{"id":350995,"date":"2026-09-03T16:24:13","date_gmt":"2026-09-03T14:24:13","guid":{"rendered":"https:\/\/rtrsports.com\/zeny-a-sportovni-sponzoring\/"},"modified":"2026-09-03T16:24:44","modified_gmt":"2026-09-03T14:24:44","slug":"zeny-a-sportovni-sponzoring","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/","title":{"rendered":"\u017deny a sportovn\u00ed sponzoring"},"content":{"rendered":"<p>Spojen\u00ed mezi <strong>\u017eenami a sportovn\u00edm sponzoringem<\/strong> si zaslou\u017e\u00ed hlub\u0161\u00ed pohled. \u0158ada produkt\u016f je pova\u017eov\u00e1na za dom\u00e9nu \u017eensk\u00e9ho publika, a proto jsme \u010dasto sl\u00fdchali v\u011btu: <strong>\u201eNesponzorujeme, proto\u017ee o n\u00e1kupu rozhoduje \u017eena.\u201c<\/strong> Jde o mylnou a pon\u011bkud zastaralou p\u0159edstavu a r\u00e1di bychom v tomto t\u00e9matu ud\u011blali trochu jasno.<\/p>\n<p>Na prvn\u00ed pohled se m\u016f\u017ee zd\u00e1t, \u017ee v\u00e1\u0161e\u0148 pro sport je spojena p\u0159edev\u0161\u00edm s mu\u017ei, je ale t\u0159eba si v\u0161imnout, \u017ee <strong>po\u010det \u017een, kter\u00e9 se \u00fa\u010dastn\u00ed sportovn\u00edch akc\u00ed nebo sleduj\u00ed sport<\/strong> v televizi (\u010di na jin\u00fdch za\u0159\u00edzen\u00edch), <strong>prudce roste<\/strong>.<\/p>\n<p>Podle spole\u010dnosti Repucom se ve 24 nejv\u011bt\u0161\u00edch zem\u00edch zastupuj\u00edc\u00edch Ameriku, Asii a Evropu <strong>v pr\u016fm\u011bru 46 % \u017een prohla\u0161uje za zainteresovan\u00e9 nebo velmi zainteresovan\u00e9<\/strong> na sportu, oproti 69 % mu\u017e\u016f; rozd\u00edl tedy nen\u00ed nijak dramatick\u00fd*.<\/p>\n<h2>Co \u017eeny sleduj\u00ed?<\/h2>\n<p><strong>Zaj\u00edmav\u00fdm aspektem je, kter\u00e9 sporty \u017eeny vlastn\u011b sleduj\u00ed.<\/strong> \u010casto sl\u00fdch\u00e1me, \u017ee se ur\u010dit\u00e9 discipl\u00edny (nap\u0159. volejbal) p\u0159i\u0159azuj\u00ed \u017een\u00e1m, jako by se z n\u011bjak\u00e9ho z\u00e1hadn\u00e9ho d\u016fvodu nezaj\u00edmaly o fotbal, rugby nebo jin\u00e9 sporty, o kter\u00fdch se smutn\u011b mluv\u00ed jako o \u201emu\u017e\u0161t\u011bj\u0161\u00edch\u201c. Nic ale nen\u00ed vzd\u00e1len\u011bj\u0161\u00ed pravd\u011b.<\/p>\n<p>Podle stejn\u00e9ho v\u00fdzkumu jsou <strong>tenis, fotbal a atletika<\/strong> nejobl\u00edben\u011bj\u0161\u00edmi sporty mezi \u017eenami ve <strong>Spojen\u00e9m kr\u00e1lovstv\u00ed<\/strong>. V <strong>N\u011bmecku<\/strong> naopak \u017eeny up\u0159ednost\u0148uj\u00ed fotbal, atletiku a motorsport.<\/p>\n<p>Zvl\u00e1\u0161tn\u00ed zm\u00ednku si zaslou\u017e\u00ed pr\u00e1v\u011b tato posledn\u00ed kategorie discipl\u00edn \u2013 motorsport. Auta a motocykly si mezi \u017eenami zdaleka nez\u00edskaly jen okrajovou oblibu (<a href=\"https:\/\/rtrsports.com\/blog\/motogp\/motogp-target-del-motomondiale\/\">podle nejnov\u011bj\u0161\u00edch v\u00fdzkum\u016f je ka\u017ed\u00fd t\u0159et\u00ed div\u00e1k MotoGP \u017eena<\/a>), nav\u00edc v n\u011bkolika p\u0159\u00edpadech vznikly \u00fasp\u011b\u0161n\u00e9 sportovn\u00ed projekty \u2013 <a