{"id":351139,"date":"2026-09-04T09:48:22","date_gmt":"2026-09-04T07:48:22","guid":{"rendered":"https:\/\/rtrsports.com\/musite-platit-fee-sponzorske-agenture\/"},"modified":"2026-09-04T09:48:33","modified_gmt":"2026-09-04T07:48:33","slug":"musite-platit-fee-sponzorske-agenture","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/musite-platit-fee-sponzorske-agenture\/","title":{"rendered":"Mus\u00edte platit fee sponzorsk\u00e9 agentu\u0159e?"},"content":{"rendered":"

Sponzorsk\u00e1 agentura: mus\u00edte platit fee?<\/strong><\/h2>\n

\"agenturaJste firma a prod\u00e1v\u00e1te okna, zubn\u00ed pasty, mobiln\u00ed telefony, pohovky nebo jak\u00e9koli jin\u00e9 zbo\u017e\u00ed \u010di slu\u017eby. Co byste odpov\u011bd\u011bli, kdyby se v\u00e1s n\u011bkdo zeptal, jestli v\u00e1m maj\u00ed platit za to, \u017ee si koup\u00ed va\u0161e produkty? Odpov\u011b\u010f asi tu\u0161\u00edte.<\/p>\n

Pokud m\u00e1te pr\u00e1vn\u00ed probl\u00e9m, jdete za advok\u00e1tem, a p\u0159edpokl\u00e1d\u00e1m, \u017ee v\u00e1m p\u0159ijde faktura. Stejn\u011b tak v\u00e1m \u00fa\u010detn\u00ed nenech\u00e1 uj\u00edt sv\u016fj honor\u00e1\u0159. Tot\u00e9\u017e plat\u00ed pro architekty, in\u017een\u00fdry, tenisov\u00e9 tren\u00e9ry i osobn\u00ed tren\u00e9ry. A p\u0159esto se zd\u00e1 zvl\u00e1\u0161tn\u00ed, \u017ee by se m\u011blo platit agentu\u0159e.<\/p>\n

A tak se pt\u00e1m, pro\u010d se n\u00e1s ob\u010das pt\u00e1te, jestli m\u00e1 b\u00fdt na\u0161e pr\u00e1ce placen\u00e1? \u201eMus\u00edme v\u00e1m platit fee?\u201c<\/em><\/p>\n

Obr\u00e1tili jste se na n\u00e1s, proto\u017ee jste pot\u0159ebovali informace, a my jsme v\u00e1m v\u011bnovali pozornost \u2014 sna\u017eili jsme se p\u0159esn\u011b pochopit va\u0161e c\u00edle a pot\u0159eby, s obt\u00ed\u017eemi jsme z v\u00e1s vym\u00e1mili alespo\u0148 orienta\u010dn\u00ed rozpo\u010det a rychle jsme v\u00e1m odpov\u011bd\u011bli (ud\u011blali jsme si dom\u00e1c\u00ed \u00fakol, navrhli r\u016fzn\u00e9 sc\u00e9n\u00e1\u0159e, p\u0159ipravili alternativy a rychle oslovili v\u0161echny right holdery), a mo\u017en\u00e1 jsme k tomu je\u0161t\u011b p\u0159ipravili dokument, kter\u00fd vysv\u011btluje pro\u010d a jak.<\/p>\n

Zkr\u00e1tka jsme se do toho pustili, vyu\u017eili jsme na\u0161e zdroje, na\u0161e znalosti (v podob\u011b kontakt\u016f), nemluv\u011b o \u010dase, abychom odpov\u011bd\u011bli na v\u00e1\u0161 po\u017eadavek \u2014 a te\u010f se pt\u00e1te, jestli n\u00e1m m\u00e1te uznat n\u011bjak\u00e9 fee.<\/p>\n

Z ur\u010dit\u00e9ho \u00fahlu pohledu t\u00e9 ot\u00e1zce rozum\u00edm: pro\u010d bych m\u011bl ve sv\u011bt\u011b, kde nade v\u0161\u00edm v\u00edt\u011bz\u00ed disintermediace, vyu\u017e\u00edvat agenturu a prodlu\u017eovat hodnotov\u00fd \u0159et\u011bzec? Ot\u00e1zka je legitimn\u00ed, ale odpov\u011b\u010f mus\u00ed b\u00fdt stejn\u011b p\u0159\u00edm\u00e1: tady si nekupujete j\u00edzdenku na vlak, bal\u00ed\u010dek, kter\u00fd dost\u00e1v\u00e1te, je komplexn\u00ed a rozhoduj\u00edc\u00ed nen\u00ed jen cena \u2014 i mn\u011b je nep\u0159\u00edjemn\u00e9, kdy\u017e si koup\u00edm letenku za 100 eur a v\u00edm, \u017ee kolem m\u011b sed\u00ed lid\u00e9, kte\u0159\u00ed za ni zaplatili 50, ale o to tady nejde.<\/p>\n

