{"id":351295,"date":"2018-05-03T13:39:43","date_gmt":"2018-05-03T11:39:43","guid":{"rendered":"https:\/\/rtrsports.com\/proc-se-rtr-sports-tolik-venuje-motorsportu\/"},"modified":"2026-09-09T19:42:24","modified_gmt":"2026-09-09T17:42:24","slug":"proc-se-rtr-sports-tolik-venuje-motorsportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/proc-se-rtr-sports-tolik-venuje-motorsportu\/","title":{"rendered":"Pro\u010d RTR Sports pracuje tolik v motorsportu?"},"content":{"rendered":"

Tohle je jedna z ot\u00e1zek, kter\u00e9 si klademe t\u00e9m\u011b\u0159 v\u017edy b\u011bhem prvn\u00edch n\u011bkolika t\u00fddn\u016f budov\u00e1n\u00ed vztahu s nov\u00fdm potenci\u00e1ln\u00edm klientem. \u201eV\u010d jsou va\u0161i klienti t\u00e9m\u011b\u0159 v\u017edy nakonec v MotoGP nebo F1?\u201c<\/em> Tento \u010dl\u00e1nek existuje pr\u00e1v\u011b proto, aby na tuto ot\u00e1zku odpov\u011bd\u011bl vy\u010derpav\u011b. Stru\u010dn\u00e1 odpov\u011b\u010f: vrcholov\u00fd motorsport \u2014 z\u00e1vody kter\u00e9 se kon\u00ed v Abu Dhabi, Jerezu, Silverstone \u010di Mugello \u2014 nen\u00ed v\u00fdchodiskem na\u0161ich n\u00e1vrh\u016f, ale p\u0159irozen\u00fdm z\u00e1v\u011brem logiky, kter\u00e1 v\u017edy za\u010d\u00edn\u00e1 c\u00edli klienta.<\/p>\n

RTR Sports<\/strong> je nez\u00e1visl\u00e1 sponzorsk\u00e1 agentura zalo\u017een\u00e1 v roce 1995. B\u011bhem v\u00edce ne\u017e 30 let \u010dinnosti jsme spolupracovali se zna\u010dkami z r\u016fzn\u00fdch odv\u011btv\u00ed \u2014 od technologi\u00ed po lifestyle, od pr\u016fmyslov\u00e9ho B2B po spot\u0159ebn\u00ed zbo\u017e\u00ed \u2014 a motorsport v\u017edy dok\u00e1zal, \u017ee je nejefektivn\u011bj\u0161\u00ed platformou pro klienty s mezin\u00e1rodn\u00edmi ambicemi. Ne proto, \u017ee ho milujeme \u2014 i kdy\u017e to tak opravdu je \u2014 ale proto, \u017ee logika \u010d\u00edsel a struktura t\u011bchto lig n\u00e1s tam v\u017edy p\u0159iv\u00e1d\u011bj\u00ed.<\/p>\n

Existuje p\u011bt strukturn\u00edch d\u016fvod\u016f. To nen\u00ed na\u0161 n\u00e1zor \u2014 jsou to objektivn\u00ed vlastnosti t\u011bchto platforem, kter\u00e9 si m\u016f\u017ee ka\u017ed\u00e1 zna\u010dka vyhodnotit nez\u00e1visle.<\/p>\n