href=\"https:\/\/rtrsports.com\/blog\/formula-1\/al-via-la-w-series-la-formula-1-sole-donne\/\">jako nap\u0159\u00edklad W Series<\/a> \u2013 jejich\u017e c\u00edlem je zv\u00fd\u0161it po\u010det \u017een mezi jezdkyn\u011bmi a pilotkami v jednotliv\u00fdch \u0161ampion\u00e1tech. T\u011b\u017eko \u0159\u00edct, co bylo d\u0159\u00edv, slepice nebo vejce, jako ostatn\u011b ve v\u0161ech podobn\u00fdch p\u0159\u00edpadech, ale vynikaj\u00edc\u00ed v\u00fdkony jezdky\u0148 jako <a href=\"https:\/\/rtrsports.com\/blog\/marketing-sportivo\/donne-motori\/\"><strong>Ana Carrasco<\/strong><\/a>, <strong>Alice Powell<\/strong>, <strong>Juju Noda<\/strong> a <strong>Tatiana Calder\u00f3n<\/strong> ukazuj\u00ed jasn\u011b rostouc\u00ed trend.<\/p>\n<h2>Kdo dnes skute\u010dn\u011b rozhoduje o n\u00e1kupu?<\/h2>\n<p>Sponzoring ze strany zna\u010dek tradi\u010dn\u011b spojovan\u00fdch s \u017eenskou n\u00e1kupn\u00ed rozhodovac\u00ed rol\u00ed (p\u00e9\u010de o dom\u00e1cnost, potraviny) m\u016f\u017ee b\u00fdt potenci\u00e1ln\u011b je\u0161t\u011b \u00fa\u010dinn\u011bj\u0161\u00ed d\u00edky siln\u00e9 spole\u010densk\u00e9 prom\u011bn\u011b a r\u016fstu po\u010dtu jedno\u010dlenn\u00fdch dom\u00e1cnost\u00ed \u2013 to je jev, kter\u00fd lze pozorovat nap\u0159\u00edklad v It\u00e1lii.<\/p>\n<p>Podle <strong>statistick\u00e9 ro\u010denky Istat 2017<\/strong> tvo\u0159\u00ed v It\u00e1lii 31,6 % dom\u00e1cnost\u00ed jedna osoba. Z toho 58,9 % tvo\u0159\u00ed mu\u017ei. Zamyslete se nad t\u00edm, jak tento \u00fadaj m\u011bn\u00ed klasickou p\u0159edstavu \u201en\u00e1kup\u010d\u00ed\u201c, kter\u00e1 pln\u00ed lednici a star\u00e1 se o dom\u00e1cnost.<\/p>\n<p>V n\u011bkter\u00fdch zem\u00edch se po\u010det zainteresovan\u00fdch \u017een ji\u017e vyrovnal po\u010dtu mu\u017e\u016f, jak ukazuje tento v\u00fdzkum spole\u010dnosti Nielsen zam\u011b\u0159en\u00fd na Austr\u00e1lii.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-22267\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/nielsen-australia-600x317.png\" alt=\"\" width=\"600\" height=\"317\" \/><\/p>\n<p>Podle m\u011bs\u00ed\u010dn\u00edho p\u0159ehledu Nielsen Digital Ratings zkonzumovalo v \u010dervenci 2017 sportovn\u00ed obsah na mobilu, po\u010d\u00edta\u010di nebo tabletu 11,4 milionu Australan\u016f \u2013 celkov\u00fd n\u00e1r\u016fst o 6 % oproti \u010dervnu 2017. U \u017een \u0161lo dokonce o n\u00e1r\u016fst 10 %, zat\u00edmco u mu\u017e\u016f \u010dinil mezim\u011bs\u00ed\u010dn\u00ed r\u016fst 3 %.<\/p>\n<p>Na z\u00e1v\u011br m\u00e1me radost, \u017ee m\u016f\u017eeme zm\u00ednit i ned\u00e1vn\u00e9 otev\u0159en\u00ed sportovi\u0161\u0165 \u017een\u00e1m v zem\u00edch, kter\u00e9 k tomu byly tradi\u010dn\u011b velmi zdr\u017eenliv\u00e9. P\u0159ed n\u011bkolika t\u00fddny p\u0159i\u0161la zpr\u00e1va ze Sa\u00fadsk\u00e9 Ar\u00e1bie, kter\u00e1 \u017een\u00e1m kone\u010dn\u011b umo\u017enila vstup na stadiony sledovat fotbal. <a href=\"https:\/\/www.theguardian.com\/world\/2018\/jan\/12\/saudi-football-stadiums-prepare-welcome-women-first-time\"><strong>P\u0159e\u010dt\u011bte si zpr\u00e1vu na Guardianu<\/strong><\/a><\/p>\n<p>Chcete-li