V ka\u017ed\u00e9m p\u0159\u00edpad\u011b odpov\u011b\u010f na ot\u00e1zku, pro\u010d byste m\u011bli (a pro\u010d se vyplat\u00ed) vyu\u017e\u00edvat agenturu, najdete po kliknut\u00ed na odkaz: pro\u010d si vybrat sponzorskou marketingovou agenturu?<\/a><\/strong><\/p>\n

Pokud jste do\u010detli a\u017e sem, smysl v\u00e1m do\u0161el. Proto se vyplat\u00ed nechat si poradit od odborn\u00edk\u016f v oboru (a nemus\u00edme to b\u00fdt zrovna my) ve zkratce<\/strong><\/a>.<\/p>\n

3 d\u016fvody, pro\u010d se nechat v\u00e9st sponzorskou marketingovou agenturou (a nejsou jedin\u00e9…)<\/strong><\/h3>\n

1) Sponzorsk\u00e1 marketingov\u00e1 agentura zn\u00e1 trh<\/strong><\/h2>\n

Sponzorsk\u00e1 marketingov\u00e1 agentura zn\u00e1 trh a dok\u00e1\u017ee v\u00e1m d\u00e1t nejlep\u0161\u00ed doporu\u010den\u00ed. Proto\u017ee nem\u00e1 vlastn\u00ed produkt, posuzuje r\u016fzn\u00e9 mo\u017enosti a vyb\u00edr\u00e1 tu nejlep\u0161\u00ed.<\/strong><\/em><\/p>\n

Pohybujete se v prost\u0159ed\u00ed, kter\u00e9 nem\u00e1 ve\u0159ejn\u00e9 cen\u00edky. Je to prom\u011bnliv\u00e9 prost\u0159ed\u00ed, kde mohou b\u00fdt rozd\u00edly v cen\u00e1ch i obsahu pom\u011brn\u011b v\u00fdrazn\u00e9.<\/p>\n

2) Jen se sponzorskou marketingovou agenturou ze sponzoringu vyt\u011b\u017e\u00edte maximum<\/strong><\/h2>\n

Sponzorsk\u00e1 marketingov\u00e1 agentura v\u00e1m zkr\u00e1t\u00ed proces u\u010den\u00ed na nulu a umo\u017en\u00ed v\u00e1m hned od za\u010d\u00e1tku vyt\u011b\u017eit ze sportovn\u00edho sponzoringu maximum.<\/strong><\/em><\/p>\n

Zn\u00e1te trat\u011b mistrovstv\u00ed sv\u011bta, kam chcete vz\u00edt sv\u00e9 hosty? M\u00e1te n\u00e1hodou \u010d\u00edslo na tu malou restauraci 50 metr\u016f od okruhu? Um\u00edte zvl\u00e1dnout mimo\u0159\u00e1dnou situaci? Co kdy\u017e jeden z va\u0161ich klient\u016f zapomene pass v pokoji a vy te\u010f stoj\u00edte zablokovan\u00ed u br\u00e1ny? Pokud jste na v\u0161echny ot\u00e1zky odpov\u011bd\u011bli ano, agenturu nepot\u0159ebujete \u2014 pokud ale z\u016fst\u00e1vaj\u00ed nejasnosti, agentura je nejjist\u011bj\u0161\u00ed volbou.<\/p>\n

3) Agentura pro sportovn\u00ed sponzoring zn\u00e1 pravidla hry<\/h2>\n

Sponzorsk\u00e1 agentura zn\u00e1 pravidla hry i hr\u00e1\u010de<\/em><\/strong><\/p>\n