T\u00fdmy postaven\u00e9 kolem sponzor\u016f<\/h2>\n

Prvn\u00ed komer\u010dn\u00ed sponzorstv\u00ed v F1 sah\u00e1 do roku 1968: t\u00fdm Lotus Colina Chapmana se p\u0159edstavil na GP \u0160pan\u011blska ve zlat\u00e9 livreje, po podpisu smlouvy s Imperial Tobacco na 85 000 liber ro\u010dn\u011b. V t\u00e9 dob\u011b pr\u00e1v\u011b BP a Shell st\u00e1hly podporu t\u00fdm\u016f a motorsport \u0161irok\u011b otev\u0159el dve\u0159e komer\u010dn\u00edm zna\u010dk\u00e1m. O \u0161est desetilet\u00ed pozd\u011bji, \u0161pi\u010dkov\u00e9 t\u00fdmy F1 a MotoGP disponuj\u00ed intern\u00edmi strukturami zam\u011b\u0159en\u00fdmi na spr\u00e1vu sponzor\u016f: mana\u017ee\u0159i pro hospitality, mana\u017ee\u0159i aktivace zna\u010dky, dedikovan\u00ed account mana\u017ee\u0159i pro ka\u017ed\u00e9ho partnera. To nen\u00ed n\u00e1hoda, ale v\u00fdsledek desetilet\u00ed u\u010den\u00ed se \u2014 jak uspokojit sponzory, chr\u00e1nit je a v\u00e1\u017eit si jich. Pro ty, kte\u0159\u00ed cht\u011bj\u00ed vyu\u017e\u00edt motorsport jako komunika\u010dn\u00ed n\u00e1stroj, je tato profesionalita kl\u00ed\u010dov\u00e1 od prvn\u00edho dne.<\/p>\n

Publikum bez \u0161ovinismu<\/h2>\n

M\u00e1lokter\u00fd sport na sv\u011bt\u011b m\u00e1 tak mezin\u00e1rodn\u00ed a nepodm\u00edn\u011bn\u011b p\u0159\u00e1telsk\u00e9 publikum jako motorsport. Tito div\u00e1ci neexistuj\u00ed proto, \u017ee fand\u00ed n\u011bjakmu konkr\u00e9tn\u00edmu t\u00fdmu nebo m\u011bstu, ale z l\u00e1sky ke sportu. Nadchnou se pro technick\u00e9 man\u00e9vry, v\u00edt\u00e1 dokonalost bez ohledu na n\u00e1rodnost. Ka\u017ed\u00e9 Grand Prix se stane m\u00edstem pro p\u0159ij\u00edm\u00e1n\u00ed klient\u016f, partner\u016f a VIP host\u016f, ani\u017e by bylo pot\u0159eba p\u0159em\u00fd\u0161let o tom, kdo sed\u00ed na protilehl\u00e9 tribun\u011b. Pro klienty vyu\u017e\u00edvaj\u00edc\u00ed hospitality<\/strong> jako n\u00e1stroj budov\u00e1n\u00ed vztah\u016f \u2014 a to je norma u v\u011bt\u0161iny top-level sponzorstv\u00ed MotoGP<\/a> \u2014 je to stejn\u011b d\u016fle\u017eit\u00e9 jako samotn\u00e1 viditelnost.<\/p>\n

Putovn\u00ed platforma ve v\u00edce ne\u017e dvaceti zem\u00edch<\/h2>\n

Kalend\u00e1\u0159 MotoGP 2026 zahrnuje 22 z\u00e1vod\u016f ve 22 zem\u00edch, od GP Thajska na konci \u00fanora a\u017e po Valencii v listopadu p\u0159\u00ed\u0161t\u00edho roku. Kalend\u00e1\u0159 F1 pro rok 2026 bude m\u00edt 24 Grand Prix, kter\u00e9 se rozlo\u017e\u00ed od b\u0159ezna do prosince. Pro zna\u010dku usi\u0161uj\u00edc\u00ed o mezin\u00e1rodn\u00ed p\u0159\u00edtomnost, maj\u00edc\u00ed klienty na v\u00edce trzich nebo pl\u00e1nuj\u00edc\u00ed sou\u010dasn\u00e9 otev\u0159en\u00ed ve t\u0159ech \u010di \u010dty\u0159ech zem\u00edch, neexistuje komplexn\u011bj\u0161\u00ed platforma. Pr\u00e1va k vys\u00edl\u00e1n\u00ed, produkce obsahu a televizn\u00ed expozice jsou zahrnuty v jedn\u00e9 smlouv\u011b a v\u00fdsledkem je skute\u010dn\u00e1 p\u0159\u00edtomnost na des\u00edc\u00edch r\u016fzn\u00fdch trh\u016f.<\/p>\n