se dozv\u011bd\u011bt v\u00edce, nev\u00e1hejte n\u00e1m napsat na <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/p>\n\n<pre>*Zdroj: Fan DNA Survey, srpen 2014, celkem za osm zem\u00ed (USA, Velk\u00e1 Brit\u00e1nie, N\u011bmecko, Mexiko, Malajsie, \u010c\u00edna, Japonsko, Austr\u00e1lie), respondenti ve v\u011bku 16\u201365 let se alespo\u0148 m\u00edrn\u00fdm z\u00e1jmem o sport (80\u201395 % dan\u00e9 v\u011bkov\u00e9 skupiny), n=24 024<\/pre>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n            <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Zaj\u00edmaj\u00ed se \u017eeny o sport skute\u010dn\u011b stejn\u011b jako mu\u017ei?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Podle v\u00fdzkumu spole\u010dnosti Repucom proveden\u00e9ho ve 24 zem\u00edch se v pr\u016fm\u011bru 46 % \u017een pova\u017euje za zainteresovan\u00e9 nebo velmi zainteresovan\u00e9 na sportu, oproti 69 % mu\u017e\u016f \u2013 rozd\u00edl tedy existuje, ale nen\u00ed propastn\u00fd, a v zem\u00edch jako Austr\u00e1lie se nav\u00edc rychle zmen\u0161uje.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n        <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 sporty \u017eeny nejv\u00edce sleduj\u00ed?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Li\u0161\u00ed se podle zem\u011b: ve Spojen\u00e9m kr\u00e1lovstv\u00ed pat\u0159\u00ed mezi \u017eenami k nejobl\u00edben\u011bj\u0161\u00edm tenis, fotbal a atletika, zat\u00edmco v N\u011bmecku p\u0159eva\u017euj\u00ed fotbal, atletika a motorsport \u2013 to vyvrac\u00ed p\u0159edstavu, \u017ee se \u017eeny zaj\u00edmaj\u00ed jen o n\u011bkolik \u201etypicky \u017eensk\u00fdch\u201c discipl\u00edn.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Data ukazuj\u00ed, \u017ee z\u00e1jem \u017een o sport prudce roste. Pohled na \u017eeny, motorsport a sportovn\u00ed sponzoring z pohledu zna\u010dek a agentur.<\/p>\n","protected":false},"author":14,"featured_media":157601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238],"tags":[],"class_list":["post-350995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u017deny a sportovn\u00ed sponzoring: rostouc\u00ed c\u00edlov\u00e1 skupina<\/title>\n<meta name=\"description\" content=\"Data ukazuj\u00ed, \u017ee z\u00e1jem \u017een o sport rychle roste \u2013 od MotoGP po W Series. Co to znamen\u00e1 pro zna\u010dky a sportovn\u00ed sponzoring? Zjist\u011bte v\u00edce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u017deny a sportovn\u00ed sponzoring\" \/>\n<meta property=\"og:description\" content=\"Data ukazuj\u00ed, \u017ee z\u00e1jem \u017een o sport rychle roste \u2013 od MotoGP po W Series. Co to znamen\u00e1 pro zna\u010dky a sportovn\u00ed sponzoring? Zjist\u011bte v\u00edce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"\u017deny a sportovn\u00ed sponzoring\",\"datePublished\":\"2026-09-03T14:24:13+00:00\",\"dateModified\":\"2026-09-03T14:24:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/\"},\"wordCount\":784,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/\",\"name\":\"\u017deny a sportovn\u00ed