Z vlastn\u00ed zku\u0161enosti v\u00ed, kdo trvale pln\u00ed v\u00edc, ne\u017e sl\u00edbil p\u0159i jedn\u00e1n\u00ed, a kdo se zastav\u00ed p\u0159esn\u011b u toho. V ka\u017ed\u00e9m p\u0159\u00edpad\u011b v\u00e1m slibuji, \u017ee a\u017e p\u0159\u00ed\u0161t\u011b vejdu do jednoho z va\u0161ich obchod\u016f a budu v\u00e1m vypr\u00e1v\u011bt, \u017ee chci pohovku do \u201eL\u201c o rozm\u011brech 3 na 4 metry, nejl\u00e9pe v \u0161ed\u00e9 k\u016f\u017ei, ale matn\u00e9, a \u017ee jsem ochotn\u00fd p\u0159ijmout dod\u00e1vku dom\u016f p\u0159\u00ed\u0161t\u00ed st\u0159edu mezi 10. a 12. hodinou, nezapomenu se zeptat, kolik to stoj\u00ed, a tu cenu zaplatit.<\/p>\n

Pokud v\u00e1s to zaujalo, nebo pokud to vid\u00edte jinak a chcete si o tom popov\u00eddat, napi\u0161te n\u00e1m na info@rtrsports.com<\/strong><\/a><\/p>\n

\r\n\r\n

\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n \r\n
\r\n\r\n

\r\n Pro\u010d bych m\u011bl platit fee sponzorsk\u00e9 agentu\u0159e m\u00edsto jedn\u00e1n\u00ed p\u0159\u00edmo s po\u0159adatelem?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Proto\u017ee agentura zn\u00e1 trh bez ve\u0159ejn\u00fdch cen\u00edk\u016f, zkracuje na minimum dobu pot\u0159ebnou k tomu, abyste ze sponzoringu vyt\u011b\u017eili maximum hned od za\u010d\u00e1tku, a zn\u00e1 pravidla hry i v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany \u2014 dovednosti, kter\u00e9 vy\u017eaduj\u00ed roky p\u0159\u00edm\u00e9 zku\u0161enosti v oboru.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n

\r\n\r\n

\r\n Co p\u0159esn\u011b d\u011bl\u00e1 sponzorsk\u00e1 marketingov\u00e1 agentura p\u0159edt\u00edm, ne\u017e navrhne konkr\u00e9tn\u00ed dohodu?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Analyzuje c\u00edle a pot\u0159eby klienta, p\u0159iprav\u00ed sc\u00e9n\u00e1\u0159e a alternativy, rychle oslov\u00ed relevantn\u00ed right holdery (majitele sportovn\u00edch pr\u00e1v) a vypracuje dokument, kter\u00fd navrhovan\u00e9 \u0159e\u0161en\u00ed zd\u016fvod\u0148uje \u2014 pr\u00e1ce, kter\u00e1 m\u00e1 svou cenu v \u010dase, know-how a s\u00edti kontakt\u016f.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Sponzorsk\u00e1 agentura: mus\u00edte platit fee? Jste firma a prod\u00e1v\u00e1te okna, zubn\u00ed pasty, mobiln\u00ed telefony, pohovky nebo jak\u00e9koli jin\u00e9 zbo\u017e\u00ed \u010di slu\u017eby. Co byste odpov\u011bd\u011bli, kdyby se v\u00e1s n\u011bkdo zeptal, jestli v\u00e1m maj\u00ed platit za to, \u017ee si koup\u00ed va\u0161e produkty? Odpov\u011b\u010f asi tu\u0161\u00edte. Pokud m\u00e1te pr\u00e1vn\u00ed probl\u00e9m, jdete za advok\u00e1tem, a p\u0159edpokl\u00e1d\u00e1m, \u017ee v\u00e1m p\u0159ijde […]<\/p>\n","protected":false},"author":14,"featured_media":157501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20228],"tags":[],"class_list":["post-351139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMus\u00edte platit fee sponzorsk\u00e9 agentu\u0159e?<\/title>\n<meta name=\"description\" content=\"Pro\u010d byste m\u011bli platit fee sponzorsk\u00e9 agentu\u0159e? Vysv\u011btlujeme, jak agentura zn\u00e1 trh bez cen\u00edk\u016f a pom\u00e1h\u00e1 ze sponzoringu vyt\u011b\u017eit maximum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/musite-platit-fee-sponzorske-agenture\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mus\u00edte platit fee sponzorsk\u00e9 agentu\u0159e?\" \/>\n<meta property=\"og:description\" content=\"Pro\u010d byste m\u011bli platit fee sponzorsk\u00e9 agentu\u0159e? 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