Skoro cel\u00fd rok, ka\u017ed\u00fd rok<\/h2>\n

Super Bowl trv\u00e1 jen jedno odpoledne. Olympijsk\u00e9 hry se kon\u00ed jednou za \u010dty\u0159i roky. Mistrovstv\u00ed sv\u011bta ve fotbale tak\u00e9. MotoGP a F1 v\u0161ak p\u0159in\u00e1\u0161ej\u00ed nep\u0159etr\u017eit\u00e9 z\u00e1vody po v\u00edce ne\u017e 9 m\u011bs\u00edc\u016f ro\u010dn\u011b, s flexibiln\u00edm a p\u0159edv\u00eddateln\u00fdm kalend\u00e1\u0159em, co\u017e umo\u017e\u0148uje p\u0159edem pl\u00e1novat aktivity, hospitality a content. Pro jakoukoli trvalou komunika\u010dn\u00ed strategii \u2014 a prakticky v\u0161echny efektivn\u00ed strategie takov\u00e9 jsou \u2014 je stejn\u011b d\u016fle\u017eit\u00e1 frekvence jako kvalita kontaktn\u00edch bod\u016f.<\/p>\n

Platforma se stovkami milion\u016f div\u00e1k\u016f<\/h2>\n

Glob\u00e1ln\u00ed publikum F1 p\u0159esahuje 1,8 miliardy. MotoGP dosahuje 630 milion\u016f div\u00e1k\u016f na sv\u00fdch hlavn\u00edch trzich. Tato \u010d\u00edsla \u0159ad\u00ed tyto platformy mezi m\u00e1lo sport\u016f, kter\u00e9 dovedou zaji\u0161tit masivn\u00ed dosah na ka\u017ed\u00e9m kontinentu. A nav\u00edc jde o v\u00edce ne\u017e jen televizi: digit\u00e1ln\u00ed ekosyst\u00e9m t\u011bchto lig generuje obsah, konverzace a engagement cel\u00fd rok \u2014 i v m\u011bs\u00edc\u00edch bez z\u00e1vod\u016f.<\/p>\n

To v\u0161echno neznamn\u00e1, \u017ee motorsport je spr\u00e1vnou odpov\u011bd\u00ed pro ka\u017edou zna\u010dku. Na\u0161i klienti p\u016fsob\u00ed v velmi r\u016fzn\u00fdch odv\u011btv\u00edch a jejich komunika\u010dn\u00ed pot\u0159eby se v\u00fdrazn\u011b li\u0161\u00ed. Ale kdy\u017e vyj\u00eddeme z c\u00edl\u016f \u2014 mezin\u00e1rodn\u00ed zn\u00e1most, kvalitn\u00ed hospitality, trval\u00e1 p\u0159\u00edtomnost na v\u00edce trzich, spjatost s technickou dokonalost\u00ed \u2014 vrcholov\u00fd motorsport je \u010dasto jedinou platformou, kter\u00e1 dok\u00e1\u017ee sou\u010dasn\u011b splnit t\u011bchto p\u011bt podm\u00ednek. To nen\u00ed preference, to je logika \u010d\u00edsel.<\/p>\n

