{"id":351519,"date":"2016-12-12T16:03:41","date_gmt":"2016-12-12T15:03:41","guid":{"rendered":"https:\/\/rtrsports.com\/kolik-stoji-grand-prix-motogp-ekonomicky-dopad\/"},"modified":"2026-09-11T18:12:01","modified_gmt":"2026-09-11T16:12:01","slug":"kolik-stoji-grand-prix-motogp-ekonomicky-dopad","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/kolik-stoji-grand-prix-motogp-ekonomicky-dopad\/","title":{"rendered":"Kolik stoj\u00ed Grand Prix MotoGP? Ekonomick\u00fd dopad z\u00e1vod\u016f na m\u00edstn\u00ed hospod\u00e1\u0159stv\u00ed"},"content":{"rendered":"

Jeden taxik\u00e1\u0159 z Assenu m\u00e1 na tuto ot\u00e1zku jasnou odpov\u011b\u010f. Nep\u0159ich\u00e1z\u00ed s grafy ani tiskov\u00fdmi zpr\u00e1vami: p\u0159ich\u00e1z\u00ed s hlasem \u010dlov\u011bka, kter\u00fd p\u0159esn\u011b v\u00ed, jak moc z\u00e1vodn\u00ed v\u00edkend ovlivn\u00ed jeho bankovn\u00ed \u00fa\u010det na konci roku.<\/p>\n

\u201eKdyby nebylo Grand Prix v Assenu, bylo by lep\u0161\u00ed zav\u0159\u00edt kr\u00e1m.“<\/em><\/p>\n

Tato slova zazn\u011bla v\u016f\u010di Davidu Emmettovi \u2014 novin\u00e1\u0159ovi, kter\u00fd se v\u011bnuje sv\u011btu dvou kol pro Moto Matters \u2014 p\u0159i p\u0159esunu z n\u00e1dra\u017e\u00ed na okruh. P\u00e1r slov, ale dostate\u010dn\u011b v\u00fdmluvn\u00fdch, aby vysv\u011btlila n\u011bco, co akademick\u00e9 studie a ekonomick\u00e9 anal\u00fdzy pot\u0159ebuj\u00ed cel\u00e9 str\u00e1nky k prok\u00e1z\u00e1n\u00ed: Grand Prix MotoGP nen\u00ed jen sport. Je to ekonomika.<\/p>\n

Valencijsk\u00e1 studie: \u010d\u00edsla jedin\u00e9ho z\u00e1vodu<\/h2>\n

Jedin\u00e1 dostupn\u00e1 p\u0159\u00edsn\u00e1 akademick\u00e1 anal\u00fdza k tomuto t\u00e9matu poch\u00e1z\u00ed od Marie Luisy Mart\u00ec Selvy a Rosy Puertas Medina, publikovan\u00e1 v roce 2012 ve \u0160pan\u011blsk\u00fdch studi\u00edch aplikovan\u00e9 ekonomiky. Zkouman\u00fd p\u0159\u00edpad je Grand Prix Valencie 2010 \u2014 posledn\u00ed z\u00e1vod sez\u00f3ny, konan\u00fd p\u0159ed p\u0159ibli\u017en\u011b 80 774 div\u00e1ky.<\/p>\n

\u010c\u00edsla jsou jednozna\u010dn\u00e1: p\u0159es 5 milion\u016f eur na vstupenk\u00e1ch, p\u0159ibli\u017en\u011b 14,5 milionu ve hotelech, restaurac\u00edch, doprav\u011b a merchandisingu (z toho v\u00edce ne\u017e 8 milion\u016f jen na pohostinstv\u00ed). Celkem: t\u00e9m\u011b\u0159 20 milion\u016f eur vygenerovan\u00fdch za jedin\u00fd z\u00e1vodn\u00ed v\u00edkend \u2014 rovno 0,24 % HDP Valencijsk\u00e9ho spole\u010denstv\u00ed, jednoho z turisticky nejkonkurenceschopn\u011bj\u0161\u00edch region\u016f cel\u00e9ho v\u00fdchodn\u00edho \u0160pan\u011blska.<\/p>\n