sponzoring: rostouc\u00ed c\u00edlov\u00e1 skupina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"datePublished\":\"2026-09-03T14:24:13+00:00\",\"dateModified\":\"2026-09-03T14:24:44+00:00\",\"description\":\"Data ukazuj\u00ed, \u017ee z\u00e1jem \u017een o sport rychle roste \u2013 od MotoGP po W Series. Co to znamen\u00e1 pro zna\u010dky a sportovn\u00ed sponzoring? Zjist\u011bte v\u00edce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/donne-e-sport.jpg\",\"width\":650,\"height\":366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/zeny-a-sportovni-sponzoring\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u017deny a sportovn\u00ed sponzoring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u017deny a sportovn\u00ed sponzoring: rostouc\u00ed c\u00edlov\u00e1 skupina","description":"Data ukazuj\u00ed, \u017ee z\u00e1jem \u017een o sport rychle roste \u2013 od MotoGP po W Series. Co to znamen\u00e1 pro zna\u010dky a sportovn\u00ed sponzoring? Zjist\u011bte v\u00edce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/","og_locale":"cs_CZ","og_type":"article","og_title":"\u017deny a sportovn\u00ed sponzoring","og_description":"Data ukazuj\u00ed, \u017ee z\u00e1jem \u017een o sport rychle roste \u2013 od MotoGP po W Series. Co to znamen\u00e1 pro zna\u010dky a sportovn\u00ed sponzoring? Zjist\u011bte v\u00edce.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":650,"height":366,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"\u017deny a sportovn\u00ed sponzoring","datePublished":"2026-09-03T14:24:13+00:00","dateModified":"2026-09-03T14:24:44+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/"},"wordCount":784,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","articleSection":["Sportovn\u00ed marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/","url":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/","name":"\u017deny a sportovn\u00ed sponzoring: rostouc\u00ed c\u00edlov\u00e1 skupina","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","datePublished":"2026-09-03T14:24:13+00:00","dateModified":"2026-09-03T14:24:44+00:00","description":"Data ukazuj\u00ed, \u017ee z\u00e1jem \u017een o sport rychle roste \u2013 od MotoGP po W Series. Co to znamen\u00e1 pro zna\u010dky a sportovn\u00ed sponzoring? Zjist\u011bte v\u00edce.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/donne-e-sport.jpg","width":650,"height":366},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"\u017deny a sportovn\u00ed sponzoring"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/350995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=350995"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/350995\/revisions"}],"predecessor-version":[{"id":350998,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/350995\/revisions\/350998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/157601"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=350995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=350995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=350995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}