hodnocen\u00ed sportovn\u00ed platformy.<\/p>\n<p>Prvn\u00edm je <strong>p\u0159ekryv hodnot<\/strong>: NASCAR je, p\u0159esn\u011b jako barevn\u00e9 dra\u017e\u00e9, z\u00e1bavn\u00e1, sd\u00edlen\u00e1, pro v\u0161echny a up\u0159\u00edmn\u011b americk\u00e1. Druh\u00fdm je <strong>velikost z\u00e1kladny<\/strong>: ve zlat\u00fdch letech \u0161ampion\u00e1t uv\u00e1d\u011bl des\u00edtky milion\u016f p\u0159\u00edznivc\u016f ve Spojen\u00fdch st\u00e1tech \u2014 publikum, kter\u00e9 si \u017e\u00e1dn\u00e1 zna\u010dka rychloobr\u00e1tkov\u00e9ho zbo\u017e\u00ed nem\u016f\u017ee dovolit ignorovat. T\u0159et\u00edm je <strong>vz\u00e1jemn\u00e1 presti\u017e<\/strong>: dv\u011b zna\u010dky, kter\u00e9 ve sv\u00e9m oboru p\u0159edstavuj\u00ed \u0161pi\u010dku, se navz\u00e1jem legitimuj\u00ed. \u010ctvrt\u00fdm, nejprovozn\u011bj\u0161\u00edm, je <strong>kadence<\/strong>: t\u0159icet \u0161est z\u00e1vodn\u00edch v\u00edkend\u016f ro\u010dn\u011b na r\u016fzn\u00fdch m\u00edstech nab\u00edz\u00ed kalend\u00e1\u0159 aktivac\u00ed a spot\u0159ebitelsk\u00fdch akc\u00ed, jak\u00fd zaru\u010d\u00ed m\u00e1lokter\u00fd jin\u00fd sport.<\/p>\n<p>K tomu M&amp;M&#8217;s p\u0159idal prvek, kter\u00fd d\u011bl\u00e1 z p\u0159\u00edpadu nejen solidn\u00ed, ale pam\u011btihodn\u00fd: tv\u00e1\u0159. <strong>Kyle Busch<\/strong> \u0159\u00eddil Toyotu \u010d. 18 v barv\u00e1ch M&amp;M&#8217;s <strong>patn\u00e1ct sez\u00f3n<\/strong> ve st\u00e1ji Joe Gibbs Racing, od roku 2008 do roku 2022, a z\u00edskal dva tituly Cup Series. Sponzoring p\u0159estal b\u00fdt logem na voze a stal se vizu\u00e1ln\u00ed identitou rozpoznatelnou na prvn\u00ed pohled.<\/p>\n<h2>Jak to skon\u010dilo<\/h2>\n<p>Skon\u010dilo to, a to je ta \u010d\u00e1st, kterou jsme v roce 2012 je\u0161t\u011b napsat nemohli.<\/p>\n<p>Mars opustil NASCAR <strong>na konci sez\u00f3ny 2022<\/strong> a rozhodnut\u00ed sd\u011blil st\u00e1ji Joe Gibbs Racing s v\u00edce ne\u017e ro\u010dn\u00edm p\u0159edstihem, aby m\u011bl t\u00fdm \u010das naj\u00edt n\u00e1hradu. Od\u016fvodn\u011bn\u00ed, kter\u00e9 tlumo\u010dil prezident t\u00fdmu Dave Alpern, nem\u00e1 v sob\u011b nic dramatick\u00e9ho a pr\u00e1v\u011b proto je pou\u010dn\u00e9: firma cht\u011bla zkusit n\u011bco jin\u00e9ho a <strong>i velmi velk\u00fd rozpo\u010det z\u016fst\u00e1v\u00e1 kone\u010dn\u00fd<\/strong> \u2014 chcete-li zkusit n\u011bco nov\u00e9ho, ty pen\u00edze mus\u00ed odn\u011bkud odej\u00edt.<\/p>\n<p>\u017d\u00e1dn\u00e1 h\u00e1dka, \u017e\u00e1dn\u00e9 zklam\u00e1vaj\u00edc\u00ed v\u00fdsledky, \u017e\u00e1dn\u00fd okat\u00fd obrat strategie. Sponzoring, kter\u00fd fungoval t\u0159icet let, se uzav\u0159el, proto\u017ee dovr\u0161il sv\u016fj \u017eivotn\u00ed cyklus. Je to konec, kter\u00fd stoj\u00ed za zapamatov\u00e1n\u00ed poka\u017ed\u00e9, kdy\u017e se zam\u011b\u0148uje d\u00e9lka vztahu za jeho zdrav\u00ed: ty dv\u011b v\u011bci si jsou k nerozezn\u00e1n\u00ed podobn\u00e9 a\u017e do dne, kdy p\u0159estanou.