Jedn\u00e1 se o data z roku 2010, v dob\u011b, kdy m\u011bla MotoGP v\u00fdrazn\u011b men\u0161\u00ed mezin\u00e1rodn\u00ed p\u0159\u00edtomnost ne\u017e dnes. Skute\u010dn\u00fd dopad sou\u010dasn\u00e9ho Grand Prix \u2014 s p\u0159ihl\u00e9dnut\u00edm k r\u016fstu televizn\u00edho publika v Asii, Americe a na Bl\u00edzk\u00e9m v\u00fdchod\u011b, kde MotoGP v posledn\u00edm desetilet\u00ed v\u00fdrazn\u011b roz\u0161\u00ed\u0159ila sv\u016fj dosah \u2014 je pravd\u011bpodobn\u011b je\u0161t\u011b podstatn\u011b vy\u0161\u0161\u00ed.<\/p>\n

Pro\u010d okruhy \u2014 a regiony \u2014 plat\u00ed za po\u0159\u00e1d\u00e1n\u00ed MotoGP<\/h2>\n

Sanctioning fee<\/em> \u2014 ro\u010dn\u00ed poplatek, kter\u00fd okruh plat\u00ed za pr\u00e1vo po\u0159\u00e1dat Grand Prix \u2014 p\u0159edstavuje zna\u010dn\u00e9 n\u00e1klady. P\u0159esto z\u00e1jem o vstup do kalend\u00e1\u0159e MotoGP historicky p\u0159evy\u0161uje po\u010det dostupn\u00fdch m\u00edst.<\/p>\n

Logika je jednoduch\u00e1: ekonomick\u00fd dopad p\u0159evy\u0161uje n\u00e1klady. Hotely, restaurace, m\u00edstn\u00ed doprava a maloobchod se synchronizovan\u011b rozjedou po dobu dn\u00ed Grand Prix s multiplika\u010dn\u00edm efektem, kter\u00fd sah\u00e1 daleko za hranice okruhu. Nen\u00ed n\u00e1hodou, \u017ee mnoho region\u00e1ln\u00edch spr\u00e1v se rozhoduje spolufinancovat n\u00e1klady okruh\u016f: vid\u00ed v GP nikoli v\u00fddaj na image, ale investici s m\u011b\u0159itelnou n\u00e1vratnost\u00ed pro \u00fazem\u00ed.<\/p>\n

Nejl\u00e9pe zdokumentovan\u00fdm p\u0159\u00edkladem je Assen. Arjan Bos, po l\u00e9ta p\u0159edseda holandsk\u00e9ho okruhu, formalizoval tento princip uzav\u0159en\u00edm dohody s provinci\u00ed Drenthe o pl\u00e1nu struktur\u00e1ln\u00ed rekonstrukce, dokon\u010den\u00e9 v roce 2021: nov\u00e9 tribuny, roz\u0161\u00ed\u0159en\u00e9 cateringov\u00e9 prostory, z\u00e1bav\u00ed z\u00f3ny a zcela p\u0159epracovan\u00e1 vnit\u0159n\u00ed dopravn\u00ed infrastruktura. Dohoda umo\u017en\u011bn\u00e1 pr\u00e1v\u011b institucion\u00e1ln\u00edm uzn\u00e1n\u00edm ekonomick\u00e9 hodnoty, kterou Dutch TT generuje pro cel\u00fd region \u2014 rok za rokem, v\u00edkend za v\u00edkendem.<\/p>\n

Hodnota MotoGP pro ty, kdo se rozhodnou ji sponzorovat<\/h2>\n

Pro spole\u010dnosti zva\u017euj\u00edc\u00ed sponzoring MotoGP<\/strong><\/a> nen\u00ed ekonomika Grand Prix vedlej\u0161\u00edm \u00fadajem. Je sou\u010d\u00e1st\u00ed rozhovoru o tom, pro\u010d investice do tohoto sportu p\u0159in\u00e1\u0161\u00ed v\u00fdnosy, kter\u00e9 jin\u00e9 discipl\u00edny jen t\u011b\u017eko replikuj\u00ed.<\/p>\n