Pokud chcete v\u011bd\u011bt, zda je sponzoring F1<\/a> nebo MotoGP vhodn\u00fd pro va\u0161i zna\u010dku, m\u016f\u017eeme za\u010d\u00edt anal\u00fdzou va\u0161ich c\u00edl\u016f.<\/p>\n\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o sponzoringu motorsportu<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Pro\u010d RTR Sports t\u00e9m\u011b\u0159 v\u017edy doporu\u010duje klient\u016fm MotoGP a F1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ne kv\u016fli preferenci, ale proto\u017ee vrcholov\u00fd motorsport strukturn\u011b spl\u0148uje mezin\u00e1rodn\u00ed komunika\u010dn\u00ed pot\u0159eby zna\u010dek B2B: t\u00fdmy od roku 1968 buduj\u00ed spr\u00e1vu sponzor\u016f jako profesion\u00e1ln\u00ed obor, glob\u00e1ln\u00ed rota\u010dn\u00ed kalend\u00e1\u0159, sezona del\u0161\u00ed ne\u017e 9 m\u011bs\u00edc\u016f, miliardy div\u00e1k\u016f a publikum bez \u0161ovinismu d\u011blaj\u00ed z hospitality spolehlivou investici.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak\u00e9 jsou hlavn\u00ed rozd\u00edly motorsportu oproti jin\u00fdm sponzoring\u016fm?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Pravideln\u00e1 kombinace (sezona 9+ m\u011bs\u00edc\u016f ro\u010dn\u011b), mezin\u00e1rodn\u00ed m\u011b\u0159\u00edtko (22\u201324 Grand Prix na cel\u00e9m sv\u011bt\u011b), absence intenzivn\u00ed rivality mezi fanouk\u016f a struktura t\u00fdm\u016f historicky postaven\u00e1 pro obsluhu sponzor\u016f. Olympi\u00e1da a Super Bowl jsou vyj\u00edme\u010dn\u00e9, ale epizodick\u00e9; MotoGP a F1 zaru\u010duj\u00ed celooro\u010dn\u00ed kontinuitu a glob\u00e1ln\u00ed p\u0159\u00edtomnost.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Pracuje RTR Sports pouze v motorsportu?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ne. RTR Sports je nez\u00e1visl\u00e1 sponzorsk\u00e1 agentura zalo\u017een\u00e1 v roce 1995, aktivn\u00ed v r\u016fzn\u00fdch sportech a marketingov\u00fdch platform\u00e1ch. Motorsport se systematicky objevuje v na\u0161ich n\u00e1vrz\u00edch proto, \u017ee nejl\u00e9pe odpov\u00edd\u00e1 c\u00edl\u016fm klient\u016f, ne proto, \u017ee je to na\u0161e jedin\u00e1 oblast.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co konkr\u00e9tn\u011b zahrnuje sponzoring MotoGP nebo F1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Z\u00e1vis\u00ed na projektu a rozpo\u010dtu, ale obvykle zahrnuje: expozici na vozidlech (z\u00e1vodn\u00ed auto, motorka, p\u0159ilba, gara\u017e), hospitality a p\u0159\u00edstup do paddocku, licenci k vys\u00edl\u00e1n\u00ed, aktivity jezdce a produkci obsahu. RTR Sports p\u0159izp\u016fsobuje ka\u017ed\u00fd projekt c\u00edl\u016fm klienta.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak vybrat mezi MotoGP a F1 pro sv\u00e9 podnik\u00e1n\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

V\u00fdb\u011br vy\u017eaduje odbornou anal\u00fdzu na z\u00e1klad\u011b c\u00edlov\u00e9ho geografick\u00e9ho trhu, odv\u011btv\u00ed, c\u00edle zn\u00e1mosti nebo B2B vztah\u016f, dostupn\u00e9ho rozpo\u010dtu a pl\u00e1novan\u00e9ho typu aktivit. RTR Sports analyzuje tyto parametry a navrhuje nejvhodn\u011bj\u0161\u00ed platformu \u2014 nebo kombinaci obou.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Tohle je jedna z ot\u00e1zek, kter\u00e9 si klademe t\u00e9m\u011b\u0159 v\u017edy b\u011bhem prvn\u00edch n\u011bkolika t\u00fddn\u016f budov\u00e1n\u00ed vztahu s nov\u00fdm potenci\u00e1ln\u00edm klientem. \u201eV\u010d jsou va\u0161i klienti t\u00e9m\u011b\u0159 v\u017edy nakonec v MotoGP nebo F1?\u201c Tento \u010dl\u00e1nek existuje pr\u00e1v\u011b proto, aby na tuto ot\u00e1zku odpov\u011bd\u011bl vy\u010derpav\u011b. Stru\u010dn\u00e1 odpov\u011b\u010f: vrcholov\u00fd motorsport \u2014 z\u00e1vody kter\u00e9 se kon\u00ed v Abu Dhabi, Jerezu, […]<\/p>\n","protected":false},"author":2,"featured_media":157585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20228],"tags":[],"class_list":["post-351295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nProc se RTR Sports zamuje na motorsport? 5 strukturalnich duvodu<\/title>\n<meta name=\"description\" content=\"Sponzoringova agentura RTR Sports od roku 1995: zjistete, proc MotoGP a Formule 1 systematicky vychazi jako nejucinnejsi platforma pro B2B znacky s mezinarodnimi cili.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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