<\/p>\n<h2>N\u00e1vrat na jednu noc<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6734\" title=\"Kyle Busch a barvy M&amp;M's\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mmswp4-300x225.jpg\" alt=\"V\u016fz v barv\u00e1ch M&amp;M's, kter\u00fd v NASCAR \u0159\u00eddil Kyle Busch\" width=\"300\" height=\"225\" \/><strong>Kyle Busch zem\u0159el 21. kv\u011btna 2026<\/strong> ve v\u011bku 41 let na t\u011b\u017ek\u00fd z\u00e1pal plic, kter\u00fd p\u0159e\u0161el v sepsi. Byl prvn\u00edm st\u00e1l\u00fdm jezdcem, kter\u00fd zem\u0159el b\u011bhem prob\u00edhaj\u00edc\u00ed sez\u00f3ny od Dalea Earnhardta v roce 2001.<\/p>\n<p><strong>19. z\u00e1\u0159\u00ed 2026<\/strong>, p\u0159i Bass Pro Shops Night Race v Bristolu, se <strong>M&amp;M&#8217;s vrac\u00ed do NASCAR na jedin\u00fd z\u00e1vod<\/strong>: Mars sponzoruje Toyotu \u010d. 54 st\u00e1je Joe Gibbs Racing, kterou \u0159\u00edd\u00ed <strong>Ty Gibbs<\/strong>, s mozaikov\u00fdmi barvami slo\u017een\u00fdmi ze sn\u00edmk\u016f Buschovy kari\u00e9ry. Volba trat\u011b nen\u00ed n\u00e1hodn\u00e1 \u2014 na p\u016flmilov\u00e9m betonov\u00e9m ov\u00e1lu v Bristolu Busch zv\u00edt\u011bzil 22kr\u00e1t nap\u0159\u00ed\u010d t\u0159emi n\u00e1rodn\u00edmi \u0161ampion\u00e1ty, z toho osmkr\u00e1t v Cup Series.<\/p>\n<p>Zna\u010dka, kter\u00e1 ze sportu ode\u0161la p\u0159ed \u010dty\u0159mi lety, se vrac\u00ed na jednu noc, bez prodejn\u00edch c\u00edl\u016f, z d\u016fvodu, s n\u00edm\u017e nepo\u010d\u00edt\u00e1 \u017e\u00e1dn\u00fd m\u011b\u0159ic\u00ed model.<\/p>\n<h2>Co po tomto p\u0159\u00edpadu z\u016fst\u00e1v\u00e1<\/h2>\n<p>T\u0159i v\u011bci, a \u017e\u00e1dn\u00e1 z nich se net\u00fdk\u00e1 bonb\u00f3n\u016f.<\/p>\n<p>Prvn\u00ed je, \u017ee <strong>n\u00e1vratnost lze zm\u011b\u0159it, pokud se pro to n\u011bkdo rozhodne<\/strong>. \u010cty\u0159i ku jedn\u00e9 od M&amp;M&#8217;s z\u016fst\u00e1v\u00e1 jedn\u00edm z m\u00e1la ve\u0159ejn\u00fdch \u00fadaj\u016f o dlouh\u00e9m sponzoringu a to, \u017ee se po \u010dtrn\u00e1cti letech st\u00e1le cituje, vypov\u00edd\u00e1 o tom, jak vz\u00e1cn\u00e9 je, aby sponzor otev\u0159el vlastn\u00ed \u010d\u00edsla. O tom, jak se takov\u00e9 m\u011b\u0159en\u00ed stav\u00ed dnes, jsme psali v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/nascar-sponsorship-roi-jak-merit-navratnost\/\">r\u00e1mci pro m\u011b\u0159en\u00ed ROI sponzoringu v NASCAR<\/a>.