Okruh, kter\u00fd investuje, proto\u017ee GP generuje hodnotu \u2014 a kter\u00fd je podporov\u00e1n m\u00edstn\u00edmi org\u00e1ny ze stejn\u00e9ho d\u016fvodu \u2014 je solidn\u00edm aktiva\u010dn\u00edm kontextem: koncentrace publika s vysokou v\u00fddajovou silou, p\u0159\u00edm\u00e1 medi\u00e1ln\u00ed viditelnost na v\u00edce ne\u017e 200 trz\u00edch a ekosyst\u00e9m pohostinstv\u00ed vybudovan\u00fd kolem v\u00edkendu, kter\u00fd je pro m\u00edstn\u00ed komunitu doslova nejd\u016fle\u017eit\u011bj\u0161\u00edm okam\u017eikem roku.<\/p>\n

Ta v\u011bta taxik\u00e1\u0159e z Assenu nepopisuje jen jeho pr\u00e1ci. Popisuje ekonomickou strukturu cel\u00e9 sportovn\u00ed sez\u00f3ny \u2014 a vysv\u011btluje, l\u00e9pe ne\u017e jak\u00e1koli prezentace, pro\u010d RTR Sports ji\u017e v\u00edce ne\u017e t\u0159icet let doporu\u010duje sv\u00fdm klient\u016fm d\u00edvat se na MotoGP nikoli jako na sport k sledov\u00e1n\u00ed, ale jako na platformu, na kter\u00e9 lze stav\u011bt.<\/p>\n

\r\n\r\n

Nej\u010dast\u011bj\u0161\u00ed dotazy o ekonomice Grand Prix MotoGP<\/b><\/h2>\r\n \r\n
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\r\n Jak\u00fd je ekonomick\u00fd dopad Grand Prix MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kdo plat\u00ed sanctioning fee za Grand Prix MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n\r\n

\r\n Kolik div\u00e1k\u016f p\u0159il\u00e1k\u00e1 Grand Prix MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d investovat do sponzoringu MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n\r\n

\r\n Jak aktivovat sponzoring v MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Jeden taxik\u00e1\u0159 z Assenu m\u00e1 na tuto ot\u00e1zku jasnou odpov\u011b\u010f. Nep\u0159ich\u00e1z\u00ed s grafy ani tiskov\u00fdmi zpr\u00e1vami: p\u0159ich\u00e1z\u00ed s hlasem \u010dlov\u011bka, kter\u00fd p\u0159esn\u011b v\u00ed, jak moc z\u00e1vodn\u00ed v\u00edkend ovlivn\u00ed jeho bankovn\u00ed \u00fa\u010det na konci roku. \u201eKdyby nebylo Grand Prix v Assenu, bylo by lep\u0161\u00ed zav\u0159\u00edt kr\u00e1m.“ Tato slova zazn\u011bla v\u016f\u010di Davidu Emmettovi \u2014 novin\u00e1\u0159ovi, kter\u00fd se […]<\/p>\n","protected":false},"author":2,"featured_media":157477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-351519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKolik stoj\u00ed Grand Prix MotoGP? Ekonomick\u00fd dopad - RTR Sports<\/title>\n<meta name=\"description\" content=\"Grand Prix MotoGP vytv\u00e1\u0159\u00ed za jedin\u00fd v\u00edkend t\u00e9m\u011b\u0159 20 milion\u016f eur. Data, akademick\u00e9 studie a anal\u00fdza skute\u010dn\u00e9ho ekonomick\u00e9ho dopadu z\u00e1vod\u016f MotoGP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/kolik-stoji-grand-prix-motogp-ekonomicky-dopad\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolik stoj\u00ed Grand Prix MotoGP? Ekonomick\u00fd dopad z\u00e1vod\u016f na m\u00edstn\u00ed hospod\u00e1\u0159stv\u00ed\" \/>\n<meta property=\"og:description\" content=\"Grand Prix MotoGP vytv\u00e1\u0159\u00ed za jedin\u00fd v\u00edkend t\u00e9m\u011b\u0159 20 milion\u016f eur. Data, akademick\u00e9 studie a anal\u00fdza skute\u010dn\u00e9ho ekonomick\u00e9ho dopadu z\u00e1vod\u016f MotoGP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/kolik-stoji-grand-prix-motogp-ekonomicky-dopad\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-assen-tt-circuit-act.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/kolik-stoji-grand-prix-motogp-ekonomicky-dopad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/kolik-stoji-grand-prix-motogp-ekonomicky-dopad\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Kolik stoj\u00ed Grand Prix MotoGP? 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