<\/p>\n<p>Druh\u00e1 je, \u017ee <strong>sponzoring m\u00e1 \u017eivotn\u00ed cyklus<\/strong> a rozpoznat jeho konec nen\u00ed selh\u00e1n\u00ed. Ot\u00e1zku \u201eobnovit, znovu sjednat, nebo zm\u011bnit\u201c je t\u0159eba polo\u017eit, dokud vztah je\u0161t\u011b funguje, ne a\u017e p\u0159estal \u2014 to je t\u00e9ma <a href=\"https:\/\/rtrsports.com\/cs\/obnovit-znovu-sjednat-nebo-zmenit-jak-se-rozhodnout-kdy-skonci-vas-sponzorsky-cyklus-v-motoristickem-sportu\/\">t\u00e9to anal\u00fdzy o konci cyklu<\/a>.<\/p>\n<p>T\u0159et\u00ed je nejm\u00e9n\u011b vy\u010d\u00edsliteln\u00e1 a mo\u017en\u00e1 nejd\u016fle\u017eit\u011bj\u0161\u00ed. T\u0159icet let konzistentn\u00ed p\u0159\u00edtomnosti postavilo n\u011bco, co p\u0159e\u017eilo konec smlouvy: barvy, kter\u00e9 jsou po \u010dty\u0159ech letech nep\u0159\u00edtomnosti st\u00e1le okam\u017eit\u011b rozpoznateln\u00e9, a pouto k \u010dlov\u011bku dost siln\u00e9 na to, aby firmu na jednu noc p\u0159ivedlo zp\u011bt. Do rozpo\u010dtu si to nikdo nedal.<\/p>\n<p>Kdo dnes zva\u017euje NASCAR jako platformu, najde v\u00fdchoz\u00ed \u010d\u00edsla \u2014 bal\u00ed\u010dky, n\u00e1klady a p\u0159\u00edle\u017eitosti \u2014 v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/\">pr\u016fvodci sponzoringem v NASCAR<\/a> a aktu\u00e1ln\u00ed mapu p\u0159\u00edtomn\u00fdch zna\u010dek v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/seznam-sponzoru-nascar-2026-hlavni-partneri-tymy-a-titularni-sponzori\/\">seznamu sponzor\u016f NASCAR 2026<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 dotazy ke sponzoringu M&amp;M&#039;s v NASCAR<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e1 byla n\u00e1vratnost sponzoringu M&amp;M&#039;s v NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V roce 2012, p\u0159i dvac\u00e1t\u00e9m v\u00fdro\u010d\u00ed partnerstv\u00ed, Mars sd\u011blil Forbesu n\u00e1vratnost 4 dolar\u016f na ka\u017ed\u00fd investovan\u00fd dolar, 72% loajalitu ke zna\u010dce mezi fanou\u0161ky NASCAR a ekvivalent t\u0159\u00ed m\u011bs\u00edc\u016f tr\u017eeb vygenerovan\u00fd samotn\u00fdm sponzoringem. Jde o \u00fadaje vztahuj\u00edc\u00ed se k roku 2012, nikoli o sou\u010dasn\u00e1 \u010d\u00edsla.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak dlouho M&amp;M&#039;s sponzoroval NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>P\u0159ibli\u017en\u011b t\u0159icet let: v roce 2012 slavilo partnerstv\u00ed dvac\u00e1t\u00e9 v\u00fdro\u010d\u00ed a uzav\u0159elo se na konci sez\u00f3ny 2022. Kyle Busch \u0159\u00eddil v\u016fz \u010d. 18 v barv\u00e1ch M&amp;M&#8217;s patn\u00e1ct sez\u00f3n, od roku 2008 do roku 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d Mars opustil NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ne kv\u016fli zklam\u00e1vaj\u00edc\u00edm v\u00fdsledk\u016fm. Mars sd\u011blil rozhodnut\u00ed st\u00e1ji Joe Gibbs Racing s v\u00edce ne\u017e ro\u010dn\u00edm p\u0159edstihem: firma cht\u011bla vyzkou\u0161et jin\u00e9 platformy a \u2014 jak vysv\u011btlil prezident t\u00fdmu Dave Alpern \u2014 i velmi velk\u00fd rozpo\u010det z\u016fst\u00e1v\u00e1 kone\u010dn\u00fd, tak\u017ee na n\u011bco nov\u00e9ho mus\u00ed ty prost\u0159edky odej\u00edt odjinud.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Vr\u00e1til se M&amp;M&#039;s do NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano, na jedin\u00fd z\u00e1vod. 19. z\u00e1\u0159\u00ed 2026 p\u0159i Bass Pro Shops Night Race v Bristolu sponzoruje Mars Toyotu \u010d. 54 st\u00e1je Joe Gibbs Racing, kterou \u0159\u00edd\u00ed Ty Gibbs, s mozaikov\u00fdmi barvami v\u011bnovan\u00fdmi Kylu Buschovi, kter\u00fd zem\u0159el 21. kv\u011btna 2026 ve v\u011bku 41 let.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d se pocta Kylu Buschovi kon\u00e1 pr\u00e1v\u011b v Bristolu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee na p\u016flmilov\u00e9m betonov\u00e9m ov\u00e1lu v Bristolu Busch zv\u00edt\u011bzil 22kr\u00e1t nap\u0159\u00ed\u010d t\u0159emi n\u00e1rodn\u00edmi \u0161ampion\u00e1ty NASCAR, z toho osmkr\u00e1t v Cup Series: je to tra\u0165, kter\u00e1 nejl\u00e9pe vystihuje jeho kari\u00e9ru.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co p\u0159\u00edpad M&amp;M&#039;s u\u010d\u00ed zna\u010dku, kter\u00e1 zva\u017euje sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>T\u0159i v\u011bci: \u017ee n\u00e1vratnost lze zm\u011b\u0159it, kdy\u017e se pro to sponzor rozhodne; \u017ee ka\u017ed\u00fd sponzoring m\u00e1 \u017eivotn\u00ed cyklus a rozpoznat jeho konec nen\u00ed selh\u00e1n\u00ed; a \u017ee konzistentn\u00ed a dlouh\u00e1 p\u0159\u00edtomnost buduje rozpoznatelnost, kter\u00e1 p\u0159e\u017eije vypr\u0161en\u00ed smlouvy.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n\n","protected":false},"excerpt":{"rendered":"<p>V roce 2012 Mars zve\u0159ejnil \u010d\u00edsla sv\u00e9ho sponzoringu v NASCAR: 4 dolary n\u00e1vratnosti na ka\u017ed\u00fd investovan\u00fd dolar, 72 % loajality ke zna\u010dce, ekvivalent t\u0159\u00ed m\u011bs\u00edc\u016f tr\u017eeb. Jak partnerstv\u00ed vydr\u017eelo t\u0159icet let, pro\u010d skon\u010dilo v roce 2022 a co po n\u011bm z\u016fstalo.<\/p>\n","protected":false},"author":2,"featured_media":156209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238],"tags":[],"class_list":["post-348684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M&amp;M&#039;s a NASCAR: t\u0159icet let sponzoringu a ROI 4 ku 1<\/title>\n<meta name=\"description\" content=\"V roce 2012 Mars uvedl 4 dolary n\u00e1vratnosti na dolar a 72 % loajality ke zna\u010dce. 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